Roots of Success – Details, episodes & analysis

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Roots of Success

McFarlin Stanford

Business

Frequency: 1 episode/14d. Total Eps: 65

Are you ready to take your landscaping business to the next level? The executive coaches at McFarlin Stanford bring you Roots of Success, a down-to-earth podcast for landscape business owners who want real answers to real problems. Each episode takes on big questions like how to make consistent profits, hold onto top-notch employees, and step back from the grind to focus on your mental health. Featuring straightforward conversations and practical advice, this podcast delivers insights from the coaches and their clients who’ve been in the trenches and come out stronger. If you’re ready to level up your business, Roots of Success is your go-to resource.

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Score global : 79%

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Ep. 57 - Building Ballfields and Bonds: How Tom and Dana Groh Lead with People First

Season 2 · Episode 57

Thursday, June 19, 2025 • Duration 46:28

What if “just sod” was the secret to dominating a niche landscape market? In this episode, Tommy Cole sits down with Tom and Dana Groh of Minnesota Sodding Company (MSC) to uncover how they turned a teenage side-hustle into one of the most respected specialty contractors in the Midwest. From firing up equipment on commercial job sites to building pro-level athletic fields—even tackling the legendary Minnesota Twins’ Target Field—the Grohs share how a relentless focus on relationships, a data-driven approach to pricing, and a true team mentality have powered their growth. If you’re looking for real talk on running a people-first business, out-coaching the competition, and navigating the unique challenges of working with your spouse, this is an episode you can’t miss.

THE BIG IDEA:

Protect relationships; build success through strong teams.

KEY MOMENTS:

[06:06] Career Growth Through Early Experience
[07:31] Preferred Day: Fieldwork Team Spirit
[10:54] Local Challenges, Distant Successes
[13:21] "Breaking Into Target Field Construction"
[18:55] "Challenge Accepted: Hotel Duck Photo"
[22:30] Discovering Element: Streamlining Operations
[26:04] Adjusting Markets for Profitability
[29:53] "Focus on Work, Not Profit"
[31:48] Impactful Bonus Programs Boost Performance
[36:50] Building Team Relationships
[37:24] Longtime Team as Family
[43:03] Navigating Marriage and Business Together

QUESTIONS WE ANSWER

What are the keys to building strong client and vendor relationships in the landscaping industry?
How can you find your niche in the landscaping or lawn care business?
What is the importance of revenue per hour as a KPI in landscaping businesses?
How do commercial and residential landscaping projects differ?
What are effective bonus and profit sharing programs for field crews in service businesses?
How can technology and software transform operations and efficiency in landscaping companies?
What are some challenges and solutions for bidding on projects outside your local area?
What steps should you take to grow a landscaping company from a small startup to handling major commercial contracts?
How can you create a culture of teamwork and low turnover in a small or medium-sized service business?

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Ep. 56: Lessons in Growth: Escaping the Owner-Operator Trap With Kerry & Jill Cline

Season 2 · Episode 56

Thursday, June 5, 2025 • Duration 42:49

Think running a landscape company with your spouse is a recipe for disaster? Think again. Kerry and Jill Cline are living proof that partnership—at work and at home—can become your biggest business superpower. This candid conversation peels back the curtain on how they built C&S Lawn Service & Landscaping: from passing out flyers as a teenager to scaling up with peer support, adopting game-changing software, and building a culture of accountability and trust. Find out what it takes to get out of your own way, empower your team, and finally move from chaos to control, no matter how long you’ve been “too busy” to change.

THE BIG IDEA:

Growth comes from learning and taking action.

KEY MOMENTS:

[04:09] Building a Business Beyond Friends
[08:00] Family Business Decision
[11:16] Streamlining Hiring and Organization
[14:59] Trust and Financial Clarity
[16:58] Hiring Smarter Mentors for Growth
[20:34] Inaction Despite Learning
[24:32] "Software Adoption Success Story"
[28:59] Team-Centric Financial Transparency
[30:20] "Aligning Personal and Professional Goals"
[34:13] Empowering Teams through Management
[37:30] "Elevate Through Mentorship"

QUESTIONS WE ANSWER

What are the benefits of joining a business peer group?
How can husband and wife successfully run a business together?
When should I hire a fractional CFO for my small business?
How do I transition from working in my business to working on my business?
What is open book management, and should I use it in my company?
How do I build a strong company culture in the landscape industry?
What’s the best way to implement systems and processes in a small business?
What are some challenges of hiring friends and family in your business?

