Did you know your happiest customers could be your greatest marketing asset? 

In this episode, we’re diving into user-generated content (UGC)—what it is, why it’s so powerful, and how you can get your customers to create it for you. UGC builds trust, boosts engagement, and drives sales—all without costing you a dime.

I’ll walk you through simple ways to encourage your customers to share content about your business and how to showcase it to grow your credibility and audience fast. If you’re ready to turn your customers into your biggest cheerleaders, this episode is a must-listen!

What You’ll Learn:

1. Why UGC is a trust-building powerhouse.
2. Three easy ways to encourage customers to create content for you.
3. The best ways to showcase UGC on your social media, website, and beyond.

Your Action Step:

This week, pick ONE way to encourage UGC and ONE way to showcase it. Whether it’s a branded hashtag, a fun giveaway, or simply reposting customer photos, start leveraging the content your audience is already creating!

With all my support, Chey

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

You’ve got followers, but how do you turn them into paying customers? If you’re stuck collecting likes without seeing sales, this episode is for you.

In this episode, I’m sharing a simple, actionable blueprint to move your followers from casual scrollers to loyal customers. You’ll learn how to build trust, create irresistible calls-to-action, and make the buying process so easy that your audience can’t help but say “yes!”

If you’re ready to grow your business online without feeling pushy or overwhelmed, hit play now!

What You’ll Learn:

1. Why trust is the foundation of every sale.
2. How to craft clear, strategic calls-to-action (CTAs).
3. The power of social proof to build credibility.
4. How to simplify the path to purchase and remove friction.

Your Action Step: This week, implement one of these steps:

1. Add a clear, specific CTA to your next post.
2. Share one piece of social proof—a glowing review, a happy customer photo, or a testimonial.
3. Spend five minutes auditing your bio or website to make sure the next step for your audience is obvious.

 

With all my support, Chey

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

Are you posting on social media but hearing… crickets? It’s not your fault, and it’s not your content—the real secret to social media growth isn’t posting more. It’s engagement.

In this episode, I’m sharing why engagement is the lifeline of your social media strategy and breaking down three simple engagement moves to help you connect with your audience, boost your visibility, and turn followers into loyal customers.

This episode is short, sweet, and packed with actionable tips you can start using TODAY to grow your business online. Don’t miss it! See you on social, boss. Xo, Cheyanne

What You’ll Learn:

1. Why engagement matters more than ever.
2. How to respond like a human and build loyalty.
3. The power of starting conversations (instead of waiting for them!).
4. Why celebrating your audience makes your brand unforgettable.

Your Action Step: Choose ONE of these engagement moves and put it into action today:

• Respond like a human.
• Start the party.
• Celebrate your people.

Then let me know how it worked!

With all my support, Chey

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

Are you making these top social media mistakes? Don’t worry, you’re not alone—I’ve made them too! 

 

In this episode, we’re diving into the 3 most common mistakes that could be holding your business back online—and the simple ways to fix them.

 

Here’s what we’ll cover:

• Why being too salesy can drive your followers away (and how to create a balanced content strategy).
• The importance of engagement (hint: ignoring DMs and comments is like ghosting your customers).
• How inconsistent posting can kill your momentum—and a pro tip to stay on track.

 

By the end of this episode, you’ll have actionable steps to turn these mistakes around and start seeing real results from your social media. Plus, I’m sharing some free resources, like my social media conversion checklist, to make implementing these tips even easier.

 

Ready to level up your social media game? Let’s fix those mistakes and get your strategy working for you!

 

With all my support, Chey

 

 

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

Let’s get real—people don’t just buy products; they buy stories they can believe in and be part of. And as a small business, your story is your secret sauce to standing out. 

 

In this episode, I’m diving into one of the most powerful tools for connecting with your audience: your brand story. I’m breaking it all down into simple steps to help you craft a story that builds trust, loyalty, and lifelong customers.

 

Here’s what you’ll learn:

• Why storytelling is important for small businesses to connect emotionally and drive action.
• How to create your brand story using my easy 3-step framework:
• Simple ways to share your story effectively, on your website, social media, and even through customer interactions.

 

Plus, I’ll share examples to show why stories stick and sales pitches don’t.

 

By the end of this episode, you’ll have everything you need to write your own compelling brand story and start sharing it in a way that attracts your target customers.

 

Grab your notebook, hit play, and let’s do this! 

 

With all my support, Chey

 

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

Is social media planning feeling like just another impossible task on your never-ending to-do list? 

 

Trust me, I get it. But what if I told you that you could plan an entire week of social media content in just one hour? 

 

In this episode, I’m sharing my step-by-step system to make social media planning simple, stress-free, and effective.

 

Here’s what you’ll learn:

• How to brainstorm content ideas that your audience will love using my “3 E’s” strategy: Educate, Engage, and Entertain.
• Tips for writing captions quickly and in your authentic brand voice.
• How to pair captions with visuals that grab attention and connect with your followers.
• The best tools to schedule social media posts and save time every week.
• A bonus tip to make sure your posts actually get seen (and how to avoid the dreaded “post and ghost” mistake.)

 

This episode will help you stay visible online without spending hours every week. So grab your coffee, set your timer, and let’s get started!

 

With all my support, Chey

 

 

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

Are you feeling overwhelmed trying to show up on every single top social media platform? I get it—it’s exhausting, right? Well, here’s some good news: you don’t need to be everywhere to grow your small business.

 

In this episode, I’m breaking down how to choose the right social media platforms for your business. Whether you’re running a brick-and-mortar store, a local service, or even a B2B business, I’ve got actionable tips to help you figure out where your audience is hanging out and how to meet them there.

 

You’ll learn:

• Why it’s better to focus on one or two platforms instead of spreading yourself thin.
• How to match your social media strategy to your business goals.
• Real-life examples, like how one local business tripled their leads by focusing on the right platform.

 

By the end of this episode, you’ll know exactly where to focus your time and energy to see real, measurable results. So grab your coffee, your notebook, and let’s simplify your social media marketing!

 

Let’s work smarter, not harder, and make social media fun again!

 

With all my support,

Chey

 

 

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

Hey there, business bosses!

 

In this episode of, I’m sharing 5 easy and actionable social media strategies that will help you bring more customers right through your front door. Whether you’re running a cozy coffee shop, a stylish boutique, or any other local business, these tips are all about connecting with your community and turning followers into real-life foot traffic.

