Many agents struggle with seller leads and dread the thought of cold calling.The constant rejection and awkward conversations can drain our energy and enthusiasm.

But here's the catch: if we want to work with more clients and sell more homes, we need to tap into those seller leads. Ignoring them means leaving money on the table.

By leveraging innovative marketing strategies and modern technology, we can transform the way we approach buyer and seller leads. Instead of traditional cold calling, how can we utilize targeted online advertising, social media outreach, or content marketing?

In this episode, co-founder of Devon and Dustin Fox Homes and best-selling author Dustin Fox joins me to talk about buyer and seller leads, reviews and why they’re so important as well as what it means to attain real results by taking action.

You’ll also learn;

-The influence of reviews.

-Why the only way to win is to actually win.

-Generating buyer AND seller leads. 

-Video content strategy and why it matters.

-Why no budget doesn’t mean no solution. 

Guest Bio

Dustin Fox, alongside his wife, Devon, lead a top real estate team in the DC Metro area. High school sweethearts and devoted parents to three daughters, they have been in the real estate business for over eight years. 

Their rapid growth is notable, rising the ranks to amongst the top of their market in just 24 months, even in a declining market. Dustin attributes much of his learning to non-real estate resources, emphasizing the value of books in gaining new perspectives. His routine, involving long working hours punctuated by reading business biographies and advertising books, reflects his dedication to his career. Dustin has an obsession for all things advertising. Between Youtube Ads, Facebook, Instagram, and Google PPC, Dustin shares exactly how to scale your real estate business quickly in his book "Six Weeks to Real Estate Success." Whether you're a brand new agent, or a seasoned vet looking for help to modernize your marketing, this is the book for you. This book is a comprehensive roadmap, offering step-by-step video instructions and valuable insights for both new and experienced agents.

Buy Six Weeks to Real Estate Success: An Actionable Guide For Ambitious Agents on Amazon here: https://www.amazon.com/Six-Weeks-Real-Estate-Success/dp/B0CSK2JR24 

Buy the Kindle edition here: https://www.amazon.com/Six-Weeks-Real-Estate-Success-ebook/dp/B0CSC6RMCT 

Visit https://www.foxessellfaster.com/

In today's competitive business landscape, nurturing leads and maintaining a robust database is paramount for sustained success. Without a streamlined system in place, valuable leads can easily fall by the wayside, costing us both time and money.

Potential clients slip away, opportunities for repeat business are missed, and our revenue potential remains untapped. Without personalization and relevance in our approach, prospects may feel disconnected and disengaged.

How do we stay up to date with leads? How does remembering detail when it comes to clients help us keep them engaged? What is the role of personal touch when it comes to lead generation and follow ups?

In this episode, we share 8 tactical and practical steps for lead generation follow ups and how to stay in contact with your database. We also talk about the context behind them from both agent and lender perspectives.

You’ll also learn;

• Creating conversation to bring value to other people

• The importance of personal touch

• How to understand rejection

• How to nurture your circle

• Why we don’t always have to gain from opportunities

Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

In the world of real estate, many agents find themselves trapped in a cycle of traditional approaches that yield limited results. 

A lot of people are of the mindset that success is reserved for those who have reached a certain level, creating a barrier that many struggle to overcome.

How do we shift from this mindset of limitation and look at new experiences and realities to unlock opportunities? How does this help us to challenge ourselves and grow?

In this episode, Seattle agent and investor Aaron Hendon joins me to talk about inner game strategies to level up success, conversations we have in real estate and the importance of being honest about who you are.

You’ll also learn;

• Countering shiny object syndrome

• Emotional freedom technique (EFT)

• Communication processes: Texting vs. talking

• Overcoming limitations

• Acknowledging reality

• Gratitude

Guest Bio

Aaron Hendon’s extensive experience in real estate and entrepreneurship has given him a unique perspective on how to navigate even the most unstable market conditions. His expertise has helped over 10,000 people, from all walks of life, get unstuck and grow sustainably as entrepreneurs and leaders. As an educator and international speaker, Aaron is passionate about sharing his knowledge with others and helping them achieve their goals.

Aaron’s journey began in New York where he graduated from SUNY Purchase with a BFA in 1987. After discovering that his fine art degree made him eligible to work in the food service industry anywhere in the country, he started waiting tables and eventually opened his own bakery, Fred’s Bread & Bagel, a real New York bagel shop in Albuquerque. He sold it 9 years later as a business grossing over $1,000,000 annually. In 2000, Aaron landed in the Pacific Northwest where he has since established himself as a prominent figure in the real estate industry.

He’s been a top selling Realtor for 10 years and is currently the Managing Broker for Christine & Company, a top eXp team in Seattle and now lives on a small island off the coast of Seattle with his brilliant wife, Kael, his two brilliant children, Leela and Jonah, and his adoring GoldenDoodle, Rozy.

Visit therealtorsedge.com 

Visit https://www.aaronhendon.com/ 

Find Aaron on LinkedIn @Aaron Hendon 

Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

With everything that has happened over the last couple of years, we’re starting to see many things normalize, which means there are more business opportunities than before. 

What are the things that you can do to get some of that business now?

