Explore every episode of the podcast SGPT Marketing

Opening a new SGPT gym? The work starts well before you open the doors.

In this episode, Miles shares the approach that Hamper's own personal training gyms, INTENT91, are using to launch their latest location, focusing on one of the most important parts of the process: pre-sale.

He explains why gym owners should ideally start building their local presence around 8 weeks before opening, begin selling Founding Memberships around 6 weeks out, and create a compelling offer with limited availability to incentivise people to commit early.

Miles also breaks down how Meta Ads can help generate demand in a brand-new area, why testimonials and social proof are essential when you're not yet known locally, and why you shouldn't expect every early lead to be ready to buy immediately.

The goal is simple: don't open your doors and then start looking for members. Build the demand first, so you can hit the ground running from day one.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: info@hamperagency.co.uk 

📱 Follow us on Instagram: @hamperagency

Book a discovery call with Hamper here!

In-person sales might give you a higher conversion rate, but does that actually mean you're making more sales?

In this episode, George breaks down the difference between selling your front-end programme in person and over the phone, and shares 3 key factors SGPT gym owners should consider when deciding which approach is right for their business.

From the importance of lead volume and brand trust to the time involved in in-person consultations, George explains why he favours phone sales at INTENT91 where around 95% of their 6 week programmes are sold over the phone.

But that doesn't mean phone sales are automatically the right choice for every gym. If your current sales process is working and your gym is growing, there's no reason to change it. The key is understanding what your current approach is allowing you to achieve and where there may be room to improve.

Listen to more of our podcast episodes on building trust:

• Why You Need to Build Trust in 2026 - Spotify or Apple Music
• Generate Higher Quality Leads in 2026 - Spotify or Apple Music

👉 Learn more at www.hamperagency.co.uk 

📩 Email: info@hamperagency.co.uk 

📱 Follow us on Instagram: @hamperagency

In this special webinar replay, Miles and George share the marketing playbook they’re using to help SGPT gyms generate more leads, improve lead quality and continue growing throughout 2026.

With the fitness market becoming increasingly competitive, simply running ads and waiting for leads to come in isn't enough. This episode breaks down how to build trust with your audience, stand out in your local market and create a marketing system that turns prospects into ready-to-buy leads.

You'll hear practical strategies around:

• Building trust through testimonials and user-generated content
• Using your website, Google reviews, organic content and email marketing to strengthen your brand
• Becoming the go-to SGPT gym in your local area
• What's currently working with Meta Ads in 2026
• Why creative diversity matters and the different ad formats you should be testing
• How to avoid generic "AI slop" and create marketing that actually stands out
• Why your front-end ad spend should be viewed in the context of lifetime customer value
• How in-person workshops can generate highly qualified new members
• How all of these elements work together to create a stronger sales funnel

Everything shared in this webinar comes from Miles and George's experience running their own SGPT gyms and working with 100+ gyms through Hamper Agency.

If you want to finish 2026 strong and build a more predictable marketing system for your SGPT gym, this episode is for you.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: info@hamperagency.co.uk 

📱 Follow us on Instagram: @hamperagency

What does a successful SGPT gym owner's calendar actually look like?

In this episode of the SGPT Marketing Podcast, George Branford shares the weekly priorities that have helped him grow INTENT91 from 1 gym to 5 locations, while building systems that continue to support long-term growth.

In this episode, you'll learn:

• Why your calendar is one of the biggest predictors of your business's future
• How to prioritise activities that actually move your gym forward
• Why sales, content creation, team development, recruitment and KPI reviews should all have dedicated time every week
• How to stop reacting to day-to-day distractions and become a more proactive leader
• The overlooked habit that helps you perform at your best as a founder

If you're an SGPT gym owner who feels constantly busy but aren't sure you're spending your time on the right things, this episode will help you build a calendar that supports sustainable growth - not just survival.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: info@hamperagency.co.uk 

📱 Follow us on Instagram: @hamperagency

Are some of the most common practices in the fitness industry actually holding your gym back?

In this episode of the SGPT Marketing Podcast, George Branford shares 5 unpopular opinions on running a successful small group personal training gym - lessons learned from growing INTENT91 to 5 locations and supporting over 100 gyms through Hamper.

In this episode, you'll learn:

• Why discounting your front-end offer could be costing you profit and attracting lower-quality clients
• The problem with unlimited memberships and why structured membership options create a healthier business
• Why coaches shouldn't be responsible for sales and who should be instead
• Why premium facilities aren't what allow you to charge premium prices
• Why member feedback is valuable, but shouldn't always determine the future direction of your business

If you're looking to build a more profitable, scalable SGPT gym, this episode will challenge a few assumptions and give you a fresh perspective on pricing, sales, operations and long-term growth.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: info@hamperagency.co.uk 

📱 Follow us on Instagram: @hamperagency

Sign up to our upcoming webinar here: https://hamper.hmpr.fit/sgpt-marketing-webinar/

What does it really take to build a successful SGPT gym?

In this episode of the SGPT Marketing Podcast, Miles sits down with Jack Anderson, the Founder of Cotswold Training Club to discuss his journey from launching his gym to building a growing, community-focused business.

Together, we discuss:

• How Jack built and grew his gym
• The marketing strategies that have had the biggest impact
• Lessons learned from overcoming common growth challenges
• Why consistency beats chasing the latest marketing trends
• Advice for gym owners looking to scale sustainably

If you're an SGPT gym owner looking for real-world insights from operators who have successfully grown their business, this is an episode you won't want to miss. Tune in for an honest conversation packed with practical takeaways you can apply to your own gym.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: info@hamperagency.co.uk 

📱 Follow us on Instagram: @hamperagency

Sign up to our upcoming webinar here: https://hamper.hmpr.fit/sgpt-marketing-webinar/

Paid ads still work, but only if you know how to use them.

In this episode, Miles pulls back the curtain on what's really working with Meta Ads in 2026 and the biggest mistakes gym owners are making. You'll learn why creative quality matters more than ever, how to stand out in an increasingly competitive market, why a strong brand makes every advert more effective, and why chasing more leads isn't always the answer.

If you're investing in paid ads - or thinking about it - this episode will help you build a smarter strategy that generates higher-quality leads, more sales and a stronger return on your marketing investment.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: info@hamperagency.co.uk 

📱 Follow us on Instagram: @hamperagency

Many gym owners slow their marketing down over summer - but that could be a costly mistake.

