In this episode of 'Sold for a Song', legendary songwriter Eddie Schwartz shares his journey in the music industry, detailing the struggles and triumphs of being a songwriter. He discusses the creation of his iconic song 'Hit Me With Your Best Shot' and the challenges he faced in getting it recognized. The conversation then shifts to the Fair Trade Music initiative, aimed at ensuring fair compensation for music creators and promoting ethical practices in the music industry. Schwartz emphasizes the importance of education and accountability for modern songwriters, advocating for a shift in how artists manage their careers and rights.

Takeaways

The journey of a songwriter is often filled with challenges and rejections. 'Hit Me With Your Best Shot' faced initial criticism but became a hit. Fair Trade Music aims to create a more ethical music industry. Songwriters must educate themselves about the business side of music. Being fearless in creativity and business is essential for success. The music industry is currently dominated by corporate interests. Songwriters need to monitor their rights and compensation closely. Fair Trade Music provides a framework for fair compensation. Modern songwriters must write undeniable songs to succeed. Collaboration and support among music creators are vital for change.

Titles

The Struggles of a Songwriter Creating 'Hit Me With Your Best Shot'

Sound bites

"You can't stop an idea whose time has come" "The industry is mostly run by the industry" "Fair Trade Music is a tool that we can use"

Chapters

00:00 The Journey of a Songwriter 20:15 Fair Trade Music Initiative 29:23 The Modern Songwriter's Mindset

Keywords

songwriting, music industry, Fair Trade Music, artist rights, music creators, songwriter journey, music value chain, creative empowerment, music royalties, songwriter education

👉 Be fearless in your creativity, and fearless in your business.

You can contact Eddie Schwartz at:

https://www.eddieschwartzmusic.com/

https://www.fairtrademusicinternational.org/

Sold 4 a Song™ Podcast hosted by Terrance Sawchuk, Billboard #1 multi-platinum songwriter, producer, artist, mixer, & entrepreneur.

Sold 4 a Song™ is a living exploration of creative worth, ownership, and the true value of music — inside the systems that monetize it.

If this episode resonates, you can follow the work at sold4asong.com.

In this episode of $old 4 a $ong, host Terrance Sawchuk goes behind the scenes of the touring world with Neville Drew Shende — veteran entertainer coach driver, Director of Tour Relations at Pioneer Coach, and founder of CDL Platinum.

Neville shares stories from two decades on the road with iconic artists like Prince, Alicia Keys, Aerosmith, Papa Roach, and Disturbed, offering a rare look at life on tour and the lessons that shaped his career. From the discipline and artistry of Prince to the importance of self-worth, hard work, and healthy balance, Neville brings a fresh perspective on what it takes to succeed in entertainment.

Takeaways

Prince was always moving forward, despite industry pressures. The importance of self-worth in the music industry. Building relationships is key to success in entertainment. Understanding the nuances of your craft is essential. Creativity should not be stifled by external expectations. The value of hard work and dedication in achieving success. Positive energy can uplift those around you. Investing in yourself is crucial for long-term success. The importance of maintaining a healthy work-life balance. Learning from experiences shapes your professional journey.

Summary

In this episode, Neville Drew Shende shares his incredible journey as an entertainer bus driver, detailing his experiences with iconic artists like Prince. He discusses the importance of self-worth, creativity, and the relentless pursuit of excellence in the music industry. Neville emphasizes the value of building relationships and understanding the nuances of one's craft, while also introducing his CDL Platinum course aimed at empowering drivers in the entertainment industry.

Titles

Behind the Scenes with a Rock Star Bus Driver Lessons from the Road: Insights from Neville Drew Shendi

Sound bites

"Let the baker make the bread." "I fell in love with the guitar." "I was the smoothest cat."

Chapters

00:00 The Journey of an Entertainer Bus Driver 20:55 Lessons from Prince: The Art of Perfection 45:32 Navigating the Music Industry: Artist Control and Value 49:01 Empowering Drivers: The CDL Platinum Course

Keywords

entertainer bus driver, Prince, music industry, artist control, CDL Platinum, Neville Drew Shende, songwriting, self-worth, creative empowerment, tour management

You can reach Neville Drew Shende at www.cdlplatinum.com

👉 Subscribe, review, and share this episode with someone who needs to hear it. 👉 Join the movement at TerranceSawchuk.com.

Current Role:

• Director of Tour Relations at Pioneer Coach, one of the leading companies handling coach services for high-profile performing artists.

Industry Experience:

• Carries approximately 22 years of extensive experience in the entertainment touring industry, including logistics, fleet management, and driver relations

Career Highlights:

• Held multiple roles at Pioneer Coach:

  • Director of Tour Relations (Apr 2023–Present)

  • Fleet Operations/Safety Manager & Tour & Driver Relations (Feb 2002–Apr 2023)

  • Entertainer Coach Driver (Feb 2002–Oct 2009)

  • Clients: Prince, Alicia Keys, Papa Roach, Disturbed, Aerosmith... 

• Managed a fleet of over 37 entertainer sleeper buses, coordinating 36 full-time and 48 part-time drivers—a complex logistical operation demanding precision and reliability.

Entrepreneurial & Creative Ventures:

• Owner of Nelvis Enterprises LLC (since March 2004):

  • Published a book titled “The Entertainer Coach Driver: An Inside Look”, offering behind-the-scenes insight into the concert touring world.

  • Founder of www.cdlplatinum.com 

• Sold 4 a Song™ Podcast hosted by Terrance Sawchuk, Billboard #1 multi-platinum songwriter, producer, artist, mixer, & entrepreneur.

  Sold 4 a Song™ is a living exploration of creative worth, ownership, and the true value of music — inside the systems that monetize it.

  If this episode resonates, you can follow the work at sold4asong.com.

In this episode of Sold 4 A Song, host Terrance Sawchuk engages with Patrick Clifford, a veteran A&R executive, to explore the evolution of the music industry, the importance of empowering artists, and the challenges faced by creators today. Patrick shares his journey from the romanticism of the old school music business to the modern landscape shaped by technology and streaming. The conversation highlights memorable experiences with iconic artists, the significance of ownership, and the necessity for artists to be business-savvy in a rapidly changing environment.

Takeaways

The music industry has historically undervalued songwriters and artists. Empowering artists is essential for their success and recognition. Old school music business had a romanticism that is often missed today. Music played a crucial role in societal changes during the 60s and 70s. Becoming an A&R man was a dream fueled by passion for music. Early experiences in the industry shaped Patrick's career path. The 70s music scene was chaotic yet vibrant, akin to the Wild West. Discovering and nurturing new talent is a rewarding aspect of A&R. The Neville Brothers' comeback album was a significant project for Patrick. Artists today must navigate a complex landscape of technology and business.

Sound bites

"I met John Lennon with Harry Nilsson." "I wanted to be an A&R man." "Artists today must be business savvy."

Chapters

00:00 The Encounter with John Lennon 00:18 Patrick Clifford's Journey in A&R 01:45 The Romanticism of Old School Music Business 03:42 The Impact of Music on Society 06:27 The Path to Becoming an A&R Man 09:45 Early Experiences in the Music Industry 12:12 The Wild West of the 70s Music Scene 16:12 Discovering New Talent: The Romantics 18:26 Working with Iconic Artists 21:55 The Neville Brothers and Daniel Lanois 25:08 The Evolution of the Artist's Role 27:15 Navigating the Modern Music Landscape 31:05 The Business Savvy Artist 33:31 Ownership and Control in the Music Industry 36:00 The Role of AI in Music Production 36:19 Memorable Moments at the Dakota 40:45 The Currency of Heart and Soul in Music 46:16 The Importance of Serving Others in Music

music industry, songwriters, artists, A&R, empowerment, music history, modern music, artist management, ownership, AI in music

You can reach Patrick Clifford on Instagram @pchollywood.

👉 Subscribe, review, and share this episode with someone who needs to hear it. 👉 Join the movement at TerranceSawchuk.com.

Name: Patrick Clifford Nickname: “The Pope of Five Points” – a playful title reflecting his gregarious presence and beloved status in East Nashville’s Five Points neighborhood, where locals often greet him with friendly honks and cheers 

Early Career

• Began with Nemperor Artists, working closely with James Taylor and Cat Stevens, and notably discovered and recorded The Romantics Served in A&R departments at major labels: Epic, A&M, Chrysalis, and Capitol, working with Miami Sound Machine, Blues Traveler, and The Neville Brothers

• As a senior executive at BMG, he collaborated with iconic figures like Etta James and Ziggy Marley

Ten Ten Music Group

• Joined Ten Ten Music Group in Nashville in 2005, serving as VP of A&R until 2013 

Disney Music Publishing

• In June 2013, Patrick was named Vice President of Music Publishing and A&R for Disney Music Publishing in Nashville.

• In this role, he handled creative leadership, expanded the writer roster, and managed the exploitation of Disney’s extensive song catalog.

Recent Work & Local Legacy

• After his stint at Disney, Patrick launched his own consulting company, began managing artists, and became an independent A&R representative for Concord Music Group.

• A beloved figure in East Nashville, he has affection for the neighborhood, frequently seen at spots like The Basement East, The 5 Spot, and others—earning him his “Pope of Five Points” reputation.

Sold 4 a Song™ Podcast hosted by Terrance Sawchuk, Billboard #1 multi-platinum songwriter, producer, artist, mixer, & entrepreneur.

Sold 4 a Song™ is a living exploration of creative worth, ownership, and the true value of music — inside the systems that monetize it.

If this episode resonates, you can follow the work at sold4asong.com.

