Welcome to Profitable Publishing™! This podcast is for coaches, consultants, speakers, and service providers who want to package their expertise into a book that builds their brand, attracts their clients, and supports real business growth. This isn’t for authors who just want to get their book out there.
This is for business owners who want to position themselves as the go expert in their field and serve their audience on a deeper level.
If you help your readers get a result it’s time to leverage your book to do the same for you: open doors to speaking opportunities, attract premium clients, develop lasting partnerships, and make consistent income. This podcast shows you how to turn your expertise into a profitable publishing™ strategy aligned to your book.
On this podcast, you’ll learn how to:
Align your book with your brand identity, services, and offers
Build authority and visibility as a thought leader in your industry
Get consistent book sales before, during, and long after you launch
Go beyond royalties by turning your book into an income generating offer
Use your book to qualify clients, secure paid speaking gigs, sell your book to groups and not just individuals
Create a strategic book to attract leads or support clients
This isn’t just about selling more books.
This podcast is for business owners who know their book can open doors, land speaking opportunities, premium services, partnerships, and consistent income.
Profitable Publishing™ is hosted by Ashley D. Shepard is a 5x author, book marketing strategist, and self publishing consultant who supports independent and self published authors with generating revenue before they release. She’s also an Atlanta area wife and mom of two who understand building your author brand in the margins of your day.
It’s time to publish and market on your own terms, grow your brand intentionally, and use your book as a true business asset to support clients or generate leads.
So if you’re a coach, consultant, author, or service provider, subscribe now and discover how to make your book the most powerful part of your brand. Click play today to start your profitable publishing™ journey today.
13. Your Book Is Not For Everyone: Marketing for Authors |Book As a Business Asset |Self Publishing
Season 1 · Episode 13
Thursday, March 26, 2026 • Duration 26:05
Marketing for authors means finding your reader before you write, publish, and market your book. Before you write your book, it’s important to know who you’re going to sell it to. Understanding your audience and knowing your book is not for everyone is key. In order to get people to buy your book you need to focus on identifying, serving, and engaging your ideal reader, as well as building confidence in selling to them.
If you need support understanding how to find your reader and presell your book inside of the Preorder Profits™ Accelerator: www.PreorderProfits.com/join. This group coaching program walks you through the process of having a successful preorder form start to finish by showing how to grow your audience, build a buzz, and cover your self publishing costs BEFORE you release.
(VIP day and course only options available as well.)
Takeaways
Understanding your audience is crucial
Your book is not for everyone
Your readers are looking for you. Be sure to focus on them and not everyone else.
Chapters
00:00 The Importance of Understanding Your Audience
06:09 Serving Your Ideal Reader
12:05 Engaging Your Ideal Reader
18:06 Being in Alignment with Your Ideal Reader
24:05 Serving Your Ideal Reader Effectively
Resource(s) Mentioned:
Preorder Profits™ Accelerator https://www.preorderprofits.com/join - This group coaching program walks you through the process of having a successful preorder form start to finish by showing how to grow your audience, build a buzz, and cover your self publishing costs BEFORE you release.
Subscribe to Profitable Publishing™ on your favorite podcast platform and leave a review if you found this episode helpful!
Preorders for authors, audience engagement, book marketing, author strategies, reader insights, profitable publishing, self-publishing, book research, marketing strategies, ideal reader
How do I have a successful preorder for my book?
How do I set up a preorder for my self-published book?
Should I host my book preorder on Amazon?
How do I sell book preorders on my website?
How do I increase book sales before my launch?
How do I use a book preorder to cover publishing costs?
What mistakes do authors make with book preorders?
Why is my Amazon KDP preorder not selling?
How do I use my book preorder to grow my audience?
12. When to Start Your Marketing | Book Preorders and Launching for Coaches, Speakers, and Authors
Season 1 · Episode 12
Wednesday, March 18, 2026 • Duration 25:55
The best way to sell your book is to tell people about it before you publish. Author marketing doesn’t start when your book is out. This is especially true when you’re building a brand or business. In this episode, you’ll learn about the best times to start your marketing, how preorders play an important role in the process, and how your capacity affects the whole marketing process. Waiting until your book is fully done is blocking sales and increasing your stress when it comes to your book launch and release. Use these strategies to know when to start your launch and preorder.
TAKEAWAYS:
Best time to start your marketing
How preorder timing affects your launch
Why you should start your marketing before your book is done
TIMESTAMPS:
00:00 Introduction
00:29 The Importance of Early Marketing
01:24 Factors Influencing Book Launch Timing
03:45 Understanding Your Capacity for Marketing
06:27 Building Your Audience Before Launch
09:44 The Fallacy of 'If You Build It, They Will Come'
11:38 Engaging Your Audience During the Writing Process
14:33 Maximizing Pre-Order Opportunities
18:14 When to Start Your Marketing
21:22 Strategic Marketing Timing for Success
RESOURCES MENTIONED:
→Join the Preorder Profits™ 4 Day Challenge to find out preorder mistakes and success strategies:www.PreorderProfits.com
3. Is Social Media the Best for Book Sales? | Book Marketing | Business Owner | Coaching
Season 1 · Episode 3
Wednesday, January 14, 2026 • Duration 35:28
The podcast episode focuses on on whether using social media marketing for books is the best option for most authors. Find out the importance of choosing the right platform, developing clarity around social media goals, assessing capacity and consistency for social media engagement, and leveraging social media for book marketing.