In this episode, Miles reveals three of the most underrated marketing strategies that consistently generate leads for both Hamper clients and INTENT91 gyms. You'll learn how to re-engage former members with irresistible offers, why email marketing remains one of the most powerful tools in 2026 and how your online presence could be costing you leads without you even realising.

If you're looking to keep your gym growing through the quieter months and build a more resilient marketing strategy, this episode is packed with practical ideas you can implement straight away.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: info@hamperagency.co.uk 

📱 Follow us on Instagram: @hamperagency

100 episodes. 100 gyms helped. 🎉

In this special milestone episode, George and Miles take a step back to reflect on the journey of building Hamper and INTENT91, sharing an honest update on where both businesses are today and the lessons they've learned along the way.

They discuss why consistency has been a significant factor behind their growth, how continuing to operate and scale their own gyms keeps their marketing strategies relevant and why building systems and great teams has allowed both businesses to grow without relying on the founders day-to-day.

Whether you've been listening since episode one or you're new to the podcast, this is an inside look at the story behind Hamper, what they've learned from helping 100+ gyms, and what's next.

If you'd like to work with Hamper, get in touch today:

👉 Learn more at www.hamperagency.co.uk 

📩 Email: info@hamperagency.co.uk 

📱 Follow us on Instagram: @hamperagency

Growing your gym means building a team you can trust, and that starts with hiring the right people.

In this episode, George Branford shares the biggest lessons he's learned after hiring 50+ personal trainers (and recruiting close to 100) across INTENT91's 5 SGPT gyms. Rather than relying on luck, George explains the systems and processes that have helped build a high-performing coaching team that supports long-term growth.

You'll learn why rushing a hire almost always backfires, how to build a recruitment funnel that filters out the wrong candidates, why you should always have a pipeline of applicants ready to go, the importance of trusting your gut during interviews, and why checking references is a non-negotiable.

If you're planning your next hire - or simply want to improve the quality of your recruitment process - this episode is packed with practical advice you can implement immediately.

In this episode, you'll discover:

• Why desperate hiring leads to expensive mistakes
• How to build a recruitment process that attracts committed PTs
• Why every gym should have a constant pipeline of applicants
• When to trust your instincts during the hiring process
• The simple step too many gym owners skip before making an offer

👉 Learn more at www.hamperagency.co.uk 

📩 Email: info@hamperagency.co.uk 

📱 Follow us on Instagram: @hamperagency

Generating more leads isn't the goal anymore - generating better leads is.

In this episode, Miles reveals the three biggest factors that are helping gyms attract higher quality enquiries in 2026, based on real marketing data from INTENT91 and over 100 gyms supported by Hamper Agency.

You'll learn:

• Why specific ad creatives outperform generic fitness marketing
• How testimonials and social proof dramatically improve lead quality
• Why your local reputation matters more than ever
• The importance of giving your marketing strategy time to build momentum
• How to attract prospects who already trust your brand before they speak to you

If you're looking to spend less time chasing poor-fit leads and more time speaking to people who genuinely want your help, this episode is packed with practical strategies to help you do exactly that.

Listen to our episodes on testimonials👇

Why You Need to Build Trust in 2026 (Spotify) (Apple)

Why Building Trust Will Grow Your SGPT Gym (Spotify) (Apple)

👉 Learn more at www.hamperagency.co.uk 

📩 Email: info@hamperagency.co.uk 

📱 Follow us on Instagram: @hamperagency

Can a one-hour workshop generate thousands in revenue for your gym?

In this episode, George shares the exact strategy INTENT91 recently used to generate £2,500 from a single workshop, with just £298 spent on advertising.

You'll learn how to:

• Choose a workshop topic that attracts your ideal clients
• Create ads that fill the room with qualified prospects
• Improve attendance rates through smart follow-up systems
• Structure a workshop that builds trust and authority
• Present an offer that converts attendees into paying clients
• Maximise revenue with effective post-workshop follow-up

If you're looking for a low-cost, high-return marketing strategy that can generate leads, sales and long-term members, this episode gives you the complete playbook.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: info@hamperagency.co.uk 

📱 Follow us on Instagram: @hamperagency

Thank you to everyone who attended our recent live webinar. We had an incredible turnout and some fantastic questions from gym owners looking to grow their businesses.

If you couldn't make it live, or you'd simply like to listen back and revisit the content, this episode is for you.

In this webinar replay, we share the exact strategies we've used to scale our five SGPT gym locations to over £200,000 per month in revenue. We cover the four key pillars of growth: your business model, marketing strategy, sales systems, and team structure.

Whether you're running a single location, looking to open your first gym, or planning your next stage of growth, this episode will give you actionable insights you can implement straight away.

Enjoy the replay, and if you have any questions, we'd love to hear from you.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: info@hamperagency.co.uk 

📱 Follow us on Instagram: @hamperagency

How do you stop members leaving your gym and why does retention matter so much for growth?

In this episode, George Branford pulls back the curtain on the exact systems INTENT91 uses to retain members across 5 successful personal training gym locations. With a company-wide attrition rate of just 4%, George explains how retention impacts everything from profitability and cash flow to marketing performance and return on ad spend.

You'll discover:

• Why customer lifetime value is the most important metric gym owners overlook
• How better retention can turn a 4x ROAS into a 22x ROAS
• The 90-day member check-in system that keeps clients engaged long-term
• How to identify members at risk of leaving before they hand in notice
• Why coach follow-up messages are a non-negotiable retention tool
• The role social media and organic marketing play in keeping current members loyal
• How to build retention systems that scale without relying on individual coaches

If you're a gym owner looking to keep members longer, improve profitability, and build a more sustainable business, this episode will give you a practical retention playbook you can start implementing immediately.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: info@hamperagency.co.uk 

📱 Follow us on Instagram: @hamperagency

Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/

Are you relying too heavily on one source of leads for your gym?

In this episode, George Branford breaks down why every successful SGPT gym needs a holistic marketing strategy and why putting all your faith in a single channel, especially paid ads, can leave your business exposed.

Using examples from INTENT91's five locations, George explains how to build multiple lead-generation systems that work together to create consistent growth and protect your business when one channel slows down.

In this episode, you'll learn:

• Why relying solely on Meta ads is risky, even when they're performing well
• How email marketing can reactivate old leads and former members
• The power of local business partnerships and community relationships
• How to create referral systems that generate high-quality leads consistently
• Why a diversified marketing strategy creates more predictable revenue and growth
• How INTENT91 uses multiple channels to maintain lead flow across five locations

If you're looking to build a gym that continues to grow regardless of platform changes, market conditions, or seasonal fluctuations, this episode will show you how to create a marketing ecosystem that works for you all year round.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: info@hamperagency.co.uk 

📱 Follow us on Instagram: @hamperagency

Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/

How did we scale our SGPT gyms to £200K+ in monthly revenue across five locations - and more importantly, how can you apply the same principles inside your own gym?

In this episode, George and Miles are back together to give a preview of the strategies they'll be unpacking in their upcoming webinar. They discuss the exact foundations that have allowed INTENT91 to grow from one location into a repeatable, scalable business model.

Inside this episode, we cover:

• The SGPT business model that creates profit and avoids capacity issues
• The marketing systems that generate predictable leads month after month
• Sales processes that turn enquiries into paying members
• Building a team that allows you to step out of the day-to-day and gain more freedom
• Why systems, not emotions, are the key to scaling sustainably

If you're looking to grow your current gym, open additional locations, or build a business that doesn't rely on you doing everything yourself, this episode lays out the blueprint.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: info@hamperagency.co.uk 

📱 Follow us on Instagram: @hamperagency

Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/

How do you know if your marketing is actually any good?

In this episode, Miles breaks down how SGPT gym owners can stop relying on feelings, opinions and vanity metrics - and start measuring their marketing based on what actually matters: leads, sales and business growth.

Using real examples from INTENT91 and lessons learned over the last five years, Miles explains why getting likes on Instagram doesn’t necessarily mean your marketing is effective, how to avoid being distracted by feedback from leads or members and why understanding your KPIs is essential if you want to scale your gym with confidence.

Inside the episode, Miles covers:

• Why likes, followers and engagement can be misleading
• The biggest mistake he made early on with Instagram marketing
• Why your marketing should be judged by sales, not opinions
• The key KPIs every SGPT gym owner should track
• How to diagnose where your marketing system is breaking down
• The difference between a lead generation issue, system issue and sales issue
• Why gym owners must make decisions based on data, not emotion
• How to use lead-to-sale percentages to improve performance

If you’ve ever wondered whether your marketing is actually helping your gym grow - or you feel overwhelmed by conflicting advice online - this episode will help you focus on the numbers and strategies that truly matter.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: info@hamperagency.co.uk 

📱 Follow us on Instagram: @hamperagency

Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/

Listen to other Meta Ads episodes below: 

How to Win with Meta Ads in 2026:

Spotify

Apple Podcasts

Paid Ads: What to Know for 2026:

Spotify

Apple Podcasts

Meta Ads: What Matters Most:

Spotify

Apple Podcasts

How do you generate high-quality leads for your SGPT gym - not just more leads, but the right leads?

In this episode, Miles shares the three easiest and most effective ways to consistently attract better enquiries into your gym. He explains why some leads feel impossible to convert, why others are ready to buy and how your marketing can dramatically improve the quality of people coming through the door.

Inside the episode, Miles covers:

• Why referrals are still the highest-quality lead source in 2026
• How to build referral systems that generate leads automatically
• Why Meta ads remain the fastest way to generate leads at scale
• How to use brand messaging to attract better-fit prospects
• Why your website, Instagram, reviews and emails must all align
• The key difference between high lead volume and high lead quality
• How to improve your lead-to-sale conversion rate over time

If you want to stop wasting time on poor enquiries and start generating more ideal prospects each month, this episode is packed with actionable insight.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: info@hamperagency.co.uk 

📱 Follow us on Instagram: @hamperagency

Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/

In this episode of the SGPT Marketing Podcast, George shares why marketing is the most powerful investment you can make in your SGPT gym - and backs it up with real numbers from inside INTENT91’s five locations.

Using March’s results as a case study, George reveals how an £11k+ investment into Meta ads produced substantial front-end sales revenue, while also creating long-term recurring income through membership conversions.

He also dives into the common reasons gym owners avoid investing in marketing, including:

• Limiting beliefs around needing a better facility before charging more
• Previous bad experiences with poor-quality leads
• Lack of systems to convert enquiries into sales
• Believing they’re already at capacity when they’re not
• Treating marketing as optional instead of essential

George explains why your prospects care more about trust, results and solutions than fancy equipment - and why consistent lead generation is what allows you to grow revenue, build a team, buy back your time and create a business that works for you.

If you want to scale your gym, stop relying on chance referrals and build predictable growth, this episode is a must-listen.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: info@hamperagency.co.uk 

📱 Follow us on Instagram: @hamperagency

Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/

In this episode of the SGPT Marketing Podcast, Miles takes a step back and shares five of the most important lessons he’s learned from 5+ years of marketing small group personal training gyms - both within his own gyms and through working with clients.

Covering everything from mindset to strategy, Miles dives into:

• Why focusing on your own brand and strategy beats copying competitors
• How paid ads have become the fastest and most effective way to scale
• The importance of treating marketing and sales as the lifeblood of your business
• Why understanding your numbers and data is non-negotiable
• And the costly mistake of ever turning off your marketing momentum

This episode is packed with honest reflections, hard-earned lessons, and practical insights to help you avoid common pitfalls and grow your gym more effectively - whether you’re just starting out or looking to scale.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: info@hamperagency.co.uk 

📱 Follow us on Instagram: @hamperagency

In this episode of the SGPT Marketing Podcast, Miles dives into the reality of running ads on Meta Platforms in 2026 and why many gym owners are getting it wrong.

Drawing from his day-to-day experience inside Ads Manager, Miles shares a practical breakdown of what actually drives results today. He focuses on three critical areas:

• Understanding the platform: Why constant changes and AI-driven features mean you need to stay up to date - and why relying on default settings can cost you leads
• Volume and variety of creative: How ad fatigue is accelerating and why producing more content (in different styles and formats) is now essential
• Messaging that speaks to problems: Why your ads should focus on your audience’s pain points - not your gym, your timetable or your features

This episode is a must-listen for any gym owner running ads (or thinking about it), offering a grounded, experience-led perspective on how to adapt your strategy, improve lead quality and consistently generate sales in an increasingly competitive landscape.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: info@hamperagency.co.uk 

📱 Follow us on Instagram: @hamperagency

Most gym owners are stuck - not because of effort, but because they’re playing the wrong game.

