RevOps Champions – Details, episodes & analysis

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RevOps Champions

Denamico

Business

Frequency: 1 episode/15d. Total Eps: 111

Why is it that some companies scale faster and more efficiently than others, when they have access to the same resources as everyone else?

Funding, head count, resources––these things don’t guarantee success in any business.

So, what is it that separates the companies that scale efficiently from the ones that struggle to get off the ground?

On RevOps Champions, we talk with some of the brightest minds in B2B leadership to answer this very question. Tune in for insights and tips on how to align your people, streamline your processes, trust your data, and leverage technology to grow your business.

This podcast is hosted by Brendon Dennewill, CEO and Co-founder of Denamico, a Diamond HubSpot Solutions Partner and technology consulting firm based in Minneapolis.

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https://www.linkedin.com/company/denamico/
111 shares
https://business.linkedin.com/sales-solutions/sales-navigator
2 shares
https://www.linkedin.com/in/satyanadella/
1 share

https://www.youtube.com/@revopschampions4909
111 shares

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RSS feed quality

Good

Score global : 89%

Publication history

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From MQLs to Revenue: How to Fix Marketing and Sales Misalignment | Ryan Gunn

Season 4 · Episode 109

Wednesday, March 4, 2026 • Duration 40:27

Ryan Gunn, Founder & Chief Education Officer of Attribution Academy, joins host Brendon Dennewill to unpack why most companies are still getting attribution wrong, and what to do about it.

They cover the real roots of sales and marketing misalignment, why chasing MQLs can work against your goals, and how to build an attribution system that drives better decisions instead of interdepartmental conflict. Ryan also shares how AI-powered call transcripts are one of the most underutilized tools in a modern RevOps stack.

If you're a founder, revenue leader, or marketing ops pro ready to build trust in your data and get your go-to-market teams aligned, this one's for you.

What You’ll Learn

Why attribution should create clarity, not competition between teams
The shift from vanity metrics to revenue-based thinking
How incentives quietly shape (or sabotage) alignment
The role leadership plays in unifying go-to-market teams
Why simple attribution often outperforms complex models
How AI and clean data are reshaping revenue decision-making

Resources Mentioned

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

Benchmark data showing how you stack up to other organizations
A clear view of your operational maturity
Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

Subscribe to the RevOps Champions Newsletter
LinkedIn
YouTube
Explore the show at revopschampions.com.

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

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108 | Localization & Leadership: Turning Global Strategy into Revenue Growth | Steve Maule

Season 4 · Episode 108

Wednesday, February 25, 2026 • Duration 43:19

Steve Maule, Vice President of Global Sales at Acclaro, joins host Brendon Dennewill to explore what happens to revenue teams when growth accelerates, and why clarity and communication are the difference between scaling successfully and exposing misalignment. With over 14 years in the localization and language services industry and a track record that includes onboarding brands like Spotify, IKEA, Nvidia, and Disney, Steve brings a uniquely global lens to challenges every RevOps leader faces.

From defining what "qualified pipeline" actually means to knowing when to add structure without killing agility, Steve shares hard-won lessons on building aligned go-to-market teams. The conversation also dives into AI's role in reshaping sales and marketing, and why the localization industry offers a compelling preview of how people's roles evolve rather than disappear.

This episode is essential listening for RevOps professionals, sales leaders, and executives navigating growth at scale.

What You'll Learn

The two essential levers leaders must use to maintain team alignment and clarity as growth accelerates.
How to design a structured 'go/no-go' framework for sales qualification that ensures cross-functional alignment across go-to-market teams.
Recognizing and avoiding the risks of fundamentally misaligned Sales and Operations KPIs.
The necessary building blocks for an organization to successfully move from simply tracking data to fully operating with it.
Localization as a growth engine: understanding the difference between simple translation and driving global scale through cultural nuance.
Why new technology like AI becomes 'table stakes' quickly, and where the real people's competitive advantage will lie in the near future.