In this episode, the roundtable shares ways to maximize opportunities in order to get business quickly.

Things You’ll Learn in This Episode 

• Why you need to commit to yourself if you want to have a change
• How to target orphan leads
• Why you should door knock with someone of value
• How a Unique Selling Proposition will help your business stand out
• How to find the 5 key relationships that will give you deals
• How to apply SMILE in Marketing

For many real estate agents, calling people you barely know is terrifying. What if they hang up, send us to voicemail, or don’t answer at all? Cold calling is a crucial part of real estate, so we can’t avoid it, but we can mitigate the fear and hesitance. 

How do we deal with fear so we can cold call more effectively? In this special episode, join us for some midday cold-calling fun to generate some leads! 

You’ll also learn; 

• Why you should try cold calling
• How to follow up on potential leads 
• Strategies for eliminating fear 
• Why you need to be consistent

After being on a semi-hiatus for a while, open houses are making a comeback. There’s no denying that they are a great way to create relationships and boost our sales, but if our open house skills are a little rusty, the idea of hosting one can be daunting. 

How do we prepare for open houses so they can help us generate business? 

In this episode, the roundtable discusses open houses and provides strategies on how to deal with them in a smart and time-saving way.

You’ll also learn; 

• Why you should treat your open house like an epic event
• Why you need to advertise your event in Facebook
• How to make content about your open house
• Why you should hire someone to help in your open house
• Why an open house during weekdays is more effective

Most people are aware of marketing funnels - they know how entrepreneurs and marketers use them to boost conversion and drive sales. Could this awareness mean that our marketing strategies may not be as effective as they were before? 

What measures can we use to level up our advertising game and improve sales?

In this special episode, the roundtable provides advice on how to amplify your marketing and use automation to help your business grow.

Things You’ll Learn in This Episode 

• Why you should use an automated system for your business
• Why you need to include your Unique Selling Proposition (USP) in the funnel
• How demonstrating specialty will help people reach out to you
• Why you should make people understand your call to action
• Why you need to have one singular message in your content

When you’re just starting out in the real estate industry, it takes time to learn the ropes. You don’t know how to network and get clients, it feels hard to get noticed and hard selling won’t work. 

How do you get those initial connections and small wins that will help you excel?

In this special episode, entrepreneur, investor, and philanthropist, Brian Offner shares insights on how to build authentic relationships and how you can maximize them to scale your business.

Things You’ll Learn in This Episode 

• Why you should build authentic relationships and give back to the community
• Why you need to find a routine that works for you
• Why you need to evaluate what you're doing
• How to maximize your personal spheres of influence

Guest Bio

Brian Offner is an entrepreneur, an investor, and a philanthropist. He operates multiple business verticals within the real estate space. Brian is passionate about acquiring knowledge and helping other entrepreneurs. 

Brian has a new book entitled: “Beyond Existing: Attacking your Potential in Business, Family, and Personal Health.” Check out this motivational guide if you want help with your business and life!

Andrew Tate has become a trending, worldwide sensation in a very short time, a feat most people can only dream about. Like him or not, you can’t deny the amount of attention and buzz he’s generating right now. 

What measures did he take to get that kind of fame, and what can we learn from him?

In this episode, the roundtable discusses the techniques that you can use to boost your fame and polarize yourself in the real estate industry.

Things You’ll Learn in This Episode 

• How to polarize yourself as a real estate agent 
• Why you need to make content on a regular basis
• How to leverage word of mouth
• Why you should take action on what you learn
• The importance of eliminating expectations  

In real estate, relationships make or break our businesses, and the more we can systematize the process of building and maintaining them, the better. What are the things that we need to do on a consistent basis to get in front of people and stay top of mind? 

In this special episode, real estate investor, educator, best-selling author and speaker, Tim Kelly shares advice on creating and sustaining connections to help you excel in the real estate industry.

Things You’ll Learn in This Episode 

• Why you should choose people you want to have a relationship with 
• Why you need to prepare an elevator pitch
• How to get referrals 
• How email campaigns and social media can help you gain clients
• How calling people can help build trust and connection
• Why you need to demonstrate expertise in the field

Guest Bio

Tim is a Real Estate Investor & Educator, a Best-Selling Author, Speaker, and recently separated from the US Navy as a Chief Petty Officer after 15 years of service. As VP of Education & Co-Owner on the incredible platform, Active Duty Passive Income (ADPI), Tim is helping active, veteran, reserve, and other military affiliated personnel realize their financial freedom goals through real estate investing.

Tim has been investing in real estate since 2011 where he purchased his first single family residence with the intention of forcing appreciation and flipping for a profit. That was also his first “house-hack,” where he quickly learned the benefits of long-term buy and hold real estate were much more aligned with his goals. Through analyzing hundreds of multi-family properties, Tim has built an incredible network of real estate professionals, owns, controls, or has directly been involved in over 1,000 income-producing units and looks forward to acquiring 5,000 multifamily units within the next three years. Tim earned a Bachelor’s degree in Organizational Management from Ashford University while on active duty.

Tim is now a Senior Managing Partner of both Kelly Housing Group and ADPI Capital where he and his partners invest in and syndicate multifamily property in the affordable and workforce housing spaces with a focus on apartment communities, mobile home communities, and storage facilities. 