 

Here’s what you’ll learn:

1. How to use hashtags to make your business discoverable by the people who live, work, and shop near you.
2. Why partnering with local influencers (even those with small followings!) can supercharge your brand’s visibility.
3. The power of sharing local events and stories to show off your community involvement and build trust.
4. How to run social media-exclusive deals that drive engagement and in-store visits.
5. What geo-tagging is and why it’s a must for getting your business noticed by nearby customers.

 

These are simple, hyperlocal strategies designed to work for your small business and make a BIG impact on your sales.

 

Grab your coffee, hit play, and let’s turn your social media into a powerful marketing tool that delivers results.

 

With all my support, Chey

 

 

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

Feeling overwhelmed by social media? You're not alone! 

 

In this episode, I’m sharing my best tips for social media automation in a way that saves you time and keeps your brand feeling personal and authentic. Whether you’re a wellness coach, boutique hotel owner, or a vacation tour operator, this episode is packed with actionable advice to help you make social media work for you.

 

Here’s what you’ll learn:

1. Why consistency is key to building trust on social media (and how automation helps).
2. What you can automate—from scheduling posts to creating content templates.
3. Simple tools that make social media easier, like Canva and Later.
4. How to stay authentic while automating, so your audience still feels connected.
5. A 3-step workflow to streamline your social media strategy starting this week.

 

I’ll also share real-life examples and a challenge to help you put these ideas into action right away.

 

Ready to save time and grow your business on social? Tune in now and let’s make it happen!

 

With all my support, Chey

 

 

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

Ever feel like social media is taking up way too much of your time?

 

Managing posts, engaging with followers, and tracking analytics can feel like a full-time job, but the right marketing tools for small businesses can change that.

 

In this episode, I’m sharing the best social media content planning and automation tools to help you work smarter, not harder!

 

Here’s what you’ll learn:

• How to automate social media posts so you’re not glued to your phone.
• The top scheduling tools that make content planning easy.
• Social media engagement tools to help you connect with your audience effortlessly.
• The best marketing tools for small businesses to streamline your workflow.
• Audience engagement strategies that actually build relationships (not just likes).

 

If you want to streamline posting, connect with your audience, and track results, hit play and make social media easier!

 

With all my support, Chey

 

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

Ever wish your followers would do more than just like your posts? 

 

What if they became your biggest cheerleaders, sharing your content, recommending your business, and showing up regularly because they feel like they’re part of something bigger?

 

In this episode, we’re talking all about building an online community that actually helps your business grow. No more fake followers, no more paying for likes, just real connections with people who love what you do! 

 

I’ll break down:

• Why building a community matters – How it helps with brand loyalty, organic growth, and valuable customer feedback.
• How to create a strong community – From defining your purpose to picking the right platform (Facebook Groups, Instagram, LinkedIn, etc.).
• What to post to keep people engaged – Content ideas that make your audience feel valued and excited to participate.
• How to stay consistent – Easy ways to interact with your community without spending hours online.
• Pro tips for keeping your community growing – How to encourage conversations, set the right tone, and celebrate your audience.

 

By the end of this episode, you’ll have one simple step to start building your community today!

 

If you’re ready to turn your social media followers into loyal fans, hit play and let’s dive in! 

 

With all my support, Chey

 

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

Not sure if Facebook and Instagram ads are worth the money? I hear you!

 

In this episode, I’m breaking down exactly how to run social media ads without wasting your budget, even if you only have $5 a day to spend!

 

You'll learn:

• Why social media ads work (even for small businesses!)
• 4 simple steps to create your first ad
• How to target the right audience to get real results
• The secret to maximizing a small budget with smart strategies
• Why your social media profile needs a glow-up before running ads

 

I’ll also share a real-life example of a coffee shop that increased foot traffic by 30% with just a $50 ad campaign, proof that you don’t need a huge budget to see results!

 

Ready to grow your business with smart, cost-effective social media ads? Hit play now!

 

With all my support, Chey

 

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

Feeling like social media is just another thing on your never-ending to-do list? 

I hear you! 

But what if I told you that Instagram Reels could be the easiest (and most fun) way to boost your small business marketing, connect with more customers, and drive real results? 

In this episode, I’m breaking down exactly how to use Instagram Reels to build brand awareness, increase social media engagement, and grow your business, without spending hours filming or needing fancy equipment.

Here’s what you’ll learn in this episode:

• Why Instagram Reels get 22% more engagement than regular posts (and how to use that to your advantage).
• The 3 key ingredients of a great Reel that stops the scroll and gets views.
• Easy Instagram marketing ideas you can use right now to attract more customers, even if you’re new to Reels.
• How to batch-create content so you’re not stressing about posting every day.
• The biggest mistakes small businesses make with Reels and how to avoid them.

If you’re ready to turn your social media strategy into a real growth tool, this episode is for you! 

Let’s make social media growth happen!

 

With all my support, Chey

 

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

Today I want to talk to you about something that can make a huge difference in your small business: social media metrics. If you’ve ever felt lost trying to figure out what numbers actually matter, you’re not alone. The good news? I’ve got you covered!

 

In this episode, we’re diving into the numbers that actually matter on social media. Forget about vanity metrics like likes and followers, they might look good, but they don’t help your business grow. Instead, I’ll teach you how to focus on valuable metrics that drive real results.

 

Here’s what you’ll learn in this episode:

• The difference between vanity metrics and valuable metrics (and why the latter is your new best friend).
• 4 key metrics every small business should track: engagement rate, website clicks, conversions, and reach.
• Simple tools and strategies to track your social media analytics without feeling overwhelmed.
• How to use these numbers to create smarter content and grow your business.

 

Plus, I’ll give you an actionable challenge to pick one metric to focus on this month, because small, consistent steps lead to big wins.

 

Let’s turn your social media into a powerful tool for measurable growth. Tune in now!

With all my support, Chey

 

 

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

Struggling with the ever-changing social media algorithm? Feeling like your content just isn’t getting seen?

 

I get it! But instead of working against the algorithm, 2025 is all about leveraging a social media strategy that makes it work for you.

 

In this episode, I’ll break down what recent algorithm updates mean for your content, how to use engagement metrics to your advantage, and why platforms are prioritizing authentic, relatable posts more than ever. Plus, I’ll share key social media trends that will help your small business marketing thrive in 2025.

