Revenue Growth Podcast – Details, episodes & analysis

What’s the secret to boosting your revenue through AI? Tune in as we dive into this fascinating topic with our guest for the day, Glenn Schmelzle, who carries with him a refreshing wave of optimism. In this intellectually stimulating conversation, Glenn and I navigate through the myriad avenues in which cutting-edge generative AI technologies, demonstrated in ChatGPT, could be harnessed to supercharge your sales and marketing game. Don’t miss this chance to catch a glimpse of how AI can be your ally in revenue growth.

Glenn Schmelzle (pronounced Sh-Melt-Slee) is a multifaceted individual – a marketing maven, devoted husband, enthusiastic hockey dad, and an ardent supporter of local communities. He was a pioneer in recognizing the immense potential of the internet for marketing, and efficiently harnessed it to generate a plethora of leads for his employers. Observing other businesses flounder in lead generation deeply concerned him, and this impelled Glenn to begin sharing his strategies through blogging in 2009. His unwavering conviction in reinvigorating the marketing funnel led him to establish Marketing What’s New agency in 2013, and launch forward-thinking initiatives such as GAFast4ward workshops. Not one to be limited by mediums, Glenn soon began voicing his insights and perspectives under the moniker Funnel Reboot - initially through a Twitter account and subsequently broadening the scope through a podcast. This platform fosters an inclusive dialogue, inviting marketers from all corners to participate and engage.

If you’re leading a sales team and aiming to skyrocket performance, it's time you acquaint yourself with Selling From the Heart. What sets Selling From the Heart apart is its refreshing take on driving sales. It zeroes in on rapidly establishing trust with clients and prospects by embracing authenticity. The upshot? Enhanced prospecting efficiency, elevated closing rates, and a surge in referrals. Learn more at www.sellingfromtheheart.net.

Connect with Glenn
Connect with Darrell

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Get instant access to the Revenue Growth Engine audiobook to get ideas to accelerate your growth.
www.revenuegrowthengine.com/book 

When I think innovation, what comes to mind are think tanks for large enterprise companies or startups huddled up in the conference room of a shared office space around an iPad. However, if anyone needs to innovate, it's small and medium-sized business. Our guest, Michael Haynes, author of Listen Innovate Grow, A Guidebook to Acquire B2B Customers, believes that SME's need to innovate in five core areas to be able to drive growth. In this conversation, he shares powerful strategies you can put to work to innovate to add value and grow revenue!
Michael Haynes is the Founder and Principal Consultant at Listen Innovate Grow.

For over 25 years, Michael has worked with companies ranging from micro-businesses to large corporates across Australia, Asia, Canada and the USA to develop and implement customer strategies and programs to drive business growth.

His passion is helping CEOs and Business owners of small and medium-sized businesses operating in B2B markets to achieve the growth and impact they seek. Michael is also an avid traveler and is regularly invited to be a guest speaker and panelist for an array of SME events and podcasts across Australia, Canada and the United States.

Listen Innovate Grow

Connect with Michael
Connect with Darrell

FREE AUDIOBOOK
Get instant access to the Revenue Growth Engine audiobook to get ideas to accelerate your growth.
www.revenuegrowthengine.com/book 

Do you want more time, attention, and money from your prospects and clients? You will love this conversation with one of my all-time favorite authors, Joseph Pine, author of The Experience Economy.

Our guest today is Joseph Pine II. He is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups. He is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings.

In 2020 Joseph Pine and James Gilmore released a new edition of one of my all-time favorite business books, The Experience Economy: Competing for Customer Time, Attention, and Money. This book demonstrates how goods and services are no longer enough; what companies must offer today are experiences – memorable events that engage each customer in an inherently personal way. I'm not alone in being a fan of this book. The Experience Economy has been published in fifteen languages and was named one of the 100 best business books of all time by 800ceoread.

Joe is also a contributor to the Harvard Business Review. He co-authored a thought-provoking article in the January 2022 edition, "The New You Business." This article is packed with powerful ideas we will explore in our conversation today.

If you have a sales team and you want to boost results, you need to get to know Selling From the Heart. What's excellent about Selling From the Heart is how it takes a different approach to drive sales. The goal is to build trust quickly with clients and prospects through authenticity. The result is more effective prospecting, higher close rates, and more referrals. Best of all, the Selling From the Heart methodology works with your existing sales model. To learn more, visit www.sellingfromtheheart.net and make sure to listen to me and my co-host Larry Levine each week on the Selling From the Heart Podcast!