For more information, visit https://www.activedutypassiveincome.com/ and get the book Military House Hacking at https://militaryhousehacking.com/. 

The recession is real, and we can’t avoid it. However, we can implement measures that will help us protect our finances and our businesses. What are the things that we need to do during this situation?

In this episode, the roundtable shares tips on recession-proofing your business to help you survive these hard times.

Things You’ll Learn in This Episode 

• Why you need to put the work in during these times
• Why you should have conversations every day
• Why it's crucial to set up a unique selling proposition 
• Why you should accentuate your brand
• How to maximize various social media platforms

Are you considering hiring agents? A referral is one way to do it. But how do we go about getting those agents through word of mouth?

In this episode, CEO of Keller Williams Greater Metropolitan in Ohio, Michael Repasky shares his secret on attracting agents through referrals and how it can help your business grow.

Things You’ll Learn in This Episode 

• Why it’s essential to build and nurture relationships
• How to provide information to help people make better decisions 
• Why you need to offer something at every step of the pipeline 
• How to reinforce to new agents that they're in the right place

The market is shifting, and for many agents, it will be a rude awakening. To survive and even thrive, we must prepare ahead of time. What are the things we need to do right now?

In this episode, the roundtable shares advice on surviving the market shift and why you should double down on your marketing. 

Things You’ll Learn in This Episode 

• How to prepare for the market shift
• Why it’s crucial to build and maintain connections
• Why you need to double down on your marketing
• Why you should provide relevant and helpful content 
• How to get the attention of your audience
• Why you should find something that you’re good at 

In an ever-evolving economic landscape, the outlook on the housing market and interest rates, coupled with insights into where the economy is headed, is vital information. 

Without a clear understanding, people find themselves ill-equipped to make informed decisions about investments and the financial future.

How do we break down and understand what the economy truly means for us and our businesses? Where exactly is the economy headed in 2024? What does the housing market and interest rates look like for the new year?

In this episode, internationally acclaimed economist and public speaker Elliot Eisenberg joins us to talk about the economics forecast for 2024 and what it means for real estate.

You’ll also learn;

• Is the economy actually doing great?

• The impact of inflation

• What is traditional affordability?

• Housing formation

• Never negotiate against yourself

Guest Bio

Elliot Eisenberg, Ph.D. is an internationally acclaimed economist and public speaker specializing in making economics fun, relevant and educational. He earned a B.A. in economics with first class honors from McGill University in Montreal, as well as a Masters and Ph.D. in public administration from Syracuse University. Eisenberg, is the creator of the multifamily stock index (the first nationally recognized index to track the total return of public firms principally involved in the ownership and management of apartments), the author of more than eighty-five articles, and is a regular consultant to several large real estate professional associations, hedge funds and investment advisory groups. 

He has spoken to hundreds of business groups and associations, as keynote speaker. Dr. Eisenberg has been invited to testify before lawmakers and is often asked to comment on proposed legislation. His research and opinions have been featured in Bloomberg, Business Week, Bureau of National Affairs, Forbes, Fortune, and many other publications. He is a regularly featured guest on cable news programs, talk and public radio.

Visit https://econ70.com/ 

Find Elliot on LinkedIn @Elliot Eisenberg

Text Bowtie to 668-66 

Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

We can't please everyone, and there will always be negative feedback about us and our business. How can we use that to our advantage?

In this latest episode, the roundtable discusses the effect of press on your brand and how you can make the most of it.

Things You’ll Learn in This Episode 

• Why mostly all press is a good press

• Why you should be your authentic sell

• How creativity can help your brand
• Why you need to make yourself relatable
• Why you should be entertaining (but not rude) to your audience

When the consumer gets used to the same marketing materials, it can affect how well they respond to anything different, which can decrease the reach and ROI of our ads.

Can we achieve more by actually blending in? 

In this episode, the roundtable provides pointers on improving your advertising so that people can notice it. 

Things You’ll Learn in This Episode 

• How to make your ad stand out 
• Why you need to experiment to see what works
• How to catch the attention of your audience
• How influencers can help with your ads
• Why you should consider scaling your budget
• The avenues that will help you increase your visibility

Prospecting anxiety is a feeling many salespeople are all too familiar with. It’s that sinking feeling in the pit of your stomach when you have to make a call, knock on a door or reach out to someone in your database. 

What causes this hesitation and how do we overcome it? 

In this episode, repeat guest, Integrative Productivity Coach, writer, speaker and host of Productive Flow, Angela Kristen Taylor shares what to do when we run up against prospecting anxiety. 

Things You’ll Learn in This Episode 

• Why many salespeople struggle with typical sales training methods
• What Fred Flinstone can teach us about mindset
• How to solve our prospecting anxiety by going inward 
• Why we have to sell on alignment, not targets 
• How to create a happier salesperson (in yourself or the people you lead) 

Guest Bio

Angela Kristen Taylor is an Integrative Productivity Coach, writer, speaker and host of Productive Flow. She serves as a transformational catalyst to visionary entrepreneurs and sales professionals. Angela’s signature method, Productive Flow, integrates emotion, energy, time and focus to help clients create natural productive flow and achieve higher levels of success in business and more importantly, in life. For more information visit https://angelakristentaylor.com/ and book a call with her http://productiveflow.as.me/hello

For humans, it’s natural to be hesitant to change, especially when it comes to some of the huge tech disruptions that have come up recently. Not all change is bad. Developments can bring us massive opportunities and future-proof our businesses. How can we adapt to change to benefit our real estate businesses?

