Explore every episode of the podcast Self Publishing and Book Marketing for Authors, Coaches, Speakers with Profitable Publishing®
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| 13. Your Book Is Not For Everyone: Marketing for Authors |Book As a Business Asset |Self Publishing | 26 Mar 2026 | 00:26:05 | |
Marketing for authors means finding your reader before you write, publish, and market your book. Before you write your book, it’s important to know who you’re going to sell it to. Understanding your audience and knowing your book is not for everyone is key. In order to get people to buy your book you need to focus on identifying, serving, and engaging your ideal reader, as well as building confidence in selling to them. If you need support understanding how to find your reader and presell your book inside of the Preorder Profits™ Accelerator: www.PreorderProfits.com/join. This group coaching program walks you through the process of having a successful preorder form start to finish by showing how to grow your audience, build a buzz, and cover your self publishing costs BEFORE you release. (VIP day and course only options available as well.) Takeaways
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Connect with Ashley D. Shepard on social media:
Subscribe to Profitable Publishing™ on your favorite podcast platform and leave a review if you found this episode helpful! Preorders for authors, audience engagement, book marketing, author strategies, reader insights, profitable publishing, self-publishing, book research, marketing strategies, ideal reader How do I have a successful preorder for my book? How do I set up a preorder for my self-published book? Should I host my book preorder on Amazon? How do I sell book preorders on my website? How do I increase book sales before my launch? How do I use a book preorder to cover publishing costs? What mistakes do authors make with book preorders? Why is my Amazon KDP preorder not selling? How do I use my book preorder to grow my audience? | |||
| 12. When to Start Your Marketing | Book Preorders and Launching for Coaches, Speakers, and Authors | 18 Mar 2026 | 00:25:55 | |
The best way to sell your book is to tell people about it before you publish. Author marketing doesn’t start when your book is out. This is especially true when you’re building a brand or business. In this episode, you’ll learn about the best times to start your marketing, how preorders play an important role in the process, and how your capacity affects the whole marketing process. Waiting until your book is fully done is blocking sales and increasing your stress when it comes to your book launch and release. Use these strategies to know when to start your launch and preorder. TAKEAWAYS:
TIMESTAMPS: 00:00 Introduction 00:29 The Importance of Early Marketing 01:24 Factors Influencing Book Launch Timing 03:45 Understanding Your Capacity for Marketing 06:27 Building Your Audience Before Launch 09:44 The Fallacy of 'If You Build It, They Will Come' 11:38 Engaging Your Audience During the Writing Process 14:33 Maximizing Pre-Order Opportunities 18:14 When to Start Your Marketing 21:22 Strategic Marketing Timing for Success RESOURCES MENTIONED: →Join the Preorder Profits™ 4 Day Challenge to find out preorder mistakes and success strategies: www.PreorderProfits.com → CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact Facebook: www.Facebook.com/ShepPublishing YouTube: www.youtube.com/@sheppublishing Instagram: www.Instagram.com/sheppublishing LinkedIn: www.linkedin.com/in/ashley-d-shepard Threads: https://www.threads.com/@sheppublishing ABOUT THIS PODCAST: Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! When I start marketing my book? How do I sell book preorders on my website? How do I get paid faster for my book preorder? How do I increase book sales before my launch? How do I use a book preorder to cover publishing costs? What mistakes do authors make with book preorders? Why is my Amazon KDP preorder not selling? Why should I not use Amazon for my book preorder? How do I build an email list as a self-published author? How do I use my book preorder to grow my audience? | |||
| 3. Is Social Media the Best for Book Sales? | Book Marketing | Business Owner | Coaching | 14 Jan 2026 | 00:35:28 | |
The podcast episode focuses on on whether using social media marketing for books is the best option for most authors. Find out the importance of choosing the right platform, developing clarity around social media goals, assessing capacity and consistency for social media engagement, and leveraging social media for book marketing. Get details on the Profitable Publishing™ Live 2 Day Intensive for event to create a profitable book that builds your authority, ties to your offers, and generates leads and clients. Profitable Publishing™ Live on Feb 12-13th, 2026 (virtual or in person attendance available). Visit www.ProfitableSelfPublishing.com/Live for more information and use code PODCAST for a discount when you secure your seat.
