Rich Ad Poor Ad – Details, episodes & analysis

The reason you shouldn't be hyper focused on 1 specific channel.

The importance of understanding ad policy and the importance of educational content  

How to run an ad campaign that gives value with no Call-to-Action?

GUEST BIO: 

Known as the Michael Jordan of Internet Marketing, co-founder of GrooveKart and CEO at GrooveFunnels and MikeFilsaime.com, Inc., Mike Filaime is one of the founding fathers of funnel marketing.  His companies have done over $150M in sales and he has created some of the most influential software and strategies that have fundamentally shaped the methods and technology of today's marketing industry..  His prior experience includes serving as co-founder of Marketing Genesis.  Filsaime is a graduate of the New York Institute of Technology where he studied Computer Science and Suffolk Community College where he earned a Bachelor of Science degree.

TAKE AWAYS

How putting all your energy into giving away your product free eventually adds up to big bucks.
Why selling the hype instead of the product instantly obliterated the biggest barrier to signing up. 
The genius of creating an “anti-upsell” page that built massive goodwill and credibility.
What made his “mouth breather” COVID-era ad an unbeatable control.
Why you should spend a ton of time optimizing this one component and not even think about generating traffic.

RESOURCES/CONTACT:

(Groove Digital Website)
(Groove Funnels Website)
(Groove Pay Website)
(linkedin)

TRANSCRIPT:

Speaker 1 (00:00):

In this episode, we talk with Mike [inaudible] of GRU funnels, the viral funnel and page builder that is scaled to 200,000 users in less than six months. We talk about how they scale their fall to spending 25 K a day on ads and how they have become an eight figure business. In a short matter of months, Mike talks about his entire strategy of how he thinks about funnels, offers, framing of those offers, and ultimately how to scale those to the moon. Mike is a legend when it comes to online marketing and his launches are some of the biggest ever. So enjoy this episode and we'll see you in there.

Speaker 2 (00:42):

We want to rewrite the game. We don't want to create another me too. Pagebuilder we want to, we want to do something that's never been done before. And, uh, you know, we've got a lot of very lucky in a lot of ways because they said, you know, I said, how much is that going to cost? And they said, it's going to cost about 60 grand for about three months,

Speaker 1 (01:09):

Listening to the rich ad poor ed podcast, where we break down the financial principles that rich advertisers are deploying today to turn advertising into profit and get tons of traffic to their websites without killing their cash. These advertisers agencies, affiliates brands are responsible for managing over a billion dollars a year in ad spend. You'll hear about what's working for them today. They're rich ads and we'll roast their Epic failures and crappy ads on the internet with poor ads. Let's get into it. Welcome to another episode of the rich dad, poor ed podcast. This is your host, Zach Johnson. I'm with Mr. Dillon carpenter. How are you doing today, Dylan, man, I'm moving and grooving. And I'm looking forward to this one. Yes, I am so excited for today's guest, everything. You know, that we're all about here at the rich ed port podcast is bringing you some of the best marketers on the planet that are scaling winning ad campaigns, as well as really bridging the gap between finances and marketing and today's guest invest in not only brand and ads and direct response marketing, but has a totally new perspective on, on how to think about investing in your brand and in your growth.

Speaker 1 (02:20):

So a really famous guests also needs no introduction. Um, but, uh, I'm gonna, I'm gonna take a stab at anyway. I mean, you've been all over the web, uh, for the last, like what maybe two, three months straight and as one of the co-founders and partners at groove funnels and has a, just a litany of experience in online marketing, uh, prior to, to grew funnels. So without further ado and along getting this intro any longer, um, Mike Filsaime, welcome to the show. Thank you very much, guys. I'm happy to be here and I too am moving and grooving excited to be here

Speaker 2 (03:01):

100%, 100% attendance,

Speaker 1 (03:04):

100%. Oh my gosh. I love it. Well, congrats on, uh, just the launch of, and the success of, of grew funnels so far. I think, uh, you know, the funnel that you've designed here is absolutely brilliant and, and honestly following you for quite some time, it really does feel like accumulation of your life's work, uh, that is thought through in every aspect of the product through, through the funnel. And, um, it's so excited to see how viral, uh, this, this launch has gone for you. So congrats,

Speaker 2 (03:38):

