Raise Your Visibility Online — LinkedIn, AI and Tools for Business Growth – Details, episodes & analysis

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Raise Your Visibility Online — LinkedIn, AI and Tools for Business Growth

Louise Brogan

Business

Frequency: 1 episode/10d. Total Eps: 216

Are you ready to level up your LinkedIn? Join Louise Brogan for this weekly podcast where she shares her best advice and tips for using LinkedIn to make more profit in your business. As the serious social media network, LinkedIn can help you to build a valuable network of contacts, clients and customers. From LinkedIn profile tips, content creation, using InMail to articles, Company Pages and more. Join Louise for the Linking in with Louise Podcast and find out how you can level up your LinkedIn.

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Data updated on 04/10/2026

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https://socialbeeni.com/
16 shares
https://socialbeeni.com/workwithme/
14 shares
https://www.louisebrogan.com
12 shares

https://www.linkedin.com/in/louisebrogan/
26 shares
https://www.linkedin.com/in/louisebrogan
9 shares

https://www.youtube.com/channel/UC6EDuPVWHu8OM0z0x777bMw
9 shares
https://louisebrogan.com/youtube-workshop
5 shares
https://www.youtube.com/socialbeeni
4 shares

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Score global : 43%

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Digging My Way From a High Street Shop to a Top‑3 UK Podcast — with Caroline O'Neill

Friday, October 2, 2026 • Duration 32:29

Caroline O'Neill didn't know how to start a podcast. She found out, hit record, and The Digg Podcast went on to reach number three in the UK podcast chart.

In this episode Caroline tells me how she went from occupational therapist to shop owner in Dungannon to podcaster and trainer. We talk about closing a business, getting over the fear of being the face of your brand, and why the hard work happens long before you press record.

Caroline is joining us on stage at Raise Your Visibility LIVE in Belfast on 8 October, in a fireside chat with Claire McCollum.

What we cover

Why the business is called Digg (her dad drives a digger, and he backed her first shop)
The pink flamingo Facebook Live that got 400+ shares and a queue outside the shop
What she said when someone called her "desperate" for showing up online
Closing Digg Childrenswear in 2020 and how the training business grew out of it
Starting the podcast in 2021 with a borrowed microphone and a "just do five" brief
Why adding real life conversations from series five lifted downloads and brand partnerships
Showing up differently for different audiences: Digg for Success vs Digg Mama
Why social media is the new TV, and why she'd rather own her channels
Her DIGG framework: Discover, Involve, Give, Grow
Why one wee video on Instagram is not a strategy

Timestamps

00:00 Welcome and introducing Caroline
02:00 From occupational therapist to opening Digg Childrenswear
04:00 Learning online marketing the hard way
05:00 COVID, closing the shop and starting Digg for Success
06:30 Starting the podcast without a clue how
07:30 Louise's own retail shop story
10:00 Being the face of the brand, and the "desperate" comment
13:00 Finding the way of showing up that suits your brand
15:30 How Caroline plans the podcast and chooses guests
17:00 Bringing in real life episodes
19:00 In-person recording and making it a production
21:00 Social media is the new TV
22:00 Why every business needs a YouTube channel
24:30 The DIGG framework
30:00 What Caroline will cover on stage in Belfast
31:00 Reaching number three in the UK podcast chart

Links

Raise Your Visibility LIVE, Belfast, 7 and 8 October: https://louisebrogan.com/raise-live/
The Digg Podcast: https://podcasts.apple.com/gb/podcast/digg-podcast/id1550452496

Caroline on LinkedIn https://www.linkedin.com/in/carolineoneilldigg/

Instagram: https://www.instagram.com/diggforsuccess/

Takeaways:

I learned that showing up online — even when you're 'desperate' — saved my business and filled the till the next day.
We use the Dig method: discover your audience deeply, give them helpful content consistently, then grow your reach with purpose.
I still swear by 'stop the scroll' creativity — a pink flamingo or a dramatic hook can turn social views into real footfall.
We always tell people to do the hard work before hitting record: map personas, align emails and website, and plan strategic content.
I discovered that blending business advice with honest, real‑life conversations elevated my podcast downloads and attracted sponsorships and partnerships.
We believe YouTube and owning your channels is the new TV — be the face of your brand rather than a faceless polished advert.
I admit I had huge imposter syndrome when I pivoted from retail to training and podcasting, but learning by doing changed everything.
We warn that viral fame without a clear strategy will fizzle; always strip back to your values, audience problems, and measurable goals.

