Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business – Details, episodes & analysis

What if the best content strategy wasn’t about doing more...
but about capturing what’s already happening in your most brilliant moments?

If you’ve ever said, “I’m just too busy running my business to show up online,” this episode is your wake-up call. 

Here's a quiet truth most expert entrepreneurs miss: your most powerful content is already happening inside your workday, you’re just not capturing it.

In this candid, mindset-shifting episode:

• Why your packed calendar is actually a goldmine of content
• The simple 3-minute habit that rewires how you show up on camera
• How to turn everyday client work into trust-building, authority-boosting video—without adding a single thing to your to-do list

We're dismantling the myth that content creation requires more time, more effort, or a perfectly scripted persona - and shows you how to market like an expert, not a performer.

💡 What You’ll Learn:

• The real reason you feel behind on marketing (it’s not time—it’s the model)
• The “mic drop moment” method to capture content while you work
• A mindset reset to make visibility feel natural, not performative
• How Zoom recordings can become your most abundant marketing assets

▶️ Want to go deeper on creating trust-building content?
Watch the next video in the series and learn the 5 trust-building videos every expert needs (but no one's making).

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

If you’ve ever poured money into a lead-gen campaign that delivered nothing but frustration, you’re not alone. In this episode, Brad Powell breaks down why high-volume marketing tactics consistently fail for expert businesses — and what to do instead.

You’ll learn how to shift from traffic marketing to trust marketing, so your best clients find you, believe you, and buy from you — without chasing cold leads.

What You’ll Learn:

• Why high-volume “traffic” campaigns kill trust (and how to fix it)
• The simple spectrum that shows whether your marketing is aligned with your offer
• The difference between quantity leads and quality relationships
• The one content asset that keeps working for you — even when you’re not
• How to close the “trust gap” so buyers come ready to say yes

Mic Drop Truth:

Listen next:

👉 Episode #202: The 5 Trust-Building Videos Every Expert Needs
(But No One’s Making)

Resources:

Get my Free Trust Signals Checklist

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

What if the real reason your content isn’t landing has nothing to do with the algorithm—and everything to do with how you’re showing up?

In this episode of The Standout Business Show, we break down the attention revolution happening right now—and what expert entrepreneurs can learn from a surprising source: a grassroots political campaign in New York City.

Zohran Mamdani didn’t have a massive budget, party backing, or name recognition. But he crushed his opponent—a former governor—by doing one thing most expert brands aren’t doing: earning attention instead of buying it.

Inside this episode, you’ll learn:

• Why traditional visibility strategies are failing
• How to use short-form video the way it’s meant to work
• The power of platform-native storytelling (and how to apply it to your brand)
• The simplest format you can borrow from Mamdani’s campaign right now
• Why listening is the most underrated marketing strategy today

This isn’t about politics. It’s about learning how attention actually works today—and using that to position your expertise in a way that breaks through the noise.

🎙 Plus, hear the powerful “man-on-the-street” clip that helped turn Mamdani’s campaign into a viral movement—and how you can apply the same principle to your own message.

📍Whether you’re building your authority on LinkedIn or looking for your next high-value client, this episode will help you rethink the way you show up… and how to make people actually care.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Are you sick of social media? Feeling overwhelmed by the constant noise?

How do you avoid blending in but also avoid the burnout that comes from being constantly online?

Discover the cure for social media burnout in our enlightening conversation with digital marketing expert, Pamela Foley!

Pamela runs a digital marketing agency where she helps women over 40 be seen and heard online.

As a former attorney, she knows how to cut through the B.S. with a concise, clear and persuasive message.

Takeaways:
✅ How small business owners can strategically use social media to build relationships and get clients.
✅ The importance of having a plan, engaging with people, and understanding your target audience.
✅ How to draw upon your experience and knowledge to create a captivating story that resonates with your target audience.
✅ The importance of approaching the Internet like a never-ending networking conference and making meaningful connections.

Don't miss this insightful conversation with Pamela and learn how to navigate the digital world without burning out!

Episode Resources

Want to learn how you can stand out without the burnout of being constantly online? Grab my free training:  Stand Out In 30 Seconds 

...and start filling your calendar with absolute dream clients coming to you who know they’re a perfect fit for your offer.​

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Ready to unlock the true potential of short form video for your business?

In this episode of the Standout Business Show we're exploring how easily digestible, super-shareable videos can rapidly spread your message and create stronger personal connections with your audience.

Learn how everyday entrepreneurs - even if you have zero video-making experience - can create your own Mic Drop Moments to maximize your visibility on platforms like LinkedIn.

I'm showcasing five examples from past clients who've harnessed the power of short form videos to stand out in their respective industries.

Discover the remarkable success story of a friend who amassed over 100,000  Instagram followers in a matter of months through simple yet impactful short form videos.

Plus, find out how to effectively use animated captions and relatable personal content to truly resonate with your target audience.

Tune in and let these 5 case studies guide you through the process of creating engaging, effective content that leaves your audience wanting more!

