“What do I need to do in order to be visible in AISearch?" I get that question a lot. So the "Gabeback Machine" is back, but with an AI Search twist :) In this video, I cover my blog post titled, “Straight From the (AI) Source: Is AEO/GEO different than SEO? Google, Microsoft, and others explain how to be visible in AI search [Quotes, videos, articles, and more]”.
There's a lot of debate about how to make sure you are visible in AI Search. Some say AEO/GEO strategy and tactics are different than what you should be doing for SEO, while others say what you do for SEO should cover AI Search. Well, just like I did when covering Google's site-level quality evaluation, Iwanted to provide a central place where site owners could find all of the information that the various AI search platforms have explained about how to be visible across AI search.
Join me as I cover quotes, videos, articles, and more covering what Google, Microsoft, and others have explained about SEO versus AEO/GEO. There is some great information directly from the source. I also plan to update my post as we learn more from the various platforms about AI search visibility.
My post about AEO vs GEO vs SEO and information from AIsearch platforms about how to be visible across AI search: https://www.gsqi.com/marketing-blog/straight-from-the-ai-source-is-aeo-geo-different-than-seo/
Chapters:
00:00 AEO vs. GEO vs. SEO – Is there a difference?
02:03 Straight from the source: What the AI platforms aresaying about AEO vs. SEO.
02:20 Google’s Jeff Dean about traditional search versus LLMsearch.
04:27 Google’s Danny Sullivan said Good SEO is Google “GEO”.
05:50 Google’s John Mueller and Danny Sullivan cover AEO vsSEO via the SOTR podcast.
07:27 Part two of John Mueller and Danny Sullivan covering AEO vs SEO in the SOTR podcast.
10:40 A quick note about chunking of content.
10:58 A quick warning about spamming for AI searchvisibility.
11:50 Business Insider interviewed Google, Microsoft, andPerplexity about AI search visibility.
14:47 Google’s Nick Fox on the AI Inside podcast about optimizing for AI search.
15:53 Google’s Gary Illyes about ranking in AIOs, simply usenormal SEO practices.
16:40 Microsoft’s Krishna Madhavan about optimizing for AIsearch.
19:28 Microsoft Advertising’s AI search demystified.
21:12 Summary: What you do for SEO should cover what’sneeded for AEO.
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