In the exciting world of artificial intelligence (AI), utilizing the technology within the real estate industry can give you an edge. However, using AI technology isn’t that simple. This is why host Rajeev Sajja started the Real Estate AI Flash podcast. Rajeev introduces goals that help agents leverage AI to grow their real estate business.
In each episode, he speaks to agents who demystify AI and provides actionable strategies to leverage AI, Chat GPT, and other generative AI tools to grow their businesses. Check it out and share it with someone you know who could benefit.
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In this episode of Real Estate AI Flash, host Rajeev Sajja interviews Julie Collin from Berkshire Hathaway Home Services, Select Properties, St. Louis, Missouri. Julie shares her journey from marketing to real estate, revealing how AI has transformed her business. She discusses her first 'aha moment' with ChatGPT, its various applications in her personal and professional life, and how AI can act as both an assistant and strategy coach. The episode includes practical examples of using AI for marketing ideas, document analysis, and video script creation. Julie also highlights her excitement about hiring a marketing assistant to further elevate her business.
00:00 Introduction to AI in Real Estate
00:52 Meet Julie Collin: From Marketing to Real Estate
02:38 Julie's First Encounter with AI
04:11 Practical AI Use Cases for Real Estate Agents
REAIF 038: A Look Back, A Farewell and New Beginnings
Episode 38
Wednesday, September 11, 2024 • Duration 10:34
In this special episode, I take a look back to our podcast journey, bid a heartfelt farewell to my co-host, Jimmy Burgess as he leaves the show and look ahead as to what's next with the podcast.
REAIF 029: Apple Intelligence: What it means to agents | Jimmy and Rajeev
Episode 29
Wednesday, July 10, 2024 • Duration 14:17
Apple's recent unveiling of its AI tool, Apple Intelligence, is a game-changer for real estate agents. This innovative AI technology, promising to revolutionize business scaling, is a must-explore for all in the industry. Join us in this Real Estate AI Flash podcast episode to discover its unique potential.
Scaling with Apple Intelligence
Rajeev reveals that 64% of Americans own an Apple product, and the new AI tool is designed to enhance productivity with these products. He explains how it can transform your Apple product into a versatile personal assistant, empowering you to manage your tasks more efficiently.
Jimmy provides a practical example of how agents can use Apple Intelligence to ask questions. This AI tool is a valuable resource for gathering more information about a specific property, making it an indispensable part of your toolkit.
Why Trust Apple With Your Private Information?
Another reason why we’re excited about the new tool is because Apple, a company known for its commitment to privacy, is one of the best companies to trust with your private information.
The company has taken drastic measures to ensure your data is protected at all costs, instilling a sense of security and confidence in your choice of technology.
The Future of AI
Rajeev predicts that voice search will play a significant role in the future of AI. As AI continues to evolve, so will our ability to enhance productivity.
A key method to achieve this is by instructing AI tools verbally, a more efficient alternative to manual input.
“If you’re an agent wondering how you can use AI tools daily, this may be a glimpse into the future.” - Jimmy Burgess.
REAIF 028: Social Media Lead Generation Utilizing AI | Caroline Mitchell
Episode 28
Wednesday, July 3, 2024 • Duration 21:56
How do you use AI to generate more leads on social media? You'll find the answer in this Real Estate AI Flash podcast episode.
We chatted with our special guest, Caroline Mitchell, a new up-and-coming real estate agent, about using AI for more engagement and leads on social media. Tune in and hear what she has to say.
Caroline Mitchell Background
Caroline, a newcomer to real estate, quickly realized the potential of AI in boosting her business.
Initially, her sales were limited to family and friends, and her social media presence was not yielding leads or engagement.
However, after investing in courses like Amy Gregory's The Social Realtors, her business saw a significant upturn.
Using AI for Social Media Posts
Caroline's practical approach, which she learned from her courses, involves keeping her Instagram videos short and having long captions. This strategy has proven effective, leading to increased engagement and leads.
She also shares a Chat GPT prompt that helped her create one of her recent Instagram posts.
Optimizing Instagram Reels for Effective Lead Magnet Strategies
One challenge many real estate agents have is finding the time to create videos.
Caroline finds it's best to film while doing simple activities such as cooking or cleaning, so when it comes time to make Instagram reels, she can quickly create five-second videos.
She also has a spreadsheet that helps her stay organized with her ideas and lead magnets.
Here's a special tip: You can reuse your Instagram captions every three months, saving you time and effort while maintaining consistency.