Legendary songwriter Roger Cook joins host Terrance Sawchuk on Sold for a Song to share untold stories behind hit records, the realities of Nashville’s music machine, and the future of music ownership. From Bono bar stories to Alanis Morissette’s Jagged Little Pill sessions, this episode is packed with songwriting wisdom, industry laughs, and lessons every creative needs to hear.

Episode Summary In this powerful episode of Sold for a Song, Terrance Sawchuk sits down with Hall of Fame songwriter Roger Cook (You Got Your Troubles, I Just Want to Dance with You) for an unfiltered conversation about:

• The highs and lows of songwriting success

• Crazy stories with Bono, The Beatles, and Roy Orbison

• Alanis Morissette’s intellectual intercourse lyric inspiration

• The Nashville writing grind vs. creative freedom abroad

• Music industry greed, market share royalties, and blockchain’s future

• Why the simplest songs often hit the hardest

This episode isn’t just music history—it’s a roadmap for songwriters, artists, and anyone navigating creative ownership in today’s industry.

Key Takeaways

• “Write one for the radio, one for yourself.” Roger’s simple but powerful philosophy on staying authentic.

• Market share vs. fairness: Why songwriters often lose money despite millions of streams—and how Web3 could fix it.

• Creative freedom matters: Why some of the best songs come from outside the pressure cooker of Nashville.

• The hit songs that changed everything: From You Got Your Troubles to I Just Want to Dance with You.

• Lessons from legends: Stories involving Bono, The Beatles, John Prine, and Alanis Morissette.

Quotes from the Episode

• “The easiest thing you’ll ever do in this business is sign a record deal. The hardest thing? Keeping it.” – Roger Cook

• “At some point, you might as well fail being you.” – Terrance Sawchuk

• “Write for love first. Let the hits take care of themselves.” – Roger Cook

Resources & Links

• Join the Sold for a Song community: TerranceSawchuk.com

• Follow Terrance on Instagram: @terrancesawchuk

• Listen on Spotify, Apple Podcasts, and everywhere you get your podcasts

Timestamps

• 00:00 – Introduction

• 01:03 – Nashville beginnings & signing record deals

• 05:07 – Stories about Bono, The Beatles, Roy Orbison

• 08:45 – Songwriting with Alanis Morissette

• 12:30 – Nashville co-writing culture & royalty frustrations

• 16:20 – Writing hits vs. personal songs

• 19:30 – Chances Are and the power of simplicity

• 24:30 – You Got Your Troubles: Roger plays his biggest hit

• 28:00 – Nashville then vs. now: 1970s to the streaming era

• 34:18 – Market share, streaming, and blockchain’s promise

• 36:50 – Publishing splits, admin deals & music business lessons

• 40:00 – Closing thoughts & future conversations

• Join the movement: TerranceSawchuk.com

• Subscribe, rate, and review $old 4 a $ong to help more creators reclaim their worth.

• Want to go deeper? Watch for the $old 4 a $ong Academy + 1:1 mentoring inside the private portal.

• Host: Terrance Sawchuk

• Guest: Roger Cook

• Production: $old 4 a $ong / Terrance Sawchuk

• Music/Editing: Terrance Sawchuk

• Location: Nashville, TN

songwriting, music business, publishing splits, masters vs publishing, Nashville, George Martin, The Beatles, Roger Cook, Terrance Sawchuk, ASCAP, royalties, country songwriting, catalog sales, investor catalogs, 1000 true fans, ukulele, John Prine

Sold 4 a Song™ Podcast hosted by Terrance Sawchuk, Billboard #1 multi-platinum songwriter, producer, artist, mixer, & entrepreneur.

Sold 4 a Song™ is a living exploration of creative worth, ownership, and the true value of music — inside the systems that monetize it.

If this episode resonates, you can follow the work at sold4asong.com.

Legendary songwriter Roger Cook—the only British citizen inducted into the Nashville Songwriters Hall of Fame—joins Terrance Sawchuk to unpack six decades of craft, business, and integrity. From “Long Cool Woman (In a Black Dress)” and “I’d Like to Teach the World to Sing” to “Talking in Your Sleep,” Roger shares how to write songs that outlast trends, the reality of publishing splits, why masters vs. publishing changed the game, and how artists can build direct, sustainable careers with 100 true fans.

You’ll hear frank stories about George Martin, The Beatles, UK/US publishing practices, live performance royalty gaps, demo culture, co-writing integrity, and why Roger still writes two to three days a week at 85—with a Guild ukulele John Prine gifted him.

• Craft: How to write for the listener (and widen your cutability from 3 artists to 33)

• Business: Why historic publishing deals siphoned value—and how to negotiate smarter today

• Royalties: The uncomfortable truth about US live performance payouts vs. other countries

• Strategy: Masters vs. publishing, why investors buy catalogs, and what “uncorrelated assets” mean

• Career Design: Portals, community, and the “100 fans x $1,000” model

• 00:00 Spiritual payment: why one great line is its own paycheck

• 01:00 Terrance’s intro + mission of $old 4 a $ong

• 03:20 Roger at 85: perspective, gratitude, longevity

• 05:40 Choirboy roots → harmony, melody, first groups (The Harmonettes → The Sapphires)

• 08:09 The Kestrels, first co-write: “You’ve Got Your Troubles (I’ve Got Mine)”

• 09:35 When The Fortunes “got the song” and raced it to a hit

• 11:00 George Martin, “Michelle (ma belle),” and becoming artists

• 12:43 The publishing math: 70 years after death & the 50/50 (that wasn’t really 50/50)

• 14:21 US live performance royalties vs. Canada; forms no one files

• 16:02 Cook & Greenaway: integrity over easy credits

• 17:49 Modern split creep: how a writer can end up with 5%

• 19:17 Why investors buy catalogs: undervaluation & uncorrelated assets

• 21:44 Masters vs. publishing: the big shift with streaming scale

• 23:40 100 true fans; ASCAP averages; building direct value

• 25:18 Roger’s routine: still writing 2–3 days a week

• 27:18 First meeting in Nashville (golf, AIR Studios, Beatles orbit)

• 31:30 “Love Don’t Let Me Go,” Hillary Lindsey demo, Gordie Sampson

• 33:15 Coming to Nashville “cocky,” learning to write for the ears here

• 34:47 “Talking in Your Sleep” and leaving the “English bits” out

• 36:13 Lyrics first: mixing for words (carving 1 kHz), pop vs. country sensibilities

• 37:41 Computers, programming, AI voices—and protecting “soul”

• 39:02 The ukulele from John Prine

• 40:08 The Beatles’ shockwave; Little Richard, Chuck Berry, Orbison, Everlys

• 42:35 Work ethic vs. entitlement: Hamburg, clubs, and stagecraft

• 43:50 Closing: claim your worth, build your portal, own your career

Roger Cook is a member of both the American Songwriters Hall of Fame and the Nashville Songwriters Hall of Fame. His songs have been recorded by The Hollies, Don Williams, Crystal Gayle, George Strait, John Denver, and many more. Notable works include “Long Cool Woman (In a Black Dress),” “I’d Like to Teach the World to Sing,” and “Talking in Your Sleep.” He has collaborated with the greats on both sides of the Atlantic and helped shape pop, country, and rock for over five decades.

• “I get paid in my soul as a writer.” — Roger Cook

• “Change one word and 33 artists can cut your song.” — Roger Cook

• “We need a new norm where creators keep leverage.” — Terrance Sawchuk

• George Martin, The Beatles (Rubber Soul, “Michelle”)

• The Fortunes — “You’ve Got Your Troubles (I’ve Got Mine)”

• Crystal Gayle — “Talking in Your Sleep”

• Hillary Lindsey, Gordie Sampson

• John Prine (Guild ukulele)

• Ralph Murphy, ASCAP

• Matt Dusk, Engelbert Humperdinck, Tom Jones

• AIR Studios (co-owned with George Martin)

• Blackbird Studio, John McBride (mix reference)

• Join the movement: TerranceSawchuk.com

• Subscribe, rate, and review $old 4 a $ong to help more creators reclaim their worth.

• Want to go deeper? Watch for the $old 4 a $ong Academy + 1:1 mentoring inside the private portal.

• Host: Terrance Sawchuk

• Guest: Roger Cook

• Production: $old 4 a $ong / Terrance Sawchuk

• Music/Editing: Terrance Sawchuk

• Location: Nashville, TN

songwriting, music business, publishing splits, masters vs publishing, Nashville, George Martin, The Beatles, Roger Cook, Terrance Sawchuk, ASCAP, royalties, country songwriting, catalog sales, investor catalogs, 1000 true fans, ukulele, John Prine

Sold 4 a Song™ Podcast hosted by Terrance Sawchuk, Billboard #1 multi-platinum songwriter, producer, artist, mixer, & entrepreneur.

Sold 4 a Song™ is a living exploration of creative worth, ownership, and the true value of music — inside the systems that monetize it.

If this episode resonates, you can follow the work at sold4asong.com.

In this episode of Sold 4 a Song, Terry tackles one of the most misunderstood—and most exploited—ideas in the music business: being “unique.”

He opens with a classic, brutally honest “music industry haiku” using Bob Dylan to illustrate how the industry endlessly chases originality… then immediately tries to standardize it, replicate it, and replace it. Labels search for “the next Bob Dylan,” then a younger Bob Dylan—until even Bob Dylan himself becomes unrecognizable to the system that once needed him.

Terry argues that while the industry operates on market share, creators cannot. Artists who chase trends, comparisons, or approval end up disconnected from the only real leverage they have—their unique human blueprint. With over 11 million artists on Spotify, the paradox is this: you have zero competition if you are truly yourself.

