Space Marketing Podcast is where we explore marketing principles, strategies, and tactics through the lens of space. Join Izzy House as she talks with space industry professionals about their challenges and successes with marketing in the new space economy.
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Special podcast announcing my new Moon Tree children’s book. Listen to our interview with the co-creator, and my sister, Miss Dee Dassen!
I’m thrilled to introduce our new children's book: "Izzy and Dee – The Moon Trees" co-created with author and illustrator (and my sister!) - Miss Dee Dassen. She is my guest on this special episode. Hear about how we grew up to be creative and how we inspire to impact the world!
This children's book about Moon trees is inspired by the real-life seeds taken to the Moon on the Apollo 14 mission. Izzy and Dee - The Moon Trees is a magical story that blends imagination, science, and adventure to inspire the next generation of space explorers and engineers.
Alongside the book is the Moon Tree Companion Passport guide, filled with interactive activities, worksheets, and sticker pages to track real-life Moon Tree visits around the U.S.
This is not our first adventure together—Dee and I also created Explore Space A to Z, and she’s written several beloved children’s books including Weird Animals A - Z, Weirdest Animals A to Z and the Skullie and Boop series.
Our new book is available now on Amazon, IngramSpark, and at your local bookstore. Visit MissDeeDassen.com to learn more and subscribe for updates on upcoming books and products.
Listen to this podcast on all of the major channels and at SpaceMarketingPodcast.com.
Let’s inspire the next generation to look up and reach for the stars!
Links:
Book information: MissDeeDassen.com
Moon Trees locations - Apollo 14: nssdc.gsfc.nasa.gov/planetary/lunar/moon_tree.html
Moon Trees locations - Artemis I: NASA.gov/learning-resources/artemis-i-moon-tree-stewards
U.S. Forest Service: www.fs.usda.gov/learn/conservation-education/moon-trees
#SpaceMarketingPodcast #IzzyAndDee #MoonTrees #STEMeducation #ChildrensBooks #ArtemisMission #Apollo14 #NASA #STEMforKids #ImaginationInspires #DeeDassenArt #ReadToInspire #SpaceBooks #TreeStewardship #CreativeSisters #MoonTrees #ExploreWithIzzyAndDee
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The Legal Side of Space Business: Conversation with guest - John Gordon
Tuesday, February 18, 2025 • Duration 37:29
Episode #82 - In this episode of the Space Marketing Podcast, Izzy House chats with John Gordon, corporate attorney at Taft, about "The Legal Side of Space." 🚀
John shares valuable insights on the legal challenges space startups face, including intellectual property protection, ITAR compliance, launch licensing, and more. Whether you're in the space industry or thinking of launching your own venture, this episode is a must-listen for understanding the legal landscape of space!
Chapters:
00:00:19 - Meet John Gordon introducing corporate attorney at Taft
00:05:14 - The Role of Accelerators in Space Startups explaining work with Techstars
00:10:25 - Taft legal services
00:12:09 - Understanding Intellectual Property (IP)
00:15:01 - Trademarks
00:18:00 - Understanding ITAR
00:23:45 - Spaceports and Launch Licensing
00:27:00 - The Future of Space Travel discussing hypersonic travel and reentry markets
00:30:00 - Asteroid mining
00:34:46 - Legal Investment emphasizing the importance of legal investment for startups
#SpaceLaw #SpaceStartups #SpaceMarketing #LegalAdvice #TechLaw #Podcast #spaceports
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
Royalty Free Music Licensed by stockmusic.net
UPC: TRA-TBI03
License: Sync License Download License: DOWNLOAD
Purchase Date: 6/3/22
Cue Sheet Track Name: Inspiring Hip Hop
Composer: Two Mountains
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Creating a sustainable space - Guest Krystal Azelton
Thursday, September 12, 2024 • Duration 50:22
Izzy chats with Krystal Azelton, Senior Director of Program Planning at Secure World Foundation. She is a passionate voice about getting the space message out into the public. Krystal works tirelessly as she is driven to ensure that space is secure, sustainable, and peaceful for future generations and our planet. She travels all around the world to spread the message of how important space is in our daily lives.