Episode Resources

Supercharge your short form video content with 40 Video Hooks that work for any niche: http://40videoideas.com

Make your own Mic Drop Moments. Get my free training: Stand Out In 30 Seconds & have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer.
Check out Mic Drop Moments

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Ready to break free from the noise and build a high-ticket business based on trust?

This week I'm flipping the script on conventional online marketing wisdom and revealing how to become an in-demand company without getting lost in the chaos.

The big problem that most high-ticket coaches and consultants face when it comes to their marketing is that they're trying to reach the largest audience possible to drive traffic to their offer.

But there's an alternate route.

Listen up because I'm sharing the three essential steps to create a business that thrives on trust, rather than traffic.

Episode Resources

Making your business different is crucial to your success, but where do you find the steps to actually do it?

Each week the Standout Business Show & Newsletter brings you new insights on how to build a business that gets noticed.

Learn the exact tactics that let you leap tall competitors in a single bound 🦸🏻 to boldly go where no brand has gone before 🚀 and radically stand out.

Join 4,500+ standout business leaders for free.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

What would you do if you had the courage to stand out? What would you do if you believed that you were completely unstoppable?

How would you approach your day? Your work? Your relationships?

If you've been feeling any of the post-pandemic "blah" of just having to settle for what everyone is calling "the new normal" then listen up to my conversation this week with Alyssa Gioscia.

Alyssa came on to talk about how you can challenge yourself to think bigger, and go after the things that feel impossible.

(On her website she asks the question: What if reaching that ‘impossible goal’ was simply… next Wednesday? )

Listen up because she's sharing her proven methods to build positive momentum toward your dreams.

Episode Resources

Making your business different is crucial to your success, but where do you find the steps to actually do it?

The Standout Business Show is not just another a talk-show; it's a take-action show! Subscribe and learn how to make a difference by making something different.

Get the exact tactics that let you leap tall competitors in a single bound 🦸🏻 to boldly go where no brand has gone before 🚀 and build a business that gets noticed.

Join 4,500+ standout business leaders for free.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

It's no secret that AI is taking over the biz world, from content creation to customer service to "omg it's coming for my job!?"

The BIG fear is that if you don't start figuring out how to adopt AI, you'll risk falling behind your competitors and miss out on the numerous benefits it offers.

But there's no need to get left in the digital dust.

This week's guest on The Standout Business Show, Stephanie Nivinskus, brought her 30+ years experience developing, testing & optimizing marketing strategies that convert for some of the biggest brands in the world.

In this episode, she shared her secrets on using AI to achieve higher conversion rates and maximize your marketing ROI.

Listen up to learn:
✅ How you can kick AI overwhelm to the curb and focus on what you really need to know!
✅ How to easily adapt your marketing materials to appeal to niche audiences!
✅ Get more leads and maximize your conversion rate on a daily basis!

Episode Resources

Connect with Stephanie Nivinskus

Making your business different is crucial to your success, but where do you find the steps to actually do it?

The Standout Business Show is not just another a talk-show; it's a take-action show! Subscribe and learn how to make a difference by making something different.

Get the exact tactics that let you leap tall competitors in a single bound 🦸🏻 to boldly go where no brand has gone before 🚀 and build a business that gets noticed.

Join 4,500+ standout business leaders for free.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

What if you went from creating boring content to posting like a pro?

or from having everyone ignore your content to getting crazy engagement?

or flailing as a creator to honing your message with insane clarity?

Well, if you've been following Ryan Musselman on LinkedIn this past year, then you've already started this journey.

Wielding his flaming sword of fire🔥 Ryan's been blazing a trail for the rest of us to follow on LinkedIn to both build & monetize engagement.

Buckle up 'cause we're going to take a deep dive into how Ryan creates his irresistible content & how you can too using his proven methods.

Episode Resources

Watch Ryan's free training on how to create carousels

Making your business different is crucial to your success, but where do you find the steps to actually do it?

Each week the Standout Business Show & Newsletter brings you new insights on how to build a business that gets noticed.

Learn the exact tactics that let you leap tall competitors in a single bound 🦸🏻 to boldly go where no brand has gone before 🚀 and radically stand out.

Join 4,500+ standout business leaders for free.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

What if you created a livestreamed event that brought sales and marketing professionals as well as founders and executives together for personal and professional development?

And what if you made it exclusively for the late-night crowd?

Then, what if you threw in a bunch of fun, unexpected, quirky stuff to help loosen up the business-y folks?

What would this do for your brand?

Can you actually turn a livestream event on Linkedin into revenue and dramatically grow your own brand?

These are the questions that we're exploring with this week's guest on the Standout Business Show, Jessie Lizak - because this is exactly what she's done with her weekly livestream event, Whiskey Winsdays.

Stay tuned 'cause we're going to take a deep dive into what it takes to turn a weekly virtual live event into multiple opportunities for business growth.

Episode Resources

Making your business different is crucial to your success, but where do you find the steps to actually do it? 

Each week the Standout Business Show & Newsletter brings you new insights on how to build a business that gets noticed.

Learn the exact tactics that let you leap tall competitors in a single bound 🦸🏻 to boldly go where no brand has gone before 🚀 and radically stand out.

Join 4,500+ standout business leaders for free.

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.