The conversation deepens through insights from Dr. Bruce Lipton, shared via a Tony Robbins podcast, exploring how most people live 95% of their lives based on subconscious programming installed by age seven. Terry connects this science to creativity—explaining how fear, conformity, and “malware” thinking suppress authenticity, while movement, action, and consciousness awaken it.

For creators, this revelation becomes liberation. Trauma, stories, and lived experience aren’t weaknesses—they’re the raw material for songs. Artists become the first listener, channeling truth back into the world, awakening something in others through honest expression.

The episode closes with a powerful reframe: you don’t compete with noise—you transcend it. By turning inward, rejecting comparison, and embracing your unapologetic self, you become “unique… just like everybody else.”

• The music industry chases originality—but only at scale

• Labels care about market share; creators must care about truth

• With millions of artists online, authenticity eliminates competition

• Imposter syndrome is a byproduct of suppressed uniqueness

• 95% of behavior is driven by early subconscious programming

• Environment and beliefs influence creativity and expression

• Trauma and life experiences often become the most powerful songs

• Artists act as conduits—becoming the first listener

• You don’t compete with trends; you turn inward and create

• True sustainability comes from unapologetic originality

I Just Want to Be Unique Like Everyone Else Why Chasing “The Next Bob Dylan” Kills Creativity

“Who is this Bob Dylan? … Who the hell is Bob Dylan?” “You have zero competition if you’re actually yourself.” “Labels operate on market share. Artists can’t.” “Your DNA is a library of blueprints—you choose which ones get read.” “You don’t compete with noise. You transcend it.”

00:00 The Bob Dylan haiku & industry obsession with sameness 01:00 Welcome to Sold 4 a Song 02:15 Imposter syndrome and creative resistance 03:20 Why artists truly have no competition 04:45 Market share vs creative truth 05:46 Dr. Bruce Lipton, programming, and consciousness 07:58 Trauma, songs, and becoming the first listener 09:10 Authenticity as creative leverage 10:30 Why you never compete—only turn inward 11:40 Unique, just like everybody else

authenticity, uniqueness, Bob Dylan, music industry mindset, creativity, imposter syndrome, artist identity, Dr. Bruce Lipton, consciousness, epigenetics, self-worth, creative purpose, originality, artist development

Sold 4 a Song™ Podcast hosted by Terrance Sawchuk, Billboard #1 multi-platinum songwriter, producer, artist, mixer, & entrepreneur.

Sold 4 a Song™ is a living exploration of creative worth, ownership, and the true value of music — inside the systems that monetize it.

If this episode resonates, you can follow the work at sold4asong.com.

aIn this foundational solo episode, Terry pulls back the curtain on who he is, where he came from, and why Sold 4 a Song exists at all—especially now, in the age of streaming and AI.

He starts with a clear mission: to put power and value back into the minds, hearts, and hands of creators, at a pivotal historical moment where AI and platforms are poised to strip even more leverage from songwriters and artists. If artists don’t act now, Terry warns, their ownership and value may slip away in ways that will be almost impossible to recover.

From there, he walks through his journey:

• Growing up in Espanola, Ontario, a pulp-and-paper town filled with music, family jam sessions, French folk songs, and country tunes.

• Discovering songwriting at 16 on his grandmother’s piano, locking himself in the basement for years and logging only 14 days outside over a two-year span that weren’t school or work.

• Attending Harris Institute in Toronto, getting placed at Arnyard Studios, and cutting his teeth with producer Arnold Lanni and engineer Michael Jack / Michael Saracini.

• Recording a small band called As If that would eventually become Our Lady Peace, going on to make the Naveed and Clumsy albums.

• Forming The Miller Stain Limit, signing a deal with Universal, and then getting dropped—learning brutally that “success” can evaporate overnight.

• Re-learning the craft in the Pro Tools era at Silver Birch Studios, working with multicultural artists from all over the world and soaking up Arabic, African, Russian, and reggae traditions—realizing how deeply music is tied to culture, food, religion, and story.

• Writing with a young Alanis Morissette, having songs considered for Jagged Little Pill, and only later realizing how profoundly that experience shaped his career and lens on value and ownership.

Terry then chronicles his move to Nashville: the three-year visa clock, the financial strain, and the uphill climb to be seen as a songwriter in a town that doesn’t care what you’ve done elsewhere—only what you can do in the room today.

The turning point comes with “Barefoot Blue Jean Night”: co-writing it with Eric Paslay and Dylan Altman, broke and almost out of runway, making a “scrappy” demo in his apartment with a laptop, a $100 mic, and $60 computer speakers. Instead of playing it safe, Terry leans into his Toronto “no rules” background: building a hooky drum groove using Stylus RMX gospel stomps and claps, adding R&B/808 textures, creating a drum hook as strong as the chorus itself.

That rough, unconventional demo is what gets Jake Owen’s attention. Producer Joey Moi recreates the feel for the master, and the song explodes—changing Jake’s life and Terry’s, and ultimately securing Terry’s U.S. green card.

From there, Terry moves into film/TV work (including placements like Mad Max), navigates divorce and burnout, and eventually has to fall back in love with music again. In that process, a new question emerges: How do I give back? He realizes he’s now fighting for “the previous version” of himself—the underdog creator who keeps getting undervalued.

That leads him into the deeper history behind the phrase “sold for a song”:

• Tracing it back through Shakespeare (All’s Well That Ends Well: “sold a goodly manor for a song”).

• Even further to Queen Elizabeth I, Edmund Spenser’s performance of The Faerie Queene, and Lord Burleigh’s legendary complaint: “All this for a song?” when the Queen ordered Spenser be richly paid.

The literal definition—“very cheaply, especially for less than something is worth”—becomes the backbone of Terry’s brand: a symbolic mirror of how creators have been treated for hundreds of years, long before streaming, PROs, or TikTok.

The episode closes by tying everything back to AI, ownership, and the future. Terry lays out his core mission and framework:

• Worth & Value – Remember who you are and what your work is truly worth

• Leverage – Use tools and tech to your advantage, not the other way around

• Streamline – Design systems that buy back your time and focus

• Sustain – Build a career that lasts, without selling the core of who you are

Through his upcoming book, Sold 4 a Song Artist Accelerator, and private portal, Terry is committed to going toe-to-toe with the music industry—on behalf of creators—at this critical inflection point.

• The undervaluing of creators predates Spotify by centuries

• You can come from a tiny mill town and still shape global records

• Scrappy, honest demos can change your entire life

• Burnout and victim mentality are common—but survivable

• “Sold for a song” is not just a phrase; it’s a pattern we must break

• AI can either be a tool for creators or another layer of exploitation

• The path forward is Worth → Leverage → Streamline → Sustain

• The time to reclaim ownership is right now, not “once things settle”

Why I Built Sold 4 a Song (and Why It Matters Now More Than Ever) From Barefoot Blue Jean Night to the AI Era: My Journey & My Fight

“My goal is to put power and value back into the minds and hearts of creatives.” “We should be leveraging technology—not being leveraged by it.” “I grew up in a tiny pulp-and-paper town and somehow ended up writing hits and fighting for creators.” “‘Sold for a song’ literally means being paid far less than you’re worth. That’s been our reality for centuries.” “If we don’t act now in the AI era, I don’t know if we’ll ever get our leverage back.”

00:00 Cold open – the real reason Terry is doing this 01:01 Welcome to Sold 4 a Song 02:30 Why this solo episode, why now 03:03 Streaming, AI, and the most leveraged generation of creators ever 04:00 Growing up musical in Espanola, Ontario 05:10 Discovering songwriting at 16 and living at the piano 06:00 Harris Institute, Arnyard Studios, and early studio years 07:30 As If → Our Lady Peace, Naveed and Clumsy 07:50 The Miller Stain Limit and a short-lived major label deal 09:00 Pro Tools, multicultural Toronto, and chasing the origins of music 11:51 The move to Nashville and starting over again 14:04 Writing “Barefoot Blue Jean Night” and the broke-apartment demo 18:26 The Stylus RMX drum hook and Jake Owen cut 20:32 Film/TV era, Mad Max, divorce, and burnout 21:30 Realizing it’s time to give back to “previous you” 22:43 The origin of “sold for a song” and centuries of undervaluation 24:10 Why worth, leverage, streamline, sustain are the new non-negotiables 24:40 AI, ownership, and why the clock is ticking 25:00 Book, accelerator, and Terry’s promise to go to war for creators

AI and music, creator ownership, songwriter leverage, streaming era, artist accelerator, Barefoot Blue Jean Night, Our Lady Peace, Alanis Morissette, underpaid creators, “sold for a song” origin, Nashville journey, sync & film/TV, artist worth, Claiming your value, creator revolution.

Sold 4 a Song™ Podcast hosted by Terrance Sawchuk, Billboard #1 multi-platinum songwriter, producer, artist, mixer, & entrepreneur.

Sold 4 a Song™ is a living exploration of creative worth, ownership, and the true value of music — inside the systems that monetize it.

If this episode resonates, you can follow the work at sold4asong.com.

Oscar-nominated, Grammy-winning songwriter/producer Dennis Matkosky (Diana Ross, Flashdance, Al Jarreau, Boz Scaggs, Keith Urban, LeAnn Rimes) sits down with host Terrance Sawchuk to drop a masterclass on creative longevity and business ownership. From writing “Maniac” in 15 minutes and tailoring it for Flashdance with Phil Ramone, to the long road behind Keith Urban’s “You’ll Think of Me,” to discovering and championing HARDY, Dennis shares hard-won lessons on belief, persistence, and treating yourself like the CEO of your art. We get into LA vs. Nashville, film/TV cuts, admin vs. ownership, AI and streamlining, and the new “blue ocean” model where artists own code, data, and distribution.

