Adam Nathan joins John Golden to talk about AI in marketing. Learn how Blaze helps small businesses make better content faster. This episode covers easy tools, staying creative, and using AI without losing control. Perfect for entrepreneurs who want to save time and grow their business.

In this episode, leadership coach Valerie Sandjivy talks about what it takes to lead well today. She breaks down her 4 simple leadership pillars—starting with self-awareness and ending with self-care. From emotional control to empowering your team, this episode is packed with practical advice you can use right away.

Jack Espy didn’t plan to start a canned cocktail brand, but when he saw the demand for healthier drinks, Spirited Hive was born. In this episode, he shares insights on entrepreneurship, branding, and building a mission-driven business.

🎯 What you’ll learn:

• How consumer trends shape product innovation.
• Why transparency and ingredient quality build trust.
• The role of social connection in branding.

Join us as we dive into the Spirited Hive journey and what’s next for this exciting brand!

In this episode, host John Golden interviews Blair LaCorte, a seasoned business executive with experience at Lumos Technology and Vertical Networks. Blair emphasizes the importance of relationships in business, discussing concepts like Dunbar's number, vulnerability, and empathy. He argues for quality over quantity in connections and highlights the role of active listening in building meaningful relationships. The conversation also addresses the challenges of selling in today's market, stressing the need to de-risk decisions for clients. Blair's insights underscore the timeless value of genuine human connections in achieving business success.

Being smart isn’t enough to be successful. There are other factors that contribute to success. While intelligence is certainly important, if you’re not using your smarts correctly or strategically, you likely won’t find success. Faris Aranki, interviewed by John Golden, discusses how to create success in an organization.

We’ve unlearned more about the human brain in the last decade then we’ve learned. We’ve had to let go of some of the things we’ve held as absolutely certain or true, in favor of alternatives that are more scientifically proven. But, there are a few things that we continue to validate and hold as timelessly true.

We’ve all heard the terms authenticity, empathy, and genuineness in the sales world. But what does it truly mean to be your authentic self as a salesperson? You can glean so much information if you’re willing to be vulnerable and genuine and real. Set aside your ego and your fear, and people will open up to you, and buy from you! Larry Levine explores how to sell from the heart in this expert sales interview, hosted by John Golden.

When you think of the term “executive presence,” you might think of someone who is domineering and gets all dressed up and loudly commands the attention of the room. While this can be part of having an executive presence, it’s not everything. Mary Jane Mapes, interviewed by John Golden, explores what an executive presence is, and why it’s important to have in the sales world.

Everyone wants fast results that are also sustainable as a long term solution. Let’s be real, who doesn’t want it all? But that isn’t always how it works in the marketing world, there’s usually some kind of trade-off. There are things that you need to do that are in the best interest of your business in the long term, and many of these things require patience

The Seattle area is the customer service capital of the world. Building a business in Seattle means being customer-oriented. Nordstrom set the template for needing customer service. Many large companies like Amazon, Costco, and Starbucks have cited the Nordstrom guidelines for customer service as the baseline for their own customer service set up. Robert Spector explores Nordstrom’s way to customer service in this expert sales interview, hosted by John Golden.

Being an entrepreneur is a challenging thing. It takes a lot of self-reflection and self-work, it requires knowing how to overcome extreme challenges, it means knowing how to motivate yourself, and many other things in order to be successful. It’s no small undertaking, but there are certain elements and things that you can leverage in order to make being an entrepreneur and finding success as an entrepreneur easier. Neil Eneix, interviewed by John Golden, explores entrepreneurship in this expert sales interview.

Marketing is vitally important for all sales organizations. It’s how messages about the product or service are delivered, it’s how you expose consumers to messages about your brand, and it’s how your company gets people in the door. However, marketing is not always done effectively. There are a lot of things that aren’t going well with marketing. Wayne Mullins explores what’s wrong with marketing, and how to correct it, in this expert sales interview hosted by John Golden.

Have you ever been very excited about a product or service based on the advertising you’ve seen, only to be extremely disappointed and confused when you actually became a customer? It can be incredibly difficult for the strategies of the boardroom and marketing team to actually be executed on the front lines of customer experience. Chris Wallace, interviewed by John Golden, talks aligning your brand and product stories in this expert sales podcast interview.

