Explore every episode of the podcast Sold Out Events

Are you considering adding paid events or webinars for your business? Join Zach Hesterberg, for today’s episode of Sold Out Events where he breaks down the four critical skill sets you must master to nail your first event: offer positioning, effective advertising, marketing tech and automation, and powerful one-to-many selling (stage selling). 

Learn why your first event is all about learning before earning, and how to set realistic expectations to ensure long-term growth. Zach shares tips on market research, audience acquisition, optimizing funnels, nurturing leads, and elevating your sales from one-to-one to one-to-many.

If you’re ready to scale your high-ticket services, boost show rates, and build a self-propelling business growth engine, this episode is a must-listen! 

New here? Subscribe for more weekly sales event and coaching business insights!

 

Zach Discusses:

 

Mindset for event success

Learning before earning from events

Offer positioning for cold audiences

Effective advertising and promo cycles

Marketing technology and funnels optimization

Mastering one-to-many stage selling

Analyzing event data for improvement

 

Timestamps:

 

00:00 Mastering High-Ticket Offer Positioning

04:11 Market Research and Advertising Strategy

08:30 Automation Funnel Setup Guide

10:36 Mastering One-to-Many Sales Delivery

15:47 Mastering Events: Learn Before Earning

17:45 Monetize Learning Through Paid Events

 

About Zach Hesterberg:

 

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

In this Faith Forward Friday episode of Sold Out Events, Zach Hesterberg is breaking down the five seasons of business: planting, growing, harvesting, pruning, and silence, and how entrepreneurs, especially coaches and consultants, can navigate fluctuations in revenue and momentum without panic. Drawing wisdom from Ecclesiastes 3, Zach reveals parallels between seasonality in nature and the inevitable cycles of business, encouraging listeners to embrace every stage as a necessary part of growth.

Whether you're just starting out and grinding through the planting season, experiencing rapid growth, reaping the rewards of your hustle, needing to prune back what's not working, or finding space for much-needed rest and reflection, this episode will equip you to identify, maximize, and prepare for your current season. Zach also shares practical advice on financial planning, team restructuring, and the value of Sabbath rest for sustained success.

If you're an entrepreneur committed to building a business that not only prospers but aligns with your faith, this episode is packed with biblical insights, strategic encouragement, and actionable steps for every phase of your journey.

Don’t forget to subscribe and share with a fellow entrepreneur who needs encouragement in their current season!

 

Zach Discusses:

Seasonality in business and nature parallels

Five distinct seasons of business cycles

Embracing challenging seasons—planting and pruning

Importance of rest—season of silence

Stewardship and preparation during harvest

Scripture as foundation for entrepreneurial advice

Encouragement through business hardships and transitions

 

Timestamps:

00:00 Planting and Growth Seasons Explained

05:21 Preparing Beyond the Harvest

08:42 Season of Silence: Rest & Reflection

12:11 Faith, Business, and Growth Insights

13:21 Share Support, Spread Love

 

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Ever heard the theory that every time you triple your business, it’ll break? In this episode of Sold Out Events, host Zach Hesterberg goes deep into the challenges entrepreneurs face when their businesses triple in size or revenue, and why growth often reveals existing bottlenecks. Drawing from real-life experiences with his own business, and proven strategies, Zach shares actionable advice on overcoming operational, marketing, and sales bottlenecks, optimizing your systems, and building a resilient team for sustainable business growth.

Whether you're aiming for your first million or scaling to eight figures, Zach unpacks practical frameworks for recruiting the right team members, revising infrastructure, and creating client acquisition systems that support exponential growth. Plus, learn how the Paid Events model can leverage event-based selling to multiply your revenue without burning out.

If you're a coach, consultant, or entrepreneur ready to multiply your business, this episode is packed with expert insights and real-world examples to guide you.

Multiply your business with clarity, confidence, and the right systems—subscribe for more weekly insights from Sold Out Events!

 

Zach Discusses:

 

How business growth reveals hidden organizational bottlenecks

How scaling requires revising systems, teams, infrastructure

Healthy growth versus chaotic, unsustainable scaling

The importance of marketing, sales, operations departments

Solving problems before they affect business

Upgrading employees and systems for expansion

Leveraged selling and one-to-many event strategy

 

Timestamps:

 

00:00 Building Foundations for Growth

06:14 Scaling Without Overworking: Key Insights

09:41 Optimizing Client Success Strategies

11:00 Business Breakpoints and Solutions

14:37 Focus on Key Business Problems

18:43 Identifying and Addressing Business Bottlenecks

20:41 Scaling Peacefully Through Paid Events

23:57 Business Insights and Future Content

 

About Zach Hesterberg:

 

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Get Your Ticket To Our Upcoming Virtual Event: https://www.paideventsecrets.com

In this Faith Forward Friday episode of Sold Out Events, Zach explores the question: What would Jesus do if He were in charge of growing your business? He shares personal revelations from prayer and scripture, discussing how Jesus’ approach to reaching the masses through high-leverage actions, like delivering powerful sermons, can transform the way you approach business growth. 