 

Here’s what you’ll learn:

• How the social media algorithm actually works
• The best ways to boost engagement using video marketing and short-form video content
• Why consistency beats perfection in your social media strategy
• Key social media trends that will keep your brand ahead

 

If social media feels like a guessing game, this episode will give you clarity and actionable steps. Grab your coffee, hit play, and let’s make social media work for you! 

With all my support, Chey

 

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

Is influencer marketing just for big companies with huge budgets? 

 

Micro-influencers often have higher engagement and stronger trust with their audience, making them a powerful tool for brand growth. The best part? You don’t need a massive budget to see real results, you just need the right strategy. 

 

Engagement matters more than follower count, and the right influencer collaboration can bring in real customers, not just likes. 

 

In this episode, I’m breaking down how micro-influencers can help your brand grow, without breaking the bank. I’ll show you how to find and work with the perfect influencers to build brand awareness, increase social media engagement, and drive sales with a smart social media strategy.

 

In this episode, you’ll learn:

 

• Why micro-influencers are more valuable than big influencers for small businesses
• How to find the right influencer for your brand (without wasting time on the wrong ones)
• The best engagement strategies to make influencer marketing actually work 
• How to approach and collaborate with influencers without sounding salesy
• Simple ways to track your ROI and brand growth from influencer partnerships
• A content marketing strategy that turns followers into paying customers

 

Whether you're new to influencer marketing or looking to refine your digital marketing for small businesses, this episode is packed with actionable tips to help you grow.

Hit play now and learn how to make influencer marketing work for your small business.

 

With all my support, Chey

 

 

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

If you've ever wondered why social media engagement matters or how it actually helps with business growth, this episode is for you! 

Today, we’re diving deep into social media strategy, breaking down why the social media algorithm favors engagement and how you can use it to boost your brand awareness. Whether you're a small business owner, coach, or real estate pro, these strategies will help you create a content strategy that sparks conversations and drives real results.

Here’s what you’ll learn:

• Why customer engagement is the secret to building trust and increasing sales
• How the social media algorithm works and why engagement boosts visibility
• Simple ways to encourage more likes, shares, and comments
• The power of personal storytelling and how it sets your brand apart
• Actionable steps to increase audience interaction starting today

I’m sharing real-life examples, quick-win strategies, and my favorite engagement-boosting techniques. So, grab your notebook, hit play, and let’s make social media work for YOU!

 

With all my support,

Chey

 

 

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

Is your social media strategy helping your business grow or holding it back?

 

It’s easy to fall into the habit of posting just to stay active without a clear plan, consistent engagement, or meaningful results. The truth is, more posts doesn’t mean more sales, and making the wrong moves can actually hurt your online presence.

 

Fixing it doesn’t require a marketing degree or spending hours online. You just need the right strategy and that’s exactly what we’re diving into today.

 

In this episode, I’m sharing the biggest social media mistakes small business owners make, what to stop doing right now, and how to create a powerful content plan that supports real business growth.

 

You’ll learn:

• What not to do on social media if you want to build trust and attract real customers
• The easiest way to improve customer engagement and boost your algorithm reach
• Why a consistent posting schedule for social media makes a bigger difference than you think
• How to create high quality content that drives sales (even without paid ads)
• Simple strategies to turn your followers into clients with social media marketing for small business
• How to build a smart, sustainable social media strategy that works (even if you’re short on time)

If you're tired of guessing what works and ready to make social media marketing for small business simple (and fun again!), this episode is for you.

 

Grab your coffee and let’s map out a content strategy that’s smart, simple, and gets your business moving in the right direction.

 

With all my support,

Chey

 

 

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

You don’t need to go viral to make an impact, you just need content people want to share. Because when your audience connects with what you’re posting, they’ll do the work for you. Sharing it, talking about it, and bringing new eyes to your business without you having to chase the algorithm.

 

In this episode, we're getting into the heart of what makes content shareable. I’m sharing simple, honest strategies that any small business can use to show up online in a way that truly connects.

 

We’ll talk about why shareable content is such a game-changer for your organic reach and social media growth. I’ll walk you through how to use emotion, relatability, value, and visuals to create posts that your audience wants to share. We’ll also chat about ways to build stronger audience connection, how to keep up with social media trends, and how to make your posts pop with a strong call to action (CTA).

 

In this episode, you’ll learn:

• Why shareable content is essential for growing your reach and credibility
• What makes content truly share-worthy (and how to apply it to your brand)
• Simple, actionable ideas to kickstart your content creation today

 

Whether you're feeling stuck or just want fresh inspiration, this episode is packed with practical tips to help you turn your posts into powerful marketing tools.

 

So grab your coffee, hit play, and let’s make content that actually gets shared and brings results.

 

With all my support,

Chey

 

 

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

Your social media caption is your handshake. It’s your chance to start a conversation, build trust, and grow your business, one scroll-stopper at a time.

Here’s what most people miss: even the most helpful post can fall flat if your caption doesn’t connect. And when that happens your audience scrolls right past, missing the value you worked so hard to share.

In this episode, we’re digging into the heart of what makes a caption work. I’m sharing my go to engagement strategies for writing captions that feel like real conversations, not sales pitches. These are the same simple tweaks I use with clients to turn quiet posts into high-performing content that supports real small business growth.

We’ll talk about how to write social media hooks that stop the scroll, why a human tone matters more than polished language, and how to include a call to action that feels natural (not awkward or pushy). You’ll also learn how to create captions that support your overall customer engagement strategy without burning out or overthinking it.

In this episode, you’ll learn:

• How to write stronger social media hooks that pull people in
• Easy ways to sound more human and less “salesy”
• How to use a conversational call to action to boost interaction
• Why captions matter for your overall small business social media marketing strategy
• Tips for how to create engaging content on social media with less effort

If your captions have been getting crickets, this episode will help you shift from posting to truly connecting.

So grab your coffee, hit play, and let’s write captions that spark conversation, build trust, and grow your business.

 

With all my support,

Chey

 

 

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

Feel like you're always posting but still not getting much social media engagement?

A lot of people think the solution is to post more often. But here’s the thing… that’s not always true.

In this episode, I’m sharing simple, real-world engagement strategies that help you increase your post engagement and build meaningful social media interaction without creating extra content. Whether you're just getting started with small business social media or you've been at it for a while, these tips are easy to implement and actually work.