Thanks. Uh, you want to present, right? There's a culmination of everything that I've done online has been put into this, uh, into this platform. So all the way back to the early days, you know, my first, very first, uh, you know, software product was something called Powerlink generator and all that, you know, that I learned in there, uh, you know, that, that was the 4runner two pretty links if you know, people ever heard of or use that on WordPress, that was basically, you know, WordPress was taking off and I was fighting WordPress. Like, no, I've had I butterfly marketing, I have dynamic sites and I just, I just couldn't keep, you know, we couldn't compete with, with WordPress. It was free. And then so instead of me adapting my software products, like viral friend generator and, and, um, and Powerlink generator and butterfly marketing and these different things into WordPress, I other people went and created awesome different plugins, and I kept thinking a little bit bigger and, and so on and so forth.

Speaker 2 (04:34):

So yeah, grew funnels has a bit of, you know, my very first, uh, marketplace product that competed with ClickBank pay.com. Um, it has Powerlink generator, butterfly marketing, viral friend generator. Uh, and then, you know, uh, you know, from there, you...

GUEST BIO:

Chief Marketing Officer at Shopanova, Nathan Otwell bills himself as a paid social traffic and innovative funnel strategist as well as a  growth hacker of agile advertising strategies who is responsible for 9-fiigures worth of new business revenue for the company.  Prior to joining Shopanova in early 2020, he served as President and Chief Marketing Officer at Digital Nitro, LLC, Paid Traffic Specialist at Revere and Chief Media Officer at Grantwise Enterprises, LLC.  He was also co-founder and Marketing Coordinator at  the Arkansas Guardians amateur football team,  a Junior Account Executive with the Walmart Shopper Team, and a Sales Representative at Complete Nutrition.  A graduate of Arkansas Tech, Otwell earned a BS in Business Education and BSBA in Management and Marketing.

TAKEAWAYS

Why if you don’t know these 3 numbers in your business, you will NEVER  be able to scale ever.
What’s to love about Facebook campaign budget optimization.
The old-school Gary V. tactic he uses to create iron-clad engagement -- time-consuming but totally worth it.
Why insisting on getting a 10X return on every order is a ridiculous benchmark for profitability .
The overlooked advantages of Facebook AB testing when it comes to budget.

RESOURCES/CONTACT:

(Shopanova And Me Website)
(Shopanova Website)
(Linkedin)

TRANSCRIPT

Speaker 2 (00:23):

You're listening to the rich add poor ed podcast, where we break down the financial principles that rich advertisers are deploying today to turn advertising into profit and get tons of traffic to their websites without killing their cash. These advertisers agencies, affiliates brands are responsible for managing over a billion dollars a year in ad spend. You'll hear about what's working for them today. They're rich ads and we'll roast their Epic failures and crappy ads on the internet with poor ads. Let's get into it. All right, everybody. We are back this week with another episode of the rich dad, poor ad podcast, where we dive into what ads are working. What's not really crappy ad and some kind of more financial tips, uh, you know, make everything a little bit jucier. 

Well, this week we have a very special guests. Nathan, Otwell from Shopanova, he's been there for about a year, took over the CMO role. This January, these guys are spending shoots hen million generated well over 50 million in revenue. We were actually chatting about a Bootsy client. Who's spending about 75 K a month and generating well over a million a month in ads or in revenue there. And I was just geeking out. So y'all give a nice warm welcome to Nathan Nathan. Thanks for jumping on, man.

Speaker 1 (01:35):

Absolutely glad to be your guest.

Speaker 2 (01:37):

Heck yeah, well, sweetie. So I mean, give everybody a little background of kind of who you are and shop a Nova. So we have some context I've seen a hundred of y'all's ads for years. I believe formerly it was staggered media. Um, we can kind of double check on that bad boy, but kind of get everybody a little background there.

Speaker 1 (01:55):

Yeah, for sure. Uh, so a little bit about me. I live in Bentonville, Arkansas. Uh, basically the most landlocked part of the United States there is. Um, but the thing is, it's also the headquarters for Walmart and Sam's club. Uh, Sam Walton actually grew up here, lived here, um, grew his business all throughout Benbow Arkansas. Um, my great-grandfather was actually, this is a good story. Um, my great grandfather was actually offered to be one of the initial five investors of Walmart to get it, to get the first store opened and he turned it down. So, uh, yeah, Sam Walton was hitting up all the ranchers in the area of the time. It was just a bunch of ranchers. Uh, my great grandfather made a killing and cotton back then, and that was in Texas, comes up here, buys, uh, just a ton of land, starts a cattle ranch and Sam Walton's going around to all the cattle ranchers and saying, Hey, you know, I've got this idea for this really cool store.