Ep. 55 - Celebrating Two Years + Marketing Insights with John Dalton

Season 2 · Episode 55

Thursday, May 22, 2025 • Duration 45:36

Think marketing is just about flashy ads and social media posts? Think again. In this special two-year anniversary episode of Roots of Success, host Tommy Cole sits down with marketing mastermind John Dalton to celebrate the two year anniversary of the show and expose the real secrets behind building a thriving landscape brand. From their own stories of podcast mishaps and hard-won lessons, to John’s 7 C’s marketing framework, this episode is packed with priceless advice owners and execs can put to work right away. Whether you’re wrestling with a scattered marketing plan or simply looking to refine your company’s image, you’ll hear actionable strategies for clarifying your message, reaching your ideal clients, and fueling long-term growth.

THE BIG IDEA:

Marketing starts with clarity and knowing customers.

KEY MOMENTS:

[08:22] Celebrating Success with Prosecco
[10:36] Understanding Marketing's Complexity
[14:30] Landscaping Marketing Framework Initiative
[19:35] Business Cohesion and Evaluation Framework
[22:18] Brand Consistency Through Visuals
[24:08] Clarifying Business Vision Challenges
[29:25] Enhancing Communication and Strategy Planning
[33:12] Social Media: Time vs. Necessity
[36:03] Team Focus Boosts Landscape Marketing
[38:37] Social Media's Role in Business Relationships
[42:49] Prioritize Expertise and Marketing

QUESTIONS WE ANSWER

What are the essential steps for creating a marketing plan for a landscaping business?
How can landscaping companies identify their ideal customer profile?
What are common marketing mistakes small businesses make?
How do you build a strong brand identity in the landscaping industry?
What is a fractional CMO and how can they help small businesses?
What is the role of social media in recruiting employees for landscaping companies?

Ep. 54 - Investing in People: Adam Dukes’ Approach to Leadership and Landscape Excellence

Season 2 · Episode 54

Thursday, May 8, 2025 • Duration 39:52

What if the most rewarding part of growing a landscape business isn’t the lush gardens or high-end installs, but something much deeper? On this episode of Roots of Success, Tommy Cole chats with Adam Dukes, founder of GrandScapes, who pulls back the curtain on his journey from a two-person startup in 2008 to a highly respected Charleston landscape company. Adam reveals what it really takes to build a winning leadership team, how to turn installation clients into lifelong maintenance customers, and why team success is the true driver of growth. Packed with candid stories and actionable advice, this episode is a must-listen for owners and leaders ready to level up their business (and their people).

THE BIG IDEA:

Prioritize your people; success naturally follows.

KEY MOMENTS:

[04:32] Charleston's Diverse Landscapes
[07:23] Building a Strong Management Team
[12:02] Building Future Business Success
[13:24] Rethinking Plans Amid Distractions
[17:14] Key Metrics & Employee Engagement
[19:06] Empathy Drives Honest Feedback
[22:47] Weekly Recap for Installation Success
[25:56] Cultivating a High-Quality Culture
[31:24] "Focus on Growing Maintenance Division"
[34:56] Empowering Team Growth
[37:36] Team Growth and Future Planning

QUESTIONS WE ANSWER

How do I grow a landscaping business from scratch?
What are the biggest challenges when starting a landscape company?
How can small business owners build an effective leadership team?
What is the best way to transition from working in your business to working on your business?
How do I promote employees from within my company?
How can landscape companies improve communication with clients?
How can I train and develop my landscaping team for long-term success?

Ep - 53 Drive, Data, and Disruption: Bob Carey’s Landscape Success Formula

Season 2 · Episode 53

Thursday, April 24, 2025 • Duration 54:25

Are you still running your landscape maintenance crews like it’s 2005—while your competitors leap ahead with data-driven decisions and battery-powered fleets? In this episode, Tommy sits down with Bob Carey, a leader who’s mastered every angle of the business—from gritty field operations to creating scalable systems and jumping into the disruptive world of robotic mowers. Bob breaks down how tracking data, focusing on customer education, and building for capacity have fueled his growth, and he reveals practical advice for hiring, training, and future-proofing your workforce in today’s ever-evolving market.