Krystal Azelton
Secure World Foundation
https://swfound.org/
Chapters:
01:15 Introducing Krystal Azelton, Senior Director of Program Planning at Secure World Foundation
02:30 Krystal’s journey to space
07:38 Becoming the megaphone for a cause
10:48 The message of value about space and the connection to the environment
14:46 Importance of communication and our audience
15:47 Importance of messaging for the future of space and its space sustainability
16:49 Messaging impacts innovation, budgets, policy, regulations, and the future workforce
20:02 Workforce - appealing to this generation who want to make an impact in the world
22:19 Inspiring our children - space relates to many industries
24:58 Space need everyone from accountants to marketing to scientists
27:03 Marketing is multifaceted
27:43 Space sustainability
33:15 Taking action
35:36 Outside of the bubble
37:59 Creating a healthy space industry
42:23 Final thoughts and a challenge
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
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From startup to stardom - Marketing to space
Thursday, August 29, 2024 • Duration 33:27
I met Connor and James at SmallSat and they told me that I absolutely had to meet Aphrodite Brinsmead, their marketing guru! She has been with Duro for over two years and started from the ground floor on the marketing side of things. Aphrodite is a Product Marketer at Duro, a Product Lifecycle Management platform for hardware engineers. She is responsible for messaging, market intelligence, customer comms and sales enablement.
Duro helps disruptive hardware teams design and build products faster. It is no wonder that space is part of their playground.
CHAPTERS
01:08 Introducing Aphrodite Brimsmead from Duro
02:45 About Duro
04:10 From engineering to marketing
05:14 Customer experience
06:13 Starting up
07:26 Scrappy developing creative results
10:28 How has Duro grown?
11:11 Having a marketing person on staff
12:08 Working with an agency
14:06 Creating assets and finding the right audience
14:43 SmallSat
16:08 AD
17:16 Preparing your team for conferences
19:09 Other marketing challenges - AI, a lack of time, and oodles of smarts
20:26 Marketing tools in the toolbox
23:48 Why space
25:59 Duro case study - AstroForge
28:13 Final thoughts
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
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Game changing space stations - Max Space
Thursday, August 1, 2024 • Duration 54:54
Space is on the verge of major changes within the next four years. Join Izzy as she chats with Kirsten Whittingham, the new President of Max Space about the disruption her company is leading in new space station inflatable modules providing affordable scalable modules for in-space habitation, manufacturing, research labs, space farms, tourism, sports, and entertainment.
https://getmaxspace.com/
CHAPTERS
01:13 Introduction of Kirsten Whittingham, President of Max Space
02:32 Building a cake and contracts
Kirstn’s journey to space via space camp
09:20 Max Space
13:21 Max Space Founders - Aaron Kemmer and Maxim de Jong
20:03 Manufacturing in space - What is the difference between manufacturing in space and manufacturing on Earth
21:15 Biomanufacturing of human organs and retinas
24:53 Cosmic Girls Foundation
30:44 Diversity in culture and background experience to bring different perspectives and different solutions
32:42 Space needs you - space needs all kinds of professions
Outreach of space
33:48 Marketing through thought leadership with conferences by speaking on panels and sponsoring, then building trust further with news releases, websites, and social media.
37:09 Importance of outreach
40:06 Marketing and outreach challenges
44:35 Websites and social media
45:08 Having a professional marketing from the beginning
47:53 Future outlook for space
50:11 Final thoughts of the day
Cosmic Girls Foundation - https://www.cosmicgirls.org/
Space Camp - https://www.rocketcenter.com/SpaceCamp
Embry-Riddle University - https://erau.edu/
Genesis 1 and 2
Bigelow Expandable Activity Module (BEAM) on the International Space Station
Made in Space
Small Sat 2024 - https://smallsat.org
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
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Crafting a Stellar Speaker Proposal
Thursday, July 4, 2024 • Duration 34:53
Getting your brand on stage at an event is a powerful marketing strategy. But how do you get selected to speak? Join Izzy to find out with guest Tina Leighty, Content Manager and Program Chair for SpaceCom.