Speaker 1 (03:07):

That's going to have everything. Basically it's a one-stop shop. And my great grandfather was like, nah, pass. Just kinda like whatever. And my dad always tells a story like the, the biggest failure in our family, because we could be worth, uh, the original five or collectively worth like 15 to $20 billion or something like that. So we can be, my family is like the one that got away, man. Oh my gosh. It's crazy. But yeah. So grew up in Northwest Arkansas, went to college at, uh, Arkansas tech university. I got two degrees in management marketing at that time. Uh, came back home, started working for Walmart and shopper marketing field, which is basically where a Walmart suppliers, the rantings. They don't really want to take their marketing strategies, the marketing mix out of the national scene and put it just for Walmart. So what we do, what we did as an agency was we would take the brand teams overall national strategy, and we would create a Walmart shopper specific strategy to get Walmart shoppers into a store, get the product off the shelf into their court, get them to the checkout, all that good stuff.

Speaker 1 (04:37):

Um, it was really good experience. Uh, I got some great, great marketing mentorship in that. Uh, dude hits me up in the area and says that he's into some really cool stuff in Facebook and Instagram paid traffic. And I was just, I didn't, I mean, I didn't know anything about it at the time, but whenever I was on the Wal-Mart agency, we did a shopper social stuff, which is more like blogs and influencers and all that stuff, paying a ton of money for stuff. Um, we're talking like targeted banner ads, a campaign for a targeted banner ad at Walmart is like 150 $200,000 for like 60 days, stuff like that. So, um, and it's all pieced out by the impression by the reach and all that. You don't really get that performance standard. Like you don't get told like what type of ROI or return on ad spend, you're going to get, you just have to create the strategy.

Speaker 1 (05:40):

And they're going to tell you how many people th...

GUEST BIO: 

An investor in business and technology companies and growth strategy advisor, Brad Costanzo is the founder and CEO at Costanzo Marketing Group, principal at Costanzo Capital, Partner and Advisor at CDB Capital Group, and Advisor and Investor at Otomo.  As the host of the award winning podcast "Bacon Wrapped Business" he uncovers what's working now with some of the top business experts in the world. Prior experience includes positions with Brandetize, RealEstate Investor.com, Frank Shamrock, Inc. Jesse Itzler,  Real Estate Worldwide, MIH Publishing & Marketing, Organifi, and Prudential Investments.  A graduate of The Wharton School of Business at the University of Pennsylvania where he earned the credential of a Certified Investment Management Analyst he earned his BS in Investment Finance and Economics at Eastern Illinois University.

TAKEAWAYS 

What qualifies as a touch point and how many of them it takes before a prospect is ready to buy. (It’s way more than you think).

How to create an absolutely irresistible offer -- if you’ve got the guts to do it.

Why falling in love with marketing metaphors might break your heart and response rates -- and what you should do instead.

The 24 objections you should be 100% prepared to handle.

Why offering this free of charge works better than requiring a prospect to “pay for it” by giving you their email.

RESOURCES/CONTACT:

(Bradcostanzo Website)
(Email)
(Bacon Wrapped Business Website)

TRANSCRIPT

Speaker 1 (00:00):

In this episode with Brad, we dive into how to break down the core beliefs and principles that your prospects and your web traffic need to believe in order to buy. It is a proven strategy and a method and process that he's implementing for all his portfolio clients. Plus you'll also learn the path of how Brad has basically gone from hired gun and advisor and consultant to now acquiring businesses and exploring even a $50 million potential credit fund to buy even more and more businesses. It's a great episode. Hope you enjoy. 

So this is me trying to grow

Speaker 2 (00:40):

Entrepreneur, which is, um, um, create a pitch deck for what the proposed use of funds will be. Um, in this case, it is to do an it service manager, MSP roll up.