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Is YouTube Worth It for Your Business? With Rob Malone, YouTube Ireland

Tuesday, September 29, 2026 • Duration 38:57

Think YouTube is just for teenagers playing Minecraft? Think again.

In this episode, Louise chats with Rob Malone, YouTube Ireland Ambassador, who works directly with Irish creators, brands and agencies to help them start, scale and monetise on YouTube.

They cover why niche content wins, why brands end up with a "corporate graveyard" of unwatched videos, how to nail thumbnails and titles, which analytics actually matter, and how AI is changing things for creators. Rob also explains why you don't need to post every week.

If you've been sitting on the fence about YouTube for your business, this one's for you.

Key takeaways

YouTube has room for every niche. If you can talk about your topic with passion, there's an audience for it, even if the topic is lobster pots or lawn mowing.
Build a portfolio, not a viral hit. Your channel shows your expertise to potential clients before they ever speak to you.
Be patient. Growth follows a "hockey stick" curve. A video with 50 views in week one can reach 30,000 a year later.
Packaging matters. YouTube is a click-to-watch platform, so your thumbnail and title have to earn the click.
Confirm the promise quickly. The first few seconds of your video should show viewers that it's what they clicked for.
Put a face to the brand. Brands struggle on YouTube without a consistent person in their videos.
Watch retention, not just views. Look at where people drop off and fix the opening first.
Pick a concept you could film 10 times. Repeatable ideas, and enjoying the process, are what keep you going.

Timestamps

00:00 Intro
01:00 What Rob actually does at YouTube
02:00 "Isn't YouTube just for teenagers?" How niche channels win
04:30 Where a business owner should start and avoiding the "corporate graveyard"
07:00 Why YouTube is a slow build (the hockey stick curve)
Short-form vs long-form: which works?

Mentioned in this episodeCatch Rob live in BelfastConnect

Is Your Website Ready for AI Search? with Patricia Greene

Wednesday, September 23, 2026 • Duration 24:11

AI is changing how people search for businesses online. So is your website actually ready for it?

In this episode of Raise Your Visibility Online, I’m joined by Patricia Greene from The Web Crew to talk about what businesses need to rethink as more people turn to tools like ChatGPT for recommendations and answers.

Patricia has been designing, developing and managing WordPress websites for around 25 years, so she has seen plenty of changes in the way businesses get found online. This time, we’re talking about the move from traditional Google search towards AI search and what that means for your website.

We talk about why clarity matters more than ever, how to structure your website content so both people and AI can understand it, and why some of the things we learned years ago about good blogging and SEO are becoming important all over again.

We also get into headings and page structure, FAQs, pricing, case studies, Google reviews and the role your LinkedIn profile plays alongside your website. Patricia also explains why simply producing hundreds of AI-written blog posts isn't a sensible content strategy.

One of my favourite takeaways from this conversation is that you probably don't need to rebuild your entire website. Patricia recommends looking at the useful content you already have and restructuring it so that it's clearer and easier for both your customer and AI to understand.

We cover:

What AI search means for business websites
Why keywords alone aren't enough anymore
How H1, H2 and H3 headings help structure your content
Whether you should update your old blog posts
Why FAQs can help answer the questions your customers are actually asking
The relationship between your website, LinkedIn and Google Business Profile
Why reviews, testimonials and case studies matter
Whether you should use AI to write blog content
Common website mistakes Patricia is seeing in 2026
What Patricia will be teaching at Raise Your Visibility LIVE

Patricia is also opening our , with her practical session on .

LinkedIn's New Network Tab (And Why I Unfollowed 50 People)

Thursday, September 17, 2026 • Duration 08:54

Louise shares the results of her 10-day LinkedIn video experiment (reach dropped, engagement didn't) and breaks down LinkedIn's new Network Tab — a feature that shows posts only from your 1st-degree connections, in real time.

In this episode:

Why Louise stopped her daily video posting experiment after 10 days
The real numbers: impressions before vs after switching back to written/carousel posts
Why B2B/brand video ≠ personal profile video on LinkedIn
What the new Network Tab is and how to switch it on
Why Louise has unfollowed ~50 people in 14 hours (and why that's a good thing)
Building a "small but mighty" connected network vs. chasing reach

Mentioned:

Raise Your Visibility LIVE — 7–8 October, Belfast. Tickets rise to £275+VAT from 20 September (currently £225+VAT). Online ticket: £95+VAT.

https://www.louisebrogan.com/raise-live

YouTube: Raise Your Visibility Online — Network Tab demo video

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Why Your Business Should Have a Podcast in 2026

Wednesday, September 9, 2026 • Duration 10:54

Do you need a fancy studio, video cameras and a complicated setup to start a podcast?

