Smart Pizza Marketing Podcast – Details, episodes & analysis

In this podcast episode, Bruce Irving interviews Carlos from Vice City Pizza in Miami. They discuss how Vice City Pizza got started, the mistakes they made along the way, and the unique style of pizza they offer. Carlos shares his background in fine dining and how the pandemic influenced his decision to open a pizzeria.

Chapters

00:00 Starting a Pizza Business Out of Your House

04:09 The Importance of Recipe Improvement

08:54 The Influence of the Pandemic on the Pizza Industry

10:21 Exploring Different Pizza Styles

17:54 The Growing Pizza Scene in Florida

22:26 Vice City Pizza: A Twist on Traditional Pizza

23:24 Quality Ingredients and Unique Flavors

24:19 Adapting to the Changing Dining Landscape

25:27 Expanding the Vice City Pizza Empire

MY OTHER SOCIALS:

🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -   

🌍  My website / blog - https://www.smartpizzamarketing.com

🐦  Twitter - https://twitter.com/spmpod

📸  Instagram - https://instagram.com/smartpizzamarketing

📱  TikTok - https://www.tiktok.com/@smartpizzamarketing

👨‍💻  Linkedin - https://www.linkedin.com/in/smartpizzamarketing

🎥  Facebook - https://www.facebook.com/smartpizzamarketing

Jamie McMahon, owner of Hickory Station Pizzeria, shares his experience in the pizza business and how he has adapted to modern marketing strategies. He discusses the shift from traditional marketing methods to text marketing and the success he has seen in increasing sales. 

Get on Slice: http://slicelife.com/smartpizza Work this us: https://smartpizzamarketing.com/pro Buy and Ooni Oven: https://smartpizzamarketing.com/ooni Buy a Baking Steel: https://smartpizzamarketing.com/bakingsteel

Chapters

00:00 Introduction and Background

02:11 Implementing Modern Marketing Strategies

05:22 The Nightmare of Sending 12,000 Text Invitations

06:09 The Success of Text Marketing

09:19 The Value of Text Messages and Email Marketing

11:55 Utilizing Customer Data for Effective Email Marketing

14:26 The Importance of In-House Delivery Drivers

15:26 The Shift Towards In-House Delivery

15:38 The Benefits of In-House Delivery Drivers

17:20 Managing Delivery Drivers and Finding Balance

18:09 The Power of Text Marketing

19:26 The Impact of Online Ordering

21:10 The Value of a Rewards Program

Mike Friedman, owner of Pizza Delicious in New Orleans, shares the journey of starting a pizzeria and the challenges of building a successful brick-and-mortar business. From pop-up beginnings to the development of a New York-style pizza recipe, Mike's story is a testament to hard work, dedication, and the value of community support.

Chapters

00:00 The Journey of Pizza Delicious: From Pop-Up to Brick-and-Mortar

07:55 Crafting the Perfect New York-Style Pizza Recipe

14:02 Challenges of Building a Brick-and-Mortar Pizzeria

23:01 The Evolution of Pizza-Making Resources

25:36 Exploring the Culture of New York Pizza

30:06 Challenges and Considerations in Running a Pizza Business

36:48 Menu Planning, Pricing, and Adapting to Industry Changes

43:43 The Impact of the Pandemic on the Pizza Business

48:08 Evolving Nature of the Pizza Industry and Staff Management

MY OTHER SOCIALS:

🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -   

🌍  My website / blog - https://www.smartpizzamarketing.com

🐦  Twitter - https://twitter.com/spmpod

📸  Instagram - https://instagram.com/smartpizzamarketing

📱  TikTok - https://www.tiktok.com/@smartpizzamarketing

👨‍💻  Linkedin - https://www.linkedin.com/in/smartpizzamarketing

🎥  Facebook - https://www.facebook.com/smartpizzamarketing

Learn from us:  https://www.smartpizzamarketing.com/mastermind

Work with us: https://www.smartpizzamarketing.com/work

I'm answering all your questions on this episode of the podcast. 