I’m breaking down practical engagement strategies to help you increase social media engagement without posting more. You’ll learn how 10 minutes of interaction before and after you post can boost content visibility, why responding to comments matters, and how to use Stories for better social media interaction. I’ll also cover starting genuine DMs, showing up in groups to support your small business social media efforts, and turning everyday audience interaction into sales.

This isn’t about doing more, it’s about doing what works. Tune in and take the pressure off your social media marketing strategy while still getting better results.

Let’s make your social media engagement more intentional and less overwhelming.

 

With all my support,

Chey

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

If you've noticed a drop in likes, comments, or reach lately, you're not the only one. A lot of small business owners are seeing the same thing and wondering what changed. The truth is, social media platforms have shifted how content gets seen, and what used to work isn’t always cutting it anymore.

In this episode, I’m talking about why your social media engagement might be down and what you can do to turn it around.

We’re diving into what’s really going on with the social media algorithm right now, especially with all the recent algorithm updates. If you're just getting started with small business social media or you've been showing up online for years, this episode shares clear steps to help you shift your social media strategy so it actually works in 2025.

I’ll walk you through what’s changed with the algorithm, how to use a strong call to action to get more audience interaction, and why consistency alone won’t cut it anymore. You’ll learn when to post, how to respond to comments in a way that boosts reach, and simple ways to refresh your content. I’ll also explain why showing up as a real person matters more than ever, and how to increase engagement with small and daily actions. These are realistic, tested engagement strategies you can use right now!

If you’ve been frustrated with your engagement lately, don’t stress. This episode is full of practical tips you can start using today. 

Let’s get your social media working with you again.

 

With all my support,

Chey

 

 

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

Facebook groups are one of the best-kept secrets in local marketing and small business marketing. They’re not just for casual chats, they’re for building real connections, boosting social media engagement, and turning followers into paying clients.

In this episode, I’m giving you the ultimate warm-up before we bring on my expert guest in a few weeks because today, we’re diving into how to actually grow your business using Facebook groups the right way. Not spammy. Not salesy. Just smart, service-led social media engagement.

I’m breaking down exactly why Facebook groups are a gold mine for local businesses and how the Facebook algorithm actually works in your favor when you use them right. You’ll learn how to find the best Facebook groups for business, the kind of engagement posts that build real trust, and how to follow Facebook group rules while still promoting your business like a pro. 

I’ll also share tips to increase your organic reach without spending a dime, plus the 4-step engagement strategy we use at Kuleana Connect to turn group members into actual clients. And because I’m all about keeping it practical, I’ve got easy post ideas, DM tips, and the exact way to move from connection to conversion without ever feeling pushy.

So if marketing with Facebook groups has ever felt confusing or overwhelming, this episode will feel like a breath of fresh air. 

Hit play and let’s turn Facebook into your best free marketing tool!

 

With all my support,

Chey

 

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

Managing social media does not have to take over your life. With the right systems, content scheduling, and smart tools, you can finally make space to focus on the parts of your business you love most.

In this episode of Social Media Marketing for Small Business, I am sharing my go-to social media tools that save hours every week without sacrificing connection or results. You’ll learn the importance of social media scheduling to stay consistent without being online 24/7, plus discover the best free and paid scheduling tools for social media, including a few hidden gems. 

I’ll show you how the Canva Content Planner can simplify your content scheduling and why strong content planning makes your brand look more professional and less stressed. We will also talk about how to use social media engagement tools to build real relationships and track results with social media analytics tools. You will also learn how to design high-quality posts with easy content creation apps and edit videos with beginner-friendly video editing apps.

I’ll also walk you through how we use tools like Sprout Social, Canva, and Trello every day at Kuleana Connect to keep our clients' social media strategies organized and efficient.

If you want to improve your small business social media strategy with simple, proven methods, this episode is for you.

Listen now and learn how to take control of your social media, instead of letting it control you.

 

With all my support,

Chey

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

Are you posting your heart out on social media but still hearing crickets? You’re not alone and no, it’s not that your content “just isn’t good enough.” The truth? Content alone doesn’t convert anymore. Not in 2025. Not in a saturated feed. Not without connection.

In this heart-to-heart episode of Social Media Marketing for Small Businesses, I’m sharing the one strategy that changed the game for me and my clients: relationship marketing. Spoiler: it’s not about more reels, fancy captions, or shouting louder for the algorithm. It’s about creating a real social media connection and building trust through an intentional engagement strategy.

You’ll learn why content without connection won’t convert, even if it’s gorgeous, and what actually works when it comes to content that converts. I’ll show you how to boost your engagement rate without paid ads, share real examples of DMs and comments that led to sales, and reveal the power of social media conversation starters that genuinely spark interest. You’ll also discover why small business social media success isn’t just about posting, but about building real relationships. With just 15 minutes a day, you can create meaningful social media engagement that drives results and flips those dry DMs into booked clients.

So if you’re ready to ditch the “post and pray” approach and finally start connecting with the people who need you most, hit play. 

Let’s make social media social again. 

With all my support,

Chey

 

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

Does your content get seen but never seem to connect? You’re posting, you’re showing up, you’re even trying Reels… but no DMs, no sales, no real conversations.

In this episode, I’m sharing the truth that most marketing experts don’t talk about. Creating more content doesn't automatically mean you'll get more clients. The real issue? Most entrepreneurs are showing up without an intentional engagement strategy and that’s exactly why their content isn’t converting. And if you’re a service-based business or a high-trust brand, this is everything.

You’ll learn what social media engagement really means (it’s more than just likes), why client engagement is the new marketing currency, and how to build real relationships without feeling salesy. We’ll talk about the surprising role of organic reach, how to stop chasing vanity metrics, and what it takes to create content that converts. Plus, we’ll talk about how to use relationship marketing and intentional engagement to turn your profile from a content library into a conversion machine. And the best part? It won’t drain your energy or require you to be online 24/7.

So if you’re ready for a digital marketing strategy that’s rooted in connection and actually gets results, this episode is the right one for you! 

Hit play and find a better way to connect, convert, and grow your small business.

With all my support,

Chey

 

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

You’re posting consistently, showing up in stories, maybe even trying the latest Reels trends. But still, nothing. No DMs, no sales, no real conversations. Just silence.

In this episode, I’m sharing what most marketing experts rarely talk about: why great posts alone don’t lead to conversions and what your strategy might be missing. We’ll unpack the importance of proactive engagement and having a real plan for relationship marketing.