Discover how virtual events, webinars, advertising, and digital presence can help you reach more clients efficiently and effectively. Zach also unpacks lessons from Acts chapter 2 and the feeding of the 5,000 to illustrate the unparalleled impact of speaking to groups over one-on-one meetings. Whether you’re a coach, consultant, or entrepreneur, you’ll gain actionable strategies to multiply your impact and revenue while staying rooted in faith-driven values. Join Zach as he challenges you to take one high-leverage action for exponential growth.

Zach Discusses:

Applying biblical principles to business growth

High-leverage actions for entrepreneurs

Jesus’ ministry strategies as business models

Power of speaking to the masses

Paid virtual events for scaling impact

Efficiency versus one-on-one meetings

Integrating faith into marketplace leadership

Timestamps:

00:00 Biblical Principles for Business Growth

05:50 High Leverage Business Growth Strategies

08:27 Faith Forward Fridays Insights

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

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To Connect With Zach:

Book a free event discovery call at: https://www.paidevents.com

Download your free Paid Event Profit Playbook here: https://www.paidevents.com/free-playbook

Subscribe to Zach’s Youtube channel: https://www.youtube.com/@zachhesterberg

Follow Zach on Instagram: https://www.instagram.com/zachhesterberg/

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Get Your Ticket To Our Upcoming Virtual Event: https://www.paideventsecrets.com

Learn the secrets to creating a high-ticket offer for your mindset coaching business in this episode of Sold Out Events with Zach Hesterberg. If you're a mindset, spirituality, or identity coach struggling to sell intangible services, this episode gives you a step by step framework to help you design, package, and position your offer for the premium clients you need to scale your business.

Zach shares actionable strategies on targeting the right avatar, solving expensive problems, and delivering measurable outcomes that justify a $5,000+ price point. You’ll learn how to build a compelling client journey, set up a unique mechanism or framework (like the Million Dollar Mind), and add tangible deliverables including plug-and-play systems, decision-making cards, and on-demand training portals.

This episode guides you through pricing psychology, handling common objections, and leveraging testimonials to de-risk your offer for buyers. Whether you're just getting started or looking to scale your coaching business, this episode is a masterclass in creating a high-ticket offer for intangible services.

Don't miss the tips on selling through one-on-one calls or hosting virtual workshops that convert multiple clients in a single event!

 

Zach Discusses:

 

Crafting irresistible high-ticket coaching offers

Identifying and targeting the right avatar

Solving expensive, tangible problems for clients

Creating a unique framework for delivery

Tangible deliverables and client journey mapping

Pricing strategies and value justification

Pre-handling objections and reducing purchase risk

 

Timestamps:

 

00:00 Crafting Irresistible High-Ticket Offers

04:15 Scaling to Seven Figures

08:58 Team Mindset Transformation Framework

10:08 Client Journey Framework

15:58 Coaching Structure and Tools Overview

17:26 Pricing High-Value Coaching Offers

23:23 Overcoming Time and Skill Barriers

24:33 Risk vs. Growth Investment

28:42 Building a Rock-Solid Offer

 

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Get your ticket to our upcoming virtual event  👉🏼 https://www.paideventsecrets.com

Are you an entrepreneur or business owner facing difficult decisions and feeling stuck by inconvenient timing or financial uncertainty? In this Faith Forward Friday episode of Sold Out Events, paid events expert Zach Hesterberg discusses overcoming hesitation and taking bold action, drawing inspiration from Ecclesiastes 11:4-6.

Discover how biblical wisdom can directly apply to your business, helping you move past analysis paralysis, excuses, and the fear of uncertainty that often keeps entrepreneurs from planting the seeds needed for future growth. Zach unpacks practical strategies for making clear decisions, even when you have to choose between two great opportunities, and highlights why action, rather than waiting for perfect conditions, is the foundation for business success.