Resources Mentioned

Is your business ready to scale? Take the to find out. In 5 minutes, you’ll see:

99 | Belief, Data, and AI: Making Confident Pricing Decisions | Bill Wilson

Season 3 · Episode 99

Friday, December 12, 2025 • Duration 46:49

In this episode, host Brendon Dennewill sits down with Bill Wilson, Founder and CEO of Pace Pricing and three-time software entrepreneur with over 20 years building and scaling SaaS companies. Bill shares how he evolved from software developer to pricing strategist after recognizing the deep anxiety founders face around pricing decisions. Through his work guiding hundreds of SaaS teams, he's discovered that pricing isn't just a numbers game—it's about alignment, belief, and understanding the jobs customers hire products to do.

The conversation explores why pricing, product, and positioning cannot be separated, and how misalignment at the leadership level cascades throughout organizations, leaving money on the table. Bill unpacks his PACE framework (Profile, Architect, Calibrate, Execute) and explains why he shifted from pure data-driven decisions to building belief through iterative validation. He also tackles how AI is fundamentally reshaping SaaS business models, from enabling outcome-based pricing to introducing new cost structures that challenge traditional economies of scale.

This episode is essential for SaaS founders, RevOps leaders, product executives, and B2B growth teams looking to unlock revenue through strategic pricing, eliminate cross-functional friction, and prepare their business models for an AI-driven future.

What You’ll Learn

Why pricing misalignment at the leadership level quietly becomes a company-wide problem
How the PACE framework brings structure and repeatability to pricing decisions
The difference between solving a problem vs. executing a job to be done
Why belief, not data, is the true catalyst for pricing changes and adoption
How AI is accelerating the shift toward outcome-based pricing models
Why product, pricing, and positioning can’t be separated, and what happens when they are
The single most impactful action a founder can take if pricing hasn’t been reviewed in a year

Resources Mentioned

Pace Pricing

10 | The Importance of an Employee-First Approach | Mark Lachance

Season 1 · Episode 10

Tuesday, March 29, 2022 • Duration 42:00

Running a business and being an entrepreneur can be pretty rewarding. But it comes with many challenges. Therefore, every business owner aspiring to become a successful leader must be open to new perspectives, use an employee-first approach, constantly learn, and make fast, informed decisions.

In this episode of RevOps Champions, our host Brendon Dennewill welcomes Mark Lachance, the CEO of Maxy Media. Aside from being a successful business owner, Mark is also an author. His book 'The Lucky Formula: How to Stack the Odds in Your Favor and Cash in on Success' is a valuable resource that every business owner should have in their home library.

Mark and Brendon discuss the formula for a successful business, why having the right people is the key to long-term success, and why leaders must lead by example and focus on motivating employees to get desired results.

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

Benchmark data showing how you stack up to other organizations
A clear view of your operational maturity
Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

Subscribe to the RevOps Champions Newsletter
LinkedIn
YouTube
Explore the show at revopschampions.com.

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth?

9 | Revenue Growth through Strategy & Systems | Rob Weber

Season 1 · Episode 9

Monday, March 21, 2022 • Duration 49:51

Without a doubt, the lifeblood of every company is sales. And that's why RevOps is such a critical function of a go-to-market strategy for scaling revenue and driving business growth.

But RevOps goes beyond sales teams and extends into other business functions; as our guest says, RevOps is both sales and operational execution.

In this episode of the RevOps Champions podcast, host Brendon Dennewill welcomes Rob Weber, the Managing Partner of Great North Ventures. They discuss the key pillars of RevOps, why product-driven growth is not strictly reserved for software companies, the importance of nurturing a culture of innovation, and so much more.

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

Benchmark data showing how you stack up to other organizations
A clear view of your operational maturity
Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

Subscribe to the RevOps Champions Newsletter
LinkedIn
YouTube
Explore the show at revopschampions.com.

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

8 | Driving Company Growth with RevOps | Bob Gardner

Season 1 · Episode 8

Monday, March 7, 2022 • Duration 33:28

RevOps is the building block of an organization as it unifies different departments around the same goal — revenue generation.

But it all starts with people and how you make them feel. If you give your people what they need to thrive, revenue and profitability will follow.

In this episode of the RevOps Champions podcast, our host Brendon Dennewill introduces Bob Gardner, the CEO of Gardner Builders. They talk about the importance of RevOps, the challenges of growing a business, and the power of people management.

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

Benchmark data showing how you stack up to other organizations
A clear view of your operational maturity
Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

Subscribe to the RevOps Champions Newsletter
LinkedIn
YouTube
Explore the show at revopschampions.com.