In this episode, the roundtable gives tips on how to excel in an industry experiencing disruptions and changes. 

Things You’ll Learn in This Episode 

• Why you need to be knowledgeable about disruptive technologies
• Why you should adapt to the latest developments
• Why you should focus on creating Instagram Reels
• Why you need to provide value to your audience

There are many new developments in the digital world, and they can be overwhelming. However, they provide new opportunities that may be advantageous to our businesses.

How can we adapt to these changes and maximize their potential?

In this episode, the roundtable opens your eyes to the latest technologies you can use to boost your revenue and move your business forward.

Things You’ll Learn in This Episode 

• Web3, and how to use it to your advantage
• How virtual reality changes the real estate industry
• Why you should be a part of the metaverse 
• How the new technologies help provide more value to clients
• Why you should educate yourself about the changes in the digital world

With the challenging situation the world is facing today, we have to prepare for when a recession occurs while there’s time. How can you maintain or boost your income during a situation like this?

In this episode, the roundtable provides advice on how to recession-proof your real estate business to secure your financial life.

Things You’ll Learn in This Episode 

• Why you should diversify your income streams
• Why you need to be an expert in consumer mindset and real estate 
• Why you should network and maintain relationships with successful people
• Why you should consider being a part of a team
• How to make use of real estate avenues
• Why you need to have a unique selling proposition

Real estate gets really overwhelming when you need to do many tasks, but there’s a simple way to lighten the load - hiring an assistant. 

How do we go about creating that first piece of leverage in our businesses? 

In this special episode, Coach Hank shares his story of hiring his first assistant and why it’s easier than you think. 

Things You’ll Learn in This Episode 

• How to compensate your assistant
• Why you should do the work to get the essential skill sets
• Why you need to be honest and own it

Nobody likes a salesy agent. To grow a solid client base, we have to do something that will capture interest while showing that we also care, and that we aren’t in it for ourselves. How do we do that?

In this episode, you’ll learn how to make your marketing personal and how building relationships can help your business grow. 

Things You’ll Learn in This Episode 

• Why you need to make your marketing personal 
• Why you should be an expert in your local territory
• Why you need to start conversations to build relationships
• Why tonality, content, and visuals are crucial in delivering your message properly

If you’re just starting out in real estate, you might be unsure of the differences between a listing agent and a buyer agent. However, it’s essential to learn about them so you’ll know what type of agent you want to be.

In this episode, Coach Hank shares his experience as a listing agent and a buyer agent to help you decide on the best path for you.

Things You’ll Learn in This Episode 

• Why being a listing agent is better than being a buyer agent
• Why you need to think of your long-term goals
• What is a destructive abundance in Real Estate 
• Why you should invest in passive income sources

Prospecting is a crucial part of running a thriving real estate business, but not all agents are good with prospecting or even comfortable with it. But how can we get more clients if we don’t network?

In this episode, you’ll learn how to properly communicate with your prospects to close deals and gain referrals.

Things You’ll Learn in This Episode 

• Why your tone and words are crucial when talking to leads
• Why you should excite your prospect
• The 5 elements you should hit in your prospecting 
• How to apply the Marketing Rule of 3
• Why it’s essential to network with other people

In 2024, technology is set to revolutionize the way we do business even further. It's not just about staying relevant; it's about thriving in a landscape where innovation is key. 

AI is not here to replace us but is a tool that can make our jobs easier, increase efficiency, and unlock new possibilities.

What is AI doing right now? What's coming down the pipeline in 2024, and how will it reshape our business landscape?

In this episode, Realtor and leader in the delivery of Project and Program Management solutions for Support Geeks, Michael Fielden joins us to talk about the latest AI developments, functionality, and embracing the fun and different ways technology can enhance our work.

You’ll also learn;

• Should we keep making cold calls?

• Moving forward with marketing

• Breaking into different marketplaces

• Authenticity and AI

• How to get in front of people

Guest Bio

Michael Fielden is a leader in the delivery of Project and Program Management solutions for Support Geeks. He is a licensed REALTOR®. He has been actively involved in real estate, and real estate technology for over 25 years, and he has worked in a VP level role with firms of all sizes – from boutique to Top 50 brokerages.

He is happily married with two great teenagers and feels blessed for his time with family and friends. He enjoys his Bay Area community and the small business environment that it supports.

Prior to Support Geeks, he spent 14+ years at Fidelity National Financial-owned J. Rockcliff Realtors, starting as a director of technology before being promoted to Vice President of Technology. He continued to grow in leadership, ultimately assuming the role of Vice President of Technology for Christie’s International Real Estate Sereno after they acquired J. Rockcliff Realtors.

When he is not in the office, he is usually enjoying spending time with his family, enjoying his dog, Tucker, and exploring the Bay and surrounding areas.