If you’re a songwriter, artist, or producer who’s ready to stop waiting for permission and start running your career like a business, this one’s a gem.

• The real story behind “Maniac” and how lyrics were reshaped for Flashdance

• Why great songs are timeless—but cuts are all about timing

• Admin deals vs. publishing ownership (and when each makes sense)

• How Dennis evaluates and develops talent (and why HARDY bends genres)

• The mindset shift: artists as CEOs—and how to build leverage

• How AI can streamline the boring stuff so you can create more

• Blue-ocean strategies for an artist-owned future (own your portal, data, and distribution)

Dennis Matkosky — Oscar-nominated, Grammy-winning songwriter/producer. Credits include Diana Ross (“Mirror, Mirror”), Michael Sembello (“Maniac”), Al Jarreau, Boz Scaggs (“Heart of Mine”), LeAnn Rimes (“I Need You”), Keith Urban (“You’ll Think of Me”), Chicago, and more. Co-founder at Relative Music Group.

Follow Dennis:

https://www.relativemusicgroup.com/

https://www.facebook.com/dmatkosky

https://www.instagram.com/dennis_matkosky/

• Relative Music Group: relativemusicgroup.com

• “You’re the CEO of your company. Don’t hand away the 2% you can control.” — Dennis

• “Great songs are timeless; getting them cut is all timing.” — Terrance

• “Own the code. Own the data. Own the distribution.” — Terrance

00:00 Opening riff — Artists as CEOs 02:55 Dennis’s early years (Philly roots, Sembello, jazz) 05:50 “Maniac” genesis → Flashdance with Phil Ramone 12:10 Grammy/Oscar season and stiff competition 13:00 Writing/producing for Boz Scaggs, Al Jarreau, Chicago 18:45 LA sessions → film/TV → Nashville move 20:20 “I Need You” (LeAnn Rimes) and pitching strategy 23:40 “You’ll Think of Me” (Keith Urban) — the long game 26:05 Spotting HARDY and bending the genre 30:35 Ownership, leverage, and the artist-as-CEO mindset 37:20 Algorithms, radio, and the new release reality 39:40 Blue-ocean playbook for artist-owned futures 44:20 AI for streamlining creative businesses 45:55 Dennis’s upcoming book & parting wisdom

Songwriting, Music Business, Ownership, Publishing, Sync, Nashville, Flashdance, HARDY, Keith Urban, LeAnn Rimes, Creativity, AI for Creators, Independent Artists, Relative Music Group, Terrance Sawchuk

Sold 4 a Song™ Podcast hosted by Terrance Sawchuk, Billboard #1 multi-platinum songwriter, producer, artist, mixer, & entrepreneur.

Sold 4 a Song™ is a living exploration of creative worth, ownership, and the true value of music — inside the systems that monetize it.

If this episode resonates, you can follow the work at sold4asong.com.

What does it take to produce the greatest songwriters on earth—and still love the work decades later? Grammy-nominated, Juno Award-winning producer Fred Mollin joins Terrance Sawchuk to talk about building trust with legends (Jimmy Webb, Kris Kristofferson, Johnny Mathis, Billy Joel, James Taylor), surviving label bankruptcies, composing for film/TV, and why great producers are often great reducers.

You’ll hear the true story behind “Sometimes When We Touch,” how a label collapse wiped out life-changing royalties, why U.S. theatrical runs don’t pay performance royalties to composers (but Europe does), and the making of Jimmy Webb’s intimate classic Ten Easy Pieces—including the version of “By the Time I Get to Phoenix” that Bob Dylan singled out in his book The Philosophy of Modern Song. Fred also shares an email that nearly led to producing Dylan himself.

If you care about songs, studios, and the humans who make them, this one’s a masterclass.

• Trust, taste, and the producer as “reducer”

• The crash course: label bankruptcy and lost producer royalties

• TV/film back-end vs. U.S. theatrical: what pays and what doesn’t

• How Ten Easy Pieces was really recorded (and why it feels live)

• Calling in favors: building a Rolodex that gets legends to say “yes”

• Modern albums, mega-tracklists, and the algorithm era

• Trauma, truth, and why autobiographical songs hit harder

• 00:49 Intro: Why Sold for a Song exists

• 02:00 Who is Fred Mollin?

• 06:45 Dan Hill, Matt McCauley & producing a global hit

• 10:50 When the label goes bankrupt (and your check vanishes)

• 12:30 Film/TV royalties 101 (U.S. vs. Europe)

• 13:30 The Clive Davis “yes-sir” moment

• 17:45 Becoming the “duets” guy & calling legends

• 21:20 Making Jimmy Webb’s Ten Easy Pieces

• 25:30 Standing on the shoulders of great players

• 26:50 The Bob Dylan email (and what might have been)

• 29:10 Working with Lamont Dozier & the Motown wellspring

• 32:30 The algorithm era vs. live, charted studio magic

• 34:15 Creativity, trauma, and writing what hurts

• 37:50 Fred’s book, tour, and new Jimmy Webb project

• Fred’s book (signed): FredMollinUnplugged.com

• Fred’s site: FredMollin.com

• Host: Terrance Sawchuk — TerranceSawchuk.com

www.fredmollin.com

Sold 4 a Song™ Podcast hosted by Terrance Sawchuk, Billboard #1 multi-platinum songwriter, producer, artist, mixer, & entrepreneur.

Sold 4 a Song™ is a living exploration of creative worth, ownership, and the true value of music — inside the systems that monetize it.

If this episode resonates, you can follow the work at sold4asong.com.

In this episode, the conversation explores the challenges and triumphs of artists in the music industry, focusing on the importance of self-worth, the impact of personal struggles, and the evolving landscape of music distribution and fan engagement. The guests share their experiences navigating the complexities of the industry, the role of social media, and the significance of authentic connections with fans. They also discuss the power of music to heal and the future of technology in the music world.

Takeaways

You can't ignore the pain of your audience. The music industry undervalues its contributors. Self-worth is crucial for artists. Crowdfunding can empower artists financially. Social media is a tool for connection, not just promotion. Authenticity resonates more than perfection. Music has the power to heal and connect people. Building a community is essential for artists. Navigating the industry requires resilience and adaptability. Personal struggles can enhance artistic expression.

Titles

The Pain Behind the Music: A Deep Dive Navigating the Music Industry: Insights and Strategies

Sound bites

"You can't get sent 52,000 messages in a year." "There's so much work involved in everything." "I made like 30 grand each album."

Chapters

00:00 The Pain Behind the Music 02:42 The Journey of an Artist 05:54 Navigating the Music Industry 08:43 The Role of Social Media in Music 11:34 The Impact of Personal Struggles 14:32 Creating Meaningful Connections 17:35 The Evolution of Crowdfunding 20:36 The Importance of Authenticity 23:42 The Power of Music to Heal 26:26 The Future of Music and Technology

Keywords

music industry, songwriters, artists, mental health, crowdfunding, social media, personal struggles, authenticity, connections, healing

Sold 4 a Song™ Podcast hosted by Terrance Sawchuk, Billboard #1 multi-platinum songwriter, producer, artist, mixer, & entrepreneur.

Sold 4 a Song™ is a living exploration of creative worth, ownership, and the true value of music — inside the systems that monetize it.

If this episode resonates, you can follow the work at sold4asong.com.

In this episode, Terry sits down with Dr. Concetta “Connie” Tomaino — co-founder and Executive Director of the Institute for Music and Neurologic Function (IMNF) — for a mind-opening conversation on the true value of music far beyond streaming numbers.

They break down how music actually engages the brain, why rhythm can restore movement in Parkinson’s, how songs can “wake up” memory in dementia, and how music therapy helps veterans and trauma survivors access what words can’t. Then Terry connects it back to the core mission of Sold 4 a Song: the painful irony that the people who create the world’s most powerful healing tool are often the ones least valued inside the ecosystem built around it — and why access to music therapy should be reimbursed and available to everyone.

To go deeper, join Terry at TerranceSawchuk.com

👉 Watch for announcements for my Free Webinar coming in January 2026.

Keywords

music therapy, neuroscience, mental health, creativity, neurodiversity, music industry, healing, brain function, emotional connection, artist empowerment

Summary

In this episode of 'Sold for a Song', host Taren Saczek engages with Dr. Concetta Tomeino, a pioneer in music therapy, discussing the profound impact of music on mental health and neurological function. They explore the evolution of music therapy, its applications in treating various conditions, and the importance of recognizing the value of music creators in society. The conversation delves into the neuroscience behind music, the therapeutic techniques used in music therapy, and the challenges faced by artists in the industry. Dr. Tomeino emphasizes the need for greater accessibility to music therapy and the economic value of music in enhancing well-being.

Takeaways

Music therapy needs to be accessible to everyone. The field of music therapy originated in the 1950s. Music engages almost every part of the brain. Music can help individuals with PTSD and cognitive impairments. Therapeutic music experiences can enhance recovery and function. Neurodiversity plays a significant role in creativity. Music can evoke strong emotional responses and memories. The economic value of music creators is often undervalued. Music therapy can improve mental health and well-being. Artists have a unique role in nurturing creativity in society.

Titles

Unlocking the Healing Power of Music Therapy The Neuroscience Behind Music and Healing

Sound bites

"We need to get the word out." "Music therapy is a profession." "Music has power in healing."

