Sales Squad Pod – Details, episodes & analysis

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Sales Squad Pod

Business

Frequency: 1 episode/6d. Total Eps: 13

Sales Squad Pod is a sales podcast for B2B and enterprise sellers who want to crush quota and accelerate their sales careers.

Hosted by three seasoned operators who met in the trenches at Salesforce:

• Lisa — Enterprise Account Executive

• Syreeta — Frontline Sales Manager

• Donna — Former Leader of Leaders

We’ve carried a bag. We’ve gone to Club. We’ve built and been part of high-performing SaaS sales teams.

Each week, we bring you three perspectives on the skills that separate average reps from elite operators in B2B sales and sales leadership:

Join our conversations where we share real-world sales strategy, practical frameworks, and hard-earned lessons from decades inside high-performance revenue organizations.

If you want to hit quota, grow into sales leadership, and build long-term career success in SaaS or enterprise sales, welcome to the Squad.

New episodes weekly.

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Apple Podcasts

🇨🇦 Canada - management
07/08/2026
#81
🇨🇦 Canada - management
20/05/2026
#97
🇨🇦 Canada - management
08/04/2026
#97
🇨🇦 Canada - management
07/04/2026
#56
🇨🇦 Canada - management
25/03/2026
#84
🇨🇦 Canada - management
24/03/2026
#47
🇨🇦 Canada - management
20/03/2026
#82
🇨🇦 Canada - management
19/03/2026
#41
🇨🇦 Canada - management
17/03/2026
#72
🇨🇦 Canada - management
15/03/2026
#56

Spotify

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https://www.linkedin.com/in/syreetagordon/
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https://www.linkedin.com/in/lisa-moscatelli/
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https://www.linkedin.com/in/donna-a-lin/
2 shares

https://docs.google.com/document/d/1b7w-hiw1f-qXKDXdzabj1j6bhA11BXAmD_NXQdP0w6E/edit?tab=t.0
1 share

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Good

Score global : 79%

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S1 Ep 3: How to Run Your Deal Cycle Like a Seasoned Pro

Season 1 · Episode 3

Wednesday, March 11, 2026 • Duration 30:42

Closing a deal takes more than a strong product and a good relationship - it requires alignment across the entire buying process.

In this episode, we break down how Mutual Success Plans (MSPs) help sales teams and buyers stay aligned from early discussions to final signature and implementation.

The conversation explores why successful deals require visibility into every stage of the internal buying journey including procurement, legal, IT, security reviews, executive signers, and post-sale implementation. Without a clear plan that both sides agree on, deals often stall in late-stage approvals.

Example template here

We also discuss how top sellers use mutual plans internally and externally: externally to align with customers on timelines and responsibilities, and internally to coordinate resources, manage risk, and keep complex deals moving forward.

If you’re working large or multi-stakeholder deals, understanding how to build and manage a Mutual Success Plan can be the difference between a stalled opportunity and a successful close.

Key Takeaways

Mutual Success Plans are essential for managing complex deals and closing successfully
Strong MSPs create alignment between sales teams and buyers throughout the purchasing process
Understanding internal buyer steps - procurement, legal, IT, security, and signers helps prevent deal delays
MSPs should be used both externally with customers and internally with your team
Clear ownership, timelines, and next steps keep deals moving toward implementation

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S1 Ep 2: How to Navigate Internally to Progress Your Career

Season 1 · Episode 2

Wednesday, March 11, 2026 • Duration 31:01

Success in the corporate world isn’t just about doing great work - it’s about learning how to navigate the unwritten rules of career advancement.

In this episode, we break down the internal game of career growth: why self-promotion matters, how confidence shapes perception, and why having sponsors inside your organization can accelerate your career. We explore the idea of “learning the business within the business,” documenting your impact, and communicating your value in a way that leadership actually notices.

The conversation also challenges a common assumption about promotions: competence alone isn’t enough. Often, the people who advance are the ones who combine strong performance with confidence, visibility, and strategic positioning.

If you want to move forward in your organization, this episode will help you understand how to make your impact visible, build influence internally, and position yourself for the next opportunity.