Visit https://supportgeeks.com/ 

Visit https://michaelfielden.com/ 

Find Michael on LinkedIn @mfielden 

Follow Michael on Facebook @michaelcfielden  

Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Not being in front of the right audience means your content won't achieve its desired effect, but that’s not all that matters. How you create your content and what you include in it are also key factors. How do you get these things right? 

In today's episode, the roundtable provides advice on how content creation and building your brand will help you stand out in the real estate industry.

Things You’ll Learn in This Episode 

• Why you have to be authentic in making content
• Why you should consider your audience before you produce content 
• How building your brand authority can help you acquire clients
• Why you need to remove expectations 
• Why you should hone your craft
• Why you need to demonstrate your expertise to get leads

As agents, we have many connections, relationships and people we’ve transacted with over the years. The challenge is staying relevant and top of mind with these people. How do we reach out and provide value to them?

In this episode, Coach Hank shares how to maintain relationships with your clients to achieve success in your real estate business.

Things You’ll Learn in This Episode 

• How to reach out to your sphere
• Why traditional skill sets matter in Real Estate
• Why you should cultivate relationships with influential people
• Why you should position yourself as a problem-solver
• Why you need to adapt when things are changing 

When you are a new agent or an experienced agent in a new location, the idea of getting new clients can be daunting. You might not know anyone in the area, or really know much about this new market. 

How do you grow your business as a total newbie?

In this episode, the roundtable shares how to adapt to your new situation and achieve success.

Things You’ll Learn in This Episode 

• How to find clients that you’d like to work with
• Why you should be relatable to gain clients
• Why trust is important to get referrals
• Why it’s crucial to build and maintain relationships
• Why it’s essential to serve other people

Whether you’re a brand new agent or a seasoned agent who has pivoted into a new area, starting over can be a huge challenge. In order to succeed, we have to evolve our skill set and equip ourselves for the market. 

How do we set ourselves up for success if we’re starting from scratch? What are the 3 areas we need to dial in? 

In this special episode, Coach Hank shares his experience of starting from scratch and shares how to work your way up to the top. 

Things You’ll Learn in This Episode 

• Why you need to have sufficient market knowledge
• Why you should build and cultivate relationships with good agents
• How to stand out consistently 
• Why you have to put in work before gaining balance
• How to create urgency for your clients

When the market is shifting, the strategies that used to work won’t be as effective as before. We need to work harder to acquire leads and close deals. How do we adapt to this more competitive situation?

In this episode, the roundtable provides tips on what you should do to adjust to the market shift and to thrive in the real estate business.

Things You’ll Learn in This Episode 

• Why you should brush up on your scripts
• Why you need to share your story 
• Why you should have a solid Unique Selling Proposition
• How to demonstrate brand authority
• Why marketing is centered on relationships

When you are a new agent, you still have a lot to learn before you become successful in the industry. But the problem is - should you try to learn those skills on your own or is it better to join a team?

In this episode, Coach Hank Avink discusses the effects of joining a team as a new agent and what you should do to succeed in Real Estate.

Things You’ll Learn in This Episode;

• How joining a team can help you gain experience
• Why you should prioritize learning skills instead of earning money
• Why you need to choose a team that provides mentorship
• Why you shouldn’t be afraid of early friction
• Why it’s crucial to hustle in order to be successful

Any real estate agent can generate leads, but it’s not guaranteed that we can convert them to clients or get referrals. Is there a better way to get business? 

Can we create a business that will generate referrals for years and set us free from high pressure sales? 

In today’s episode of Real Estate Uncensored, we’re joined by owner of The Maroon Group Real Estate, CEO of Business By Relationships and host of the podcast Serving Not Selling, Garrett Maroon. You’ll learn why building relationships with your clients is key to a sustainable real estate business.

Things You’ll Learn in This Episode 

• How to stay in touch with your sphere
• Why you should use the relationships that you currently have
• Why you should find clients that are a good fit for your business
• Why you need to share expectations with the client early on 
• Why you need to show people that you care for them

Real estate agents are hesitant to invest a lot of money into marketing. Is a small budget enough to get the results we want? 

In today’s episode, the roundtable provides advice on how to save money on marketing and what you should focus on for the best ROI.

Things You’ll Learn in This Episode 

• Why you should avoid the scarcity mentality
• Why marketing is a continuous process
• How partnering with another business can help you save money
• Why you should focus on branding and establishing a solid USP
• Why brands should have retargeting and remarketing
• How leveraging can help your real estate business

Everyone has their own timing - some agents take years to achieve success while others do extremely well when they’re just starting out, which actually has its disadvantages. What are the benefits and drawbacks of early success? What happens if you can’t handle the pressure of it all?

In this special episode, Coach Hank shares how quick success can affect your life and what you need to adapt to those changes.

Things You’ll Learn in This Episode 

• How being successful early on can change your life
• Why you shouldn’t compare yourself to other agents
• Why you should avoid living a fraudulent life
• Why you need to live your life at your own pace
• How to accept inevitable problems 

Researching, creating, editing, and uploading content can be quite time-consuming. If we were to add all those things to our list of business tasks, nothing would get done. Is there a way to make things easier?

