Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners – Details, episodes & analysis
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Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners
Rita M. Perez
Frequency: 1 episode/8d. Total Eps: 258

Each week I share, along with featured guests, tangible and practical business strategies for travel entrepreneurs.
We discuss foundations, marketing, sales, client experience, systems, supplier relations, and everything in between to empower you to run an effective and profitable travel business, and not just another travel hobby.
For travel agents, travel advisors, travel suppliers, tour operators, tourism professionals, travel coaches, travel creators, travel business owners, travel agency owners, host agency owners, and travel industry support partners.
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Apple Podcasts
🇨🇦 Canada - entrepreneurship
02/06/2026#96🇨🇦 Canada - entrepreneurship
01/06/2026#64🇨🇦 Canada - entrepreneurship
14/05/2026#85🇬🇧 Great Britain - entrepreneurship
07/04/2026#97🇬🇧 Great Britain - entrepreneurship
14/03/2026#85🇨🇦 Canada - entrepreneurship
03/10/2025#66🇨🇦 Canada - entrepreneurship
03/08/2025#75🇨🇦 Canada - entrepreneurship
01/08/2025#76🇬🇧 Great Britain - entrepreneurship
22/07/2025#79🇨🇦 Canada - entrepreneurship
08/04/2025#74
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See allScore global : 62%
Publication history
Monthly episode publishing history over the past years.
Ep 169 Overcoming Marketing Challenges: Insights from a Travel Advisor Survey
Episode 169
vendredi 13 septembre 2024 • Duration 42:47
Send Rita a text with your thoughts!
A recent article by Travel Age West mentioned that social media is now the top marketing channel for travel advisors and it had me a little skeptical. I'm sharing my thoughts on the article and some of the other surprising stats they recorded.
In this episode, I share:
· How you need more than just social media content to be successful as a travel advisor
· The importance of growing your network for potential partnership and collaboration opportunities
· Why certain metrics don't count
· and so much more!
Enjoy (and take action)!
Travel Age West Survey:
https://www.travelagewest.com/Industry-Insight/Business-Features/travel-advisor-marketing
Celebrate Hispanic Heritage Month: https://takethehelm.thrivecart.com/hispanics-in-travel/
All My Marketing Programs for Travel Agents and Travel Pros: https://strategictravelentrepreneurpodcast.com/everything/
Email Marketing Membership *affiliate link*:
https://ritaventures--lizwilcox.thrivecart.com/email-marketing-membership/
FB/IG Ads Bootcamp 9/23-27/2024 *affiliate link*:
https://ritaventures--heartsoulhustle.thrivecart.com/sept-24-fb-ads-bootcamp-checkout/
CastMagic Marketing AI to repurpose marketing content *affiliate link*:
https://strategictravelentrepreneurpodcast.com/castmagic
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Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Ep 168 Money Making Activities for Travel Business Owners
Episode 168
vendredi 6 septembre 2024 • Duration 35:01
Send Rita a text with your thoughts!
Stumped on what activities actually help make you money in your travel business? Tune in for tips on building a robust network, offering great service, and making key sales connections.
In this episode, I share:
· A walk down memory lane of how businesses before computers made money
· The difference between direct and indirect money making activities
· Why I feel like niching is an indirect way to generate revenue
· and so much more!
Enjoy (and take action)!
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Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Ep 159 How to Sell More Trips to Mexico with Lori Gold (3/6)
Episode 159
vendredi 5 juillet 2024 • Duration 41:58
Send Rita a text with your thoughts!
Welcome to the third episode in the Summer Selling Series. Lori Gold, Founder of Explore More Mexico, is our guest and we're touching on all things in the Riviera Maya Mexico. If you're a travel advisor wanting to sell more of this destination, you're in for a treat.
Special note--please keep Lori and our friends in the Riviera Maya in your thoughts and prayers as Hurricane Beryl makes its way through the area.
In this episode, we share:
· A geographical breakdown of the different areas that comprise the Mexican Caribbean
· New things that happening or coming to the area
· Some of Lori's personal favorite properties and experiences
· and so much more!
Enjoy (and take action)!