Using Many Chats for lead magnets
Caroline shares how she uses the AI tool, ManyChat, to generate lead magnets effortlessly. It's a game-changer, making the process ten times easier and more efficient than doing it all by yourself.
REAIF 027: Supercharging Your Business With Custom GPTs | Whitney Lohr
Episode 27
Wednesday, June 26, 2024 • Duration 17:20
In our latest Real Estate AI Flash Podcast episode, we have the privilege of hosting Whitney Lohr, a seasoned real estate agent and the driving force behind the Florida Living Group at Berkshire Hathaway Home Services. She brings her wealth of experience to the table as she discusses how custom GPTs can revolutionize your real estate business today.
Join us as we explore how Whitney's custom GPTs enhance efficiency and productivity in her business.
Custom GPTs Revolutionizing Real Estate
Whitney's journey with custom GPTs began when she realized their potential to streamline tasks like listing descriptions and social media content creation. This practical application of AI technology in real estate operations is a game-changer.
She shares how personalizing AI technology creates automation in real estate operations.
Gain valuable tips on creating and optimizing custom GPTs to elevate your real estate operations.
MLS Data Analysis and Social Media Strategies
Whitney can now quickly automate data processing tasks thanks to her innovative approach to using Custom GPTs for MLS data analysis.
Additionally, her techniques for generating engaging social media content and video scripts demonstrated the versatility of AI tools in real estate marketing.
Discover how Whitney utilizes custom GPTs for listing descriptions, seller content, video scripts, MLS data analysis, and more.
YouTube Channel Optimization and Video Editing
Using SEO-friendly titles and descriptions is essential when building YouTube channels.
Whitney shares how you can use Custom GPTs in video editing to help save time when creating content.
Curious about the future of AI in real estate marketing? Join us as Whitney shares her excitement about the upcoming advancements that will revolutionize the industry. Get ready to be intrigued and inspired!
Also, don’t forget to download the to keep all the tips Whitney shares in this episode.
REAIF 026: Our Top Takeaways From 25 Episodes | Jimmy and Rajeev
Episode 26
Wednesday, June 19, 2024 • Duration 15:41
In this episode of the Real Estate AI Flash Podcast, co-hosts Rajeev Sajja and Jimmy Burgess reflect on the impact of AI on real estate agents and share key insights collected from their experience on the podcast. Here's a breakdown of the key takeaways discussed in the episode.
1. Foundation Building for AI Success
Rajiv emphasizes the importance of establishing a solid foundation for AI integration.
Understanding the basics of priming, prompting, polishing, and publishing lays the groundwork for effective AI utilization in real estate activities.
2. Discovering AI Tools for Enhanced Productivity
Both hosts highlight the significance of incorporating AI tools into daily operations.
Jimmy mentions tools like Chat GPT, Manychat, and captions AI, and illustrates how these tools elevate social media engagement, response automation, and content creation.
3. Custom GPTs: Tailoring AI to Your Needs
Rajiv delves into the evolution of AI tools, especially focusing on custom GPTs.
By sharing his experience in building personalized GPTs for specific tasks like crafting YouTube video content, Rajiv showcases the power of customization in optimizing workflow efficiency.
4. Lead Generation and AI: A Winning Combination
Rajiv underlines the potential of AI in enhancing social media engagement through compelling copywriting and boosting email marketing effectiveness with optimized subject lines for high open rates.
5. Leveraging Affordable AI Tools
Exploring the affordability aspect of AI tools, Jimmy emphasizes the cost-effective advantage of utilizing tools like Chat GPT Pro, captions AI, and Manychat to automate various aspects of business operations, making AI accessible and impactful for agents.
REAIF 025: NAR Settlement Scripting Using AI | Jimmy and Rajeev
Episode 25
Wednesday, June 12, 2024 • Duration 17:47
Are you a real estate professional caught in the complexities of the latest NAR settlement? Maybe you're unsure how to respond to your clients' tricky questions or looking for an edge to refine your negotiation skills post-settlement.
In this episode of "Real Estate AI Flash," co-hosts Jimmy Burgess and Rajeev Sajja unveil a game-changing technological solution that promises to equip you with all the answers you've been searching for.
Click play to hear Jimmy and Rajeev break down how to use Chat GPT to tackle the NAR settlement head-on. Also, be sure to check out the YouTube video of this episode to get step-by-step instructions on how to do this.