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| 2. Turn Your Book Into Clients (And Not Just Book Sales) with Profitable Publishing™ | 05 Jan 2026 | 00:24:42 | |
Think writing a book means chasing royalties and hoping for bestseller status? Think again. In this episode, you'll discover why traditional publishing advice fails business owners and what to do instead. Ashley D. Shepard breaks down the Profitable Publishing™ framework: a strategy that positions your book as a client-attraction tool, not just another product to sell. You'll learn how one author made $4,000 in her first four weeks, why book sales are the wrong metric for coaches and consultants, and how to align your book with your brand to generate qualified leads. If you're a coach, consultant, speaker, or service provider considering writing a book (or you have one that's not working hard enough for you), this episode reveals the strategic shift that turns authors into sought-after experts. In This Episode: 00:00 Introduction to Profitable Publishing™ 03:02 Understanding Profitable Publishing™ and Why it Matters 05:41 The Shift from Traditional Publishing to Profitable Publishing™ 08:24 Leveraging Your Book for Client Attraction 11:42 Creating a Profitable Book 14:30 Aligning Your Book with Your Brand 17:45 Building Credibility and Visibility 20:28 Conclusion and Resources Links Mentioned:
Connect with Ashley
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| 1. Purpose & Goal | Self Publishing for Business Owners, Author Marketing | Brand Building | 05 Jan 2026 | 00:06:06 | |
This intro episode of the Profitable Publishing™ podcast shares the goals and vision for the podcast with using a book as a business asset and explores book marketing strategies to support business growth. This episode covers the introduction to the podcast, the profitable publishing™ plan, the purpose of your book in your business, and the best book marketing strategies for coaches, consultants, speakers, and service providers. Chapters 00:00 Introduction to Profitable Publishing™ 02:46 The Importance of Intentional Publishing 05:37 Building Your Brand Through Your Book Connect with Ashley
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| Self Publishing, Book Marketing, Coaches, Consultants, Speakers with Profitable Publishing™ Trailer | 04 Jan 2026 | 00:01:50 | |
Profitable Publishing™ is for coaches, consultants, speakers, and nonfiction authors who want to package their expertise in a book that builds their brand, attracts clients, and supports real business growth. This isn’t for authors who just want to get their book out there. Your book has more sales to make, more doors to open, and more people to serve. But traditional publishing advice doesn’t quite fit your publishing goals. On this podcast, you’ll learn how to:
You wrote your book to make a difference. Profitable Publishing™ helps you make it happen in a way that aligns with your business or brand. This isn’t just about selling more books. It’s about creating the kind of ecosystem that gives you the freedom to publish on your terms and profit at the same time. If you’re ready to make your current or future book a powerful part of your brand, subscribe now and start your Profitable Publishing™ journey today. | |||
| 11. Amazon KDP and Preorders: Avoid Common Self Publishing Mistakes | Author Marketing for Business | 11 Mar 2026 | 00:30:01 | |
Instead of assuming Amazon KDP is the only option for your preorder, find out about the drawbacks of using the platform for your initial sales and learn about another option that’s a better choice for most independently published authors. WHAT YOU'LL LEARN:
TIMESTAMPS: 00:00 - Introduction 01:25 Understanding Preorder Goals 03:05 The Amazon Preorder Misconception 06:51 Why Not to Use Amazon for Preorders 11:46 Success Stories: Alternative Preorder Strategies 14:32 The Drawbacks of Amazon KDP 21:16 Benefits of Hosting Preorders on Your Website 28:12 Conclusion and Key Takeaways RESOURCES MENTIONED: →Join the Preorder Profits™ Challenge to find out preorder mistakes and success strategies: www.PreorderProfits.com → Order your copy of Profitable Publishing™ with Preorders to learn this strategy start to finish - www.PreorderProfits.com/book CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact Facebook: www.Facebook.com/ShepPublishing YouTube: www.youtube.com/@sheppublishing Instagram: www.Instagram.com/sheppublishing LinkedIn: www.linkedin.com/in/ashley-d-shepard Threads: https://www.threads.com/@sheppublishing ABOUT THIS PODCAST: Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! How do I set up a preorder for my self-published book? Should I host my book preorder on Amazon? How do I sell book preorders on my website? Can you do a paperback preorder on Amazon KDP? When do you get paid for Amazon KDP preorders? How do I get paid faster for my book preorder? How do I increase book sales before my launch? How do I use a book preorder to cover publishing costs? What mistakes do authors make with book preorders? Why is my Amazon KDP preorder not selling? Can Amazon ban you from doing preorders? Why should I not use Amazon for my book preorder? How do I build an email list as a self-published author? How do I use my book preorder to grow my audience? | |||
| 10. How to Write a Good Book That Keeps Readers Engaged with Touchpoints | Book Writing for Coaches | 04 Mar 2026 | 00:20:57 | |
Your goal as an author is to write a book readers can’t put down so they turn into clients. In this episode, you’ll learn a strategy of how to write a business book people will read. Use touchpoints to keep reader attention, support learning, and gather reader details for business insights. TAKEAWAYS
