Welcome to "Real Estate Investor Content Marketing," the podcast about helping real estate investors become content marketing wizards! Get ready for a journey where we guide you to turn your business into a content powerhouse to stand out, generate leads and make more sales.
We're about making your real estate investing brand shine through awesome content. From creating engaging stories to sharing valuable information, we want to make your content stand out and make your business successful.
If you're tired of feeling lost among other real estate investors and want to make a mark, you're in the right place. Content marketing is like using magic words to get attention; building a strong brand through it is how people pick you out of the crowd.
Imagine this: You're a real estate investor, but it feels like no one knows about the amazing deals you offer. People are passing by without realizing the incredible value you bring. Your content isn't making the impact you want, and you're missing out on opportunities.
We're here to show you how to create content that people can't ignore, and that turns your real estate investing business into a standout success. In each episode, we'll explore the secrets of content marketing for real estate investors. We'll chat with smart people, give you useful tips, and share success stories from others who've mastered content marketing in real estate investing.
Whether you're learning to tell compelling stories, figuring out social media, or growing your real estate investing business through content, we've got your back.
Look forward to having a real estate investing business where everyone eagerly waits for your content and it brings in new opportunities and investors. When you focus on content marketing, amazing things happen. You'll connect with your audience, make more deals, and become a respected real estate investing community figure.
So, get ready for a journey that covers content marketing mastery, storytelling brilliance, and creating amazing content. Let's not just make you noticed — let's make your content the star that attracts success to your real estate investing venture.
Listen up, take notes, and start building the content marketing strategy that makes you
stand out in the competitive world of real estate investing. Your success story is unfolding right now!
Check out the host, Paul Copcutt, to learn more about his services and programs https://paulcopcutt.com/
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Are you ready for an unexpected turn in my podcast journey?
This podcast has covered crucial topics like writing, social media, graphics, and AI to help you grow your brand.
In this final episode, I share my learnings from a transformative 30-day writing challenge. By writing daily, I discovered my true passions: personal branding, small business lessons, and consuming business books.
These new interests have inspired me to pivot and launch a new podcast focused on these topics.
Join me as I reflect on this significant shift after 157 fantastic episodes over three years. I extend heartfelt thanks to my loyal listeners for their support.
I'm not saying goodbye to podcasting. I'm going to be looking at launching a new podcast that's going to be focused on the areas that I've been writing about for the last 30 days and will be writing about going forward. - Paul Copcutt Find out more about the Ship 30 for 30 program here: https://ship.samcart.com/referral/PXfswEHj/q5gLhlfsJXm0F5yO
The Proven Framework for Building High-Value Lead Magnets and Effective Educational Email Courses That Convert
Episode 156
Wednesday, June 12, 2024 • Duration 22:24
Feeling overwhelmed by the old-school course platforms and struggling to build trust with your audience?
Many entrepreneurs and business owners have trouble reaching their audience and gaining their trust. They spend time and resources creating content that doesn't connect, leaving them frustrated.
Tune in to discover the secret to a better way to do content marketing.
Email is different in that it goes directly to your inbox and it's quite a nice thing because that's where the person is themselves. They don't have to go somewhere else. - Gareth Davies In this episode, you will be able to:
Create Compelling Educational Email Courses: Learn to engage your audience and boost brand authority through valuable email content.
Leverage the Benefits of Email Courses for Business Growth: Increase customer loyalty and drive conversions with targeted educational content delivered directly to their inboxes.
Design Effective Lead Magnets: Attract and nurture high-quality leads by offering valuable incentives that resonate with your target audience.
Implement Feedback-First Product Development: Improve product-market fit and customer satisfaction by prioritizing user feedback in the development process.
Build a Personal Tribe Online: Cultivate a loyal community around your brand, fostering meaningful connections and driving long-term engagement.
Gareth Davies is an expert content marketing strategist with a wealth of experience in creating educational email courses to drive engagement and trust with target audiences. His expertise lies in designing effective lead magnets, focusing on feedback-first product development, and building a personal tribe online.
Gareth’s approach to content marketing is anchored in leveraging the power of educational email courses to deliver high-impact, time-based content that prompts continuous engagement. His knowledge of crafting compelling, value-driven content resonates deeply with entrepreneurs and business owners seeking to improve their content marketing strategies. For all podcast episodes, go to https://www.realestateinvestorcontentmarketing.com/ Connect with Gareth Davies here:
Craft Your Pinata Story: 5 Ways to Show Personality on LinkedIn
Episode 147
Sunday, February 25, 2024 • Duration 19:54
Discover how an accountant's pinata barbecue became the key to landing a major business deal.