Visit Lori's website *affiliate link*: https://www.exploremoremexico.com/a/2147521069/oDT729BM
Join Lori's FB Group: https://www.facebook.com/groups/268471081043601
Sign up for the Summer Selling Series Worksheets: https://programs.steeryourmarketing.com/products/courses/view/1170216
Listen to Lori's interview on the Ascending in your Travel Business Audio Series: https://takethehelm.thrivecart.com/ascending-audio-series/
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Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Ep 70 Breaking the Travel Business Rules with Christy Camren (Pt. 2)
Episode 70
mercredi 3 août 2022 • Duration 42:41
Send Rita a text with your thoughts!
Welcome to Part 2 of my incredible conversation with Christy Camren, fellow travel advisor and travel industry support partner. She hosts the Travel Geniuses Podcast, and we have quickly become fast pals, as we both resonate with each other's travel industry perspectives.
In this episode, we discuss:
- Being more selective with the supplier partners we work with
- Why it's important to select business strategies that work with your energy level and values
- Alternatives methods to bring in revenue
- and SO much more!
Enjoy (and take action)!
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Stay in touch with Christy: www.travelgeniuses.com
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⚓⚓Please LIKE and SUBSCRIBE for more episodes:
INCREASE THE VISIBILITY of your Business with Monthly Support:
https://takethehelm.vipmembervault.com/products/courses/view/1117728
Sign up for a RAPID CONSULTING Session:
https://calendly.com/ritaventures/rapid-consulting
FIND YOUR SECRET SAUCE and Better Articulate that in your Content:
https://calendly.com/ritaventures/secret-sauce
Say HI on Social:
Facebook: http://www.facebook.com/takethehelmvbs
Instagram: http://www.instagram.com/takethehelmvbs
Group: https://www.facebook.com/groups/529490048073622
Enjoy this episode? Buy Me a Tea to say Thank You!
https://takethehelm.vipmembervault.com/products/courses/view/1134180
Direct EMAIL:
takethehelmva@gmail.com
---------------------------------------------------------------
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Ep 69 Breaking the Travel Business Rules with Christy Camren (Pt. 1)
Episode 69
mercredi 27 juillet 2022 • Duration 43:35
Send Rita a text with your thoughts!
Today's wonderful guest is Christy Camren, who holds dual roles in the travel industry as both travel advisor and travel industry support partner. She hosts the Travel Geniuses Podcast, and we have quickly become fast pals, as we both resonate with each other's travel industry perspectives. So much so, that our conversation ran much longer than anticipated and ergo, I split this episode in two.
In this episode, we discuss:
- Our thoughts on hard work and hustling, especially in relation to our medical conditions
- How travel advisors offer value no matter what level of experience they have in their business
- Mistakes we've made when choosing business investments
- and SO much more!
Enjoy (and take action)!
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Stay in touch with Christy: www.travelgeniuses.com
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⚓⚓Please LIKE and SUBSCRIBE for more episodes:
INCREASE THE VISIBILITY of your Business with Monthly Support:
https://takethehelm.vipmembervault.com/products/courses/view/1117728
Sign up for a RAPID CONSULTING Session:
https://calendly.com/ritaventures/rapid-consulting
FIND YOUR SECRET SAUCE and Better Articulate that in your Content:
https://calendly.com/ritaventures/secret-sauce
Say HI on Social:
Facebook: http://www.facebook.com/takethehelmvbs
Instagram: http://www.instagram.com/takethehelmvbs
Group: https://www.facebook.com/groups/529490048073622
Enjoy this episode? Buy Me a Tea to say Thank You!
https://takethehelm.vipmembervault.com/products/courses/view/1134180
Direct EMAIL:
takethehelmva@gmail.com
---------------------------------------------------------------
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Ep 68 Travel Coaching for your Travel Business with Sahara Rose De Vore
Episode 68
jeudi 21 juillet 2022 • Duration 41:06
Send Rita a text with your thoughts!
Today's incredible guest is Sahara Rose De Vore, who is a Wellness Travel Coach, and Founder of The Travel Coach Network. She is another travel industry disruptor, showing travel entrepreneurs alternate ways to profit from their travel passion. Not only that, but she works closely with brands to elevate their wellness experience, as well as the importance of prioritizing wellness for their teams.