CHAPTERS 00:00 Introduction 02:37 The Captivate Method Explained 05:41 Engagement Strategies for Readers 08:15 Implementing Touch Points in Your Book 10:53 Examples of Effective Touch Points 13:30 Gathering Reader Feedback and Data 16:33 Final Thoughts on Reader Engagement RESOURCES MENTIONED: →Apply to the Profitable Publishing™ Partner Service to outline, write, publish, and launch your book tied to your business or brand. https://www.ProfitableSelfPublishing.com/Partner CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact Facebook: www.Facebook.com/ShepPublishing YouTube: www.youtube.com/@sheppublishing Instagram: www.Instagram.com/sheppublishing LinkedIn: www.linkedin.com/in/ashley-d-shepard Threads: https://www.threads.com/@sheppublishing Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing™ is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. How to write a nonfiction book readers will actually finish How to write an engaging nonfiction book How to make your nonfiction book more reader friendly How to keep readers engaged in a business book How to write a business book people will read How to write a book to generate leads as a coach or consultant How to use your book as a lead generation tool How to leverage your business book to get coaching clients How to use a self-published book to attract clients How to write a nonfiction book for coaches and consultants How to use your book to build authority and get clients How to write a lead magnet book for your business How to use a book to grow your coaching business Self-publishing a book to grow your consulting business How to write a book that builds your authority as a coach How to get clients from a self-published book | |||
| 9. How Book Marketing with Preorders Made Veronica H Moore $4000 in 4 Hours While Self Publishing | 25 Feb 2026 | 00:23:37 | |
Book launching while self publishing takes careful planning and strategy. First time author Veronica H. Moore shares her journey using preorder strategies during her book launch to generate $4k in 4 hours once opening her presale. impact of working with Shep Publishing House. She highlights the importance of authentic storytelling, the value of concise and practical information, and the impact of launch strategies on her success. Veronica also emphasizes the personal touches and coaching style of Shep Publishing House as key factors in her positive experience. Join the 4 Day Preorder Profits™ Challenge to learn about the top preorder mistakes and success strategies. Secure your spot here: www.PreorderProfits.com Takeaways
Chapters 00:00 Intro RESOURCES MENTIONED: →Join the Preorder Profits™ Challenge to find out preorder mistakes and success strategies: www.PreorderProfits.com → Order your copy of Profitable Publishing™ with Preorders to learn this strategy start to finish - www.PreorderProfits.com/book CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact Facebook: www.Facebook.com/ShepPublishing YouTube: www.youtube.com/@sheppublishing Instagram: www.Instagram.com/sheppublishing LinkedIn: www.linkedin.com/in/ashley-d-shepard Threads: https://www.threads.com/@sheppublishing Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful! Book sales strategy Author marketing, marketing for authors, self publishing, publishing, book marketing, author strategies, profitable publishing, book research, marketing strategies, ideal reader, marketing strategies, author strategies, book marketing, branding How to host a preorder How do I market my self published book? What are some preorder success strategies? What are the best book marketing and tips and strategies? How to be successful as a first time author Self publishing success tips | |||
| 8. How to make better decisions and take action | Self Publishing and Book Marketing for Coaches | 18 Feb 2026 | 00:23:26 | |
Business owners, speakers, authors, and coaches face thousands of choices a day. Whether it’s software related to what’s the next book to publish, in this episode Ashley discusses the common struggle of indecision faced by authors and marketers. She shares personal experiences and strategies to overcome imposter syndrome, emphasizing the importance of recognizing fears around publishing mistakes, consistency, and perfectionism. Ashley encourages listeners to take actionable steps to alleviate fears and make decisions. The episode concludes with practical strategies for moving from indecision to action. WHAT YOU'LL LEARN:
TIMESTAMPS: 00:00 - Introduction 00:00 Overcoming Indecision in Publishing 09:00 Strategies to Combat Perfectionism 18:02 Decisive Action: Steps to Move Forward RESOURCES MENTIONED: → Profitable Publishing™ with Preorders: www.PreorderProfits.com/Book → Reach out via DM to let me know what you’re trying to decide on your author journey. Choose from Facebook or Instagram. Connect with Ashley D. Shepard on social media: Website: www.sheppublishinghouse.com Facebook: www.Facebook.com/ShepPublishing YouTube: www.youtube.com/@sheppublishing Instagram: www.Instagram.com/sheppublishing LinkedIn: www.linkedin.com/in/ashley-d-shepard Threads: https://www.threads.com/@sheppublishing Subscribe to Profitable Publishing™ on your favorite podcast platform and leave a review if you found this episode helpful! publishing, audience engagement, book marketing, author strategies, reader insights, profitable publishing, self-publishing, book research, marketing strategies, ideal reader, marketing strategies, analysis paralysis, decision making, perfectionism, imposter syndrome, author strategies, book marketing Traditional vs self publishing Should I self publish? How to Overcome Fear self publishing? | |||
| 7. Find Your Readers: Marketing for Authors | Book As a Business Asset When Self Publishing | 11 Feb 2026 | 00:30:03 | |
Marketing for authors doesn’t just mean selling your book after it’s released. Before you write your book, it’s important to know who you’re going to sell it to. This starts with finding out who your reader is and what they prefer. Whether you're navigating self publishing or working with an independent consultant, understanding your readers is essential for success. Ashley shares practical tips on researching your audience through direct engagement, online tools, and community involvement to tailor your book marketing effectively. The conversation also highlights the importance of leveraging trends and keywords in your publishing and marketing efforts. Ashley explains how authors can use feedback to refine their work and enhance connections with their readers. Tune in to learn actionable strategies that will help you connect with your audience and grow your book sales. This episode is packed with expert advice to elevate your marketing for the author's journey and boost your publishing success. Takeaways