Whether you’re a course creator, coach, or consultant weighing between new investments, hiring decisions, or marketing strategies, this episode delivers faith-driven motivation and tactics you can use immediately. With his friendly, relatable style, Zach offers actionable takeaways and scripts a pathway for cultivating obedience, faith, and strategic risk-taking in your entrepreneurial journey.

Don’t forget to join the conversation in the comments: What’s the seed you feel called to plant in your business right now?

 

Zach Hits On:

 

Taking action despite uncertainty

Biblical principles for business decisions

Dangers of waiting for perfect timing

Faith versus fear in entrepreneurship

Importance of planting seeds early

Convenience is not required for obedience

Trusting God with business outcomes

 

Timestamps:

 

00:00 Faith-Based Decision Making

05:28 Trust the Process, Take Action

06:24 Take Action Without Delay

12:45 Prayer for Bold Obedience

16:12 Subscribe, Share, Encourage, Repeat

 

About Zach Hesterberg:

 

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Get Your Ticket To Our Upcoming Virtual Event: https://www.paideventsecrets.com

Ready to craft your first successful high-ticket coaching offer? In this power-packed episode of Sold Out Events, host Zach Hesterberg, founder of Paidevents.com and high-ticket event expert, delivers a detailed mini-masterclass on building, refining, and selling your first $5,000 coaching or consulting program. Designed specifically for coaches, course creators, and consultants, this episode breaks down all the essential components of a premium offer that actually converts.

Zach shares over a decade of hands-on experience growing multiple high-ticket service offers, including the proven framework that helped him scale to six-figure months. You’ll learn how to solve expensive problems, choose the right target audience, and craft a crystal-clear customer journey. Topics include defining a tangible outcome, creating a compelling service delivery model, skill-stacking for coaches, handling objections, and much more.

Whether you’re struggling to launch your first premium offer or trying to troubleshoot why your current program isn’t selling, this episode is full of real-world strategies and step-by-step action items to help you attract and convert the right clients. Be sure to grab your notepad, because you’ll want to capture every insight!

Don’t forget to subscribe for new entrepreneurial insights and business growth strategies every week, and check out paideventsecrets.com to join Zach’s upcoming event!

 

Zach Discusses:

 

Crafting high-ticket offers that sell

Identifying and solving expensive problems

Focusing on wealth, health, and relationships

Defining clear, tangible client outcomes

Choosing a specific, qualified customer avatar

Building a results-driven framework and journey

Overcoming objections and increasing offer value

 

Timestamps:

 

00:00 Scaling a High-Ticket Offer

04:06 Health Motivation and Urgency Factors

09:18 Solving Urgent, Persistent Problems

10:27 Achieving Clear, Measurable Goals

14:37 Confidently Securing a Higher Raise

19:15 Choosing the Right Target Avatar

25:28 Clear Steps for Getting Raises

30:09 Measuring and Maximizing Your Value

34:26 Value Beyond Just Information

38:18 Time-Saving Offer for Beginners

42:02 Clarifying Value to Overcome Objections

44:51 Combining Skills for Specific Impact

46:44 Sales Strategy and Facebook Ads

52:11 Refining Your 5K Offer

 

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Are you an entrepreneur, coach, or consultant feeling overwhelmed by a big vision for your business? In this Faith Forward Friday episode of Sold Out Events, Zach Hesterberg digs deep into the power of purpose-driven leadership inspired by the story of Nehemiah. Discover how Biblical principles can transform your marketplace mission, fuel your entrepreneurial spirit, and help you overcome the impossible.

Zach Hesterberg unpacks three tangible takeaways from Nehemiah’s journey: seeking favor, securing resources, and gathering the right people to bring your God-sized vision to life. Learn practical, faith-based strategies for building authority, praying for provision, and forming a dream team, even if you’re starting out without resources or support. This episode empowers aspiring marketplace movers and shakers with actionable steps, encouragement, and scriptural insights perfectly tailored for event-driven entrepreneurs, non-profit founders, and faith-centered business owners.

If you’re building something bigger than yourself, this episode is your roadmap to success, combining Biblical wisdom with real-world application.

Watch, comment, and join the Sold Out Events community for more faith-driven business strategies!

