Reframe to Create – Details, episodes & analysis

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Reframe to Create

Joy Spencer

Business

Frequency: 1 episode/15d. Total Eps: 127

The dream job is dead. So is the endless pursuit of productivity. Now it's time to work in a completely new way that leaves you feeling purposeful, powerful and satisfied in all that you do. Learn how to set yourself apart by creating with your gifts, making a unique contribution, and finally getting paid to be you. To help you with this Joy Spencer, an experienced and certified Executive Leadership and Storytelling coach uses her C.R.E.A.T.E. framework to take you on your transformative work journey with reframes, tips, stories and guest interviews. You'll never work the same way again after you develop your Signature Creation and StoryBrand.

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Apple Podcasts

🇨🇦 Canada - careers
06/03/2026
#98
🇨🇦 Canada - careers
04/03/2026
#57

Spotify

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https://www.linkedin.com/in/joy-spencer/
113 shares
https://www.linkedin.com/in/joy-spencer
17 shares
https://www.linkedin.com/in/travisleehoward/
5 shares

https://reframetocreate.com
31 shares
https://reframetocreate.com/whoyouare/
4 shares
https://reframetocreate.com/restoried
4 shares

https://www.youtube.com/watch?v=fMOlfsR7SMQ
2 shares
https://youtu.be/m7NuVjpi72c
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https://www.youtube.com/watch?
1 share

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RSS feed quality

Good

Score global : 79%

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125: You Can Build a New You (Part 3 of 3) : Reframe

Episode 125

Wednesday, February 18, 2026 • Duration 11:37

You can only go as far as who you are today.

That might feel limiting… unless you remember this:

You're not stuck with who you are today.

In this final episode of the 3-part Narrative Identity series, I walk you through Step 3: Reframe — the intentional rebuilding of your narrative identity so you can expand what's possible for you and your team.

Because you don't create from strategy alone.
You create from identity.

This episode builds on:

Reframe to Create Episode 123 – Reveal
Reframe to Create Episode 124 – Reclaim
And earlier identity foundations in Reframe to Create Episode 122 and Reframe to Create Episode 31

In this episode, I share:

• Why you cannot skip the process and jump straight to slogans
• The difference between identity work and strategy work
• The powerful rallying phrase your team must define:
We are… We believe… We belong to…
• The bonus clarity statement:
We do… so that… the people we serve can…

When your narrative identity is clear, alignment increases, shadow narratives lose power, and innovation gains momentum.

You are not limited by who you are today.
You can build a new you.
And your team can too.

Ready to reveal, reclaim, and reframe your narrative identity?

Email me at joy@reframetocreate.com with the subject line: Narrative Identity

It's time to reframe to create.

Referenced Episodes

Reframe to Create Episode 124 - If You Won't Choose, The Choice Will Be Made For You (Part 2 of 3): Reclaim

Reframe to Create Episode 123 - What You Won't Look at Will Kill You (Part 1 of 3): Reveal

Reframe to Create Episode 122 - It All Starts With and Goes Back to Who You Are

Reframe to Create Episode 31 - You Can Only Go As Far As You Are

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations. Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy. This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future. It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.

Follow Joy on LinkedIn - https://www.linkedin.com/in/joy-spencer/

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124: If You Won't Choose, the Choice Will Be Made For You (Part 2 of 3) : Reclaim

Episode 124

Wednesday, February 4, 2026 • Duration 13:44

In Episode 123, we talked about Reveal—the courage it takes to finally look at what's already shaping your behavior, your decisions, and your results.

Today, we move into Part 2: Reclaim.

Because once you can see your narrative identity, you don't get to stay neutral anymore.

Not choosing… is still choosing.

And that choice always comes with consequences.

In this episode, I explore why reclaiming your narrative identity is fundamentally about making intentional choices—especially as teams and organizations that want to create something new, meaningful, and lasting.