Absolutely not.

In this episode of Raise Your Visibility Online, I’m sharing why I think podcasting is still one of the most powerful and underused marketing tools for business owners.

I’ve been podcasting since 2017, and while the tools have changed, the basic process really hasn’t: sit down, record something useful, edit it and publish it.

But the real opportunity goes far beyond simply building a podcast audience.

A podcast gives you a reason to consistently share your expertise. It can help you build relationships with potential clients and collaborators, open doors to being a guest on other podcasts, grow your email list and create the raw material for the rest of your content marketing.

And you don’t need to commit to publishing forever. A short six or eight-episode podcast series can be a brilliant way to demonstrate your expertise and introduce people to how you work.

In this episode, I talk about:

Why businesses are overcomplicating podcasting
How a simple 10–15 minute weekly episode can build your audience
Using interviews as an easy way to get started
How podcasting can help you build relationships internationally
Why being a guest on other podcasts can create even bigger opportunities
Turning one podcast episode into LinkedIn posts, emails and other social content
Using your podcast to grow your email list
Why consistency matters more than having an elaborate production
Creating a short “capsule podcast” instead of committing to a weekly show forever
How podcasting fits into a simple, sustainable visibility strategy

One podcast. A week of content.

One of my favourite reasons for podcasting is how much content you can create from one recording.

Record a useful 10–15 minute episode and you have the starting point for your LinkedIn content, social posts and email marketing for the week.

Instead of constantly asking, “What am I going to post about?”, your podcast becomes the source material.

Raise Your Visibility LIVEAbout Raise Your Visibility Online

The LinkedIn Company Page Checklist Most Businesses Get Wrong

Wednesday, September 2, 2026 • Duration 13:40

I'm breaking down exactly what makes a LinkedIn company page work — from the seven-day account rule to admin permissions to why your newsletter might be your best growth lever. Plus an update on Raise Your Visibility LIVE (35 days out!) and why I'm doing a daily video for 30 days ahead of my B2B Marketing Profs talk in November.

In this episode:

✅ RYVL conference update — Canva & YouTube confirmed as workshop hosts (7 Oct), and I've still got a couple of sponsor tables left
✅ Why I'm doing a daily video for 30 days across LinkedIn, Instagram, and YouTube Shorts
✅ The stat that'll make you fix your company page today (30% more weekly views for fully completed pages)
✅ Who can actually create a LinkedIn company page (and the 7-day account rule)
✅ The must-haves: banner, logo, overview keywords, specialties, CTA button, 120-character tagline
✅ Super Admin vs Content Admin vs Analyst — and why you need to check who has access on yours
✅ Why company page newsletters are one of the easiest wins for growth
✅ Getting your team to amplify the page (most comments come from employees anyway — lean into it)

Mentioned in this episode:

Raise Your Visibility LIVE — 7–8 Oct, Belfast + virtual tickets → louisebrogan.com/raise-live
Social Media Examiner's LinkedIn company page stats carousel

Resources:

Want help setting up or optimising your company page? https://louisebrogan.com/corporate-services/
My Canva tutorials → YouTube channel

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Move over AI Slop: Leveraging AI for Your LinkedIn Strategy

Wednesday, August 12, 2026 • Duration 17:11

Takeaways:

In today's episode, we discussed the recent introduction of the AI slop button on LinkedIn, which has sparked a lot of controversy and animated reactions from users.
Louise shared insights on how LinkedIn leverages AI technology to enhance user experience, particularly in content delivery and engagement.
We explored the importance of creating original content on LinkedIn, rather than relying solely on AI-generated posts, to maintain authenticity and engage your audience effectively.
The upcoming Raise Your Visibility Live conference offers a fantastic lineup of workshops and speakers, focusing on practical strategies to enhance your online presence.
Louise emphasized the value of using AI as a tool for efficiency, while cautioning against producing content that lacks a personal touch or genuine human insight.
Listeners are encouraged to connect on LinkedIn and share their thoughts about the evolving landscape of AI and social media, as we all navigate these changes together.

Companies mentioned in this episode:

LinkedIn
Microsoft
OpenAI
YouTube
Pangram Labs
Dow Social
Web Crew
Spider Working
Descript
Claude
ChatGPT

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LinkedIn's New Collaborative Posts: What You Need to Know!

Wednesday, July 29, 2026 • Duration 09:16

This week, we dive into the exciting new feature on LinkedIn: collaborative posts.