 

Zach Discusses:

Nehemiah’s story as marketplace inspiration

Importance of seeking divine favor

Praying for and receiving resources

Building with the right people

Power of obedience and bold action

 

Timestamps:

00:00 Nehemiah's Prayer and Favor

05:58 Faith, Resources, and Stewardship

08:59 Pray for Vision, Favor, Resources

12:58 Share Your Mission and Prayers

 

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Get your ticket to our upcoming virtual event 👉🏼  www.paideventsecrets.com

 

Welcome to another episode of Sold Out Events! In this episode host Zach Hesterberg, a paid events expert and founder of paid events dot com, discusses a powerful leadership dilemma every entrepreneur faces: choosing between two different values you hold dear. This episode is packed with real-life business advice for coaches, consultants, and event organizers looking to master virtual event strategy and effective team leadership.

Zach shares a behind-the-scenes look at how he navigated a pivotal decision within his own business while planning a virtual event. He candidly discusses the tough choice between sticking to deadlines or delaying them for the sake of quality, and offers practical tips for balancing values, communicating with your team, and building trust, no matter your niche. You’ll also learn why practicing what you preach is crucial in the coaching industry, how to prepare and promote profitable virtual events, and the ripple effects of strategic decisions on your brand’s reputation and client relationships.

Whether you’re a growth-focused coach, a consultant, or an event leader, this episode is designed to help you make confident, value-driven decisions that drive your business forward.

 

Zach Hits On:

Balancing conflicting personal and business values

Leadership integrity and trust with teams

Upholding high standards of excellence

Communicating tough decisions to your team

Strategic event planning and execution

The impact of deadlines on team morale

Client perception and business reputation

 

Timestamps:

00:00 Balancing Values in Business Decisions

05:06 The Cost of Imperfection

07:32 Explaining Deadline Decision Process

09:48 Prioritizing Trust and Excellence

15:46 Fuel Growth, Share Impact

17:19 Share Your Business for Feedback

 

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Ready to multiply your business using biblical wisdom? In this Faith Forward Friday episode of "Sold Out Events," Zach Hesterberg dives into the timeless principles found in Proverbs to help entrepreneurs, coaches, and consultants unlock the ultimate ROI for their business: wisdom. Whether you're interested in scaling your event-based business, launching virtual events, or simply growing as a marketplace leader, this episode uncovers why investing in wisdom delivers better returns than silver or gold.

Zach Hesterberg unpacks Proverbs 3:13-14, sharing how King Solomon, known as the wisest and richest man to ever live, built his fortune not just through authority, but by offering wisdom as a consultant. Discover practical takeaways for acquiring actionable wisdom, through scripture, mentorship, masterminds, and coaching, and why personal growth is crucial for event entrepreneurs. Learn how prioritizing wisdom over quick wins or shortcuts paves the way for true business multiplication.

 

Zach Hits On:

Acquiring wisdom for business growth

Biblical principles and Proverbs context

King Solomon’s wisdom and consulting

Value of investing in mentorship

Practical application of acquiring skills

Paying attention by financially investing

Integrating faith into entrepreneurial leadership

 

Timestamps:

00:00 Proverbs Context and King Solomon

04:12 Queen of Sheba's Journey

06:19 Wisdom Over Wealth

09:50 Accelerating Growth Through Learning

13:55 What Do You Truly Need?

16:56 Prayer for Business Growth

20:27 Spread Love and Share Impact

 

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Unlock business growth with the right mindset in this episode of the Sold Out Events podcast! Join paid events expert Zach Hesterberg as he dives deep into the three phases of learning new skills that every entrepreneur must embrace. Perfect for coaches, consultants, and entrepreneurs looking to grow their business, this episode uncovers the mindset shifts and practical steps you need to avoid being your own bottleneck.

Zach uses a relatable scenario, helping a child learn baseball, to reveal the importance of setting healthy expectations when tackling new business skills. Discover the three essential phases of skill acquisition: Clumsy, Competent, and Confident. Learn why embracing initial failures is crucial for long-term success, how to know when to delegate, and why true mastery protects your business. He also shares actionable advice on whether to learn skills solo or invest in a mentor, plus tips on accelerating your growth with expert coaching.

If you’re ready to thrive in the events space and scale your business through smart skill-building and mindset strategies, don’t miss this episode!

 

Zach Hits On:

 

Embracing the learning curve in business

Expecting to be bad at new skills

The clumsy, competent, confident skill journey

Mindset and realistic expectations for entrepreneurs

The danger of delegating too quickly

Importance of mentorship and coaching

Perseverance and not quitting too early

 

Timestamps:

 

00:00 Overcoming Skill-Building Pitfalls

05:37 Embrace Failure When Learning Skills

06:51 Embrace Clumsy to Master Skills

09:58 Embrace Clumsy Before Competence

14:35 Skills Over Money in Business

19:44 Learn Alone or With Help?