If you’re a service-based business or high-trust brand, this is your turning point. Because visibility without connection is just noise.

You’ll learn why social media engagement is more than just likes and shares and how to make it truly meaningful. We’ll dive into how to turn your online presence into a powerful lead-generating machine, what content that converts really looks like (and why most entrepreneurs miss the mark), and how to stop chasing vanity metrics in favor of strategies that drive real small business growth. Most importantly, you’ll discover how to build real connections and trust with your audience without feeling salesy or burning out.

We’ll walk through a new way to show up online. One that’s rooted in trust, strategy, and actual results. You don’t need to go viral. You need a plan that turns followers into buyers and content into conversations.

So if you're ready to trade burnout for aligned lead generation, hit play. This might just change how you do business on social.

With all my support,

Chey

 

 

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

Struggling to get real results from your Facebook group?

You're not alone. I used to wonder if Facebook groups were even worth the effort. But then I discovered a smarter way to use them, and everything changed.

In this episode, I’m joined by Sarah Beisel, Facebook group strategist, coach, and host of the Profitable Facebook Groups podcast. Sarah helps Christian entrepreneurs turn their groups into lead-generating communities with heart, clarity, and simplicity. After starting in copywriting, she leaned into group coaching during the pandemic and has since become a go-to expert in sustainable group growth and engagement.

Sarah shares how she turned a quiet group into a powerful tool for connection, visibility, and real business growth. If you're tired of guessing how to boost audience engagement, this is for you. You’ll also hear from her how to turn passive group members into paying clients and how Facebook lead generation actually works inside a focused, active online community.

This episode is packed with the mindset shifts and strategies I wish I knew sooner. I’m not talking about chasing trends or hacks. I’m talking about simple, proven steps that work for christian entrepreneurs, coaches, service providers, and small business owners like you.

You'll learn how to build organic reach while creating a virtual community that feels real and connected. I’ll walk you through what actually matters when it comes to facebook group marketing, especially if you're serious about small business marketing and long-term authority building.

Forget the overwhelm. Let’s simplify your social media strategy and help you lead with intention. You don’t need fancy graphics or a massive ad budget. You need clarity, consistency, and a focus on authentic marketing.

If you’ve ever felt unsure about facebook content strategy or how to use an online workshop to build trust, don’t miss this one.

Tune in now. Your group has more potential than you think.

With all my support,

Chey

Join Sarah’s Facebook Community! https://sarahbeisel.com/community

 

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

Selling a high ticket service? 

In this episode, I’m breaking down why traditional content marketing doesn’t always work for high ticket offers, and what to do instead to create content that converts. 

We’ll talk about why trust building is non-negotiable for high ticket services, the three types of posts that create real client connections and drive content that converts, and how to shift from shouting into the void to a soul-centered engagement strategy. I’ll also share what I learned from helping a grief coach land clients, without changing her offer, and why relationship marketing is the secret weapon for sustainable lead generation.

If you're a coach, consultant, or creative with a high ticket service, this episode is your permission slip to stop chasing trends and start building real relationships. 

So grab a cozy drink, open that notes app, and let’s turn your content into conversations that convert.

 

With all my support,

Chey

 

 

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

Are you posting consistently, getting solid views on your content, and showing up like you mean business but your DMs are still quiet? Are you doing everything you were told would work, yet the results just aren’t showing up?

In this episode, I’m setting the record straight on the belief that more views automatically lead to more clients. It’s not about going viral, it’s about being valuable. We’ll unpack the missing piece most business owners overlook: real social media engagement and relationship marketing that actually converts.

You’ll learn why your content might be getting views but not conversions and exactly how to fix it. I’ll share the most overlooked engagement strategy that builds trust and drives sales, plus how to shift from just being visible to creating real client connection. You’ll also get a simple weekly challenge to boost business engagement, start nurturing leads, and build meaningful online relationships that fuel real small business growth.

If you're done yelling into the void and ready to build a business rooted in trust building and true connection, this one’s for you. 

Hit play now and let’s turn your content into connection and your followers into clients.

With all my support,

Chey

 

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

Growth is exciting until your to-do list triples and your creative energy starts running on fumes.

You're booking more clients (yay!), but now you're juggling 20 tabs, writing late-night emails, and wondering if this hustle is even sustainable.

In this episode, I’m breaking down how to scale your creative business without the burnout spiral. If you’re a one-woman show or leading a small team, I’ll walk you through the exact business systems and workflow optimization tips that helped me stop relying on willpower alone.

I’m sharing the mindset shift that helped me stop chasing perfection and start trusting my systems, plus the client management tools I rely on to stay organized and professional. You’ll learn how project templates can speed up delivery without sacrificing quality, when to start hiring virtual assistants (and what tasks to delegate first), and how Trello boards and business automations boost operational efficiency. I’ll also talk about protecting your energy and avoiding creative burnout as your business grows.

If you’ve ever asked yourself, “How do I scale this thing without losing my spark?”,  this episode is for you.

Let’s build your dream business, one system at a time. 

With all my support,

Chey

 

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

Are you posting daily, commenting consistently, and still struggling to start real conversations? Wondering why your comments aren’t turning into DMs or sales?

If you're doing all the “right” things but still hearing crickets, you're not alone.

There’s a smarter way to approach small business marketing, one rooted in real connection, not just reach. You don’t need fancy funnels. What you need is a new way to show up in the comments, because that’s where authentic relationships begin.

In this episode, I’m sharing five powerful comment types that spark online connection and lead to meaningful engagement. You’ll learn how to move beyond generic replies and start conversations that matter. Most people treat comments like a to-do list: emojis, “love this,” or “great post.” But that’s not how you build social media engagement or trust. If you’re ready to comment with purpose, this is your blueprint.

Whether your goal is to nurture leads or figure out exactly how to get clients from social media, these strategies are designed to work for real people in real conversations.

This is relationship marketing done right. Clear, personal, and rooted in organic marketing that actually converts.

 

With all my support,

Chey

 

 

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

Getting comments, DMs, or email replies but not seeing them turn into clients? Feeling that high of a lead showing interest only to hit a wall when it’s time to follow through?

As a service-based business owner, the real challenge isn’t always visibility… it’s what happens next.