Chapters

00:00 The Value of Music Therapy 06:07 Introduction to Dr. Concetta Tomeino 11:46 The Evolution of Music Therapy 20:04 Understanding Music's Impact on the Brain 30:11 Music Therapy Techniques and Applications 40:07 Neurodiversity and Creativity 50:03 The Economic Value of Music and Artists

In this episode of Sold For A Song, Terry Sawchuk discusses the undervaluation of music creators and the impact of AI on the music industry. He emphasizes the need for musicians to recognize their worth and leverage technology to reclaim control over their careers. The conversation highlights the challenges posed by AI, the exploitation of session musicians, and the importance of using technology to empower artists rather than diminish their value.

Takeaways

Empowering artists is crucial for redefining creative success. Musicians must awaken their self-worth to thrive. AI is changing the landscape of the music industry. Session musicians are facing unprecedented challenges due to AI. Technology should be leveraged to benefit creators. Musicians need to create their own platforms for lessons. The music industry is monopolized by a few major players. AI companies are profiting from the work of musicians without compensation. Musicians should reverse engineer technology for their advantage. Building a community of empowered creators is essential.

Titles

Reclaiming Value in the Music Industry The AI Revolution: Threat or Opportunity for Musicians?

Sound bites

"Why am I on your website?" "AI is an absolute game changer." "Let's build this movement together."

Chapters

00:00 Empowering Music Creators 01:46 The Impact of AI on Musicians 08:38 Leveraging Technology for Musicians

Keywords

music industry, songwriters, AI, musicians, technology, empowerment, creativity, copyright, session musicians, music lessons

Sold 4 a Song™ Podcast hosted by Terrance Sawchuk, Billboard #1 multi-platinum songwriter, producer, artist, mixer, & entrepreneur.

Sold 4 a Song™ is a living exploration of creative worth, ownership, and the true value of music — inside the systems that monetize it.

If this episode resonates, you can follow the work at sold4asong.com.

In this episode of Sold 4 a Song, Terry Sawchuk breaks down the AI Wild West currently reshaping the music industry — and who is really benefiting from it.

Terry exposes how AI platforms like Suno allegedly trained their models using music scraped from YouTube without permission, reached billion-dollar valuations, and were ultimately rewarded with licensing deals from major labels like Warner Music. Meanwhile, actual songwriters and artists are told by PROs that using “too much AI” could disqualify them from performance royalties.

This episode confronts the glaring double standard: AI companies can profit from creators’ work at scale, but creators themselves remain restricted, underpaid, and over-controlled. Terry explains how market power, ownership concentration, and pro-rata payment systems continue to suffocate artists — and why the flood of AI-generated music only accelerates the problem.

He closes by teasing artist-first solutions designed to reverse-engineer the system — where creators own their data, control their IP, and finally reclaim leverage in an industry built on undervaluation.

• AI companies are being rewarded for actions artists would be penalized for

• Major labels prioritize market share over creator protection

• PRO rules around AI create a double standard for songwriters

• AI is drastically increasing music saturation on DSPs

• Artists are more lost in the shuffle than ever before

• Ownership and leverage — not exposure — determine power

• Major labels control most IP, limiting artist agency

• The industry is designed to extract value from creators

• Artist-owned platforms are no longer optional

• The future belongs to creators who control data, IP, and audience

The AI Wild West: Who Really Wins in Music’s New Gold Rush? Why AI Companies Get Paid — and Songwriters Don’t

“We’ve got value going once, truth going twice.” “They stole the music, built the platform, and got rewarded.” “It’s okay for AI companies — but not the creators they took from.” “Artists are always the ones being over-leveraged.” “Welcome to the Wild West.”

00:00 Value, truth, and the mission of Sold 4 a Song 02:39 How AI music models were trained 05:02 Warner’s deal with AI and what it signals 07:25 Why artists are more buried than ever 08:45 Reclaiming leverage through artist-first systems

Sold 4 a Song™ Podcast hosted by Terrance Sawchuk, Billboard #1 multi-platinum songwriter, producer, artist, mixer, & entrepreneur.

Sold 4 a Song™ is a living exploration of creative worth, ownership, and the true value of music — inside the systems that monetize it.

If this episode resonates, you can follow the work at sold4asong.com.

In this Thanksgiving special episode of Sold 4 a Song, Terry Sawchuk speaks directly to music fans and creators alike, pulling back the curtain on why being a songwriter in the United States is anything but a free-market profession.

Terry explains how intermediaries — from Live Nation and Ticketmaster to DSPs and social platforms — control market share, inflate costs for fans, and extract the lion’s share of revenue while creators earn fractions of a penny. He walks listeners through how streaming royalties actually work, why songwriters make hundreds instead of tens of thousands where they once did, and how record labels reshaped streaming economics in their favor before Spotify was even allowed into the U.S. market.

The episode also explores a rarely discussed issue: the absence of a songwriter union, the centralized power of the U.S. Copyright Board, and how government-controlled royalty rates eliminate true market dynamics for creators. Terry contrasts this with how songwriters are paid internationally, particularly for live performances and film music.

At its heart, this episode is about bridging artists and fans directly — restoring connection, transparency, and value by bypassing gatekeepers. Terry closes by expressing gratitude to listeners and reaffirming that the future of music depends on ownership, direct relationships, and creator-controlled platforms.

Takeaways

There is no true free market for songwriters in the U.S.

Fans and artists both want connection — intermediaries disrupt it

Live Nation operates as a near-total monopoly in live music

Streaming payouts heavily favor master owners over songwriters

A million Spotify streams can earn songwriters only hundreds of dollars

Major labels reshaped streaming economics before launch

Social platforms monetize artists and fans as the product

Songwriters lack union protection unlike other entertainment roles

Many U.S. performance royalties never reach creators

Direct artist-to-fan relationships restore value and sustainability

Titles

Why Songwriting Isn’t a Free Market — and Never Has Been A Thanksgiving Thank You to the Fans (And the Truth About Music Money)

Sound Bites

“There is nothing free market about being a songwriter.” “Fans and artists are both looking for connection.” “The middlemen control the experience — and the money.” “You can’t cash likes at a bank.” “Nobody leaves the driveway until someone writes a song.”

Chapters

00:00 The myth of the free market for songwriters 02:37 Bridging artists and fans 04:55 Live Nation, Ticketmaster, and market control 07:18 Streaming economics explained 11:55 Why songwriters earn the least 14:23 Copyright control and government-set royalties 16:45 Why U.S. songwriters miss live performance pay 18:30 Gratitude to fans & closing reflections

If today’s episode lit a fire in you, don’t let it fade. Subscribe to Sold 4 a Song, leave a review, and share this episode with someone who needs to hear it. Sold 4 a Song™ Podcast hosted by Terrance Sawchuk, Billboard #1 multi-platinum songwriter, producer, artist, mixer, & entrepreneur.

Sold 4 a Song™ is a living exploration of creative worth, ownership, and the true value of music — inside the systems that monetize it.

If this episode resonates, you can follow the work at sold4asong.com.

Keywords

songwriters, music industry, free market, Live Nation, Ticketmaster, Spotify, royalties, artists and fans, music monopolies, copyright board, PROs, streaming economics, creative ownership

I

In this landmark episode of Sold 4 a Song, Terry sits down with legendary investigative journalist and author Fredric Dannen, whose book The Hit Men ripped the lid off payola, mafia influence, and systemic corruption inside the record business.

Fredric walks through the origin story of The Hit Men: how an innocuous business assignment on PolyGram led to Dick Asher’s shocking Pink Floyd “Another Brick in the Wall” experiment, the rise of independent promoters known as The Network, and how major labels effectively created an extortion machine that controlled radio airplay. He recounts Clive Davis’ attempts to block the book’s release, the legal battles that followed, and how one threatened lawsuit actually helped send the book to the New York Times bestseller list — “Thank you, Clive.”

The conversation dives into the darker corners of music history: the mob-connected promotion ecosystem, figures like Morris Levy, the pay-to-play reality behind Pink Floyd, The Who, Loverboy, and Michael Jackson’s Thriller era… and the uncomfortable role artists themselves sometimes played in fueling the system. Fredric shares the now-famous Maurice White quote — “Don’t make me your crusade” — and how that crystallized the tension between moral outrage and survival for artists.

From there, Terry and Fredric zoom out into cultural loss and censorship: race records, the R&B label slapped on Michael Jackson’s Off the Wall purely because of skin color, the disappearing tradition of truly society-shifting songs (“Strange Fruit,” “Born in the U.S.A.,” “Fight the Power”), and the way both government and corporate power still suppress and reshape creative expression. Fredric also explains how The Hit Men helped inspire Eliot Spitzer’s later payola crackdown — proof that one book really can change the system.

The episode closes on Fredric’s life in Mexico, his bilingual theater company La Troupe Mexico, the San Miguel Playhouse, his ongoing work for Billboard, and a new miniseries he’s writing set in 19th-century Mexico. It’s a masterclass in how one truth-teller can impact music, law, culture, and justice — and a reminder of why creators need to understand the game above the game.