Speaker 3 (01:05):

[inaudible]

Speaker 1 (01:05):

Listening to the rich and poor ed podcast, where we break down the financial principles that rich advertisers are deploying today to turn advertising into profit and get tons of traffic to their websites without killing their cash. These advertisers agencies, affiliates brands are responsible for managing over a billion dollars a year in ad spend. You'll hear about what's working for them today. They're rich ads and we'll roast their Epic failures and crappy ads on the internet with poor ads. Let's get into it. Welcome to another episode of the rich dad. Poor at podcast is your host, Zach Johnson. I'm with Mr. DC, Dylan Carpenter. How you doing today, Dylan? Good, man. We got an exciting one here. Yeah, I'm excited about today's guests, you know, for a lot of the agencies listening, I think today's guests is like had the perfect consultancy and consulting business that a lot of, of ad agencies or smaller agencies should be modeling after.

Speaker 1 (02:04):

I also think for some of the agencies that have gotten stuck in agency life, uh, can really learn a ton about, um, how to rise above it, uh, and really take things to the next level and, you know, build a revenue stream beyond retain hers as well say. And, uh, and so today's guest is also, uh, the host of, uh, the bacon wrapped business, uh, podcast, which is, um, a PR pretty awesome podcast. I mean, he interviews some pretty, pretty high level entrepreneurs, um, on the show and it's a pretty, uh, diverse, uh, diverse, uh, group. So without further ado, Joe, uh, uh, Brad, how you doing welcome to the show, man. I am doing great. Thanks for having me. It's a pleasure to be here. Yeah, man, I, uh, I'm pumped to you on, I feel like you are, um, the, kind of the perfect blend.

Speaker 1 (03:05):

You're like the perfect guest for the show in the sense that there's like straight media buyers that love to just talk about rich ads all day. Uh, but then, you know, there's people like yourself that, uh, you know, in your words, like focus on growth, you know, across the board and are really thinking about, you know, the financial aspect of it, right? How do you budget for growth? How do you reinvest in the growth? Um, and it really is, uh, growth is all about, you know, being a good investor and allocation of resources. And so I'm excited to dive into that, uh, because I know that's like, um, right up your word, so pretty a little bit up to speed about what you're up to, uh, these days and, uh, and a little bit about how you,

Speaker 4 (03:56):

Yeah, my pleasure. So, I mean, I I've been in the digital marketing space for about 12 years, having back in 2007, I'd left a career in financial services, 2007, 2008. It was it voluntary, right? Uh, everything was falling apart back then, but I had spent my entire career is a both investment advisor as well as like financial investment advisor and, um, and then a consultant to the advisors at Prudential securities. So I managed to book a business, uh, recommending stocks and, you know, portfolio allocation, et cetera for a while. And then it got a little bit crazy and I moved into the corporate side, working with financial advisors, helping them convince their clients to do fee-based business, et cetera. Um, the recession was, uh, you know, cause a lay off at the company just so happened. It was the same month. I read the four hour workweek by Tim Ferriss and I had no idea this was a new area to me.

Speaker 4 (04:56):

I was in my early thirties and I just remember thinking, well, I mean, the...

Known as “The Chief Rainmaker”, Gil Ortega has been a go-to Customer Acquisition Specialist for over 24 years and today works exclusively with agencies to transform their client’s customer acquisition cost.  Currently head of IDENTYO and Profit Worldwide, Inc., Ortega has also served as CEO of Leads to Wealth, Inc., Vice President of Sales for Pixels3d, CEO of Beyond Profit, Director of Entertainment Client Recruitment for ProSports Management International and Owner of Chili Productions -- a company he started as a sophomore in high school.  He is a graduate of UCLA where he earned a Certificate in Music Business Extension, and Grossmont Community College where he earned an AA in Video and Film.

TAKEAWAYS

Why ridiculously expensive Customer Data Platforms are obsolete -- and how to get even better results at a fraction of the cost.

How to create an outcome-based ideal offer in 30 days or less.

Why static data is history and what you should be using instead.

How ramping up too fast can kill your algorithm’s targeting -- and what percentage increase on ad spend per day will keep it alive. 

Who’s 1000X better (and cheaper)  than Axiom and Oracles at finding your best customers.