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Connect with Ashley D. Shepard on social media: Website: www.sheppublishinghouse.com Facebook: www.Facebook.com/ShepPublishing YouTube: www.youtube.com/@sheppublishing Instagram: www.Instagram.com/sheppublishing LinkedIn: www.linkedin.com/in/ashley-d-shepard Threads: https://www.threads.com/@sheppublishing Subscribe to Profitable Publishing™ on your favorite podcast platform and leave a review if you found this episode helpful! publishing, audience engagement, book marketing, author strategies, reader insights, profitable publishing, self-publishing, book research, marketing strategies, ideal reader | |||
| 6. Why Bestseller Status is Overrated for Your Book as a Business Asset | Publish and Market, Author | 04 Feb 2026 | 00:25:31 | |
This episode focuses on Amazon bestseller status particularly focusing on its relevance for coaches, consultants, and service providers. When marketing for authors, bestseller status should align with individual goals and the overall strategy of using a book to attract clients and generate leads. The conversation explores the realities of achieving Amazon bestseller status, the importance of building relationships with readers, and the need to focus on generating income through products and services tied to the book rather than solely on book sales. Ashley invites listeners to consider the long-term impact of their work. Takeaways:
RESOURCES MENTIONED: → Profitable Publishing™ LIVE 2 Day Intensive (Feb 12th and 13th, 2026): Learn how to write, publish, and market a book that packages your expertise into a client attracting resource www.ProfitableSelfPublishing.com/Live (Use code PODCAST at checkout for a special discount). → Publisher Rocket: Find out how many books needed to reach best seller status https://publisherrocket.cartknox.com/buy-rocket?aff=240 (affiliate link) → Profitable Publishing™ with Preorders: www.PreorderProfits.com/Book CONNECT WITH Ashley D. Shepard on social media: Website: www.sheppublishinghouse.com Facebook: www.Facebook.com/ShepPublishing YouTube: www.youtube.com/@sheppublishing Instagram: www.Instagram.com/sheppublishing LinkedIn: www.linkedin.com/in/ashley-d-shepard Threads: https://www.threads.com/@sheppublishing Subscribe to Profitable Publishing™ on your favorite podcast platform and leave a review if you found this episode helpful! bestseller status, profitable publishing, book marketing, lead generation, author goals, Amazon bestseller, coaching, consulting, book sales, client attraction | |||
| 5. How Book Marketing with Preorders Made Kendra Pecci $4000 in 4 Weeks | Author Success Story | 28 Jan 2026 | 00:30:47 | |
In this conversation, author Kendra Pecci shares her journey with hosting a preorder that earned $4000 and paid for her multi city book launch tour. At first, Kendra wanted to traditionally publish, but after 27 years from writing a book to releasing it, she knew self publishing was the better option to get her book done. When it came to book marketing, Kendra knew she needed help to reach her goals. She joined the Preorder Profits™ Challenge to help overcome mindset blocks and shift her author focus. She discusses the importance of running preorders from her website, building a community of readers, and implementing effective marketing strategies while writing her book. Takeaways
Chapters 00:00 Introduction to the Author's Journey 02:55 Mindset Shift: From Traditional to Indie Publishing 05:52 The Challenge Experience and Its Impact 09:00 Marketing Strategies During Book Creation 12:12 Building a Reader Community 14:51 Pre-Order Success and Financial Insights 17:56 The Importance of Authentic Marketing 20:51 Final Thoughts on the Pre-Order Profits Program Links Mentioned:
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| 4. When to Hire Help with Self Publishing: 3 Considerations To Help Decide | Coach, Author, Speakers | 21 Jan 2026 | 00:23:41 | |
Whether you choose to entirely self publish or work with a consultant, there are quite a few things to consider to bring your book baby to life. Before choosing your path, it’s important to be mindful of what steps are involved and consider your capacity. This episode explores what to think about when deciding what kind of help you’ll need to complete your publishing project. I also share what I outsource and also how to get the most out of relationships with contractors who support my book publishing processes. If you want to work directly with me to create a profitable book that builds your authority, ties to your offers, and generates leads and clients, then Profitable Publishing™ Live is for you. Join me Feb 12-13th, 2026 (virtual or in person attendance available) where you’ll not only learn the profitable publishing™ process, but also have time to implement the steps with feedback at the same time. Visit www.ProfitableSelfPublishing.com/Live to secure your spot. Use code PODCAST for a rolling discount (the more you buy, the more you save) Takeaways
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| 28. 3 Ways to Sell Your Book Outside of Amazon & Social Media | Self Publishing for Business Owners | 23 Jul 2026 | 00:19:53 | |
Most authors assume that selling books on Amazon KDP or in bookstores are the only ways to sell thousands of copies. However, there are quite a few ways to sell your book other places and in large numbers. Ashley focuses on 3 ways to diversify your sales channels, viewing books as business assets, & creating engaging experiences for readers. The conversation covers the benefits of bulk sales to organizations and leveraging speaking engagements to enhance book visibility and sales. You’ll get practical examples and insights to help authors maximize their book's sales potential. TAKEAWAYS
