SEO Unveiled: Advanced tactics | Stay on top of rankings – Details, episodes & analysis

In this episode, we bring you an insightful interview with Veronika Höller, a global senior SEO Manager for CompuGroup Medical. Join us as Veronika shares invaluable insights on expanding your SEO strategy beyond silos. Discover the power of leveraging multimedia content and effectively implementing SEO changes to drive organic growth. Gain practical tips on building trust with stakeholders and collaborating with other teams to enhance your SEO efforts. Veronika also sheds light on the potential pitfalls of using AI-generated content. 

Veronika is an experienced SEO manager who was responsible for helping an online shop during the Coronavirus Pandemic see its highest revenue in 15 years. She currently works as a global senior SEO manager at CompuGroup Medical, which is an international company in the health sector. 

Veronika’s LinkedIn: https://www.linkedin.com/in/veronika-h%C3%B6ller-1a93883a

Veronika’s Twitter: https://twitter.com/hollerveronika

Timestamps:

01:10: Veronika’s start in SEO

02:30: Multimedia content

06:08: Prioritization and implementation 

08:51: Building trust with stakeholders

17:38: Tips for presenting to stakeholders

21:12: Drawbacks of AI content

23:48: Why you should collaborate with other teams

27:08: How to broaden your approach to SEO

29:51: Veronika’s current projects and contact info

In this episode, we sit down with Marcia Ingram, Director of SEO Content at Fetch, to learn about how to build traffic within a YMYL (Your Money Your Life) category. Marcia shares valuable insights on tactics to stay ahead of the curve with Core Web Vitals, expert content, reviews, and star ratings. We also explore the importance of research that customers do before visiting your website and how to build trustworthiness in your E.A.T. (Expertise, Authoritativeness, and Trustworthiness) strategy.

Marcia discusses how to find expert content writers, identifying with consumers, prioritization, and implementation, and building a strong SEO team. We dive deep into strategies for building a team that delivers results and drives long-term growth for your organization.

If you're looking to take your YMYL SEO game to the next level, this episode is a must-listen. Tune in to learn from one of the leading experts in the field and discover practical tips and strategies that you can implement right away to improve your YMYL SEO strategy.

Sit down with Anna Matviienko, Technical SEO Manager at iGaming. Anna enlightens us on the crucial role of user-friendly SEO and the strategies to enhance user experience. Gain valuable insights into implementing innovative SEO approaches and dispelling common misconceptions in the field. Get inspired by Anna's impressive career journey, starting as a Content Strategist at Jetocotpus and climbing the ranks to become the Team Lead and Head of SEO at Idea Digital Agency.

Linkedin: https://www.linkedin.com/in/anna-matviienko/
YT: https://www.youtube.com/channel/UCerrtxEVKfXlh8fqUNFIPQQ

Timestamps:
00:36: Anna’s start in SEO
05:50: User-friendly SEO
10:22: Tactics for shifting to a user-focused approach
17:34: Getting new strategies implemented
22:10: What everyone in SEO should stop/start doing
33:59: Anna’s contact info and current projects

On this episode of SEO Unveiled, experienced SEO Manager Marina Kurz joins for a conversation about the importance of understanding user intent. The discussion covers helpful tools for studying user intent and tactics for overcoming implementation challenges.

Marina, who works as the SEO Manager Onsite & Tech at Statista GmbH and mentors new employees, shares her expertise on prioritizing SEO projects and technical SEO. Her impressive accomplishments in the field include optimizing Statista's website for the Google Page Experience Update.

Stay tuned as Marina sheds light on staying updated with the latest SEO trends and the significance of user intent in the industry.

Linkedin: https://www.linkedin.com/in/marina-kurz-75251311a/

Timestamps:
01:20: Marina’s start in SEO
02:25: The importance of user intent
05:32: Helpful tools for studying user intent
06:05: Challenges with implementation
08:15: Helpful SEO tips and tactics
14:23: Prioritization of projects
18:14: What everyone in SEO should stop doing/start doing
19:56: Technical SEO
26:17: Marina’s current projects and contact info

Tune in to Senior SEO Manager, Ken Vitto as he discusses the crucial interaction between SEO managers and search engines. Ken sheds light on the significance of schema and microdata and offers practical tips for staying ahead of trends and prioritizing SEO changes at your company. The differences between B2B and consumer SEO are explored, and the episode concludes with a discussion on managing SEO for multiple brands within a single umbrella.

Ken Vitto is a seasoned Senior SEO Manager for a privately held company. With years of experience, including "BG" before Google, when Yahoo Directory, Netscape, and Altavista were the focus, he has honed his SEO skills through self-education and immersion in the works of early SEO pioneers such as Danny Sullivan and Rand Fishkin. Ken's expertise has been recognized and he was featured as a Google expert in a book on building a successful online business with the search giant.

Ali Sayyed gives his insight about the latest trends in SEO. The shift from keyword-based search to entity-based is discussed, along with strategies for maximizing entity SEO. Ali provides insights on the most impactful SEO tools and contrasts company vs client prioritization.