21:45 Steps to Becoming an Expert

24:22 Sales Funnel and Event Mastery

 

About Zach Hesterberg:

 

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Are you a Christian entrepreneur looking for deeper purpose and clarity in your business journey? In this episode of Sold Out Events, host Zach Hesterberg dives into the thought-provoking topic: "Are we turning to ChatGPT before God? As a paid events expert who coaches and equips entrepreneurs, Zach gets personal and candid about the challenges of relying on AI tools like ChatGPT and Google for quick solutions, sometimes at the expense of turning to prayer and scripture first.

Discover why true creativity, discernment, and wisdom in business don’t start with technology, but with God. Zach explores the difference between seeking information versus embracing revelation, and the importance of aligning your strategies and goals with God’s will for multiplication and supernatural results.

You’ll hear practical encouragement on cultivating a heart posture that prioritizes prayer, plus scriptural insights from Proverbs Chapter 2. Whether you’re building your coaching or consulting business, planning your next big event, or feeling the pressure to always optimize, this Faith Forward Friday episode will inspire you to root your work in faith and seek God’s wisdom above all.

 

In this episode, Zach discusses:

 

Turning to prayer before using ChatGPT

Value of wisdom over mere information

Creativity sourced from God, not just AI

Efficiency vs. true revelation and discernment

Dangers of relying on quick solutions

Distinction between optimization and multiplication

 

Timestamps:

 

00:00 Listening to God vs. Outsourcing

05:16 Prayer Over AI for Guidance

08:47 Prayer for Divine Guidance

10:06 Faith and Business Unpacked

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Want to create irresistible offers? In this episode of Sold Out Events, host Zach Hesterberg explains the Five Essential Buyer Beliefs every coach, consultant, and entrepreneur must establish to skyrocket event sales, boost conversions, and confidently grow a thriving coaching business. With extensive experience building multiple seven-figure businesses and working alongside top six, seven, and eight-figure coaching brands, Zach Hesterberg shares powerful insights to help you master marketing psychology for group events and one-to-many selling.

Discover why your marketing promotions and webinar ads may be underperforming, and learn how to strategically instill the beliefs needed for prospects to take action NOW. Key topics include identifying customer pain points, positioning your method as the best solution, leveraging strategic testimonials, and differentiating your personal brand through core values. Zach Hesterberg also reveals expert tips on creating urgency, building trust in a skeptical market, and using emotional motivators to convert attendees into high-ticket clients.

If you’re ready to take your business to the next level, this episode is packed with actionable frameworks and real-world stories you can implement today.

 

In this episode, you’ll learn:

 

The five essential buyer beliefs for coaches

How to instill belief in buyers through marketing

The value of differentiating with personal values and branding

How to leverage external and internal motivators

How you can create exponential growth through one-to-many selling

 

Timestamps:

 

00:00 Instilling Doubt to Drive Action

03:19 Webinars: The Superior Solution

06:36 Overcoming Objections with Testimonials

09:48 Busy Professional's Fitness Challenges

15:52 Leveraging Widely Accepted Beliefs

18:33 Early Adopter Advantage in Marketing

21:58 Time for Change in Business

26:29 Mastering Sales Through Events

 

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

In today’s Faith Forward Friday episode of Sold Out Events, host and paid events expert Zach Hesterberg dives into the biblical principle of pruning and reveals how it can be a game-changer for entrepreneurs, coaches, and consultants. Learn why letting go of unproductive systems, offers, marketing strategies, expenses, and even team members is essential for business growth, success, and stepping into your next God-given season. Drawing from scriptures like Matthew 3:10 and John 15:1-2, Zach explains that pruning isn't punishment, it's preparation for greater multiplication and breakthrough in your life and business.

In this episode, you’ll learn:

The spiritual and practical foundations of pruning in entrepreneurship

Real-world examples of what to prune in your coaching, consulting, or event-based business

The mindset shift needed to make tough but fruitful decisions, including letting go of team members or outdated strategies

Proven steps to analyze your systems, offers, marketing tactics, expenses, and relationships for optimal growth

How to maintain a continual heart posture for ongoing improvement and stewardship

 

Whether you’re leading a six-figure launch or just getting started with live events, this episode is packed with actionable insights to help you honor your calling, maximize your results, and serve your community with excellence.