CHAPTERS 00:00 Why Selling Outside of Amazon is Important 00:57 Your Book as a Business Asset 04:07 Create an Experience Around Your Book 07:55 Sell Your Book in Bulk 12:31 Use Speaking Gigs to Sell More Books 17:51 Key Takeaways and Next Steps RESOURCES: →GET MORE INFO/BOOK A CALL: Ready to get 1 on 1 support to outline and write your book while a team project manages the publishing process while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. Book a call: https://www.ProfitableSelfPublishing.com/Partner →Episode 27: Paula Banks Used Preorders to Pay for Editing https://youtu.be/fM2i1ThxYWM?si=iKK42ggCj44c-Pj- →Episode 6: Why Best Seller Status is Overrated https://youtu.be/--g1wUN0vaY?si=cpCMsf8Eik3qdT9f CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact Facebook: www.Facebook.com/ShepPublishing YouTube:www.youtube.com/@sheppublishing Instagram: www.Instagram.com/sheppublishing LinkedIn: www.linkedin.com/in/ashley-d-shepard Threads: https://www.threads.com/@sheppublishing Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. book marketing, self-publishing, sell books, author strategies, book sales, marketing strategies, profitable publishing, book experiences, bulk book orders, speaking engagements | |||
| 27. How Business Owner Paula Banks Used Email Marketing & Social Media to Sell Out Her Preorders | 15 Jul 2026 | 00:16:38 | |
Many self published and indie authors focus on preorders in ways that might not be the most effective when it comes to profit. Instead, focusing on connecting with your audience can help you presell your book and reach your readers. In this episode, you’ll learn about how Author Paula Y. Banks of Eion Books and Lit Kids Create used email marketing and the power of social media to sell out of her preorder book bundles. As well, Banks shares how her preorder funded editing for her authority book. TAKEAWAYS
CHAPTERS 00:00 Introduction and Welcome of Guest Paula Banks 02:12 Paula's Experience Before A Preorder 03:03 Biggest Takeaways from Preorder Profits™ Course 05:11 What Changes Paula Will Do Next Time 09:05 How Preorders Ease Self Publishing Costs 10:47 How having an authority book increases options for clients 14:14 Rinse and Repeat Your Preorder Knowledge RESOURCES MENTIONED: →BOOK A CALL: Ready to get 1 on 1 support to outline and write your book while a team project manages the publishing process while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. Book a call: https://www.ProfitableSelfPublishing.com/Partner CONNECT WITH PAULA: Website: https://paulaybanks.com Instagram: www.instagram.com@authorpaulabanks CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact Facebook: www.Facebook.com/ProfitablePublishing YouTube:www.youtube.com/@profitablepublishing Instagram: www.Instagram.com/sheppublishing LinkedIn: www.linkedin.com/in/ashley-d-shepard Threads: https://www.threads.com/@sheppublishing Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. How do I use a book preorder to cover publishing costs? How do I build an email list as a self published author? | |||
| 18. What to focus on so your book sells itself | Marketing for Authors | Self Publishing | 06 May 2026 | 00:36:46 | |
Most authors focus on the wrong things to achieve their author goals. Don’t just focus on numbers like books sold or page read. To achieve your author goals, focus on these three main areas that help you create a book that it eventually sells itself. TAKEAWAYS
CHAPTERS 00:00 Focus on the Right Goal 01:30 The Importance of Reading Your Book 13:09 When Your Book Recommends Itself 24:58 Get More Reviews RESOURCES MENTIONED: →Apply to the Profitable Publishing™ Partner Service to outline, write, publish, and launch your book tied to your business or brand. https://www.ProfitableSelfPublishing.com/Partner →Need helo finding your readers? Listen to Episode 7 https://profitablepublishing.riverside.com/e/7-find-your-readers-marketing-for-authors-book-as-a-business-asset-when-self-publishing →Want to write a book readers can’t put down? Listen to Episode 10 https://profitablepublishing.riverside.com/e/10-how-to-write-a-good-book-that-keeps-readers-engaged-with-touchpoints-book-writing-for-coaches CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact Facebook: www.Facebook.com/ShepPublishing YouTube:www.youtube.com/@sheppublishing Instagram: www.Instagram.com/sheppublishing LinkedIn: www.linkedin.com/in/ashley-d-shepard Threads: https://www.threads.com/@sheppublishing Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing™ is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. How to write a nonfiction book readers will actually finish How to write an engaging nonfiction book How to make your nonfiction book more reader friendly How to keep readers engaged in a business book How to write a business book people will read How to get more book reviews How to get more page reads How to write a book to generate leads as a coach or consultant How to write a lead magnet book for your business How to use a book to grow your coaching business | |||
| 17. Is my book good enough? How to overcome self doubt as a self published author, coach, or speaker | 29 Apr 2026 | 00:13:47 | |
If you’re wondering if your book is “good enough” especially in self publishing, take a listen to this episode. Here, we explore how traditional publishing influences you’re going the indie or self publishing route. It’s important to be confident in your book and the value it brings to the reader. We also address imposter syndrome, self-doubt and how hiring the right support can help. WHAT YOU’LL LEARN
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RESOURCES MENTIONED: →Ready to have someone project manage and produce your book while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. https://www.ProfitableSelfPublishing.com/Partner CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact Facebook: www.Facebook.com/ShepPublishing YouTube: www.youtube.com/@sheppublishing Instagram: www.Instagram.com/sheppublishing LinkedIn: www.linkedin.com/in/ashley-d-shepard Threads: https://www.threads.com/@sheppublishing
Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. How to write a nonfiction book readers will actually finish How to write an engaging nonfiction book How to keep readers engaged in a business book How to write a business book people will read How to write a book to generate leads as a coach or consultant How to leverage your business book to get coaching clients How to write a nonfiction book for coaches and consultants How to use your book to build authority and get clients How to write a lead magnet book for your business Self-publishing a book to grow your consulting business How to get clients from a self-published book Imposter syndrom for authors | |||
| 16. How to Choose a Publishing Company to Hire- Red Flags to Avoid| Author | 22 Apr 2026 | 00:23:27 | |
Choosing a publishing company to hire is a big decision that affects your royalties, how your audience accesses your book, or whether you can make changes down the line. You’ll hear 5 publishing red flags that are widely used in the publishing industry that affect independent and self published authors. Find out how authors can protect their rights, ownership, and interests. We’ll also explore key aspects like having a solid contract, understanding timelines, financial transparency, marketing support, and aligning publishing with business goals. WHAT YOU’LL LEARN
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RESOURCES MENTIONED: →Ready to have someone project manage and produce your book while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. https://www.ProfitableSelfPublishing.com/Partner CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact Facebook: www.Facebook.com/ShepPublishing YouTube: www.youtube.com/@sheppublishing Instagram: www.Instagram.com/sheppublishing LinkedIn: www.linkedin.com/in/ashley-d-shepard Threads: https://www.threads.com/@sheppublishing Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. how to choose a self publishing company how to choose a publisher for your book types of publishing companies top 3 publishing companies how to choose a publisher how to choose a publishing route how to pick a publisher which publishing company is the best | |||
| 15. Self Publishing vs Traditional Publishing: Which One Is Better? | Indie Author or Agent | 15 Apr 2026 | 00:17:05 | |
Not sure if self publishing vs traditional publishing is right for you? This episode explores the pros and cons of the two most popular choices to becoming a published author such as creative control, royalties, level of marketing support, and ownership. Plus you’ll learn two additional publishing strategies you might not have considered. Choose the best publishing route for your first or next book with what you learn from the episode. TAKEAWAYS:
TIMESTAMPS:
RESOURCE(S) MENTIONED: →Want support to outline, write, publish, and launch your book tied to your business or brand? Apply to the Profitable Publishing™ Partner Service: https://www.ProfitableSelfPublishing.com/Partner CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact Facebook: www.Facebook.com/ShepPublishing YouTube: www.youtube.com/@sheppublishing Instagram: www.Instagram.com/sheppublishing LinkedIn: www.linkedin.com/in/ashley-d-shepard Threads: https://www.threads.com/@sheppublishing ABOUT THIS PODCAST: Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! | |||
| 14. Should you have a preorder? Marketing for Authors Book| Book As a Business Asset | 01 Apr 2026 | 00:16:40 | |
Imagine using your books to pay for themselves. That’s the power of a profitable preorder. Publishing, marketing, and launching a book can all be big tasks by themselves. Using the Preorder Profits™ Plan streamlines the marketing and book launch process while also paying while you complete your book. WHAT YOU'LL LEARN:
TIMESTAMPS: 00:00 Introduction to Pre-Order Profits 00:26 Understanding the Value of Pre-Orders 01:10 Joining the Pre-Order Profits Program 01:17 The Importance of Pre-Orders 04:09 Validating Ideas and Keeping Deadlines 07:20 Financial Benefits of Pre-Orders 10:02 Personal Journey and Success Stories 13:19 Strategies for Effective Pre-Orders RESOURCES MENTIONED: →Preorder Profits™ Accelerator https://www.preorderprofits.com/join - This group coaching program walks you through the process of having a successful preorder form start to finish by showing how to grow your audience, build a buzz, and cover your self publishing costs BEFORE you release. → Order your copy of Profitable Publishing™ with Preorders to learn this strategy start to finish - www.PreorderProfits.com/book CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact Facebook: www.Facebook.com/ShepPublishing YouTube: www.youtube.com/@sheppublishing Instagram: www.Instagram.com/sheppublishing LinkedIn: www.linkedin.com/in/ashley-d-shepard Threads: https://www.threads.com/@sheppublishing Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing™ is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. When I start marketing my book? How do I set up a preorder for my self-published book? Should I host my book preorder on Amazon? How do I sell book preorders on my website? How do I get paid faster for my book preorder? How do I increase book sales before my launch? How do I use a book preorder to cover publishing costs? What mistakes do authors make with book preorders? Why should I not use Amazon for my book preorder? | |||
| 26. Is it Time to Write Your Next Book? | Self Publishing Decisions for Coaches and Indie Authors | 01 Jul 2026 | 00:29:23 | |
It’s common advice to say writing your next book will sell your last book, but that’s not always the case. Focusing on creating a good book that readers can’t put down can sometimes be a better option. Find out 5 ways to know when it’s time to write or publish your next book or if you should revisit your current book. Takeaways
