For our very first run, Brandon Redlinger sits down with Dan “Danchez” Sanchez—Senior AI Marketing Strategist at Social Media Examiner and host of The AI-Driven Marketer—to crack open one of the sharpest AI workflows in the game. Danchez walks us, click-by-click, through the custom GPT that now powers his entire podcast pre-production: crafting episode angles, swipe-worthy titles, thumbnail copy, and image briefs—all in about ten minutes. It’s fuzzy, flexible, and built exactly the way practitioners think. If you want a hands-on look at turning ChatGPT into a content-ops sidekick, grab a front-row seat.
What you’ll learn in this episode:
The step-by-step instructions Danchez used to build GPTs
Why fast, fuzzy dictation beats typing for ideation
The AI stack he uses to automate podcast post-production
Why reference images matter more than resolution in thumbnail generation
How marketers can adapt this workflow for webinars, blog posts, and more
You’ll also get a behind-the-scenes look at his thumbnail strategy, face-swap hacks, and the exact prompt template he’s giving away.
Custom GPT Instructions for Podcasting – URL: myshowrunner.com/instructions – Includes: Step-by-step guide for building a GPT to run podcast pre-production, co-created with Susan Diaz.
ChatGPT (Plus account) – Used as the base platform for creating and running his custom GPTs.
HighLevel – Dan’s CRM of choice. Used for automating AI-driven communications, meeting booking, and personalized email flows.
n8n – Advanced automation tool Dan uses for podcast post-production workflows. He recommends it only if you've built 12+ GPTs.