Speaking of Media ....with Keith Marnoch – Details, episodes & analysis

On this edition of the speaking of media podcast, we dive into the nuts and bolts of media relations …with one of the industries top media trainers warren Weeks. 

This episode provides a great opportunity for those of you who are looking to understand, media relations, more particularly. 

And maybe if you’re up against it and need to listen to something to quickly prep for your next big media challenge ^^^

This discussion between myself and Warren might be quite valuable. 

Here’s my back-and-forth with one of the industry’s top media trainers.

Want to create your own podcast? Learn from the producer of this podcast - Keith Marnoch. You need to know that, in a crowded podcast landscape, only about 20% of podcasts thrive long-term, with only 6% reaching 100 episodes. This episode that you are presently listening to is not there by a long shot. Still, thanks to our listeners who have stuck with us … in the past two years through our archive of episodes—as well as the high-quality guests that we intend to keep featuring—we’re committed to getting there. 

Many podcasts fall short due to underestimating the effort involved and overestimating their initial popularity. We all think we’re great … with amazing show ideas. However, with dedication, you can significantly broaden your audience, whether for business purposes or your own personal passion.

A Television interview is among the most intrusive and disruptive request that a communicator will receive when they are in a challenging media spotlight… 

…but tv also offers the biggest bang for your communications buck when you want to broadly pitch a story or a personality from your organization, in a positive light …. It can be a schizophrenic medium … 

 If you’ve ever had to navigate a tv interview – perhaps or prepare someone else for one .. and wondered what the interviewer – the tv reporter – had to consider when they were piecing their story together, well – stay tuned.

Tara Overholt of CITYTV in Calgary, Alberta is our guest – another journalist offering insights from the other side of the media microphone … here on 

 Tara Overholt is a veteran tv reporter who moved from Ontario to Alberta in the last few years and has continued her broadcasting career as a news anchor and reporter for CityTV in Calgary… We connected with Tara via Zoom … 

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And so once again, the theme of relationships between communicators and the media have once again been highlighted in this episode … 

You can’t really communicate broadly without engaging media so you need to engage on a regular basis / and not just get stuck on the story in front of you on any given day … … 

Over the long run this will spawn the benefit of having people you know at the other need of the phone line  ….people who can actually help you achieve your communication goals… especially when you find yourself the focus of a negative or difficult story. 

 Also in this episode, we discovered that general assignment reporters are not experts on every subject – perhaps not a shocking revelation… but DO take time as a communicator to educate regular beat reporters about your business – just like the way you would reach out to people outside of your organization and routine stakeholder groups; to tell them what you are up to …. 

For now, thanks for connecting – Speaking of Media is available on all podcast platforms; 

YouTube:
https://www.youtube.com/channel/UCS-NIyvelhPwRFobcEJhtQw

Visit SPEAKING OF MEDIA on Facebook:
https://www.facebook.com/MediaSpeaking

Join the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebook
https://www.facebook.com/groups/419214615993269

See Speaking of Media on Instagram:
@speakingofmedia
https://www.instagram.com/speakingofmedia/

And join the conversation on Twitter at:
https://twitter.com/MediaSpeaking

Keith Marnoch is on LinkedIn:
https://www.linkedin.com/in/keith-marnoch/

Intro / extro Music courtesy of :
~~Roa Music~~
▶YouTube
https://www.youtube.com/RoaMusic
▶Spotify
https://open.spotify.com/artist/1ETpo...
▶Soundcloud
https://soundcloud.com/roa_music1031

The responsibility and benefits of having professional relationships with media and the communities who support your organization are more important now than ever before … and it takes someone who has worked both sides of the media microphone to understand how to work those relationships. In this episode, Steve McAllister explains how building relationships throughout his career proved to be a benefit to himself and the organizations that he served. 

 Stay tuned to hear how journalism principles affect both the reporter and the communicator when it comes to telling your organization’s story… here on …. 

‘Speaking of Media’ – the Podcast where communicators and the media come together to consider the world of mass storytelling … I’m Keith Marnoch – former journalist turned corporate communicator…  

 Steve McAllister quickly translated early success in the community newspaper business into a formidable sports journalism career with the Canadian Press before moving into the communications field at the NHL Player’s Association and before that – at Tennis Canada where we first met and worked together. As a former online sports editor at the Globe and Mail and Yahoo! Sports… Steve believes the days of high-budget personality-driven print journalism have disappeared. 

But his comfort with dealing with community partners and media alike was a basis for his success both as a journalist and as a corporate communicator. 