• The Hit Men remains the definitive inside account of music industry corruption

• Independent promoters (“The Network”) wielded power not just to get records played, but to block airplay

• Major labels built and funded the very extortion system that later threatened them

• Global hits by Pink Floyd, The Who, and Loverboy were manipulated through payola-style schemes

• Artists often felt forced to participate: “Don’t make me your crusade — I only have one career”

• Race and genre labeling (“race records,” “rhythm and blues”) were historically tied to skin color, not sound

• Cultural protest songs once shifted society in ways today’s landscape rarely allows

• The Hit Men helped inspire Eliot Spitzer’s later payola investigation as Attorney General

• Fredric’s obsession with justice has freed wrongly convicted people and reshaped his life

• Art, journalism, theater, and songwriting remain powerful tools for exposing systems — if we dare to tell the truth

The Hit Men, the Mob, and the Music Industry’s Dark Secret Fredric Dannen on Payola, Power, and the Price of Telling the Truth

“You think you’re just writing a book — then you find out it changed the law.” “There is power in being able to keep a record off the air.” “Don’t make me your crusade. I only have one career.” “If you can do that to Pink Floyd and The Who, you can do it to anyone.” “Songwriting is one of the greatest art forms in human history.”

00:55 Sold 4 a Song intro & why this conversation matters 02:50 How The Hit Men was born — from chemicals to corruption 04:41 Dick Asher, Pink Floyd, and the “Another Brick in the Wall” experiment 06:06 The Network, independent promotion, and mafia ties 14:27 Payola history: from $50 handshakes to full-scale extortion 19:10 Morris Levy, trials, wiretaps, and “Terrible!” 23:06 Major labels, rock & roll, and why indies couldn’t survive 30:46 Race records, R&B, and the categorization of Black artists 34:10 Thriller, Frank DiLeo, Al Sharpton, and the Jackson tour 39:38 Justice, banned books, and censorship from both sides 44:11 Revenge of the Green Dragons and the limits of adaptation 46:07 Why The Hit Men should be a series — and how Vinyl got it wrong 47:50 Eliot Spitzer, revived payola cases, and real-world impact 49:56 Cultural loss, protest songs, and the value of music 53:09 Life in Mexico, La Troupe Mexico & San Miguel Playhouse 55:30 New projects, miniseries, and closing reflections

music industry, payola, The Hit Men, Fredric Dannen, mafia, independent promotion, Pink Floyd, Michael Jackson, Al Sharpton, Clive Davis, Earth Wind & Fire, race records, rhythm and blues, censorship, justice, San Miguel de Allende, theater, Billboard

📚 Buy The Hit Men here: 👉 https://a.co/d/4WcT7OR

Sold 4 a Song™ Podcast hosted by Terrance Sawchuk, Billboard #1 multi-platinum songwriter, producer, artist, mixer, & entrepreneur.

Sold 4 a Song™ is a living exploration of creative worth, ownership, and the true value of music — inside the systems that monetize it.

If this episode resonates, you can follow the work at sold4asong.com.

In this first-ever video episode of Sold 4 a Song, Terry pulls back the curtain on just how frighteningly easy it is to create a full song using AI — in real time.

Using the AI platform Suno, Terry demonstrates step-by-step how anyone can generate a “world-class-sounding” track in minutes. He starts with a simple, ridiculous concept— a Motown-style uptempo song about his two cats, Tomato and Tomato, who beg for food and treats all day — and shows how quickly AI turns a basic text prompt into a fully produced track with vocals, horns, backing vocals, and artwork.

Along the way, Terry explains how AI lyric handling works, how prompts shape style and arrangement, and how you can remix, change singers, adjust instrumentation, and even export stems (drums, bass, keys, vocals, etc.) for further editing in a DAW like Pro Tools. The point isn’t the cat song — it’s that this level of speed and quality is now available to anyone with an internet connection.

Terry then zooms out to the bigger issue: the flood of AI-generated music. He cites Deezer reporting roughly 20,000 fully AI songs per day, and notes those tracks already represent 1–4% of the global market — and that’s just one DSP. He contrasts the ease of AI creation with the realities of the royalty system, highlighting recent decisions by SOCAN, ASCAP, and BMI not to pay performance royalties on songs that are 100% AI-generated, unless there is meaningful human authorship in lyrics or melody.

The episode closes with the core question facing every modern creator: To AI or not to AI? Will you ignore it and risk getting buried, or adopt it as a tool without surrendering your creative worth?

• It is now shockingly simple to generate a full song with AI in minutes

• Platforms like Suno can create music from a plain-text prompt — lyrics, arrangement, vocals, and artwork

• AI tools allow detailed control over style, tempo, vibe, and even “weirdness”

• You can export stems and finish production in a DAW using your own sounds and taste

• DSPs are now flooded with tens of thousands of fully AI tracks every day

• AI music already makes up a measurable percentage of the global market

• PROs like SOCAN, ASCAP, and BMI will not pay performance royalties on fully AI songs

• To qualify for royalties, there must be human-created elements (melody, lyrics, etc.)

• Ignoring AI entirely may leave artists lost in the shuffle

• The real power is in AI-assisted creativity — not outsourcing your entire artistry

To AI or Not to AI: How Easy Is It to Make a Song Now? My Cats Have a Record Deal: Inside the AI Music Explosion

“That’s literally how easy it is to create a song now with AI.” “My two cats could have their own solo career if I uploaded this today.” “If you’re not incorporating AI somehow, you’re going to get left behind.” “You can’t even get performance royalties on a fully AI song.” “To AI or not to AI — that is the decision.”

00:00 First video episode & why Terry’s showing AI in action 01:30 How many AI songs hit DSPs every day (Deezer and beyond) 02:22 Setting up the Suno prompt: a Motown song about Tomato & Tomato 04:46 First AI attempts & fixing the lyric handling 06:39 Listening back: “world-class” cat songs in minutes 07:36 Versions, remixes, and swapping singers with AI 09:00 Stems, Pro Tools, and combining AI with human production 10:30 From AI file to DSP upload and release 11:30 SOCAN / ASCAP / BMI stance on fully AI songs 12:30 The Wild West: human vs AI authorship & what gets paid 13:15 To AI or not to AI — where do you stand as a creator?

AI music, Suno, DSPs, Deezer, Spotify, Apple Music, song creation, stems, Pro Tools, songwriting, music industry, performance royalties, SOCAN, ASCAP, BMI, creative ownership, technology, automation

Sold 4 a Song™ Podcast hosted by Terrance Sawchuk, Billboard #1 multi-platinum songwriter, producer, artist, mixer, & entrepreneur.

Sold 4 a Song™ is a living exploration of creative worth, ownership, and the true value of music — inside the systems that monetize it.

If this episode resonates, you can follow the work at sold4asong.com.

In this episode of Sold 4 a Song, Terry delivers one of the hardest—but most necessary—truths for creatives: no one is coming to save you.

Terry dismantles the myth that record labels, managers, agents, or social media algorithms will discover and “rescue” artists who haven’t yet put in the work. Drawing from decades inside the music industry, he explains that even in the so-called “old days” of artist development, gatekeepers still only amplified artists who were already moving people—through their songs, their performances, and their presence.

He challenges creators to shift their focus away from vanity metrics like streams, follows, and playlists, and back toward the fundamentals: Is your music actually moving people? Are you entertaining? Are you telling a story that makes fans want to show up, pay attention, and share? Terry makes the case that audience behavior—buying tickets, merch, emails, and evangelizing on your behalf—is the only metric that truly matters.

Using vivid examples from writer’s rounds in Nashville, world-class artists who still fail to connect, and a sharp Dave Chappelle analogy (“I’m wearing all the right shit—why am I not getting into the club?”), Terry underscores that talent alone isn’t enough. Connection is currency.

The episode closes with a reframing: true success comes when artists stop trying to be chosen and instead focus on awakening themselves—then sharing that awakening to move others. That’s the game above the game.

• No label, manager, agent, or A&R is coming to save you

• Even historically, artists were expected to do the work first

• Analytics didn’t change the game—expectations did

• Followers and streams don’t equal connection or value

• Music and live performance must move people

• Audience behavior (tickets, merch, sharing) is the real metric

• Collaborating with people better than you accelerates growth

• Repetition is not the same as progress

• Entertainment value matters as much as songwriting skill

• Artists win when they stop chasing validation and start creating impact

No One Is Coming to Save You (And Why That’s Good News) If You’re Not Moving People, Nothing Else Matters

“No one is coming to save you.” “If you’re not moving people, that’s a metric.” “You’re focused on trying to make it—not make it better.” “Fans will tell you with their money and their presence.” “Don’t forget to actually entertain us.”

00:00 Why moving people is the real metric 01:09 The Sold 4 a Song mission 02:15 The myth of being ‘discovered’ 03:20 Why gatekeepers want you to do the work 04:10 Analytics vs actual artist development 05:33 Dave Chappelle, feedback, and truth 06:30 Collaboration, markets, and putting in the work 07:56 Entertainers vs artists—and choosing your path 09:15 Repetition vs real progress 10:45 Audience behavior as the only metric 12:00 The game above the game

music artists, live performance, songwriting, artist development, entertainment value, audience connection, self-worth, music industry, A&R, managers, agents, collaboration, creativity, metrics, fan engagement

Sold 4 a Song™ Podcast hosted by Terrance Sawchuk, Billboard #1 multi-platinum songwriter, producer, artist, mixer, & entrepreneur.

Sold 4 a Song™ is a living exploration of creative worth, ownership, and the true value of music — inside the systems that monetize it.

If this episode resonates, you can follow the work at sold4asong.com.

In this episode of Sold 4 a Song, Terry goes straight at a mindset that quietly kills more music careers than bad deals or bad luck ever will: entitlement.

He contrasts entitlement with accountability, and breaks down why so many artists feel “slept on” when, in reality, they haven’t yet done the hard work of mastery, clarity, and connection. Terry uses Russell Brunson’s Hook / Story / Offer framework to help artists see their careers through a marketing lens:

• Hook – Are you capturing attention?