Many people don’t understand the power of YouTube, and there are sales and business people out there who are not taking advantage of this platform. YouTube is the second largest search engine, and it’s used by people who want to buy your product or service every single day. A study done by Google found that 68% of people make purchase decisions based on YouTube videos.

In this insightful episode, John Golden interviews Adeyinka Adegbenle, known as Yinka, to explore the principles of excellence as outlined in her book "Master Excellence: 13 Principles to Help You Win at Life." Yinka discusses how she turned a challenging period into an opportunity for growth, focusing on intentionality, character development, and financial discipline. The episode provides practical advice on setting clear goals, building good habits, and the distinction between gratitude and appreciation. Yinka's story is a powerful reminder that excellence is a continuous journey of self-improvement.

The nature of leadership has changed extensively over the last few years, and many things have had to change and adapt in order to keep up with these changes. Twenty or thirty years ago, there was a notion that in order to be a leader, you had to have direct reports and be a part of a very hierarchical system. Leaders, in essence, were managers, you had to figure out what needed to be done, and tell people how to do it. The terms leadership and management were used fairly interchangeably, which is still the case today, although the way each of these roles work within the system of an organization are very different then they used to be several decades ago. Jill Marshall Annitto, interviewed by John Golden, explores leadership.

Constant and dramatic changes are becoming a regular thing in the business world, and many people don’t know how to respond or cope with this kind of chaos. It causes a lot of stress when you think about how the chaos continues to grow exponentially. Just coping with things isn’t a long term strategy, though. You have to understand how to thrive in chaos or it’s going to drag you down and be a detriment to your career. Dennis Brouwer, interviewed by John Golden, explores how to thrive in chaos.

Jump on board! Steve Hall, interviewed by John Golden, is discussing how to navigate the “C”! The C-suite, that is! Selling at the C-level can mean something very different depending on what you sell, who you sell to, the value of your product or service, and many other things. Learning the nuances of how to sell to C-level executives can help you sell better and close more deals.

This wheel demonstrates the powerful factors that make Pipeliner CRM completely unique and unequaled in today’s CRM market.

We think it is crucially important to describe our philosophy because our customer, our partner, the user engaging with us, should understand the underlying concepts that drive Pipeliner. If you understand the underlying concepts, it will empower you to make even better use of the software.

Here at Pipeliner, we have taken what von Mises says totally to heart. We believe that education with ideas is the most important activity in which we are engaged. We believe that if we keep pushing out a great idea, one-day people will say, “That makes sense! 2 plus 2 does equal 4!”

At Pipeliner, our main focus has never been to make it more possible to salespeople (as seemed to be the mission of many CRM applications), but to empower them and, with every release, make it increasingly more possible for them to sell.

Trade has many benefits—to economies, to families, to individuals. It provides jobs, it provides incomes, it provides life to culture and society.

I think we can all agree that trade is a highly beneficial activity. But it has a far more significant role than you might at first think.

Why is it that companies that fail to adopt technology fade away?

Why is it that companies that fail to adopt technology fade away?
As stated in the introduction, our business model is radically different
from, and far ahead of, our competition.

Join John Golden on the latest episode of "Expert Insight Interview" as he speaks with Jamie Waller, a serial entrepreneur and author. Jamie shares his inspiring journey of overcoming dyslexia and turning it into a powerful asset in business. He discusses the strengths of different thinking styles, the importance of resilience, and the value of human connections in entrepreneurship. Discover how Jamie’s work with the Prince's Trust Enterprise Network empowers individuals with dyslexia to succeed. Tune in for valuable insights and actionable advice on leveraging unique strengths to achieve business success.

Pipeliner CRM is many things. It is the most visual CRM on the market. It is the first CRM that truly empowers salespeople, and has as its goal the freeing of salespeople so that they can truly flourish and succeed. It’s all about sales!

Alan Stein Jr.: As a performance coach this interview looks at the benefits of a coach from a business perspective. Coaches are essential in an athletic context and should be from a business perspective as well. To perform at a high level, to have the confidence to know that they have put in the work to deserve to be successful; blended with the knowledge that they can still get better and there are people that can help them get better. Performance coaching will build confidence in yourself, your team and be demonstrated in performance. Master the basics and you will raise your performance and raise your game.