But that's just the beginning.
Find out the five secrets to infusing your LinkedIn profile with personality and making it irresistible to potential clients.
Don't miss this insider's guide to transforming your professional brand. It's time to rewrite the rules and stand out in a sea of sameness.
Are you ready to make your mark on LinkedIn?
It's up to you to own the definition of who you are. In this episode, you will be able to:
Craft compelling personal brand stories on LinkedIn to captivate your audience and establish a powerful professional narrative.
Optimize your LinkedIn profile to elevate your personal brand and attract valuable connections and opportunities in your industry.
Infuse your LinkedIn profile with authentic personality to stand out as a thought leader and create meaningful connections with your audience.
Cultivate valuable connections and foster collaborative opportunities on LinkedIn to expand your professional network and amplify your personal brand.
Develop thought leadership content on LinkedIn to position yourself as an industry authority and drive meaningful engagement with your audience.
In this episode of the Real Estate Investor Content Marketing podcast, host Paul Copcutt delves into the power of personal branding on LinkedIn.
He shares a compelling story about a client who used her unique personal brand to win a business opportunity, highlighting the importance of storytelling and differentiation.
Throughout the episode, Paul emphasizes the need for professionals to go beyond the traditional resume-style approach on LinkedIn and instead focus on showcasing their personality and thought leadership.
He provides practical tips, like using a standout header image and personalizing connection invitations, to help professionals elevate their LinkedIn presence and make a lasting impression.
Raising Your Personal Brand Credibility Through Podcasting
Episode 57
Tuesday, April 12, 2022 • Duration 42:46
Perfecting everything before getting out there is a common dilemma getting in the way of many aspects of marketing and managing your real estate investing business. Podcasting is no exception.
The chances are, the more you delay, the more you're not going to end up doing anything. Ultimately you may even end up wondering if it's for you to begin with. It also takes planning on top of all the other things you do in your real estate investing business.
So let's find out if you're cut out to do that and why you should even consider podcasting.
Why you've got to check out this episode:
Discover the two critical considerations for starting and making a successful podcast
Understand the minimum requirements for getting started in podcasting.
Hear about ways of becoming a great guest so you constantly give value and people come and find you.
"Perfection is the enemy of progress"- Winston Churchill
In today's episode, Andrew Allemann talks about ditching the idea of perfectionism in starting your podcast. You get to progress and learn a lot as you go along. And you do not have to have your own podcast to get involved, you can be a guest on other podcasts instead.
Showcasing Your Personal Brand on Your Website
Episode 56
Tuesday, April 5, 2022 • Duration 41:17
There is a lot more to websites than thinking you can create one as a combination of what you want and blending what you see in others.
The same goes for logos. People make the mistake of making them complicated and expensive when it comes to colours used, the design, and graphics.
You want to tie together your business goals, and the audience with a website and logo that represents your real estate investing brand.
How do you make your website, logo, and brand leave the right impression, strongly connect with people you want to resonate with and ultimately convert them to clients?
Why you've got to check out this episode:
Know the important elements to consider when building your website, so it ties back to your personal brand and speaks to who you are and what you stand for, and connects with your audience
Find out the mistakes people are making on their websites and what needs to be done to make your website more searchable on Google so everyone finds you.
Uncover how to make your logo pass the F-E-A-S-T test for all uses, purposes, and different mediums you can use them for so you love it and it stands out and speaks clearly to the audience you want to reach.
Have Your Personal Brand Stand Out Through Promotional Products
Episode 55
Tuesday, March 29, 2022 • Duration 36:56
Many don't realize that aside from shoving their logos and company names into people's faces, they're giving products that are likely to be kept in drawers or, worse, end up in the trash.
Giving promotional items that are not well thought out and do not tie back to your brand defeats the purpose. And those dollars you spend might just get wasted.
Instead, you want to come up with gifts and promotional items that create an experience for your clients, make an emotional connection, and reap benefits for your brand even many years down the road.
Why you've got to check out this episode:
Discover unique promotional products and ideas that create a good experience for the clients while talking about your brand in the process.
Find out the best practices for developing your referral marketing.
Learn about power partners, how to find them, and how you can best leverage them to grow your real estate investing brand.
Today on the 'personally brandtastic' podcast, Swire Ho, the promo guy, helps you discover unique promotional products and ideas that create a good experience for clients while showcasing your brand in the process.
Find out the best practices for developing your referral marketing and learn about power partners, how to find them, and how you can best leverage them to grow your real estate investing brand.
Developing a Personal Brand That Has Impact
Episode 54
Tuesday, March 22, 2022 • Duration 50:29
Often real estate investors make the mistake of employing marketing efforts before even developing their brand.
What happens is that you end up only creating misinformation about what your brand truly represents.
People end up feeling confused or even misled about who you really are and your message ends up not landing with the people you really want to reach.
And as a real estate investor, you don't get credit for what you are masterfully good at.
How do you create a real estate investing brand that does what it says and looks like?
Why you've got to check out this episode:
Discover the four critical keys that help your brand come alive uniquely so you stand out from the rest.
Learn how to create a language uniquely yours that you communicate clearly to people you want to reach and have an impact on them that they will remember.
Hear about the six bad consequences of messing up with your personal brand to avoid creating confusion and misinformation about your real estate investing business.
"How your brand speaks shapes its impact." - Rich Kozak
"Now is the time to define the brand you will become." - Rich Kozak
Effective Marketing to Build Trust for Your Personal Brand and Attract Investors with Dave Dubeau
Episode 53
Tuesday, March 15, 2022 • Duration 39:56
Funding on your own for the first few real estate deals might work. But what about the deals after that?
One challenge for many newbie real estate investors is raising money to fund deals one after another.
Add to that is the struggle of establishing one's credibility.
As new investors, how do you compare with others having a ton of experience and expect people to know, like, trust, and decide to do business with you?
That seems to be daunting.
Why you've got to listen to this episode:
Discover about the 5-step process of raising funds without begging or bugging people.
Find out a 3-step warm-up campaign to set the stage for real estate conversations to take place.
Learn how to make your marketing system continuously and consistently up and running, providing a non-stop inflow of leads.
Building Your Personal Brand with Dramatic Video Storytelling with Jude Charles
Episode 52
Tuesday, March 8, 2022 • Duration 51:32
More than just mentioning and enumerating your values and what you do, it’s sharing those moments of how you displayed them in your dealings with clients and even any other person you encounter that makes you connect with people on a different level.
And when you talk about winning and growing in your real estate investing business, even differentiating your personal brand, nothing makes you more unique and relatable with people than your story.
What will make your story believable? It's showing and not just telling them. And the best way to bring your story to life is through videos.
When everything else is the same, and you're left with no other choice, the only thing that will make people decide is…YOUR STORY.
Why you should check out this episode:
Learn about the power of YOUR STORY, how it differentiates you, and lets you connect with people on a deeper level.
Discover the five dramatic demonstrations of a story that make people strongly resonate and decide to do business with you.
Find out how you can leverage your story not just once but many times over for your real estate investing personal brand's scalability.
Building a Great Local Real Estate Personal Brand with Ryan Waller
Episode 51
Tuesday, March 1, 2022 • Duration 40:28
Doing what everyone else does won't put you at a competitive advantage.
And in a sea of sameness where there are hundreds of others that offer the same service at the same price, your brand won't stand a chance of getting noticed.
But differentiating your real estate investing personal brand gives you the upper hand.
Whyyou've got to check out thisepisode:
Discover the two most beneficial elements that you can focus on that give your personal brand the strongest edge in the real estate niche.
Find out how you can craft a unique selling proposition and value so you differentiate yourself from competitors and have an unfair advantage over the rest.
Hear about tips and advice on what you should look into the real estate business when you decide to go full time, so you get aware of what you are running away from at the same time get yourself into and manage expectations.
"If you really look closely, most overnight successes took a long time." - Steve Jobs
Today on the 'personally brandtastic' podcast, Ryan Waller, Realtor and Real Estate Investor, shares how he went from a secure 20+ years corporate career to the uncertainty of real estate sales and in less than 5 years generated over $40 million in transactions and built an instantly recognized personal brand that put him in the top 0.5% of his market.
In this episode, Ryan shares how he worked on getting his personal brand get noticed faster, growing his real estate business quickly, and having long-term sustainability that he aspires. He also talks about his unique marketing strategies that people resonate well with and respond to and how he commands an authority that people seek out that eventually leads to real estate business deals and relationships.
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Are you struggling with attracting the right people for your opportunities? Let's set up an initial call to get to know each other and discuss how we can help raise your visibility, increase leads and grow your business https://bookme.name/paulcopcutt/bb
For the latest in content marketing tools, tips and tactics for your real estate investing. business go here
Are you struggling with attracting the right people for your opportunities? Let's set up an initial call to get to know each other and discuss how we can help raise your visibility, increase leads and grow your business https://bookme.name/paulcopcutt/bb
He highlights getting into podcasting for the right reasons as well as setting and managing your expectations. It may not be for everyone but if you're game to do it, it’s a great way to raise the visibility and credibility of your real estate investing personal brand.
