Social In 10 – Details, episodes & analysis

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In this episode, we’re joined by Emma Gordon, Director at Bydand Strategic Communications, to explore how ambitious brands turn big ideas into clear, actionable communication strategies.

Emma shares how strong internal communications help teams stay aligned during growth and change, and what bringing colleagues along the journey unlocks for trust, culture, and reputation.

We also discuss how leaders are rethinking AI training, where it fits into day-to-day work, and how advisors decide where to focus first across growth marketing, reputation management, and strategy.

In the news segment, Phil Treagus-Evans, CEO at Giraffe Social, breaks down the rise of personal branding. Learn how marketers can support founders and employees to build credibility on platforms like LinkedIn and TikTok, without losing individuality or brand alignment.

Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

About Giraffe Social’s Social in 10 Podcast

Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.

Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.

Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Drop us a message!

In this episode, Aigerim Mullen, Marketing Manager at Abbott, shares how her experience across clinical, academic, and commercial environments shapes her approach to healthcare and medical device marketing. We explore what strong marketing leadership looks like in a sector where patient outcomes, regulation, and innovation all intersect.

Aigerim breaks down how to keep marketing genuinely patient-centred while still supporting commercial growth, and how to balance scientific credibility with clear, accessible communication that works for both clinicians and wider audiences.

The conversation also looks ahead at the future of healthcare marketing, covering emerging challenges and opportunities for leaders navigating rapid technological and regulatory change.

Plus, we’re also speaking to Elena Nikiforova, Social Media Manager at Giraffe Social, to get her thoughts on using social listening to uncover sentiment, trends, and unmet needs… and how marketers can use these insights to build more empathetic, proactive brand strategies.

Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

About Giraffe Social’s Social in 10 Podcast

Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.

Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.

Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Drop us a message!

What separates a good brand from one that people believe in?

In this episode, Puneet Khushalani, Senior Brand Partnerships Manager at TikTok, shares his perspective on the hidden challenges within advertising that outsiders rarely see, and what it takes to build brand value that lasts.

For anyone curious about what makes a brand truly God-tier, this conversation gets to the heart of it.

Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

About Giraffe Social’s Social in 10 Podcast

Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.

Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.

Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Drop us a message!

We wouldn't be a good social media agency if we didn't address the upcoming World Social Media Day with what we like to call our social media smackdown. You won't want to miss the social media debate of the century with your favourite social media platforms going head to head!

Further Reading: 

⭐ Five INCREDIBLE TikTok Statistics
 https://www.giraffesocialmedia.co.uk/5-incredible-tiktok-statistics-you-need-to-know-infographic/

⭐ The Most Important Social Media Marketing Trends to Plan for in 2021
https://www.giraffesocialmedia.co.uk/social-media-marketing-trends-in-2021/

⭐ How to Master the Basics of SEO
 https://www.giraffesocialmedia.co.uk/master-seo-basics/

Want more episodes? Try these:

⭐ Top Tips for Social Media Growth
 https://thegsmpodcast.buzzsprout.com/1265663/8548345-46-top-tips-for-social-media-growth

⭐ The Daily Struggles of a Social Media Manager
 https://thegsmpodcast.buzzsprout.com/1265663/8705869-51-the-daily-struggles-of-a-social-media-manager

⭐ How Will the iOS Update Affect Social Media Managers?
  https://thegsmpodcast.buzzsprout.com/1265663/8463369-43-what-does-the-ios-update-mean-for-social-media-managers
 
 

 Connect with us on Social Media:

⚡ LinkedIn: https://www.linkedin.com/company/giraffe-social-media

⚡ Instagram: https://www.instagram.com/giraffesm

⚡ Twitter: https://twitter.com/giraffesm

⚡ Facebook: https://www.facebook.com/giraffesocialmedia

⚡ Pinterest: https://www.pinterest.co.uk/giraffesm/

About The Giraffe Social Media Podcast
The Giraffe Social Media Podcast is a podcast, from the award-winning social media agency Giraffe Social Media, that takes a deep-dive into some of the most interesting and noteworthy topics in the world of social media, including expert interviews, industry insights, and a whole lot more! 

Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

About Giraffe Social’s Social in 10 Podcast

Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.

Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.

Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Drop us a message!