CHAPTERS 000:00 Introduction to Profitable Publishing 05:53 The Flawed Concept of Writing for Sales 08:07 How One Book Can Leave A Legacy 11:19 The Legacy of a Single Book 15:43 Five Ways to Know When to Write Your Next Book RESOURCES MENTIONED: →BOOK A CALL: Ready to get 1 on 1 support to outline and write your book while a team project manages the publishing process while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. Book a call: https://www.ProfitableSelfPublishing.com/Partner CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact Facebook: www.Facebook.com/ShepPublishing YouTube:www.youtube.com/@sheppublishing Instagram: www.Instagram.com/sheppublishing LinkedIn: www.linkedin.com/in/ashley-d-shepard Threads: https://www.threads.com/@sheppublishing Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. How many books to be successful How to write an engaging nonfiction book How to make your nonfiction book more reader friendly How to keep readers engaged in a business book How to write a business book people will read Best way to sell books How to market my books How to get more page reads How to write a book to generate leads as a coach or consultant How to write a nonfiction book for coaches and consultants How to use your book to build authority and get clients How to write a book that gets sales How to use a book to grow your coaching business | |||
| 25. Self Publishing Mistakes To Avoid for Coaches, Consultants, Authors, Speakers, & Business Owners | 24 Jun 2026 | 00:23:58 | |
Self published and indie authors have a lot of decisions to make in a short amount of time. Take a listen to five common mistakes to avoid on your journey to publishing a book. You’ll learn about the importance of breaking free from traditional publishing rules, starting marketing before the book is finished, and understanding that writing a book doesn't guarantee automatic sales. This episode also highlights the drawbacks of following what every other author does such as hosting preoorders on Amazon or trying to do everything alone. Takeaways
CHAPTERS 00:00 Introduction to Common Self-Publishing Mistakes 08:33 The Importance of Marketing Before Publishing 14:22 Understanding Pre-Orders Off Amazon 18:12 The Value of Delegation in Publishing 23:31 Strategies for Attracting Your Audience RESOURCES MENTIONED: →Get support to presell your book to raving fans and generate income in the Preorder Profits™ Program https://Www.PreorderProfits.com/Join →Episodes mentioned: https://profitablepublishing.riverside.com Marketing: 12, 23 Hiring Help: 4 & 16 Selling on your site: 23 CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact Facebook: www.Facebook.com/ShepPublishing YouTube:www.youtube.com/@sheppublishing Instagram: www.Instagram.com/sheppublishing LinkedIn: www.linkedin.com/in/ashley-d-shepard Threads: https://www.threads.com/@sheppublishing Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing™ is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. How to write a nonfiction book readers will actually finish How to write an engaging nonfiction book How to make your nonfiction book more reader friendly How to keep readers engaged in a business book How to write a business book people will read | |||
| 24. Should You Sell Your Book on Your Website? How to Increase Income and Connection with Readers | 17 Jun 2026 | 00:18:21 | |
Published your book on Amazon? Don’t let that be the only platform you focus on. Instead of only relying on Amazon or bookstores to sell your book, selling on your website increases your income and gives you closer access to your audience. Selling on your site provides more options for readers to connect with you and for you to include extra incentives for purchasing during the preorder period and beyond. Take a listen and share with another author who's on the fence about selling on their site. WHAT YOU’LL LEARN
CHAPTERS
RESOURCES MENTIONED: →BOOK A CALL: Ready to get 1 on 1 support to outline and write your book while a team project manages the publishing process while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. Book a call: https://www.ProfitableSelfPublishing.com/Partner CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact Facebook: www.Facebook.com/ShepPublishing YouTube: www.youtube.com/@sheppublishing Instagram: www.Instagram.com/sheppublishing LinkedIn: www.linkedin.com/in/ashley-d-shepard Threads: https://www.threads.com/@sheppublishing Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. Can I sell my self-published book on my own website How do I sell my book without Amazon Is it better to sell books directly or through Amazon How do authors make more money selling direct What platform should I use to sell my book from my website Do I need a publisher to sell books on my own site Can I sell my book on my website and Amazon at the same time Why don't more authors sell books from their own website How do I get paid directly from book sales What do I need to sell books from my own site | |||
| 23. Why Marketing Your Book Should Come Before Self Publishing for Authors | Book Marketing | 11 Jun 2026 | 00:21:01 | |
Most authors wait until their book is in their hands before thinking about book marketing. It's not just asking readers to buy it once it's done. Listen closely to see how to start your marketing before you even start writing. WHAT YOU’LL LEARN
CHAPTERS
RESOURCES MENTIONED:
CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact Facebook: www.Facebook.com/ShepPublishing YouTube: www.youtube.com/@sheppublishing Instagram: www.Instagram.com/sheppublishing LinkedIn: www.linkedin.com/in/ashley-d-shepard Threads: https://www.threads.com/@sheppublishing Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. How to get more book reviews How to get more page reads How to sell my book How to use a self-published book to attract clients How to write a nonfiction book for coaches and consultants How to use your book to build authority and get clients How to tell if my book is good enough How to use a book to grow your coaching business Self-publishing a book to grow your consulting business How to get clients from a self-published book | |||
| 22. 5 Books to Help with Marketing for Authors | Book As a Business Asset When Self Publishing | 03 Jun 2026 | 00:23:14 | |
Successful authors treat their book like a business asset. If your goal is to sell a lot of copies or use it to build authority, you should think of your book as an extension of your brand. These 5 books show you how to apply sales, marketing, and strategies in business for your books. WHAT YOU’LL LEARN
