Social Media Marketing for Small Businesses - Small business marketing, Social media marketing, Social media strategy – Details, episodes & analysis

Did you know your happiest customers could be your greatest marketing asset? 

In this episode, we’re diving into user-generated content (UGC)—what it is, why it’s so powerful, and how you can get your customers to create it for you. UGC builds trust, boosts engagement, and drives sales—all without costing you a dime.

I’ll walk you through simple ways to encourage your customers to share content about your business and how to showcase it to grow your credibility and audience fast. If you’re ready to turn your customers into your biggest cheerleaders, this episode is a must-listen!

What You’ll Learn:

1. Why UGC is a trust-building powerhouse.
2. Three easy ways to encourage customers to create content for you.
3. The best ways to showcase UGC on your social media, website, and beyond.

Your Action Step:

This week, pick ONE way to encourage UGC and ONE way to showcase it. Whether it’s a branded hashtag, a fun giveaway, or simply reposting customer photos, start leveraging the content your audience is already creating!

Need help creating a strategy? Book a $97 Social Media Audit, and my team will give you tailored tips to maximize your results.

Links and Resources: 👉 Ready to make social media work for you? Book your audit here: https://thecleymans.thrivecart.com/social-media-audit/

👉 Follow me for more social media tips:

• Instagram: https://www.instagram.com/cleymansocial.media/
•              https://www.instagram.com/cheyannecleyman
• Facebook: https://www.facebook.com/cheyannecleyman/

👉 Have a question or want to chat? Contact me here: hello@cleymansocial.media

Subscribe & Review Love this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.

You’ve got followers, but how do you turn them into paying customers? If you’re stuck collecting likes without seeing sales, this episode is for you.

In this episode, I’m sharing a simple, actionable blueprint to move your followers from casual scrollers to loyal customers. You’ll learn how to build trust, create irresistible calls-to-action, and make the buying process so easy that your audience can’t help but say “yes!”

If you’re ready to grow your business online without feeling pushy or overwhelmed, hit play now!

What You’ll Learn:

1. Why trust is the foundation of every sale.
2. How to craft clear, strategic calls-to-action (CTAs).
3. The power of social proof to build credibility.
4. How to simplify the path to purchase and remove friction.

Your Action Step: This week, implement one of these steps:

1. Add a clear, specific CTA to your next post.
2. Share one piece of social proof—a glowing review, a happy customer photo, or a testimonial.
3. Spend five minutes auditing your bio or website to make sure the next step for your audience is obvious.

Need help? Book a Social Media Audit, and my team and I will give you a personalized breakdown of what’s working, what’s not, and the key changes you can make for better results.

https://thecleymans.thrivecart.com/social-media-audit/

Links and Resources: 👉 Ready to take your social media to the next level? Book your audit here: [Insert link] 👉 Follow me for more social media tips:

Instagram: https://www.instagram.com/cleymansocial.media/

      https://www.instagram.com/cheyannecleyman

Facebook: https://www.facebook.com/cheyannecleyman/

👉 Have a question or want to chat? Contact me here: hello@cleymansocial.media

Subscribe & Review Love this episode? Don’t forget to subscribe and leave a review on Apple Podcasts! Reviews in the first 48 hours help us reach even more small business owners who need these tips.

Are you posting on social media but hearing… crickets? It’s not your fault, and it’s not your content—the real secret to social media growth isn’t posting more. It’s engagement.

In this episode, I’m sharing why engagement is the lifeline of your social media strategy and breaking down three simple engagement moves to help you connect with your audience, boost your visibility, and turn followers into loyal customers.

This episode is short, sweet, and packed with actionable tips you can start using TODAY to grow your business online. Don’t miss it! See you on social, boss. Xo, Cheyanne

What You’ll Learn:

1. Why engagement matters more than ever.
2. How to respond like a human and build loyalty.
3. The power of starting conversations (instead of waiting for them!).
4. Why celebrating your audience makes your brand unforgettable.

Your Action Step: Choose ONE of these engagement moves and put it into action today:

• Respond like a human.
• Start the party.
• Celebrate your people.

Then let me know how it worked!

Links and Resources: 👉 Ready to take your social media to the next level? Book a $97 Social Media Audit with me and my team here: https://thecleymans.thrivecart.com/social-media-audit/

👉 Want to get a head start on your own? Download our FREE Social Media Conversion checklist here: https://cleymansocialmedia.myflodesk.com/conversionchecklist

👉 Follow me on social for more tips and strategies:

• Instagram: https://www.instagram.com/cleymansocial.media/

                             https://www.instagram.com/cheyannecleyman

• Facebook: https://www.facebook.com/cheyannecleyman/

👉 Have a question or want to chat? Contact me here: hello@cleymansocial.media

Subscribe & Review Love what you heard? Don’t forget to hit subscribe and leave a review! 

Your feedback helps me reach more small business owners like you who are ready to make social media simple and effective.

