Rocket Fuel: Youth Marketing – Details, episodes & analysis

Don't be sad. I know it's hard to hear but this is our final episode of this season. But do not worry as we have a hell of an episode. James Erskine (the host) gets his once a season treat of interviewing someone where it gets rather nerdy. James Brown is a journalist, author, music reviewer, cultural observer and visionary genius that kickstarted the world of "lad mags" with his magazine Loaded. James talks to James (don't worry its not that confusing in the podcast) about it all. His roots back in the day of the underworld culture of zines. His days at NME and GQ UK. How Loaded came to be and how it started the cultural phenomenon of the "ladmag". He also talks about the stories with some of the music icons he met back in the day and where he is going next. Then of course James asks James for his rocket fuel!

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wearerocket.co.uk/

Contact James Brown on LinkedIn (linkedin.com/in/james-brown-050a99175)

https://linktr.ee/jamesjamesbrown

Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing Experts

It is Hosted and Produced by James Erskine

Produced and Edited by Jake Aspey (linkedin.com/in/jakeaspey/)

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

In the penultimate episode for this season we talk to someone who really knows what kids are watching today. Emily Horgan is a kids media specialist and consultant who previously worked for Disney, Jetix and even The Wrestling Channel who now runs a podcast called The Kids Media Club all about what the youth of today are watching, what they will be watching, and what are brands and media empires doing it engage with your children. We chat about all that including the rise of YouTube dominance on the medium screen, how brands are engaging youth and should they even be creating content not just sponsoring the content, and we even have a chat about where brands are going next and if kids attentions spans are in fact getting shorter... then at the end as we always do we ask Emily Horgan for her rocket fuel!

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Contact Emily on LinkedIn (https://www.linkedin.com/in/emohorgan)

The Kids Media Club Podcast (https://pod.link/1573404550)

Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing Experts

It is Hosted and Produced by James Erskine

Produced and Edited by Jake Aspey (linkedin.com/in/jakeaspey/)

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Uju Asika is a writer, blogger and creative consultant. She is the author of Raising Boys Who Do Better: A Hopeful Guide for a New Generation (DK/Penguin Random House), Bringing Up Race: How to Raise a Kind Child in a Prejudiced World (Yellow Kite/Hachette UK) and the delightful picture book A World for Me and You, illustrated by Jennie Poh (Hachette Children's Group). She is also our latest guest on the rocket fuel podcast! James and Uju chat all things kids, parents, parenting and all things needed for being a modern parent content creator. We also chat the landscape of responsible content and her journey into being a successful author. Then talk about raising children and if dads are as good as mums or are they just a bit pants and why? Then we hear Uju give us their all important rocket fuel!

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Uju's books are available at Bookshop.org, Amazon, Waterstones and other good bookshops.

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Nathaniel Hunter is someone who is taking play into the future. His company D1srupt1ve (no the 1’s are supposed to be there) partnered up with the toy giants Mego to bring back a classic some of our listeners may recognise. The 2-XL robot. It has had many forms over the years but this time its pushing the world just a little bit further with the thanks to AI. We talk with Nathaniel about AI ethics and the future of it. How it works in a family setting to improve mental health in a semi-screen free way to blend in to every part of a day from brushing your teeth to telling a joke. We talk about Mego and its history of pushing out innovative toys and always betting on the future of play. 2-XL even chimes in to have a chat with James as they go on a little adventure and James tries to see what the limits are… all in the name of research and children's safety. Then Nathaniel gives us their rocket fuel for todays episode.

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Contact Nathaniel on Linkedin (https://www.linkedin.com/in/nahunter/)

https://d1srupt1ve.wpenginepowered.com/

Hosted on Acast. See acast.com/privacy for more information.

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We are on location! Yes how exciting we were at one of the most interesting events in the calendar year The Toy Fair in London. We went along and were very kindly guests of the kind people at Precise TV and we got chatting with them about what they do and how they help their clients reach audiences more effectively in a growing digital world. We then hit the floor and met up with Casdon the people behind your child's favourite real world role play activity be it Henry Vacuums, Dyson, DeLonghi espresso machines all made for children to learn about the world around them via play. We also met up with Craft Buddy a brand that is getting kids off screens and making art instead... more specifically crystal art and we learn about how they are talking to children today. Then in our final section of this incredibly special episode we talk with Xootz who are the people behind the kids getting out and about on all kinds of ride on toys from skateboards, scooters, electric vehicles and more and they along with all our other guests this episode of course give us their incredible insights and more importantly their rocket fuels!

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Follow James @JamesErskine (twitter.com/jameserskine)

Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)

Follow James on LinkedIn (linkedin.com/in/jameserskine)

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wearerocket.co.uk/

Check out Precise TV https://www.precise.tv/

Check out Casdon https://www.casdon.com/

Check out Craft Buddy https://www.craftbuddyshop.com/

Check out Xootz https://www.xootz.co.uk/

Hosted on Acast. See acast.com/privacy for more information.