Steve recently wrapped up his latest comms posting at Bruce Power in Kincardine, Ontario where he now lives… I spoke to Steve from his home via Zoom 

Facebook:
https://www.facebook.com/MediaSpeaking
Join the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebook
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YouTube:
https://www.youtube.com/channel/UCS-NIyvelhPwRFobcEJhtQw

Instagram:
@speakingofmedia
https://www.instagram.com/speakingofmedia/

Twitter:
https://twitter.com/MediaSpeaking

Keith Marnoch is on LinkedIn:
https://www.linkedin.com/in/keith-marnoch/

Intro / extro Music courtesy of :
~~Roa Music~~
▶YouTube
https://www.youtube.com/RoaMusic
▶Spotify
https://open.spotify.com/artist/1ETpo...
▶Soundcloud
https://soundcloud.com/roa_music1031

The magic of radio … do you know how to make the magic work for you or your organization ???
Tom McConnell is a radio call-in talk show host from Southern Ontario … and our guest … as he offers a ton of valuable insights and stories from his almost 20 years on the air

In this episode, we will explore what communicators need to understand about the process and production of THE CALL-IN TALKSHOW. Tom McConnell got into broadcasting through his love and commitment to sports … a former national football champion with the Western Mustangs university football team .. Tom took early advantage of opportunities that came his way and made the most of them – to get to where he is today … Tom shares a number of entertaining stories and some thoughtful need-to-knows that all communicators and potential guests who might end up will value … … when we spoke recently via Zoom …

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The world of a radio call-in talk show host is fascinating….
I’m hoping that after listening to this conversation … you have a better idea of how to connect with broadcast personalities to be featured on their shows??
Understanding what THEY are trying to accomplish with guests and how they intend to approach interviews – is simply crucial if you are going to benefit from a radio interview.. 
I hope you are now better equipped to meet that challenge after listening to Tom….

 
YouTube:
https://www.youtube.com/channel/UCS-NIyvelhPwRFobcEJhtQw

Visit SPEAKING OF MEDIA on Facebook:
https://www.facebook.com/MediaSpeaking

Join the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebook
https://www.facebook.com/groups/419214615993269

See Speaking of Media on Instagram:
@speakingofmedia
https://www.instagram.com/speakingofmedia/

And join the conversation on Twitter at:
https://twitter.com/MediaSpeaking

Keith Marnoch is on LinkedIn:
https://www.linkedin.com/in/keith-marnoch/

Intro / extro Music courtesy of :
~~Roa Music~~
▶YouTube
https://www.youtube.com/RoaMusic
▶Spotify
https://open.spotify.com/artist/1ETpo...
▶Soundcloud
https://soundcloud.com/roa_music1031

Trailer – Speaking of Media 

Welcome to Speaking of Media – the Podcast where communicators and the media come together to consider the world of mass storytelling … I’m Keith Marnoch – former journalist turned corporate communicator…  

 I’m hoping that YOU - As a communicator - or perhaps someone who speaks on behalf of your organization, will join me for each episode to learn from experts on both sides of the media microphone …about effective ways to share your positive stories and messages and also – perhaps more importantly - how to avoid getting caught in a dreaded, negative media storm. 

 Throughout - I will be drawing on my professional communication experiences that have spanned more than 30 years…  Wow – that is a long time. And I can tell you that the one thing in this industry that has remained constant during that time …is constant change. 

 For now, thanks for connecting and being a subscriber – if you have as yet signed up - Speaking of Media is now available wherever you download your podcasts; 

Including Google and Apple Podcasts; Spotify; iHeart Radio; Stitcher and Tune-In Radio to name a few. 

 I hope you will Listen, Like, Comment and Subscribe to the cast ..as that will help us expand the show’s reach and attract the highest-quality content. 

Please consider joining our ‘Speaking of Media’ Communicators Discussion group on Facebook. Where we host live chats with industry experts and where you can engage the guests yourself…

You’ll also find us on Instagram, LinkedIn under my profile …and on Twitter @MediaSpeaking. 

I’m Keith Marnoch and through other episodes – I look forward to our next time together, when we will be  …Speaking of Media. 

Facebook:
https://www.facebook.com/MediaSpeaking
Join the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebook
https://www.facebook.com/groups/419214615993269

YouTube:
https://www.youtube.com/channel/UCS-NIyvelhPwRFobcEJhtQw

Instagram:
@speakingofmedia
https://www.instagram.com/speakingofmedia/

Twitter:
https://twitter.com/MediaSpeaking

Keith Marnoch is on LinkedIn:
https://www.linkedin.com/in/keith-marnoch

Intro / extro Music courtesy of :
~~Roa Music~~
▶YouTube
https://www.youtube.com/RoaMusic
▶Spotify
https://open.spotify.com/artist/1ETpo...
▶Soundcloud
https://soundcloud.com/roa_music1031

Crisis Communications – among the most challenging disciplines of corporate Communications … Do you need more experience regarding Crisis Communications, or how to do a better job of tackling it? 

In this podcast, Bob Reid, the Director of Brand Reputation for Veritas Communications, illustrates how he brings clarity and counsel to his clients when the often humbling and potentially devastating challenges of a Crisis land on his clients.