It wouldn’t be National Hamburger Day without an intense debate about a tier list we saw on the Internet… Bruno, if you’re listening to this, you’re welcome to come onto the show to justify some of your ✨ simply wrong ✨ hamburger takes 😉

The Tier List:

https://www.dailymail.co.uk/femail/food/article-7557123/Bruno-Bouchet-sparks-heated-debate-definitive-rankings-McDonalds-burgers.html

Further Reading: 

⭐ Five INCREDIBLE TikTok Statistics
 https://www.giraffesocialmedia.co.uk/5-incredible-tiktok-statistics-you-need-to-know-infographic/

⭐ The Most Important Social Media Marketing Trends to Plan for in 2021
https://www.giraffesocialmedia.co.uk/social-media-marketing-trends-in-2021/

⭐ How to Master the Basics of SEO
 https://www.giraffesocialmedia.co.uk/master-seo-basics/

Want more episodes? Try these:

⭐ Top Tips for Social Media Growth
 https://thegsmpodcast.buzzsprout.com/1265663/8548345-46-top-tips-for-social-media-growth

⭐ The Daily Struggles of a Social Media Manager
 https://thegsmpodcast.buzzsprout.com/1265663/8705869-51-the-daily-struggles-of-a-social-media-manager

⭐ How Will the iOS Update Affect Social Media Managers?
  https://thegsmpodcast.buzzsprout.com/1265663/8463369-43-what-does-the-ios-update-mean-for-social-media-managers

 Connect with us on Social Media:

⚡ LinkedIn: https://www.linkedin.com/company/giraffe-social-media

⚡ Instagram: https://www.instagram.com/giraffesm

⚡ Twitter: https://twitter.com/giraffesm

⚡ Facebook: https://www.facebook.com/giraffesocialmedia

⚡ Pinterest: https://www.pinterest.co.uk/giraffesm/
 

About The Giraffe Social Media Podcast
The Giraffe Social Media Podcast is a podcast, from the award-winning social media agency Giraffe Social Media, that takes a deep-dive into some of the most interesting and noteworthy topics in the world

Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

About Giraffe Social’s Social in 10 Podcast

Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.

Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.

Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Drop us a message!

On this week’s episode, Ellie, Chloe and Katie are spilling the beans on their deepest confessions as social media managers. Who regularly works from bed? Who likes to have *checks notes* Kung Fu Panda on in the background? Find out by listening to this week’s episode!

Further Reading: 

⭐ Five INCREDIBLE TikTok Statistics
 https://www.giraffesocialmedia.co.uk/5-incredible-tiktok-statistics-you-need-to-know-infographic/

⭐ The Most Important Social Media Marketing Trends to Plan for in 2021
https://www.giraffesocialmedia.co.uk/social-media-marketing-trends-in-2021/

⭐ How to Master the Basics of SEO
 https://www.giraffesocialmedia.co.uk/master-seo-basics/

Want more episodes? Try these:

⭐ Top Tips for Social Media Growth
 https://thegsmpodcast.buzzsprout.com/1265663/8548345-46-top-tips-for-social-media-growth

⭐ The Daily Struggles of a Social Media Manager
 https://thegsmpodcast.buzzsprout.com/1265663/8705869-51-the-daily-struggles-of-a-social-media-manager

⭐ How Will the iOS Update Affect Social Media Managers?
  https://thegsmpodcast.buzzsprout.com/1265663/8463369-43-what-does-the-ios-update-mean-for-social-media-managers

 
Connect with us on Social Media:

⚡ LinkedIn: https://www.linkedin.com/company/giraffe-social-media

⚡ Instagram: https://www.instagram.com/giraffesm

⚡ Twitter: https://twitter.com/giraffesm

⚡ Facebook: https://www.facebook.com/giraffesocialmedia

⚡ Pinterest: https://www.pinterest.co.uk/giraffesm/

About The Giraffe Social Media Podcast
The Giraffe Social Media Podcast is a podcast, from the award-winning social media agency Giraffe Social Media, that takes a deep-dive into some of the most interesting and noteworthy topics in the world of social media, including expert interviews, industry insights, and a whole lot more! 

Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

About Giraffe Social’s Social in 10 Podcast

Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.

Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.

Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Drop us a message!

In this week’s episode, Chloe direct messages Social Media Strategist and TikTok creator, Mazarine Ayina. Together they discuss Mazarine’s top strategies for creating optimised content for TikTok, along with how she grew her audience to over 50,000 followers.

