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Explore every episode of the podcast Social Media News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers

Dive into the complete episode list for Social Media News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
Training AI to Sound Like Your Brand19 Nov 202401:00:20

Ever wondered how AI could perfectly reflect your brand’s unique voice? This week on Social Media News Live, we’re exporting the world of authentic AI branding with Kinsey Soderberg, the mind behind Authentic AI. Kinsey walks us through her human-first approach to leveraging AI tools, ensuring your brand’s personality remains front and center.

Key Takeaways:

  • AI as Your Intern: Kinsey compares training AI to training an intern—don’t expect magic without guidance. AI shines when given clear instructions about your brand’s tone, values, and audience.
  • Building a Brand Blueprint: Learn how Kinsey’s 80-page Brand Blueprint helps ChatGPT create nearly spot-on content while saving her hours each week.
  • Repurposing Like a Pro: From social media captions to blog posts, Kinsey shows how AI can transform one piece of content into a multi-platform powerhouse.
  • Maintaining Authenticity: AI isn’t about replacing your creativity but amplifying it. Kinsey emphasizes using AI as a collaborative partner, ensuring the human touch stays intact.

Resources Mentioned:

  • DIY with AI Website – Kinsey’s hub for tools and resources.
  • Brand Blueprint Course: Create your own ultimate brand training guide for AI. Learn More
  • Reels Prompt Playbook: Download free AI-powered Reels prompts. Get It Here

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

----------------------

JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting...

Smartphone Video Mastery11 Nov 202400:59:24

Join us with Ryan Koral, founder of Tell Studios, as he breaks down the essentials of creating impactful videos with nothing but your smartphone. Drawing from his extensive background in filmmaking and strategic video marketing, Ryan reveals how anyone, from solopreneurs to small business owners, can harness the power of smartphone video to tell compelling stories and drive action.

Ryan dives into his journey from filmmaker to educator, sharing why he launched the Smartphone Film Academy. This Academy is designed to empower creators with the knowledge and skills to produce professional-quality videos using only a smartphone. Ryan discusses the most common mistakes people make with smartphone video – from smudged lenses to shaky footage – and offers practical tips for overcoming these pitfalls to capture clear, engaging content.

Throughout the conversation, Ryan emphasizes the value of storytelling and shares his TELL (Transition, Emotion, Leverage, Lead) framework to structure videos that resonate with audiences. He also tackles the myth that better gear equals better content, urging creators to focus on developing their unique voice and starting with what they have. From camera angles to lighting hacks, Ryan covers everything you need to know to start filming with confidence.

Key Points:

  • Smartphone Film Academy: Equipping creators to make professional videos with their phones
  • Practical tips to improve video quality, from cleaning lenses to understanding lighting
  • The TELL framework for creating engaging, story-driven videos
  • Overcoming imposter syndrome and embracing authenticity on camera
  • How AI is transforming video marketing and where Ryan sees the industry headed

Resources:


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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

----------------------

JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and

The Power of Sound with Jodi Krangle26 Jul 202400:55:29

Join us for an insightful conversation on the influence of sound in branding and communication with Jodi Krangle, a Toronto-based professional voice-over artist. Jodi has lent her voice to major brands like Dell, HGTV, Nespresso, and Kraft. She shares her expertise on how sound can shape brand perception and elevate business communication.

Jodi delves into her journey from volunteering at the Canadian National Institute for the Blind to becoming a renowned voice actor. She highlights the significance of audio branding and provides practical tips on enhancing the audio quality of podcasts and videos.

Key Points:

  • The role of sound in shaping brand perception
  • Insights from Jodi’s career in voice acting
  • Practical tips for improving audio quality in podcasts and videos
  • The impact of sound on consumer behavior and marketing strategies
  • The importance of consistency and emotional connection in audio branding

Resources:


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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

