Founder Caroline Weaver turned her passion and knowledge of small businesses in New York City into an online guide called Locavore Guide. She also opened a variety store to feature some of the cool products made in and around the city.

SURI’s founders reveal how they scaled to $30M in two years by reimaging electric toothbrushes, focusing on consumer pain points and expert endorsements. 

To read more about SURI and show notes click here. 

Having started and sold a successful business, Zachary Quinn knows how to bring a product to life smoothly. Discover the strategy he used to create his latest brand, Oceanfoam, offering foam rollers made with algae.

To read more about Oceanfoam and show notes click here. 

The Montreal-based music company Bonsound has found more equitable ways of working with artists to help them make a living and diversify their income streams. Find out how Bonsound is helping musicians adapt to the current state of the music business.

To learn more about Bonsound and read the show notes: https://www.shopify.com/blog/bonsound-working-with-artists

Michael Serbinis, a member of the Business Council of Canada and Fellow of the Creative Destruction Lab​,​ shares tips for raising money, using personalization features, and entering accelerator programs. Plus, discover new emerging technologies that will improve the way your business operates. 

For more on Michael Serbinis and show notes- https://bit.ly/3PwO0WQ

Myriam Belzile-Maguire started a leather shoe company, Maguire, with a $15,000 bonus from her corporate job. Finding good manufacturing partners and nurturing the relationships with factories were key to her success.

For more on Maguire and show notes: https://www.shopify.com/blog/maguire-working-with-factories

Token-gated commerce is the future of buying online. It gives customers a way to earn perks like exclusive products or access to in-person experiences. And it gives businesses more ways to tailor their customer’s experience and collaborate with other brands. Here’s what you should know to get started with this new technology.

For more about token-gated commerce on Shopify and show notes: https://www.shopify.com/blog/token-gated-commerce

Second-generation owner Amit Mahtani explores expansion and renovating storefronts, and offers invaluable tips for entrepreneurs looking to balance online with in-person sales. 

For more details about Bagels on Green and show notes: https://bit.ly/3L2Fn3G

Sisters Jess Gray and Becca Stern set out to build a business that would offer more workplace flexibility and allow them to work together, even from opposite sides of the globe. Together, they co-founded Mustard Made, a company that sells colorful, vintage lockers.

For more on Mustard Made and show notes: https://www.shopify.com/blog/mustard-made-workplace-flexibility

Quebec is almost its own market within Canada. Its bilingual requirements and distinct culture make it difficult for the biggest companies to get a footing there. Polysleep co-founder and CEO Jeremiah Curvers used local SEO, marketing and retail strategies to capture market share in the province.

For more on Polysleep and show notes: https://www.shopify.com/blog/polysleep-local-market

Hearth Display needed to prove to investors that people would pay for a digital solution to family management. Here’s how the company used beta testing, extensive customer research, and a pre-order campaign to raise $2.8 million in institutional funding for a product aimed at mothers.

For more on Hearth Display and show notes: https://www.shopify.com/blog/hearth-display-pre-launch

Transformer Table is an innovative company creating multifunctional space-saving furniture that adapts to your needs. Discover the PR and influencer marketing strategies that garnered it the most-watched product video in the history of Instagram. 

For more on Transformer Table and show notes click here

Starface grew its brand on an unconventional premise: You should highlight your imperfections. President Kara Brothers promotes a healthy work culture that’s inspired her team to sell more than 77 million star-shaped acne patches to date. The brand also has launched collections with properties like Hello Kitty and SpongeBob SquarePants, and has been embraced by stars like Justin Bieber and Florence Pugh.

For more on Starface and show notes click here 

Alyse Borkan, co-founder of Rocco, is a veteran of marketing direct-to-consumer products. She shares why marketing a lifestyle of hosting and entertaining has been so effective for the new mini fridge brand.

To learn more about Rocco and show notes: https://www.shopify.com/blog/rocco-marketing

Mackage's founder and chief creative officer,  Eran Elfassy combined function and fashion, European and North American styles, and wool and leather to create this powerhouse outerwear brand. He shares how his company continues to push the boundaries of fashion and fabric, lessons he's learned negotiating with international suppliers, and how his designs has won the hearts of Madonna, Meghan Markle, and Gwyneth Paltrow. 