 

Timestamps:

00:00 Power of Pruning

05:29 Letting Go and Trusting God

09:31 Letting Go of Old Systems

13:24 Embrace Change, Prune for Growth

16:21 Continual Pruning for Growth

17:58 Praying for Courage and Vision

 

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Unlock the mindset shift that will transform your coaching business in this episode of Sold Out Events! Host Zach Hesterberg, paid events expert, dives deep into what truly separates average coaches from thriving coaching business owners. If you’re a coach or consultant serious about increasing revenue, scaling operations, and making a bigger impact in 2026 and beyond, this episode is a must.

Discover the critical difference between being a coach and being an entrepreneur in the coaching industry. Zach Hesterberg shares practical examples and strategies to help you step out of the one-on-one coach mentality and into business owner mode, covering topics like building impactful systems, leveraging group coaching programs, making smart investments, and setting ambitious financial goals. You'll learn why shifting your focus from client results alone to expanding your vision, infrastructure, and scalability is key to building a sustainable, profitable coaching business.

This episode also dives into faith-based entrepreneurship, the Be-Do-Have principle, and how to multiply your impact for both clients and your wider community. Whether you’re running events, scaling online programs, or planning to build a coaching empire, Sold Out Events is your go-to resource for actionable, inspirational advice!

 

Zach Hits On:

 

Coach vs. Entrepreneur mindset

Building scalable coaching businesses

Importance of systems and infrastructure

Investing in skill acquisition

Setting strategic, actionable goals

Leveraging time for higher impact

Power of self-identification and vision

 

Timestamps:

 

00:00 Coach vs. Business Owner Mindset

03:06 Coach vs. Coaching Business Mindset

07:02 Maximizing Time Through Group Coaching

11:25 Building Business Beyond Core Skills

13:12 Building a Business, Not Coaching

17:23 Scalable Sales Strategies Explained

21:55 Coaching Identity and Income Insights

24:03 Think Like an Entrepreneur

25:52 Can Your Business Run Alone?

 

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

 

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Are you an entrepreneur, coach, or consultant looking to align your business goals with a higher purpose? In this inspiring episode of "Sold Out Events," host and paid events expert Zach Hesterberg shares how letting God set the vision for your business can transform your results and bring spiritual fulfillment. Dive deep as Zach reveals his journey of surrendering his entrepreneurial plans to God, the powerful breakthroughs that followed, and actionable steps you can take to invite divine guidance into your business strategy.

In this episode, Zach discusses scriptural foundations from Proverbs on planning versus divine direction, the importance of stewardship, and why trusting in God's wisdom leads to pathways that may not always look easy, but are always purposeful. Hear real-life stories, including how Zach’s business pivoted, the faith-filled risks he took, and the supernatural confirmations that validated his path.

Whether you're striving to multiply your impact, seeking clarity for your next business move, or wanting to infuse your events with faith and purpose, this episode provides wisdom, encouragement, and practical advice for moving forward.

 

Zach Hits On:

 

Letting God set business goals

Shifting from self-driven to God-driven vision

Prayer as guidance for entrepreneurship

Obedience to God's specific instructions

Balancing faith and action in business

Biblical principles applied to business leadership

Trusting God during challenges and uncertainty

 

Timestamps:

 

00:00 Let God Shape Your Goals

04:51 Let God Lead Your Business

06:15 Setting a Faith-Driven Goal

12:49 Paid Virtual Events Breakthrough

14:30 Clarity in Purpose and Goals

18:31 All-In Strategy for Success

20:55 Let God Guide You

23:45 Fueled by Faith in 2026

 

About Zach Hesterberg:

 

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Are you ready to take your coaching or consulting business to the next level in 2026? In this episode of Sold Out Events, host Zach Hesterberg breaks down the proven growth strategies every coach and consultant needs to hit ambitious revenue goals. Discover how to break through growth plateaus, smash that glass ceiling, and create exponential momentum in your business by leveraging the power of one-to-many selling systems.

Zach Hesterberg, a renowned paid events expert and founder of PaidEvents.com, shares his step-by-step framework for maximizing your revenue through more consistent and higher-quantity offers. You’ll learn innovative tactics like paid virtual events, webinars, and event sponsorships, including real-life examples and data-driven advice for increasing show rates and sales conversions. He also discusses simplifying your offer suite, planning consistent events, and making strategic investments that multiply growth.

Practical advice covers evergreen funnels, effective organic marketing, and the mindset shifts necessary to commit fully to your goals. Whether you’re celebrating a record year, experiencing incremental growth, or feeling stuck at a plateau, Zach’s warm, no-nonsense approach delivers the motivational (yet actionable) boost you need to win in 2026!