Episode Highlights

⭐ 01:36 - How did Mazarine get into marketing?
 ⭐ 05:00 - Why are we drawn to content that feels raw and unfiltered?
 ⭐ 07:09 - What are the key ingredients of a successful TikTok video?
 ⭐ 10:54 - How important are trends on social media?
 ⭐ 13:47 - How easy is it to put together a TikTok strategy?
 ⭐ 16:17 - Are you making use of everything on TikTok?
 ⭐ 19:17 - Why is building trust so important in digital marketing?
 ⭐ 21:40 - What are the best examples of brands that have made use of TikTok?
 ⭐ 24:35 - What are some of the biggest mistakes that brands can make on TikTok?
 ⭐ 26:17 - Maz' Rapid Recommendations!

Mazarine Bio

Mazarine Ayina is a freelance content strategist and founder of Strategise with Care. With over 4 years of experience working in social media marketing, Mazarine is helping creators and business owners create content strategies to reach their goals.

Further Reading: 

⭐ Five INCREDIBLE TikTok Statistics
 https://www.giraffesocialmedia.co.uk/5-incredible-tiktok-statistics-you-need-to-know-infographic/

⭐ The Most Important Social Media Marketing Trends to Plan for in 2021
https://www.giraffesocialmedia.co.uk/social-media-marketing-trends-in-2021/

⭐ How to Master the Basics of SEO
 https://www.giraffesocialmedia.co.uk/master-seo-basics/

Want more episodes? Try these:

⭐ Top Tips for Social Media Growth
 https://thegsmpodcast.buzzsprout.com/1265663/8548345-46-top-tips-for-social-media-growth

⭐ The Daily Struggles of a Social Media Manager
 https://thegsmpodcast.buzzsprout.com/1265663/8705869-51-the-daily-struggles-of-a-social-media-manager

⭐ How Will the iOS Update Affect Social Media Managers?
  https://thegsmpodcast.buzzsprout.com/1265663/8463369-43-what-does-the-ios-update-mean-for-social-media-managers
 

 Connect with us on Social Med

Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

About Giraffe Social’s Social in 10 Podcast

Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.

Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.

Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Drop us a message!

It wouldn’t be possible to host a social media podcast this week without covering the news that EVERYONE is talking about: Elon’s purchase of Twitter 👀 To convince ourselves that we’ll one day be in the same position, we’re discussing which social media platforms we’ll be buying up when the time comes.
 

Further Reading: 

⭐ Five INCREDIBLE TikTok Statistics
 https://www.giraffesocialmedia.co.uk/5-incredible-tiktok-statistics-you-need-to-know-infographic/

⭐ The Most Important Social Media Marketing Trends to Plan for in 2021
https://www.giraffesocialmedia.co.uk/social-media-marketing-trends-in-2021/

⭐ How to Master the Basics of SEO
 https://www.giraffesocialmedia.co.uk/master-seo-basics/

Want more episodes? Try these:

⭐ Top Tips for Social Media Growth
 https://thegsmpodcast.buzzsprout.com/1265663/8548345-46-top-tips-for-social-media-growth

⭐ The Daily Struggles of a Social Media Manager
 https://thegsmpodcast.buzzsprout.com/1265663/8705869-51-the-daily-struggles-of-a-social-media-manager

⭐ How Will the iOS Update Affect Social Media Managers?
  https://thegsmpodcast.buzzsprout.com/1265663/8463369-43-what-does-the-ios-update-mean-for-social-media-managers

 Connect with us on Social Media:

⚡ LinkedIn: https://www.linkedin.com/company/giraffe-social-media

⚡ Instagram: https://www.instagram.com/giraffesm

⚡ Twitter: https://twitter.com/giraffesm

⚡ Facebook: https://www.facebook.com/giraffesocialmedia

⚡ Pinterest: https://www.pinterest.co.uk/giraffesm/
 

About The Giraffe Social Media Podcast
The Giraffe Social Media Podcast is a podcast, from the award-winning social media agency Giraffe Social Media, that takes a deep-dive into some of the most interesting and noteworthy topics in the world of social media, including expert interviews, industry insights, and a whole lot more! 

Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

About Giraffe Social’s Social in 10 Podcast

Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.

Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.

Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Drop us a message!

In this week’s episode, Chloe direct messages messaging Founder of the B2B Podcasting Agency, Fame, Tom Hunt. Throughout the episode, Tom discusses how businesses can leverage their podcast to create unlimited, engaging content for their social channels.