What are the simplest yet most effective ways to make better content? 

In this episode, the roundtable talks about content creation, and the best ways to disseminate information to stand out in the industry.

Things You’ll Learn in This Episode 

• Why social media platforms don’t want repurposed videos
• Why competitor analysis is crucial before making content
• How to make use of vertical videos to increase brand awareness
• How demonstrating a solid USP will help you gain clients
• Why continuous learning is essential for growth

In the world of hyped up social media, clickbaiting, viral content and playing to algorithms, many people gain popularity through inaccurate information and blatant lies. 

Misinformation and misleading content is rife on social media, but as real estate agents, we have to remember that people listen to us and trust us as resources and advisors. The last thing we want is to become known for misleading content or for a client to take action based on misinformation 

How do we deal with misinformation, can we use it to grow our social media following without breaking the rules? In this episode, we talk about how to navigate the crazy world of online content, fake news, clickbaiting and misleading information. 

You’ll also learn 

• Why we shouldn’t sacrifice facts for views 

• If courting controversy a good social media strategy 

• The best places to post our content 

• The difference between misinformation and information lacking context

• How to create engagement without being unethical 

• Verify before you post 

• How to ignore the noise and focus 

• Where to source reliable information and factual data 

Want to build passive income just by selling homes and building your real estate career? Reach out to Greg to grab a time to chat. Text 925-915-1978 or visit https://calendly.com/mcdaniel-44. 

Subscribe on YouTube, Apple Podcasts, or Spotify and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Resources + Links 

https://mortgagecurrentcy.com/

https://www.inman.com/

https://www.housingwire.com/

https://realtytimes.com/

In this special episode Coach Hank joins us to share how to acquire clients on social media platforms. 

Things You’ll Learn in This Episode 

• How to adapt to changes in the social media atmosphere 
• Why you should observe and digest before trying out a platform 
• How the 50-20-5-1 rule can help you grow your business 
• Why social proof is enough to gain clients 
• What platforms you should check out depending on your generation

Then there’s the Ninja Agents - the real estate professionals who lead with being of service and reap the benefits of building solid relationships.

How do we need to move away from the transactional mentality? Why do we need to stop using words like “past client”? 

In this episode, we’re joined by coach and author of Ninja Selling Larry Kendall and associate broker at CIR Realty, Sarah Johnston. We talk about what ninja agents do differently 

Things You’ll Learn in This Episode 

• The principles of excellence we have to install in our businesses 
• Why building relationships is crucial
• Where real estate agents fall short in building relationships 
• The true role of the real estate agent 
• Why we need to stop saying “past client” 
• How one agent created massive growth by implementing Ninja Selling 

Guest Bio

Larry Kendall is a coach and the author of “Ninja Selling: Subtle Skills. Big Results.”

Ninja Selling is a training system based on a philosophy of building relationships, listening to your customer, and helping them achieve their goals. It is a philosophy that rejects pushy sales tactics. Ninja Selling is an invaluable step-by-step guide that shows people how to be more effective in their sales careers and increase their income-per-hour, so that they can lead full lives. Ninja Selling is both a sales platform and a path to personal mastery and life purpose. Followers of the Ninja Selling system say it not only improved their business and their client relationships; it also improved the quality of their lives. For more information, buy the book on Amazon, visit https://ninjaselling.com/, listen to the Ninja Selling podcast and join the Ninja Selling podcast Facebook Group. 

Sarah Johnston is an experienced Realtor with a demonstrated history of working in the real estate industry in both sales and leadership. She is a past president of the Calgary Real Estate Board and she’s skilled in Marketing, Training, Ninja Selling, Negotiation, Sellers, Luxury Goods, Buyer Representation, and Sales. Follow @allthingstealestate on Instagram.  

Now that Elon Musk has taken matters into his own hands, how will this change affect this social platform? Is this the time to return your brand to Twitter?

In today’s episode, the roundtable discusses the changes that have occurred on Twitter and how we can use it to optimize our brand visibility.

Things You’ll Learn in This Episode 

• How to be a part of conversations
• Why is consistency crucial for your brand

• Why you should consider returning to Twitter
• How to interact with influencers to increase your visibility
• Why your website should have consumable educational content 

Even though we’ve had a good run in the real estate market, we’re starting to see signs of a slow-down. The agents who will survive a shift are preparing right now, but what exactly do we need to be doing? How do we brace ourselves for a dip? 

In this episode, Coach Hank Avink is back and we talk about why we need to be doubling down on our efforts for the next 3 to 6 months. 

Things You’ll Learn in This Episode:

• Why seasonality is a factor we should be considering
• Signs of slow down in the real estate market
• How to make adjustments when things change
• How to make use of opportunities when the market shifts
• Why problem-solving skills are crucial to staying in the business

Figuring out how to market your real-estate business can be quite overwhelming. With so many tools, channels and strategies out there, it might feel like we need to spend a ton of money to get new leads. Is there an affordable and efficient way to create a marketing toolkit?

In today’s episode, the roundtable provides various tips on what you need to include in your marketing toolkit to get your business off the ground.