Get details on the Profitable Publishing™ Live 2 Day Intensive for event to create a profitable book that builds your authority, ties to your offers, and generates leads and clients. Profitable Publishing™ Live on Feb 12-13th, 2026 (virtual or in person attendance available). Visit www.ProfitableSelfPublishing.com/Live for more information and use code PODCAST for a discount when you secure your seat.
Takeaways
Social media is not the only option for marketing a book
Choosing the right platform for social media is crucial
Algorithm shifts actually work in your favor if you know how to capitalize on them
2. Turn Your Book Into Clients (And Not Just Book Sales) with Profitable Publishing™
Season 1 · Episode 2
Monday, January 5, 2026 • Duration 24:42
Think writing a book means chasing royalties and hoping for bestseller status? Think again. In this episode, you'll discover why traditional publishing advice fails business owners and what to do instead.
Ashley D. Shepard breaks down the Profitable Publishing™ framework: a strategy that positions your book as a client-attraction tool, not just another product to sell. You'll learn how one author made $4,000 in her first four weeks, why book sales are the wrong metric for coaches and consultants, and how to align your book with your brand to generate qualified leads.
If you're a coach, consultant, speaker, or service provider considering writing a book (or you have one that's not working hard enough for you), this episode reveals the strategic shift that turns authors into sought-after experts.
In This Episode:
00:00 Introduction to Profitable Publishing™
03:02 Understanding Profitable Publishing™ and Why it Matters
05:41 The Shift from Traditional Publishing to Profitable Publishing™
1. Purpose & Goal | Self Publishing for Business Owners, Author Marketing | Brand Building
Season 1 · Episode 1
Monday, January 5, 2026 • Duration 06:06
This intro episode of the Profitable Publishing™ podcast shares the goals and vision for the podcast with using a book as a business asset and explores book marketing strategies to support business growth. This episode covers the introduction to the podcast, the profitable publishing™ plan, the purpose of your book in your business, and the best book marketing strategies for coaches, consultants, speakers, and service providers.
Self Publishing, Book Marketing, Coaches, Consultants, Speakers with Profitable Publishing™ Trailer
Sunday, January 4, 2026 • Duration 01:50
Profitable Publishing™ is for coaches, consultants, speakers, and nonfiction authors who want to package their expertise in a book that builds their brand, attracts clients, and supports real business growth. This isn’t for authors who just want to get their book out there.
Your book has more sales to make, more doors to open, and more people to serve. But traditional publishing advice doesn’t quite fit your publishing goals.
On this podcast, you’ll learn how to:
Use a strategic book to build your brand and align to your services
Get consistent book sales (before, during, and long after launch day)
Turn your message into income generating offers your readers will love
And use your book to land paid opportunities like speaking, bulk orders, and partnerships
Focus on more than royalties by creating income-generating offers from your book
You wrote your book to make a difference. Profitable Publishing™ helps you make it happen in a way that aligns with your business or brand.
This isn’t just about selling more books.
It’s about creating the kind of ecosystem that gives you the freedom to publish on your terms and profit at the same time.
If you’re ready to make your current or future book a powerful part of your brand, subscribe now and start your Profitable Publishing™ journey today.
11. Amazon KDP and Preorders: Avoid Common Self Publishing Mistakes | Author Marketing for Business
Season 1 · Episode 11
Wednesday, March 11, 2026 • Duration 30:01
Instead of assuming Amazon KDP is the only option for your preorder, find out about the drawbacks of using the platform for your initial sales and learn about another option that’s a better choice for most independently published authors.
WHAT YOU'LL LEARN:
The biggest mistake when hosting a preorder
Which platform gives the most access to learn about readers
Which platform I don’t recommend for preorders
Why most indie or self published authors shouldn’t choose Amazon KDP for their preorder
TIMESTAMPS:
00:00 - Introduction
01:25 Understanding Preorder Goals
03:05 The Amazon Preorder Misconception
06:51 Why Not to Use Amazon for Preorders
11:46 Success Stories: Alternative Preorder Strategies
14:32 The Drawbacks of Amazon KDP
21:16 Benefits of Hosting Preorders on Your Website
28:12 Conclusion and Key Takeaways
RESOURCES MENTIONED:
→Join the Preorder Profits™ Challenge to find out preorder mistakes and success strategies: www.PreorderProfits.com
→ Order your copy of Profitable Publishing™ with Preorders to learn this strategy start to finish - www.PreorderProfits.com/book
10. How to Write a Good Book That Keeps Readers Engaged with Touchpoints | Book Writing for Coaches
Season 1 · Episode 10
Wednesday, March 4, 2026 • Duration 20:57
Your goal as an author is to write a book readers can’t put down so they turn into clients. In this episode, you’ll learn a strategy of how to write a business book people will read. Use touchpoints to keep reader attention, support learning, and gather reader details for business insights.