Employees who enjoy and thrive in their workplace culture are happier, more productive, generate more revenue, become better leaders, and are ultimately better employees. So how do you create a “best place to work” culture, and cultivate this happiness for the people who work under you? Deb Boelkes, interviewed by John Golden, answers this question.

The natural human condition is quite negative, and it takes a lot of work and discipline to reshape the way we think of ourselves, others, and the world. Influence and charisma is largely based on positivity, and communicating a positive message about yourself and your values to others. Mary Gardner is a nationally recognized public speaker and speaking coach, as well as an expert on developing charisma and influence. In this expert sales interview hosted by John Golden, Gardner explores how to increase your influence and charisma.

Many salespeople aim to be strategic in their endeavors, but it’s unlikely that anyone has ever considered strategic humor as a method of growing sales. Karen Buxman is an expert on strategic humor, and how to create peak performance through the art of science and applied humor in sales. She explains this concept, and how you can utilize it to increase sales in this interview, hosted by John Golden.

Organizational vitality is when the people of an organization are energetic and have a sense of meaning and purpose in the work they do. One measure of organizational vitality is employee engagement, which is strongly influenced by leadership. It’s tough for employees to be engaged and participatory if the leaders aren’t also engaged and participatory. In order for this kind of leadership to foster, it’s important that leaders access wisdom, or the integration of an individual’s head, heart, and hunch, according to Dr. Gregory Stebbins.

Have you ever said to yourself: “Why not me? Why don’t I find luck when others do?” There is a way to change that and become the person that finds lucky opportunities. It turns out that luck isn’t really about chance, it’s about choice. 30% of our life is completely random. The place you’re born, who your parents are, your family’s financial situation, and other similar traits are all things we don’t have control over. But, we do have control over the other 70% of our life. We have a choice, and we can use that ability to choose to find luck and find success by making unique, different choices that bring us to lucky situations. Bob Miglani, the author of Make Your Own Luck, explains how in this interview with John Golden.

If you could go to school to be a leader, would you? Ruth Reitmeier works with the Doerr Institute for New Leaders at Rice University. She discusses the importance of leadership training at the collegiate level in this expert sales interview with John Golden.

When you think of leaders, one of the examples that might come to mind is those serving in the military. Robert Pizzini was a leader in the military for a number of years before retiring to creating his own businesses and being a civilian leader. Pizzini, interviewed by John Golden, explores the transition from military to civilian leadership.

Many people are curious about what the future of sales will look like with the addition of artificial intelligence (AI), and other AI-based tools. Some people fear that it will be an absolute armageddon and the end of all sales careers.Other people think that it is an amazing tool for salespeople to have access to. The reality is that it is probably somewhere in between, and AI’s influence will continue to evolve as things progress. DJ Sebastian, author of The Selling Revolution: Prospering In the New World of Artificial Intelligence, clarifies how AI will impact salespeople in this interview, hosted by John Golden.

In this episode of "Expert Inside," Daniel Packard, founder of Full Liberation Technology, discusses how he overcame personal challenges like anxiety and low confidence. He explains how his engineering background led to the creation of a unique program focused on addressing fear as the root cause of these issues. Daniel offers actionable tips and emphasizes the importance of consistency and self-care in achieving lasting change.

The term “trusted advisor” has become a hot topic in the sales world. Being a trusted advisor is seen as the ultimate role for a salesperson, and thus, people strive to be labeled this coveted term. However, many salespeople don’t entirely know what that means or don’t know how to qualify when you have actually become a trusted advisor. Greg Ward, interviewed by John Golden, explores what a trusted advisor actually is, and how to become one.

Everyone wants to be more productive. It’s an important feature of success, in both the business world and in our personal lives. Stever Robbins is a serial entrepreneur, top-10 iTunes podcaster, and productivity expert. Interviewed by John Golden, Robbins explores several tips to be more productive in life and in business.

Employees make the best advocates. Who better to upvote your company or product than those who are already intimately involved and positively acquainted? Creating an employee advocacy program can help lead generation, positive name recognition, and more, all from people who can put a genuine, real message out to their personal networks. Glenn Gaudet is the CEO of Gaggle, and an expert on employee advocacy. Interviewed by John Golden, Gaudet discusses the benefits and implementation of an employee advocacy program.