They will talk about what an organizer looks at when selecting speakers and how to make your presentation proposal rise to the top of the submissions. Tina and Izzy will discuss crucial DOs and DON’Ts for aspiring panelists and keynote speakers, offering insights that can transform your approach to event speaking opportunities.
Commercial Space Week - January 27-31, 2025 in Orlando, FL
SpaceCom | 51st Space Congress - https://www.spacecomexpo.com
Space Mobility Conference - https://spacemobility.org
GSA Spaceport Summit - https://www.globalspaceportalliance.com/gsa-spaceport-summit-2/
Call for speaker presentations - DEADLINE: JULY 10, 2025
https://app.sessionboard.com/submit/spacecom-presents-commercial-space-week-2025/c76b41bf-87fd-4061-aa35-cd894ac6a3d6
Izzy’s TINA Talk - https://youtu.be/VO0g8dt1uSw?si=lBNKFZ7BuzigNWjD
CHAPTERS:
01:12 Introduction
02:16 Meet Tina Leighty from SpaceCom Content Manager and Space Congress Program Chair
03:52 Tracks at SpaceCom and Space Mobility Conference
05:23 Speaking at SpaceCom
07:38 Getting interesting speakers and keynotes
09:12 Selecting panelists and TINATalks
09:54 Benefits of Speaking
11:56 Speaking is about the audience, not about selling your company
13:48 Filling out the speaker presentation proposal
19:21 Things to avoid in your proposal
20:24 The rating system for approval (how your paper can move to the top)
22:37 The criteria
26:46 Advice for would-be presenters
29:54 Toastmasters
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
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Marketing a 360 strategy
Thursday, May 30, 2024 • Duration 45:38
Join Izzy as she chats with Laura Smith, Marketing Manager at Benchmark Space Systems about developing a 360 strategy at a tradeshow and how to get the most exposure and connection at a tradeshow to develop deep relationships with clients.
GUEST:
Laura Smith
Marketing Manager
Benchmark Space Systems
https://www.benchmarkspacesystems.com/
CHAPTERS:
01:20 Introduction to Laura Smith
02:38 Laura received a copy of Izzy’s Space Marketing book
03:51 Community of Marketers
04:41 Marketing equals storytelling
06:37 Spiritual side of space
08:47 Climate Crisis - we need space to see it in order to fix it
10:08 Do space responsibly and do it right
11:33 Laura’s marketing position at Benchmark Space Systems - green technology in propulsion
12:31 Optimizing the mission and providing mission services for a satellite’s full lifecycle
15:13 Creating a business around your audience and their needs
17:35 Trade shows and conferences as a 360 marketing strategy
18:42 Thinking about the long games, building trust, messaging, pre-event activities, news releases, speaking, live demos, and sponsoring
22:56 Creating a fun experience and developing a relationship with attendees
24:11 Training and preparing the staff for speaking and presentation
24:59 Post-event debriefing and developing the ROI for the event
25:42 Giving your team the tools to develop great relationships
28:15 Marketing Challenges - It is OK to say you do not know
29:32 Marketing Challenge for space - Creating visuals of in-orbit products and homogenization of the visuals across the space brands
31:17 Trust is everything
32:06 Marketing in space versus other industries
32:52 Encouraging new conversations
35:24 Space in the next 10-20 years - more problems solvers and more voices
37:58 Final Question
40:17 See Change Sessions bringing diverse thought conversation
#spacemarketing
#spacebusiness
#commercialspace
#marketing
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
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Strategic Space Marketing
Thursday, May 9, 2024 • Duration 41:34
Join Izzy as she chats with Kimme Golash with Strategic Space Marketing! She is embarking on a new journey in her marketing journey and has developed a business to support space businesses and their marketing team.
A company can experience times of overload as they are approaching milestone moments. Kimmee’s company can come in to support the marketing team or act as a marketing partner in order to grow.