Things You’ll Learn in This Episode 

• Why you should make use of different vehicles and communicate consistently
  
  
• Why creating a website is essential to establish your brand presence
  
  
• Why you should immerse yourself in various socials
  
  
• How to repurpose your video content for different platforms
  
  
• Why you need to stop sleeping on email marketing
  
  
• How a Unique Selling Proposition will help you gain clients

In the real estate business, it often feels like the path many agents follow only leads to wheel spinning, hamster wheel running, low profitability, and frustration.

Is there a better and more sustainable path, and what does it look like?

In today’s special episode of Real Estate Uncensored, we’re kicking off a new series with Coach Hank Avink. We’re going to lay out the roadmap to a much better way to navigate your real estate career.

Things You’ll Learn in This Episode 

• Why having a net life will be more fulfilling for you
  
  
• Why you should find your sweet spot in terms of making deals or money
  
  
• How the 20-80 rule helps build your wealth
  
  
• Why you should analyze if you want to be a part of a team or not
  
  
• How to live off your investments
  
  
• How significant it is to hold your hours accountable

The world of real estate provides a great entry into entrepreneurship, and it can lead to life changing opportunities that go beyond earning a commission check. 

One area we’re about to see some epic shifts in is the rental landscape, and today we’re joined by an entrepreneur who has tapped into an incredible opportunity in this space. 

HomeRoom is a platform helping investors earn 50% more from their rental properties, while renters pay 50% less. HomeRoom’s founder and CEO, Johnny Wolff shares his story and why agents should be looking at this opportunity.  

Things You’ll Learn in This Episode 

• The origin story of HomeRoom 
• Why HomeRoom’s value proposition isn’t going anywhere anytime soon 
• How to spot life changing opportunities through selling real estate
• The benefits of the roommate lifestyle 
• How we can use HomeRoom to provide more value to our investor clients 
• When to burn the boats in a new business venture 

Guest Bio

Johnny Wolf is the founder and CEO of HomeRoom, a Y Combinator-backed residential real estate marketplace that simplifies remote investing and streamlines affordable renting. Their marketplace connects rental property investors seeking a turnkey experience, with renters seeking quality and affordable coliving housing.

From humble beginnings with a single house in 2018, a lot of failures and grunt work, to 140 homes across 30 cities with 1,000 tenants - they’re more committed than ever to our mission. Johnny has over a decade of real estate investment and remote property management experience from building and managing his personal real estate portfolios (currently located in Austin, Houston & Kansas City) - and loves using that accumulated experience to find awesome properties for investors and do his part to improve rental investing to improve the quality of living for young people.

For more information on agent opportunities at HomeRoom, go to https://livehomeroom.com/invest or send an email to johnny@livehomeroom.com. 

For most people, TikTok is nothing more than an entertainment platform, but what if it’s exactly what your real estate business needs to grow? So many people are sleeping on TikTok and missing out on deals because it’s “not a business platform” - how do you take action while there’s still a ton of opportunity? 

In today’s episode, the roundtable offers various tips on using Tiktok to grow your real estate business to its maximum potential. 

Things You’ll Learn in This Episode 

• How to leverage TikTok so your business can flourish
• How to increase brand awareness and influence using the platform
• How to repurpose content from Tiktok for other platforms
• Why you should produce relevant content to acquire leads
• Why authenticity and education are essential to your videos

Mastery is the key to success in any business - when we get really good at what we do, it makes productivity and discipline so much easier. Do we need a ton of time on tasks to master something? How do we build strong support structures to make our habits automatic? 

In this episode, we’re joined by multi-talented, parallel entrepreneur, prolific author, and multiple SaaS company founder, Troy Broussard. He shares high level insights on productivity and how to get more out of every single day.  

Things You’ll Learn in This Episode 

• How Troy built multiple businesses without taking a social media first approach 
• The practice Troy uses to write 22 books in 14 months 
• How to create supporting structures for whatever you want to accomplish 
• The key to squeezing as much productivity out of your day 
• Troy’s no-retake content creation approach 
• Why discipline is the key to creating freedom 

People get into real estate for the opportunity to run a business on their own terms, but the industry often pushes a very narrow view of what success looks like. As a result, people follow a blueprint that’s incompatible with who they are, and they end up miserable.   

How do we start designing the real estate business and life we actually want? 

In today’s episode, the roundtable shares various tips to make the most out of your real estate life, and build a business that truly makes you happy. 

Things You’ll Learn in This Episode 

• How to stop being a real estate drone and start being an individual who chooses their own lifestyle 
• Why shiny object syndrome keeps us from living a life by design
• Why brand presence is key to creating a solid business 
• The best platform to advertise ourselves and build our brands on 
• Why we need to stop sleeping on Pinterest 
• Why success doesn’t only mean being a number 1 mega-agent 

As real estate agents, guarding and protecting our people is crucial for sustained success and well-being. In these difficult times, everyone needs kindness, and the absence of comradery can make the journey feel lonely and overwhelming. 

Why is comradery so important, and what value does it bring to our lives and businesses? How does it create a support system that helps us navigate challenges? Do we need a little more kindness in our lives?

In this episode, real estate pros Ali Garced, Shelby Johnson and Jason Boice join us to talk about how to help others in our space to feel like they belong and why it's important to ask questions.