RESOURCES/CONTACT:

linkedin.com/in/gilortega

https://www.identyo.com/

SHOW NOTES:

TRANSCRIPT

Speaker 1 (00:01):

On this episode of the rich dad, poor dad podcast, we have a very special guest, mr. Gill, Ortega, we dive into real-time data and how to use it properly across multiple channels. Ultimately lowering your cost per acquisition. We also kind of dive into some tips that Mark Cuban gave them towards the end of last year. That completely changed the way their businesses ran this year on the poor ad side of things we dive into, you know, not understanding more real-time data and static data and the importance of using, you know, the data you do have with consumer behavior, um, to really kind of move that needle and lower your CPAs. Make sure to tune in this one's all about data and it is solid

Speaker 2 (00:39):

Created an outcome result-based offer that literally within 30 days, all we're doing is pushing in audiences that we're identifying segmenting and delivering into the various ad platforms, Google and facial being the primaries, but it can go everywhere. Every, every major ad platform, including DSP is

Speaker 3 (01:12):

You're listening to the rich add poor ed podcast, where we break down the financial principles that rich advertisers are deploying today to turn advertising into profit and get tons of traffic to their websites without killing their cash. These advertisers agencies, affiliates brands are responsible for managing over a billion dollars a year in ad spend. You'll hear about what's working for them today. They're rich ads and we'll roast their Epic failures and crappy ads on the internet with core ads. Let's get into it.

Speaker 1 (01:40):

All right. All right. On Friday, everybody, we are back in action with another episode of the rich dad, poor ad podcasts. We've got your host, Dylan Carpenter and the house. You know, we're going to talk about what's working, what doesn't work and then some bad-ass financial principle tips. So today we have a very special guest, mr. Gill Ortega.  Back in the day, he was doing a ton of lead gen, you know, managing she probably 4 million a month, but that was in the past. Now he's the co-founder and chief Rainmaker of identity, which is kind of more of an audience creation biz, but without further ado, but the hype is real guilt. What's that, man. Thanks for hopping on

Speaker 2 (02:12):

You doing thanks for having me

Speaker 1 (02:14):

Not a problem at all. So kind of give everybody some context of, you know, who you are, what you're doing these days. I didn't see. Oh, sounds super awesome. I'm super into it. I'm excited to learn more, but kind of give everybody some context of kind of what you're getting into.

Speaker 2 (02:27):

Sure. So Zach and I met in 2015 and right when he was starting funnel dash and, uh, it was big data that I was making a really big pivot into from lead gen to, to audience creation and data-driven campaign. So, you know, all, all the privacy can per all the privacy concerns that we're hearing nowadays, you know, from like the Cambridge Analytica fiasco a few years ago, to current concerns, GDPR, all of that, wasn't going on when we started in 2015, creating what is known as identity resolution or identity graphs. And I, and just to give you some background, I'm going to, I'm not going to get into the weeds of data because it always makes people's heads spin and it, and, um, it just, you know, it's not the sexiest thing. And when it comes to marketing, you know, it's like the data and the analytics and how, you know, how you target somebody.

Speaker 2 (03:30):

But basically we started, uh, creating identity graphs and, you know, the old cliche of the right message at the right time, you know, pretty much every company either says they do that or wants to do that. It's, it's basically the, the levers in terms of data leverage to be able to do that. So you identify somebody that is visiting your website, right? So that's the identity part, and this is all top of funnel. So people that have not filled out a form, you know, opted in to your, to your list, we're identifying somebody and then you you're able to track that person across devices. You know, how many devices do you got now? Like you just look around your desk, right? Like a lot, right? Yeah. Probably eight or nine. It seems like. Right? So the more devices that people start piling onto their daily usage, the harder it becomes to attract somebody.

Speaker 2 (04:29):

So that's th...

GUEST BIO: 

Jordan Menard is the CEO and founder of Traffic Pilot, an e-learning platform that teaches people how to become highly-proficient digital marketers who can charge high-ticket prices for their services.  He is also founder and CEO at the digital agency Longform Creative and has served as a Strategic Marketing Specialist for PayCertify, Head Media Buyer for Consulting.com, founder and CEO of Surf Media , and Marketing Director for FranConnect.

TAKEAWAYS 

The secret behind the success of long form creative (its more than just length).

How to avoid becoming a one-trick pony by looking at what’s behind the CPR.

Why good stories sell --  and how to make a fortune by telling  great ones. 

What apps like instagram do to your brain -- and your chances for success.

Why flipping the script from cash grab to cash flow is essential for long term profitability.

RESOURCES/CONTACT:

https://longformcreative.com

https://trafficpilot.com/

TRANSCRIPT

Speaker 2 (01:32):

Buddy. Welcome to another episode of the rich dad, poor ad podcast. We're going to dive into kind of, what's working a really ad and then some kind of more financial tips, you know, so we have a very special guest today, mr. Jordan Menard, um, the creative traffic pilot, the world's first preeminent digital marketing e-learning platform. And not to mention this guy's slang and some ads, but Hey Zach, you ready for this one? Okay.