 

Zach Hits On:

Breaking revenue plateaus and mindset shifts

Importance of making more consistent offers

One-to-many selling systems for growth

Simplifying and focusing offer suites

Consistent revenue generation between big events

Taking bigger, calculated business risks

Commitment, standards, and accountability for success

 

Timestamps:

00:00 Grow Revenue Through More Offers

03:04 Maximizing Offers for Sales Success

09:14 Sponsorship Benefits for Business Growth

14:21 Consistency in Selling Offers

19:15 Organic Marketing and Outreach Strategies

23:59 Focus on One High-Ticket Offer

29:42 Growth Through Calculated Risks

31:36 Coaches Must Master Business Fundamentals

33:56 Goals vs. Standards: The Difference

 

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

In this week’s Faith Forward Friday, Zach Hesterberg dives deep into the power of your environment, your network, and the standards you set as an entrepreneur. Discover how the wisdom of Proverbs 13:20, “Walk with the wise and become wise, for a companion of fools suffers harm,” can strategically transform your business and personal growth.

In this episode, Zach Hesterberg shares compelling first-hand stories of his journey, moving from small-town coffee meetings to high-power masterminds filled with seven- and eight-figure earners. Learn actionable strategies to elevate your standards, break free from limiting environments, and transition from playing the game of addition to a mindset of multiplication. This episode is perfect for entrepreneurs seeking faith-driven, tactical advice on scaling their revenue, leveraging paid virtual events, and applying biblical principles to business success.

Tune in to gain biblically-based insights and discover how choosing your circle can determine whether your next year is one of substantial growth, or stagnant maintenance.

 

Zach Hits On:

The power of your business environment

The importance of a high-value network

How standards dictate business growth

The principles of multiplication vs. addition

Continual growth as a calling

 

Timestamps:

 

00:00 Walk with the Wise

05:33 Achieving Seven-Figure Event Paydays

10:06 Mindset for Growth and Potential

14:09 Multiplication Over Addition in Growth

14:58 Business Growth Through New Strategies

 

About Zach Hesterberg:

 

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

In this episode of Sold Out Events, expert event strategist Zach Hesterberg breaks down the two essential types of events for coaches and consultants: fulfillment events and conversion events. Whether you're looking to cultivate a thriving community, boost client loyalty, or scale your client acquisition, you'll discover actionable insights on which event format fits your business goals.

Zach explores the pros and cons of masterminds, meetups, conferences, bootcamps, virtual events, and workshops, highlighting when and how to implement them for maximum impact. You'll learn the differences between in-person and online events, the leadership mindset required, and key considerations like cost, profit margins, attendee experience, and audience readiness. Plus, Zach shares insider tips on event marketing, ticket pricing, and common pitfalls to avoid so you can confidently create sold-out events, whether you're just starting out or ready to scale.

Tune in for real-world strategies, professional guidance, and the steps you need to take your coaching business to the next level using powerful event models!

 

Zach Hits On:

The 2 main event types: fulfillment, conversion

Pros and cons of fulfillment events

Costs and challenges of live events

Community building and client loyalty benefits

When to host fulfillment versus conversion events

Virtual versus in-person event considerations

Strategies for successful paid conversion events

 

Timestamps:

00:00 Building Community Through Conferences

05:30 Challenges of Fulfillment Events

07:49 Virtual Events: Scaling Attendance Limitlessly

09:37 Hosting Events: Not for Beginners

12:40 Scaling Engagement Through Events

18:32 Launching High-Ticket Offers Strategically

20:47 Authentic Expertise Over Perfection

24:40 Paid Event Strategies for Coaches

27:49 Promoting Paid Events Simplified

 

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

 

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

In this “Faith Forward Friday” episode of Sold Out Events, host Zach Hesterberg, a renowned paid events expert for coaches and consultants, digs deep into how scripture and entrepreneurial principles intersect for greater business growth. Focusing on the biblical Parable of the Talents (Matthew 25:14-30), Zach explores why entrepreneurs are called not just to maintain their businesses, but to multiply them with courage, integrity, and faith.

Throughout this insightful discussion, you'll learn how stewardship in the marketplace goes beyond simple maintenance and involves intentional multiplication of the talents, resources, and opportunities God gives each entrepreneur. Zach Hesterberg breaks down practical action steps to adopt a faith-driven entrepreneurial mindset, replace fear with faith, and take bold actions that lead to exponential impact. He emphasizes the importance of seeing your business as God’s business and shares strategies to unlock growth, inspire your team, and glorify God through your work.