• Story – Are you telling your story in a way that lets fans see themselves in it?

• Offer – Does your music, performance, and world actually deliver an emotional payoff?

Terry argues that most artists are chasing validation, not improvement—trying to “make it” instead of trying to “make it better.” If people aren’t connecting, it’s not the algorithm’s fault, your city’s fault, or your mom’s fault. It’s feedback.

He then gets personal, dismantling the “you’re just lucky” narrative by sharing the real cost of his Nashville journey: cashing in his RRSP (like a 401k), coming down with almost no safety net, paying thousands for visas and a green card, and moving with what he now calls a terrible game plan—but relentless commitment.

From there, Terry explores:

• Why confidence is the byproduct of courage (via Dan Sullivan)

• How victimhood, comparison, and blame steal your time, energy, and creativity

• The brutal truth that your bank account is telling you a story—and you need to listen

• Why lifelong “lifers” in music keep going regardless of external validation

He closes by challenging artists to audit their careers with radical honesty—no self-shaming, just data—and to recognize that the universe will always mirror what they’re actually putting out into the world.

• No one is coming to save you. Industry people amplify momentum; they don’t create it for you.

• Exposure doesn’t fix weak foundations; it only magnifies what already exists.

• If fans can’t see themselves in your story, that’s your communication problem, not their failure.

• Hook / Story / Offer applies to artists as much as entrepreneurs.

• Entitlement says “I deserve success because I’m talented.” Accountability asks “Where am I missing something?”

• Your bank account is one of the clearest metrics of whether your art is converting into value.

• Victim mentality and comparison will quietly ruin your career faster than a bad contract.

• Confidence doesn’t come first—courage does. Confidence shows up on the other side of action.

• The artists we celebrate are almost never the ones with entitlement in their internal dialogue.

• The universe (and your audience) will mirror exactly what you are putting out—energetically and creatively.

1. Entitlement vs Accountability: Why No One Is Coming to Save Your Career

2. You’re Not “Unlucky” — You’re Unaccountable

• “You’re focused on trying to make it instead of trying to make it better.”

• “If people aren’t connecting, maybe you’re not giving them a place to find themselves in your music.”

• “Being an artist isn’t a title you give yourself. It’s earned by how deeply your work moves people.”

• “Yeah, I’m lucky. I cashed in my retirement, had no money, and paid nineteen grand for visas and a green card.”

• “Confidence is the byproduct of courage. The confidence is waiting for you on the other side of effort.”

• “The universe will come back and mirror what you’re putting out into the world.”

00:00 – “Yeah, I’m lucky…” – Terry’s real Nashville origin story 01:18 – Show intro: Sold 4 a Song mission & lens of self-worth 02:10 – Entitlement vs accountability: why this conversation matters 03:40 – Hook / Story / Offer – applying Russell Brunson to artists 04:40 – Exposure doesn’t fix weak songs, weak shows, or weak stories 05:30 – Fans need to find themselves in your music 06:15 – When your hook, story, or offer is broken 07:00 – Entitlement says “I deserve”; accountability says “I’m missing something” 07:56 – Artist vs entertainer: history decides, not you 08:50 – Your bank account is telling you a story—are you listening? 09:40 – Not a beat-yourself-up session: how to analyze like a pro 10:39 – “I’m not lucky like you” – Terry dismantles the myth with real numbers 11:45 – 18 years in Toronto, blind move to the U.S., terrible plan, relentless commitment 12:40 – Steven Tyler, victim mentality, and the line that hit Terry like a truck 13:50 – Dan Sullivan: confidence as the byproduct of courage 14:40 – How to catch yourself in entitlement: complaints, blame, comparison 15:09 – Final reminder: the universe mirrors what you put out

music career, entitlement, accountability, artist mindset, Nashville, hook story offer, Russell Brunson, Dan Sullivan, victim mentality, self-worth, creative courage, artist development, songwriter life, DIY artists, music industry reality

Sold 4 a Song™ Podcast hosted by Terrance Sawchuk, Billboard #1 multi-platinum songwriter, producer, artist, mixer, & entrepreneur.

Sold 4 a Song™ is a living exploration of creative worth, ownership, and the true value of music — inside the systems that monetize it.

If this episode resonates, you can follow the work at sold4asong.com.

In this episode of Sold 4 a Song, Terrance Sawchuk sits down with legendary songwriter Mark Jordan, the creator of “Rhythm of My Heart” and a writer whose songs have been recorded by Diana Ross, Rod Stewart, Joe Cocker, Manhattan Transfer, Bonnie Raitt, Cher, and more.

Mark shares the untold story behind writing “Rhythm of My Heart,” his lifelong relationship with dyslexia before it was understood, and how neurodiversity became a creative advantage rather than a limitation. From CBC transcription sessions and LA studio legends to publishing blind spots and royalty realities, this conversation explores how value is created—and often lost—inside the music industry.

This episode goes beyond hit songs. It’s a deep, human conversation about creative identity, confidence, ownership, and the quiet cost creators pay when their work outpaces their self-worth. It also examines music’s healing power through Mark’s work in music therapy with first responders, reminding us why music matters far beyond charts and market share.

• Dyslexia and neurodiversity can be powerful creative strengths

• Writing a hit does not guarantee understanding or ownership of value

• Publishing systems often separate creators from awareness and control

• Creative confidence is shaped early—and can be reclaimed later

• Music’s value extends far beyond commercial success

• Direct creative integrity leads to longevity

• Industry myths often hide structural inequities

• Ownership and self-worth are deeply connected

• Music has measurable healing and therapeutic impact

• True success comes from alignment, not just accolades

• Writing “Rhythm of My Heart” & the Hidden Cost of a Hit

• Dyslexia, Creativity, and Reclaiming Artistic Worth

• “Dyslexia isn’t a flaw—it’s my superpower.”

• “You can write a worldwide hit and still be disconnected from your value.”

• “Music heals people long before it pays them.”

00:00 Writing “Rhythm of My Heart” 05:48 Dyslexia, Confidence, and Creative Identity 12:30 Early Career, CBC, and Learning by Ear 20:10 LA Studios, Publishing, and Industry Blind Spots 31:40 Rod Stewart, Hits, and the Cost of Success 41:55 Music Therapy and Healing Through Song 53:20 Reclaiming Worth, Ownership, and Longevity

music industry, songwriting, Rhythm of My Heart, Mark Jordan, dyslexia, neurodiversity, creative worth, publishing, ownership, royalties, music therapy, artist sustainability, creative confidence, Sold 4 a Song

Sold 4 a Song™ Podcast Hosted by Terrance Sawchuk, Billboard #1 multi-platinum songwriter, producer, artist, mixer, and entrepreneur.

Sold 4 a Song™ is a living exploration of creative worth, ownership, and the true value of music—inside the systems that monetize it.

If this episode resonates, you can follow the work at sold4asong.com.

In this episode of 'Sold for a Song', Terry Sawchuk discusses the evolving landscape of the music industry, emphasizing the importance of artists owning their copyright and data. He reflects on the past year, highlights key guests, and addresses the impact of AI on music creation and artist-fan relationships. Looking ahead to 2026, he shares his upcoming projects aimed at empowering creatives and raising awareness about the true value of music. Takeaways Artists must own their copyright and data to thrive. Monetizing directly and leveraging art is crucial. Empowering artists is essential for creative success. AI will significantly impact the music industry. Direct relationships with fans are vital for artists. Ownership and sustainability are key for future artists. The true value of music is often undervalued. Feedback indicates a broader appeal for my upcoming book. New projects aim to highlight music's societal value. Building a community of support for artists is important. Titles Empowering Artists in the Digital Age Reflections on 2025: A Year in Review Sound bites "AI will transform the music industry." "Thank you for joining me today!" "Let's build this movement together." Chapters 00:00 Empowering Artists in the Digital Age 02:48 Reflections on 2025: A Year in Review 06:09 The Future of Music: AI and Artist Relationships 08:50 Ownership and Sustainability for Creatives 11:45 Looking Ahead: New Projects and Goals for 2026

Keywords music industry, artists, copyright, AI, sustainability, ownership, creativity, fan relationships, digital age, music therapy

Sold 4 a Song™ Podcast hosted by Terrance Sawchuk, Billboard #1 multi-platinum songwriter, producer, artist, mixer, & entrepreneur.

Sold 4 a Song™ is a living exploration of creative worth, ownership, and the true value of music — inside the systems that monetize it.

If this episode resonates, you can follow the work at sold4asong.com.

In this episode of Sold 4 a Song, Terrance Sawchuk answers the question why do musicians, singers, actors, directors, producers, screenwriters, even stagehands,have unions… but songwriters don’t?

In this episode of Sold for a Song, Terry Sawchuk breaks down a truth that shocks many creators: songwriters are legally prohibited from forming a union in the United States. Not discouraged. Not frowned upon. Illegal.

Drawing on 30+ years in the music industry, including real-world examples from his own Billboard #1 career, Terry explains:

• How U.S. labor and antitrust law classify songwriters

• Why owning a song and controlling it are two very different things

• How compulsory licenses strip songwriters of the right to say no

• Why publishers, PROs, and Congress—not creators—set the rules

• Where live performance royalties break down (and often disappear)

• And why the future of creator power depends on direct ownership, private portals, and cutting out intermediaries

This episode is about clarity, leverage, and practical survival in a system that was never designed to favor the inventor.