Understanding Custom GPTs
Always remember, Custom GPTs are like hiring a consultant specialized in a specific area. Jimmy and Rajeev share how real estate agents can use custom GPTs to handle tough questions regarding the NAR settlement.
Also, those who only use the free version of Chat GPT stay on the lookout because you’ll soon be able to use the custom GPTs!
NAR Settlement Specifics
Jimmy and Rajeev built a GPT with the extensive 109-page NAR settlement document and fed it reliable scripts for interacting with buyers and sellers. This ensures that the output is both trustworthy and adjustable over time.
Jimmy emphasizes that this custom GPT is a valuable learning tool, allowing real estate agents to practice answering challenging client questions without risking trial and error. This support system ensures they are always prepared and confident in their interactions.
For instance, if you need to explain buyer agency to a client or answer questions about buyer commissions, this GPT provides thorough, settlement-specific information. It details various ways a buyer can pay their agent and outlines the value of seller concessions.
As the real estate landscape continues to evolve, the necessity and value of staying informed and prepared is more crucial than ever. Subscribe to the Real Estate AI Flash podcast, leave us a review, and join our mission to strengthen the real estate community through knowledge and innovation. Together, we can harness the power of AI to serve our clients better and thrive in this dynamic market.
REAIF 024: How to Humanize Your Real Estate Communication Using AI | Ashley Dane
Episode 24
Wednesday, June 5, 2024 • Duration 17:50
Imagine a world where AI doesn't replace the human touch but augments it, making us better, faster, and more efficient. In this episode of the Real Estate AI Flash podcast, co-hosts Rajeev Sajja and Jimmy Burgess discuss the heart of this technological revolution with a special guest, Ashley Dane.
As the regional director of ReMax in Michigan and a 2023 RIS Media Newsmaker, Ashley brings a wealth of knowledge and front-line experience to the table. Tune in now and see why embracing AI will be your best decision this year.
Ashley Dane's Background
Ashley Dane is the regional director of Re Max in Michigan and a distinguished Ris Media newsmaker in the Achievers category for 2023. In her role, she focuses on enhancing brokerage operations and boosting agent productivity.
Her insights and innovative approaches have been shared at events hosted by the Grand Rapids Association of Realtors and during the statewide tech tour.
With a commitment to empowering real estate professionals, Ashley has inspired many to harness the power of AI to elevate their practices and achieve greater success.
Practical AI Tools for Real Estate Agents
Ashley shares her favorite AI tools, such as Microsoft's Copilot, which integrates into email and other Microsoft products to streamline communication and administrative tasks.
She highlights the tool's potential to save agents time and make their operations more efficient.
Enhancing Client Relationships Through AI
Rajeev and Ashley dive into how AI tools like BeHuman can enhance client relationships.
The tool enables agents to create personalized video messages for each client using just one recorded video and a name list. This personalization can significantly increase client engagement at no extra time cost to the agent.
Increasing AI Literacy Among Agents
REAIF 023: Top Agent Takeaways From Inside Real Estate Unite Conference | Jimmy and Rajeev
Episode 23
Wednesday, May 29, 2024 • Duration 07:07
Welcome to this special episode of the Real Estate AI Flash podcast. Co-hosts Jimmy Burgess and Rajeev Sajja recently attended Inside Real Estate’s KV Core and Boomton Unite conference in Charleston, North Carolina, a conference specifically designed to equip real estate agents with the latest tools and strategies for success in the industry.
Since you couldn’t attend this exclusive event, we're here to share the top takeaways real estate agents should know. Here are three of them below!
Top Takeaway 1: Bring back Social
Have you noticed that no one is really social on social media? Despite its name, some agents forget that you have to engage with others on these social media platforms.
Rajeev's first takeaway is the importance of creating engaging content on social media. Ask questions and respond to comments to improve your social media presence.
You'll be surprised by the awards you'll receive from simply having online conversations.
Real Estate AI Techonolgy Tip
Of course, the episode has to include a tip on AI-powered tools. We won't add it here because you might not want to stay and listen to our wonderful episode.
But it has something to do with CRMs, making your work life less stressful. Click play to hear this awesome tip!
Top Takeaway 2: Be a Local Market Expert
After having lunch with David Childers, Jimmy realized how important it is for agents to become local market experts.
Those who provide high-quality, accurate information builds client's confidence in making informed decisions.
Real estate agents who can do this have a competitive advantage within the market.