THE BIG IDEA:

Systematize, train, and innovate for landscaping success

KEY MOMENTS:

[05:28] Landscaping Opportunity in Charleston
[08:37] Learn By Doing in the Field
[12:31] Data Tracking for Irrigation Management
[15:49] Home Development and Landscaping Partnership
[18:37] Landscaping Insight and Financial Expertise
[22:17] Creative HOA Cost-Saving Strategy
[28:05] Exciting Career in Autonomous Equipment
[29:46] Coaches and Mentors Enhance Success
[33:14] Three Charging Methods Explained
[38:10] Equipment Purchase Cost Analysis
[40:31] Plan Now for Future Demand
[44:42] Effortless Robot Mower Installation
[48:57] Labor Challenges and Purposeful Growth

QUESTIONS WE ANSWER

How do I grow my landscaping business efficiently?
What are the benefits of using battery-powered landscaping equipment?
What is the best way to train and develop landscape maintenance teams?
How do I create scalable systems for my landscaping company?
How does data management improve landscaping operations?
How can landscape companies increase profitability with technology?

Ep 52 - Expanding Horizons: Jake Malone on Family Dynamics and Branch Management

Thursday, April 10, 2025 • Duration 33:34

Ever wonder how to maneuver the tricky world of family-owned landscaping businesses? Join us as we dive into the captivating journey of Jake Malone from Malone's Landscaping, exploring how second-generation leadership can evolve a company while overcoming the challenges of family dynamics. Discover how Jake and his team have mastered the art of maintaining high-quality installations, leveraging innovative management systems, and expanding into new branches without losing their unique company culture. Whether you're dealing with family business dynamics or considering expansion, this episode is packed with actionable insights and inspiration.

THE BIG IDEA:

Trust the process and keep progressing forward.

KEY MOMENTS:

[04:25] Family Dynamics and Business Mentorship
[08:10] Streamlining Process and Accountability
[10:52] Quality Service with Strong Communication
[15:22] Seasonal Staff Redistribution Strategy
[16:21] "Maintaining Family Business Culture"
[22:00] "End-of-Month Momentum Strategy"
[23:49] Optimizing Operations with Forecasting
[28:10] "Lessons from Difficult Clients"
[31:34] Embrace Pain for Rare Success

QUESTIONS WE ANSWER

How can family dynamics impact a family-owned business?
What are the benefits of implementing a strong business process in landscaping?
How do you maintain quality standards in a landscaping business as it grows?
What is the role of sports in developing work ethic and teamwork?
How do you handle the transition of a family business to the next generation?
What are the challenges of opening a new branch for an existing business?

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Ep. 51 - Two Crews to Multiple Locations: Chase Mullin's Journey to Landscape Expansion

Season 2 · Episode 51

Thursday, March 27, 2025 • Duration 24:07

DESCRIPTION:

Have you ever thought about the challenges of transforming a small two-crew landscaping business into a thriving multi-location success? In this episode of "Roots of Success," Tommy Cole sits down with Chase Mullin of Mullin Landscape to uncover the strategic decisions that fueled his company's impressive growth. From leveraging the aftermath of Hurricane Ida to repositioning business focus from residential to commercial projects, Chase shares the pivotal moments that defined Mullin Landscape's journey. Plus, get insights into the power of maintaining a strong company culture while expanding to new locations. Don’t miss Chase’s valuable lessons on balancing growth and quality in the competitive landscaping industry.

THE BIG IDEA:

Adaptability leads to transformations.

KEY MOMENTS:

[04:08 "Foundations: Residential to Commercial Evolution"

[07:48] "Team's Transition and Truth"

[12:27] Team Capacity for Expansion

[14:12] Hurricane Ida: Damage and Opportunity

[18:53] Aligning & Motivating Business Leaders

[20:16] Comprehensive Meetings and Reporting

[22:57] Minimalist Open Space Design

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Playing the long game: 40 Years of with Gene Freeman

Season 2 · Episode 50

Thursday, March 13, 2025 • Duration 31:50

Are you thinking long-term in landscaping, or are you trapped in short-term wins? Transform your approach with insights from Gene Freeman of Complete Landsculpture, as he sits down with our host Tommy Cole. Explore the pivotal changes that propelled Complete Landsculpture into a thriving business with a focus on maintenance and leadership development. Whether you're looking to elevate your landscape company's recurring revenue or refine your leadership strategies, this episode is your blueprint to success. Tune in and tune up your business strategy.