In this episode, we’re joined by Phil Graham, a business coach and entrepreneur, to break down what’s actually happening in the fitness industry right now - and what you need to do to stay ahead.

We dive into why paid ads are getting more expensive, why most marketing no longer works and how AI is making average businesses look better than they are. But more importantly, Phil explains how to win in this new landscape - by doing what others won’t.

From running high-converting workshops and mastering one-to-many sales, to building a personal brand that cuts through the noise, this episode is packed with practical insights for gym owners who want to grow.

We also explore the bigger picture - pricing properly, moving away from low-ticket models, building real profitability and turning your gym into an asset that gives you time, freedom, and leverage.

If you’re serious about scaling your gym, charging more and building something that actually lasts - this is a must-listen.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: info@hamperagency.co.uk 

📱 Follow us on Instagram: @hamperagency

In this episode of the SGPT Marketing Podcast, Miles dives into the key factors gyms should consider when choosing a front-end offer. 

Rather than prescribing a single “best” option, he explores the advantages and drawbacks of short-term, mid-term and long-term offers - covering everything from conversion challenges and revenue potential to member engagement and retention. 

Whether you’re a new gym owner or looking to refine your current strategy, this episode provides the practical guidance you need to decide what front-end offer works for your business, your market and your goals.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: info@hamperagency.co.uk 

📱 Follow us on Instagram: @hamperagency

Are you a 1-1 personal trainer hitting a ceiling on hours and income? Or a large group gym struggling to retain clients and charge a fair price? In this episode, George Branford explains why the Small Group Personal Training (SGPT) model is the ultimate solution.

George draws from his own experience transitioning from 1-1 training and large group boot camps into SGPT, sharing how it allowed him to:

• Scale revenue without trading more hours for money
• Build a motivated, loyal team invested in your mission
• Deliver personal results for clients in a scalable way
• Charge premium prices without pricing yourself out of the market
• Create freedom and lifestyle balance while growing your business

He also exposes the downsides of sticking with 1-1 or large group models, including vulnerability to staff turnover, inconsistent retention and limited profitability.

This episode is a must-listen if you want a fitness business that is profitable, scalable and built for long-term success. If you’re ready to stop exchanging time for money and start building a team-driven, results-focused gym, the SGPT model is your blueprint - and George shows you why.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: info@hamperagency.co.uk 

📱 Follow us on Instagram: @hamperagency

In this episode, Miles sits down with Ali Turpie, founder of Calm + Chaos, on-site at his gym in West Byfleet.

Ali’s story is unlike most. After losing his father at a young age and later suffering a major stroke that left him unable to speak, fitness became the foundation for his recovery. That journey led to the creation of Calm + Chaos - a brand built around the balance of calm and chaos, combining small group personal training with recovery-focused offerings like pilates and sound baths.

They dive into the full journey of building the gym, from training clients in a garage to opening a 2,500 sq ft facility, including the challenges that come with it:

• Delays in opening and the financial pressure that comes with it
• Navigating cash flow and overheads before revenue kicks in
• Generating leads and selling memberships for the first time
• Signing 67 members pre-launch and managing early growth
• The emotional rollercoaster of sales and self-belief as a new gym owner
• Defining a clear demographic and building a brand that speaks directly to them

Ali also shares what day-to-day life really looks like in the early stages of running a gym, the importance of training for maintaining performance and why staying true to who you want to help is one of the most powerful advantages you can have.

This is a raw, honest conversation about resilience, identity and building something meaningful from the ground up.

If you’re opening a gym - or in the early stages of one - this episode will give you a real look at what it actually takes.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: info@hamperagency.co.uk 

📱 Follow us on Instagram: @hamperagency

In this episode, Miles breaks down 3 ways SGPT gym owners can convert more leads into sales.

Generating leads is only half the battle. If your systems aren't set up properly between the moment someone enquires and the moment they speak to you, you're likely leaving a lot of sales on the table.

Miles explains why most successful gyms convert around 20-40% of their leads and shares the 3 key areas that directly influence that number.

Inside the episode:

1. Generate enough leads
   Most gyms should aim for 50-100 leads per month. That requires a consistent system across multiple channels including Meta ads, referrals, email marketing, organic content and local outreach.
2. Nurture your leads properly
   The period between someone booking a call and actually speaking to you is crucial. Email, SMS and relevant content can warm prospects up, build trust and dramatically improve the quality of your sales conversations.
3. Make sure people actually show up
   A strong CRM system ensures prospects receive reminders and know exactly when their call is booked. Without this, missed calls and no-shows quickly destroy your conversion rate.

If you want to convert more of the leads you already generate - and make your sales process far easier in the process - this episode will give you a simple framework you can implement immediately.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: info@hamperagency.co.uk 

📱 Follow us on Instagram: @hamperagency

In this episode, Miles is joined by Sacha Harding - founder of SHIFT Personal Training in Bedford and former professional rugby player with the Bedford Blues.

After a 14-year rugby career, Sacha transitioned into personal training, scaling a busy 1-1 model before pivoting into small group training and opening SHIFT in 2021. Today, the gym sits at around 170 members and is close to operational capacity.

Over the past year, we’ve worked alongside Sacha and the SHIFT team as they refined their offer, sharpened their messaging and built a stronger marketing engine - something he openly credits as a key part of their recent growth from 108 members to where they are now.

Inside this conversation, they cover:

• The move from 1-1 to small group and why it made business sense
• How SHIFT refined its front-end offer to £499 for 6 weeks - and why charging more improved conversions
• Getting stuck at 100 members and what it took to break through
• The hard lesson of under-budgeting for marketing when opening a facility
• Why paid ads are the accelerator - when aligned with organic content, email, referrals and brand positioning
• Building a team you can trust, hiring for character and stepping out of the day-to-day
• Lifestyle business vs aggressive multi-site scaling - and defining success on your own terms

This is a grounded, honest conversation about growth, capital, marketing, leadership and clarity - and what actually changes when you decide to treat your gym like a business.

If you’re feeling stuck and trying to push toward full capacity, this episode will give you real insight from someone who’s done it.

