Profit From Your Podcast – Details, episodes & analysis

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Profit From Your Podcast

Dave Jackson

Business

Technology

Frequency: 1 episode/66d. Total Eps: 46

The companion podcast to the hit book Profit From Your Podcast covers insights and strategies to help you monetize your podcast.

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RSS

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Apple Podcasts

🇬🇧 Great Britain - marketing
04/06/2026
#94

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https://www.profitfromyourpodcast.com/book
10 shares
https://supportthisshow.com/freshlearn
6 shares

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RSS feed quality

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Score global : 42%

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Why Your Podcast Dreams Might Need a Reality Check

Episode 70

Saturday, March 7, 2026 • Duration 06:02

Many aspiring podcasters jump into the game with dreams of monetizing through advertising. But, oh boy, they may want to sit down for this one.

The conversation dives deep into the reality of podcast sponsorships and the ever-evolving landscape of listener numbers. Dave Jackson brings in insights from Rob Walsh and Dan Granger, revealing that the golden number for downloads keeps climbing.

Gone are the days when 5,000 downloads would get you a seat at the table; now, advertisers are eyeing shows with 50,000 downloads or more. This isn't just a minor shift—it's a major wake-up call for those thinking they can cash in early. As the discussion unfolds, we examine the absurdity of the “winner-takes-all” model that seems to be taking over the podcasting industry.

With institutional money flooding in, smaller shows are often left scrambling for scraps. The conversation touches on the idea of partnerships over traditional sponsorships, highlighting how podcasters like Ray Arnott create symbiotic relationships with their sponsors, focusing on mutual growth rather than mere transactions. It’s a refreshing reminder that collaboration might just be the key to survival in a market that often feels like a giant treadmill—running hard but going nowhere fast. In wrapping up, the episode encourages podcasters not to abandon hope if their download numbers are modest. Instead, it suggests a change in perspective: think of sponsors as partners.

This approach not only fosters a sense of community but also positions the podcaster as a valuable ally to their sponsors. After all, who wouldn’t want to work together for mutual success? The key takeaway?

Start building relationships, and when you hit those coveted download numbers, you'll be ready to turn those partnerships into profit. The episode closes with a nod to resources like the book ‘Sponsor Magnet’ by Justin Moore, which offers a deeper dive into creating meaningful sponsorships. It’s not about just getting a check; it’s about building a sustainable model where both parties thrive.

Takeaways:

Many aspiring podcasters mistakenly believe that monetization through advertising is the only way to earn.
Understanding the current advertising landscape can change your approach to podcast monetization strategies.
To attract sponsors, it's essential to have at least 50,000 downloads per episode, which is quite a hurdle.
Instead of viewing advertising as a transaction, consider it a partnership for mutual benefit with sponsors.
Building authentic relationships with sponsors is crucial, especially when your audience size is smaller.
The podcast industry is leaning towards a model where only a few shows dominate, making it harder for newcomers.

Links referenced in this episode:

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Kajabi vs. Pensight: The Battle for Creator Earnings

Episode 69

Tuesday, November 12, 2024 • Duration 12:41

Selling your own products can be a tough journey, with nearly 50% of creators earning less than $10,000 a year and many struggling for years without seeing a single dollar. This episode reveals the harsh realities of monetizing content, highlighting the significant disparities in earnings across platforms like TikTok, Instagram, and YouTube.

However, there's a glimmer of hope with Pensight, a platform that offers affordable tools for creators to sell digital products, coaching, and more without the hefty fees associated with other services like Kajabi. With Pensight's $29 monthly plan and a free trial option, creators can test their ideas and start earning with minimal upfront investment. Join Dave Jackson as he delves into the complexities of content monetization and introduces Pensight as a potential game-changer for aspiring entrepreneurs.

The Stat That Kajabi Missed

As Kajabi is $169/month and Pensight is $29/month Kajabi is over 400% higher. You can sell products on the free plan on Pensight to get proof of concept.

Takeaways:

Selling your own products can be challenging, with many creators earning less than $10,000 annually.
Kajabi is a comprehensive platform but is often seen as overpriced compared to alternatives.
Pensight offers a more affordable solution for effectively selling digital products and services.
Creators can face long periods without income, highlighting the difficulty of monetization in content creation.
Building a substantial following is essential for most creators before seeing significant earnings.
Understanding the financial dynamics of platforms like TikTok and Instagram is crucial for creators.

Links referenced in this episode:

Original Post

Volley Changes Coaching and Consulting in an AMAZING Way

Episode 60

Wednesday, November 2, 2022 • Duration 07:31

Volley Introduces Monetization

I talk with Josh from Volley back on episode 55 and I mentioned that I wanted Volley to have a business plan. They launched Volley pro (where you get additional features) but for those who do coaching and consulting and want to get PAID, they just launch "Consult with me on Volley" and it is SO EASY.

It works with Stripe and so when people pay you Stripe deposits it into your bank.

Volley takes 5% of the transition and stripe will add the typical 2.9% etc fees

Create an Entry Level Consulting Service

If you have people who want to "Pick Your Brain" you can create a one-time service for (example) 10 minutes and then charge them a small fee. The person downloads the Volley app (it works on everything and it's free) and takes 3 minutes to ask a question. You take 2 minutes to answer it and the person has 5 more minutes to ask questions.