TAKEAWAYS
Include interactive touchpoints in your book increases engagement and comprehension.
Touch points help with lead generation
Short attention spans require concise, engaging content.
9. How Book Marketing with Preorders Made Veronica H Moore $4000 in 4 Hours While Self Publishing
Season 1 · Episode 9
Wednesday, February 25, 2026 • Duration 23:37
Book launching while self publishing takes careful planning and strategy. First time author Veronica H. Moore shares her journey using preorder strategies during her book launch to generate $4k in 4 hours once opening her presale. impact of working with Shep Publishing House.
She highlights the importance of authentic storytelling, the value of concise and practical information, and the impact of launch strategies on her success. Veronica also emphasizes the personal touches and coaching style of Shep Publishing House as key factors in her positive experience.
Join the 4 Day Preorder Profits™ Challenge to learn about the top preorder mistakes and success strategies. Secure your spot here: www.PreorderProfits.com
Takeaways
Preorder strategies for book launches
Authentic storytelling and personal touches
Impact of launch strategies on success
Value of concise and practical information
Coaching style and approach of Shep Publishing House
Chapters
00:00 Intro 04:33 Transformative Mindset Shifts 07:22 Celebrating Wins and Successes 11:31 The Power of Authenticity in Marketing 14:15 Investing in Your Author Journey 18:23 Personal Touches in Coaching
RESOURCES MENTIONED:
→Join the Preorder Profits™ Challenge to find out preorder mistakes and success strategies: www.PreorderProfits.com
→ Order your copy of Profitable Publishing™ with Preorders to learn this strategy start to finish - www.PreorderProfits.com/book
8. How to make better decisions and take action | Self Publishing and Book Marketing for Coaches
Season 1 · Episode 8
Wednesday, February 18, 2026 • Duration 23:26
Business owners, speakers, authors, and coaches face thousands of choices a day. Whether it’s software related to what’s the next book to publish, in this episode Ashley discusses the common struggle of indecision faced by authors and marketers. She shares personal experiences and strategies to overcome imposter syndrome, emphasizing the importance of recognizing fears around publishing mistakes, consistency, and perfectionism. Ashley encourages listeners to take actionable steps to alleviate fears and make decisions. The episode concludes with practical strategies for moving from indecision to action.
WHAT YOU'LL LEARN:
Indecision often stems from fear of perception.
Perfectionism can slow down progress.
Your only competition is yourself.
Focus on personal growth.
Act before opportunities pass you by.
Connect with your audience outside of social media.
Discover shows related to Self Publishing and Book Marketing for Authors, Coaches, Speakers with Profitable Publishing®, based on actual content similarities. Explore podcasts with similar topics, themes, and formats, backed by real data.
Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.
Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful!
When I start marketing my book?
How do I sell book preorders on my website?
How do I get paid faster for my book preorder?
How do I increase book sales before my launch?
How do I use a book preorder to cover publishing costs?
What mistakes do authors make with book preorders?
Why is my Amazon KDP preorder not selling?
Why should I not use Amazon for my book preorder?
How do I build an email list as a self-published author?
How do I use my book preorder to grow my audience?
Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.
Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful!
How do I set up a preorder for my self-published book?
Should I host my book preorder on Amazon?
How do I sell book preorders on my website?
Can you do a paperback preorder on Amazon KDP?
When do you get paid for Amazon KDP preorders?
How do I get paid faster for my book preorder?
How do I increase book sales before my launch?
How do I use a book preorder to cover publishing costs?
What mistakes do authors make with book preorders?
Why is my Amazon KDP preorder not selling?
Can Amazon ban you from doing preorders?
Why should I not use Amazon for my book preorder?
How do I build an email list as a self-published author?
How do I use my book preorder to grow my audience?
Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful!
ABOUT THIS PODCAST:
Profitable Publishing™ is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.
How to write a nonfiction book readers will actually finish
How to write an engaging nonfiction book
How to make your nonfiction book more reader friendly
How to keep readers engaged in a business book
How to write a business book people will read
How to write a book to generate leads as a coach or consultant
How to use your book as a lead generation tool
How to leverage your business book to get coaching clients
How to use a self-published book to attract clients
How to write a nonfiction book for coaches and consultants
How to use your book to build authority and get clients
How to write a lead magnet book for your business
How to use a book to grow your coaching business
Self-publishing a book to grow your consulting business
How to write a book that builds your authority as a coach