Key Takeaways

Self-promotion is a necessary skill for career advancement
Confidence often shapes promotion decisions as much as competence
Sponsors can play a critical role in accelerating your career
Understanding the “business within the business” helps you navigate internal dynamics
Documenting and communicating your impact increases visibility and opportunity

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S1 Ep 1: The Secrets of Executive Presence Every Seller Needs to Hear

Season 1 · Episode 1

Wednesday, March 11, 2026 • Duration 33:56

Executive presence isn’t about sounding corporate or pretending to be someone you’re not. It’s about how you show up, how you communicate, and whether people trust your perspective when the stakes are high.

In this episode of Sales Squad Pod, we break down what actually creates executive presence and why it plays such a critical role in how professionals are perceived inside organizations.

We explore the three core elements:

Gravitas — confidence, composure, and judgment under pressure
Communication — brevity, clarity, and strong storytelling
Appearance — visual cues and the impact of first impressions

But executive presence goes deeper than surface polish. It comes from preparation, deep knowledge of your craft, and having a clear point of view. Whether you're presenting to executives, leading a team, or looking to elevate your career, how you show up in the room matters.

In this episode we cover:

Why brevity and clarity signal confidence
How preparation strengthens credibility
The importance of having a point of view
How composure and confidence create gravitas
Why appearance and visual cues influence perception

If you want to command the room, build influence, and show up like a leader — this episode is for you.

Newsletter

You aren’t born with Executive Presence, you build it over time.

LinkedIn Infographic
How to Exude Executive Presence

S1 Ep 5: Confidence Isn’t Born, It’s Built: How to Own Your Moment

Season 1 · Episode 5

Monday, March 23, 2026 • Duration 25:47

Episode Summary
Confidence is not innate, it’s built through preparation, clarity, and repetition. In this episode, Lisa, Donna, and Syreeta break down how to prepare for high-stakes moments, show up with executive presence, and follow through in a way that compounds confidence over time.

Key Moments:

1. Confidence Comes from Preparation

00:00 – 01:34
10:52 – 11:58
24:35 – 25:00
2. Physical & Mental Preparation Techniques

02:02 – 03:15
07:49 – 08:32
3. Clarity Over Information Overload

03:42 – 04:58 (2–3 key takeaways)
04:58 – 05:35 (Lisa’s 5-question framework)
4. Handling Objections & Unknowns

05:35 – 06:18
5. In-Meeting Execution & Presence

11:58 – 16:45
6. Virtual Meeting Mastery

17:19 – 21:03 (storytelling, slide design, delivery)
7. Post-Meeting Follow-Up & Ownership

22:00 – 22:50 (recaps, action items, control)
8. Feedback as a Growth Lever

22:50 – 24:35 (internal + customer feedback)

We always appreciate you interacting with us, if this was useful to you please like, subscribe, and comment what you would like to hear next!

S1 Ep 4: The Habits of Top Sellers (And How to Build Them)

Season 1 · Episode 4

Monday, March 16, 2026 • Duration 24:31

Everyone in sales has the same goal: hit quota.

But not everyone hits it.

In this episode, we explore why the difference isn’t motivation—it’s the systems and habits top sellers build every day.

We break down the lessons from Atomic Habits by James Clear and how sellers can apply them to consistently build pipeline, move deals forward, and hit their number.

The best sellers don’t wait until they “feel motivated.” They design daily habits that make progress inevitable. From planning outreach and calendar blocking prospecting time to focusing on small wins that create momentum, success comes from the systems you run every day.

If you want more consistent results in sales, this episode will help you shift from chasing goals to building habits that compound into revenue.

Key Takeaways

• Goals don’t differentiate sellers, systems do

• Small daily actions compound into pipeline and revenue

• Motivation often follows action, not the other way around

• Calendar design and environment shape your productivity

• Top performers trust their process and execute consistently

Check out Donna’s Newsletter

Why Motivation Is Overrated in Sales

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S1 Ep 13: Season Finale. The Secret Weapon Top Sellers Have That AI Never Will- EQ

Season 1 · Episode 13

Monday, May 18, 2026 • Duration 23:30

📋 Episode Summary

90% of top sales performers score high in emotional intelligence. They produce double the revenue of average performers and close at a 15% higher rate. So why isn't every sales team training for it?

In this episode, Lisa, Syreeta, and Donna get into the real mechanics of EQ in sales: what it actually looks like on a call, how to build it deliberately, and why it's about to become the single biggest differentiator in a world flooded with AI-generated outreach. This isn't a soft skills conversation. It's a competitive edge conversation.