You’ll also learn;

• If there’s power in silence

• What a mindset shift looks like for a new agents

• How to avoid being distracted by the opinions of others

• Why it's important to have options that benefit us

• Difficulties breed champions

Guest Bio

Ali Garced is an Active Duty Air Force Major as well as a full-time Realtor, with a goal of helping others achieve financial independence. In the Air Force, she serves as a Special Agent, running felony-level crimes for the Office of Special Investigations.

As a Realtor, she specializes in assisting military homebuyers and sellers during PCS relocations, and she also helps seasoned investors acquire properties for their personal portfolios. In her first 8 months as a Realtor, she achieved a ranking in the Top 24% of Buyer's Agents in Pima County based on the number of transactions. She and her wife own a portfolio of rental properties and have been featured on several podcasts related to real estate investing. 

Visit https://linktr.ee/Ali_the_Agent 

Find Ali on LinkedIn @Alexandra Garced

Shelby (Osborne) Johnson's remarkable journey in the real estate industry showcases her determination and success. After dedicating 6 years of service in the Army and leaving with the rank of Captain, Shelby delved into the real estate world. In her first year as a solo agent, she achieved an impressive feat by closing 48 deals, earning twice the payout of a Captain's salary. This early triumph earned her the prestigious title of Keller Williams Rookie of the Year 2018 in the Carolinas Region.

In 2019, Shelby established the Five Pillars Team, a model inspired by the MREA system, and later moved her team to eXp. Over the following 2.5 years, her team accomplished an astonishing 570 transactions, resulting in over 1.3 million in GCI. Shelby's dedication and innovation were evident in her decision to shift away from the traditional team model in 2021, steering Five Pillars towards becoming a nationwide community for Agents. 

Follow Shelby on Instagram @theshelbyshow__

Find Shelby on LinkedIn @Shelby Johnson 

Jason Boice, a seasoned real estate agent in Connecticut, is known for his multiple years of experience in the industry. He specializes in serving the needs of sellers and buyers throughout the state. Having worked in numerous levels of real estate throughout his life, Jason looks forward to bringing his knowledge and experience to homeowners in all neighborhoods of Connecticut.

His expertise in Connecticut's real estate market allows him to offer clients well-informed decisions. Whether the client is a first-time homebuyer or an experienced investor, Jason provides personalized solutions to meet their unique needs.

Jason's negotiation skills are finely tuned to secure the best deals and ensure favorable terms for clients. He offers comprehensive market analysis and insights, providing clients with the information needed to make sound decisions.

Visit https://jasonboice.com/ 

Find Jason on LinkedIn @Jason Boice Realtor

Follow Jason on Instagram @jasonboice.realtor  

Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

People tend to make content creation a lot more complicated than it needs to be; unnecessarily struggling with topic ideas and putting their own stamp on a subject. 

The truth is: everything we need to create engaging content already exists. There’s already a blueprint for standing out in our marketplace, all we have to do is study what’s working and create a version of it for ourselves. 

How do we adopt a marketing strategy for ourselves without outright copying or plagiarizing? In this episode, we’re talking about a simple content strategy that will increase your visibility and authority. 

Things You’ll Learn in This Episode 

• One platform that will simplify your content curation 
• How to own the first pages of Google 
• The news anchor approach to content creation 
• Why news jacking is such an effective strategy 
• How to put your own unique stamp of personality on any piece of content

Real Estate Uncensored began with the mission to equip real estate professionals with game-changing educational content to help you become a force in your marketplace. 

Over the years, our army of educational ambassadors has grown tremendously, and now all these resources are in one place for you. In our goal to provide even more information, we bring you REU Nation! 

In today’s episode, the Marketing Roundtable is going to share more about this new platform, and how it will take your business to new heights. 

Things You’ll Learn in This Episode 

• The incredible line-up of shows and hosts REU Nation will deliver 
• How REU Nation will provide the information to grow your business while saving you time 
• Why we need to start creating content like our businesses depend on it 
• One trick we can use to get comfortable with getting in front of the camera and making content

Most agents didn’t love cold calling and prospecting before Covid hit, and now that things are returning to normal and people aren’t always willing to pick up calls anymore, that’s only added fuel to the fire. 

So, how can we pivot our pre-covid strategies, make them better than ever before, and start marketing ourselves like it’s 2022?

In this episode, President of REDx, Curtis Fenn shares his top tips for agents in the post-pandemic world. 

Things You’ll Learn in This Episode 

• How to precede your reputation and increase the chances of people taking your call
• One way to succeed without hitting the phones
• The key to getting great results without working harder 
• A celebrity case study to put personal branding into perspective
• How Greg landed a $6MILLION listing opportunity 

Guest Bio

Curtis Fenn is the COO and President of REDX. Having been in the business for more than a decade, Curtis is passionate about the opportunities technology afford real estate professionals, and he loves any opportunity to help simplify the business for those looking to push the needle forward. 

To find out more, go to: 

https://www.theredx.com/ 

https://www.facebook.com/theredx/

https://www.instagram.com/the_redx_/?hl=en 

https://www.linkedin.com/in/curtis-fenn-a729972/

Or call 800-731-7339