In this episode, we discuss:
- What exactly is travel coaching
- Why you should offer it as a service in your travel business, or even transition to this model completely
- How to really speak to your client's pain points and travel motivations to attract the right clients and increase conversions
- and so much more!
Enjoy (and take action)!
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Get the Beginner's Guide to Travel Coaching: https://thetravelcoachnetwork.mykajabi.com/main-email-series-and-workbook
Learn more about The Travel Coach Network: https://thetravelcoachnetwork.com/
*affiliate link*
--------------------------------------------------------------------------------------------------------------------
⚓⚓Please LIKE and SUBSCRIBE for more episodes:
INCREASE THE VISIBILITY of your Business with Monthly Support:
https://takethehelm.vipmembervault.com/products/courses/view/1117728
Sign up for a RAPID CONSULTING Session:
https://calendly.com/ritaventures/rapid-consulting
FIND YOUR SECRET SAUCE and Better Articulate that in your Content:
https://calendly.com/ritaventures/secret-sauce
Say HI on Social:
Facebook: http://www.facebook.com/takethehelmvbs
Instagram: http://www.instagram.com/takethehelmvbs
Group: https://www.facebook.com/groups/529490048073622
Enjoy this episode? Buy Me a Tea to say Thank You!
https://takethehelm.vipmembervault.com/products/courses/view/1134180
Direct EMAIL:
takethehelmva@gmail.com
---------------------------------------------------------------
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Ep 67 Understanding Travel Clients with Special Needs with Dawn M. Barclay
Episode 67
mercredi 13 juillet 2022 • Duration 30:05
Send Rita a text with your thoughts!
Today's wonderful guest is Dawn M. Barclay, who is a veteran of the travel industry having served previously in the travel advisor role, and currently as a contributing editor for Insider Travel Report. Her newest book, "Traveling Different: Vacation Strategies for Parents of the Anxious, the Inflexible, and the Neurodiverse", not only helps parents to navigate travel, but also serves as a resource chockful of strategies travel entrepreneurs can utilize at the helm of their travel businesses.
In this episode, we focus on:
- Why travel entrepreneurs should specialize in assisting families with special needs
- The challenges these families face when traveling and resources that can assist
- What travel entrepreneurs need to be mindful of when planning trips and experiences for families with special needs
- and so much more!
Stay connected with Dawn Barclay: http://www.travelingdifferent.com/
⚓⚓Please LIKE and SUBSCRIBE for more episodes:
INCREASE THE VISIBILITY of your Business with Monthly Support:
https://takethehelm.vipmembervault.com/products/courses/view/1117728
Sign up for a RAPID CONSULTING Session:
https://calendly.com/ritaventures/rapid-consulting
FIND YOUR SECRET SAUCE and Better Articulate that in your Content:
https://calendly.com/ritaventures/secret-sauce
Say HI on Social:
Facebook: http://www.facebook.com/takethehelmvbs
Instagram: http://www.instagram.com/takethehelmvbs
Group: https://www.facebook.com/groups/529490048073622
Enjoy this episode? Buy Me a Tea to say Thank You!
https://takethehelm.vipmembervault.com/products/courses/view/1134180
Direct EMAIL:
takethehelmva@gmail.com
---------------------------------------------------------------
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Ep 66 Effectively Using Social Media: A Case Study (Pt 2)
Episode 66
vendredi 8 juillet 2022 • Duration 40:43
Send Rita a text with your thoughts!
*HEADS UP* This episode contains some cursey words!
In part 2 of this mini-series, I'm bringing on my real-life social media clients, Chefs Tony and Melissa Badeaux-Shepherd of Two Chef Mission, to pull back even more of the curtain on how we have worked together to get their business to give them a full-time income this past year.
In this episode, we focus on:
- Finding the right places where our ideal clients hang out (so we can then send them to our social media accounts)
- The value of delegating and supporting fellow business owners
- Focusing on key products and services to build our business (and not focusing on the whole shebang)
- and so much more!
Enjoy (and take action)!