----------------------

JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Building a Business Podcast with Katie Brinkley12 Sep 202201:01:26
Podcasting offers an amazing opportunity to grow your personal brand, community, and business. On this week’s Social Media News Live, Katie Brinkley reveals how her podcast generates leads, builds her brand, and grows her agency. And, we’ll cover the workflow and processes that keep her show streamlined and consistent! Tune in and learn how to launch a business podcast of your own.
Live from Podcast Movement!07 Sep 202201:49:36
Join Jeff Sieh and Grace Duffy as they recorded live from Podcast Movement! Guests Lou Mongello, Megan Powers, Christiana Comer from Descript, Colin Gray, Jim Fuhs, and Erik Fisher discuss the state of podcasting and live video.
Why Authenticity Wins in Marketing with Crystal Tosh20 Aug 202201:00:29
Crystal Tosh smacked head-first into the realization that she was running a business she hated and chasing clients with other people’s one-size-fits-all strategies. As a self-proclaimed marketing rebel, she now helps business owners tap into what makes them unique and lean into their magnetic intuition. Tune in to learn more about her authentic approach to marketing and how you can tap into yours too!
Instagram Updates for Dummies with Corey Walker13 Aug 202200:55:17
You’ve probably noticed a few changes to Instagram over the past few months. More videos and recommended content than friends’ posts, more ads, and new features that have many users upset! We have Corey Walker, the co-author of "Instagram for Dummies” and marketing specialist, on this week’s Social Media News Live to help make sense of all the updates (and update reversals) coming from Instagram. Is the platform still impactful for brands and profitable for creators? Find out!
Turning YouTube Content into Cash with Nick Nimmin30 Jul 202201:06:40
With nearly 1 million subscribers on YouTube and videos that are nearing 3 million views, Nick Nimmin has the biggest channel dedicated to helping content creators grow and thrive on YouTube. On this week’s show, we’re asking Nick how content creators can make money with their Youtube channels through new shopping features and YouTube Shorts!
Big Impact Small Budgets with Liz Jostes24 Jul 202200:55:45
It’s possible for small businesses to do great big things with their marketing budgets. It’s all about investing wisely. In this week’s show, Liz Jostes of Eli Rose Social Media shares her secrets for making a big impact on social with your small business budget. We’ll also discuss what you need to know about the new Facebook Pages experience, navigating Pro Mode for personal profiles, and getting ready to face “what’s next” in social media marketing!
The Remarkablilty Formula with Rich Brooks16 Jul 202200:54:30
To succeed in today's competitive marketplace, it's not enough to be good at what you do. You need to be remarkable. In this week’s Social Media News Live, Rich Brooks breaks down The Remarkabity Formula. We’ll discuss the concept of remarkability – what does it mean?! – and how to use this simple yet powerful method of standing out online and off.
What's New In Live Video with Ross Brand09 Jul 202200:58:28
Ross Brand wrote the book on live streaming and digital media trends. Then, came back with a sequel! On this week’s Social Media News Live, we’re going to talk about what it takes to launch a successful live show – the skills, the connections, and the proven techniques. Plus – we’ll ask how he sees live video evolving and adapting to new technology.
Build Brand Deals with Chris P Giles06 Jul 202200:56:59
Getting brand deals can be the Holy Grail for many creators. What does it take to get started? How big of an influencer do you have to be? How do you even find brands to partner with? These are just some of the questions we'll discuss in this week's episode. Our special guest this week is Chris P Giles. He has spent the last 18 years in the entertainment and live events industry and helps entrepreneurs and content creators navigate and monetize in a digital world. We will also have a special guest co-host, Chris Stone from Dealcasters, who has tons of experience working with brands.
LinkedIn Creator Mode: ON with Kate Paine27 Jun 202201:01:40
On this week’s Social Media News Live, we’re asking LinkedIn and Personal Branding pro, Kate Paine, about LinkedIn Creator Mode and how over 10 million LinkedIn users who’ve activated it are using it to expand their reach and stand out in their industry!
The Blueprint for Solopreneur Success with Lou Mongello17 Jul 202400:58:48

This week, we’re thrilled to have the legendary Lou Mongello back with us. Lou has mastered the solopreneur journey, transforming his passion for Disney into a thriving business and now he’s sharing his secrets in his new course, “Blueprint for Solopreneur Success.”

In this episode, Lou dives into what it takes to succeed as a solopreneur. From identifying your “why” to building a sustainable business model, Lou’s course is designed to guide you every step of the way. Whether you’re just starting out or looking to refine your strategy, this episode is packed with actionable insights and practical advice.

Key Highlights:

  • Identifying Your “Why”: Lou emphasizes the importance of knowing your passion and what sets you apart in a crowded space. Your “why” is crucial in sustaining your motivation and driving your business forward.
  • Building the Foundation: Learn how to lay the groundwork for your business with clear mission statements, differentiators, and strategies that align with your passion.
  • Practical Tools and Tips: Lou shares his favorite tools and methods for staying organized and efficient. From Evernote to Ecamm, discover the resources that can help streamline your workflow.
  • Avoiding Overwhelm: Lou’s course is designed to be accessible and manageable, with daily emails and worksheets that help you build your business step by step without feeling overwhelmed.
  • Community and Support: The importance of surrounding yourself with supportive people and leveraging community to stay motivated and inspired.