In this episode, we’re going to talk about what to do after a lead shows interest. Because no matter how great your content is, it’s your sales follow-up and hand off process that determines whether that warm lead becomes a paying client or fades into the background. I’m sharing a proven 3-step DM strategy that guides you from “I’m interested” to “I’m in” using intentional, heart-centered communication.

You’ll learn how to lead with clarity, build audience trust, and create a friction-free client journey using simple but effective client communication techniques. We’ll walk through real examples of how to structure your email response, ask the right questions, and offer a next step that invites (not pressures) your lead forward.

This is about more than just closing sales. It’s about shifting from chasing to connecting, using organic outreach that supports true small business growth. From selling high-ticket offers to managing a steady stream of social media leads, it’s all about turning attention into aligned action.

Listen now and be ready to clean up your lead nurturing process and finally have a follow-through that matches the energy of your marketing. Because once someone clicks, it’s your next move that makes the difference.

With all my support,

Chey

Do you qualify for a FREE WEEK TRIAL of our lead gen services? Check out here: 

https://kuleanaconnect.com/free-trial

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5 Quiet Reasons Your Content Isn’t Converting

Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads.

https://kuleanaconnect.myflodesk.com/5reasons

Book a FREE connection call with us today here:

https://calendly.com/aloha-kuleanaconnect/30min

Follow me for more social media tips:

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• https://www.instagram.com/theenergizedmompreneur
• Facebook: https://www.facebook.com/cheyannecleyman/

 

Have a question or want to chat? 

Contact me here: aloha@kuleanaconnect.com

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Subscribe & Review

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

Are you pouring your heart into content but still not seeing sales? Wondering why all your value-packed posts, tips, and reels feel like it’s still missing the mark?

Here’s the truth: sales don’t happen from content alone. They happen through connection.

In this episode, we’re diving deep into why high-ticket sales are rooted in relationship marketing, not reels. If you run a service-based business and feel like you’re constantly chasing client attraction with little to show for it, this is your permission to pause and reframe. I’ll walk you through practical social media tips that move beyond algorithms and focus on actual human touchpoints.

You’ll learn how to build brand visibility and trust by shifting your approach to lead nurturing using a personalized DM strategy, intentional connection marketing, and authentic content that speaks to the heart. These aren’t just tactics, they’re long-term strategies for building a business that people remember and return to.

We’ll also explore fresh content ideas to spark follower engagement, boost Instagram tips that actually make a difference, and map out how to use your posts for email list growth and content that converts, without adding more hours to your day.

If you’re ready to trade pressure for presence, and performance for people-first strategy, this episode will help you start building trust online in a way that finally feels aligned.

 

With all my support,

Chey

 

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

Wondering how to turn your online community into people who genuinely want to work with you? Showing up, sharing value, and doing all the things but it still feels like no one’s taking that next step?

If you’ve been craving more real connection and meaningful conversations from your content, you’re in the right place.

In this episode, we’re breaking down a simple yet powerful 5-stage framework to help you turn cold leads into loyal clients using a relationship marketing approach. Whether you’re new to small business marketing or ready to tighten up your current digital marketing strategy, this is your blueprint for consistent conversions.

You’ll learn how to use content strategy and call to action techniques that actually move people, while building real trust along the client journey. We’re covering everything from lead generation that feels human, to creating content that converts without sounding pushy. Plus, I’m sharing real-world tips for increasing instagram growth, boosting audience engagement, and improving business visibility without adding more hours to your day.

If you’ve ever wondered how to speak directly to your ideal clients, build a reliable nurture sequence, or map out effective content calendar ideas, this one’s for you. We’ll also touch on the power of story-based marketing and how it ties into your brand awareness strategy.

Hit play and let’s turn your social content into a relationship-driven system that works!

 

With all my support,

Chey

 

 

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

Are you showing up on Instagram, posting reels, writing heartfelt captions, sharing behind-the-scenes content, and still not getting the engagement you hoped for? 

Most small business marketing strategies focus on reach over relationships, leaving your audience disconnected. But when you shift to relationship marketing, everything changes.  

In this episode, we’re digging into three subtle red flags that might be hurting your audience engagement and what to do instead. You’ll walk away with a refreshingly simple social media strategy rooted in authentic marketing. We’re talking practical shifts that you can implement today, no extra tech or budget needed.

You’ll learn how to fix common mistakes like posting only during launches, using stiff language, or writing captions that talk at your audience instead of with them. These shifts will help you build trust-building content that stands out and connects.

If you’re ready to create engaging content, grow real online visibility, and attract ideal clients who care about what you have to say, this episode is for you. Plus, I’ll share how to run your own content audit to start improving results now.

This is personal branding in action, and it’s how you create content that converts without feeling salesy.

 

With all my support,

Chey

 

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

Struggling to turn social media leads into committed clients can feel discouraging, especially when you’re showing up consistently online.

Maybe your content strategy looks solid, but your audience engagement feels stagnant and client retention isn’t reflecting the effort you’re pouring into your business.

Here’s the reality: polished posts and even well-planned email marketing campaigns can only take you so far. Without strong lead nurturing strategies, intentional client communication, and a clear follow up strategy, your lead generation will always feel hit-or-miss.

In this episode, I reveal the three most common mistakes small business owners make when trying to nurture small business leads and the simple shifts you can apply instead. You’ll learn how to weave relationship marketing into your daily interactions, strengthen online relationships, and start connecting with clients in ways that naturally drive sales conversion.

These changes not only make your approach feel more genuine, they also set the foundation for lasting business growth. When you stop treating every lead like a transaction and focus on trust building, your pipeline stays warm and opportunities multiply.

By the end of this episode, you’ll walk away with a straightforward plan to nurture consistently, create meaningful touchpoints, and guide prospects from first interaction to long-term clients.

With all my support,

Chey

 

 

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

Are you capturing leads but struggling to move them through your sales pipeline? 

If you’re posting consistently, but your audience engagement feels low, and client acquisition isn’t matching the effort you’re putting into your content strategy, keep reading. 

The truth is, even with great online marketing strategy ideas, without a clear system for qualifying leads, nurturing warm leads, and building trust, your lead generation will always feel like a guessing game.

In this episode, I’m sharing three practical small business tips to close the gaps in your process and create steady business development. You’ll discover how to identify and focus on high-potential prospects, apply relationship marketing to deepen connections, and follow up in a way that supports customer retention without feeling pushy.