Andrew Allemann is a podcasting expert and founder of PodcastGuests.com. The service is used by well over 30,000 people to both find guests for podcasts and for experts to get booked on podcasts.
Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd? The first step is to understand where your business stands right now.
You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment
05:47 - Why it's not too late taking that jump into podcasting now
07:01 - Requirements when getting yourself involved in podcasting
09:05 - Value you get from podcasting
10:29 - Advertising as an option in podcasting
11:39 - Getting specific in your podcast niche
12:57 - Making your podcast worth the listen
13:57 - Format and length to consider
15:31 - Reality check with podcasting
16:19 - Marketing and growing your podcast
18:09 - Andrew's motivation for starting podcastguests.com
19:37 - Overcoming the challenge of finding quality guests and becoming a quality guest yourself
20:38 - Huge benefits for your personal brand when guesting in other shows
22:16 - Preparations to make for your guests and for becoming a guest
25:10 - Recommendations around bringing multiple people on the podcast for both the host and guest
26:17 - Talking about the option of doing live podcast streaming
26:59 - Tips to help in pitching yourself to be a guest in other shows
27:43 - Ways to promote a podcast other than social media
28:32 - The key thing to do when making a pitch to become a guest
30:33 - What small businesses can learn from what corporations are doing in their podcasts in terms of: host to get, guests to send
32:32 - Quirky, fun brands he considers his favorite
33:21 - Favorite book he reads and recommends
34:13 - Thoughts on creating a separate domain for your podcast or putting it in your main site
35:24 - Favorite resource he uses that helps him make quick and short videos
37:41 - A quote he loves that resonates well with him
38:52 - Other concerns that keep people from getting started in podcast
40:08 - How to get over the thought of whether to start or not to start a podcast
Key Takeaways:
"If you're wondering if you have the, not necessarily the skills, but the motivation to run a podcast by being a guest on a couple shows first, because that in and of itself takes a little bit of work, not nearly as much work as being a host. But it does. If you find that that's too much work, and you don't enjoy doing that, then you're probably not going to like being a host." - Andrew Allemann
"If you are interested in doing it, don't try to make it perfect before you launch. Because then you'll never launch." - Andrew Allemann
"Do you want to be a solo podcast? You want to have guests? There's no right answer to this. I find that having guests makes my job a little bit easier. Yes, we need to schedule, but I've done some solo podcasts where I'm the only one talking, and I'm so exhausted by the time I'm done. Because you're coming up with 100% of the content rather than your guests having the content, you just prompting them." - Andrew Allemann
"The number one way to market your podcast is to be a guest on other shows. The people that are listening to those shows, 100% of them are podcast listeners. So, when you market anywhere else, maybe 10, 20% listen to podcasts, but with podcasts, it's 100%." - Andrew Allemann
"You don't want to go on a podcast and sell, sell, sell. If you provide a lot of value in the form of entertainment or education to the podcast, then people will naturally come find you." - Andrew Allemann
"Even if you don't have a lot of followers on social media, you can still say, 'Hey, I'm gonna post this to Twitter three times after I'm on it for something like that.' You're focusing less on the size of your audience and more on 'Hey, I'm going to put some effort into this.' - Andrew Allemann
"Be who you are, and say what you feel because those who mind don't matter. And those who matter don't." - Dr. Seuss
In this episode, Monica and Austin Mangelson share how to design and think of the aesthetics part of website building that works.
But more than that, they double down on how to devise a strategy to make your website and logo authentically speak your brand and truly express what you do, with your target audience foremost in mind.
Monica and Austin Mangelson are web designers who help business owners get clarity on their brand values in order to build bomb websites and branding that totally represents them.
They began working as graphic and web designers as a result of thrown-off-track plans. They were scheduled to work in Mozambique, Africa to serve in the Peace Corps but COVID cancelled that possibility. They ended up in day jobs they didn't love. They felt unsure about where to go and began exploring different interests and passions.
They began working as virtual assistants and helping other business owners manage the back end of their work. But they realized this wasn't quite where their passion lay. They delved into graphic and web design and have both absolutely loved it!
Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd? The first step is to understand where your business stands right now.