Visit SPEAKING OF MEDIA on Facebook:
https://www.facebook.com/MediaSpeaking

Join the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebook
https://www.facebook.com/groups/419214615993269

See Speaking of Media on Instagram:
@speakingofmedia
https://www.instagram.com/speakingofmedia/

And join the conversation on Twitter at:
https://twitter.com/MediaSpeaking

Keith Marnoch is on LinkedIn:
https://www.linkedin.com/in/keith-marnoch/

Intro / extro Music courtesy of :
~~Roa Music~~
▶YouTube
https://www.youtube.com/RoaMusic
▶Spotify
https://open.spotify.com/artist/1ETpo...
▶Soundcloud
https://soundcloud.com/roa_music1031

Crisis Communications – among the most challenging disciplines of corporate Communications … Do you need more experience regarding Crisis Communications, or how to do a better job of tackling it? 

In this podcast, Bob Reid, the Director of Brand Reputation for Veritas Communications, illustrates how he brings clarity and counsel to his clients when the often humbling and potentially devastating challenges of a Crisis land on his clients.

Bob Reid's Touchdowns and Fumbles podcast for Newstalk 1010 CFRB Radio, Toronto:
https://www.iheartradio.ca/newstalk-1010/audio/podcasts/touchdowns-fumbles-1.9459916 

Visit SPEAKING OF MEDIA on Facebook:
https://www.facebook.com/MediaSpeaking

Join the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebook
https://www.facebook.com/groups/419214615993269

See Speaking of Media on Instagram:
@speakingofmedia
https://www.instagram.com/speakingofmedia/

And join the conversation on Twitter at:
https://twitter.com/MediaSpeaking

Keith Marnoch is on LinkedIn:
https://www.linkedin.com/in/keith-marnoch/

Intro / extro Music courtesy of :
~~Roa Music~~
▶YouTube
https://www.youtube.com/RoaMusic
▶Spotify
https://open.spotify.com/artist/1ETpo...
▶Soundcloud
https://soundcloud.com/roa_music1031

Interview: Canadian Journalist and network news correspondent and investigative reporter for CBC, CTV, Global, and ABC News speaks on the state of journalism and social media news for the benefit of corporate communicators who are looking to engage with media.

Elements included in this episode:
Kevin's early days in journalism.
How accountability separates true journalism from undocumented news sources.
The state of the traditional news media.
How corporations need to position themselves to be more authentic to support their brands.
How to deal with media in a crisis or generally under scrutiny by media.
What an investigative reporter might know - that you don't.
The trait your spokesperson needs to possess.
Your audience is broader than you think
9/11 news memories
What you don't know about the ratings of national newscasts in Canada and the US.

Kevin Newman can be found on Instagram at:
@kevinnewman

Visit SPEAKING OF MEDIA on Facebook:
https://www.facebook.com/MediaSpeaking

Join the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebook
https://www.facebook.com/groups/419214615993269

See Speaking of Media on Instagram:
@speakingofmedia
https://www.instagram.com/speakingofmedia/

And join the conversation on Twitter at:
https://twitter.com/MediaSpeaking

Keith Marnoch is on LinkedIn:
https://www.linkedin.com/in/keith-marnoch/

Intro / extro Music courtesy of :
~~Roa Music~~
▶YouTube
https://www.youtube.com/RoaMusic
▶Spotify
https://open.spotify.com/artist/1ETpo...
▶Soundcloud
https://soundcloud.com/roa_music1031

Have you ever wondered what it takes to become a guest on a radio talk show?
Have you been tasked with placing a guest on radio? How do you go about doing it? And what is the true value of being on the radio for you and your organization?

Elements included in this episode:
*The importance of storytelling and why it should be uppermost in a communicator’s mind.
*Making sure that you or the person you are supporting is well prepared for a radio interview. *Getting onto mainstream media is not beyond your ability; however, you need to know:
- which outlets that will reach your intended audience most directly.
- how to pitch and secure the interview.
*Know who produces the radio show you are pursuing and how they consider guests.
*Ensure you are demonstrating your story’s newsworthiness.
*If you can relate your specific story to a larger theme in the current news cycle – that’s even better

Lisa Brandt can be found online at:
VoiceofLisaBrandt.com

Her book: 'Making the Media Want you' can be found here:
https://www.voiceoflisabrandt.com/books/make-the-media-want-you/

Visit SPEAKING OF MEDIA on Facebook:
https://www.facebook.com/MediaSpeaking

Join the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebook
https://www.facebook.com/groups/419214615993269

See Speaking of Media on Instagram:
@speakingofmedia
https://www.instagram.com/speakingofmedia/

And join the conversation on Twitter at:
https://twitter.com/MediaSpeaking

Keith Marnoch is on LinkedIn:
https://www.linkedin.com/in/keith-marnoch/


Intro / extro Music courtesy of :
~~Roa Music~~
▶YouTube
https://www.youtube.com/RoaMusic
▶Spotify
https://open.spotify.com/artist/1ETpo...
▶Soundcloud
https://soundcloud.com/roa_music1031