🕐 Thematic Timestamps

[02:23] — How to Hire for EQ (Donna's Playbook) Donna breaks down what she's actually looking for when she's hiring leaders — and it's not the smoothest talker in the room. It's the person who can self-diagnose a role play after it's over. That moment of honest reflection? That's the tell.

[04:30] — The Self-Awareness Gap (And the Research) Spoiler: 95% of people think they're self-aware. Only 10% actually are. Lisa and Donna unpack what Daniel Goleman's five components of EQ really mean — and why self-awareness is the hardest one to develop because you can't see your own blind spots.

[10:03] — Coaching for EQ: What to Do When Your AE Stops Seeing Lisa puts a real scenario to Syreeta: an AE who isn't picking up on nuances. Syreeta's answer is all curiosity — ask what changed, what's underneath, what's blocking them. The same muscle you build for your customers, you use for your team.

[16:33] — EQ Before the Zoom Even Starts Syreeta makes the case that EQ begins in the outreach — not the meeting. If you're not asking a prospect what they need from the next conversation before you show up, you've already lost a point.

[20:46] — AI vs. EQ: The One Thing AI Can't Do The squad's hottest take: AI is incredible at the top of funnel. It scales outreach, preps research, surfaces insights. But it cannot be self-aware. It cannot show empathy. It cannot ask the second, third, and fourth question. That's EQ. And that's what closes the deal.

🎯 3 Things to Do This Week📚 Resources Mentioned🎙️ About Sales Squad Pod

S1 Ep 12: From Cold to Closed: Re-engaging Accounts That Ghosted You

Season 1 · Episode 12

Monday, May 11, 2026 • Duration 26:38

Struggling to break into a cold account or re-engage a ghosting prospect? In this episode, we share the creative outreach strategies, social selling tactics, and mindset shifts that have actually worked in their careers. Learn how to move stuck deals forward, build pipeline from scratch, and stay professionally persistent without burning bridges.

Highlights covered:

Lisa's TikTok-style video that landed a deal from nowhere
The $40 investment with a big ROI
The charity donation cold outreach
Donna's Amex/Dell "become your customer's customer" deep dive
The superhero meme with a near-100% response rate
The female founder roundtable + yoga story
The Kinko's custom books tactic
The dinners that mix prospects with customers

00:00 Introduction

00:35 Breaking into Cold Accounts

01:40 Creative Prospecting Strategies

06:38 Leveraging Social Media for Sales

11:30 Utilizing LinkedIn Sales Navigator

12:32 Understanding Dogfooding and Customer Perspective

15:07 Reigniting Conversations with Existing Customers

17:53 Creative Strategies for Engaging Prospects

20:31 The Importance of In-Person Connections

23:28 Mindset and Persistence in Sales

24:57 Closing

#coldoutreach #B2Bsalesstrategy #salesprospecting #reengageprospects #ghostinginsales #socialselling #LinkedInSalesNavigator #multithreading #enterprisesales #salestips #howtocrushquota #stuckdeals #pipelinebuilding #salesmindset #accountexecutivetips

S1 Ep 11: Conquering Imposter Syndrome in Sales

Season 1 · Episode 11

Monday, May 4, 2026 • Duration 21:24

Episode Description

Imposter syndrome doesn't discriminate — it hits hardest among the highest achievers. In this episode, Lisa, Syreeta, and Donna get real about the self-doubt that plagues top sales performers, why it shows up more as your career advances, and the research-backed tactics you can use to silence the inner critic and own your success.

From closing seven-figure deals and still feeling like a fraud, to being mistaken for the coffee server before running a boardroom, to navigating imposter syndrome as an underrepresented seller — this is an honest, empowering conversation you won't find anywhere else.

If you've ever closed a big deal and thought "I just got lucky," this episode is for you.

What You'll Learn

Why 82% of people experience imposter syndrome and why high achievers feel it most
The difference between healthy discomfort (growth) and harmful self-doubt (burnout)
Why imposter syndrome hits differently for underrepresented sellers, and what to do about it
How cognitive diffusion helps you separate your feelings from your identity
The Alter Ego Effect used by Kobe, Beyoncé, and top sellers
Practical self-talk strategies to rewire your inner narrative — starting today
[00:32] What imposter syndrome actually is — and why high achievers feel it most
[03:46] How managers can spot and correct imposter syndrome in high-performing reps
[08:59] Why imposter syndrome hits differently for underrepresented sellers — and what to do about it
[10:52] The #1 research-backed tool for working through imposter syndrome: the psychological safety anchor
[18:35] Practical tactics to silence the inner critic: the Alter Ego, the Smile File, and replacing feelings with facts
Key Takeaways
1. Imposter syndrome is a sign you're growing, not failing. Discomfort means you're being stretched — and that's where performance is built.
2. Your feelings are not your review. Replace self-doubt with data: quota attainment, win rates, deal size, pipeline. You don't get lucky six quarters in a row.
3. Build your Smile File before you need it. Collect your wins, your receipts, your moments of success. When the inner critic gets loud, open the file.
Resources & References Mentioned