Resources:

  • Blueprint for Solopreneur Success: Check out Lou’s new course at loumongello.com – it’s only $7 and packed with valuable insights!
  • Momentum Workshop: Learn more about Lou’s in-person event at loumongello.com/momentum.

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

----------------------

JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and

Podcasting Trends and Profits with Erik Fisher25 Jun 202200:54:00
On this week’s Social Media News Live, we’re asking the creator of the popular podcast Beyond The To-Do List, Erik Fisher, about the emerging future trends in podcasting, the hot topics of conversation this year, and how to make your show stand out in a growing industry.
Creating Revenue with Content with Rob Balasabas13 Jun 202201:00:07
Is turning your skills as a video creator, writer, podcaster, or designer into a career just a dream? Or is it time to get yourself out there and in front of potential clients? Ready or not! We’re asking Rob Balasabas what he’s learned as a video creator, strategist, and Head of Partnerships at Uscreen on what it takes to become a full-time content creator. Find out how the experts you love, watch, and follow are really marketing and selling their content, on this week’s Social Media News Live.
Social Media News Roundup04 Jun 202200:58:20
Building Community with Volley with Mitchell Dong21 May 202201:00:17
Find out what Mitchell Dong has learned about communication, collaboration, and community building as the Head of Community at Volley. We’re exploring everything you need to know about Volley, a new video messaging app taking on chat, video conferencing, and social feeds – all at once. It’s doing an excellent job for coaches, teams, and mentors. Find out what it can do for YOUR business! Plus, Mitch will answer questions from our audience about community building!
Amazon Live Selling with Dealcasters14 May 202201:13:24
We’re talking to Jim Fuhs and Chris Stone of Dealcasters all about the biggest opportunity for creators and marketers alike: Live Selling on Amazon Live! We’re exploring what it takes to become an Amazon influencer, and how you can make money while building your own brand with it! Plus - questions from our audience about live selling will be answered by Jim & Chris!
Live Selling Strategies with Stephanie Liu12 May 202200:59:57
Live selling will be a $25B (yes BILLION) industry by next year! With its captivating mix of entertainment, live demos, and delivery to your doorstep, it’s the future of retail and opens enormous opportunities for retailers, creators, influencers, and remote live producers to shine! On this week’s Social Media News Live, Stephanie Liu gives us the scoop on live selling and shares what it takes to launch your own live shopping show. We'll also talk about Season 2 of her Ecamm series, ShowRunner -- where she shares "live selling secrets and strategies." You won't want to miss this week's show!
Pinterest for 2022 with Alisa Meredith03 May 202200:40:16
What's so "pinteresting" about Pinterest? A lot! What if I told you that Pinterest can... - Reach engaged users looking for new ideas and products? Yes! - Ever heard of Pinterest drama? Nope! Because we don't do drama on Pinterest... it's all about you and your products! - Extend the life of your content from today to evergreen - Boost your videos! Pinners love videos, watching close to 1 billion videos a day on Pinterest. On this week’s Social Media News Live, we’ve invited Pinterest expert, Alisa Meredith, to discuss the best practices and trends that are working on Pinterest.
Coaching? Counseling? Masterminds?23 Apr 202201:05:52
Business Coaches, Counselors, Mentorship Programs, and Mastermind Groups – all of them promise to develop your abilities, accomplish your goals, and build accountability. But which one will give you the clarity and direction you need to grow your business or become more skilled in your career? Which avenue is right for you? On this week’s Social Media News Live, we’ve invited business coach and licensed therapist, Anthony Witt, to help us answer these questions and more!
Writing Clickable Copy with Liz Wilcox18 Apr 202201:01:31
Want to write emails that actually get opened? Writing your weekly newsletters doesn’t have to be a chore or a bore. In fact, it can be fun! On this week’s Social Media News Live, Liz Wilcox shares her proven process for writing copy that makes people “click” for more and building an email list that converts!
Upgrade Your Social Media with Dorien Morin-van Dam11 Apr 202201:00:41
Q1 2022 is Over! Do you have all of the data you need to make decisions about your social media content for Q2? Q3? Have you done an audit on your content lately? Today, we’re talking to Dorien Morin-van Dam on this week’s Social Media News Live about campaign planning, organic content ideas, and what trends should be driving your social media strategy through the rest of 2022.
How to Skyrocket Your Side Hustle10 Jul 202400:57:28

Join us for an eye-opening chat with the dynamic Lindsay Dollinger. Lindsay has successfully balanced a full-time teaching career while growing her coaching business. She shares her journey, strategies, and actionable tips for anyone looking to turn their passion into a thriving side hustle.