In this episode, we explore:

Why avoiding a decision doesn't protect you from consequences—it guarantees them
How passive choices quietly shape team culture and outcomes
What it really means to reclaim your narrative identity (hint: it's not about keeping everything)
Why teams that don't choose their narrative identity end up being driven by shadow identities
How unspoken assumptions sabotage alignment, strategy, and innovation

Why narrative identity work must be done together and out loud

In Episode 125, which is the final episode of this 3-part series, I'll walk you through Reframe—the step where you intentionally reconstruct a new narrative identity that sets you up to create and innovate in power.

Reveal shows you what's there.
Reclaim helps you choose what stays.
Reframe is where the future gets built.

Are you ready to do this work now?

If you're ready to reclaim your creating power and help your team reveal, reclaim, and reframe its narrative identity, email me at:

115: From Gift to Impact with the Mindful Business Paradigm (R) | Travis Lee Howard

Episode 115

Wednesday, October 1, 2025 • Duration 38:54

What if your business, team, or even your personal work rhythm could actually grow because of friction — not in spite of it?

That's the question we dig into with today's guest, Travis Lee Howard, as he shares his powerful framework called the Mindful Business Paradigm (MVP).

This isn't just another business model — it's a way to diagnose where things are off, whether you're a leader, creator, or changemaker trying to do mission-minded work that actually matters.

Travis breaks down the four-part paradigm — Self → Customer → Machine → Team — and helps us understand how misalignment between any of these areas can derail your impact.

But with the right questions and reframes, you can find your way back to clarity, connection, and creativity.

🔑 In this episode, you'll learn:

How to use friction as your best diagnostic tool
The real reason your systems or team might be struggling (hint: it's probably not the tools)
How non-founders and employees can use this to find their place and amplify their impact
Why your most powerful leadership move is to speak your inarguable truths

🧠 One Big Reframe

"When things break down, don't panic — diagnose. Are you out of sync with yourself, your customer, the machine, or the team?"

💡 Whether you're a:

Business leader growing your company
Employee searching for purpose and alignment
Consultant designing better systems
Or creative finding your path back to meaningful work...

This episode is your invitation to pause, realign, and reimagine how your work flows from gift to impact.

🔗 Resources & Links

Connect with Travis Lee Howard on

025: Commitment [Part 1] 5Cs of a Creating Maven

Episode 25

Wednesday, January 5, 2022 • Duration 16:12

A New Year often brings lots of talk about making commitments to new resolutions.

But our current view of commitment isn't serving us.

At all.

It's got us blasting up like rockets and fizzling out way before the finish line.

In this episode, you'll get a reframe on commitment that'll help you stay the course of your creating journey.

This episode kicks off a 5-part series on the 5Cs of a Creating Maven. These are the 5 key characteristics you'll need in order to truly embrace the identity of a person who is creating with their gifts and getting paid for it.

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations. Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy. This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future. It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.

Follow Joy on LinkedIn - https://www.linkedin.com/in/joy-spencer/

024: End the Year with a Big Fat No

Episode 24

Wednesday, December 22, 2021 • Duration 22:25

It's time to drop the dead weight!

As we approach 2022, you may be plotting and planning about all the new things you're going to do and add in the new year.

But a new year is not just about adding things.

It's also about all the things you need to stop, say no to, and leave behind.

In this episode, I share five of the most important things you need to leave behind in 2021 in order to truly step into your full power as a creating maven in 2022.

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations. Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy. This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future. It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.

Follow Joy on LinkedIn - https://www.linkedin.com/in/joy-spencer/

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023: Your Yes is Your Fuel

Episode 23

Wednesday, December 8, 2021 • Duration 15:21

What would happen to your engine if you put the wrong fuel in your tank?

I think you know it'd be a complete disaster!

We know how important getting the right fuel is when it comes to our cars but it seems we lose sight of this when it comes to our lives.

In this episode you'll learn:

How what you say yes to is your daily fuel by default
The best fuel for your life if you're going to be a true creating maven
A practice to get the right fuel in your life on a daily basis

It's time to say yes to the right fuel!

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations. Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy. This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future. It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.

Follow Joy on LinkedIn - https://www.linkedin.com/in/joy-spencer/

022: How to be Indistractable in Chaos

Episode 22

Wednesday, November 24, 2021 • Duration 23:41

What do you do when things have become chaotic on the job?

