So Invested – Details, episodes & analysis

On today's show, Maddy and Soph are back - and bringing you up to speed on everything that's changed over the past six months.

From leaving their media network to fully owning So Invested, t'is the season of big moves, fresh starts, and major personal growth.

They share life updates - including Soph’s new single chapter and Maddy’s jump into venture capital - and introduce the brand-new So Invested format:

✨ Weekly episodes

✨ Deep dives into the headlines shaping your wallet

✨ Rotating segments on personal finance, investing, and real-world money dilemmas from the community.

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Jeff Bezos’ wedding reportedly cost $50 million and the internet had thoughts. But is that really outrageous when you’re worth $244 billion? 

In this episode, we dive into what the average person can learn about wedding budgets from the Bezos extravaganza, what the average Aussie wedding really costs, and whether spending almost 10% (!!) of your net worth on one day is actually the norm.

Plus: wedding culture, hot takes, and the surprising side hustle of being a celebrant.

Find us on Instagram or TikTok, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow).

We hope you're So Invested.

We’ve been a little off-track with our financial goals this year… so with the new financial year kicking off, it felt like the perfect moment for a reset.

In this episode, we’re walking you through our Rich Girl Formula - designed to help you build a stronger money mindset and better financial habits.

Plus, we’ve set ourselves a 30-day challenge, and we want you to join us!

Side note...

At the top of the episode, Soph mentions that she will be travelling to Tanzania in the middle of July to record a podcast series alongside Forever Projects who do incredible work supporting women to create sustainable livelihoods. If you would like to support her on this journey and the work of the incredible charity - you can donate here!

Find us on Instagram or TikTok, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow).

We hope you're So Invested.

From a soft toy keychain to a billion-dollar empire... Labubu is the internet’s latest obsession, and the toy behind a 560% share price spike at China’s Pop Mart. But how did it go from niche artist collab to global status symbol (and sell for up to $150,000 along the way)?

In this episode, we dive into the rise of Labubus and the business behind it. From blind box psychology to K-pop influencer hype, we unpack how Pop Mart built a cultural juggernaut on scarcity, storytelling, and a social media fanbase that queues for hours just for a shot at a mystery toy.

We also zoom out to explore what this frenzy says about emotional spending, China’s growing cultural export power, and whether toys are the new lipstick index.

Find us on Instagram or TikTok, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow).

We hope you're So Invested.

Have you caught yourself wondering if you are in the right job - and if it’s too late to start over? We have too. Lately, both of us have made some pretty big career moves: Mads has moved into the VC world and (big news!) Soph has quit her corporate job. And we know we’re not the only ones - the question keeps popping up amongst our friends and in our DMs: I’m nearly 30… is it too late to change direction?

In this episode, we’re chatting openly about how we end up in careers that don’t quite fit, how to know when it’s time to quit, and how to figure out what you actually want to do next. Basically, we’re taking the voice notes from our WhatsApp chat and hitting record!

A huge thank you So Invested's first ever sponsor - Ladymates is a Startmate program helping ambitious women accelerate their career growth. Whether you're targeting your next promotion, navigating a challenging project, leading a team, setting up to raise or considering becoming a founder, Ladymates provides the tools, community, and mentorship to help you reach your career goals.

Applications for the next intake close 23rd June, apply via the link here. Don't forget to mention So Invested in the "How did you hear about us" section to increase your chances! Or sign up to their newsletter if you want to stay up to date with future intakes.

As always, find us on Instagram or TikTok, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow).

We hope you're So Invested.

From glazed donut skin to a billion dollar exit - Hailey Bieber’s Rhode just sold to E.l.f. in one of the biggest beauty acquisitions of the decade. But how did a minimalist skincare brand with fewer than 10 products pull off a $1B valuation in just three years?

In this episode, we dive into the strategy behind Rhode’s rise: the power of personal brand, community-first marketing, and the genius of scarcity. We also zoom out to look at what this deal says about the beauty industry today - from the crumbling lipstick index to the resurgence of consumer brand acquisitions, and why Gen Z is still buying lip gloss in a cost of living crisis.

Find us on Instagram or TikTok, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow).

We hope you're So Invested.

Emma Grede is the business woman behind some of the world's most successful retail companies including Good American and Skims, and a powerhouse that has carved out a career that’s bold, intentional, and unconventional.

In her recent interview on The Diary of a CEO, Emma shared refreshing insights on climbing the ranks, redefining success, and building systems that actually work for you. We couldn’t stop talking about it in our group chat, so we thought we'd bring the discussion to the episode instead! Today, we break down our five biggest takeaways from her conversation, and how you can apply them to your own career journey.

Find us on Instagram or TikTok, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow).

We hope you're So Invested.

From packed stadiums to record-breaking broadcast deals, women's sport is finally having its moment - but is it just a moment, or the beginning of a permanent power shift?

In this episode, we dive into the booming business of women’s sport: why audiences are showing up in droves, how brands are catching on, and what it all means for the future of media, money, and representation. We unpack the ripple effects of the Matildas’ World Cup run, the WNBA's glow-up, and the growing investment case for women’s leagues around the world.

If you loved this episode, share it with a friend or slide into our DMs with your take on the women’s sport boom.

Missing Perspectives article on Ilona Maher here. 

Find us on Instagram or TikTok, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow).

We hope you're So Invested.

Splitting a bill is an inevitable occurrence when out socialising, so why can it feel so awkward and transactional? 

In this episode, we dive into Christabel Mintah-Galloway's thought provoking post titled Is splitting the lunch bill down to the cent keeping us from real connection? We unpack how our own money stories - from childhood influences to cultural cues - and explore how they shape the way we navigate shared costs. We also reflect on how the rise of social media has raised the stakes of socialising, and why creating low pressure environments might be the key to feel truly connected again. 

If you loved this episode, share it with a friend or slide into our DMs with your take on splitting the bill.

Find us on Instagram or TikTok, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow).

We hope you're So Invested.

Every year, the Met Gala dominates headlines with extravagant looks and celebrity selfies. But behind the velvet ropes and tailored suits is one of the most powerful - and profitable - marketing machines in the world, masterminded by none other than Anna Wintour.

In this episode, we explore how the Met Gala became fashion’s Super Bowl, why designers spend millions to show up, and how the exclusivity of the guest list translates to massive media value. We also dig into how Wintour has cleverly brought in tech sponsors like Amazon and TikTok, and what that says about the future of retail and the shifting landscape of influence. This isn’t just about fashion — it’s about power, prestige, and the campaigns money can’t buy.

If you loved this episode, share it with a friend or slide into our DMs with your take on the Met machine.

Find us on Instagram or TikTok, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow).

We hope you're So Invested.