You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment
"The most important things to your visitors -- those big messages, you want to make them bold and standout. Another thing is having lots of buttons or your call to actions. You want to make sure those also stand out and make it clear what you want people to click on. You can also break up a lot of the text with pictures or icons or different images because we are very visual people." - Austin Mangelson
"A quick little introduction video of yourself talking on the very top section on your homepage -- that's a little bit step further closer to making that connection with people." - Austin Mangelson
"One thing that we try to balance when we are designing for people and creating logos and putting together a brand identity is you have this whole color psychology that you can look into to evoke those feelings and emotions of people." - Austin Mangelson
"A lot of people when you land on the website instantly want to throw that in your face. You don't even necessarily know who is offering that to you yet. You want them to be able to land on your hero section, see who you are, and start to build that know and trust that people need before purchasing from you. On the scroll down, once you hook them in and they want to know more, and you start to scroll, that's when it's appropriate to put a pop in." - Monica Mangelson
"Make sure you have enough on your homepage to tell them who you are, what your offer is, and make sure that they can get all the information they need without having to click to another page because the likelihood of them clicking to another page is really low." - Monica Mangelson
"Consider who your audience is; first and foremost, you want to build your website so that it makes sense for your audience and that they are attracted to it. And then you want to look at what makes sense to you, what feels good for you. Because you do ultimately want it to be a reflection of who you are and who your business is." - Monica Mangelson
In today's episode, Swire Ho shares not only exceptional but creative and differentiated promotional product ideas that you can think of as real estate investors. All these are with the knowledge that you have pointed out the purpose of doing it. Because once you've identified that goal, you find the best-suited gift to achieve what you want to happen.
Not only that, he's got suggestions and recommendations that serve as internal motivators for your team while also creating a better and unique experience to keep loyal clients and bring in new customers and clients alike.
Swire Ho has worked to help customers grow sales, retain employees, and thank their customers with custom branded products(he's located in Los Angeles). He has been an entrepreneur and business owner since 2003.
He was born and raised in Hong Kong and immigrated to Los Angeles in 1996. He is a proud Chinese-American who speaks Cantonese, Mandarin, and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his firm, Hellman Production, Inc, in 2003 in Los Angeles.
Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular; he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry.
He is a proud SFG1 certified kettlebell instructor from #StrongFirst. He finds calmness through yoga, organic gardening and enjoys being in nature.
Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd? The first step is to understand where your business stands right now.
You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment
06:15 - Considerations when thinking of a promotional product to give
07:57 - What makes a successful promotional product
09:01 - Significant recommendations on getting ideas for promotional products
10:03 - Unique examples of promotional products that create an experience
12:08 - Identifying the goal first before finding the product
13:05 - The importance of timing and knowing your market well
13:45 - Things you should avoid when thinking about promotional items
15:43 - Creative promotional ideas for loyal tenants
19:23 - Putting into other good use promotional products sports players use
20:27 - Leveraging power partners
21:27 - What to look for in power partners and how to find them
22:29 - Huge benefits of joining local chambers of commerce
24:35 - Employing referral marketing to grow your business and overcoming the fear of asking for referrals
27:21 - Keeping loyal clients and the best practices you can do to keep them
28:49 - Advantages of presenting yourself properly
30:10 - Picking a give-away product that is relevant to your market
31:53 - Promotional item ideas that transcend all seasons and fill the gap for human connection both for your team and clients
33:29 - Choosing his personal brand as his favorite
33:45 - A favorite book that has everything
Key Takeaways:
"Promotional product is not just the item itself; you have also to create the experience. You have to create an emotional connection so that item becomes special for the recipient." - Swire Ho
"A good way to use promotional items is to create the experience. And then you create conversation." - Swire Ho
"It's not what we want to buy; it's what the recipient wants to receive. We're not Nike; we're not Lululemon. People are proud to wear your logo if you're in those companies. But if you are in the real estate industry, people don't want an oversized logo of a company that says your phone number on the back. It is difficult." - Swire Ho
"I still find it very interesting every time I go to a different meeting; I learn something new. If you haven't been to a chamber of commerce meeting, I would encourage you to go to a meeting that you thought nothing about; you might meet new friends and get a different perspective. There might be a power partner that is in there that you never thought of if you get into that immediate circle." - Swire Ho
"A lot of clients do come to us with the question in mind, how do we feel better teamwork now all of our team are working remotely. Or we're not able to see our clients face to face. But we do want it to make them feel valued. So I think the next trend that I'm seeing is a connection for them in terms of a box set, a kit that you can really send to them as a care package." - Swire Ho
"I want that; what's in there?" - Rich Kozak
In this episode, Rich Kozak shares how to achieve a well-defined brand for your real estate investing business that comes alive and genuinely personifies what your heart desires and creates an impact in the lives of the people you truly care to serve.