I’m thrilled to share how this tool can revolutionize the way we engage on the platform, enabling us to reach broader audiences by collaborating with others. We’ll explore the ins and outs of how to create these posts, the challenges of inviting collaborators who don’t yet have access, and the potential benefits for our online presence.

Plus, we’ll discuss some real-world strategies and experiences that highlight how we can leverage collaborative posts for events, launches, and more. With actionable insights and a dash of humor, we’re here to elevate your LinkedIn game and help your business thrive!

Takeaways:

Collaborative posts on LinkedIn are a new feature that aims to increase audience reach by allowing users to team up on posts.
The effectiveness of collaborative posts hinges on both collaborators having access to the feature, making planning essential for successful engagement.
LinkedIn's update on collaborative posts presents a great opportunity for joint ventures and events, especially for B2B companies looking to expand visibility.
It's important to monitor who accepts collaboration invites since notifications may not always be clear, which could affect post engagement.
Utilizing collaborative posts can enhance event promotion, making it easier to share milestones and celebrate achievements with a wider audience.
The upcoming Raise Your Visibility Live conference promises exciting workshops focused on YouTube, LinkedIn ads, and optimizing websites with AI.

Links referenced in this episode:

youtube.com/raisevisibilityonline
louisebrogan.com/raise-live

Companies mentioned in this episode:

LinkedIn
YouTube
Katherine George

Unlocking LinkedIn: 5 Hidden Spots for Your Clickable Links!

Monday, June 22, 2026 • Duration 10:54

Today, we're diving into the nitty-gritty of optimizing your LinkedIn profile to turn content into consistent inquiries—without the hassle of daily posting.

I’m Louise Brogan, and I’m here to help you discover all the strategic spots on your LinkedIn profile where you can place clickable links that guide potential clients straight to you. From your banner image to the about section and even your experience details, I’ll share practical tips to enhance your visibility and make it easy for people to book calls with you.

Plus, I’ve got a funny story about how I landed a call just two hours after updating my profile!

Stick around for actionable insights that can elevate your online presence and drive your business growth. Louise Brogan, our energetic host, dives deep into the art of maximizing LinkedIn profiles for business success.

The discussion revolves around strategically placing clickable links within your LinkedIn profile to drive client inquiries and attract leads.

. The episode emphasizes actionable steps, starting from your introductory card down to various sections that can enhance visibility and engagement on the platform. Louise breaks down the process into manageable parts, explaining the significance of elements like the banner image, contact info, and the about section, each serving as a potential gateway for prospects to connect with you.

By the end, listeners are left with a clear understanding of how to transform their profiles into lead-generating machines, ready to take their business to the next level.

Takeaways:

In today's episode, we explored how to effectively utilize LinkedIn to boost your business inquiries and connections.
Louise shared actionable strategies on where to place clickable links on your LinkedIn profile for maximum visibility and engagement.
We discussed the importance of a clear and simple URL in your LinkedIn banner image to attract potential clients easily.
The episode emphasized the value of adding links in various sections of your LinkedIn profile, especially the about section and featured section.

LinkedIn content strategy — focus, reach, and repurposing with Louise

Wednesday, June 3, 2026 • Duration 12:09

Focusing on creating effective LinkedIn content can significantly enhance your reach, as I discovered while putting my own advice into practice. Speaking from Odense, Denmark, I share insights on setting up a LinkedIn Live for your business and how to repurpose that content into months of engaging material.

After realizing that my diverse posts about travel and speaking were confusing the algorithm, I refocused my content to align with what my audience actually follows me for—using LinkedIn for business.

By utilizing AI for research and crafting a focused eight-page carousel post, I saw impressive results, including nearly 3,000 impressions and new followers. This episode emphasizes the importance of a targeted content strategy and maintaining a human touch while building your online presence.

Takeaways:

Focusing your LinkedIn content on your core business offerings is crucial for boosting reach.
Utilising AI tools like Claude AI can streamline your content creation and sourcing process.
Engagement pods can harm your LinkedIn reach by creating inauthentic interaction patterns.
Creating visually appealing carousels can enhance engagement and visibility on LinkedIn posts.

Companies mentioned in this episode:

LinkedIn
Claude AI
Canva
Louise Brogan

Links referenced in this episode:

louisebrogan.com
www.louisebrogan.com/raise-live
www.louisebrogan.com/momentum (for the Daily Prompt workshop)

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Raise Your Visibility Online — LinkedIn, AI and Tools for Business Growth – Details, episodes & analysis

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Raise Your Visibility Online — LinkedIn, AI and Tools for Business Growth – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other99+

LinkedIn65

YouTube42

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other99+

LinkedIn65

YouTube42