Visit www.hamperagency.co.uk

Follow us on Instagram: @hamperagency

Or get in touch: info@hamperagency.co.uk

Want to watch the full webinar replay instead of just listening to the Q&A? You can access the 2026 SGPT Marketing Webinar here:
https://vimeo.com/1166263619?share=copy&fl=sv&fe=ci

This episode is the dedicated Q&A section from our live 2026 SGPT Marketing Webinar - released separately so you can dive straight into the specifics.

• Inside, we answer real questions from gym owners, including:
• When it’s actually the right time to open a second site
• How much you should be spending on ads
• How to structure pre-sales before opening
• Reducing no-shows on booked sales calls
• Whether you should be the face of your brand
• Growing from 120 to 180 members
• How to think about CPA, lifetime value and scaling ad spend
• Brand campaigns vs call-to-action campaigns

We also touch on lead nurture, email strategy, testimonial content and creative testing.

If you’re serious about scaling your SGPT gym in 2026, this episode will sharpen how you think about the details that drive growth.

Visit www.hamperagency.co.uk

Follow us on Instagram: @hamperagency

Or get in touch: info@hamperagency.co.uk

Prefer to watch the replay of the live webinar rather than listen? Click the link below to watch our 2026 SGPT Marketing Webinar.

https://vimeo.com/1166263619?share=copy&fl=sv&fe=ci

This episode is a replay of our Live Workshop: 2026 SGPT Marketing, where we hosted 70+ gym owners and shared the exact strategy we are using right now to grow SGPT gyms in a changing market.

Inside this session, we cover:

• What is actually happening in the fitness industry and why competition is increasing
• Why trust is the biggest lever you need to focus on in 2026
• How to structure your Meta ads under the new algorithm
• The importance of creative diversity - testimonials, brand content and clear call to actions
• What must happen after the click to improve lead-to-sale conversion
• How to use email properly to maximise every lead you pay for
• The role of local marketing and organic presence in building authority
• Why sales conversations still matter and how to structure them correctly

The Q&A section has been removed from this replay and will be released as a separate episode next week, so stay tuned!

If you want clear direction on how to adapt your marketing, generate consistent leads and convert them into long-term members in 2026, this workshop will give you the framework.

Visit www.hamperagency.co.uk

Follow us on Instagram: @hamperagency

Or get in touch: info@hamperagency.co.uk

In this episode, George Branford, co-founder of Hamper and INTENT91, is joined by Pete Dupuis, co-founder of Cressey Sports Performance and business coach at Business For Unicorns, which currently supports around 150 gym owners worldwide.

Pete has been in the industry since 2007 and brings nearly two decades of experience building, scaling and leading high-performance training facilities. Together, they dive into the realities of long-term gym ownership and what actually drives sustainable growth.

Inside this conversation, you will learn:

• Why niching down to one clear audience accelerates authority, growth and perceived expertise
• How Cressey Sports Performance built a powerful brand with zero digital ad spend
• The importance of relationship-driven, boots-on-the-ground marketing over chasing algorithms
• How to structure your marketing calendar to avoid chaotic, reactive promotion
• What separates true business owners from “power rack owners” - systems, SOPs, quarterly planning and leadership
• Lessons learned from losing half a team in one year and how that shaped stronger leadership
• How to transition from operator to CEO without losing control of quality
• Why product quality and coaching standards still matter more than viral content

Pete also shares how his role has evolved over time, how he balances business with family life, and what it really looks like to build something that runs without you in the room.

If you are in the trenches building your gym or looking to move from self-employed coach to true business owner, this episode is packed with hard-earned insight and practical perspective.

Visit www.hamperagency.co.uk
Follow us on Instagram: @hamperagency
Or get in touch: info@hamperagency.co.uk

Register for our 2026 SGPT Marketing Webinar here: https://hamper.hmpr.fit/2026-sgpt-marketing-webinar/

In this episode of the SGPT Marketing Podcast, George Branford - co-founder of Hamper and co-founder of INTENT91, a small group personal training gym that has scaled from 1 to 5 locations in 5 years generating multiple seven figures in revenue - breaks down 5 things you must know about sales.

If you want to grow your SGPT gym in 2026 and beyond, this episode is packed with practical takeaways you can apply immediately.

Inside this episode:

1. Why founders should not outsource or delegate sales too early - and when it actually makes sense to do so
2. Why selling over email and text is killing your conversions - and why phone calls win
3. Why the transformation happens at the transaction - and why you must take payment before booking
4. How using the right CRM and automation will dramatically improve efficiency and follow-up
5. Why every gym owner needs a structured sales script - and the key elements it must include

If you are generating 50-100 leads per month, your sales process is the single biggest lever in your business. Small improvements here can dramatically increase revenue without increasing ad spend.

If you need help implementing this inside your gym, book a discovery call and we will walk you through exactly how to optimise your marketing and sales system.

Visit www.hamperagency.co.uk
Follow us on Instagram: @hamperagency
Or get in touch: info@hamperagency.co.uk

In this episode of the SGPT Marketing Podcast, Miles shares the proven marketing framework used to successfully open new gym locations and replicate results across multiple sites.

He walks through the five steps gym owners need to follow to hit the ground running when opening a new facility, whether it’s your first gym or your fifth.

Be prepared
This starts with mindset and planning. Moving from coach to business owner requires a shift in how you think about cash flow, growth and responsibility. From a marketing perspective, preparation means having a clear plan in place well before opening day so you are not scrambling once the doors are open.

Know exactly who you want to help
Understanding your target demographic becomes critical as soon as you move beyond a single site. A clear audience makes marketing easier, improves retention and ensures consistency across locations rather than relying on the founder’s presence alone.

Market early
The earlier you start building awareness, the stronger your launch will be. Miles explains why marketing six to eight weeks before opening is the minimum and how warming an audience early creates momentum, confidence and sales before day one.

Lead with one clear offer
Launching with a single, well-positioned membership offer removes confusion and increases conversions. Miles breaks down how early bird pricing, scarcity and clear structure help gyms secure direct debits before opening and stabilise revenue from day one.

Be willing to sell
Opening a gym means accepting that sales are part of the job. Founders need to be confident selling their service, especially early on, because no one cares more about the business than you do. Selling before opening is also the easiest time to convert interest into committed members.