You’ll learn how to refine your lead generation tactics to drive measurable sales conversion, turn business networking into real opportunities, and apply strategies that support consistent online business growth. Our focus is on simplifying your approach and building a repeatable system that works every time.

Because the real secret to attracting high-ticket clients and sustainable growth isn’t chasing more, it’s maximizing the value of the leads you already have. When you focus on the right people, at the right time, with the right message, everything changes.

By the end of this episode, you’ll have a plan to nurture your leads, maintain consistent communication, and turn initial interest into long-term client relationships.

 

With all my support,

Chey

 

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

Are you pouring hours into content creation only to see little movement in your lead generation or sales? You keep showing up, but your ideal clients aren’t engaging and the endless changes in online marketing feel overwhelming.

In this episode, I’m sharing three simple but powerful strategies to improve your customer relationships and increase your sales conversion. You’ll learn how to personalize your outreach, strengthen your brand connection, and use lead nurturing to keep conversations alive until your audience is ready to buy.

I know the frustration of working hard on small business strategy and social selling yet seeing minimal results. It’s draining to feel invisible online and wonder why your digital marketing tips aren’t creating the audience connection you need. That’s why today’s focus is on building sustainable online business growth through authentic connections.

Because what truly drives results is trust building with the audience you already have. When you focus on relationship marketing and meaningful audience engagement, you create a natural path to client attraction without relying on gimmicks or constant promotions.

By the end of this episode, you’ll have a clear plan to create content that sparks engagement, nurtures relationships, and turns followers into loyal customers.

With all my support,

Chey

 

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

Do you feel like no matter how often you post, the algorithm keeps changing… leaving you frustrated and your vanity metrics stuck?

The truth is, you don’t need to master every trend or post three times a day to succeed. What really matters is trust building with the audience you already have. When people know, like, and trust online, they’ll buy from you, no viral post required.

In this episode, I’m sharing three simple but powerful strategies to create audience connection and client attraction. You’ll discover how to focus on clarity in your content creation, show up even when you’re not launching, and let your values shine through to generate authentic social proof.

I know the struggle of feeling invisible online and wondering why your small business marketing efforts aren’t bringing results. It’s exhausting to watch your marketing strategy deliver little organic reach while your visibility online feels limited. That’s why today’s conversation is about shifting your focus from chasing numbers to building real, lasting relationships through intentional relationship marketing.

By the end of this episode, you’ll know exactly how to create posts that not only get seen but also lead to client conversion and sustainable online business growth. 

No gimmicks, no trend chasing, just an engagement strategy that works.

With all my support,

Chey

 

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

As a small business owner trying to juggle content, connections, and conversions, it can feel like you’re doing all the things and still not seeing results. 

If you're relying on a “post and pray” method, or skipping the trust building step altogether, you’re likely leaving money (and growth) on the table.

In this episode, I’m diving into a practical, real-talk approach to warming up cold leads and creating a simple sales strategy that aligns with how people actually buy. I’ll walk you through how to use relationship marketing and connection marketing to create strong client relationships that feel natural, not forced. You’ll also get my go-to lead generation tips and how to make sure your nurture sequence is actually doing its job.

I’ll also show you how to improve your lead tracking, increase social media leads, and craft content that converts, all with the goal of building authentic business connection and boosting your sales conversion rate.

Whether you’re growing high ticket services or just trying to stay consistent with your small business marketing, this episode will help you shift from chasing to attracting.

Let’s make social selling feel more like serving, and a whole lot less like guessing.

With all my support,

Chey

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

Do you feel like you’re stuck in the cycle of vanity metrics without seeing real business growth? 

In today’s episode, we’re diving into the numbers that truly matter when it comes to your small business marketing and lead generation. I’m here to help you ditch the distractions of vanity metrics (yes, the ones that look shiny but don’t actually convert) and focus on the metrics that will actually grow your business.

We’re going to break down key digital marketing strategies that will not only improve your engagement rate but also boost your click-through rate and lead conversion rate. Trust me, understanding the right business metrics can make all the difference in nurturing leads and turning them into loyal clients.

I’ll share how to track and analyze your social media insights, so you can make informed decisions that lead to higher social media conversion and an increase in your social media ROI. If you're wondering how to start building client trust and really connect with your audience, I’ve got you covered.

So, whether you're struggling with measuring the effectiveness of your content or trying to figure out why your client conversion isn’t where it should be, this episode will help you see what’s working (and what isn’t) so you can make the right adjustments for business growth.

With all my support,

Chey

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

You sit down with your coffee, open up Instagram, and start typing another caption. It’s something you’ve done a hundred times before. You hit post, hoping this will finally be the one that lands, the one that gets real engagement. But a few hours go by, and... silence. 

In this episode, we’re breaking down how to use business storytelling and emotional connection to nurture real relationships online. This is what fuels long-term client attraction and turns cold audiences into warm leads without burnout or chasing trends.

If you’re running a service-based business, you don’t need a content calendar full of fluff. You need simple, relatable stories that highlight what you do and who you help. I’m sharing the exact storytelling framework I teach my private clients to increase online visibility and actually enjoy showing up online again.

You’ll learn how to use stories across your posts, DMs, and videos and why this approach outperforms traditional social selling tactics. Whether you're building your personal branding from scratch or just want better content ideas, this episode will shift the way you think about showing up online.

We’ll also touch on practical content marketing tips that build trust and drive engagement, so you’re not just getting likes, you’re starting conversations that matter. Because when you get intentional with how you show up, your lead generation efforts become way more effective (and way less stressful).

With all my support,

Chey

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

Your posts are showing up, but the results aren’t. The conversations feel one-sided, your DMs are quiet, and sales aren’t reflecting the effort you’re putting in. If you’re a service-based business owner feeling stuck in a cycle of cold leads and surface-level engagement, keep listening.

In this episode, I’m walking you through our 4-step framework that transforms simple conversations into warm leads using organic marketing without relying on ads, complicated funnels, or constant posting. This isn’t about trendy tactics. It’s about building trust through real client connection and intentional outreach.

Whether you’re brand new to social selling or looking for more sustainable methods of marketing for entrepreneurs, you’ll walk away with a clear approach you can start applying today, even if you’re short on time and juggling everything else in your business.

We’ll unpack how to show up with purpose, where to find your ideal client online, and what to say that actually starts meaningful dialog. You’ll also learn how to track engagement in a way that leads to real conversations, not just random follows.