Rich Kozak is the CEO of RichBrands, rocket fuel for people who want their Brand to IMPACT others' lives or the world. Rich is the sage voice of IMPACT-Driven Branding.
He is the Los Angeles co-author of Cracking the Rich Code Vol. 6 Amazon Best Seller in several countries, where he tells his story to find your purpose and grow your business after these apocalyptic times.
His next book, IMPACT-Driven Branding--The Brand YOU Will Become: How To Define It and The Steps to Achieve It, shares the process in HOW-TO content, just like Rich shares in his online 1-Day Intensives and 4-hour Live Workshops.
Rich, the Founder & CEO of RichBrands, has experienced 44 years Defining & Launching Brands and then Marketing them. As a Certified Global Branding Consultant with partners worldwide, Rich defined brands and their language for companies impacting 100's of industries.
www.TheBrandYOUWillBecome.com for FREE FAQs about Branding answered with straight talk that gives you clarity about Branding
Email Rich@RichBrands.org and request "my blueprint," and I will send you "YOUR IMPACT DRIVEN BRANDING BLUEPRINT" Or TEXT "blueprint" to 626-533-6432
Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd? The first step is to understand where your business stands right now.
You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment
04:48 - Dispelling the misconception about Branding 07:30 - Why brand development first before marketing 09:12 - Do away with the process of misinformation about your brand 10:17 - What makes impact-driven brands? 16:41 - Four phases where people think differently about finances 19:58 - The four essential factors that make a brand come alive 25:54 - The result of brand development 30:07 - Four acid tests you need to pass in coming up with an excellent logo 32:34 - One important dimension real estate investors should think about in creating their brand 37:12 - Six bad consequences of not defining your brand 38:34 - A favorite personal brand -- one that understands brand inside out 39:17 - What makes this personal brand as his other favorite 42:17 - Marketing book resource he loves 43:03 - Reliable tools he uses
Key Takeaways:
"Whoever is listening, what is your brand? It is a perception. But it's not your perception. It's others' perception of you. That's really important. Because if people think they have a brand because they think that the brand is working, it's not what you think of it. It's how others perceive it. So that being the case, what is Branding? Branding is all of those things, all of those choices you can make, to create a consistent perception." - Rich Kozak
"Once that clarity is there of whom we're targeting, the clarity is there of what makes us unique, and that language has been created in brand development, everything the brand says and does align everything. And that is powerful." - Rich Kozak
"If it's a skill, or a heart characteristic, or a results characteristic that makes you outstanding, and that you're really good at, you have to take credit to get credit, and not getting credit is one of those things that happen when you're not consistent." - Rich Kozak
"When the brand is defined from the inside, and this is the difference; what I do and what the world likes to present as Branding is, okay, here's your brand, and now you have to become it. What I do is you write down those people whose lives you can impact. And we define the brand you must become to make those impacts and create the language that is unique to you." - Rich Kozak
"One of the problems is, people start marketing to get leads, and they do all kinds of stuff and the confusion and misinformation and spending a lot of money on marketing that doesn't work ensues because they haven't defined and languaged their brand first." - Rich Kozak
"You can make money in your real estate investment business. Just make sure you've defined and languaged your unique brand and your umbrella brand to get credit for what makes you outstanding and to language it, so you attract exactly those that you really most want to serve and really care to serve before you open your mouth." - Rich Kozak
Reflect:
"The only way to avoid criticism is to say nothing, do nothing, and be nothing." - Aristotle
In today's episode, our guest Dave Dubeau shares with us his 5-part money partner formula that does away with mounting sporadic and crazy marketing. Instead, do more with building relationships, leveraging your low-hanging fruits, thereby setting a wellspring of a relentless flow of real estate investor leads. The kind that comes to you and not have you chasing after them.
Dave Dubeau is the creator of the Money Partner Formula, and he works with mom' n pop real estate investors and helps them get started with raising capital. He's a best-selling author and speaker based in Beautiful British Columbia, Canada. He began his real estate investing career in 2003 doing 18 deals in 18 months and nowadays he invests passively in multi-family properties.
Get a complimentary copy of his newest book and connect with Dave Dubeau, Money Partner Formula at: https://moneypartnerformula.com/
Business Optimizer:
Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd? The first step is to understand where your business stands right now.
