Successful Hairstylists: Your Guide to Getting More Salon Clients – Details, episodes & analysis

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Podcast Successful Hairstylists: Your Guide to Getting More Salon Clients

Successful Hairstylists: Your Guide to Getting More Salon Clients

Ren Lopa

Business

Frequency: 1 episode/9d. Total Eps: 206

Hosting podcast Spotify for Podcasters
Where hairstylists can learn how to attract LUXURY CLIENTS consistently and authentically AND in just 30 minutes / day! The Successful Hairstylists podcast is created by Ren Lopa and Jaime Lopa to get more clients and build the business of their dreams! Whether you’re an independent hair stylist aiming for that quarter million mark, a hair stylist tired of living paycheck to paycheck OR somewhere in between - this is for you! For more tips like this and free weekly salon marketing classes - join us in our VIP Group! https://www.facebook.com/groups/successfulhairstylists
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  • 🇫🇷 France - marketing

    24/03/2026
    #99
  • 🇫🇷 France - marketing

    23/03/2026
    #65
  • 🇫🇷 France - marketing

    22/03/2026
    #56
  • 🇫🇷 France - marketing

    21/03/2026
    #35
  • 🇨🇦 Canada - marketing

    14/10/2025
    #35
  • 🇨🇦 Canada - marketing

    20/09/2025
    #92
  • 🇨🇦 Canada - marketing

    19/09/2025
    #72
  • 🇨🇦 Canada - marketing

    01/05/2025
    #67
  • 🇨🇦 Canada - marketing

    14/04/2025
    #92
  • 🇨🇦 Canada - marketing

    13/04/2025
    #48

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[156] RANT: Posting Photos vs Creating Content - How You're Still Getting Marketing Wrong in 2024

Season 10 · Episode 18

mardi 15 octobre 2024Duration 16:19

Hey Successful Hairstylists!! Today I'm ranting and sharing some big sister love around marketing your business. I hear ya’ll - that you WANT great new clients and that you WANT to show up in your business. Yet, even when you have fully written captions and a camera roll full of content, something is getting in your way.


Maybe it’s because, when many of us started in the industry, we didn’t HAVE to be online at all. I still remember making little new-client packets with business cards, coupons and product samples and driving them around to local businesses for the employees and customers. I am sensing some truly stubborn resistance to showing up in the modern landscape.


But the thing is… the new stylists are not afraid. And I do not want you to be out-competed before you can even get fully booked!


I'm sharing...

  • The difference between posting a photo and creating content

  • Mindset barriers to posting

  • 2 POSTS TO POST THIS WEEK!


CONTENT RESOURCES:

528 INSTAGRAM POSTS FOR HAIRSTYLISTS

100 FOLLOWERS IN 30 DAYS

LUXURY CLIENT METHOD


If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.com/workshop

• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts

• Join 1800 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists

• Shop our $3 Instagram kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop

• Start booking high-end, loyal clients in the next 72 hours inside the Luxury Client Method. THE revolutionary program for hairstylists to get clients in any economic climate https://www.wolfandrabbitmarketing.com/lcm

• Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! https://www.amazon.com/shop/renlopaofficial

• Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7 

• Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodeskhttps://flodesk.com/c/PZ8RG0

#independentstylist

#hairstylist

#framar

#behindthechair

#haireducation


[155] 29 Step Checklist to Create a Five Star Experience 💎✨

Season 10 · Episode 17

mardi 1 octobre 2024Duration 35:57

Hey Successful Hairstylists!! This week we're talking about something that rarely gets discussed... the TOTAL guest experience. Often times, we focus on color formulation and techniques or marketing to new clients. But the truth is that if we don't know how to create a great experience and KEEP our clients - we will be starting from scratch every single month - no matter how flawless our techniques or marketing are. I'm talking about...

  • The LATEST data around consumer behavior (hint: 1/3 people leave a business after just ONE bad experience)
  • 29 Step Checklist
  • The ONE vital thing you need to do after listening to this training

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!! If you need help getting fully booked - check out these resources! • Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.com/workshop • Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts • Join 1800 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists • Shop our $3 Instagram kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop • Start booking high-end, loyal clients in the next 72 hours inside the Luxury Client Method. THE revolutionary program for hairstylists to get clients in any economic climate https://www.wolfandrabbitmarketing.com/lcm • Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! https://www.amazon.com/shop/renlopaofficial • Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7 • Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodesk https://flodesk.com/c/PZ8RG0 #independentstylist#hairstylist#framar#behindthechair#haireducation

[146] 7 Ways to Outshine the Competition on Instagram: Hair Stylists Instagram Mastery

Season 10 · Episode 8

mardi 16 juillet 2024Duration 29:56

Hey Successful Hair Stylists!


This week we're diving into HOW to outshine your competition on Instagram!

This training is for you if 

  • You’re in a super competitive area
  • The people you’re attracting from instagram are not the right fit - not wanting the services you specialize in, wanting discounts, not wanting to take care of their hair or make a long term plan
  • You’re not enjoying instagram anymore and just going through the motions


WHY STANDING OUT IS A GOOD THING

  • You can actually attract the right people
  • It’s easier to stay consistent when it feels authentic
  • You won’t feel so clammed up! A lot of times when we’re blocked on what to post, it’s because we’re trying to “BE” or “FIT” something that we’re not.


Let's dive in!!


If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.com/workshop

• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts

• Join 1800 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists

• Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop

• Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7 

• Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodesk https://flodesk.com/c/PZ8RG0



#independentstylist

#hairstylist

#framar

#behindthechair

#haireducation



[057] May 2022 Behind the Chair Growth Call: Haters, Courage and CEO Level Strategy for Hairstylists

Season 6 · Episode 13

mercredi 4 mai 2022Duration 30:31

Hey Successful Hairstylists! It's time for our monthly Behind the Chair Growth Call! I'm also sharing a lot about bravery behind the chair (And how it relates to marketing) and some stories of the haters that have showed up in the past few months, how I handled it and how you can too!