We explore:

  • Balancing Act: Learn how Lindsay juggles teaching full-time and her business. She started small with a Facebook group, then added more as she grew confident.
  • Time Management: Discover her secret for time-blocking and prioritizing income-generating activities. Lindsay emphasizes planning and being intentional with her time.
  • Mindset Mastery: Hear about her mindset shift after a personal tragedy and how personal development helped her through tough times.
  • Overcoming Challenges: Lindsay discusses the hurdles she faced, from time management to dealing with naysayers, and how she overcame them with strategic planning and mindset work.
  • Goals and Vision: She shares her evolving goals, from teaching to fully diving into her business, while highlighting the importance of treating your side hustle with the respect it deserves.

Key Takeaways:

  1. Start Small: Focus on one core offer before expanding.
  2. Be Intentional: Prioritize tasks that bring the most results.
  3. Mindset Matters: Personal development is crucial for growth.
  4. Set Boundaries: Clear boundaries help balance work and side hustle.
  5. Consistency is Key: Show up consistently to build credibility and success.

Resources:

  • Lindsay Dollinger's Website: lindsaydollinger.com
  • Purpose and Pixie Dust Podcast: Available on all major platforms

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

----------------------

JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and

Social with a Sense of Humor with Ramon Ray01 Apr 202200:56:23
What are the benefits of having a sense of humor? Plenty, in fact! Humor builds relationships and increases learning. It also improves productivity and prevents burnout. But expressing your funny side online can be tricky! We invited Ramon Ray on this week’s Social Media News Live to talk about having a sense of humor on social when you’re a brand.
Growing Facebook Groups Community with Paul Gowder28 Mar 202200:57:56
PowWow Nation is an active and engaged Facebook community of over 97K members where he experiences, teaches, and celebrates Native American Culture. We invited founder and owner, Paul Gowder on this week’s Social Media News Live to dive into all the ways that he keeps this online community connected, monetized, and growing!
Selling Online Courses with Ian Anderson Gray20 Mar 202201:00:28
Gone are the days when you could simply promise prospects that you’re worth investing in. Instead, you have to prove it! And, there is no better way to establish your expertise and authority than by creating an online course to sell. We invited Ian Anderson Gray to this week’s Social Media News Live to give us a crash course on creating online courses for profit!
Troubleshoot Your YouTube Strategy with Shelly Nathan15 Mar 202200:56:32
Are you having trouble getting your videos to rank on YouTube? You're doing everything right and still not seeing the results you want? We invited expert video creator and YouTube coach, Shelly Nathan, to this week’s Social Media News Live to troubleshoot your YouTube strategy. We’ll also chat about the payout YouTube is offering podcasters willing to expand to video and explore how YouTube Shorts is measuring up to TikTok.
Short-Form Storytelling with Molly Mahoney08 Mar 202200:57:20
Ever since one of Molly Mahoney’s Reels hit 30+ million views and generated $160K in revenue on Facebook, people have been reaching out to her to find out HOW!! That’s right. Reels are for REAL! On this week’s Social Media News Live, Molly joins Jeff and Grace to talk about monetizing your video views with the Facebook Reels Bonus Program. We’ll also chat about the future of short-form storytelling and how you can do it too!
Diving into the Metaverse with Mitch Jackson01 Mar 202201:00:07
This week, Mitch Jackson joins Jeff and Grace to explore the Metaverse. We’ll chat about his new book, The Metaverse Handbook, and get his insights into how it’s going to shape the future of business and culture as we know it. And, because he is a lawyer, we’re getting his advice on protecting yourself, your interest, and your brand in this new, immersive, boundless world.
Designing Customer Experiences with Mark Schaefer27 Feb 202201:01:30
The last two years have been a catalyst for consumer expectations and how business gets done. This week, Mark Schaefer joins us to explore how to design a seamless customer experience beyond social media and build brand trust in the face of significant societal change. We’ll even dive into the future of marketing in the world of Web 3.0 and the Metaverse. ADDED BONUS! - Our friend Gary Stockton from Experian joins us at the start of the show for his insights.
Marketing with Empathy with Brooke Sellas18 Feb 202200:55:59
Marketing is more than mapping a customer journey through a sales funnel. It requires taking a walk in their shoes and understanding how to help them get where they want to go. But for that, you don't want to just think like a marketer. You need to BE the customer! Brooke Sellas, Founder & CEO of B Squared Media, joins Jeff and Grace to explore how to connect, converse, and convert through social-led customer care.
Creating Connections at Virtual Events with Mike Allton16 Feb 202201:03:06
With the volume of virtual events continuing to rise or go hybrid, attendees and brands want something beyond another Zoom call. On this week’s Social Media News Live, we’ll discuss the best ways to connect, network, and create memorable experiences! Mike Allton, Head of Strategic Partnerships at Agorapulse, joins Jeff and Grace to share his insights and expertise on raising the bar for virtual events.
Instagram Storytelling with Lisa DiNoto Glassner29 Jan 202200:56:15
On this week’s Social Media News Live, Lisa DiNoto Glassner shares her secrets to success on Instagram, including how to tell your brand story and keep an audience's interest! Tune in for insights from an Instagram expert!
Essential LinkedIn Video Tips for Every Professional03 Jul 202401:00:00