This episode is essential listening for any gym owner planning a new location who wants to avoid unnecessary stress, maximise early sales and open with confidence rather than pressure.

Sign up to our free 2026 SGPT Marketing Webinar to learn what is working right now and how to build a scalable marketing system for your gym:

https://hamper.hmpr.fit/2026-sgpt-marketing-webinar/

In a world where most towns are packed with SGPT gyms offering similar services, being good is no longer enough. You need to be known.

In this solo episode, Miles walks through four proven ways to become the go-to SGPT gym in your local area, using real examples from inside INTENT91’s gyms and what has worked over the past few years.

He covers why a strong, specific brand message is non-negotiable, how local presence builds trust faster than online reach alone and why building real relationships with local businesses compounds over time. Miles also explains why none of this works without a solid product and the systems to maintain standards as you scale.

This episode is ideal for gym owners who want to dominate locally, attract the right members and build a brand people actively recommend rather than just recognise.

If you want help handling the digital side of this - ads, emails and local lead generation - reach out to us at Hamper. Or join our free 2026 SGPT Marketing Webinar on February 11th, where we break down exactly what we’d be implementing heading into the next year.

Visit www.hamperagency.co.uk
Follow us on Instagram: @hamperagency
Or get in touch: info@hamperagency.co.uk

Sign up to our free 2026 SGPT Marketing Webinar to learn what is working right now and how to build a scalable marketing system for your gym:
https://hamper.hmpr.fit/2026-sgpt-marketing-webinar/

In this episode of the SGPT Marketing Podcast, Miles breaks down the five biggest marketing mistakes made while growing INTENT91 over the last five years.

Not having a clear brand message
Trying to help everyone led to unclear marketing, inconsistent sales calls and a product that was difficult to deliver and scale.

Believing organic content would be enough
Growing an Instagram following looked good on the surface but did not generate consistent leads or sales without paid channels.

Not leaning into existing leads enough
A large percentage of paid leads were left untouched instead of being reactivated with offers and follow-up campaigns.

Running sales through spreadsheets instead of a CRM
Manual admin, poor follow-up and lost leads held back conversion rates until proper systems and automations were implemented.

Hiring in-house too early
Bringing marketing in-house before the business was ready slowed growth and cost time and money that could have been better spent outsourcing.

This episode is a practical look at what not to do when growing an SGPT gym and what changes actually moved the needle.

Visit www.hamperagency.co.uk
Follow us on Instagram: @hamperagency
Or get in touch: info@hamperagency.co.uk

In a crowded fitness market, prospects are bombarded with ads, offers and options - making trust more important than ever. In this episode, Miles dives into why SGPT gyms need to prioritise building trust across every part of the marketing and sales journey in 2026.

Key takeaways include:

Social proof matters - Reviews, testimonials and Google ratings help prospects feel confident choosing your gym.

Human connection over AI - AI can streamline content creation, but over-reliance can make prospects hesitant. Real human interactions in marketing and sales are critical for high-ticket SGPT memberships.

Attention to detail - Small errors, like outdated business hours or misaligned content, can break trust and cost sales. A holistic marketing strategy that aligns ads, website, email and social content ensures consistency and credibility.

Marketing that works for sales - When every stage of a prospect’s journey builds trust, the sales call becomes effortless and conversions happen naturally.

Sign up to our free live webinar, ‘2026 SGPT Marketing’, to discover the strategy behind building 5 SGPT gyms in 5 years and get actionable steps to grow your gym this year:

When: Wednesday 11th February, 12-1pm UK time

Where: Join remotely via Zoom using the link below

Who for: SGPT gym owners looking to generate more leads, build their brand and scale their business

👉 Sign up: https://hamper.hmpr.fit/2026-sgpt-marketing-webinar/

👉 Website: HAMPER Marketing
👉 Instagram: @hamperagency
👉 Email: info@hamperagency.co.uk

Meta ads are constantly changing. What worked a few years ago doesn’t work now - and what works today won’t last forever. In this episode, Miles breaks down what’s actually working for SGPT gyms on Meta in January 2026, based on day-to-day data across HAMPER clients and the growth of their own SGPT gym, INTENT91 to five locations in five years.

He covers the three areas that matter most right now:

1) Targeting
Why Miles still strongly recommends manual targeting for SGPT gyms, despite Meta’s push toward Advantage+. He explains where Advantage+ falls down for local gyms, how to avoid wasting budget on the wrong people and how to stay broad without giving up control.

2) Creatives
Why creatives are now the biggest differentiator on Meta. Miles dives into ad fatigue, saturation and the importance of producing enough varied, niche-specific creatives to let Meta learn - rather than relying on one campaign and hoping for the best.

3) User experience after the click
The overlooked bottleneck. From landing pages to CRMs, automations and follow-up, Miles explains why Meta rewards strong post-click experiences and why poor systems cost gym owners far more than ad spend ever will.

If you want Meta ads to keep working without wasting budget, this episode will give you clear direction heading into 2026.

If you want us to stay ahead of the curve for you:

Visit www.hamperagency.co.uk
Follow us on Instagram: @hamperagency
Or get in touch: info@hamperagency.co.uk

On this week’s episode of the SGPT Marketing Podcast, host George is joined by a very special guest - his wife and business partner, Emily Branford, COO of INTENT91.

Between them, George and Emily have grown INTENT91 from one small group personal training gym into a five-site operation, all while building teams, systems and a business that supports long-term growth rather than founder burnout. In this conversation, they break down the most important lessons they’ve learned so far - the ones you only really pick up by being in the trenches.

They discuss what changes as you scale, why people and HR become non-negotiable and how learning to manage cash flow properly can be the difference between growth and chaos. George and Emily also talk candidly about bottlenecks - the moments where the business pulls you back into the weeds - and how putting the right structure, roles and leadership in place allowed them to step back and focus on the bigger picture.

You’ll also hear real examples from inside INTENT91, including how having the right team and processes meant George wasn’t dragged into putting out metaphorical fires - something that simply wouldn’t have been possible in the earlier stages of the business.

This episode is a grounded, honest look at what it actually takes to scale an SGPT gym - not just opening more sites, but building a business that works without breaking the people running it.