Episode Highlights

⭐ 02:29 - Why Should B2B Companies Invest in Podcasting?
⭐ 05:58 - How Should Your Repurposed Podcast Content Different Depending on Objective?
⭐ 09:26 - Out-of-the-Box Content Ideas to Promote a Podcast?
⭐ 12:34 - Is it Worth Capturing Video for Extra Content?
⭐ 13:40 - Is Repurposed Podcast Content Evergreen?
⭐ 15:11 - Is There a Social Media Platform Where Podcast Platform Thrives?
⭐ 19:09 - How Can You Make Podcasting As Smooth As Possible?
⭐ 21:41 - Tom's Rapid Recommendations

Tom Hunt Bio

Tom Hunt and his team start and grow the world’s most profitable podcasts for B2B businesses. Fame work with ambitious B2B businesses that are looking to become the #1 thought leader in a specific niche.

Learn more at: https://www.fame.so and https://www.bcast.fm

Further Reading: 

⭐ Five INCREDIBLE TikTok Statistics
 https://www.giraffesocialmedia.co.uk/5-incredible-tiktok-statistics-you-need-to-know-infographic/

⭐ The Most Important Social Media Marketing Trends to Plan for in 2021
https://www.giraffesocialmedia.co.uk/social-media-marketing-trends-in-2021/

⭐ How to Master the Basics of SEO
 https://www.giraffesocialmedia.co.uk/master-seo-basics/


Want more episodes? Try these:

⭐ Top Tips for Social Media Growth
 https://thegsmpodcast.buzzsprout.com/1265663/8548345-46-top-tips-for-social-media-growth

⭐ The Daily Struggles of a Social Media Manager
 https://thegsmpodcast.buzzsprout.com/1265663/8705869-51-the-daily-struggles-of-a-social-media-manager

⭐ How Will the iOS Update Affect Social Media Managers?
  https://thegsmpodcast.buzzsprout.com/1265663/8463369-43-what-does-the-ios-update-mean-for-social-media-managers

 Connect with us on Social Media:

⚡ LinkedIn: https://www.linkedin.com/

Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

About Giraffe Social’s Social in 10 Podcast

Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.

Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.

Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Drop us a message!

Have you ever seen an April Fools campaign on social media and really wished it was real? If yes, you’ll love this week’s podcast episode! We’re chatting about our favourite April Fools Day campaigns that we really wanted to be genuine, and one or two we didn’t – looking at you Wild and cheesegeek 👀😷

Keep listening until the end of the episode where we’re discussing our best tricks and methods for creating controlled controversy on social media, and how you can do the same with your brand!

Episode Highlights

⭐ 01:26 - Aldi's New Airline?!
⭐ 05:11 - M&Ms and Skittles Combine?
⭐ 06:51 - Walkers' Bread Sized Crisps 😍
⭐ 08:03 - CoppaFeel! x Skinny Tan Collab
⭐ 09:51 - Rylan is the New Voice of Alexa!
⭐ 12:00 - How to Create Controlled Controversy on Social Media

Further Reading: 

⭐ Five INCREDIBLE TikTok Statistics
 https://www.giraffesocialmedia.co.uk/5-incredible-tiktok-statistics-you-need-to-know-infographic/

⭐ The Most Important Social Media Marketing Trends to Plan for in 2021
https://www.giraffesocialmedia.co.uk/social-media-marketing-trends-in-2021/

⭐ How to Master the Basics of SEO
 https://www.giraffesocialmedia.co.uk/master-seo-basics/

Want more episodes? Try these:

⭐ Top Tips for Social Media Growth
https://thegsmpodcast.buzzsprout.com/1265663/8548345-46-top-tips-for-social-media-growth

⭐ The Daily Struggles of a Social Media Manager
https://thegsmpodcast.buzzsprout.com/1265663/8705869-51-the-daily-struggles-of-a-social-media-manager

⭐ How Will the iOS Update Affect Social Media Managers?
 https://thegsmpodcast.buzzsprout.com/1265663/8463369-43-what-does-the-ios-update-mean-for-social-media-managers

 Connect with us on Social Media:

⚡ LinkedIn: https://www.linkedin.com/company/giraffe-social-media

⚡ Instagram: https://www.instagram.com/giraffesm

⚡ Twitter: https://twitter.com/giraffesm

⚡ Facebook: https://www.f

Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

About Giraffe Social’s Social in 10 Podcast

Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.

Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.

Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!