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

7 | Achieve Alignment with RevOps | Adam Stewart

Season 1 · Episode 7

Friday, February 4, 2022 • Duration 41:17

There is no RevOps playbook. However, understanding the essence of the RevOps framework can significantly help companies align their teams, improve their sales, and provide exceptional customer and employee experience. And that's not even the beginning of what RevOps can do.

But is RevOps only about technology and tools? While software solutions can undoubtedly maximize the company's business operations and increase revenue, the key to success lies beyond technology. In most cases, companies pay for several programs they don't even use. So, how does that impact their revenue?

In this episode of RevOps Champions, Brendon Dennewill welcomes Adam Stewart, the CMO at Denamico. The two problem-solvers get into the meaning of RevOps, the reasons companies should embrace RevOps, the role of technology and tools in a company's success, and all the challenges and obstacles they face along the way.

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

Benchmark data showing how you stack up to other organizations
A clear view of your operational maturity
Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

Subscribe to the RevOps Champions Newsletter
LinkedIn
YouTube
Explore the show at revopschampions.com.

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth?

6 | Mastering the Three Pillars of RevOps | Alison Elworthy

Season 1 · Episode 6

Tuesday, December 28, 2021 • Duration 34:20

Unlike marketing and sales, RevOps is a relatively new player in the field. And that's the main reason why marketers and people in general usually don't understand it completely.

While RevOps is often described as a method that helps businesses generate more revenue, other RevOps masterminds have a broader perspective on its significance. But no single definition can encompass the real essence of RevOps — it's like a three-layered cake where the taste of each layer is equally dominant.

In the latest episode of RevOps Champions, our host Brendon Dennewill welcomes Alison Elworthy, the EVP of Revenue Operations at HubSpot. They get into the meaning of RevOps, its three pillars, the challenges that led to investing in RevOps teams, and how they, at HubSpot, perform RevOps on a daily basis.

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

Benchmark data showing how you stack up to other organizations
A clear view of your operational maturity
Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

Subscribe to the RevOps Champions Newsletter
LinkedIn
YouTube
Explore the show at revopschampions.com.

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

5 | Overcoming Common Tech Company Challenges | Brian McLaughlin

Season 1 · Episode 5

Wednesday, December 8, 2021 • Duration 01:03:51

Moving from hardware to software and focusing on automation is what most companies — both tech and traditional ones — aim for. But, that transition is far from easy and not without its challenges.

That's why every company needs to answer a few questions before diving into it. The most critical ones are: a) What is the purpose of our business? b) Do we have a skilled team? c) Is our leadership prepared for such a shift?

In this episode of RevOps Champions, Brian McLaughlin, the CEO of Alula, joins our host Brendon Dennewill to discuss the most common challenges tech companies like Alula face. Brian and Brendon also touch upon the importance of trust and collaboration between the sales and marketing team as a prerequisite for business growth.

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

Benchmark data showing how you stack up to other organizations
A clear view of your operational maturity
Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

Subscribe to the RevOps Champions Newsletter
LinkedIn
YouTube
Explore the show at revopschampions.com.

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

4 | Alignment and Data: The Two Vital Aspects of RevOps | Channing Ferrer

Season 1 · Episode 4

Wednesday, November 17, 2021 • Duration 48:29

RevOps is a fairly complex business function and data and alignment are its two most vital parts. When companies leverage data to achieve more and combine it with great marketing, sales, and service alignment, they can expect tremendous success.

But other aspects, including sales comp, territory structuring, headcount planning, target setting, and change management, also play a vital role in a company's success. They are an essential part of thorough planning, and companies shouldn't rush with it.

In this episode of RevOps Champions, Brendon Dennewill introduces the listeners to Channing Ferrer, the VP of Sales Operations & Strategy at HubSpot. They get into the essential aspects of RevOps, the idea of business planning, and the answers to the most frequently asked questions regarding sales operations.

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

Benchmark data showing how you stack up to other organizations
A clear view of your operational maturity
Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

Subscribe to the RevOps Champions Newsletter
LinkedIn
YouTube
Explore the show at revopschampions.com.

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth?

RevOps Champions – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

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Latest published episodes

Related Shows Based on Content Similarities

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RevOps Champions – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other99+

LinkedIn12

Youtube1

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other99+

LinkedIn12

Youtube1