📲 Connect with HAMPER: 
Visit www.hamperagency.co.uk
Follow us on Instagram: @hamperagency
Or get in touch: info@hamperagency.co.uk

This week, George dives into a question he was asked on his Instagram story: How do you actually balance life and business as a gym owner?

For him, the answer always comes back to one thing - structure. Once your product is solid, the next step is getting good enough at marketing and sales to generate the revenue needed to hire. Because without revenue, you can’t bring people in. And without people, you can’t create the space needed for balance.

From there, it’s all about building systems and processes that keep standards high and make sure your team knows exactly what to do. This is how you stop being pulled into every issue, every decision, every fire.

George shares a real example: a situation in his own gym that previously would’ve dragged him straight in to deal with it. But now? Thanks to the systems and the team he’s built, the problem was handled internally without him even needing to get involved. That’s the whole point - putting foundations in place so the business can run without you being the bottleneck.

If you want balance, you need infrastructure. You need people. You need systems. And yes - you need enough revenue (which you can absolutely outsource the marketing for) to make all of that possible.

A practical, honest look at what “balance” actually takes as a gym owner.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: info@hamperagency.co.uk 

📱 Follow us on Instagram: @hamperagency

In this episode of the SGPT Marketing Podcast, Miles shares why we paused Meta Ads at several INTENT91 sites - and what gym owners can learn from it.

He walks through what happened when the ad tap was turned off, the levers we pulled to keep leads flowing and why a temporary pause can improve performance when campaigns return.

You’ll hear:

Why ads were paused at established sites

What happened to lead flow (and why we weren’t worried)

The reactivation and email plays that performed best

How offline channels filled the gap

Why giving your audience a “break” from ads resets results

And the big lesson: Meta Ads is the most powerful marketing tool you can use, but you should always have other levers to pull on.

If you want to build a marketing system that stays strong even when ads aren’t running, this episode breaks it down simply and practically.

💡 Ready to grow your SGPT gym the right way?
Visit www.hamperagency.co.uk
Follow us on Instagram: @hamperagency
Or get in touch: info@hamperagency.co.uk

This week on the SGPT Marketing Podcast, hosts George and Miles break down their 2026 predictions for SGPT gym marketing - the 5 key areas gym owners must understand, prepare for and execute on if they want to stay competitive in the year ahead.

They cover:

Hyper-niche messaging
Why gyms that specialise, go deep on one problem and stay consistent for 12+ months will cut through the noise.

Meta ads & content as the real growth driver
Why relatable, rotating creatives will outperform polished production - and why organic content alone won’t grow your gym.

AI overuse (and how to avoid blending in)
The risks of relying too heavily on AI-generated copy, graphics and sales processes - and how human interaction becomes a competitive advantage.

Rising costs across the board
From staffing to ads to operations, everything is increasing - and why this means re-evaluating your pricing and margins.

Trust as a non-negotiable brand asset
Google reviews, reputation, real content and strong customer proof will matter more than ever as prospects become more sceptical and AI noise increases.

As 2026 approaches, these trends will shape the SGPT landscape - and the gyms that act early will be the ones that grow fastest.

If you want support implementing the right marketing strategy for 2026, the team at HAMPER can help.
Whether it’s niche messaging, paid ads, content or full-funnel support, we’re here to help you stay ahead of the curve and grow with confidence.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: info@hamperagency.co.uk 

📱 Follow us on Instagram: @hamperagency

In this episode, Miles interviews Adam Wright, founder of The Barn Gym, about the incredible journey of growing a fitness business at pace. Adam talks through how he transitioned from offering 1-1 sessions and large group classes to a focused small-group personal training model, which laid the foundation for rapid expansion.

Listeners get an inside look at how Adam scaled The Barn Gym from one location to five gyms in just 12 months, exploring site selection, pre-sale strategies, team development and the culture he has built to sustain growth. He also shares the mindset required to make bold business decisions, embrace short-term challenges for long-term gains and prioritise consistency and service quality across multiple locations.

Adam worked with the team at HAMPER during this period, providing additional insight and support for marketing and launches - though the story is ultimately one of his vision, execution and relentless drive. This episode is packed with practical advice and inspiration for gym owners and entrepreneurs looking to scale without compromising on quality.

💡 Ready to grow your SGPT gym the right way?
Visit www.hamperagency.co.uk
Follow us on Instagram: @hamperagency
Or get in touch: info@hamperagency.co.uk

On this episode of the SGPT Marketing Podcast, Miles dives into the one thing gym owners still have full control over when it comes to Meta Ads: their ad creatives. With Meta’s AI now taking over targeting, campaign setup and budget optimisation, the videos and images you put in front of your audience are more important than ever.

Miles breaks down how to make your creative stand out, capture attention for different demographics and future-proof your Meta strategy so your gym stays ahead of the local competition. If you want to keep winning on Meta in a landscape that’s constantly evolving, this episode is a must-listen.

📲 Connect with HAMPER: 
Visit www.hamperagency.co.uk
Follow us on Instagram: @hamperagency
Or get in touch: info@hamperagency.co.uk

In this episode, Luke Turner, owner of T2FIT, pulls back the curtain on scaling gyms, high-ticket sales and building a business that thrives. He shares exactly how he gets clients from first contact to committing big with his “14-Day Upgrade System” and why sometimes shorter-term offers can actually drive more revenue and volume.

Luke also dives into multi-site growth, leadership, membership structures and creating a gym culture that’s not only profitable but seen as thriving from the street. Beyond operations, he talks personal branding, mentorship and the mindset shifts needed to grow smarter, faster and more sustainably.

If you’re a gym owner or entrepreneur looking for actionable strategies, honest insights and a behind-the-scenes look at what makes a fitness business succeed, this episode is packed with value.

💡 Ready to grow your SGPT gym the right way?
Visit www.hamperagency.co.uk
Follow us on Instagram: @hamperagency
Or get in touch: info@hamperagency.co.uk

What does it really take to build a thriving SGPT gym that lasts?

In this week’s episode of the SGPT Marketing Podcast, hosts Miles and George share the 10 most valuable lessons they’ve learned from years of running and scaling INTENT91 - a business that’s grown from one location to a multi-site operation built on strong culture, smart systems and a premium member experience.

They cover everything from how to launch the right way - by starting your marketing before you even open your doors - to how to price your memberships for profit, avoid costly mistakes on kit and dial in your brand message so the right clients find you.