Change Management with Fast and Lasting Results

So many of us have such fast-paced personal lives and face change on a daily basis that when we come to work we want things to be as stable as possible. Predictability in business is actually rewarded most of the time. Jake Jacobs, an author, and leader of global consulting firm Real Time Strategic Change says that changeability is the greatest competitive advantage any business can have. In this interview, Jacobs discusses real results he has seen in working with large corporations on change management processes. He also explains his tagline, “fast and lasting results.”

Overcoming Obstacles of Team Building

Building a work team today is perceived as more difficult than ever due to intergenerational issues, among other things. Kelly Roach, a business growth strategist who helps entrepreneurs and business owners start and scale their businesses, discusses the challenges that entrepreneurs building a team run into. She also explains how culture is so important in many aspects of the business and how it goes much deeper than a mission statement slapped on a wall.

Replacing Doubt with Confidence in Leadership

When we visualize and think positively and then verbalize those thoughts, not only do they become reality and make us feel good, but others around us feel good as well. Michelle Beauchamp, founder of The Champ Group, talks about how servant leadership starts within. She also encourages leaders to look for more opportunities to give employees tools, training, and time to grow rather than jumping so quickly to corrective action plans.

Breaking Free from The Chains of Conventional Wisdom

Many leaders feel like they are a walking to-do list and consequently, they lose focus on what they set out to do as a leader. Their role then turns into more of a management role. Keynote speaker, author, and executive coach Sara Canaday talks about the practices in her book Leadership Unchained that have helped leaders reconnect to their work and better handle their never-ending task lists. She states that leaders are responsible for disrupting their own thinking and learning from a new perspective.

Adapting to Communication Styles in Leadership

More than 60% of the time people claim to have a bad interaction with others. That number is staggering and could be caused by a lack of awareness in our interactions. Betsy Allen-Manning, top leadership speaker, human behavior expert, and author, recognizes that being aware of different communication styles is critical to being a great leader. In this interview, she offers several best practices and strategies for becoming a better communicator.

A Targeted Approach and PHD (Pig Headed Determination)

Who wouldn’t be interested in the fastest, least expensive way to increase sales? At 24 years old Amanda Holmes became the CEO of her father’s legendary multi-million dollar company, Chet Holmes International, a company focused on helping small to medium sized businesses grow faster, better, and smarter. Amanda has learned from her father’s training developed from working with over 60 of the Fortune 500 companies and shares some of the strategies for success in this interview. Amanda also encourages salespeople to come from a place of service in a world where people have become so focused on themselves.

Improving Inner AND Outer Behaviors of Salespeople

Organizations and sales teams perform better when they focus on developing the whole person of the salesperson, not just their external behaviors. Ryan Paugh, leadership coach, motivational speaker, and Head of Sales Training & Enablement at BetterUp, discusses his company’s idea of a whole person approach. He talks about the changing buying process, new demands of salespeople, and how they can keep up. Finally, he tells us the advice he gives to organizations and salespeople on how to stand out in the market today.

In this Sales POP! episode, John Golden interviews Neil Emeigh, CEO of Rayobyte. Neil shares his journey of navigating the challenges of competing in a saturated market, shifting from a personalized approach to a corporate persona, and ultimately returning to authenticity. He discusses how embracing transparency and building genuine connections have been crucial to Rayobyte’s success. Neil offers valuable insights on maintaining a relatable brand, focusing on trust, and staying true to core values in a competitive landscape.

A Tough Love Leader Gets Results

Spending time on things that don’t really matter halts progress toward meaningful goals, so sometimes we need a little push in the right direction. Motivational speaker and sales coach TShane Johnson explains how leaders should push and guide people more. They may not thank you when they are kicking and screaming, but they will when they start to see results. He talks about how the most successful leaders are the ones that actually get in the bullpen with their teams and show them the way instead of managing from a swivel chair.

Kare Anderson shares her knowledge and experience regarding mutuality in the workforce. The meaning of mutuality in today’s world, when technology is getting increasingly complex, and we can’t all be experts at everything there is a benefit to creating allies. There are benefits to the more diverse your allies are; the more sides to a situation you can see. Discussing how to be specific about what you can offer in an alliance and what you specifically need.