Top Takeaway 3: Storytelling in Real Estate
Instead of just posting houses on Instagram, tell a story behind it. Rajeev shares a top takeaway from Tom Ferry's session: the power of storytelling in real estate transactions.
REAIF 022: We're Bringing Social Back: Understanding the Algorithm | Jimmy and Rajeev
Episode 22
Wednesday, May 22, 2024 • Duration 08:36
If you've ever wondered how to boost your online presence, attract more clients, and create content that resonates and engages, you're in the right place.
Today's discussion will uncover the secrets behind the elusive algorithms and provide practical tips for using them to your advantage. Join co-hosts Jimmy Burgess and Rajeev Sajja to learn the powers of social media algorithms.
Understanding the Algorithm
Dive into the heart of social media as Jimmy and Rajeev unravel the mechanisms behind the algorithms that dominate popular platforms.
Learn how these algorithms prioritize content and discover how to leverage this for better content visibility.
Optimizing Engagement
Jimmy and Rajeev provide actionable strategies to boost engagement on social media.
Learn how specific actions dramatically increase your interaction rates, thus effectively feeding the algorithm.
Bringing Social Back to Media
Rajeev shares a compelling insight from a recent experience on social media that emphasizes the importance of being interactive rather than just broadcasting messages.
Listen to discover the key to unlocking social media potential!
Practical Tips and Real Examples
Receive hands-on advice and see real examples of how to implement these strategies. Here are two examples they share in this episode:
Ask for Engagement: Directly ask your audience to comment, share, or DM to create two-way communication.
Curiosity Posts: Craft posts that elicit curiosity and prompt viewers to engage or seek more information.
When used correctly, social media offers an unparalleled opportunity to connect with clients and expand your real estate business influence. Tune in to this week’s episode to discover the powerful connection between social and media.
Drawing attention to the role of AI in strategic thinking and decision-making, Rajiv highlights the untapped potential of AI in guiding agents toward innovative solutions and maximizing efficiency.
7. Bright Future of AI Integration
Jimmy reflects on the transformative potential of AI, envisioning a future where AI aids in preserving legacies and enabling conversations beyond physical existence.
Real Estate AI Flash continues to empower real estate professionals with actionable strategies and insights, showcasing the transformative power of AI in enhancing business efficiency and innovation.
To stay updated on the latest episodes and insights, subscribe to Real Estate AI Flash and visit the podcast website at realestateaiflash.com.
"Most people think of AI as their assistant, which is a good place to start. But I think if you don't move the role of your AI to a mentor, you're missing out in a big way." — Rajeev Sajja.
Ready to transform your real estate practice? Click play and start listening!
"This GPT brings all of them together on a specific topic and gets you powered up. Because if you're powered up, you can serve your clients better." - Rajeev Sajja.
A crucial part of Ashley's work involves increasing AI literacy among real estate agents.
She stresses that AI is not just another tool but a significant technological advance that will be interwoven into all aspects of life.
Ashley encourages agents to embrace AI now to stay ahead in the industry.
It's clear that integrating AI into real estate is not just about keeping up with technology—it's about embracing a transformational shift in how we conduct business. Ashley's insights illuminate practical ways to enhance efficiency, personalize client interactions, and elevate your real estate game.
Tune in, soak up the knowledge, and envision the innovative ways you can leverage AI in your practice. Don't forget to subscribe to Real Estate AI Flash to get actionable strategies and insights from industry leaders like Ashley.
Together, we're stronger and smarter in navigating the ever-evolving real estate landscape!
“So many brokers want to add more value, and we want them to be profitable in what they're doing. We want them to have this great relationship with their agents. And in my opinion, this is a game-changer for brokers across the country. I'm excited about the lift in professionalism with our marketing, communications, and personalization that we can do. It's just a game-changer.” - Ashley Dane.
Sharing the expertise and unique factors that led to a sale can attract more clients and generate leads.
What are the other top takeaways from the KVCore and Boomton conference? You have to click play to find out.
Remember, your voice matters. Share, review, and spread the word. AI tools are at your disposal, and we're here to guide you on how to harness their power effectively.
“How do you react while under pressure? Are you calm or fearful? When you’re calm and understand exactly what you should be doing, it adds more value to everything else.” - Jimmy Burgess.
“Many people are good at creating media, but they're not good at social media. So the algorithm is about engagement, and comments and replies trigger engagement, and it sort of dovetails from there.” -Rajeev Sajja.
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