You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment
05:59 - Getting clear on these big concepts for a real estate investor raising money for the first time
10:17 - Which should come first -- the money or the deal?
10:47 - Asking without begging: the 5-step process you can do to raise funds
13:19 - Staging a 3-step warm-up campaign
16:54 - Steps you can do when the warm-up campaign turns into investor meetings
18:46 - Two reasons for not putting your best deals as case studies
20:46 - Getting real estate investors to sign up for an expression of interest for upcoming deals
21:47 - Talking about good marketing
23:31 - What you do next when a hot deal is ready
24:12 - Getting everything moves faster
25:34 - Dealing with more than eager real estate investors
26:27 - Creating credibility around yourself even when you've done only one successful deal
29:06 - Recommended ways to get testimonials and referrals
30:36 - How to 'rejection-proof' yourself
34:50 - A favorite brand that does a good job in its branding and messaging
35:48 - Book resource he recommends around mindset
36:23 - Favored tool for finding freelancers
Key Takeaways:
"Instead of us chasing after them, Why don't we get them while they might not chase after us, but why don't we get them coming to us, putting up their hand and self-identifying, saying, Hey, Paul, this real estate thing you're doing, I'd like to find out more. Tell me about that. Because that conversation's a complete 180 from us desperately needily creepily calling people up." - Dave Dubeau
"I refer to this as constant consistency. Ed-you-taining communication, constant, consistent ed-you-taining communication. That's my definition of good marketing. Because again, we've got to remember who's getting this stuff. They aren't real estate weirdos like us. They don't want to know every single thing there is to know about real estate in the market and all this kind of stuff. They want to get the gist. They want to know that we know our stuff. And ideally, they'd like to be entertained because we are an entertainment society. Now we've got very short attention spans. So if you don't grab them, if you don't get them somewhat interested, you're going to lose." - Dave Dubeau
"What I recommend is never stop. Always be raising capital. And that doesn't mean that people are cutting the checks left, right, and center. It means that you're having a consistent flow of inbound investor inquiries, leading to investor meetings, leading to expressions of interest, leading to you having an ever-growing group of investors in the wings. Ready to go, ready to jump on your next deal." - Dave Dubeau
"Different ways to be seen as much more credible and trustworthy. Branding having sharp, professional-looking materials goes a long way. Speaking knowledgeably about your real estate investing strategy and your market, dressing professionally when you're talking with people about investing with you. Get interviewed on podcasts; that's a great way to be seen as an authority; speak at your local real estate investment club. Be seen, be heard. And the more you do that; the more your credibility will go up. And you don't have to have a ton of experience under your belt." - Dave Dubeau
Reflect:
"If you're willing to change your story, that's in your head; you can create the life that you want. If you're willing to change your perspective, you can create the life that you want. And it all starts with storytelling." - Jude Charles
"Keep going no matter what." - Reginald Lewis
In this episode, Jude Charles digs deep to find the compelling stories that no one else knows & then leverages those stories to scale your business.
Jude Charles is a filmmaker, author, and speaker.
For over 15 years, he has been producing documentaries for purpose-driven entrepreneurs.
Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd? The first step is to understand where your business stands right now.
You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment
04:53 - What makes stories for people so important 06:11 - The reason for people to hold back from telling their stories and why it's a wrong thing to do 09:08 - Key factor in storytelling that makes you connect with people 10:26 - What makes an impactful story? 13:13 - Making people lean in to your story 13:58 - The key to making an effective hook for your story 15:36 - Your story is your own and no one else's 18:16 - What ‘Dramatic Demonstration’ of proof is all about 21:09 - How you can best show your 'before and after' story as real estate investors 22:56 - Differentiating YOU with your story 24:41 - What makes videos an important medium to carry out your story 27:51 - Leveraging your story not just once but multiple times 30:34 - Discussing the three types of dramatic leverage of your story 32:21 - What's your endgame – making your storytelling powerful as real estate investor 36:41 - Understanding 'Dramatic Clarity' 37:42 - Getting back to your 'Why' - overcoming fears of going on videos 41:49 - What makes this personal brand a favorite of Jude 42:53 - One of the best business books that is Jude's favorite 46:09 - A quote he truly resonated with that he considers his favorite 46:48 - Sharing about who he believes are good storytellers and what makes them good at storytelling 48:53 - The different relationship created in a story
Key Takeaways:
"That's why story is important. It's what connects us; it allows us to get to know each other, even if it's our first time meeting. It's something different than just, Paul is a male who lives in Canada, or Jude is a male who lives in South Florida. No, there's a deeper connection. And that's why storytelling is so important." - Jude Charles
"That's the power of stories. And that is you're looking for that very specific moment. And that very specific moment helps me understand what you do, but how you're different in what you do, as well." - Jude Charles
"We talk to people every single day, test out the stories and see what people respond to see what gets them to lean in or what gets them to get asking more questions or what gets them engaged like they get lost in the story. Again, when you tell stories, it helps you build a deeper connection." - Jude Charles
"I strongly believe this. In 2022, as an entrepreneur, as a business owner, as an executive, you no longer have the option whether or not you tell stories; it is imperative to tell stories. Because not only is it used in every part of your business, but it's the only thing that someone can't duplicate or take away from you." - Jude Charles
"Hearing something said 1,000 times is not as powerful as seeing it once. That's the importance of not only just telling your story, but showing your story so that other people will believe and that is, belief is the currency I live by." - Jude Charles
"In my opinion, what I believe is that, as an entrepreneur, as a business owner, you need to show not just tell your stories, because when you create that dramatic demonstration of proof, people will believe it and when people believe they will become raving fans." - Jude Charles
Ryan Waller is a father of 3 daughters and married to his wife Beth, living in Guelph, Ontario.
