SaaS Metrics School – Details, episodes & analysis

In episode #231, I’m addressing a very common pain point in our data when we have a partner or reseller channel. If not done right, it really screws up our data.

- Reseller defined

- CRM configuration

- Invoicing

- Metrics

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In episode #230, I’m talking CAC, the ubiquitous SaaS metrics. Seems so simple but there is a big assumption lurking in your spreadsheets that you can’t overlook.

- Gross CAC

- Unit Cost CAC

- CAC feeds these metrics

- The big assumption

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In episode #221, I address expense coding for tradeshows. This is a great question from a SaaS Metrics School podcast listener.

- What departments are in COGS?

- COGS vs. OpEx

- Fully-burdened cost centers

In episode #131, I address the CFO’s utopia of quote to cash. What really happens when we land a customer?

- Bookings

- Invoicing

- Rev rec

- Cash collection

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In episode #130, I address the world of dates in subscription businesses. Such simple data but often overlooked and not tracked. We need dates to drive correct invoice dates and revenue recognition periods.

- Contract dates

- Invoice dates

- Dates and revenue recognition

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In episode #129, I address the world of professional services metrics. Backlog in months is an important metrics for our services team. Calculating this number helps us understand the balance between backlog and services capacity.

- What is services backlog?

- What is backlog in months?

- The backlog tradeoffs

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In episode #128, I address the often-missing FTE report. This is a standard report that should be produced as part of your monthly close process.

- What is an FTE?

- Where does the data come from?

- Importance of headcount coding

- Use of the FTE report (documenting historical trends, rev per fte, variance analysis, serves as the headcount base for the forecast)

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In episode #127, I address a common question in the progression of our SaaS metrics. As our SaaS business scales, we have to implement additional metrics to guide the business.

- 5 Pillar SaaS Metrics Framework

- Questions that I ask first

- What S&M metrics should I implement?

Use my 5 Pillar SaaS Metris Framework (https://www.thesaascfo.com/downloads/five-pillar-metrics-framework/)

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SaaS Metrics courses here: https://www.thesaasacademy.com/

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In episode #126, I address cohort analysis and when this framework is the right fit for your SaaS business.

- What is cohort analysis?

- Basic cohort analysis

- Advanced cohort analysis

- Are you high ACV or low ACV?

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Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

SaaS Metrics courses here: https://www.thesaasacademy.com/

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

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In episode #125, I address an interesting report from Vertice.one on SaaS inflation. There is an art and science to increasing your prices. This fits nicely with a price increase question from a coaching client.

- Are you raising your prices?

- Don’t conflict with your terms and conditions

- SaaS inflation

Vertice report: https://www.vertice.one/inside-saas/reports/saas-inflation-index/

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Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

SaaS Metrics courses here: https://www.thesaasacademy.com/

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray