Explore every episode of the podcast Roots of Success

What if “just sod” was the secret to dominating a niche landscape market? In this episode, Tommy Cole sits down with Tom and Dana Groh of Minnesota Sodding Company (MSC) to uncover how they turned a teenage side-hustle into one of the most respected specialty contractors in the Midwest. From firing up equipment on commercial job sites to building pro-level athletic fields—even tackling the legendary Minnesota Twins’ Target Field—the Grohs share how a relentless focus on relationships, a data-driven approach to pricing, and a true team mentality have powered their growth. If you’re looking for real talk on running a people-first business, out-coaching the competition, and navigating the unique challenges of working with your spouse, this is an episode you can’t miss.

Protect relationships; build success through strong teams.

[06:06] Career Growth Through Early Experience
[07:31] Preferred Day: Fieldwork Team Spirit
[10:54] Local Challenges, Distant Successes
[13:21] "Breaking Into Target Field Construction"
[18:55] "Challenge Accepted: Hotel Duck Photo"
[22:30] Discovering Element: Streamlining Operations
[26:04] Adjusting Markets for Profitability
[29:53] "Focus on Work, Not Profit"
[31:48] Impactful Bonus Programs Boost Performance
[36:50] Building Team Relationships
[37:24] Longtime Team as Family
[43:03] Navigating Marriage and Business Together

QUESTIONS WE ANSWER

1. What are the keys to building strong client and vendor relationships in the landscaping industry?

2. How can you find your niche in the landscaping or lawn care business?

3. What is the importance of revenue per hour as a KPI in landscaping businesses?

4. How do commercial and residential landscaping projects differ?

5. What are effective bonus and profit sharing programs for field crews in service businesses?

6. How can technology and software transform operations and efficiency in landscaping companies?

7. What are some challenges and solutions for bidding on projects outside your local area?

8. What steps should you take to grow a landscaping company from a small startup to handling major commercial contracts?

9. How can you create a culture of teamwork and low turnover in a small or medium-sized service business?

Think running a landscape company with your spouse is a recipe for disaster? Think again. Kerry and Jill Cline are living proof that partnership—at work and at home—can become your biggest business superpower. This candid conversation peels back the curtain on how they built C&S Lawn Service & Landscaping: from passing out flyers as a teenager to scaling up with peer support, adopting game-changing software, and building a culture of accountability and trust. Find out what it takes to get out of your own way, empower your team, and finally move from chaos to control, no matter how long you’ve been “too busy” to change.

Growth comes from learning and taking action.

[04:09] Building a Business Beyond Friends
[08:00] Family Business Decision
[11:16] Streamlining Hiring and Organization
[14:59] Trust and Financial Clarity
[16:58] Hiring Smarter Mentors for Growth
[20:34] Inaction Despite Learning
[24:32] "Software Adoption Success Story"
[28:59] Team-Centric Financial Transparency
[30:20] "Aligning Personal and Professional Goals"
[34:13] Empowering Teams through Management
[37:30] "Elevate Through Mentorship"

QUESTIONS WE ANSWER

1. What are the benefits of joining a business peer group?

2. How can husband and wife successfully run a business together?

3. When should I hire a fractional CFO for my small business?

4. How do I transition from working in my business to working on my business?

5. What is open book management, and should I use it in my company?

6. How do I build a strong company culture in the landscape industry?

7. What’s the best way to implement systems and processes in a small business?

8. What are some challenges of hiring friends and family in your business?

Think marketing is just about flashy ads and social media posts? Think again. In this special two-year anniversary episode of Roots of Success, host Tommy Cole sits down with marketing mastermind John Dalton to celebrate the two year anniversary of the show and expose the real secrets behind building a thriving landscape brand. From their own stories of podcast mishaps and hard-won lessons, to John’s 7 C’s marketing framework, this episode is packed with priceless advice owners and execs can put to work right away. Whether you’re wrestling with a scattered marketing plan or simply looking to refine your company’s image, you’ll hear actionable strategies for clarifying your message, reaching your ideal clients, and fueling long-term growth.

Marketing starts with clarity and knowing customers.

[08:22] Celebrating Success with Prosecco
[10:36] Understanding Marketing's Complexity
[14:30] Landscaping Marketing Framework Initiative
[19:35] Business Cohesion and Evaluation Framework
[22:18] Brand Consistency Through Visuals
[24:08] Clarifying Business Vision Challenges
[29:25] Enhancing Communication and Strategy Planning
[33:12] Social Media: Time vs. Necessity
[36:03] Team Focus Boosts Landscape Marketing
[38:37] Social Media's Role in Business Relationships
[42:49] Prioritize Expertise and Marketing

QUESTIONS WE ANSWER

1. What are the essential steps for creating a marketing plan for a landscaping business?

2. How can landscaping companies identify their ideal customer profile?

3. What are common marketing mistakes small businesses make?

4. How do you build a strong brand identity in the landscaping industry?

5. What is a fractional CMO and how can they help small businesses?

6. What is the role of social media in recruiting employees for landscaping companies?

7. What are the best marketing strategies for service-based businesses?

8. How do marketing and sales work together in growing a business?

What if the most rewarding part of growing a landscape business isn’t the lush gardens or high-end installs, but something much deeper? On this episode of Roots of Success, Tommy Cole chats with Adam Dukes, founder of GrandScapes, who pulls back the curtain on his journey from a two-person startup in 2008 to a highly respected Charleston landscape company. Adam reveals what it really takes to build a winning leadership team, how to turn installation clients into lifelong maintenance customers, and why team success is the true driver of growth. Packed with candid stories and actionable advice, this episode is a must-listen for owners and leaders ready to level up their business (and their people).

Prioritize your people; success naturally follows.

[04:32] Charleston's Diverse Landscapes
[07:23] Building a Strong Management Team
[12:02] Building Future Business Success
[13:24] Rethinking Plans Amid Distractions
[17:14] Key Metrics & Employee Engagement
[19:06] Empathy Drives Honest Feedback
[22:47] Weekly Recap for Installation Success
[25:56] Cultivating a High-Quality Culture
[31:24] "Focus on Growing Maintenance Division"
[34:56] Empowering Team Growth
[37:36] Team Growth and Future Planning

QUESTIONS WE ANSWER

1. How do I grow a landscaping business from scratch?

2. What are the biggest challenges when starting a landscape company?

3. How can small business owners build an effective leadership team?

4. What is the best way to transition from working in your business to working on your business?

5. How do I promote employees from within my company?

6. How can landscape companies improve communication with clients?

7. How can I train and develop my landscaping team for long-term success?

8. Why is maintenance important for landscape businesses, and how can you grow this segment?

9. What are the benefits of joining business peer groups for company owners?

Are you still running your landscape maintenance crews like it’s 2005—while your competitors leap ahead with data-driven decisions and battery-powered fleets? In this episode, Tommy sits down with Bob Carey, a leader who’s mastered every angle of the business—from gritty field operations to creating scalable systems and jumping into the disruptive world of robotic mowers. Bob breaks down how tracking data, focusing on customer education, and building for capacity have fueled his growth, and he reveals practical advice for hiring, training, and future-proofing your workforce in today’s ever-evolving market.

Systematize, train, and innovate for landscaping success

[05:28] Landscaping Opportunity in Charleston
[08:37] Learn By Doing in the Field
[12:31] Data Tracking for Irrigation Management
[15:49] Home Development and Landscaping Partnership
[18:37] Landscaping Insight and Financial Expertise
[22:17] Creative HOA Cost-Saving Strategy
[28:05] Exciting Career in Autonomous Equipment
[29:46] Coaches and Mentors Enhance Success
[33:14] Three Charging Methods Explained
[38:10] Equipment Purchase Cost Analysis
[40:31] Plan Now for Future Demand
[44:42] Effortless Robot Mower Installation
[48:57] Labor Challenges and Purposeful Growth

QUESTIONS WE ANSWER

1. How do I grow my landscaping business efficiently?

2. What are the benefits of using battery-powered landscaping equipment?

3. What is the best way to train and develop landscape maintenance teams?

4. How do I create scalable systems for my landscaping company?

5. How does data management improve landscaping operations?

6. How can landscape companies increase profitability with technology?

7. What are the challenges and solutions in HOA landscape maintenance?

8. How do you implement a commercial robotic mower in your landscaping business?

Ever wonder how to maneuver the tricky world of family-owned landscaping businesses? Join us as we dive into the captivating journey of Jake Malone from Malone's Landscaping, exploring how second-generation leadership can evolve a company while overcoming the challenges of family dynamics. Discover how Jake and his team have mastered the art of maintaining high-quality installations, leveraging innovative management systems, and expanding into new branches without losing their unique company culture. Whether you're dealing with family business dynamics or considering expansion, this episode is packed with actionable insights and inspiration.

Trust the process and keep progressing forward.

[04:25] Family Dynamics and Business Mentorship
[08:10] Streamlining Process and Accountability
[10:52] Quality Service with Strong Communication
[15:22] Seasonal Staff Redistribution Strategy
[16:21] "Maintaining Family Business Culture"
[22:00] "End-of-Month Momentum Strategy"
[23:49] Optimizing Operations with Forecasting
[28:10] "Lessons from Difficult Clients"
[31:34] Embrace Pain for Rare Success

QUESTIONS WE ANSWER

1. How can family dynamics impact a family-owned business?

2. What are the benefits of implementing a strong business process in landscaping?

3. How do you maintain quality standards in a landscaping business as it grows?

4. What is the role of sports in developing work ethic and teamwork?

5. How do you handle the transition of a family business to the next generation?

6. What are the challenges of opening a new branch for an existing business?

Have you ever thought about the challenges of transforming a small two-crew landscaping business into a thriving multi-location success? In this episode of "Roots of Success," Tommy Cole sits down with Chase Mullin of Mullin Landscape to uncover the strategic decisions that fueled his company's impressive growth. From leveraging the aftermath of Hurricane Ida to repositioning business focus from residential to commercial projects, Chase shares the pivotal moments that defined Mullin Landscape's journey. Plus, get insights into the power of maintaining a strong company culture while expanding to new locations. Don’t miss Chase’s valuable lessons on balancing growth and quality in the competitive landscaping industry.

Adaptability leads to transformations.

[04:08 "Foundations: Residential to Commercial Evolution"

[07:48] "Team's Transition and Truth"

[12:27] Team Capacity for Expansion

[14:12] Hurricane Ida: Damage and Opportunity

[18:53] Aligning & Motivating Business Leaders

[20:16] Comprehensive Meetings and Reporting

[22:57] Minimalist Open Space Design

Are you thinking long-term in landscaping, or are you trapped in short-term wins? Transform your approach with insights from Gene Freeman of Complete Landsculpture, as he sits down with our host Tommy Cole. Explore the pivotal changes that propelled Complete Landsculpture into a thriving business with a focus on maintenance and leadership development. Whether you're looking to elevate your landscape company's recurring revenue or refine your leadership strategies, this episode is your blueprint to success. Tune in and tune up your business strategy.

Strong leadership and teamwork fuel expansion

[00:00] Maintenance Drives Business Growth
[04:57] Team's Market Diversification Initiative
[08:57] Trust Drives Customer Relationships
[10:51] Developing Talent and Team Growth
[15:42] Monthly Task Prioritization Discussion
[17:51] Wednesday Midweek Meeting Schedule
[19:26] Instant Feedback Fosters Team Growth
[23:07] Profit Sharing Over Bonuses
[27:03] Teamwork Sparks Growth and Improvement
[29:20] Streamlined Crew Task Documentation

QUESTIONS WE ANSWER

1. What are the benefits of focusing on maintenance in a landscaping business?

2. How can a landscaping company grow its maintenance division?

3. What is the impact of a recession on landscape design and maintenance companies?

4. How to develop a leadership team in the landscaping industry?

5. How does a profit-sharing program benefit landscape company employees?

6. What role does client relationship management play in the landscaping business?

7. How to transition from a design-build model to a maintenance-focused landscaping business?

8. Why is attending industry events beneficial for landscaping companies?

Are you truly embracing change, or is it just "the way we’ve always done it" that’s holding your landscape business back? Join Tommy Cole as he sits down with Mark Sedgley, CEO of LMN and Single Ops, in this episode of the Roots of Success podcast. Mark reveals the dynamics of integrating technology in landscaping, debunking myths about software suitability for different business sizes, and sharing secrets of building winning teams. Tune in to discover how embracing change can significantly propel your business forward and why the community might be your most powerful asset yet.

Embracing change for growth.

[03:21] Landscape Business Strategy Insights
[07:15] Creating Ripple Impact Through Software
[11:07] "Kicking Off Success with Software"
[13:17] Adapt to Change, Embrace Growth
[19:37] Streamlining Core Software Features
[22:45] Streamlining Tech: Simplifying User Experience
[26:16] "Authentic Values Drive Success"
[29:07] Business Leadership Focus
[32:32] From Leader to CEO Growth
[37:10] "Networking for Effective Problem Solving"
[40:34] Overcoming Challenges

QUESTIONS WE ANSWER

1. What are effective strategies for managing business change?

2. How can technology unlock potential in landscape industries?

3. What is the role of a CEO in tech companies during a merger?

4. Why is community important in the software development process?

5. How can landscape companies benefit from comprehensive software solutions?

6. What are the benefits of using peer groups and mentorship in business growth?

What if your toughest challenge became the foundation of your success? Join us on Roots of Success as we explore how Jillian Burns turned financial adversity into a thriving landscape venture. Learn about her unwavering commitment to investing in her team, her innovative strategies in snow and landscaping, and her passion for fostering female leadership. This episode is packed with insights for landscape company leaders who want to redefine setbacks as opportunities.

Transform setbacks into empowering opportunities

[00:00] From Adversity to Success
[04:41] Value of One-on-One Meetings
[08:24] Unsung Defender's Vital Role
[14:45] Empowering Women in Business
[18:24] Adapting Communication for Leadership Success
[22:39] The Importance of Team Feedback
[24:03] "Continuous Feedback: A Two-Way Street"
[28:35] Women's Peer Group Initiative
[31:20] Passionate Personal Branding Experience
[33:33] Effective Leadership and Feedback

QUESTIONS WE ANSWER

How can women succeed in male-dominated industries?

What is the role of leadership and strategy in landscape  business growth?

How to overcome financial setbacks in a family business?

What are effective ways to build and empower a team in the landscaping business?

How do athletics influence success in a business career?

What are the challenges and opportunities for women in snow management and landscape industries?

How to establish and run a business networking group for women?

What is the significance of one-on-one meetings in team management?

How does personal branding impact business success?

What strategies can help in managing and preventing business embezzlement?

Is your landscape business prepared for the unpredictable? From navigating snowless winters that threatened his company's survival to innovating with heavy machinery and fostering rock-solid vendor relationships, Bob Marks shares his blueprint for turning challenges into triumphs. In this episode, host Tommy Cole uncovers actionable strategies that will not only safeguard your landscaping firm but also propel it to new heights. Don't miss this insider's guide to weathering any storm—both literally and figuratively.

People-first approach drives success

[04:37] Clients Drives Our Landscape Business
[09:15] Property Enhancement Strategy Overview
[12:19] Consistent Care Builds Client Loyalty
[16:32] Snow Removal Industry Evolution
[21:10] Managing Snow Operations and Growth
[24:24] Snow Equipment Challenges in Landscaping
[26:45] Client Risk-Sharing for Asset Recovery
[32:15] Prioritizing Employee Welfare
[35:59] Vendor Partnerships for Growth
[39:02] True Partnership with Mack Trucks
[42:28] EMI: Building a People-First Team
[43:34] People-First Approach Fuels Success
[46:30] Mind and Body Leadership Essentials

QUESTIONS WE ANSWER

How can landscape companies diversify their revenue streams?

What are the best practices for snow removal businesses?

How to manage seasonal business cycles in the landscaping industry?

How to train a landscape team for both summer and winter operations?

What makes a good vendor relationship in the landscaping industry?

What are effective strategies for landscape enhancement sales?

How to maintain employee morale in a seasonal business?

Staying in your comfort zone is the enemy of success. On today's Roots of Success, Tommy dives into a revealing conversation with Jason Cromley, who dishes out the hard-learned lessons from growing Hidden Creek Landscape. They've soared from $12 million to $21 million in revenue but hit a ceiling they couldn't crack. Discover how embracing discomfort, making critical personnel shifts, and prioritizing open feedback loops are transforming their journey towards sustainable growth.

Genuine relationships and efficient operations drive profitability.

[00:00] Started business unintentionally, approaching 27-year anniversary.
[03:33] Consistently reinvesting profits for business growth.
[08:49] Hosting events boosts company pride and exposure.
[12:38] Networking and learning, open-mindedness required.
[16:35] Growing complexity creates communication challenges as we scale.
[21:45] Open Town Hall; feedback rewarded with cash.
[24:23] Encouraging accountability and feedback enhances success.
[27:36] Executive Coaching catalyzed new personal growth.
[28:50] Supporting and valuing employees as a family.
[32:28] GROW: facility tour, team presentation.
[36:11] Facility is efficient due to thoughtful design.

QUESTIONS WE ANSWER

What are effective strategies for growing a landscaping business?

How can town hall meetings improve company culture and communication?

How do you set and achieve financial goals in a small business?

What are the benefits of attending industry events for small businesses?

What are the key challenges in scaling a landscaping company?

How important is feedback for business growth and development?

What are the best practices for reinvesting profits in a business?

How can middle managers and frontline staff benefit from educational events?

Why is personal and professional growth crucial for business leaders?

Is your landscaping business thriving, or just surviving? On this episode of "Roots of Success," join Tommy Cole as he uncovers the gameplay behind building and growing a successful landscape company with Ross Day from Oasis Landscape. Learn how meticulous budget management, innovative enhancement sales, and the power of strong relationships transform the bottom line. Ross shares his career journey from a teenage lawn-mower to VP, spilling secrets on leveraging culture, balancing residential and commercial clients, and executing strategic growth through small acquisitions. Don’t miss Ross’s indispensable advice for navigating challenges and fostering a supportive, profitable business environment.