If you're craving real audience growth with content that converts, and you're ready to stop guessing and start connecting, this is the episode for you.

Grab your notebook, take a breath, and let’s dive into the world of conversation marketing made simple.

With all my support,

Chey

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

The likes are low, the comments are quiet, and your audience engagement just isn’t where it should be. You’ve been consistent, maybe even over-delivering, but the momentum isn’t translating into client retention or sales. If that sounds familiar, this episode will give you the clarity and structure you’ve been craving.

Today, I’m walking you through a simple 15-minute system for lead generation that doesn’t require you to live in your DMs or spend hours creating “perfect” content. It’s all about consistency over intensity and learning how to work smarter, not harder, when it comes to your content strategy.

Whether you’re focused on business growth, building real client connections, or just want more clarity on what to actually do with your time online, this episode has your name on it. You’ll learn how to nurture leads in a way that feels doable, even with a packed schedule.

We’ll talk about how to create content that converts, how to show up with purpose (not pressure), and why your results don’t have to come from hustle or hype. This is about real, human-first marketing that supports organic growth and long-term success.

And if you’re feeling the weight of social media burnout, I’ve got tools and strategies inside this episode that will help you take back your peace and your time.

Grab your coffee, hit play, and let’s get into some real small business tips that move the needle on your online visibility and your revenue.

With all my support,

Chey

 

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

You’re showing up, doing what you’ve been told to do, but nothing’s clicking. Your DMs are quiet, and sales still aren’t happening. For so many service-based business owners, it feels like talking into the void and wondering what’s missing.

In this episode of Social Media Marketing for Small Businesses, we’re breaking down a clear and simple content strategy that actually works. You’ll learn how to use three core content pillars, educational content, credibility content, and engagement content, to draw in your ideal client and create real connection through your posts.

We’ll walk through how to apply a focused social media strategy that supports steady organic growth and intentional lead nurturing. These approaches keep your marketing efforts grounded in consistency and clarity.

You’ll also hear how to strengthen audience connection and apply relationship marketing that feels natural and aligned. These tools help you focus on building trust with the people already paying attention to your content.

If you’re looking for a smarter approach to small business marketing, this episode offers actionable content creation tips that support real results. You’ll walk away with ideas you can use right now to create content that converts and builds meaningful traction.

With all my support,

Chey

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

Creating a lead magnet that actually brings in leads shouldn’t feel like a guessing game. If you’ve poured time into designing a freebie only to watch it flop, chances are the missing piece is strategy. Many entrepreneurs in the service-based business space struggle to connect the dots between a great idea and real lead generation.

In this episode, you’ll get a clear path to creating digital downloads that work as more than just freebies, they become a powerful step in your online marketing plan. You’ll learn how to choose one urgent problem to solve, why simplicity leads to more audience engagement, and how to set up a call to action that guides people naturally toward your offer.

We’re talking real strategies that fit your goals for business growth and don’t overwhelm your audience. You’ll hear how to design a lead magnet that meets people at the top of funnel, gives them a quick win, and sets the stage for meaningful client connection.

You’ll also learn how to craft a simple email sequence that keeps the momentum going, while your content strategy leads them to your offer with confidence and clarity. These are the same steps I’ve used inside our small business marketing agency to turn passive followers into paying clients using content that converts.

Let’s simplify your freebie, sharpen your focus, and start building something that actually works.

With all my support,

Chey

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

Are you building an online service business and spending valuable time creating small business content? Hoping all that effort turns into real conversations that move your business forward? 

Get ready to learn how to shift from surface-level engagement to meaningful, authentic conversations that lead to tangible results.

In this episode, we’ll break down three simple shifts that help you move from likes to leads using a practical engagement strategy grounded in real-world relationship marketing. You’ll learn how to use social media comments as a starting point, how to open conversations that lead to conversions, and why connection marketing is the overlooked skill you need to master now.

This episode also walks you through how to nurture interest without sounding salesy, and how to use social selling techniques to stay personal and aligned. Whether you’re focused on client attraction, improving audience connection, or refining the way you show up online, these strategies will help you build trust and momentum.

If you're ready to get serious about nurturing leads and want more social media sales from the content you’re already creating, this is the step-by-step episode you need. Grab these proven business growth tips and start creating content that converts one comment at a time.

 

With all my support,

Chey

 

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

Having conversations in your DMs, showing up with heart on social, and giving value, but sales are still not happening? Do your leads seem warm but the trail goes cold right before the pivot?

Let’s change that!

In this episode, we’re getting into the kind of permission-based selling that feels good for both you and the client. If you’re a service-based business or online business owner trying to grow without burnout, this framework will help you turn casual DM conversations into confident offers without second-guessing yourself.

You’ll learn how to lead with ethical selling by recognizing signals like curiosity, frustration, or desire, then respond using clear, natural conversion language that feels collaborative, not transactional. This is where real relationship marketing starts to move the needle.

We’ll also break down a 3-part follow-up strategy that supports client conversion, especially if you’ve got warm leads sitting in your inbox. You’ll get exact message prompts, timing tips, and an energy shift that turns hesitancy into action.

Plus, we’ll talk about how to align your content strategy with Instagram sales and social selling so your visibility actually drives connection. When you lead with purpose, authentic marketing becomes the norm.

If you're ready to make space for aligned growth and attract high-ticket clients using proven small business marketing methods, this episode will show you how to do it human-first, always.

With all my support,

Chey

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com

Your post was seen. The caption was heartfelt. The image? On point. But no one clicked, commented, or reached out. Is it your content that missed the mark? Or is it that your audience doesn’t know what to do next?

In this episode, we're diving deep into the one thing most small business owners are missing: a clear, intentional call to action. If you're creating small business content but struggling to see results, chances are your audience doesn't know what to do next, and that’s costing you sales and momentum. Learn how to prompt action without being pushy, increase audience interaction, and start building trust with every post you create.

You’ll hear the simple shifts you can do to make your posts more powerful even when you’re focused on lead generation, relationship marketing, or just getting better content engagement. I’ll walk you through a proven CTA strategy that feels natural and easy to implement, plus real examples of what to say (and what not to).

We’ll also cover how to balance different types of CTAs in your content strategy to increase visibility and nurture client relationships, especially for those using small business social media to grow their brand. 

Grab these practical engagement tips and finally turn passive followers into active clients.

With all my support,

Chey

Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: cheyannecleyman@gmail.com