Join us for an insightful Social Media News Live episode as we explore "Essential LinkedIn Video Tips for Every Professional" with our expert guest, Louise Brogan.

During our discussion, Louise covers the importance of optimizing your LinkedIn profile, the best practices for using video, and how to create engaging content that resonates with your audience. She highlights the significance of keeping your profile updated, the value of adding video to your featured and experience sections, and the impact of LinkedIn's algorithm on your visibility.

Key Points:

  • Optimizing Your LinkedIn Profile: Ensure your profile is up-to-date with a professional photo, a compelling headline, and a detailed about section focused on how you can help others.
  • Utilizing Video on LinkedIn: Add videos to your featured section and experience section to showcase your expertise and engage your audience. Embed captions to make your videos accessible and consider the format (vertical vs. horizontal) that best suits your content.
  • Engagement and Algorithm: Encourage engagement by creating content that sparks conversation. Regularly update and repost content to maintain visibility and train the LinkedIn algorithm to show your posts to a broader audience.
  • Live Streaming and Interaction: Leverage live streaming to connect with your audience in real-time. Schedule your live events in advance to build anticipation and gather more attendees.

Resources:

  • Louise Brogan's Website: louisebrogan.com
  • LinkedIn Profile Optimization: Check out Louise's YouTube channel for tutorials on optimizing your LinkedIn profile and adding video content.

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

----------------------

JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live...

Pinterest Consumer Trends and Updates with Alisa Meredith24 Jan 202200:54:09
Are you ready for the next big thing? Before you see it everywhere, you’ll see it on Pinterest. Pinterest marketing expert, Alisa Meredith, joins Jeff and Grace for this week’s Social Media News Live! We’re covering Pinetest’s prediction around the biggest consumer trends in 2022 and how you can use this info to reach new customers! We’ll also talk about leveraging video on Pinterest to drive sales and how its user base is evolving to include more men and “novelty-seeking” Gen Z this year.
Streamline Your Content Marketing with Desiree Martinez16 Jan 202200:55:45
Not sure how to plan content around your brand this year? Overwhelmed by. ALL. OF. THE. OPTIONS. and not sure where to put your time and resources? For this week’s Social Media News Live, video creator and award-winning social media consultant Desiree Martinez joins Jeff and Grace as they cover strategies for simplifying and streamlining your content plans for 2022 as well as the latest video marketing updates.
Productivity Strategies for 2022 with Erik Fisher10 Jan 202200:56:26
For this week’s Social Media News Live! Erik Fisher joins Jeff and Grace and today’s show is all about being more productive in 2022. We’re covering strategies for prioritizing what’s essential in your life and sharing tools for collaborating with remote teams and customers. We’ll also talk about what it takes to “unplug” from time to time but still keep your business going.
Growing Your Business with Live Video in 2022 with Ian Anderson Gray03 Jan 202200:59:18
Want to discover how live video can grow your business? Live video continues to be a growing trend that is changing the way businesses interact with their leads and customers. On this week's Social Media News Live, Ian Anderson Gray and Jeff Sieh discuss how live video can help your business grow in 2022. We'll also discuss the tools and trends are happening in the live video landscape right now as well as predictions that could affect your business.
Instagram Marketing for 2022 with Peg Fitzpatrick23 Dec 202100:59:41
Are you ready to level up your Instagram marketing strategy this coming year? For this week’s Social Media News Live! Jeff and Grace are joined by Peg Fitzpatrick and today’s show is all about Instagram! We’re covering the newest features and product updates, the future of Instagram marketing in 2022, and how to stay competitive in a busy space!
Ask a Marketer: 2022 Campaign Planning with Colin Lepiscopo17 Dec 202100:53:35
Are you ready for 2022? Are your marketing plans? Experienced Marketing Director and co-founder Colin Lepiscopo joins Jeff and Grace to talk about the campaign strategy and planning for 2022. What have we learned from 2021, and what’s ahead for 2022?
Podcasting for Business Growth: Part 2 with Shannon Hernandez10 Dec 202100:59:54
What does it take to become a successful podcaster? Radio veteran, podcaster, and podcast producer, Shannon Hernandez, is back to talk about the tools, tech, monetization, and motivation that go into creating a successful and profitable podcast. Join us for this week’s Social Media News Live!
Storytelling Strategies with Chad Illa-Petersen24 Nov 202100:57:53
Join us for this week’s Social Media News Live! Jeff and Grace are joined by Chad Illa-Petersen to talk about what storytelling means for businesses. We break down the elements of a good story, share tips on improving your storytelling skill and discuss why your brand needs a storytelling strategy for 2022.
Metaverse Mystery Explained with Erik Fisher14 Nov 202100:45:36
What does Facebook's name change to Meta mean? Will it affect your marketing? How will you use this new feature in your social media strategy? Tune into this week’s show to find out! In this episode of Social Media News Live, Jeff Sieh and Erik Fisher discuss why the name change, as well as Virtual Reality, Augmented Reality, Mixed Reality and Extended Reality. What that tech looks like and what that means for your business.
Podcasting for Business Growth with Shannon Hernandez08 Nov 202101:00:42
How can podcasting benefit your bottom line? Tune in to this week’s Social Media News Live and discover how to use the power of podcasting to connect with customers and grow your business. Radio veteran, podcaster, and podcast producer, Shannon Hernandez join Jeff Sieh and Grace Duffy to talk about connecting with customers through high-quality content that’s both entertaining and informative while still maintaining your authentic voice.
Starting A Video Podcast26 Jun 202400:53:04

This week, Katie Fawkes and Natalie Burnett from The VHS Club discuss the ins and outs of starting a video podcast. These dynamic duos share their journey from childhood friends to video podcasting enthusiasts, offering a candid look at the challenges and triumphs of their creative venture.

Katie and Natalie kick off by recounting their initial hurdles, from overcoming perfectionism to managing technical aspects. Katie, a seasoned Ecamm user, discusses how familiarity with the tool eased their startup process, while Natalie, new to the scene, shares her apprehensions and how she tackled them.

Key Points:
  • Overcoming Perfectionism: Katie and Natalie share their initial hurdles and how they overcame them to start their video podcast.
  • Technical Setups: Recommendations for beginners on using familiar and user-friendly tools like Ecamm and YouTube.
  • Audience Engagement: The importance of interactive elements and community feedback in growing a podcast.
  • Consistency and Balance: Tips on maintaining a regular podcast schedule while balancing personal and professional commitments.
  • Merchandise Store: How their Fourth Wall store has enhanced audience connection and support.

Resources:

----------------------

Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from...

Instagram Partnerships and Promos with Lou Mongello01 Nov 202100:56:48
Are you a business owner who uses Instagram? In this episode of Social Media News Live, Grace Duffy and Jeff Sieh talk with Lou Mongello about all the new changes happening on Instagram. They discuss how businesses can take advantage of these updates and what you need to know about the new Story Links, Collabs, and Desktop Publishing. If you want to learn more about these long-awaited updates to Instagram, then be sure to tune into this show! Join in as Lou shares his wisdom on what's working on Instagram today!
Social Media Predictions for 202223 Oct 202100:56:08
Join us for this week’s Social Media News Live! Jeff and Grace share what the future of social media will look like in 2022. With decades of digital marketing experience - yes! decades, we'll discuss how we’ve seen the industry evolve over time and recap the social media trends of 2021 (so far)!
Creating Community with Cohort Courses with Adrian Salisbury16 Oct 202100:58:54
Do you want to create a deeper community around your brand? Want to discover how cohort-based courses can help your business grow? In this episode of Social Media News Live, Jeff Sieh and Ian Anderson Gray talk with Adrian Salisbury about the opportunity around cohort-based courses. They'll discuss the rise in these types of courses and how, if done correctly, they can be extremely powerful tools in building communities around your brand or business.
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