FREE AUDIOBOOK
Get instant access to the Revenue Growth Engine audiobook to get ideas to accelerate your growth.
www.revenuegrowthengine.com/book 

In today’s conversation we are going to explore the critical role of sales management. Rene Zamora is the author of Part Time Sales Management. He helps companies solve the sales management dilemma faced by small companies where the owner needs to play the role of a sales manager. Rene identifies five core elements of sales management and builds them into a practical system. These ideas are great for small businesses and are also very applicable to anyone in a full-time sales management position.

FREE AUDIOBOOK
Get instant access to the Revenue Growth Engine audiobook to get ideas to accelerate your growth.
www.revenuegrowthengine.com/book 

This week we’re joined by Jim Kahrr, author of The Science of Customer Connections. He is passionate about helping businesses manage their message so they can grow. In the Revenue Growth Engine book, I talk about how the fuel for your growth engine is a message that is focused on your ideal clients and the business outcomes they want to achieve. Jim’s ideas will help you reshape your message and ensure that everyone in your organization is saying the same thing. 

FREE AUDIOBOOK
Get instant access to the Revenue Growth Engine audiobook to get ideas to accelerate your growth.
www.revenuegrowthengine.com/book 

At some point, every sales person and marketer feels like they are being pulled into the commodity trap with increasing pressure on margins. Amy Franko, author of The Modern Seller: Sell More And Increase Your Impact In The New Sales Economy, shares relevant lessons she learned from her experience in the computer industry. You'll discover new ideas to help you succeed as we explore the five attributes of successful modern sellers. 

FREE AUDIOBOOK
Get instant access to the Revenue Growth Engine audiobook to get ideas to accelerate your growth.
www.revenuegrowthengine.com/book 

In today’s economic uncertainty right now it’s more important than ever to be able to clearly articulate value. Today’s we’re going to take a deep dive into how to create and communicate value. Today, we are going to talk about value with my new friend, Mark Boundy. Mark is the author of Radical Value. He’s a fellow member of the C-Suite Advisors. Most of all, he’s passionate about helping companies understand and articulate their value proposition.  

FREE AUDIOBOOK
Get instant access to the Revenue Growth Engine audiobook to get ideas to accelerate your growth.
www.revenuegrowthengine.com/book 

Last week Matt Dixon, co-author of The Challenger Customer, presented data that showed there are an average of 6.8 decision makers and influencers in a B2B buying team. This week, Carson Heady, Senior Enterprise Account Representative for Microsoft, takes it a step further. He works in sales environments where not only are there teams on the buyer side, there are also teams on the seller side. He shares field-level strategies to maximize team selling effectiveness. Carson is the best-selling author of The Birth of a Salesman Series and widely regarded as a top sales influencer. 

FREE AUDIOBOOK
Get instant access to the Revenue Growth Engine audiobook to get ideas to accelerate your growth.
www.revenuegrowthengine.com/book 

How do we sell in an economic downturn? The closest example in recent history is the 2008/2009 crisis. During that time, Matt Dixon and Brent Adamson wanted to find out why some reps were succeeding while many failed. This research led to the Challenger Sale and then, The Challenger Customer. These books are packed with insights on the type of sales reps (challengers) and the corresponding type of buyer (mobilizers) that will drive the most results. In this episode, you'll hear Matt's perspective on what salespeople and marketers should be considering as we work to recover and grow revenue. 

FREE AUDIOBOOK
Get instant access to the Revenue Growth Engine audiobook to get ideas to accelerate your growth.
www.revenuegrowthengine.com/book 

Boil business down to its most basic level and you have two things: people and processes. While marketing and sales teams are usually great with people, they are often like the wild west when it comes to process. To help, I've invited David Veech to the conversation. David is a systems analysis and process improvement expert. From his time as an officer in the US Army to teaching at The Ohio State University and consulting with many companies as part of the C-Suite Advisors Team, he brings deep expertise that can benefit your marketing and sales team. He teaches organizations how to obliterate obstacles, accelerate innovation, and elevate performance by teaching leaders how to love, learn, and let go. 

FREE AUDIOBOOK
Get instant access to the Revenue Growth Engine audiobook to get ideas to accelerate your growth.
www.revenuegrowthengine.com/book