Are you making these top social media mistakes? Don’t worry, you’re not alone—I’ve made them too! 

In this episode, we’re diving into the 3 most common mistakes that could be holding your business back online—and the simple ways to fix them.

Here’s what we’ll cover:

• Why being too salesy can drive your followers away (and how to create a balanced content strategy).
• The importance of engagement (hint: ignoring DMs and comments is like ghosting your customers).
• How inconsistent posting can kill your momentum—and a pro tip to stay on track.

By the end of this episode, you’ll have actionable steps to turn these mistakes around and start seeing real results from your social media. Plus, I’m sharing some free resources, like my social media conversion checklist, to make implementing these tips even easier.

Ready to level up your social media game? Let’s fix those mistakes and get your strategy working for you!

With all my support, Chey

Need help creating a strategy? Book a $97 Social Media Audit, and my team will give you tailored tips to maximize your results.

Links and Resources: 👉 Ready to make social media work for you? Book your audit here: https://thecleymans.thrivecart.com/social-media-audit/

👉 Follow me for more social media tips:

• Instagram: https://www.instagram.com/cleymansocial.media/
•           https://www.instagram.com/cheyannecleyman
• Facebook: https://www.facebook.com/cheyannecleyman/

👉 Have a question or want to chat? Contact me here: hello@cleymansocial.media

Subscribe & Review Love this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.

Let’s get real—people don’t just buy products; they buy stories they can believe in and be part of. And as a small business, your story is your secret sauce to standing out. 

In this episode, I’m diving into one of the most powerful tools for connecting with your audience: your brand story. I’m breaking it all down into simple steps to help you craft a story that builds trust, loyalty, and lifelong customers.

Here’s what you’ll learn:

• Why storytelling is important for small businesses to connect emotionally and drive action.
• How to create your brand story using my easy 3-step framework:
• Simple ways to share your story effectively, on your website, social media, and even through customer interactions.

Plus, I’ll share examples to show why stories stick and sales pitches don’t.

By the end of this episode, you’ll have everything you need to write your own compelling brand story and start sharing it in a way that attracts your target customers.

Grab your notebook, hit play, and let’s do this! 

With all my support, Chey

Need help creating a strategy? Book a $97 Social Media Audit, and my team will give you tailored tips to maximize your results.

Links and Resources: 👉 Ready to make social media work for you? Book your audit here: https://thecleymans.thrivecart.com/social-media-audit/

👉 Follow me for more social media tips:

• Instagram: https://www.instagram.com/cleymansocial.media/
•           https://www.instagram.com/cheyannecleyman
• Facebook: https://www.facebook.com/cheyannecleyman/

👉 Have a question or want to chat? Contact me here: hello@cleymansocial.media

Subscribe & Review Love this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.

Is social media planning feeling like just another impossible task on your never-ending to-do list? 

Trust me, I get it. But what if I told you that you could plan an entire week of social media content in just one hour? 

In this episode, I’m sharing my step-by-step system to make social media planning simple, stress-free, and effective.

Here’s what you’ll learn:

• How to brainstorm content ideas that your audience will love using my “3 E’s” strategy: Educate, Engage, and Entertain.
• Tips for writing captions quickly and in your authentic brand voice.
• How to pair captions with visuals that grab attention and connect with your followers.
• The best tools to schedule social media posts and save time every week.
• A bonus tip to make sure your posts actually get seen (and how to avoid the dreaded “post and ghost” mistake.)

This episode will help you stay visible online without spending hours every week. So grab your coffee, set your timer, and let’s get started!

With all my support, Chey

Need help creating a strategy? Book a $97 Social Media Audit, and my team will give you tailored tips to maximize your results.

Links and Resources: 👉 Ready to make social media work for you? Book your audit here: https://thecleymans.thrivecart.com/social-media-audit/

👉 Follow me for more social media tips:

• Instagram: https://www.instagram.com/cleymansocial.media/
•           https://www.instagram.com/cheyannecleyman
• Facebook: https://www.facebook.com/cheyannecleyman/

👉 Have a question or want to chat? Contact me here: hello@cleymansocial.media

Subscribe & Review Love this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.

Are you feeling overwhelmed trying to show up on every single top social media platform? I get it—it’s exhausting, right? Well, here’s some good news: you don’t need to be everywhere to grow your small business.

In this episode, I’m breaking down how to choose the right social media platforms for your business. Whether you’re running a brick-and-mortar store, a local service, or even a B2B business, I’ve got actionable tips to help you figure out where your audience is hanging out and how to meet them there.

You’ll learn:

• Why it’s better to focus on one or two platforms instead of spreading yourself thin.
• How to match your social media strategy to your business goals.
• Real-life examples, like how one local business tripled their leads by focusing on the right platform.

By the end of this episode, you’ll know exactly where to focus your time and energy to see real, measurable results. So grab your coffee, your notebook, and let’s simplify your social media marketing!