If you’re a coach, consultant, or faith-driven business owner seeking godly wisdom and practical growth strategies for your events or business, this episode is a must-listen!

Zach Hits On:

Multiplication vs. maintenance in business

Biblical stewardship and responsibility

Parable of the talents explained

Practical steps for business growth

Timestamps:

00:00 Parable of the Talents Summary

03:14 Parable: Fear, Savings, and Action

07:31 Stewardship and God's Multiplication

11:50 Faith and Action Are Connected

13:00 Take the Faith-Fueled Step

17:13 Prayer

19:13 Faith & Business Multiplication

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

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To Connect With Zach:

Book a free event discovery call at: https://www.paidevents.com

Download your free Paid Event Profit Playbook here: https://www.paidevents.com/free-playbook

Subscribe to Zach’s Youtube channel: https://www.youtube.com/@zachhesterberg

Follow Zach on Instagram: https://www.instagram.com/zachhesterberg/

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Want to learn the secrets to selling high-ticket offers during the current trust recession? If so, you’re going to want to tune into the premiere episode of Sold Out Events with paid events expert Zach Hesterberg. If you’re a coach, consultant, or entrepreneur trying to scale your business with high-ticket services, but are struggling with a skeptical market, this episode is packed with insights just for you.

Zach breaks down why trust is at an all-time low and how consumer skepticism makes scaling high-ticket offers more challenging than ever. Learn why traditional sales funnels, like call booking and webinars, are becoming less effective, and how paid virtual events and paid challenges can dramatically increase your show rate, audience engagement, and conversion rates. You’ll learn the exact structure and benefits of hosting virtual multi-day paid events, proven to build genuine relationships and transform strangers into loyal clients.

Plus, hear how industry leaders like Amy Porterfield, Jenna Kutcher, Russell Brunson, and Dan Henry leverage this strategy, and why now is the best time for you to get ahead of the curve. Zach shares expert tips on building predictable client acquisition systems that work, even in today’s trust recession.

 

Zach Hits On:

The current trust recession and market skepticism

Importance of financial commitment in sales

Accountability through mentorship and coaching

The inefficiency of traditional call booking funnels

Flaws in webinars for building trust

The rise of paid virtual events/challenges

Advantages of multi-day, bite-sized event formats

 

Timestamps:

00:00 Building Trust for High-Ticket Sales

03:47 Understanding Service Sales Processes

07:46 "Webinars: Fluffy Sales Pitches"

11:23 "Paid Events Improve Engagement"

13:45 "In-Person Event Cost Challenges"

16:59 "Efficient Audience Engagement Strategies"

23:04 First-Mover Advantage in Business

23:46 "Bandwagon Marketing Inefficiency"

29:34 "Benefits of Engaged Paying Customers"

30:30 "Exponential Growth Through Selling"

 

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Are you a coach, consultant, or entrepreneur planning free events? In this episode of “Sold Out Events,” paid events expert, Zach Hesterberg, drawing from a real $312,000 split test,  breaks down the costly pitfalls of attracting the wrong audience with free tickets, even when you think you’re filtering for high-quality leads.

Discover why charging even a small fee ($7!) can dramatically increase your show-up rates, audience quality, and back-end sales, compared to offering free entry, even if you financially qualify the registrants. Zach reveals proven tactics, must-know event psychology, and practical strategies so you stop leaving money on the table and start packing your events with true buyers who value your expertise.

Tune in for actionable takeaways, from setting the right expectations in your offers to choosing the perfect ticket price. Whether you’re planning a challenge, bootcamp, or virtual event, this episode will help you maximize revenue, boost conversions, and ensure your next event is truly sold out.

 

Zach Hits On:

How paid events outperform free events financially.

How audience quality improves with paid admission.

How perceived value increases when paying to attend.

Why events attract wrong attendees or mindsets.

Why show-up rates are higher with paid tickets.

How clear expectations impact participant commitment and conversions.

How testing and iterating event strategies boosts results.

 

Timestamps:

00:00 Testing Strategies to Boost Revenue

04:04 "$53 vs. $130 Acquisition Costs"

08:25 "Setting Clear Intentions Matters"

12:47 Scale with Paid Virtual Events

 

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Introducing the Sold Out Events podcast with Zach Hesterberg. Where we show you exactly how to make every event packed and profitable! Book a free event discovery call at paidevents.com Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook Youtube: @zachhesterberg Instagram: instagram.com/zachhesterberg/