For more on Mackage and show notes, read the full story. 

There is so much excitement right now surrounding AI. And so you might be wondering how you can use artificial intelligence to improve your business? Good thing there’s an entire team thinking about this at Shopify. Director of Product Miqdad Jaffer and his staff have built AI directly into the Shopify platform and they call this suite of features, Shopify Magic. Listen to this episode as we walk you through some of the latest innovations from Shopify and answer those AI questions you're afraid to ask. To learn more about Shopify Magic - and more than 100+ new product updates - check out Shopify Editions Summer '23.

Creativity is the secret ingredient for Daniel Lamarre’s two-decade run as Cirque du Soleil’s CEO. Under Daniel’s management, Cirque du Soleil went from a budding circus company to a global media empire. In this special episode of Shopify On Location, Daniel shares how to balance creativity with profitability and take any business to new heights. 

For more on Cirque du Soleil and show notes: https://www.shopify.com/blog/cirque-du-soleil-creativity?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Shopify On Location is back with a brand new miniseries from Montreal. 

Join Benjamin Gottlieb and Shuang Esther Shan as they sit down with some of Montreal's top entrepreneurs. 

Episodes drop each Thursday for the next couple of months. 

If you enjoy the conversations and would like to hear more in-person interviews - make sure to subscribe and leave a review wherever you get your podcasts. 

For full catalog of episodes, check out Shopify Masters here: https://www.shopify.com/blog/topics/podcasts

Mad Rabbit co-founder Selom Agbitor started Mad Rabbit, a tattoo aftercare company, while he was still in college, with the money he made from dropshipping one summer. Now, Mad Rabbit is valued at more than $56 million and secured investment from Mark Cuban on Shark Tank.

For more about Mad Rabbit and show notes: https://www.shopify.com/blog/mad-rabbit-college-entrepreneur

Bokksu, a company that started with subscription boxes full of Japanese snacks, has grown into a $100 million business — all while continuing to help support family businesses and assist small makers in Japan access global distribution.

To learn more about Bokksu and for show notes: https://www.shopify.com/blog/bokksu-global-distribution

Ashwinn Krishnaswamy is a DTC expert, founder and TikTok personality. He shares his thoughts on the state of DTC in 2023 and what brands need to do to position themselves against competitors.

To learn more about Ashwinn and show notes: https://www.shopify.com/blog/ashwinn-krishnaswamy-brand-positioning

Ghia founder Melanie Masarin sought to redefine drinking and introduce customers and restaurateurs to an emerging category: non-alcoholic spirits.

For more on Ghia and show notes: https://www.shopify.com/blog/ghia-emerging-category

Fellow creates high-quality equipment to properly brew coffee and tea. It sells kettles, grinders, French presses, mugs, and a seasonal selection of exclusive, limited release coffee. Founder Jake Miller shares how to grow a business that prioritizes design over everything else.

For more on Fellow and show notes, click here.

Download our FREE product development worksheet so you can ensure you’re creating a product that meets your customers’ needs, and sells well: https://bit.ly/40T6rrf

The GLD Shop is a lifestyle jewelry brand on a mission to inspire others to innovate, work hard, and change the game. Through collaborations with iconic brands like Marvel Comics and major sports leagues like the NBA and NFL, it’s become a brand endorsed by some of the biggest celebrities and household names.

For more on The GLD Shop and show notes: https://www.shopify.com/blog/the-gld-shop-celebrity-endorsements-licensing-agreements?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Download a FREE brand positioning template to discover your ideal market and separate yourself from the competition: https://bit.ly/3niv0QH

Shizu Okusa left Wall Street in 2013 to launch her own brand, Jrink. After selling it, she created Apothékary, making herbal remedies. Discover the revenue growth tips she’s learned from both companies. 

To hear more on Apothékary and read show notes click here. 

Verve Coffee was founded with the goal of sourcing the finest coffees in the world and sharing them with their community in Northern California. Discover the brand’s sourcing guidelines and how it became the go-to coffee for Silicon Valley tech giants like Google and Facebook. 