For more podcasts episode or marketing, help visit https://www.smartpizzamarketing.com

Learn from us:  https://www.smartpizzamarketing.com/mastermind

Work with us: https://www.smartpizzamarketing.com/zip

Get our pdf of 65 content ideas for your restaurant

https://www.smartpizzamarketing.com/contentideas

Gear Used for this:

Cannon g7x: https://amzn.to/2TaMJql

Cannon Rebel t6ii:  https://amzn.to/31r2yhg

At2020 microphone: https://amzn.to/3jhh1lM

Ring Light: https://amzn.to/34eMPUr

Scarlett mixer: https://amzn.to/3m1fNNx

Contact Us: 

P.O. Box 82 

Swampscott MA 01907

Subscribe to the SPM Podcast:

Itunes: http://www.smartpizzamarketing.com/Itunes

Subscribe the Local Business Podcast:

Itunes: https://podcasts.apple.com/.../the-local.../id1492927865

Follow along on social: 

Facebook: https://www.facebook.com/smartpizzamarketing

Instagram: https://www.instagram.com/smartpizzamarketing

Bruce Irving: https://www.instagram.com/theBruceIrving

Twitter: https://twitter.com/Irvingmedia

Website: http://www.smartpizzamarketing.com

Michael Lamarca returns to the podcast. 

For more podcasts episode or marketing help visit https://www.smartpizzamarketing.com

Learn from us:  https://www.smartpizzamarketing.com/mastermind

Work with us: https://www.smartpizzamarketing.com/zip

Get our pdf of 65 content ideas for your restaurant

https://www.smartpizzamarketing.com/contentideas

Gear Used for this:

Cannon g7x: https://amzn.to/2TaMJql

Cannon Rebel t6ii:  https://amzn.to/31r2yhg

At2020 microphone: https://amzn.to/3jhh1lM

Ring Light: https://amzn.to/34eMPUr

Scarlett mixer: https://amzn.to/3m1fNNx

Contact Us: 

P.O. Box 82 

Swampscott MA 01907

Subscribe to the SPM Podcast:

Itunes: http://www.smartpizzamarketing.com/Itunes

Subscribe the Local Business Podcast:

Itunes: https://podcasts.apple.com/.../the-local.../id1492927865

Follow along on social: 

Facebook: https://www.facebook.com/smartpizzamarketing

Instagram: https://www.instagram.com/smartpizzamarketing

Bruce Irving: https://www.instagram.com/theBruceIrving

Twitter: https://twitter.com/Irvingmedia

Website: http://www.smartpizzamarketing.com

Andris from the baking steel joins me on the podcast.

For more podcasts episode or marketing help visit https://www.smartpizzamarketing.com

Learn from us:  https://www.smartpizzamarketing.com/mastermind

Work with us: https://www.smartpizzamarketing.com/zip

Get our pdf of 65 content ideas for your restaurant

https://www.smartpizzamarketing.com/contentideas

Gear Used for this:

Cannon g7x: https://amzn.to/2TaMJql

Cannon Rebel t6ii:  https://amzn.to/31r2yhg

At2020 microphone: https://amzn.to/3jhh1lM

Ring Light: https://amzn.to/34eMPUr

Scarlett mixer: https://amzn.to/3m1fNNx

Contact Us: 

P.O. Box 82 

Swampscott MA 01907

Subscribe to the SPM Podcast:

Itunes: http://www.smartpizzamarketing.com/Itunes

Subscribe the Local Business Podcast:

Itunes: https://podcasts.apple.com/.../the-local.../id1492927865

Follow along on social: 

Facebook: https://www.facebook.com/smartpizzamarketing

Instagram: https://www.instagram.com/smartpizzamarketing

Bruce Irving: https://www.instagram.com/theBruceIrving

Twitter: https://twitter.com/Irvingmedia

Website: http://www.smartpizzamarketing.com

Tyrell joins me this week on the podcast, and we talk about growing and leading a team over multi-locations.

For more podcasts episode or marketing help visit https://www.smartpizzamarketing.com

Learn from us:  https://www.smartpizzamarketing.com/mastermind

Work with us: https://www.smartpizzamarketing.com/zip

Get our pdf of 65 content ideas for your restaurant

https://www.smartpizzamarketing.com/contentideas

Gear Used for this:

Cannon g7x: https://amzn.to/2TaMJql

Cannon Rebel t6ii:  https://amzn.to/31r2yhg

At2020 microphone: https://amzn.to/3jhh1lM

Ring Light: https://amzn.to/34eMPUr

Scarlett mixer: https://amzn.to/3m1fNNx

Contact Us: 