Speaker 1 (01:58):

Yeah, man. I'm excited to have on I'm I'm a fan boy of Jordan's work. He's worked with some pretty, pretty big names. Knows, knows the world of advertising. I think he's worked with like, gosh, anybody that's like in, in internet marketing and biz up from Ty Lopez, the Sam ovens, Dan Locke, freakin Robert Kiyosaki, Jordan Belfort. Um, he's worked behind the scenes of some pretty, pretty big campaigns. And uh, I'm also excited to talk to him about what, what, what he's up to and working on, uh, himself as well. So let's get him on the show.

Speaker 2 (02:33):

Jordan was good, man. Thanks for jumping on what's going on guys. Thanks for having me, um, pretty crazy to hear, uh, you know, I always say that, uh, people don't know me, but they've probably seen my work. So when you hear who I've worked with on the info marketing side, uh, yeah, that's really what I'm known for, but, um, you know, I like to do a lot of, a lot of different, uh, stuff as well. I like it, dude. I mean,

Speaker 1 (03:00):

You were just touting the fact that you've probably spent over a hundred million on ads over your career over what, let me say the last five years, is that fair to say?

Speaker 2 (03:08):

Yeah, I would probably say five, six years. Um, and that's gone up and down and that's been over, you know, different platforms, everything from Google display, uh, native Facebook, um, since I've started my Facebook agency, um, we really focus on Facebook and Instagram, but I still run Google search YouTube. Um, really any network I can run on.

Speaker 1 (03:33):

So one things that, that, uh, I knew about Jordan before Jordan knew about me is I was impressed with Jordan's long copy skills. There's very few, uh, people immediate buy and tech can do long form creative well, um, and most, pretty much stick to short form just to get the click and, and make the funnel do the work. Uh, but Jordan, you know, I'm a fan boy in the sense that I think you do a better job of pre-qualifying the click than, uh, the thousands of agencies that I know of here at funnel. So, um, yeah, I'm excited to have you on the show.

Speaker 2 (04:12):

I appreciate that. That's actually, the name of my agency is long form creative segue I've ever heard. We could not have done that better. Yeah. That's the name of my agency as long form and um, you know, I think it's pretty obvious what we specialize in and people always ask me, you know, a lot of e-com guys, right? They're like, ah, too long for my copy. Doesn't matter. It's all the image. It's all that I'm like, Oh, is it really? Or are you just saying that because you're not making me images right.

Speaker 1 (04:51):

In e-comm you can get away with crap. Copy. Right. It's it's so visceral it's so it's so crazy. Yeah.

Speaker 2 (05:00):

I got evidence on this, this argument, right? That is it doesn't copy. Doesn't matter for e-commerce. So I was like, let me write an ad. I wrote an ad for them. It was selling beef jerky and I made the dynamic creative with an angle. It was way longer than anything they had, but I pulled a story about jerky. I tied the craziest stuff into that story. Before you knew it, you were ordering a bag of beef jerky supporting the troops and being a good Patriot American, you know, and when did she know that ad hit at like 5.5? My buddy hit me back and he's like, what's up scale daddy, that beef jerky dynamic creative you made is that a 5.5 row ads. And so that's a story of how coffee does matter. Now you can get away with it. But that doesn't mean that you can approach your actual ceiling. Yes,

Speaker 1 (05:58):

Love it. I love it. We're getting into it, man. This is good. Let's just dive into it, man. Like what's the rich end what's working right now. Let's break it down.

Speaker 2 (06:11):

So right now, um, I, you know, I, I don't mean to sound like we have a lot of ads that are working, right. I could have shown a lot of things. Um, I decided to talk...

Hawke Media founder and CEO, Erik Huberman is in the business of growing and transforming businesses for clients like Red Bull, Verizon, Evite, Planet Blue, Stories by Kelly Osbourne and others.  He is also Founding Partner of Hawke Ventures, Managing Director of Nest Equity Partners, and Operating Director of Arrowroot Capital.  Prior to that he was owner of Erik Huberman Consulting which he founded while earning his BS in Business Administration - Management at the University  of Arizona.