S1 Ep 10: From Top Rep to Sales Leader: The Hardest Transition in Sales

Season 1 · Episode 10

Monday, April 27, 2026 • Duration 27:29

From Top Rep to Sales Leader: The Hardest Transition in Sales

Is sales leadership actually a promotion…or a completely different career?

In this episode of the Sales Squad Pod, we break down one of the most misunderstood transitions in sales: moving from individual contributor (IC) to sales leader.

Because here’s the reality: what makes you a top-performing seller doesn’t automatically make you a great leader.

In fact, nearly 60% of first-time sales managers fail within their first two years. Not due to lack of performance, but lack of preparation.

If you’re thinking about stepping into leadership or you’ve recently made the jump and feel like you’re figuring it out in real time, this episode is for you.

🔥 What We Cover:

Why sales leadership is not just a promotion but a career change
The biggest mistakes new managers make (and how to avoid them)
The shift from closing deals → developing people
How to coach instead of “being the super AE”
Navigating the challenge of managing former peers
Why EQ, self-awareness, and empathy are non-negotiables in leadership
How to decide if leadership is actually the right path for YOU

💡 Key Takeaways:

Leadership success is measured by your team’s performance, not your own deals
Great sellers don’t always become great leaders, and that’s okay
Coaching > telling. The best leaders build independent thinkers
If your motivation for leadership is money or title… rethink it

⏱️ Timestamps:

00:00 – Transitioning from IC to Sales Leadership
10:19 – Challenges & Realities of Leadership
22:16 – Traits of High-Impact Sales Leaders

🎯 Who This Episode Is For:

Top-performing AEs considering leadership
New sales managers navigating the transition
Sales leaders looking to sharpen their coaching skills
Anyone building a long-term career in SaaS sales

🎧 Listen now and decide:Do you want to close deals… or build people who close them?

S1 Ep 9: The Impact of AI on Sales: How to Win in the New AI Driven World

Season 1 · Episode 9

Monday, April 20, 2026 • Duration 25:52

AI isn’t replacing top sales performers… it’s exposing the gap between average and elite.

In this episode of Sales Squad Pod, we break down what it really means to sell in an AI-driven world and how sellers and leaders can use AI as a force multiplier to drive better performance, stronger pipeline, and faster career growth.

From meeting prep and pipeline analysis to coaching, negotiation, and relationship building, we share practical ways to integrate AI into your day-to-day without losing the human edge that actually closes deals.

If you’re in sales and not leveraging AI yet… you’re already behind.

What You'll Learn:

How to use AI as a force multiplier, not a crutch
Practical ways to leverage AI for meeting prep, messaging, and deal strategy
How leaders can use AI to uncover pipeline gaps and coaching opportunities
Why data + AI insights are changing how top teams operate
The shift from feature selling → outcome-based selling
Why relationships, trust, and “vibes” still win deals
How to use AI to build business acumen and negotiation strategy
Where AI fits (and where it doesn’t) in high-stakes sales conversations
How senior leaders use AI as a thought partner and sparring tool

Timestamps:

00:00 – Why AI Isn’t Replacing Top Performers
02:40 – AI as a Force Multiplier in Sales
05:16 – Using AI for Meeting Prep & Strategy
08:31 – Pipeline Insights & Data-Driven Selling
13:13 – Coaching with AI: Asking Better Questions
15:51 – The Human Edge: Relationships & “Vibes”
23:28 – The Future of Selling: Outcomes Over Features
26:37 – Final Thoughts: How to Stay Ahead in an AI World

Tools Mentioned:

ChatGPT
Gong
MEDDICC / MEDDPICC Sales Framework

🔗 Connect with the Hosts:

Sales Squad Pod – Details, episodes & analysis

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Sales Squad Pod – Details, episodes & analysis

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