Ali Sayyed is a seasoned SEO professional with a wealth of experience. As a Senior SEO Analyst at Quest Software, he brings expertise to SEO Unveiled's podcast today. He is also the founder of Aleph Website, a successful marketing agency in New York. Ali's diverse background includes work as a Freelance consultant, as well as in-house SEO roles at startups and corporations, giving him a well-rounded understanding of the field.

https://www.linkedin.com/in/ali-sayyed/

https://alephwebsite.com/

https://dixonjones.com/seo-book/

https://textoptimizer.com/

Timestamps

00:44: Ali’s start in SEO

02:54: The move from keyword-based SEO to entity-based SEO

09:40: How to take advantage of entity SEO

19:20: Impactful SEO tools

26:24: Prioritization at a company versus with a client

33:20: What everyone in SEO needs to stop doing

35:50: What everyone in SEO needs to start doing

Join us as we dive into the world of SEO with Josep Maria Felip, the SEO Manager at Learning Technologies Group plc. In this episode, Josep shares his journey in the industry, including his start as a self-taught SEO expert. He also discusses the exciting trends shaping the SEO landscape, including the importance of user research, and provides tips on working with UX departments to tackle SEO challenges. Plus, Josep shares his insights on the future of SEO and what he would like to see more of in the industry.

As a self-taught SEO expert, Josep Maria Felip has a wealth of experience in the industry. He founded his first online wallpaper shop in Spain in 2006 and has since honed his skills, working in the travel industry, at an SEO agency, and now at Learning Technologies Group plc, where he has doubled organic traffic for one brand and increased leads from organic by more than 150% YoY. With a focus on user-centered SEO, Josep believes that in the industry, the user is the king, relevancy is key, and data is the guide.

Unlock the full potential of your SEO strategy with expert insights from Gus Pelogia. The rise of AI writing and the use of topic clusters are two of the biggest changes happening in the industry. But how to implement these tools effectively isn't always clear. Join us as we explore the latest advancements in SEO and learn from Gus's wealth of experience in the field.

Gus Pelogia is a journalist turned SEO professional, conference speaker, and blogger. He currently serves as an SEO Product Manager at Indeed, overseeing over 250 million unique visitors each month. With a background working in-house and at digital agencies in Argentina, the Netherlands, and Ireland, Gus brings a unique perspective and expertise to the world of SEO.

Timestamps
01:30: How Gus Pelogia turned from journalism to SEO 
03:51: The rise of topic clusters and how to use them
07:00: The best keyword tools to use right now
15:40: How to get SEO prioritized at your company
22:50: The tools and techniques Gus uses at Indeed
29:50: The problem of using artificial intelligence in SEO

Connect
https://www.linkedin.com/in/gpelogia/
https://twitter.com/pelogia
https://www.instagram.com/gustavopelogia/

This will be a short episode in which I explain the format of the show, what you can expect from weekly episodes, and why I started the podcast. 

Welcome to the very first episode of SEO Unveiled.

My name is Clay Kramer, and today I’ll be explaining what you can expect from this podcast.

But before we jump into that, I’ll start by explaining why our company, SEORadar, decided to start this podcast. 

WHY WE STARTED THE SEO UNVEILED PODCAST

We want to help SEO professionals learn how to stay on top of the whole SEO landscape. And with so many other people and stakeholders involved, we’ll also dig into how to implement SEO strategies. 

EPISODE FORMAT

So what can you expect to hear when you listen to each episode?

In some episodes, we’ll do SEO site audits, and in others, we’ll interview SEO professionals about their take on industry trends. Episodes will be approximately 30-40 minutes long. We’ll cover topics like changes in search, technical SEO tips, site migrations, and how to work with various teams on implementation. 

What to do next:

If you’d like to hear more from us, visit seounveiledpodcast.com and subscribe to our email newsletter. Also, don’t forget to leave us a rating and review in itunes or your favorite podcast player.

• Subscribe to the show in your favorite podcast player and leave a rating and review
• Share the show with your colleagues and friends

Are you considering a site migration but feeling overwhelmed by the challenges it presents? In this video, we are joined by Mahendra Singh, an SEO and digital marketing expert, and SEO manager for Peninsula Canada, as he shares his insights and tips for navigating the complexities of a site migration. Mahendra emphasizes the importance of user intent and experience, content quality, and page-performance tactics in ensuring a successful migration. He also discusses the challenges that come with large initiatives and shares key tips for migrating domains. Internal link building, prioritization, and avoiding purposeless content are just a few of the topics covered in this informative discussion. 

Mahendra has over 17 years of experience in SEO and digital marketing. Prior to working at Peninsula Canada, Mahendra worked with many agencies and in-house companies in North America, for both medium and large enterprise clients. Last year he successfully migrated Peninsula Canada’s website from its UK subfolder to a new Canadian domain and improved traffic by more than 50%. 

Mahendra’s website: https://mseoconsultant.ca/

Mahendra’s email: mahendra@mseoconsultant.ca

Timestamps:

01:20: Mahendra’s start in SEO

03:37: User experience and user intent

10:36: Page-performance tactics 

13:39: Prioritization 

14:58: Challenges with large initiatives 

17:31: Tips for successful site migrations

20:20: Internal linking

24:24: What everyone in SEO should stop doing

25:52: Directionless content

27:17: Mahendra’s current projects and contact info