SmartBug on Tap – Details, episodes & analysis

On the season finale of SmartBug on Tap, Hannah Shain shares some useful tips on how to get started with TikTok as a B2B marketer. If you’re thinking TikTok is just for teens and gen z-ers, think again. Brands are growing, recruiting is flourishing, and more leads than ever are being generated from this platform. So if you haven’t started yet - it’s time to jump in! 

On this episode of SmartBug on Tap, Hannah Shain talks about the different definitions of an SQL (sales qualified lead) and what it means for you and your business. For us, it's a black and white metric detailing the count of sales initial calls also known as discovery calls. What's your definition of an SQL?

On this episode of SmartBug on Tap, Hannah Shain shares how to dig deeper into understanding buyer personas outside of their traditional 9 to 5 job, and appeal to their entire persona in the 5 to 9 realm. 

This is the last episode in the Countdown to INBOUND series. 

Why? Because INBOUND 2019 is here! 

Thousands of marketers are gathering in Boston this week for three days of sessions, workshops, keynotes, and vendors. Basically, it’s an entire year's worth of marketing education packed into a few impactful days.

On today's episode, two of our team members —  Senior Developer, Mark Ryba, and Team Leader, Richie Knight — are highlighting two more sessions we’re really excited to attend. They’re diving into the details of the session, the key takeaways, and why they’re recommending that you attend, as well. 

If you've looked at the agenda for this year's conference, the first thing you probably noticed is that there are literally hundreds of sessions to choose from. Unfortunately, that means it's simply impossible for you to attend all of these amazing sessions. You've got the challenge of choosing and prioritizing how you'll spend your time in Boston.

But we’re here to help. That’s why we started our Countdown to INBOUND series a few weeks ago. We’re giving you the inside scoop on all things INBOUND to help you decide which sessions to attend. 

So, with that in mind, two more team members — Benji Bateman, Marketing Consultant and Amber Kemmis, VP of Client Services — came on this week’s episode of SmartBug on Tap to share two more sessions you don't want to miss. 

Last week we kicked off our Countdown to INBOUND series. This series is designed to give you the inside scoop on all things INBOUND. We’re here to help you decide things like which sessions to attend, to help you really get the most out of your time there.

Today we’re introducing you to two more of our team members, Christopher Hutchens, Marketing Consultant, and Nicki Kamau, Marketing Programs Manager. They came on this week’s episode of SmartBug on Tap to talk about the INBOUND session they're most excited about and why they're recommending that you attend as well.

On this episode of SmartBug on Tap we kicked off our Countdown to INBOUND series. 

INBOUND 2019 is right around the corner, so we’re hoping this series will provide you some inside scoop to the world’s most remarkable business event hosted by HubSpot! 

Two of our Senior Marketing Strategists, Jessica Vionas-Singer and Paul Schmidt, came on the show to share the details of the INBOUND session they're most excited about and why they're recommending that you attend, as well. 

On this episode of SmartBug On Tap I’m talking about the importance of internal marketing. 

You’re probably thinking, "Seriously? I have a big enough job already marketing to prospects, customers, investors, and job candidates. Do I really need to also market to my fellow team members?"

Well, if you truly want to get your message across, I highly recommend it. In this episode I’m covering why internal marketing is so important and the steps you can take to maximize your internal marketing efforts. 

On this episode of SmartBug on Tap, I’m talking about how marketers can better prepare their sales team for a campaign launch. And since my role oversees both marketing and sales, this topic is near and dear to me.

As you can imagine, our internal sales and marketing alignment is extremely tight here at SmartBug Media. So, I thought you'd appreciate hearing the way we roll out a marketing campaign and what types of enablement resources we provide our sales team. 

Today’s 24/7 news cycle has created the need for content. But staff writers can't do it all. They need you. That’s where contributed content comes in. 

Contributed content is when someone at your company authors an article for publication in a trade publication or mainstream outlet. And, if you follow a few tips, you can pitch your content in a way that increases your chance of being published. That leads to improved brand awareness, increased thought leadership, and a greater exposure for your website.

So, on this episode of SmartBug on Tap I’m sharing my top four tips for pitching your content.