TAKEAWAYS     
           
Why 99% of ad agencies aren’t helping their clients -- and how to be among the 1% that actually does
The massive financial red flag clients try to fly that you should run from like the plague.
How to float your client’s ad spend boat and make money doing it.
The biggest thing agencies need to be concerned about with their clients (and it’s not CACs).
Why today’s super low interest rates let you make a better case for getting ad spend bucks up front.
 
RESOURCES/CONTACT:

https://www.linkedin.com/in/erikhuberman/
https://www.erikhuberman.com/
https://hawkemedia.com

TRANSCRIPT

Speaker 1 (00:02):

On this episode, Eric founder and CEO of hock meeting, I'd dive into land Rover's COVID-19 campaign, where they have a picture of a land Rover out in the, out, in the boonies, out in the wilderness. And this has practicing social distancing since 1948. He does a great job of breaking down why this campaign worked when it worked. Plus you're also going to hear about the underbelly of these larger mid-market and enterprise level ad agencies that are actually floating. Their clients is ad spending, meaning they're actually paying to the tune of tens of millions, of dollars for their clients in ads, and then waiting sometimes upwards of 90 to 120 days to get that spend back plus their agency fee. And you'll hear about why this is absolutely ludicrous and how you should avoid this at all costs and how you can actually make money by solving this problem for your clients. So without further ado, let's dive in to another episode of the rich dad, poor ed podcast.

Speaker 2 (01:06):

Yeah. So I'm going to start with that asterix that like, I think 99% of that ad agencies don't help their clients. And so let's just take them off the table. So I don't think like the future of agency, I think is the same as it is now, because I think it's mostly, uninnovative like, or we run businesses, but the ones that are doing really good work that are going to come ahead. I think I have, and we'll think about the whole business of their client, not just the CAC that they're getting on Facebook.

Speaker 3 (01:47):

[inaudible],

Speaker 4 (01:47):

You're listening to the rich and poor ed podcast where we break down the financial principles that rich advertisers are deploying today to turn advertising into profit and get tons of traffic to their websites without killing their cash. These advertisers agencies, affiliates brands are responsible for managing over a billion dollars a year in ad spend. You'll hear about what's working for them today. They're rich ads and we'll roast their Epic failures and crappy ads on the internet with core ads. Let's get into it.

Speaker 1 (02:15):

Welcome to another episode of the rich add poor ed podcast. We've got a phenomenal, uh, well-known guests, uh, today I'm super excited to have on Eric Huberman, CEO and founder of hock media who really needs no introduction, but Hawks been around the game for almost seven years now, I think, um, based out of LA managing, I think I want to say over a hundred million dollars a year in ad spend and works with clients across dozens of different verticals, scaled a ton of e-commerce brands. I'm excited to dive into it. Eric, welcome to the show. My friend. Thank you for alchemy. Yes, yes, yes, yes. So give everybody a little taste of what you're up to these days. I think most of the people listening on the show, you know, understands that that Hawk is, uh, uh, an outsource CMO for your marketing agency, uh, or as a marketing agency as your outsource, uh, CMO. But what what's the latest for, with you guys? Like what, what are you doing now and where are you taking things, uh, to the next level

Speaker 2 (03:19):

We're scaling growing, thankfully like, you know, we are, we're built to be remote, so we weren't remote before all this, but it hasn't really done anything but helped us. And so we're actually bringing people on, in a lot of major cities around the country and really scaling up our team, uh, building out more offerings, you know, outperforming what we had done before, which was already pretty good. So things are going really well. We're growing fast.

Speaker 1 (03:46):

That's awesome, man. So I, uh, I, I want to know why you started an ad agency. I, I feel like we've, we've got a large audience of ad agencies listening here, and a lot of them aspire to build an ex, uh, Hockney to hear this all the time from folks that are maybe doing, you know, seven, uh, maybe starting to approach eight figures, but talk to us about like how, how, how did you end up starting Hawk? And, um, and why is it, why are you still doing it today? Seven years is a long time to be doing, uh, uh, anything.

Speaker 2 (04:21):

Yeah, I think masochism is a part of it. You know, I just like, I know it, honestly, it came from bill, I built installed two e-commerce companies. I just frankly hate most agencies out there. I think 99% of them are full of . And I have no idea how to actually scale a business. And this is coming from someone that has actually done it for myself. And so I was advising and consulting for a bunch of businesses and just found that everybody deals with this problem, that the agency landscape out there sucks. And so decided to do something about it and, uh, started building my own little SWAT team to help companies and then just scaled from there. Now, now seven years later and 170 people later, good place, you know,

Speaker 1 (

The founder of the 8-figure enterprise, GetClients.com and author of The Wall Street Journal and  USA Today’s  bestselling book “Digital Millionaire Secrets”,  Dan Henry  has helped thousands of entrepreneurs sell their advice or services online, for top dollar. He has been featured in Forbes, Entrepreneur Magazine, Business Insider, and more.