• Why songwriter unions are illegal under U.S. antitrust law

• The difference between copyright ownership and price control

• What a song actually is (before publishers enter the picture)

• Advances vs. income, and why publishing deals behave like credit cards

• How administrative fees quietly eat up royalties worldwide

• The real story behind compulsory licenses

• A firsthand case study: pulling unauthorized uses of a #1 hit

• Why live concert royalties are one of the least transparent systems in music

• How Congress, the Copyright Royalty Board, and PROs shape songwriter income

• Elon Musk, platform leverage, and the future battle over music pricing

• Why artist-owned “home bases” are the most powerful path forward

• How education changes your leverage with labels and publishers

• Songwriters are independent rights holders, not employees, which blocks collective bargaining

• Once a song is released, key rights are permanently restricted

• Publishers and PROs do not equal songwriter representation

• Transparency failures aren’t accidental, they’re structural

• Ownership without control is not freedom

• The future belongs to creators who own, leverage, streamline, and sustain from their own platforms

“Owning your song and controlling your song are two very different things.”

“The inventor is the only one in the system who isn’t allowed to set the price.”

“If you don’t like the cost of music, don’t use music. Don’t over-leverage it.”

“Spotify and TikTok should be billboards, not the destination.”

• Understand your rights before releasing music

• Stop confusing advances with income

• Audit where your royalties are actually coming from

• Build a private, artist-owned home base

• Use platforms as traffic, not dependency

• Educate yourself before signing your next deal

• Join the Sold for a Song community: TerranceSawchuk.com

• Subscribe, rate, and review the podcast to help this message reach more creators

• Share this episode with a songwriter who still believes “someone else is watching out for them”

Terrance “Terry” Sawchuk is a Billboard #1, multi-platinum songwriter, producer, and industry veteran with over three decades in the trenches. Sold for a Song exists to challenge the systems that undervalue creators—and to offer real pathways back to ownership, leverage, and sustainability.

Sold 4 a Song™ Podcast Hosted by Terrance Sawchuk, Billboard #1 multi-platinum songwriter, producer, artist, mixer, and entrepreneur.

Sold 4 a Song™ is a living exploration of creative worth, ownership, and the true value of music—inside the systems that monetize it.

If this episode resonates, you can follow the work at sold4asong.com.

In this episode of Sold 4 a Song, Terry Sawchuk breaks down a quiet but fundamental shift in the modern music business: how platforms moved from distributing music to extracting data—and why most artists never see the upside of the value they generate.

Every stream, skip, save, replay, and share feeds an ecosystem designed to learn, predict, and monetize human behavior at scale. While creators focus on promotion and visibility, tech platforms quietly leverage analytics, audience data, and pattern recognition to build massive profit engines—often without artists realizing what they’re giving away.

This episode is a wake-up call for artists, producers, and songwriters who feel stuck in a loop of being controlled instead of being in control.

• Why fan behavior has become more valuable than the song itself

• How artists unknowingly give up masters, publishing, and audience data

• The real difference between reach and leverage—and why confusing the two keeps creators powerless

• Why visibility without control leads to noise, not sustainability

• What it truly means to own your audience in a data-driven industry

• Why platforms thrive on your data—and why artists must build their own infrastructure

• How small, leveraged audiences often outperform massive but disconnected followings

If you don’t own your rights, your data, or your direct relationship with your audience, you’re not participating in the upside—you’re powering it.

Understanding the difference between being visible and being leveraged is the first step toward reclaiming creative freedom, financial stability, and long-term value.

• Join the Sold for a Song community: sold4asong.com

• Subscribe, rate, and review the podcast to help this message reach more creators

• Share this episode with a songwriter who still believes “someone else is watching out for them”

Terrance “Terry” Sawchuk is a Billboard #1, multi-platinum songwriter, producer, and now author with over three decades in the trenches. Sold for a Song exists to challenge the systems that undervalue creators—and to offer real pathways back to ownership, leverage, and sustainability.

Sold 4 a Song™ Podcast Hosted by Terrance Sawchuk, Billboard #1 multi-platinum songwriter, producer, artist, mixer, and entrepreneur.

The Book (How Music Creators Lost Their Worth, and How to Take It Back) is a living exploration of creative worth, ownership, and the true value of music—inside the systems that monetize it.

If this episode resonates, you can follow the work at sold4asong.com.

Big announcement: my first book is finished!!! In this episode I share why I wrote it, to expose how the music industry has historically overleveraged and undervalued creators, and to offer practical ways artists can reclaim their worth and attract abundance.

I also discuss the early book release, the official launch before SXSW 2026, upcoming projects like a docu‑series called The True Value of Music, workshops, and how I plan to help creators streamline their careers so they can focus on making art.

Join me as I break down the problem, the path to self‑worth, and actionable steps for creators to thrive in a changing industry.

• Pick up your copy of my new book, $old 4 a $ong (How Music Creators Lost Their Worth, and How to Take It Back) sold4asong.com

• Subscribe, rate, and review the podcast to help this message reach more creators

• Share this episode with a songwriter who still believes “someone else is watching out for them”

Terrance “Terry” Sawchuk is a Billboard #1, multi-platinum songwriter, producer, engineer and now author with over three decades in the trenches. Sold for a Song exists to challenge the systems that undervalue creators—and to offer real pathways back to ownership, leverage, and sustainability.

Sold 4 a Song™ Podcast Hosted by Terrance Sawchuk, Billboard #1 multi-platinum songwriter, producer, artist, mixer, and entrepreneur.

The Book (How Music Creators Lost Their Worth, and How to Take It Back) is a living exploration of creative worth, ownership, and the true value of music—inside the systems that monetize it.

If this episode resonates, you can follow the work at sold4asong.com.

In this episode Terrance Sawchuk argues that musicians and creators must stop giving their value away to big platforms and instead build their own “private portals” to own relationships with fans. Using AI and simple tech, artists can use TikTok and Spotify as billboards to drive traffic to their own hubs, sell directly, and reclaim income and control.

The episode outlines practical steps and a mindset shift: stop relying on third-party platforms that monetize your data, create unique fan experiences on your own site, and use tech to streamline and sustain a real music business.

• Pick up your copy of my new book, $old 4 a $ong (How Music Creators Lost Their Worth, and How to Take It Back) sold4asong.com

• Subscribe, rate, and review the podcast to help this message reach more creators

• Share this episode with a songwriter who still believes “someone else is watching out for them”

Terrance “Terry” Sawchuk is a Billboard #1, multi-platinum songwriter, producer, engineer and now author with over three decades in the trenches. Sold for a Song exists to challenge the systems that undervalue creators—and to offer real pathways back to ownership, leverage, and sustainability.

Sold 4 a Song™ Podcast Hosted by Terrance Sawchuk, Billboard #1 multi-platinum songwriter, producer, artist, mixer, and entrepreneur.

The Book (How Music Creators Lost Their Worth, and How to Take It Back) is a living exploration of creative worth, ownership, and the true value of music—inside the systems that monetize it.

If this episode resonates, you can follow the work at sold4asong.com.

Terrance Sawchuk urges artists to build their careers from the ground up by testing songs and performance in their own neighborhood, learning from real audience feedback rather than chasing online vanity metrics or moving to a bigger city.

He explains why local shows, selling directly to fans, and maintaining ownership of your work create sustainable momentum, help you develop as an entertainer, and protect you from being undervalued by the industry.

Practical takeaways include focusing on live performance, measuring real results like ticket sales and repeat attendees, and committing to the work and time required to grow a lasting career.

• Pick up your copy of my new book, $old 4 a $ong (How Music Creators Lost Their Worth, and How to Take It Back) sold4asong.com

• Subscribe, rate, and review the podcast to help this message reach more creators

• Share this episode with a songwriter who still believes “someone else is watching out for them”

Terrance “Terry” Sawchuk is a Billboard #1, multi-platinum songwriter, producer, engineer and now author with over three decades in the trenches. Sold for a Song exists to challenge the systems that undervalue creators—and to offer real pathways back to ownership, leverage, and sustainability.

Sold 4 a Song™ Podcast Hosted by Terrance Sawchuk, Billboard #1 multi-platinum songwriter, producer, artist, mixer, and entrepreneur.

The Book (How Music Creators Lost Their Worth, and How to Take It Back) is a living exploration of creative worth, ownership, and the true value of music—inside the systems that monetize it.

If this episode resonates, you can follow the work at sold4asong.com

Recorded live at a Mississauga book event, this episode features Terrence Sawchuk discussing his book "Sold for a Song" and the long history of undervaluing music creators. He explores self-worth, ownership of songs and data, and practical solutions to help artists build sustainable careers.

Terry shares personal stories from Toronto and Nashville, highlights the power of community, and outlines ideas for artists to reclaim control—through ownership, direct fan relationships, and new tech platforms. A call-to-action for creators and supporters follows the talk.

• Pick up your copy of my new book, $old 4 a $ong (How Music Creators Lost Their Worth, and How to Take It Back) sold4asong.com

• Subscribe, rate, and review the podcast to help this message reach more creators

• Share this episode with a songwriter who still believes “someone else is watching out for them”

Terrance “Terry” Sawchuk is a Billboard #1, multi-platinum songwriter, producer, engineer and now author with over three decades in the trenches. Sold for a Song exists to challenge the systems that undervalue creators—and to offer real pathways back to ownership, leverage, and sustainability.

Sold 4 a Song™ Podcast Hosted by Terrance Sawchuk, Billboard #1 multi-platinum songwriter, producer, artist, mixer, and entrepreneur.

The Book (How Music Creators Lost Their Worth, and How to Take It Back) is a living exploration of creative worth, ownership, and the true value of music—inside the systems that monetize it.

If this episode resonates, you can follow the work at sold4asong.com