Professionally over the past 25 years, Ryan has held numerous progressive positions in the corporate world. These include working on ad campaigns for some of the largest international brands, developing advertising and marketing campaigns for major retailers and managing sales teams at Kimberly-Clark and Nestle.
In 2009, Ryan purchased his first rental property. After purchasing an additional three properties, he realized that he enjoyed real estate and obtained his real estate license in 2015. However, it wasn't until 2018 that he took the full time plunge into a real estate career, bringing his corporate background with him. In 2019, after being a stay-at-home mom for 10 years, Beth joined Ryan. Just three short years later, by identifying a niche in the local real estate market, their business boomed to $40 million in sales for 2021, putting them in the top 0.5% in their local market.
Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd? The first step is to understand where your business stands right now.
You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment
06:10 - Talking about Unique Selling Proposition [USP] 07:16 - Advice for someone wanting to shift from a day job to full-time real estate investing 10:10 - Emotional connection as a reason for people to choose you over someone else 12:12 - Growing a brand from a personal perspective 12:40 - How he and his wife got into real estate 14:15 - Why he started with the agent route versus real estate investing 15:22 - Selling a product versus selling a service - how it relates and how it is different 16:21 - Two key factors he is focusing on that are beneficial in the real estate business 17:47 - Marketing strategies that differentiate you from the rest and zero into what the market cares about and relates to 19:53 - Unique and targeted marketing efforts to get the end result for clients 21:26 - A brand advantage they're leveraging on when marketing to clients 23:18 - Corporate experiences that helped him in the real estate business 24:16 - A hindrance that turns into a benefit 25:26 - Failures he experienced and lessons learned 26:46 - Talking about rental cash flows and market opportunities in Guelph 27:42 - Deciding to build a team and how they want to grow as a business 28:22 - The value of having mentors and coaches in growing your real estate business 29:56 - Things to look forward to in his business 30:44 - Ryan's favorite brand that turns coffee into a marketing experience 33:57 - Sharing his favorite book of which its philosophies help him day by day 35:30 - A helpful tool that he uses especially during a pandemic that has been a life-saver 36:20 - Favorite quote that resonates so much with him 38:09 - Growing your personal brand by doing something different with videos
Key Takeaways:
"I had to be unique; you had to be unique in order to survive with such a saturated market." - Ryan Waller
"You may be running in the first few years at a loss, especially if you want to do some marketing to get your name out there. Be very careful and be very realistic. And I think that if you want to get into real estate as a career, you have to have some unique, compelling reason that people would work with you over someone else." - Ryan Waller
"We're not just some realtors in the market. We're trying to be a personal brand. And we're trying to be someone that you can call up an address by their first name. That's who we are. And we're a couple that sells houses, and we try to make videos that correspond to that, are relatable, and down to earth. And that's sort of the brand." - Ryan Waller
"It does give an edge in this industry to have negotiation power not only with your clients, but also with other agents as well. Just being able to feel comfortable negotiating, and not having your feelings hurt or not being afraid to approach somebody is a huge benefit." - Ryan Waller
"The niche that we carved out in real estate has been based on providing facts, data stories, and turning really boring real estate information into something a little bit more exciting or relatable to people. And it's formed this market authority, which was always sort of our goal, to come across as a market authority by giving basic information." - Ryan Waller