Genuine relationships and efficient operations drive profitability.

[03:00] Ross's early landscaping career and industry lessons.

[06:45] Tommy debunks the myth of maintenance being unprofitable.

[11:15] Strategies for managing team budgets and tracking hours.

[15:55] Discussing cost-efficiency adjustments with clients.

[20:40] A story of personal support from a friend in hard times.

[25:25] Impact of small acts of kindness on client relationships.

[30:50] Challenges in uniting diverse team members at a new branch.

[36:30] Importance of on-site visits to maintain company culture.

[42:15] Balancing residential and commercial projects.

QUESTIONS WE ANSWER

How can landscaping companies increase profitability?

What are the best strategies for managing a landscaping business budget?

How important are customer relationships in the landscaping industry?

What are effective ways to build a positive company culture in a landscaping business?

How do you manage multiple branches in a service-based company?

What are the benefits of offering maintenance services in landscaping?

How to balance residential and commercial landscaping clients?

What are some successful strategies for customer retention in landscaping?

How can small landscaping businesses grow through acquisitions?

What techniques can landscaping companies use to improve efficiency and reduce waste?

Ready to Level Up Your Landscaping Company? Here's the Secret: It’s Not a Degree. Join us on "Roots of Success" as Melissa Blake from Bates Landscaping reveals how hands-on experience and continuous learning can catapult your business ahead of the competition. Host Tommy Cole and Melissa engage in a spirited discussion on the value of fieldwork, the importance of charging for design services, and crafting a bulletproof business development strategy. This episode is packed with practical insights for landscape company owners and executives looking to elevate their business to new heights.

Continuous learning ensures success.

[00:00] Early Work in horticulture.

[03:04] Loved tree climbing; became a climbing arborist.

[08:28] Manually created custom garden designs for clients.

[10:10] Professional services require compensation for expertise.

[13:34] Understand your ideal customer to set expectations.

[16:34] Uncover customer's needs to tailor solutions.

[22:10] Design phase is a long; thorough, flexible process.

[25:33] Always learn, work smart, be patient, start small.

[26:45] Internship, odd jobs, real-world lessons, degree irrelevant.

[31:55] Spoke truthfully at college, wasn't reinvited.

[33:30] Never stop learning; avoid becoming stagnant.

QUESTIONS WE ANSWER

What are the benefits of pursuing a career in landscaping?

How can hands-on trade skills lead to financial success?

What is the importance of continuous learning in the landscaping industry?

How do landscape designers work with clients to create outdoor spaces?

Why is it important to charge for landscape design services?

What is the role of a landscape designer in transforming outdoor living spaces?

How can using social media like Pinterest assist in landscape design?

Are you overwhelmed by the endless tasks on your to-do list, feeling like true productivity is slipping through your fingers? In this episode of Roots of Success, Tommy Cole sits down with Tanya Dalton, a productivity expert who challenges common misconceptions about work-life balance and time management. Discover why traditional to-do lists may be sabotaging your success and learn how prioritizing your goals can transform not only your business but also your personal life. Tune in to uncover the secrets Tanya has used to grow multiple businesses, write best-selling books and more.

Being Busy is not productive.

[00:00] Starting a side business to fulfill personal needs.

[04:12] Launched Inkwell Press, scaled productivity tools business.

[07:27] Leader sets direction, ensures unified rowing.

[12:50] Do lists are ineffective; prioritize instead.

[17:59] Prioritize tasks to be present for son.

[20:13] Strategic planning to see the bigger picture.

[26:41] Kids need schedules for safety and security.

[33:03] Prioritize strategy: Business enables life goals.

[36:11] Morning site visits, afternoon paperwork, find rhythm.

[37:33] Work when most productive; balance your schedule.

[47:35] Quarterly strategic planning day for goal-setting.

QUESTIONS WE ANSWER

What are the best productivity tips for landscapers?

How can I create effective work-life balance?

What are some practical office organization ideas for increasing productivity?

How do I align my landscape operations with personal life goals?

What is the best way to write down and achieve personal goals?

What are the benefits of a morning routine for productivity?

How can landscape business owners develop a strategic planning process?

Are you ready to see your landscaping business thrive by stepping back? Join our host Tommy Cole as he sits down with Matt Davis, the innovative mind behind College Fund Landscaping, in this episode of "Roots of Success." Discover how Matt’s journey from a student with a mower to a remote leader living his dream in Crested Butte, Colorado, reveals the transformative power of empowering teams, streamlining KPIs, and letting go of perfection. Learn how open book management and a focus on education can elevate your company from good to great.

Empower your team for success and personal freedom.

[00:00] Unique setup for landscaping business interview today.
[04:30] Scholarship raffles for students' tuition assistance.
[08:14] Manage each line item to beat budget.
[12:24] Fitness and wellness enable fun, active lifestyle.
[14:17] Mental strength and recharging are essential for success.
[16:30] Empower others, use technology for efficiency.
[19:18] Run business remotely, empower team, adapt post-Covid.
[25:18] Driven by helping others through dedicated teamwork.
[27:56] Fascinating people shaped my hardworking character.
[29:03] Efficient setup enables successful business independence.

QUESTIONS WE ANSWER

What are the benefits of using open book management in small businesses?

How can delegating tasks improve business efficiency and growth?

What skills can you develop through door-to-door collections or newspaper delivery jobs?

How to effectively manage a business remotely?

What are the key components of a successful referral program for small businesses?

What strategies can help empower employees and improve workplace productivity?

Does the key to your landscape company's success lie in the talent of seasoned professionals and strategic technology investments? This episode of Roots of Success might just challenge your preconceptions. Join host Tommy Cole as he dives deep with Greg Cole, the mastermind behind Cole Landscaping, who's taken his company from humble beginnings to 7-figure success. Listen in as Greg shares invaluable insights on evolving with technology, the importance of continuous performance measurement, and fostering a thriving company culture. Discover how Greg's friendship with ACE Peers like David Amigo and Tony Angelo fuels both innovation and collaboration. This conversation is packed with actionable advice to help you navigate the complexities of modern landscape business management.

Embrace Technology.

[05:33] Adopted methods swiftly improved team performance insights.

[09:28] EOS company: accountability, communication, goals, difficult transition.

[15:28] Group criticized peer's annual-only financial assessment.

[18:19] Cloud-based system ensures project accountability and transparency.

[21:51] Efficient meeting structure enhances project collaboration.

[23:25] Seamlessly integrates software; easy setup and removal.

[28:07] New facility: 5 acres, nearly outgrown.

[29:59] Financing tough due to costly tech, permits.

[34:03] Earned income understanding was a game changer.

[36:27] Software requires ongoing management and updates.

[40:00] Surround yourself with amazing people, nurture growth.

QUESTIONS WE ANSWER

What are the benefits of using cloud-based software for small businesses?

How do I integrate different software systems in my business?

What are some strategies for improving company culture in a landscaping business?

How can technology improve operational efficiency in landscaping companies?

What is the Entrepreneurial Operating System (EOS) and how does it work?

How to track real-time performance metrics in a small business?

What are the key differences between invoiced revenue and earned revenue?

Could embracing water-conserving technology be the game-changer your landscape business needs? In this episode of "Roots of Success," Tommy Cole and Lex Mason explore how Weathermatic bucked industry norms to revolutionize irrigation with Smartline and Smartlink technology. Uncover the principles behind successful hiring, maintaining a positive company culture, and the incredible efficiency gains that come from investing in remote-access systems. For landscape company owners looking to grow sustainably, this conversation offers valuable lessons on modernizing operations and focusing on what truly matters.

Innovation and Culture are keys to Success

[06:32] Tailored market strategy drastically increased sales volume.
[09:33] Affordable smart tech now benefits most landscape companies.
[12:56] Largest field service team; efficient, minimal disruption.
[17:18] Weathermatic valued educational leadership and reputation.
[20:05] Focused catalog on quality, pricing, and uniqueness.
[24:03] SmartLink connects and optimizes landscape business operations.
[27:11] Increased billable hours through efficient management strategies.
[31:51] Weathermatic's "three C's.
[37:02] Quality processes are crucial; accountability ensures improvement.
[38:45] Fast growth demands adaptability; overwhelms newcomers sometimes.

QUESTIONS WE ANSWER

How to leverage technology like SmartLink for landscape and irrigation management?

What are the benefits of remote access technology in irrigation systems?

How can landscape companies improve their inspection completion rates?

What are effective strategies for business growth in the irrigation industry?

How to integrate water-conserving technologies into service offerings?

What makes Weathermatic a leader in the irrigation industry?

What are the “three Cs” in hiring and team development?

Could your landscape business be falling short because it’s missing key operational skills? Join Tommy and his exceptional guest, Jason New, as they break down the critical skills that can transform your landscape construction and maintenance teams into finely tuned machines. Learn the inside scoop on the ACE Peer Group Summit in New Orleans—an event designed to mix business with pleasure as you and your guest network with industry experts and fellow ACE Members. Tune in to find out why attending could be your best strategic move yet!

Master operational skills at November’s ACE Summit.

[00:49]  Introduction to the annual Ace Summit held in November.

[01:44] Jason outlines the event's agenda and purpose.

[02:24] The value of meeting peers and team members' spouses at the event.

[03:11] Overview of the breakout session focused on operational skills.

[04:57] Emphasis on the importance of sales-to-production handoffs by Tommy.

[06:59] The benefits of integrating sales and maintenance for smooth project transitions.

[08:00] Jason talks about the continuous improvement in operational procedures.

[13:17] Personal highlights and favorite activities in New Orleans from both speakers.

[14:55] Final remarks and anticipation for the upcoming Ace Summit.

QUESTIONS WE ANSWER

How does bringing spouses and engaging in social settings enhance networking according to Jason and Tommy?

How do you ensure seamless transitions in your business operations?

What tools or methods do you use to track and measure your company's performance?

What are some effective ways to initiate and maintain peer learning opportunities?

Which skill do you think is the most crucial for construction and maintenance businesses, and why?

Can standardized training programs and career ladders transform your landscape company overnight? This episode is packed with groundbreaking insights from guest Rob Shrieve, the owner of Coastal Shores. Rob shares his unique approach to training, leadership, and effective team member engagement. From weekly morning meetings to life skills sessions covering personal improvement and finances, Rob illustrates how a disciplined and structured approach can foster extraordinary growth for your landscape company. Understand the critical role of leadership team involvement and uncover actionable strategies to inspire your team and drive your landscape company forward.

THE BIG IDEA:

Action is the key to growth.

[03:12] Bluffton transformed, high-end property services now offered.
[08:47] Training employees to be safe, knowledgeable and trustworthy
[09:45] Small gestures and group activities fuel motivation.
[14:50] Creating career paths for field staff: success.
[16:25] Rolling out a landscaping career despite initial challenges.
[21:52[ Seeking ambitious individuals for growth opportunities.
[24:25] Debrief meeting: Assign ownership and action items.
[27:18] Importance of taking notes.
[29:31] Start small; act big to achieve greatness.

QUESTIONS WE ANSWER:

1. What are effective strategies for team building in small businesses?
2. How can consistent training improve company culture and employee performance?
3. How do you implement a structured career path for employees?
4. What are best practices for note-taking and debriefing in business?
5. How can small businesses integrate life skills and financial training for employees?
6. What are the keys to successful business growth and improvement initiatives?
7. How can family involvement in company events strengthen team bonds?

FOR SHOW NOTES & MORE, GO TO:
https://mcfarlinstanford.com/podcast/ep-038-cultivating-success-how-rob-shrieve-engages-and-empowers-his-team/

Ever considered that your company's morning routine could make or break your entire day? Join us on the Roots of Success podcast as host Tommy Cole dives deep with Vince Torchia, the VP of the Grow Group, to explore the undeniable power of systems and processes. Learn how to turn your morning rollouts from chaos into a well-oiled machine, and discover actionable strategies to carry that efficiency throughout your entire operation. Tune in and take the first step towards a more organized and productive landscape business with unlimited potential.

Progress Over Perfection

[05:06] Morning routine sets the day's tone.

[09:51] Ownership is crucial for successful project completion.

[12:49] Collaboration reveals strengths and weaknesses, strengthening team.

[14:04] Awareness enables questioning and process improvement.

[17:57] Overthinking creates unnecessary problems and inaction.

[20:03] Progress over perfection leads to success.

[23:06] Join us for the All Systems Go Webinar

QUESTIONS WE ANSWER

How do systems and processes improve business efficiency?

How can businesses effectively implement performance metrics?

How can businesses effectively implement performance metrics?

How can visual management tools boost productivity in businesses?

What are essential steps to developing robust business processes?

What are essential steps to developing robust business processes?

FOR SHOW NOTES & MORE, GO TO:

https://mcfarlinstanford.com/podcast/ep-037-progress-over-perfection-with-vince-torchia/

Ever wonder if success in landscaping requires more than just hard work and a green thumb? Tune in to this riveting episode of Roots of Success, where host Tommy Cole sits down with industry leader Kyle Cahill. Discover how Kyle’s innovative approach to a four-day work week and the 980 work schedule not only prevents burnout but also creates a thriving, motivated team. Learn about the game-changing model of invoicing on actuals, plus how handling client requests in a better way could revolutionize your business.

Emphasizing Balance

05:39 Learning from experience, growing a successful business.
07:38 Enhanced service model increased growth and satisfaction.
12:15 Explaining services, building relationships, and setting expectations.
14:19 Build trust with clients, learn from mistakes.
21:31 Managing work-life integration in a busy industry.
28:29 Finding the right property involved size and location.
31:47 Developing a sustainable campus with native plants, leadership.
38:15 Embrace integrating culture, avoiding burnout, and learning.

QUESTIONS WE ANSWER

What are the benefits of a four-day work week?

How to prevent employee burnout in the landscaping industry?

What is the 980 work schedule and how does it work?

How to create a sustainable work environment in a service-based business?

What is the time and materials (T&M) billing model in service industries?

How to effectively manage client expectations in landscaping services?

How to implement a detailed client intake process for better service alignment?

FOR SHOW NOTES AND MORE, GO TO:
https://mcfarlinstanford.com/podcast/ep-036-building-sustainable-teams-and-culture-with-kyle-cahill/

Do you think revenue is the only metric that matters? Think again. In this eye-opening episode of "Roots of Success," Tommy Cole chats with Justin White, the trailblazing CEO of K&D Landscaping. Justin discusses why fostering a robust company culture—even at the expense of short-term profits—can lead to unstoppable growth. Unpack the strategic decisions behind K&D’s market dominance, from innovative water management solutions to empowering and nurturing top talent. Tune in to hear about Justin’s journey from family business to industry leader and gather actionable insights to elevate your landscape company to the next level.

Culture-first approach = excellence

[06:59] Define and prioritize company culture over everything.
[12:03] CEO role: Earned responsibility, guiding small companies.
[17:22] Micromanaging inhibits growth and hinders progress.
[23:16] Efficient water management saves clients money.
[27:00] Seize opportunities, get educated, and execute.
[34:05] Scaling requires self-mastery, discipline, and vision.

QUESTIONS WE ANSWER

How do you define and maintain a strong company culture?

What are the benefits of a company having core values and fundamentals?

What strategies help small businesses scale and achieve extreme growth?

Why is value creation important in business success?

What impact does strong branding have on a company's success?

How can industry associations influence business regulations and standards?

FOR SHOW NOTES & MORE, GO TO:
https://mcfarlinstanford.com/podcast/ep-035-mastering-disruptive-growth-in-the-landscape-industry/

What does it take to build a multi-generational landscaping business that stands the test of time? In this compelling episode of Roots of Success, host Tommy Cole interviews Ryan Malone, a second-generation landscape professional who has defied the odds and transformed his family business into a thriving success story. Ryan shares his secrets for building a legacy company, from the importance of early morning rituals to the power of surrounding yourself with a supportive peer group. Discover how Malone has navigated the challenges of family business transitions, prioritized team well-being, and embraced strategic expansion to cultivate a flourishing enterprise. Whether you're looking to take your landscaping business to the next level or seeking inspiration for your entrepreneurial journey, this episode is a must-listen.

THE BIG IDEA:

Communication is key in family business transitions

KEY MOMENTS:

[05:27] New management opportunity in small maintenance division.
[12:11] Communication and transparency key to successful succession.
[16:17] Tracking client touches, closing percentage, and sales.
[21:55] Prioritizing health and fitness is important.
[25:37] Attended growth conference, joined peer group, transformed.
[32:29] Success driven by the quality of people.

QUESTIONS WE ANSWER

1. What are the benefits of joining a peer group for business owners?

2. What strategies can help accelerate the growth and success of a landscaping company?

3. What role does a strong support system play in overcoming entrepreneurial challenges?

4. How can a family-owned landscaping business create a legacy spanning generations?

5. How can diversifying a landscaping company's services help hedge against economic downturns?

6. What are the key factors for successful communication and transition of leadership in a family-owned business?

FOR SHOW NOTES & MORE, GO TO:

https://mcfarlinstanford.com/podcast/ep-034-building-a-legacy-profile-of-a-family-landscape-business/

What if we told you holiday lights could be your landscaping company's most unexpected revenue stream? On today's episode of Roots of Success, host Tommy Cole delves into the festive world of holiday lighting with Tim Hikade, who has successfully integrated this service into his business, Full Circle Lawn Care. Uncover the strategies Tim uses to keep his crews working through the winter and how he maintains high profitability by keeping things simple yet professional. From planning and training to client satisfaction, get the blueprint you need to light up your seasonal earnings. Don't miss this enlightening discussion!

Basic holiday lighting with existing clients first.

[05:37] Office plans for sales season and client bookings.
[07:36] Prepare budget, plan for peak season operation.
[12:32] Diversify landscape business with holiday lights.
[13:19] Winter slows down work, but Christmas is busy.
[17:00] Start, focus on service, ignore comparisons.
[20:50] Christmas lights are profitable for service providers.
[22:49] Tim Hikade celebrates Christmas in July joyfully.

QUESTIONS WE ANSWER

What are the benefits of adding holiday lighting services to a landscaping business?

How can landscaping companies stay busy during the winter months?

What is the best training for installing Christmas lights safely?

How do I start a holiday lighting business?

How do I market holiday lighting services to my existing landscape clients?

FOR SHOW NOTES & MORE, GO TO:

https://mcfarlinstanford.com/podcast/ep-033-christmas-in-july-unlocking-winter-revenue-with-tim-hikade/

What does it take to turn a business struggling through a recession into a multi-million-dollar success story? On this episode of Roots of Success, Michael Hupf, CEO of Lifescape Colorado, reveals the blueprint behind growing his landscape company from the brink of collapse to earning $36 million in revenue. Get ready to explore the powerful impact of focusing on people, process, and product, and how a growth mindset can propel your business to new heights. Michael shares invaluable lessons on maintaining client loyalty, implementing effective sales and maintenance strategies, and the essential role of smart, ambitious team members. Tune in to learn how Lifescape pivoted from mere survival to exemplary excellence in the landscaping industry.

Growth mindset and strategic planning ensure business resilience.

[04:30] Invested in landscape business, sought opportunities in Colorado.
[08:57] Choose business over corporate career, achieve rapid growth.
[14:22] Discussing growth strategies with team
[17:35] Designer turned COO manages all aspects efficiently..
[21:42] Focus on service, drivers, and long-term growth.
[27:43] Healthy business needs profit for sustainability.
[31:27] Enhance client experience through efficiency and preparation.

QUESTIONS WE ANSWER

What are effective strategies for scaling a small business?

What are key metrics to track for business growth?

What are the best practices for managing cash flow during economic downturns?

How to improve client experience in service-based industries?

How to implement a growth mindset in business?

FOR SHOW NOTES & MORE, GO TO:
https://mcfarlinstanford.com/podcast/ep-032-growth-and-resilience-insights-from-lifescape-ceo-michael-hupf/

What if the key to your landscaping business's success isn't just hard work, but smart work? On this episode of "Roots of Success," host Tommy Cole introduces Mark Bradley, the CEO of LMN, who reveals the secrets behind his rapid business growth and the systems that keep it thriving. Delving into the importance of apprenticeship programs, key financial metrics, and goal setting, Mark's journey from nuclear industry to landscaping leadership offers lessons every business owner needs. Tune in to discover strategic ways to boost efficiency, enhance employee morale, and achieve continuous improvement in your enterprise.

Enjoy the journey

[05:44] Scaling business led to challenges in efficiency, quality.
[07:31] Business success depends on optimizing customers and employees.
[12:50] Embrace continuous improvement for business success.
[18:57] Key financial metrics and supporting ratios for business.
[22:29] Key metrics inform key performance action for improvement.
[30:38] Training and higher wages attract skilled workers.
[34:08] Career ladder is key for growing people.

QUESTIONS WE ANSWER

What are the benefits of implementing apprenticeship programs in landscaping?

How do I measure the success of my business using key financial metrics?

What systems and processes should I use to optimize my landscaping business?

How do goal setting and continuous improvement contribute to business success?

How do I set and achieve business goals in the landscaping industry?

FOR SHOW NOTES & MORE, GO TO:

https://mcfarlinstanford.com/podcast/ep-031-secrets-to-success-strategies-from-lmn-ceo-mark-bradley/

Is your financial strategy prepared to outlast the end of easy sales? In this eye-opening episode, Tommy Cole sits down with Jennifer Murray, finance savant and executive coach at McFarlin Stanford. Discover the hidden pitfalls of fraud risk in landscape companies and why internal processes can make or break your success. Learn how to maintain liquidity, manage leverage, and optimize asset efficiency. Jennifer’s insights reveal why profitability, growth, and risk management are not just buzzwords—they are essential habits for a thriving business. Don't miss out on actionable advice that will transform how you perceive business health, from top to bottom.

Financial checkups sustain long-term business viability. 

[03:02] What is a financial health checkup?.
[05:28] Profitability in Landscape Companies
[07:13] Importance of Revenue Growth
[10:50] What is asset efficiency?
[13:29] How to leverage your finances.
[17:33] Deepdive into cash flow
[22:38] Financial risk management
[17:33] How Organizational Structure can affect finances

QUESTIONS WE ANSWER

What is a financial health checkup?

How should I structure payment approvals and financial oversight in my business?

What is the difference between a "wagon wheel" and a "wedding cake" organizational structure?

How do you strategically use debt for business growth opportunities?

How can I reassess and streamline my client base for better profitability?

Think change is too difficult to manage in your landscape business? Think again. In today's episode of Roots of Success, Tommy Cole interviews Kevin Keim, an executive coach and CRO, who shares game-changing approaches to sustaining momentum when implementing new strategies and technologies. Learn how to cultivate a resilient company culture, simplify your service offerings with bundled packages, and adopt the right software solutions to uncover hidden efficiencies. Tune in for practical advice and inspiring stories that will help you elevate your business to new heights.

Enjoy the Journey 

[04:14] Bundling services for streamlined customer experience.
[09:54] Refocus service strategy to set clear expectations.
[13:07] Quarterly service growth outpaced old software.
[21:16] Transitioning to a new role, managing change effectively.
[24:08] Efficient software helped reduce employee needs.
[29:50] Consensus-driven decision-making
[35:54] Embrace change and have fun with it.

QUESTIONS WE ANSWER

What are effective strategies for managing and sustaining change in a company?

Why is it important to have fun at work, and how does it affect productivity?

How can bundled services benefit my business?

What are common challenges when implementing new software in a company?

How do I improve accountability and habit formation in the workplace?

FOR SHOW NOTES AND MORE, GO TO:

https://mcfarlinstanford.com/podcast/ep-029-from-chaos-to-control-embracing-change-and-enjoying-the-journey/

Think landscaping is just 'glorified hole-digging'? Think again. In this compelling episode of Roots of Success, we're joined by industry innovators Robyn and Bret Schmitz of High Prairie, who are transforming perceptions and practice through high-level training and cutting-edge robotic technology. Discover how they tackle the industry's biggest challenges and why prioritizing professionalism and innovation is key to success.

Innovation + Training + Professionalism = Growth

[03:46] Design work and implementation - a powerful team.
[09:27] Reacting rapidly to curveballs.
[13:39] Respond with grace and self-reflection to challenges.
[19:36] Training is an investment in business success.
[28:37] Industry game changers advance with robotic mowers.
[34:12] Collaborating with a manufacturer to create new products.
[42:57] Grateful for new skills, best golden nuggets.

QUESTIONS WE ANSWER

How can training improve employee retention in small businesses?

What are the benefits of robotic mowing in landscaping?

What strategies do companies use to maintain high standards in customer service?

How can small businesses leverage technology to compete in traditional industries?

How do companies develop effective training programs for technical and soft skills?

FOR SHOW NOTES & MORE, GO TO:

https://mcfarlinstanford.com/podcast/ep-028-using-innovation-to-revolutionizing-professional-landscaping/

Are you protecting your hard-earned cash flow with a pen or just a handshake? This week we dive deep into the world of legal fortification in the landscaping business with Karalynn Cromeens, a seasoned construction lawyer bringing 20 years of industry-specific expertise. We unravel the secrets to not just surviving but thriving through the legal jungles of contracting and employee classification. Learn why the phrase "get shit done" is more than just a motto—it's the attitude that transforms challenges into opportunities and financial metrics into profit. Tune in as we lay down the roadmap for navigating legal pitfalls and steering your landscape company to flourish amid the thorns of business growth.

Protect Yourself.

[05:44] Protect personal assets when incorporating your business.
[08:07] Clear contracts manage expectations, avoid later disputes.
[12:10] Contract protects you, assigns work, clarifies status.
[12:47] Subcontractors need to be additionally insured.
[18:38] Daily tracking of numbers to improve profitability.
[23:36] Balancing sales, operations, and business health.
[29:36] Different lawyer’s approach; focus on quick resolution.

QUESTIONS WE ANSWER

How do you ensure legal compliance when classifying employees?
What daily financial metrics should a business monitor for success?
How can businesses manage subcontractor insurance effectively?
How does lien law vary by state and impact landscaping businesses?
What are common legal mistakes made by contractors and how to avoid them?

FOR SHOW NOTES AND MORE, GO TO:

https://mcfarlinstanford.com/podcast/ep-027-legal-ease-tips-for-protecting-your-business-with-karalynn-cromeens/

Are your managers leaving HR in a bind regarding employee relations? In this eye-opening episode, we dive into the often-underestimated power of HR coaching alongside Barrett Chow of the McFarland Stanford team. With his impressive background at the Ritz Carlton, PGA Tour, and Lifescape Colorado, Barrett unpacks the essentials of empowering managers and the transformative effects of non-monetary compensation on workplace culture. Let this be your guide to rewriting the handbook on employee satisfaction and discover how a seemingly simple document can make waves in your company's operational success.

THE BIG IDEA: 
Start Day One

KEY MOMENTS:
[05:01] Importance of consistent and meaningful first impressions.
[10:58] Managers support, train, and develop employees effectively.
[10:58] Managers support, train, and develop employees effectively.
[14:58] Essential policies and legal counsel for employees.
[19:38] Bookmark and secure changes for handbooks annually.
[22:35] Perspective on non-monetary compensation in HR issues.
[29:26] Non-monetary compensation benefits and effective onboarding strategies.

QUESTIONS WE ANSWER

How do you update employee handbooks effectively?

What are examples of non-monetary employee compensation?

How can non-monetary benefits boost employee satisfaction?

What are the best onboarding practices for new employees?

How do first impressions affect employee retention?

FOR SHOW NOTES & MORE, GO TO:

https://mcfarlinstanford.com/podcast/ep-026-the-hidden-value-of-hr-coaching-for-landscape-leaders-with-barrett-chow/

Have you ever wondered what it takes to turn your passion for landscaping into a thriving enterprise? Find out on this enlightening episode of "Roots of Success," as we chat with the power couple behind RJ Lawn and Landscape, Ryan and Annette McCarthy. Discover their journey from overworked entrepreneurs to industry leaders, focusing on client-centric practices, workflow unity, and strategic planning. Host Tommy Cole brings to light the vital role of understanding how to delegate, evolve, and harmonize company dynamics, ensuring that each root planted leads to sustainable success

THE BIG IDEA:
Winning with Empowerment & Efficiency

KEY MOMENTS:
[05:33] Recognize the need for assistance, quality, detail, and proactiveness.
[11:24] Focused on questioning, refining, and pivoting strategy.
[16:08] Simplify process and support, not hinder progress.
[22:26] "Image matters, attracts mature and professional candidates."
[27:43] Educating support staff on job complexities is vital.
[35:12] Unwillingness to delegate, led to overwhelming workload.
[37:07] Delegate at 80% or 90%, not perfection.

QUESTIONS WE ANSWER

1. What are the best strategies for effective delegation in a landscape business?

2. What is collaborative decision-making and how does it work?

3. How do you prioritize essential landscape tasks without getting lost in details?

4. How do you maintain a professional image in your landscape business?

5. Can you use job costing and process improvement to grow a small business?

FOR SHOW NOTES & MORE, GO TO:
https://mcfarlinstanford.com/podcast/ep-025-using-empowerment-efficiency-to-scale-your-landscape-business/

Who says youth is a barrier to success? Austyn Roth, at just 21 years old, has disrupted the landscaping game with his savvy business strategies and commitment to quality. In this episode of Roots of Success, we explore how Lucky Landscaping, under Austyn's leadership, transitioned from a cash-starved startup to a strategic, customer-focused market leader. Discover the importance of keeping promises, the art of finding your niche, and the key challenges of creating a strong management team in the fast-paced landscape industry.

THE BIG IDEA: 
Learning & Empowerment Elevates Success.

KEY MOMENTS:
[06:06] Young professional defies doubters and perseveres.
[11:47] Local company emphasizes personal, community touch.
[15:14] Managing rapid growth while maintaining quality and training.
[19:49] Subbing out work, self-performing, age 18.
[20:30] Started with old equipment, upgraded for success.
[25:52] LMN’s Young Professional Landscaper of the Year.
[29:02] Austin shares messages of perseverance and determination.

QUESTIONS WE ANSWER

1. What are the best strategies for finding a business niche?

2. What are the keys to maintaining high standards in service businesses?

3. How can young entrepreneurs gain respect in traditional industries?

4. How to shift business focus from quantity to quality clients?

5. What are effective ways to build trust and relationships with clients?

6. How do you start a successful landscaping business?

FOR SHOW NOTES AND MORE GO TO:

https://mcfarlinstanford.com/podcast/ep-024-from-pushing-mowers-to-pulling-profits-breaking-barriers-with-austyn-roth/

Are you ready to transform failures into your company’s building blocks for success? Find out how embracing mistakes can skyrocket your business, as we delve into the unique "get shit done" philosophy that quadrupled Sam Rankin's landscaping business in just two years. In this episode, we sit down with Sam Rankin, owner of Etch Outdoor, to explore his unconventional journey through accountability, empowerment, and shattering traditional management molds. We reveal the secrets behind building a culture that values quick decision-making and learning from mistakes, the fine art of delegation without micromanagement, and why Sam believes in celebrating the messier side of business on social media.

The Big Idea:
Learning & Empowerment Elevates Success

Key Moments:

[05:38] Promising action, growth, and fun as part of company culture

[06:29] Being Open, honest, transparent with your team.

[09:57] Encouraging team to make mistakes and learn.

[14:14] Leading with head, hands tied, promotes growth.

[18:07] Prioritize important takeaways based on urgency.

[23:10] Social media is about sharing the story.

[26:49] Continuous growth and high-level opportunities are priorities.

[31:29] How to take advice from others.

Questions We Answer:

1. How do you delegate tasks effectively in a startup?

2. What is the role of accountability in business success?

3. How do you cultivate a positive company culture?

4. What are the best practices for empowering employees?

5. How can failures be turned into opportunities?

6. What is a business scorecard and how is it used?

7. How can social media impact company branding?

For Show Notes & More Go To:

https://mcfarlinstanford.com/podcast/ep-023-empowerment-accountability-with-sam-rankin/

Do you feel trapped in your landscape business by old school business management tools? It’s time to step your tech game and turn your company into a well oiled machine! Join Tommy and his guests, David Ellis and Rich Thiebaud from LMN & Greenius. They're spilling their secrets on how technology and consistent training can simplify your business operations and transform them. From real-time analytics to low-cost, high-impact training platforms, this episode is packed with practical insights for new landscape owners and seasoned veterans hungry for growth.

Pick One and GO!

[07:28] Small Steps and Template Usage

[10:06] What is Greenius

[14:30] HR Capabilities of Greenius

[15:57] Best Feature of LMN

[23:24] Is LMN only for small companies?

[25:47] Budgeting for LMN & Greenius

[28:06] What's on the horizon for LMN & Greenius

QUESTIONS WE ANSWER

1. How can you tackle labor shortages in the landscaping industry?

2. How does technology improve landscape business efficiency?

3. Why is ongoing safety training important for landscapers?

4. How can landscaping businesses benefit from digital transformation?

5. What are the advantages of using software for employee performance reviews?

6. Can software help attract and retain talent in the landscaping industry?

7. What are cost-effective training tools for landscaping employees?

FOR SHOW NOTES & MORE, GO TO:

https://mcfarlinstanford.com/podcast/revolutionize-your-workforce-with-lmn-greenius/

Are you tired of feeling like you're carrying the weight of your landscape company all on your own? It doesn’t have to be this hard. In this eye-opening episode of Roots of Success, we challenge the conventional methods of business growth with the help of Vince Torchia from the grow group. Explore the power of Ace peer groups and discover how landscape business owners are revolutionizing their success by collaborating with others in the industry. If you're ready to break free from traditional approaches and take your company to new heights, tune in for this game-changing conversation.

THE BIG IDEA:
The Power of Many

[01:52] What is ACE Discovery?

[04:17] Does company size matter in ACE Peer Groups?

[05:01] Small Companies vs Large Companies

[09:01] New Generation of Business Owners

[10:37] What do you learn in ACE Meetings?

[15:55] The structure of ACE Meetings

[17:45] Tenure of Peer Group Members

[21:30] GROW 2024

QUESTIONS WE ANSWER

1. "What are the benefits of joining ACE peer groups?"

2. "How can peer groups help landscape businesses grow?"

3. "What is the ACE Discovery event for Peer Groups"

4. "What topics are discussed in ACE Peer Group meetings?"

5. "What are the advantages of attending industry events?"

6. "Why is it important for owners to form relationships with other entrepreneurs?"

7. "What are the benefits of long-term business relationships and networking?"

FOR SHOW NOTES & MORE, GO TO:
https://mcfarlinstanford.com/podcast/ep-021-the-hidden-power-of-peer-groups-with-vince-torchia/

Is resilience the secret ingredient to growth in the landscaping business? When Claire Goldman faced a life-altering health crisis, her landscape company didn't just survive—it rebounded stronger than ever. Join Tommy and Claire as they unpack the transformative journey from personal challenges to professional triumphs. Discover how embracing adversity, restructuring roles, and rallying a rock star team propelled R R Landscape to a remarkable revenue increase and a brighter horizon.

Discomfort = Growth

[01:16] Beginnings at R&R Landscaping Company

[02:59] Building Culture in a Landscaping Company

[04:35] Leading a company with your Spouse

[08:34] The importance of a Landscape Production Manager

[11:01] Dealing with serious Illness when leading a team

[17:42] Planning for Sales Growth

[18:47] Stronger team from learned experience

[23:23] NALP Women of the Year 2020

[25:39] Speaking and sharing in the Landscape industry 

QUESTIONS WE ANSWER

1. What are the roles and responsibilities of a landscape production manager?

2. How do you overcome challenges in a family-owned landscaping business?

3. What are the key factors in achieving growth in the landscaping industry?

4. How important is company culture?

6. How can personal adversity impact landscape operations 

7. What are the strategies for recovering from a business setback?

8. How to prepare for future demand in the landscaping business?

FOR SHOW NOTES & MORE, GO TO:
https://mcfarlinstanford.com/podcast/ep-20-embracing-discomfort-claire-goldman/

Are you ignoring your most important marketing assets? Do defined marketing budgets impact your sales? Should you be focusing my marketing on social media? Uncover the answers to these important questions and discover the potential of effective marketing strategies in this episode with marketing expert and CMO John Dalton. Tap into all the knowledge from this 25-year marketing veteran to dive into actionable strategies that drive your marketing, and unlock your landscape company's success through smart, disciplined marketing fundamentals.

Ignore The Shiny Objects

[01:25] Marketing Background and Branding through Mergers

[5:40] How should you budget marketing?

[08:27] How to track marketing efforts.

[09:54] What to focus on in marketing.

[12:53] Creating a social media plan for landscaping companies.

[20:48] Your greatest tool for marketing is landscaping.

[26:18] The value of referrals and reviews. 

[31:39] The importance of customer needs for marketing.

QUESTIONS WE ANSWER

1. How do I effectively plan social media content?

2. How much should I spend on landscape marketing?

3. What marketing tactics should I be focusing on?

4. Who should be doing my marketing in my landscaping business?

6. Why do brand standards matter for my business?

FOR SHOW NOTES & MORE, GO TO: 

https://mcfarlinstanford.com/podcast/3-keys-to-landscape-marketing-mastery-with-john-dalton/

Imagine hacking away a third of your landscape company's revenue stream only to watch its profits soar. This episode of 'Roots of Success' podcast spotlights Tim Trimmer's radical decision that set Professional Grounds on an unprecedented path to growth. Tim's bold moves to ax a major landscaping department, implement rigorous tracking systems, and cultivate a skilled and loyal workforce turned his business around. Discover how Tim and his team built a landscape empire by turning conventional business tactics on their head. You won't want to miss why Tim's 'savage mode' is a philosophy worth considering.

Streamlining For Success

[01:14] Start of Professional Grounds Company

[03:53] Shutting Down a Landscaping Department

[04:44] A Major Turning Point

[12:05] Landscape Org. Chart Management

[13:37] Knowing your Numbers in Landscaping

[17:46] Creating a great place to work

[20:37] Dial in your systems

[24:56] The Importance of Good Training

[27:10] Landscape Property Maps

QUESTIONS WE ANSWER

1. How can a small landscape business increase profitability?

2. What are the best practices for efficient use of space in landscaping?

3. What is the importance of tracking gross margins?

4. How do you train new landscape employees effectively?

5. Can technology improve landscaping business operations?

6. How do you choose the right clients for your landscaping company?

Are you spending countless hours into your landscape business but can't seem to get the growth you crave? Maybe it's time to cut through the tactical noise and refocus on your sales strategy. This week on the show, we get to the root of what truly cultivates landscape prosperity with bestselling author Mike Weinberg and ACE Peer Group member David Amigo to talk about transforming your approach to sales and communication. We’ll unpack the five fundamentals of sales success and learn the value of shifting from a passive order-taker to a proactive demand creator in your landscaping enterprise.

THE BIG IDEA: 
Solid Fundamentals + Focus = Sales

KEY MOMENTS:
[05:21] Making Sales Simple
[07:45] How Landscape Sales Have Changed 
[11:32] Going on the Sales Offensive 
[17:12] Why SImple Sells
[20:03] Being Assertive in Sales Is Not a Bad Thing
[22:48] What If I Don't Have a Sales Manager/Team
[25:28] The 3 Verbs off Sales

QUESTIONS WE ANSWER
1. How do you juggle landscape sales management and operations effectively?
2. What is the importance of having a reliable sales pipeline?
3. What are the key components of successful landscape sales strategies?
4. How can salespeople create, advance, and close more deals?
5. What are the fundamentals of sales leadership?
6. How do you create a compelling sales story?
7. How can landscape businesses improve their sales processes?

FOR SHOW NOTES & MORE, GO TO:
https://mcfarlinstanford.com/podcast/ep-017-landscape-sales-simplified/

Are you tired of ‘panic hiring’ and making mistakes? In this episode, MJ O’Toole, executive recruiter with McFarland Stanford, dispels the myth of instant hiring, and shows us that success lies in sourcing candidates who align with your company’s culture. Emphasizing a positive candidate experience from day one, fostering relationships, and preparing an effective onboarding process are her keys to hiring success. Transform your hiring experience from survival of the quickest to thel pursuit of the perfect match.

Focus on Fit First

[02:31] Finding a Culture Fit

[05:14] Making Your Company Attractive to Potential Hires

[07:24] Timing with the Recruiting Process

[11:14] How to Stand Out with Potential Hires

[14:10] Onboarding

[17:55] What to Look for in a Resume

[21:35] Relationships are the Key to Success

1. "How to build trust during the recruitment process?"

2. "What are the best practices for attracting top landscape talent?"

3. "Why are conversations with potential candidates crucial even when not hiring?"

4. "What are the top signs to look for in resumes when hiring landscaping employees?"

5. "How to understand your company's culture for effective landscape recruitment?"

6. "What is the best approach to creating an effective onboarding process?"

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FOR SHOW NOTES AND MORE, GO TO:

https://mcfarlinstanford.com/podcasts/

Attention all landscape business owners! Are you tired of struggling to find the right people, stay on top of finances, and grow your brand? In this episode of Roots of Success, we sit down with Chase Coates, the man behind Outback Landscape. We explore groundbreaking strategies and proven tactics that will guide you towards running the successful landscape company of your dreams. Chase spills his secrets on hiring stellar team members, automating sales processes, and creating a stand-out brand.

A Strong Team is Your Top Priority for Growth

[01:41] Hiring The Right People

[04:42] How Hiring the Right People Can Help You Grow

[07:32] We Work for Our Money 3 times

[10:40] Delegating Key Accounts

[14:23] Getting to 8 Figures

[17:44] More Money, Less Problems

[18:28] The Next 5 Years

[19:47] Consistent Branding

[23:35] Using Travel to Expand Your Thinking

1. What are the key factors for profitable landscaping projects? 

2. Why is hiring the right people crucial for the growth of a landscaping company? 

3. How can technology improve efficiency in landscaping operations? 

4. What is the role of peer groups in the landscaping industry? 

5. How can automation streamline sales processes in the landscaping industry? 

6. What are the benefits of consistent branding for landscaping companies?

FOR SHOW NOTES & MORE, GO TO:

https://mcfarlinstanford.com/podcast/secrets-to-building-a-landscape-dream-team-with-chase-coates/

Running a successful landscape company goes beyond simply creating beautiful outdoor spaces. In this episode of Roots of Success, I sit down with Michael Bosco, executive coach and industry expert, as he shares his unique journey from founding Soils Alive to taking over the family pest control business, SafeHaven. Join us as we explore all aspects of being a landscape business owner; from customer service and team management, to mergers and acquisitions. Discover the key lessons Michael learned along the way, including the importance of client expectations, embracing failure, and the challenges of managing people.

THE BIG IDEA: 
Celebrate Failure to Find Success

KEY MOMENTS:
[00:00] Michael's Background in the Landscape Industry
[03:16] What they Don't Teach You in College
[05:28] Pest Control as a Parallel Industry
[09:46] The Logistics of a Merger
[13:57] It All Comes Down to People
[15:03] Onboarding New Team Members Is a Key Process
[18:14] Creating Culture
[21:22] How to Help Your Team Become Leaders
[22:54] Leading ACE Peer Groups

QUESTIONS WE ANSWER
1. How to start a successful landscaping business?
2. What is plant healthcare and why is it important?
3. How to manage client expectations in the service industry?
4. What are the challenges of managing people in a landscape business?
5. How to merge and integrate small businesses effectively?
6. What are the advantages and disadvantages of running a family business?
7. How to navigate the process of buying and selling a landscape business?

FOR SHOW NOTES & MORE, GO TO:
https://mcfarlinstanford.com/podcast/ep-14-lessons-in-leadership-with-michael-bosco/

Join us in this eye-opening episode of Roots of Success as Tommy interviews Marty Grunder, the brilliant mind behind Grunder Landscaping Company and The Grow Group. Marty candidly shares his personal journey, highlighting the pivotal moments that led him to shed his ego and embrace new growth strategies. Discover how Marty's commitment to continuous learning and calculated risk-taking propelled his landscape company to unprecedented heights…. And ultimately led to the creation of ACE Peer Groups. Get ready to be inspired and learn how you can take your own company to new levels of success.

BIG IDEA:
Want to Grow? Know when to say ‘NO’.

KEY MOMENTS:

[05:01] Marty emphasizes relevance, incremental growth, and hustling.

[09:09] How landscape peer groups help personal growth.

[11:37] Making bold moves for business growth.

[15:09] Business development and  networking for success.

[18:49] Taking things slow, stop  neglecting important tasks.

[23:37] Amazing experiences with landscape business owners

[26:42] Former pros offer relevant advice and experience.

[32:00] Self-reflection is key to personal and professional growth.

[33:30] The REAL magic of ACE peer group.

QUESTIONS WE ANSWER

1. How do you grow a successful landscape business?
2. What are the benefits of joining an owner’s peer group in the green industry?
3. Name some strategies for achieving financial growth and benchmarking?
4. How to overcome challenges and break through business plateaus?
5. How to network effectively in the green industry.
6. How to achieve work-life balance while growing a successful landscaping business.
7. What’s the impact of mindset and personal development on business growth?

FOR SHOW NOTES AND MORE, GO TO:

https://mcfarlinstanford.com/podcast/ep-013-marty-grunders-playbook/

Have you ever wondered what it takes to transform your small landscape company into a multimillion-dollar empire? In this episode,Tommy sits down with Jason Cromley, the CEO of Hidden Creek Landscaping, as he reveals the unconventional strategies and mindset that propelled his business to success. From bouncing checks to building a state-of-the-art facility, Jason shares the key learnings, challenges, and milestones that paved the way for the company’s unprecedented growth. Whether you're an owner, executive, or manager, this episode will leave you inspired and armed with valuable insights on running and growing a successful landscape company.

THE BIG IDEA: 
Calculated risks can lead to significant growth.

KEY MOMENTS:
[04:19] Growth moments: new facilities & financial risks.
[10:49] Purchasing a company to create a new division.
[13:20] Successful investment, future potential, and rebranding..
[22:04] Becoming an effective CEO after hiring helpful consultants.
[25:34] Competitive interaction in landscape peer groups.
[26:26] Why I didn’t want to join a peer group, and how wrong I was.
[29:31] Accountability, friendships, growth… benefits of my ACE Peer Group.

QUESTIONS WE ANSWER

1. How can networking contribute to personal growth in the landscape industry?
2. Ways to improve communication and customer experiences in landscaping projects.
3. Strategies for successful forecasting and strategic planning.
4. The role and importance of consultants in the landscape industry.
5. Balancing multiple roles and responsibilities as a CEO.
6. Tips for establishing strong relationships and accountability.
7. Challenges and solutions for collaborative work between different divisions.


FOR SHOW NOTES AND MORE, GO TO:
https://mcfarlinstanford.com/podcast/ep-12-risky-business-landscape-growth-paradigm/

Are you an owner in the landscape industry who is striving for success? In this episode of Roots of Success, host Tommy Cole sits down with landscape industry expert, Vince Torchia, to discuss the challenges of saying yes to many opportunities in order to build a thriving company. But as your business grows, how do you know when to start saying no and focus on what you do best? Tune in as they share their insights on how to navigate the growth of your landscape company and find the balance that leads to long-term success.

THE BIG IDEA:
Empower your team for strategic action.

QUESTIONS WE ANSWER:
1. How can landscaping business owners say "no" to certain service lines while maintaining business growth?
2. What is the importance of finding the ideal client and team in the landscaping industry?
3. How can landscaping companies determine their ideal client profile for sustainable business success?
4. What is the role of people management and employee training in landscaping company success?
5. How does investing in the right people contribute to the financial success of landscaping businesses?
6. What are the key benefits of joining a peer group program for landscaping company owners and leaders?
7. What are some essential steps for effectively planning and setting a clear vision for landscaping companies?
8. How can landscaping companies empower their team to make decisions and drive positive outcomes?

KEY MOMENTS:
[04:22] The challenge for owners saying no and focusing on what they do best
[06:58] Having the right people allows owners to say yes to different service lines
[12:10] In certain markets, owners need to say yes to more things to cater to a wider range of clients
[17:54] Why Owners need to reel things back in and get clear on their ideal client
[20:42] Vince highlights the factors to identify the ideal client for your business.
[26:07] Shift towards prioritizing people and their contributions in the landscape industry 
[30:40] The impact of increases in pay as landscape companies recognize the importance of paying for quality
[36:14] The benefits of joining the ACE Peer Group program and the upcoming webinar, "Breakthrough Blueprint," hosted by Vince Torchia and Chris Psencik

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FREE WEBINAR
Register for our free webinar, The Breakthrough Blueprint at https://mcfarlinstanford.com/webinar

What if your landscape company could tap into untapped potential by harnessing the power of individual strengths? Join host Tommy Cole in this eye-opening episode of "Roots of Success" as he explores the transformative impact of identifying, understanding, and leveraging individual strengths within your business. Learn why focusing on what's right with people, rather than what's wrong, can take your team from ordinary to extraordinary. Discover practical strategies to find the right people, assign them the right roles, and cultivate a culture of success. Get ready to unlock the true power of your landscape company.

Embrace individual strengths for better team dynamics

KEY MOMENTS:

[03:12] Exploring the process of assessment and the importance of understanding and debriefing the results.

[07:45] Discussing the benefits of recognizing and appreciating each other's lenses and work approaches for effective collaboration.

[12:20] Highlighting the significance of setting ground rules based on individual strengths to create a harmonious team dynamic.

[18:00] Introducing the four domains that categorize the 34 talent themes, and the speaker's natural inclination towards the executing domain.

[24:15] Sharing the speaker's curiosity about people's strengths and their fascination with identifying and appreciating others' unique abilities.

[30:35] Detailing a successful intervention with a team needing a balance between relationship building and strategic thinking.

[37:10] Describing the coaching approach of asking deep questions to help clients uncover their own solutions and excel at work.

[42:45] Emphasizing the necessity of understanding different lenses and values for improved workplace relationships and communication.

[49:20] Highlighting the importance of hiring individuals who align with their talents and strengths for enhanced productivity in uncertain times.

QUESTIONS WE ANSWER

 1. What is the importance of understanding individual strengths?

2. How can coaching help team members find their best?

3. What are the key steps for effective talent assessment?

4. How can understanding different styles improve team dynamics?

5. What strategies can be used to avoid conflict and promote collaboration?

6. What are the benefits of focusing on strengths in employee development?

7. What are some creative approaches to tackle hiring challenges?

Are you looking to create a thriving landscape company that not only delivers exceptional results but also fosters a vibrant and supportive culture? In this episode of "Roots of Success," we have a heartfelt conversation with Danielle Padilla & Michaela Rivas from The Padilla Group. They share their journey from starting in a humble garage to establishing a successful company that feels like family. Explore the challenges of delegating tasks, empowering employees, and finding the balance between maintaining control and promoting growth. Join us as we dive into the secrets behind building a landscape company with a corporate feel and a family-like atmosphere.

THE BIG IDEA:
Empower others to take ownership and succeed

KEY MOMENTS:
[00:04] How to stay focused on impactful landscape projects
[05:12] The recession leads to appreciation for maintenance and recurring revenue
[10:25] Fear of judgment and overcoming perfectionism
[14:50] Taking action on a long overdue projects
[23:02] Embracing new opportunities and finding joy in taking risks
[27:30] How challenges in Sales and Operations uncovered the need for additional production help
[32:45] the importance of collaboration and feedback in ACE Peer Groups
[36:20] How to use May to maximize earnings
[42:10] The significance of empowerment and a familial work environment.

QUESTIONS WE ANSWER:
1. How to succeed in the landscape construction industry
2. How to overcome perfectionism and self-doubt in work
3. How to delegate tasks and empower employees
4. How to build a successful family-oriented culture
5. Balancing sales and operations in landscape management
6. Enhancing time management skills for landscape business owners
7. Navigating the challenges of letting go and delegating control. 

FOR SHOW NOTES & MORE, GO TO:
https://mcfarlinstanford.com/podcast/ep-009-the-art-of-empowerment-the-key-to-productivity-and-success/

Looking to take your landscape & irrigation company to the next level? Step into the world of Olin Unruh, the owner of Wetlands Irrigation and Turf, in this captivating episode of Roots of Success. In a profession that often requires specialized knowledge, Olin defied expectations and turned a lack of experience into an advantage. In this deep dive, we explore how Olin's customer-centric approach, coupled with a rapidly growing demand for his services, propelled him from struggling newcomer to one of the industry's biggest success stories. Join us for valuable insights from Olin's journey, plus expert advice and practical strategies to excel in the competitive landscape business realm.

THE BIG IDEA:
Adaptability and Problem-Solving Fuel Success

KEY MOMENTS:
[07:32] How Olin transitioned from car detailing to owning Wetlands Irrigation and Turf 
[12:46] The origins of Wetlands Irrigation and Turf as a spinoff of a local nursery
[24:13] How a lack of experience with sprinkler systems helped Olin overcome challenges.
[29:45] The challenges Olin faced in learning on the job and handling service calls and contracts
[36:20] The rapid growth of Wetlands during a drought in 2010 to 2013
[41:15] Olin's customer-centric philosophy and focus on problem-solving

QUESTIONS WE ANSWER
1. How do I improve profitability of my business?
2. What are some effective strategies for landscape financial management?
3. What are the benefits of joining a landscape peer group?
4. How can I optimize my business operations and increase efficiency?
5. What are some best practices for hiring and managing employees?
6. How can I grow my landscaping business successfully?
7. What are the key factors in running a successful irrigation and turf company?
8. What challenges do landscape professionals face and how to overcome them?
9. How to excel in customer service in the landscaping industry?

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FREE DOWNLOAD:
Get Your FREE Profitability Scorecard to understand the financial health of your business today! Go to: https://McfarlinStanford.com/scorecard

FOR SHOW NOTES & MORE, GO TO:
https://mcfarlinstanford.com/podcast/mastering-operations-olin-unruh/