For more on Verve Coffee and show notes: https://www.shopify.com/blog/verve-coffee-sourcing-tech-expansion?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Download this FREE sourcing and manufacturing template and find the perfect partners to work with. https://bit.ly/40WG2c4

Bookishly owner Louise Verity switched her company to a four-day work week. In this episode, she shares some tips for finding the right schedule and becoming more efficient, plus finding her classic books niche.

For more on Bookishly and show notes: https://www.shopify.com/blog/bookishly-4-day-work-week

Todd Masonis had already sold a tech company before his chocolate-making hobby turned into a full-fledged business. Here are some of the startup learnings he’s applied to Dandelion Chocolate.

To learn more about Dandelion Chocolate and show notes:  https://www.shopify.com/blog/dandelion-chocolate-startup-learnings

Babylist has reinvented itself several times in the past decade. What started as an online baby registry became a media company and now a retailer. CEO and founder Natalie Gordon explains why evolution is key to serving the audience.

To learn more about Babylist and show notes: https://www.shopify.com/blog/babylist-evolution

An affordable, luxury fashion and home goods line designed for the modern woman is changing the way brands think about customer loyalty. In this Shopify Masters episode, you’ll hear how Modern Citizen generated nearly 50% of its 2022 sales from returning customers.

For more on Modern Citizen & show notes: https://www.shopify.com/blog/modern-citizen-customer-loyalty?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Download our FREE buyer persona template to learn more about what your customers enjoy and where they spend their time online: https://bit.ly/44nMMlV  

Neil Hoyne serves as the chief strategist for data and measurement at Google. In his Shopify Masters interview he shares the data-driven ways you can win your customers’ hearts.

For more on Neil Hoyne and show notes: https://www.shopify.com/blog/neil-hoyne-data-driven-way-to-win-customers%20?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Use this FREE template to learn more about your customers and where they spend their time online: https://bit.ly/44nMMlV

San Francisco chief economist Ted Egan busts the myths surrounding the state of business in the city, and explains why startups that buy retail or office space in SF now are poised for growth.

For more from Ted Egan and show notes: https://www.shopify.com/blog/ted-egan-sf-economy

Jash Mehta and Blair Fletcher Hardy found a gap in the coffee market and ran with it. Learn how they set their brand apart with plant-based, healthy offerings.

For more on Pop & Bottle and show notes: https://www.shopify.com/blog/pop-and-bottle-finding-a-gap-in-the-market?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Make your brand the go-to choice for customers and download our brand positioning analysis: https://bit.ly/3niv0QH

Peak Design has raised over $34 million through crowdfunding. The photography and travel-focused accessories brand is the poster child for Kickstarter and has remained financially independent since its launch in 2010. Founder Peter Dering joins us on Shopify On Location to share his journey of building a business with a cult following and his dedication to environmental initiatives through his latest venture, Climate Neutral. 

For more on Peak Design & show notes: https://www.shopify.com/blog/peak-design-crowdfunding?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

James Hoffmann is the go-to coffee expert on YouTube. Before building his community online, James won the World Barista Championship and opened a coffee roastery. In this episode of Shopify Masters, James shares his journey of turning his passion for coffee into profitable businesses and a multifaceted career. 

For more from James and show notes: https://www.shopify.com/blog/james-hoffmann-niche?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Serial entrepreneur Alex Matthews explains why he rebranded his tepache brand, De La Calle, to a modern Mexican soda brand.

For more on De La Calle and show notes: https://www.shopify.com/blog/de-la-calle-rebranding

Jon Sakoda, a founder at Decibel Partners who built a career in venture capital, shares his insights into the health of the venture capital industry and why founders shouldn’t worry about macroeconomics if they want to raise money or start a company this year.

For more on Jon Sakoda and show notes: https://www.shopify.com/blog/jon-sakoda-venture-capital

Alex Ikonn discovered the power of social media through Luxy Hair, gaining more than three million subscribers on YouTube. His latest venture, Intelligent Change, has sold over 1.7 million copies of The Five Minute Journal. Here, he shares how to grow a following and convert that audience into your first sale.

For more on Alex Ikonn & show notes:  https://www.shopify.com/blog/alex-ikonn-turning-a-following-into-sales?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Start designing your perfect social media plan with our simple guide: https://bit.ly/44AnjWT

ThirdLove is changing the lingerie industry by using technology and data to create better-fitting bras and underwear. In this episode of Shopify On Location, co-founder and CEO Heidi Zak shares how her team collected pre-launch data, built consumer trust in their products, and adapted to customers’ needs. 