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Annie McCosker and Izzie Fernandes from the Community Youth Organisation FLAARE talk with James this week about how brands can connect with Gen Z audiences by including their voices to influence not just the marketing but the products and even the brands its self. How their Community Youth Organisation is making the entrepreneurs of the future where the talented young individuals can start creating their next business today. And then they also chatted about how brand and business can get involved with their Organisation and start making a difference to youth culture and being 1 step ahead of their competition by doing so. At the end we then hear Annie and Izzie give us their individual rocket fuel to show how well they work together

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Follow James @JamesErskine (twitter.com/jameserskine)

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Contact Annie on Linkedin (https://www.linkedin.com/in/annie-mccosker-b0a80216a/)

Contact Izzie on Linkedin (linkedin.com/in/isabellefernandes1)

https://www.flaare.org.uk/

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

In this new season and latest episode of Rocket Fuel, B2B Marketing Manager at Student Beans, Harriet McCulley, shares insights into her professional journey, the dynamics of marketing to the Gen Z audience, and the importance of authentic brand communication. Harriet discusses her transition from journalism to digital marketing, her drive to become a T-shaped marketer, and her entrepreneurial endeavors. Speaking about her role at Student Beans, she highlights the emphasis on events marketing, social media, and a demand-generation approach. Harriet shines a light on important Gen Z trends like inclusivity, sustainability, and the desire for real-life experiences, highlighting the need for brands to stay authentic and relevant to the changing student demographic. Then for the 1st time this season we hear a rocket fuel by Harriet.

Bad Pepsi advert mentioned https://www.youtube.com/watch?v=uwvAgDCOdU4

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Follow James @JamesErskine (twitter.com/jameserskine)

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Contact Harriet on LinkedIn (linkedin.com/in/harriet-mcculley)

https://www.studentbeans.com/

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Hosted on Acast. See acast.com/privacy for more information.

This week James talks to Richard Clare from Immediate Media and more specifically all the LEGO Magazines & MEGA where he is the editor

We take a deep dive into who is and why he LOVES magazines getting into the nitty gritty of how the magazine has developed and why somethings make look familiar to an older audience of the original MATCH magazine. We talk about how in a digital age what will the future of magazine be? Can they keep up? Is there a universal positive of magazines over screen time? And most importantly what is gonna happen to the gifts? Then we chitchat around his Rocket Fuel his one bit of advice he thinks he can offer to the wider world of youth marketing and also why he wants more farts in magazines.

This is the last episode of season 4 of Rocket Fuel. We will be back soon for season 5 and as normal better than ever. Thanks for all your support this season!

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Follow James @JamesErskine (twitter.com/jameserskine)

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Contact Richard on LinkedIn (https://www.linkedin.com/in/rich-clare/)

https://www.immediate.co.uk/

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A small word of warning this episode has some quite frank language and the occasional word bomb may be dropped.

This week James talks to Jamie East the presenter, broadcaster, punk singer and journalist. Who paved his way almost accidentally by being someone who was willing to look at what was there and tell them where they needed to go.

We take a deep dive into who is Jamie East and what makes him tick. We talk about the days Big Brother's Bit On The Side and what was Holy Moly and how did it create its place in a world where others were stuck in more "old media" tendencies. We also have a rather frank conversation about influencers and how they compare to celebrities past.

We chitchat around Jamie's podcast Smart 7 and why he decided to go full into podcasting over

We will be back fortnightly (that’s every 2 weeks) on Thursdays. We can’t wait for you to listen in.

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Follow James @JamesErskine (twitter.com/jameserskine)

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wearerocket.co.uk/

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Hosted on Acast. See acast.com/privacy for more information.

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Welcome back to Rocket Fuel!

This week James sits down with Rachel Beech. She and James go way back and catch up with Rachel's newest and best venture yet... We Are Fetch. An amazing app and network system revolutionising the way we all do the school run and more.

We talk to her about where she got started and why being a tech head helped her get ahead of the game and why working with todays younger humans is rewarding in multiple ways.

We also discuss We Are Fetch, why was it needed, how it works and ways its being used right now to make not only the school run and play dates easier to organise for parents and schools but also that more important part safer.

And then we ramble around the topic of parents as an audience to brands and how some but not all may not be reaching the full potential of a youth audience by just talking to the ones with the money. And then we move on to our headlining question of Rachel's Rocket Fuel where she has some amazing advice.

We will be back fortnightly (that’s every 2 weeks) on Thursdays. We can’t wait for you to listen in.

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Follow James @JamesErskine (twitter.com/jameserskine)

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wearerocket.co.uk/

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Contact Rachel on LinkedIn (linkedin.com/in/rachelbeech)

https://www.wearefetching.com/

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Hosted on Acast. See acast.com/privacy for more information.