Takeaways

Why the more you charge for a product, the less you have to spend advertising it.
What his relentless “Book a Call” CTAs are really designed to do (it has nothing to do with selling).
How sticking to his “sell nothing cheap” business model makes prospects more willing to buy
What reverse organic advertising is and how it can get people off the fence
Why he could stop running ads for two months and STILL get toasty warm leads.

RESOURCES/CONTACT
https://www.linkedin.com/company/getclientsdotcom/
www.getclients.com
www.getclients.com/funneldash

Transcript

Speaker 2 (00:00:29):

You're listening to the rich add poor ed podcast, where we break down the financial principles that rich advertisers are deploying today to turn advertising into profit and get tons of traffic to their websites without killing their cash. These advertisers agencies, affiliates brands are responsible for managing over a billion dollars a year in ad spend. You'll hear about what's working for them today. They're rich ads and we'll roast their Epic failures and crappy ads on the internet with core ads. Let's get into it. Welcome to another episode of the rich dad. Poor dad podcast is your host sack Johnson. I'm with the one and only Dylan Carpenter. You ready to rock this? Dylan?

Speaker 1 (00:01:06):

Yeah, man. Y'all are going to geek

Speaker 2 (00:01:08):

Out for who we have in the, in the podcast today,

Speaker 1 (00:01:10):

Man, I'm geeking out over here right now. Yeah.

Speaker 2 (00:01:12):

Today today's guest is a new new agency owner. He's just getting started in online marketing and he made his first thousand dollars this last week. He did it all on a single day and now he's teaching other people how to start an agency and it is going to be good. He's the founder and creator of get clients.com. And uh, his name is Dan Henry who, uh, who is not at all the guests that I just described. But Dan is, uh, Dan is a character in the world of online marketing. And, um, he's doing some big numbers these days. I think he's most known lately for, uh, having the balls to, uh, to get out on the seas. It's just about how to like a ridiculous boat. I feel like that proceeds, uh, Danny. So I think Dan's the only person that we know on the show, Dylan that, uh, is like, see you later, COVID see you later quarantine. Like I'm going to go live on a boat piece.

Speaker 1 (00:02:12):

That's legendary status right

Speaker 2 (00:02:13):

There. Legendary status, man.

Speaker 1 (00:02:16):

My God, I just wanted a yacht. I just wanted a yacht.

Speaker 2 (00:02:21):

So Dan, welcome to the show. And how'd you like that intro? Is it like a pretty accurate, like you just think he's just got started like a week ago.

Speaker 1 (00:02:30):

That sounded a lot. It sounds like pretty much, uh, every I am or

Speaker 2 (00:02:34):

Today. Very, very classic, uh,

Speaker 1 (00:02:37):

Uh, description.

Speaker 2 (00:02:41):

I love it. Well maybe, uh, maybe you could tell people what you're up to these days. Cause I feel like, uh, your, your focus on like some, some newer things you're doing like a lot more high ticket stuff these days. And, um, it's not, it's not where you're up to. Like when you w when you just got, uh, selling chiropractors on local ads, so F fill everybody in on what's new.

Speaker 3 (00:03:06):

Well, I haven't had that offer in a long time. Um, I stopped selling that while back cause, uh, you know, I, after I did about 8 million selling, like online courses, coaching programs, it had some events, you know, I, I found myself being a lot more passionate about how to sell your advice and, and, and I felt it was a lot more impactful than, you know, getting some extra, uh, guys into a massage parlor or something, you know? Um, I mean, maybe that was impactful for them. I guess it depends on the type of massage parlor, but for me, I wanted to impact at a higher level. And I knew if I could help other experts sell their knowledge. Not only would I help them grow, but I'd help them help others. And so I decided to kill my old offer and, uh, start teaching people how to sell their advice.

Speaker 3 (00:04:01):

And I kept, you know, refining that. And, um, I just got, I mean, I'd love to tell you some esoteric, uh, mythical story, ...