CHAPTERS 00:00 Intro 02:48 From Author to Business Owners 05:51 The 12 Week Year by Brian P. Moran and Michael Lennington Focus and Efficiency 08:29 Write Useful Books by Rob Fitzpatrick: Solving Reader Problems 11:26 Profitable Publishing with Preorders by Ashley D. Shepard: Income from Preorders 14:41 Uncloned® Marketing by Audria Richmond: Standing Out in Your Niche 15:57 Profit First by Mike Michalowicz: Prioritizing Profitability 21:57 Recap and Conclusion RESOURCES MENTIONED: → Learn how to host a profitable preorder from start to finish when you grab your copy of Profitable Publishing™ with Preorders: www.PreorderProfits.com/book (from my site) Full list of books and (Amazon affiliate) links: 12 Week Year: https://amzn.to/4kBnKqL Write Useful Books: https://amzn.to/3H6VmP9 Profitable Publishing™ with Preorders: https://amzn.to/3HeQSpB UnCloned® Marketing: https://amzn.to/43dxfH0 Profit First: https://amzn.to/4kF3yVi CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact Facebook: www.Facebook.com/ShepPublishing YouTube: www.youtube.com/@sheppublishing Instagram: www.Instagram.com/sheppublishing LinkedIn: www.linkedin.com/in/ashley-d-shepard Threads: https://www.threads.com/@sheppublishing Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. | |||
| 21. How your book can shorten sales calls and better qualify clients | Self Publishing for Coaches | 29 May 2026 | 00:19:15 | |
A well written book can actually help you land more clients and qualify leads before they even get on a call with you. When your book is positioned properly, clients come to your sales calls knowing you’re a good fit for them because your book has already done the heavily lifting for them. Your book can also support your existing clients to feel more supported. WHAT YOU’LL LEARN
CHAPTERS
RESOURCES MENTIONED: →Ready to have an expert project manage and produce your book while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to learn how to outline, write, publish, a well written book that elevates your business or brand. Click here to book a call or secure your spot: https://www.ProfitableSelfPublishing.com/Partner CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact Facebook: www.Facebook.com/ShepPublishing YouTube: www.youtube.com/@sheppublishing Instagram: www.Instagram.com/sheppublishing LinkedIn: www.linkedin.com/in/ashley-d-shepard Threads: https://www.threads.com/@sheppublishing Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. How to write a nonfiction book readers will actually finish How to write an engaging nonfiction book How to make your nonfiction book more reader friendly How to keep readers engaged in a business book How to write a business book people will read How to get more book reviews How to get more page reads How to write a book to generate leads as a coach or consultant How to write a nonfiction book for coaches and consultants How to use your book to build authority and get clients How to write a lead magnet book for your business How to use a book to grow your coaching business | |||
| 20. How Book Preorders Made Vanity Scott $600 From Her Site | Indie Author Success Story | 21 May 2026 | 00:14:49 | |
Hosting a book preorder can be tricky, but doing it on your website is even more challenging. But Author Vanity Scott was able to generate $600 on her first preorder with the right support through coaching. Learn how she overcame overthinking and boosted her confidence during our time working together. TAKEAWAYS
CHAPTERS 00:00 Introduction and Initial Struggles 03:15 Gaining Confidence and Strategy 06:27 Successes and Achievements 09:15 Community Engagement and Faith-Based Support 09:29 Embracing Change and Accepting Advice 12:14 Building a Supportive Team: The Importance of Collaboration 14:04 Final Takeaways RESOURCES MENTIONED: →Preorder Profits™ Program https://www.preorderprofits.com/join -This program guides indie and self published authors through the process of hosting a profitable preorder form start to finish by showing how to grow your audience, building a buzz, and covering your self publishing costs BEFORE you release. CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact Facebook: www.Facebook.com/ShepPublishing YouTube: www.youtube.com/@sheppublishing Instagram: www.Instagram.com/sheppublishing LinkedIn: www.linkedin.com/in/ashley-d-shepard Threads: https://www.threads.com/@sheppublishing Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing™ is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. How to host a preorder How do I market my self published book? What are some preorder success strategies? What are the best book marketing and tips and strategies? How to be successful as a first time author Self publishing success tips How to host a preorder on your website Preorder Success Strategies How do I launch my book? How I sell books on my site? How do I do direct book sales? Is a preorder on my site better than Amazon? | |||
| 19. Why listening to general self publishing advice is stalling your progress | author coach | 14 May 2026 | 00:23:47 | |
When self publishing a book, your first thought may be to collect as much advice as possible and ask the internet in groups all of your questions. You collect information across YouTube University. But searching for random self publishing advice that's not specific to you, your book, or your goals can work against you. This episode explores the value of working with a coach or consultant who understands you and is qualified to give tailored advice. TAKEAWAYS
CHAPTERS
RESOURCES MENTIONED: →Need a trusted produce your book while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. https://www.ProfitableSelfPublishing.com/Partner CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact Facebook: www.Facebook.com/ShepPublishing YouTube: www.youtube.com/@sheppublishing Instagram: www.Instagram.com/sheppublishing LinkedIn: www.linkedin.com/in/ashley-d-shepard Threads: https://www.threads.com/@sheppublishing Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.
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