Do you try to leverage the mayhem to your benefit?

Do you try to dominate and bring things under control so you can stop the madness?

If you're a creating maven there's only one thing for you to do.

You've got to become indistractable.

But how?

In this episode, I share three steps to take in order to become indistractable in the midst of any messiness that pops up around you.

Because the world needs you to focus on creating the beautiful things and experiences you were born to create, and not battling the latest drama that's floating around the office.

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations. Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy. This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future. It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.

021: How to Stay Committed to an Imperfect Creating Journey | Nana Ekua Brew-Hammond

Episode 21

Wednesday, November 10, 2021 • Duration 31:21

Have you ever wanted to give up because you questioned if all the effort you've put into creating was worth it at all?

My guest knows all about this and shows us how to remain committed to creating, despite the challenges along the way.

In this episode, author Nana Ekua Brew-Hammond teases nuggets of gold from the toughest lessons she learned not just before but also after the debut of her novel "Powder Necklace".

Lessons like:

Accepting that there's never going to be a perfect set of circumstances to make creating easier
Learning to follow your creative spark even if it switches gears
Knowing when something you've created has missed its time.
Embracing the new parts of yourself you'll discover on your creating journey.
Realizing that decision points don't just come once. They come again and again.
Seeing that creating isn't an easy road that gets easier. It's not even a hard road that will get easier. It's often a hard road that gets harder. Even so. Keep going. It's still worth it.

Even if you've never felt like you had "a book inside you waiting to come out" there's so much you're going to learn from this episode about committing to a creating journey that's windy, twisty, and gloriously imperfect!

If you've never read Nana Ekua Brew-Hammond's debut novel "Powder Necklace" then you're missing out and need to "run not walk" to grab your copy!

Learn more about what Nana is doing next by visiting: www.nanabrewhammond.com

My Guest: Nana Ekua Brew-Hammond is an American-Ghanaian writer of novels, short stories, and a poet. In 2014 she was chosen as one of 39 of Sub-Saharan Africa's most promising writers under the age of 40, showcased in the project. Nana has been featured on MSNBC, NY1, SaharaTV, ARISE TV and has been published in Ebony Magazine. Her writing has also appeared in New Daughters of Africa: An International Anthology of Writing by Women of African Descent, Everyday People: The Color of Life-A Short Story Anthology, African Writing, Los Angeles Review of Books, Sunday Salon, and the short story collection, Women's Work. Coming up next from Nana is a new novel, a children's picture book, and a short story in the anthology Accra Noir.

020: Why Your Boundaries Game is Weak (and How to Get a Strong One)

Episode 20

Wednesday, October 27, 2021 • Duration 14:09

Did you know that boundaries aren't about saying no?

What?!!

If boundaries aren't about saying no then what're they about?

And how can knowing this help you get the life you want?

That's what we'll get into during this episode so that you can get a strong boundaries game because like most folks I bet your boundaries game is weak!

It's the reason you keep finding yourself in things that you never planned or promised yourself you wouldn't get sucked into.

It's the reason your plate always feels full of other people's agenda and never your own priority.

Do you even know what your priority is anymore?

Let's stop the madness so you can get your life back and create the things that are most important to you!

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations. Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy. This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future. It is this commitment to that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.

019: The secret to job satisfaction. It's not what you think.

Episode 19

Wednesday, October 13, 2021 • Duration 24:25

What if I told you that there are people out there who are experiencing job satisfaction, right now?

They don't dread Mondays and they don't anticipate Fridays.

Can you believe that?

They are a rare breed but I think it's time that came to an end.

It's possible for this to be the norm for you too!

That's why I'm going to share their secret so that you can also experience fulfillment in your work right now.

In today's episode, you'll learn:

Why you don't need to find your dream job
The most important thing you need to ask before you go to a new job
Two things I do not and two that I do recommend in order for you to set yourself apart in your 9-to-5
4 steps to create and own something of your own on your job

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations. Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy. This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future. It is this commitment to that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.

Reframe to Create – Details, episodes & analysis

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Reframe to Create – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

LinkedIn35

Other99+

Youtube6

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

LinkedIn35

Other99+

Youtube6