Here’s a snapshot of the 10 lessons discussed:

Start your marketing early - build demand before your doors open.

Price for profit, not fear - confidence in your value sets the tone.

Don’t overspend on kit - invest in what drives client experience.

Your brand is your filter - attract the right clients, not everyone.

Sell with conviction - every SGPT owner must learn to sell.

Hire in the right order - build structure before adding roles.

Attitude beats experience - skills can be trained, mindset can’t.

Systems create freedom - structure allows creativity and growth.

Lead with vision - your team mirrors your energy and direction.

Keep evolving - what got you here won’t get you to the next level.

This is one of the most practical, experience-driven episodes yet, packed with real stories, honest reflections and advice that every SGPT gym owner can take away and apply immediately.

💡 Ready to grow your SGPT gym the right way?
Visit www.hamperagency.co.uk
Follow us on Instagram: @hamperagency
Or get in touch: info@hamperagency.co.uk

In this week’s episode, George and Miles are joined by the brilliant and larger-than-life Mark Fisher - the man behind Mark Fisher Fitness, Business for Unicorns, and Alloy Personal Training.

Mark shares the wild story behind his “Enchanted Ninja Clubhouse of Glory and Dreams”, how it became one of the highest-grossing gyms in the world, and what gym owners can learn from its success. From leadership and hiring to client experience, culture and the hard truths of scale - this one’s packed with insight, humour and honesty from a true industry original.

If you’re a gym owner looking to grow a business (and life) you actually love - this episode is unmissable.

Looking to enter 2026 with a crystal clear vision for your gym business and the momentum to achieve your goals? Join Mark Fisher in London for 'Gym Business Growth Day'. Learn more at https://go.businessforunicorns.com/london

🌐 Visit: https://hamperagency.co.uk/
📸 Follow: @hamperagency
📩 Contact: info@hamperagency.co.uk

In this week’s episode of the SGPT Marketing Podcast, Miles returns to expand on one of the most important topics in SGPT marketing - creating effective call-to-action ads that actually drive revenue.

Part 1 was all about the creative side: making sure your ads align with your brand, stop the scroll, and look the part. But this time, we’re turning our focus to the systems and strategy that make those ads work once the leads start coming in.

Here’s what you’ll learn in part 2:

• Why your CRM setup could be the difference between a lead and a lost opportunity
• How testimonials can increase both lead quality and lead volume (and why they’re the most powerful supporting content you can create)
• The simple truth about sales - you can’t grow without them, and it’s time to start taking them seriously

Whether you’re running ads for your first SGPT gym or managing multiple sites, this episode breaks down the exact steps needed to improve your ad ROI and grow your business month after month.

📩 Get in touch: info@hamperagency.co.uk
🌐 Visit us: www.hamperagency.co.uk
📸 Follow us: @hamperagency

In this episode, we sit down with the one and only Jean-Claude Vacassin - a true powerhouse in the fitness industry whose reputation precedes him. From growth strategies and referral systems to high-performance team management, we cover the intricate inner workings of running successful gyms and scaling a business without losing the soul of it. JC pulls back the curtain on his approach to KPIs, automations, AI integration, sales processes, and nurturing both clients and teams. He dives into the challenges of balancing coaching with leadership, the trade-offs that make or break success, and how to keep driving results when things get tough. There’s also a fascinating discussion on digital strategy, blogging, Google Reviews, CRM systems, and the subtle art of staying personal in an increasingly automated world. Along the way, JC shares insights on high performance, mindset, and the real realities of building a business that thrives.

Whether you’re a multi-site operator or someone just starting out, this conversation is packed with perspective, strategy, and the kind of lessons you won’t hear anywhere else. It’s a deep dive into the business, the craft, and the mentality of one of the industry’s most respected figures.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: info@hamperagency.co.uk 

📱 Follow us on Instagram: @hamperagency

This week on the SGPT Marketing Podcast, Miles returns to the mic to uncover the metric that truly determines whether your ad campaigns are working - and it’s not cost per lead.

Miles explains why focusing on CPA (cost per acquisition) gives you clarity on what’s really driving your gym’s growth, how to read your ad data without getting lost in vanity metrics, and how to use secondary metrics like cost per lead and click-through rate as indicators to improve performance - not as the goal themselves.

If you’ve ever turned off a campaign too early because the leads “looked expensive,” this episode will completely shift how you view your marketing performance.

If you want help improving your ad strategy - or you’d like us to take it off your plate entirely - reach out to us at info@hamperagency.co.uk, visit hamperagency.co.uk, or DM us on Instagram @hamperagency

In this episode of the SGPT Marketing Podcast, Miles breaks down how to create effective call to action campaigns that consistently generate leads for your gym.

Drawing from his experience running ads for 60+ gyms and HAMPER’s own four INTENT91 facilities, Miles covers the three most important factors every SGPT owner needs to get right:

• Ensuring your ads align with your brand and speak directly to your target demographic
• Capturing attention in the crucial first three seconds
• Producing high-quality ad creatives that look sharp, feel on-brand, and make prospects stop scrolling
   

You’ll also hear why many gym owners struggle with these campaigns, what causes “low-quality” leads, and how to avoid the trap of ads that feel generic or misaligned with your facility.
 

If you want to build a predictable flow of new members each month and take pride in how your gym shows up online, this episode will give you the clarity and structure to get started.
 

If you’d like expert help designing and running your Meta campaigns - or you’d like us to take it off your plate entirely - then reach out to us at info@hamperagency.co.uk, visit hamperagency.co.uk, or DM us on Instagram @hamperagency.

In this episode, INTENT91 founder George is joined by Client Success Executive Luke Rutherford for a deep dive into sales conversations. Together, they walk through real sales call scenarios and break down how to handle common objections, from prospects asking about cost upfront to those who say they “need to think about it.”

George and Luke highlight why the best salespeople aren’t pushy - they listen, ask the right questions, and help prospects uncover their own reasons for committing. They show how staying calm, using the client’s own language, and leading with conviction can turn a difficult sales call into a powerful moment of trust.

If you want to grow your SGPT gym, this episode gives you a clear framework for running better conversations, overcoming objections, and selling without ever feeling “salesy.”

Learn more about Hamper: www.hamperagency.co.uk
Email us: info@hamperagency.co.uk

Follow us on Instagram: @hamperagency