Stay connected with Two Chef Mission: www.twochefmission.com
⚓⚓Please LIKE and SUBSCRIBE for more episodes:
INCREASE THE VISIBILITY of your Business with Monthly Support:
https://takethehelm.vipmembervault.com/products/courses/view/1117728
Sign up for a RAPID CONSULTING Session:
https://calendly.com/ritaventures/rapid-consulting
FIND YOUR SECRET SAUCE and Better Articulate that in your Content:
https://calendly.com/ritaventures/secret-sauce
Say HI on Social:
Facebook: http://www.facebook.com/takethehelmvbs
Instagram: http://www.instagram.com/takethehelmvbs
Group: https://www.facebook.com/groups/529490048073622
Enjoy this episode? Buy Me a Tea to say Thank You!
https://takethehelm.vipmembervault.com/products/courses/view/1134180
Direct EMAIL:
takethehelmva@gmail.com
---------------------------------------------------------------
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Ep 65 Effectively Using Social Media: A Case Study (Pt 1)
Episode 65
jeudi 30 juin 2022 • Duration 23:08
Send Rita a text with your thoughts!
For those of you that didn't know, I play dual roles in the travel industry. I am both a travel advisor and support fellow business owners. In today's episode, I wanted to present a real-life case study on social media clients I have been working with this past year, and how they have strategically built their business while working with me.
In this episode, I focus on:
- Why simply posting is not enough to attract clients to your business
- What posts are quickly becoming more popular to attract clients
- How my clients are attracting actual paying buyers to their business
- and more!
Enjoy (and take action)!
⚓⚓Please LIKE and SUBSCRIBE for more episodes:
Secure your spot for the IG Reels FLASH SALE BUNDLE:
https://takethehelm.vipmembervault.com/products/courses/view/1135597
INCREASE THE VISIBILITY of your Travel Business with Monthly Support:
https://takethehelm.vipmembervault.com/products/courses/view/1117728
Sign up for a RAPID CONSULTING Session:
https://calendly.com/ritaventures/rapid-consulting
FIND YOUR SECRET SAUCE and Better Articulate that in your Content:
https://calendly.com/ritaventures/secret-sauce
Say HI on Social:
Facebook: http://www.facebook.com/takethehelmvbs
Instagram: http://www.instagram.com/takethehelmvbs
Group: https://www.facebook.com/groups/529490048073622
Enjoy this episode? Buy Me a Tea to say Thank You!
https://takethehelm.vipmembervault.com/products/courses/view/1134180
Direct EMAIL:
takethehelmva@gmail.com
---------------------------------------------------------------
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
Ep 64 Direct Mail Marketing for your Travel Business
Episode 64
mercredi 8 juin 2022 • Duration 27:04
Send Rita a text with your thoughts!
As we head into the summer season, it's typically a slower season in terms of garnering new business. Knowing this, what can we do to still stand out when many are taking both physical and mental breaks? I'm turning to something that not many business owners are utilizing and that's the offline marketing tactic of direct mail.
In this episode, I focus on:
- The three main types of direct mail methods
- How I utilize an automated direct mail system
- The easiest direct mail campaign to start right now
- and more!
Enjoy (and take action)!
⚓⚓Please LIKE and SUBSCRIBE for more episodes:
Get your FREE 14-Day Trial of the Mailbox Power Pro Membership:
https://app.mailboxpower.com/join/365/?invite=ritaventures
Increase the Visibility of your Travel Business with Monthly Support:
https://takethehelm.vipmembervault.com/products/courses/view/1117728
Sign up for a Rapid Consulting Session:
https://calendly.com/ritaventures/rapid-consulting
Find your Secret Sauce and Better Articulate that in your Content:
https://calendly.com/ritaventures/secret-sauce
Say HI on Social:
Facebook: http://www.facebook.com/takethehelmvbs
Instagram: http://www.instagram.com/takethehelmvbs
Group: https://www.facebook.com/groups/529490048073622
Enjoy this episode? Buy Me a Tea to say Thank You!
https://takethehelm.vipmembervault.com/products/courses/view/1134180
Direct EMAIL:
takethehelmva@gmail.com
---------------------------------------------------------------
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com