It is a great "Get you in the door" service that can easily help you start building relationships with leads and customers. The loyalty this can build in your clients is amazing.

See my Consult with Volley Page

My Weight Loss Experiment

I and a few friends found a free weight loss challenge app. It has inspired me to lose some weight. I'm now making it more official and adding a community for support with that pinch of competition (with obtainable goals, and nobody can see how much you weigh). There will also be zoom calls for accountability. If you want to see it in action (I'm building it as we go). see monthlychallenge.fit

Buy the Book

Profit From Your Podcast is available to be signed by the author (or just buy it from Amazon)

From Whining to Winning - Ask Your Audience to Give Back

Episode 59

Saturday, October 1, 2022 • Duration 08:22

Mark Des Cotes is a podcaster, graphic designer, and friend (he's the guy behind the School of Podcasting, Ask the Podcast Coach, and Podcast Rodeo artwork. You can find him atl

Rings of Power Podcast

ringsofpowerpodcast.com

Resourceful Designer

resourcefuldesigner.com

Podcast Branding

podcastbranding.co

Today you will hear how just changing the angle of your pitch can result in a much better result. Instead of complaining about how expensive it is to be in business, simply point you how you have delivered value, and if your audience would like, they can give back at an easy-to-remember link.

Maintain Control and Future Proof Your Monetization

On my Ask the Podcast Coach show, I use a link www.askthepodcastcoach..com/awesome where I control where that link goes. For now, it goes to a page on the website where people can buy my book, leave a Paypal donation, or become a patron of the show.

If you leave a specific link (www.patreon.com/davejackson) what happens if later something better comes along? You have a bunch of episodes with an outdated link.

I create that link with a built-in tool from Podpage. If you're on WordPress you can use the pretty links plugin.

Buy the Book Profit From Your Podcast

Pick up any book on podcast monetization, and you will find 90 percent of it only covers how to launch a podcast. If you already have a podcast, you have that information; you’re ready for the next step. Profit from Your Podcast provides top strategies and real-life examples of podcast monetization. This book is more than what to do. It also tells you how to do it. Chapters cover such topics as:

Become a Professional Podcast Editor

Episode 58

Monday, August 1, 2022 • Duration 23:58

One of the first ways I made money with my podcast is when a member of the School of Podcasting asked if I knew an editor. Who did I recommend? Me. They just wanted to talk into the microphone and hand it off to someone. That was back in 2005, and things haven't changed. Some people love editing, and other people "just want to talk into the microphone."

Back on episode 752 I interview Mark Deal and Steve Stewart from the Podcast Editor Academy which is an amazing resource with tutorials on software (Hindenburg, Reaper, etc) but it also talks about the business of being a podcaster editor.

Mentioned in this Episode of Profit From Your Podcast:

The importance of having a niche.

How Steve started out as a podcast editor without a website.

Mark talks about setting expectations by having a contract with your customer.

The difference between an editor, an engineer, a manager, and a story shaper.

Common mistakes new podcast editors make.

Links From Episode

Sign up for the Podcast Editor Academy (save using coupon sop )

Live Mastermind Workshop in Dallas Texas

Editor Pricing Survey

Episode 752 of the School of Podcasting

Two Monetization Strategies That Aren't Worth The Customer Causing Headaches

Episode 57

Friday, July 1, 2022 • Duration 07:25

We all love customers, but there are some people who are NOT your target audience, and yet we create strategies that cause unrealistic expectations in your customers, or we get a great customer who can be a little forgetful.

The Black Friday Sale

When you do one of those HOLY COW - UNBELIEVABLE DISCOUNT Black Friday kind of sale, you get two types of customers.

The customer purchases and does nothing with your product as they have no skin in the game
A customer who didn't read the offer, but jumps in because it is so good, and then expect much, MUCH more than what is included in the offer

Consequently, (after doing two) I will not do a "Black Friday / DEEP DISCOUNT" offer.

The Yearly Subscription

This typically brings you your target audience. They are a joy to work with, and they are action takers.

However, a year later they forgot they purchased a recurring membership program. This leads to:

Emails the day after they get charged asking, "Hey I didn't authorize this!"

I just got an email from someone who purchased my product. They worked for a company, and each year they have been charged. Now two years later, they want their money back.

Two Ways To Solve This Issue

You can set a trigger in your CRM (I Use Less Annoying CRM) and remind them that their year subscription is coming up. Alert them how to cancel their subscription if needed.
I also now send an email a week before the charge to alert them that their subscription payment is coming up.

Another Strategy To Solve This Issue

A yearly subscription is an easy-to-make "higher ticket price" item. You might consider raising the price on the subscription and making it "Lifetime Access" this way you get the benefits of an action-taking customer, and you don't have to worry about "I didn't authorize this payment."

Mentioned in this episode:

How Much Do I Charge ?

Episode 56

Wednesday, June 1, 2022 • Duration 16:42

You have a product, service, or potential sponsor and you have no idea what to charge. Some questions you may want to ask

How niche is your audience? (the more niche - the more you can charge)
What problem does your product solve?
Can you make money with your product/service?
How will you charge (avoid CPM for sponsors)
Whatever you first land on for a price it is probably not enough (we all underprice).
What is the cost of your product/service