Let’s work smarter, not harder, and make social media fun again!

With all my support,

– Chey

Need help creating a strategy? Book a $97 Social Media Audit, and my team will give you tailored tips to maximize your results.

Links and Resources: 👉 Ready to make social media work for you? Book your audit here: https://thecleymans.thrivecart.com/social-media-audit/

👉 Follow me for more social media tips:

• Instagram: https://www.instagram.com/cleymansocial.media/
•           https://www.instagram.com/cheyannecleyman
• Facebook: https://www.facebook.com/cheyannecleyman/

👉 Have a question or want to chat? Contact me here: hello@cleymansocial.media

Subscribe & Review Love this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.

Hey there, business bosses!

In this episode of, I’m sharing 5 easy and actionable social media strategies that will help you bring more customers right through your front door. Whether you’re running a cozy coffee shop, a stylish boutique, or any other local business, these tips are all about connecting with your community and turning followers into real-life foot traffic.

Here’s what you’ll learn:

1. How to use hashtags to make your business discoverable by the people who live, work, and shop near you.
2. Why partnering with local influencers (even those with small followings!) can supercharge your brand’s visibility.
3. The power of sharing local events and stories to show off your community involvement and build trust.
4. How to run social media-exclusive deals that drive engagement and in-store visits.
5. What geo-tagging is and why it’s a must for getting your business noticed by nearby customers.

These are simple, hyperlocal strategies designed to work for your small business and make a BIG impact on your sales.

Grab your coffee, hit play, and let’s turn your social media into a powerful marketing tool that delivers results.

With all my support, Chey

Need help creating a strategy? Book a $97 Social Media Audit, and my team will give you tailored tips to maximize your results.

Links and Resources: 👉 Ready to make social media work for you? Book your audit here: https://thecleymans.thrivecart.com/social-media-audit/

👉 Follow me for more social media tips:

• Instagram: https://www.instagram.com/cleymansocial.media/
•           https://www.instagram.com/cheyannecleyman
• Facebook: https://www.facebook.com/cheyannecleyman/

👉 Have a question or want to chat? Contact me here: hello@cleymansocial.media

Subscribe & Review Love this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.

Feeling overwhelmed by social media? You're not alone! 

In this episode, I’m sharing my best tips for social media automation in a way that saves you time and keeps your brand feeling personal and authentic. Whether you’re a wellness coach, boutique hotel owner, or a vacation tour operator, this episode is packed with actionable advice to help you make social media work for you.

Here’s what you’ll learn:

1. Why consistency is key to building trust on social media (and how automation helps).
2. What you can automate—from scheduling posts to creating content templates.
3. Simple tools that make social media easier, like Canva and Later.
4. How to stay authentic while automating, so your audience still feels connected.
5. A 3-step workflow to streamline your social media strategy starting this week.

I’ll also share real-life examples and a challenge to help you put these ideas into action right away.

Ready to save time and grow your business on social? Tune in now and let’s make it happen!

With all my support, Chey

Need help creating a strategy? Book a $97 Social Media Audit, and my team will give you tailored tips to maximize your results.

Links and Resources: 👉 Ready to make social media work for you? Book your audit here: https://thecleymans.thrivecart.com/social-media-audit/

👉 Follow me for more social media tips:

• Instagram: https://www.instagram.com/cleymansocial.media/
•           https://www.instagram.com/cheyannecleyman
• Facebook: https://www.facebook.com/cheyannecleyman/

👉 Have a question or want to chat? Contact me here: hello@cleymansocial.media

Subscribe & Review Love this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.

Ever feel like social media is taking up way too much of your time?

Managing posts, engaging with followers, and tracking analytics can feel like a full-time job, but the right marketing tools for small businesses can change that.

In this episode, I’m sharing the best social media content planning and automation tools to help you work smarter, not harder!

Here’s what you’ll learn:

• How to automate social media posts so you’re not glued to your phone.
• The top scheduling tools that make content planning easy.
• Social media engagement tools to help you connect with your audience effortlessly.
• The best marketing tools for small businesses to streamline your workflow.
• Audience engagement strategies that actually build relationships (not just likes).

If you want to streamline posting, connect with your audience, and track results, hit play and make social media easier!

With all my support,

Chey

Need help creating a strategy? Book a $97 Social Media Audit, and my team will give you tailored tips to maximize your results.

Links and Resources: 👉 Ready to make social media work for you? Book your audit here: https://thecleymans.thrivecart.com/social-media-audit/

👉 Follow me for more social media tips:

• Instagram: https://www.instagram.com/cleymansocial.media/
•           https://www.instagram.com/cheyannecleyman
• Facebook: https://www.facebook.com/cheyannecleyman/

👉 Have a question or want to chat? Contact me here: hello@cleymansocial.media

Subscribe & Review Love this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.