I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts

• Join 1200 other Successful Hairstylists in our Successful Hairstylist Community! 

• Shop our $7 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now



#independentstylist

#behindthechair

#solasalons

#glossgenius

#hairstylists

[056] Boundaries Behind the Chair: Emotional, Physical and Financial Boundaries for Hairstylists

Season 6 · Episode 12

vendredi 29 avril 2022Duration 28:08

Hey successful hairstylists!! Today's training is all about Boundaries! And how we can deliver our boundaries and policies in a way that calls your clients IN as co-creators of the experience (vs pushing them away)! Boundaries in our business protect our passion, environment and livelihood!! But sometimes it can feel confusing and scary when it comes time to enforce things. These 4 steps will support you in learning to effectively communicate your boundaries!

ALSO - If you’re mostly attracting “trouble” clients, it’s a huge sign 🚩that something is off in your marketing!

DM me the word METHOD to see how you can start to show up and attract the RIGHT clients 😍


I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts

• Join 1200 other Successful Hairstylists in our Successful Hairstylist Community! 

• Shop our $7 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now



#behindthechair

#salontoday

#americansalon

#independentstylist

#solasalons

[055] How Hairstylists Can Slice Their Timing in Half with Nicki Wildflower @nickiwildflower

Season 6 · Episode 11

lundi 18 avril 2022Duration 18:21

Hey Successful Hairstylists! Today I have a special guest for you, and that is Nicki Wildflower! And we're talking about a topic that is at the heart of pricing, scheduling and building a profitable business behind the chair - our TIMING!

The trend of the 5 hour appointment, hourly pricing and session pricing has gained popularity over the years but Nicki is here to talk about how becoming more efficient behind the chair is actually an even more LUXURY experience for your guests and can even improve your longevity behind the chair!

You're going to love it!

Come and join the conversation over on Instagram @Renlopaofficial and @NickiWildflower

I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts

• Join 1200 other Successful Hairstylists in our Successful Hairstylist Community! 

• Shop our $7 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now


#behindthechair

#hairstylist

#saloneducation

#successfulhairstylists

[054] How to Use the Hottest IG/ YouTube/ TikTok Trends to make $$: AKA How Hairstylists Can Take the Beauty Influencer Space BACK!

Season 6 · Episode 10

vendredi 15 avril 2022Duration 20:10

Hey Successful Hairstylists!! In this episode I share how to use the hottest IG/ YouTube/ TikTok Trends to make more $$ and establish authority in the industry!!! I'm ready for professional stylists and professional estheticians to be seen as the go-to for the latest trends and most accurate information. I even share the 5 biggest hair trends I’ve been watching for you to get started with 😍😍! Let's take the Beauty Influencer space back, are you in??


I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts

• Join 1200 other Successful Hairstylists in our Successful Hairstylist Community! 

• Shop our $7 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now


[053] Tips for High-End Hair Colorists in 2022 with @DeniseSuzanne_ Denise Welsh

Season 6 · Episode 9

lundi 11 avril 2022Duration 31:58

Hey Successful Hairstylists!! Want to grow a highly engaged and loyal color clientele?? Sounds like a dream right! Redken Artist, Salon Owner and just all around beautiful human Denise Welsh ( @denisesuzanne_ ) joins us today to share her biggest tips for colorists in 2022! In this training we talk about...

- The biggest mistakes colorists are making in 2022
- How to create a luxury experience for your guests that keeps them coming back for more
- Her best advice for stylists building their color clientele right now (it's not what you think!)

Check out all of Denise's upcoming classes on her Instagram @denisesuzanne_

I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts

• Join 1200 other Successful Hairstylists in our Successful Hairstylist Community! 

• Shop our $7 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now


#behindthechair #hairstylist #independentstylist

[052] Hear "YES" More with This One Simple Trick to Increase Your Average Ticket Behind the Chair

Season 6 · Episode 8

jeudi 7 avril 2022Duration 14:22

Hey Successful Hairstylists!! Tired of hearing "no"? Truthfully the reason your clients say NO can vary - but often it's because they're confused, unclear or just not sure about what you're offering. By re-framing your offers you will be able to hear YES more and, most importantly, get your clients to have the services and at home haircare they really need to get their dream hair.

I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts

• Join 1200 other Successful Hairstylists in our Successful Hairstylist Community! 

• Shop our $7 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now

[051] April Behind the Chair Growth Call: Inspiration, CEO Level Strategy and Q+A for Successful Hairstylists

Season 6 · Episode 7

mardi 5 avril 2022Duration 28:03

Hey Successful Hairstylists!! It's time for a business check-in! This 30 minutes is the perfect opportunity to objectively show up as the CEO of your business and see how your business is doing. In this training I share Inspiration, the MOST important numbers to be tracking (they're not what you think) AND I answer some really great questions from our group members.

Make sure to come our calls LIVE to get your biggest questions answered!!

I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts

• Join 1500 other Successful Hairstylists in our Successful Hairstylist Community! 

• Shop our $7 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now


#maneaddicts #hairbranded #balayage #balayageobsessed #mastersofbalayage  #bestofbalayage #balayagist #balayage #behindthechair #redkenobsessed #hairstylist #ModernSalon #AmericanSalon #BehindTheChairStylist #btcfirstfeature

#behindthechair #pulpriothair #pravana #framar #haircolor #hair #hairstyle #haircut

#hairtransformation #salon #haircolorist #hairfashion #olaplex #ombre #color #hairoftheday


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