For more on ThirdLove & show notes: https://www.shopify.com/blog/thirdlove-market-fit?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast 

Meet the founders of an Australian sustainable packaging brand using unique marketing strategies to bring home-compostable mailers to businesses across the globe.  

For more on Hero Packaging & show notes: https://www.shopify.com/blog/hero-packaging-marketing-product-launches?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast 

Discover our FREE template that makes finding manufacturers to work with simple: https://bit.ly/40WG2c4

Allbirds is a direct-to-consumer success story, upending the shoe industry with sustainable materials. Allbirds co-founder and CEO Joey Zwillinger shares how the company's mission fuels innovation in the first episode of the Shopify on Location in San Francisco.

For more on Allbirds and show notes: https://www.shopify.com/blog/allbirds-sustainability

Shopify Masters is back with a brand new miniseries from San Francisco. 

Join Benjamin Gottlieb and Shuang Esther Shan as they sit down with Shopify legends from our San Francisco office.

Episodes drop each Thursday for the next couple months. 

If you like what you hear - and would like to listen to more in person interviews - make sure to  subscribe and leave a review wherever you listen to your podcasts.

For a full catalog of episodes, check us out online: https://www.shopify.com/blog/topics/podcasts

CEO Gillian Gallant first saw Paper Shoot Camera on TikTok and convinced its inventor to let her build out exclusive distribution in North America. Here’s how Paper Shoot Cameras went viral and sold to more than 70,000 customers.

To learn more about Paper Shoot Camera and show notes: https://www.shopify.com/blog/paper-shoot-camera-distribution

Known for vibrant iPhone accessories, Wildflower Cases was founded by the Carlson family after Miley Cyrus wanted the personalized phone case they had designed for fun.  

For more on Wildflower Cases & show notes: https://www.shopify.com/blog/wildflower-cases-non-traditional-career-path-accessories-empire?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Check out our FREE website cheat sheet and start designing your site today: https://bit.ly/3NxZDfv

Pipcorn, a snack company focused on heirloom ingredients, found sustainable growth through relationships with suppliers. Since launch, the brand has been picked up by Oprah’s Favorites Things and appeared on Shark Tank. 

For more on Pipcorn and show notes: https://www.shopify.com/blog/pipcorn-heirloom-snacks-farming-relationships-shark-tank?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

If you’re building a company from a small country with a limited market, ecommerce solutions can help. Find out how the clean period products company Riley was able to expand its reach across Europe and the world.

To learn more about Riley and show notes: https://www.shopify.com/blog/riley-international-expansion

Founder Karen Danudjaja shares how she embraces iteration and prioritizes customer feedback into her beverage company, Blume, which incorporates superfoods into latte mixes and water elixirs.

To learn more about Blume and show notes: https://www.shopify.com/blog/blume-iteration

Julia and Jordy Kay wanted to help reduce the amount of discarded plastic on the planet so they launched Great Wrap, a materials science company that’s turning potatoes into compostable stretch wrap. Since its inception in 2019, Great Wrap has been featured on Netflix’s Down To Earth with Zak Efron and the pair have raised more than $24 million to aid them in their mission to replace traditional polyurethane wrap. 

For more on Great Wrap and show notes: https://www.shopify.com/blog/great-wrap-plastic-free-factory-global-recognition?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Jacob Winter co-founded Mush Studios, a design-focused rug brand selling unique and outside-the-box home décor. Jacob launched the brand after his tufting transformation videos went viral on TikTok. Now, Mush Studios offers exclusive drops and colorways through retailers like SSENSE and MRKT. 

For more on Mush Studios & show notes: https://www.shopify.com/blog/mush-studios-tik-tok-partnerships?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Start designing your perfect social media plan with our simple guide: https://bit.ly/44AnjWT

Literie Candles doesn’t just sell scents, it sells memories. In this episode, Literie Candles founder Erica Werber explains how she created candles based on New Yorkers’ favorite pastimes and why the packaging has made her scents sell.

For more on Literie Candles and show notes: https://www.shopify.com/blog/literie-candles-packaging