Salesforce Spotlight – Details, episodes & analysis

Journalism in the Age of AI

In this episode our host and moderator Stephan Lendi speaks with Barnaby Skinner, Deputy Editor in Chief at NZZ about innovation, trust and the future of news at NZZ.

Some highlights from this episode:

🔵 How data is used to analyse reader behaviors and guide business strategy

🔵 How AI is being used in modern journalism and how to add value

🔵 Why shifting from content curation to creation is key

Now out on all platforms!

Unlock the full value of your Data with Data Cloud: https://www.salesforce.com/eu/data/

Connect with Barnaby Skinner: https://www.linkedin.com/in/barnabyskinner/

Follow us LinkedIn: https://www.linkedin.com/company/salesforce/

In this episode our host Vanessa Gentile speaks with Florian Padberg, Head of Client Tech at Pictet Asset Management.

Tune in to hear Florian Padberg talk about the journey from data to trust and how customer journeys in financial services are changing in the age of AI.

What you'll learn in this episode:

✅ What the digital transformation in B2B client engagement looks like

✅ How AI can be used in financial industries and add value

✅ How Pictet is empowering the human workforce

More about Salesforce

Discover our solutions for Financial Services: https://www.salesforce.com/eu/financial-services/

LinkedIn: https://www.linkedin.com/company/salesforce/

Connect with Florian Padberg:

https://www.linkedin.com/in/florian-padberg-696388/

Global construction leader Holcim reveals its digital transformation journey, focusing on how Salesforce and AI have revolutionized their sales strategies. Gain insights into how Holcim uses these tools to optimize sales processes, increase efficiency, and deliver better results.

Listen For:

[03:30 - 05:09] Navigating the Complexities of AI Adoption in Business

[06:57 - 09:26] Revolutionizing Banking with AI: A Shift in Decision-Making

More about Salesforce: https://www.salesforce.com/eu/ch/

AI is changing the way companies approach sales and service. In this episode, we’ll explore practical steps for businesses looking to incorporate AI into their operations. Learn how to harness AI to enhance customer service, automate processes, and drive sales growth.

Listen For :

[01:27 - 04:22] The Spark of AI: From Predictions to Real-World Impact

[04:22 - 06:04] The Continuous Innovation of AI: Beyond the Hype Cycle

[23:26 - 24:38] Empowering Innovation: Involving Employees in Technological Transformation

More about Salesforce: https://www.salesforce.com/eu/ch/

On, a trailblazer in sportswear innovation, shares its journey from a small business to a globally recognized brand. Discover how Salesforce has played a crucial role in supporting their remarkable growth and why this partnership is so vital. Learn how On utilizes Salesforce to provide personalized, seamless experiences at every customer interaction, setting new benchmarks for customer satisfaction and loyalty.

Listen for:

[05:00 - 08:20] Fostering Growth Through Communication and Trust at On

[08:56 - 12:20] Innovating Customer Experience with AI and Trust

[17:50 - 19:51] Navigating Innovation with Responsibility: Insights from On's Explorer Spirit

More about Salesforce: https://www.salesforce.com/eu/ch/

Discover how businesses are using Slack to streamline communication and collaboration. Whether you're in sales, marketing, or customer service, Slack offers tools to improve productivity across all departments. This episode will highlight best practices for integrating Slack into your daily workflows to achieve seamless efficiency.

Listen For:

[01:11 - 02:08] Slack as the Digital Headquarters

[04:11 - 05:12] Transparency and Trust with Slack Connect

[06:44 - 09:45] The Role of AI in Enhancing Productivity

More about:

Salesforce: https://www.salesforce.com/eu/ch/

Slack: https://www.salesforce.com/eu/slack/

In this episode we will guide listeners through the transformative power of AI in the pharmaceutical industry and beyond. From drug discovery to patient engagement, learn how AI is driving innovations that can increase productivity and enhance the industry's operational efficiency.

Listen For:

[06:57 - 09:26] Transforming Banking with AI: A Shift in Decision-Making

[12:12 - 13:57] Navigating AI in the Tightly Regulated Pharmaceutical Industry

For more information, please see the latest Health & Life Sciences Study (Forrester Report), where senior industry leaders reveal key strategies for driving change (both patient-facing and operational capacities) with AI.

More about Salesforce: https://www.salesforce.com/eu/ch/

In this episode our Guest Speaker Pascale, Salesforce's Regional Sales Director for Marketing Cloud explores how data-driven insights, personalized engagement, cross-channel orchestration, and scalable solutions are reshaping modern marketing. She shares strategies for decision-makers aiming to optimize their marketing efforts to build lasting, impactful, and customer-centered strategies. From actionable insights to innovative ideas, learn how to stay ahead in an ever-evolving landscape!

Listen for:

[04:09 - 05:54] The Power of Personalization in the Digital Age

[06:03 - 07:51] Redefining Customer Profiles with Salesforce

More about Salesforce: https://www.salesforce.com/eu/ch/

Tune in to hear Benjamin Renold and Vanessa Gentile together with Stephan Lendi discuss how COTRA was able to keep headcount low while scaling their IT abilities with Mulesoft.
Highlights from this episode:
✅ Why COTRA used Mulesoft to transform their business IT
✅ Best practices from Benjamins experience working with Mulesoft
✅ How partners and customers are benefitting from the new infrastructure
Now available on Spotify, Youtube and Apple Podcasts.
Want to learn more about Mulesoft and how it can help your IT deliver value? Watch this hands-on webinar: API-led Integration Basics with Mulesoft
Follow us on LinkedIn for future episodes.

Tune in to hear Josselain Prost, Salesforce Director at Deloitte unpack what agentic AI really means for customer transformation, where it works first, how it differs from assistive AI, and how to keep it safe.
Highlights from this episode:
✅ The difference between Assist AI and Agentic AI
✅ Use Cases from Marketing, Sales and Service
✅ How to use guardrails to build trust at scale
Now available on Spotify, Youtube and Apple Podcasts.

If you’re starting your Agentic Journey, this is for you.

Follow us on LinkedIn for future episodes.