THE BIG IDEA:

Strong leadership and teamwork fuel expansion

KEY MOMENTS:

[00:00] Maintenance Drives Business Growth
[04:57] Team's Market Diversification Initiative
[08:57] Trust Drives Customer Relationships
[10:51] Developing Talent and Team Growth
[15:42] Monthly Task Prioritization Discussion
[17:51] Wednesday Midweek Meeting Schedule
[19:26] Instant Feedback Fosters Team Growth
[23:07] Profit Sharing Over Bonuses
[27:03] Teamwork Sparks Growth and Improvement
[29:20] Streamlined Crew Task Documentation

QUESTIONS WE ANSWER

What are the benefits of focusing on maintenance in a landscaping business?
How can a landscaping company grow its maintenance division?
What is the impact of a recession on landscape design and maintenance companies?
How to develop a leadership team in the landscaping industry?
How does a profit-sharing program benefit landscape company employees?
What role does client relationship management play in the landscaping business?
How to transition from a design-build model to a maintenance-focused landscaping business?
Why is attending industry events beneficial for landscaping companies?

Ep 049 - Building Strong Teams and Embracing Change with Mark Sedgley

Season 2 · Episode 49

Thursday, February 27, 2025 • Duration 45:50

Are you truly embracing change, or is it just "the way we’ve always done it" that’s holding your landscape business back? Join Tommy Cole as he sits down with Mark Sedgley, CEO of LMN and Single Ops, in this episode of the Roots of Success podcast. Mark reveals the dynamics of integrating technology in landscaping, debunking myths about software suitability for different business sizes, and sharing secrets of building winning teams. Tune in to discover how embracing change can significantly propel your business forward and why the community might be your most powerful asset yet.

THE BIG IDEA:

Embracing change for growth.

KEY MOMENTS:

[03:21] Landscape Business Strategy Insights
[07:15] Creating Ripple Impact Through Software
[11:07] "Kicking Off Success with Software"
[13:17] Adapt to Change, Embrace Growth
[19:37] Streamlining Core Software Features
[22:45] Streamlining Tech: Simplifying User Experience
[26:16] "Authentic Values Drive Success"
[29:07] Business Leadership Focus
[32:32] From Leader to CEO Growth
[37:10] "Networking for Effective Problem Solving"
[40:34] Overcoming Challenges

QUESTIONS WE ANSWER

What are effective strategies for managing business change?
How can technology unlock potential in landscape industries?
What is the role of a CEO in tech companies during a merger?
Why is community important in the software development process?
How can landscape companies benefit from comprehensive software solutions?
What are the benefits of using peer groups and mentorship in business growth?

Conquering Crisis: Jillian Burns' Story of Resilience and Success

Season 2 · Episode 48

Thursday, February 13, 2025 • Duration 37:20

What if your toughest challenge became the foundation of your success? Join us on Roots of Success as we explore how Jillian Burns turned financial adversity into a thriving landscape venture. Learn about her unwavering commitment to investing in her team, her innovative strategies in snow and landscaping, and her passion for fostering female leadership. This episode is packed with insights for landscape company leaders who want to redefine setbacks as opportunities.

THE BIG IDEA:

Transform setbacks into empowering opportunities

KEY MOMENTS:

[00:00] From Adversity to Success
[04:41] Value of One-on-One Meetings
[08:24] Unsung Defender's Vital Role
[14:45] Empowering Women in Business
[18:24] Adapting Communication for Leadership Success
[22:39] The Importance of Team Feedback
[24:03] "Continuous Feedback: A Two-Way Street"
[28:35] Women's Peer Group Initiative
[31:20] Passionate Personal Branding Experience
[33:33] Effective Leadership and Feedback

QUESTIONS WE ANSWER

How can women succeed in male-dominated industries?

What is the role of leadership and strategy in landscape business growth?

How to overcome financial setbacks in a family business?

What are effective ways to build and empower a team in the landscaping business?

How do athletics influence success in a business career?

What are the challenges and opportunities for women in snow management and landscape industries?

How to establish and run a business networking group for women?

Roots of Success – Details, episodes & analysis

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Roots of Success – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

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