Atlantic Impact is now Raising Impact: Storytelling for Nonprofits. We’re expanding beyond Atlantic Canada and speaking with organizations across the country about how they're using storytelling in their work.
In this episode, we venture to Ontario to speak with Marvin Karon, Director of Shakespearience Performing Arts, which uses interactive Shakespeare-based programs to challenge young people (and adults) and build soft skills like confidence, communication, and resilience. Throughout the conversation, he tells powerful stories of how some of his students were transformed, while weaving in practical advice for nonprofits like how Shakespearience built an inventory of over a thousand testimonials, why video is the next frontier, and the importance of making sure your storytelling is “a living, breathing thing.”
- 00:00 Season Relaunch and Guest Intro
- 01:47 Mission, Programs, and How Shakespeare Transforms Students
- 08:53 The Power of Shakespearean Language
- 09:56 The Challenge of Awareness
- 13:25 Collecting Testimonials and Video Proof
- 16:38 How Shakespearience Gathered 1,000 Testimonials
- 19:12 Consent and Media Release Basics
- 20:09 Student Story: From Inferiority to Empowerment
- 24:04 Storytelling Advice for Other Nonprofits
- 25:32 How Listeners Can Help and Why It Matters
- 31:08 Final Reflections and Closing Credits
Find out more about Shakespearience Performing Arts
About the Raising Impact: Storytelling for Nonprofits podcast
Raising Impact: Storytelling for Nonprofits, is a podcast where we explore how storytelling helps nonprofits strengthen fundraising and move their missions forward. Each episode features conversations with people working in community, sharing how story supports connection, impact, and long-term growth. Whether you're part of a nonprofit or simply care about your community, this podcast invites you to listen, reflect, and engage.