P.O. Box 82 

Swampscott MA 01907

Subscribe to the SPM Podcast:

Itunes: http://www.smartpizzamarketing.com/Itunes

Subscribe the Local Business Podcast:

Itunes: https://podcasts.apple.com/.../the-local.../id1492927865

Follow along on social: 

Facebook: https://www.facebook.com/smartpizzamarketing

Instagram: https://www.instagram.com/smartpizzamarketing

Bruce Irving: https://www.instagram.com/theBruceIrving

Twitter: https://twitter.com/Irvingmedia

Website: http://www.smartpizzamarketing.com

I share a few thoughts on the pizza expo (probably going to regret this)

For more podcasts episode or marketing help visit https://www.smartpizzamarketing.com

Learn from us:  https://www.smartpizzamarketing.com/mastermind

Work with us: https://www.smartpizzamarketing.com/zip

Get our pdf of 65 content ideas for your restaurant

https://www.smartpizzamarketing.com/contentideas

Gear Used for this:

Cannon g7x: https://amzn.to/2TaMJql

Cannon Rebel t6ii:  https://amzn.to/31r2yhg

At2020 microphone: https://amzn.to/3jhh1lM

Ring Light: https://amzn.to/34eMPUr

Scarlett mixer: https://amzn.to/3m1fNNx

Contact Us: 

P.O. Box 82 

Swampscott MA 01907

Subscribe to the SPM Podcast:

Itunes: http://www.smartpizzamarketing.com/Itunes

Subscribe the Local Business Podcast:

Itunes: https://podcasts.apple.com/.../the-local.../id1492927865

Follow along on social: 

Facebook: https://www.facebook.com/smartpizzamarketing

Instagram: https://www.instagram.com/smartpizzamarketing

Bruce Irving: https://www.instagram.com/theBruceIrving

Twitter: https://twitter.com/Irvingmedia

Website: http://www.smartpizzamarketing.com

Jerry joins me this week, and we talk about how he's taken over his family's pizzeria and grown it to multiple locations. 

For more podcasts episode or marketing help visit https://www.smartpizzamarketing.com

Learn from us:  https://www.smartpizzamarketing.com/mastermind

Work with us: https://www.smartpizzamarketing.com/zip

Get our pdf of 65 content ideas for your restaurant

https://www.smartpizzamarketing.com/contentideas

Gear Used for this:

Cannon g7x: https://amzn.to/2TaMJql

Cannon Rebel t6ii:  https://amzn.to/31r2yhg

At2020 microphone: https://amzn.to/3jhh1lM

Ring Light: https://amzn.to/34eMPUr

Scarlett mixer: https://amzn.to/3m1fNNx

Contact Us: 

P.O. Box 82 

Swampscott MA 01907

Subscribe to the SPM Podcast:

Itunes: http://www.smartpizzamarketing.com/Itunes

Things I’ve learned about starting a business

1. It’s gonna take longer than you think

2. Not all opportunities are actually opportunities

3. People are your greatest asset/liability

4. You can't please everyone, don't try to

5. People get jealous. Most secretly want you to fail

For more podcasts episode or marketing help visit https://www.smartpizzamarketing.com

Learn from us:  https://www.smartpizzamarketing.com/mastermind

Work with us: https://www.smartpizzamarketing.com/zip

Get our pdf of 65 content ideas for your restaurant

https://www.smartpizzamarketing.com/contentideas

Gear Used for this:

Cannon g7x: https://amzn.to/2TaMJql

Cannon Rebel t6ii:  https://amzn.to/31r2yhg

At2020 microphone: https://amzn.to/3jhh1lM

Ring Light: https://amzn.to/34eMPUr

Scarlett mixer: https://amzn.to/3m1fNNx

Contact Us: 

P.O. Box 82 

Swampscott MA 01907

Subscribe to the SPM Podcast:

Itunes: http://www.smartpizzamarketing.com/Itunes

Subscribe the Local Business Podcast:

Itunes: https://podcasts.apple.com/.../the-local.../id1492927865

Follow along on social: 

Facebook: https://www.facebook.com/smartpizzamarketing

Instagram: https://www.instagram.com/smartpizzamarketing

Bruce Irving: https://www.instagram.com/theBruceIrving

Twitter: https://twitter.com/Irvingmedia

Website: http://www.smartpizzamarketing.com