#spacemarketing #spacebusiness #commercialspace #marketing
CHAPTERS:
01:14 Introduction
02:17 Meet Kimmee
03:18 Passion for working with small space companies
04:37 Strategic Space Marketing
08:37 Marketing team of one
10:26 Creating marketing for an event
11:32 Social Media engagement
13:49 Social media algorithm
14:13 Marketing challenges
19:16 Market to your investors
21:21 Favorite marketing Strategy or tactic - Events
26:20 Developing a relationship where companies can benefit each other
28:36 The next 10 to 20 years
32:46 The importance of space for Everyone, not just people in the space industry
36:11 Final Thoughts
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
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Marketing rockets down under with Amanda Hudswell at Equatorial Launch Australia
Thursday, May 2, 2024 • Duration 01:05:51
In today's episode, Izzy discusses the importance of a marketing plan with Amanda Hudswell at Equatorial Launch Australia.
A marketing plan provides a blueprint for your communication activities, maximizes your efforts by targeting the most important audiences, and determines the marketing activities that resonate with them. A plan transforms dreams into reality by establishing the steps necessary for an idea to come to fruition and it provides clarity for action for the entire company and its team.
Amanda Hudswell
Head of Marketing Communications and Public Affairs
Equatorial Launch Australia
https://ela.space
CHAPTERS:
01:17 Importance of a marketing plan
03:01 Eclipse
04:27 Meet Amanda Hudswell
07:54 About ELA
13:59 When to bring in a marketing professional
16:24 The Marketing Plan
19:17 Your audience and crafting a message that resonates
22:25 Strategies and tactics of a marketing plan
24:02 Constructing the plan and getting scrappy
22:37 Measuring and testing
30:24 Non-digital results
32:52 Telling the space story
36:47 Your audience is the hero, your company is the guide
39:53 Marketing challenges
41:59 Marketing successes
44:17 Algorithms - shooting at a moving target
46:34 Bad actors, trolls, and grumpy people
53:59 The future of space
58:57 Final Thoughts
MENTIONS:
GSA Spaceport Summit - https://www.globalspaceportalliance.com/gsa-spaceport-summit-2/
Building a BrandStory by Donald Miller
ITAR regulations - The International Traffic in Arms Regulations (ITAR) are a set of US government regulations that control the import and export of defense products, services, and information. The purpose of ITAR is to protect national security and advance American foreign policy interests. ITAR governs the following: Manufacture, Export, Temporary import, Provision of defense services, and Brokerage activities involving items described on the USML.
https://www.pmddtc.state.gov/ddtc_public/ddtc_public?id=ddtc_kb_article_page&sys_id=24d528fddbfc930044f9ff621f961987
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
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How to attract investors
Thursday, April 25, 2024 • Duration 56:20
Join Izzy as she chats with Jeffrey Ugbah at Galaxy Digital about how to attract an investor for a space company.
Back a few months ago, a podcast listener reached out and asked for an episode that focused on what investors are looking for in a company and what are some marketing tips to attract them. Here it is!
Izzy chats with Jeffery Ugbah, Director at Galaxy Digital, a venture capital company. They talk about what investors look for in a space company.
ABOUT JEFFREY UGBAH
Jeffery Ugbah
Director at Galaxy Digital
galaxy.com
CHAPTERS:
01:15 Introduction to Jeffery Ugbah
03:48 Jeffrey's journey to space
08:54 Galaxy Digital
11:15 Why is the space industry interesting to investors?
14:15 How important is marketing and branding of a potential company to an investor?
19:00 What does a lack of branding say to investors?
21:05 Value of telling your story
22:48 The whole package
25:30 How does space differ from tech in expected growth?
28:57 Increase or decrease in first level Series A seed funding for space investments?
30:54 How do you find investors/investees?
35:37 Keeping your business a secret
38:12 Pitfalls that make companies undesirable to investors
42:12 How much percentage should a founder keep during a round?
43:43 Market fit
47:16 Bring in a marketing professional from the beginning of the development
48:42 Future of space
51:27 Final Thoughts
MENTIONS:
Evercore
Galaxy Digital
Bitcoin
Digital Assets
Computing
High performance Computing ASIC Miners
Gaming
Climate Tech
Frontier industries
Space tech
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
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