Explore every episode of the podcast Rain or Shine | Marketing & Entrepreneurship Podcast

In this candid solo episode recorded during a tight one-hour window, Kelsey reflects on eight years of podcasting and shares raw insights about her recent panic spiral in December, the beauty of business inconsistency, and a game-changing mastermind lesson: if your life is boring, your content will be too. This episode is a masterclass in showing up even when you don't feel inspired.

• Celebrating 8 years and 400 episodes of podcasting
• Kelsey's December panic attack: white space, scarcity mindset, and discount codes she regrets
• Why the "best thing about entrepreneurship is inconsistency"
• The accountability power of having a team and manufactured deadlines
• How to hold yourself accountable when you're your own boss
• A pivotal mastermind lesson with Lori Harder on creativity and content creation
• Why your boring routine is killing your content (and what to do about it)
• The Stan's Fries epiphany: doing one thing exceptionally well
• How to create "life as content" without filming everything

1. Consistency beats perfection: Kelsey has shown up every week for 8 years, even when she didn't know what to say. The key is manufacturing accountability through team commitments and deadlines.
2. Business inconsistency is a feature, not a bug: Unlike a job that pays the same $4K/month regardless of effort, entrepreneurship allows you to make $100 one month and $100K the next. Embrace the waves.
3. Panic during slow seasons is normal but temporary: Kelsey's December panic (giving out discount codes, feeling like AI was making her obsolete) lasted 2-3 weeks. By January, business was back to normal. Don't make permanent decisions based on temporary feelings.
4. Boring life = boring content: If your week is the same routine on repeat (desk, Zoom, dinner, bed), you'll have nothing interesting to share. Creativity requires white space, new experiences, and intentional "doing cool shit."
5. Stay in your lane unapologetically: The Stan's Fries lesson—do one thing exceptionally well and don't waver when people ask you to expand. They only sell fries with salt and vinegar. No ketchup, no credit cards, no apologies.

"The best thing about being a business owner is the inconsistency. Let me say that again: the best thing about being a business owner is the inconsistency."

"If you look at your life right now and your life looks pretty boring, my guess is that your content isn't hitting."

"We often build confidence by keeping the promises we make to ourselves."

• Kelsey's Website: KelseyReidl.com
• Kelsey's Podcast: Rain or Shine (350+ episodes featuring Canadian entrepreneurs)
• Instagram: @KelseyReidl
• Mentor Collective Mastermind by Lori and Chris Harder
• Wave Mastermind (Kelsey's mastermind program)
• Rachel Melinda (DJ and content creator example)
• Stan's Fries (local fry shop in Kelsey's town)

Kelsey Reidl is an entrepreneur, fractional CMO, and host of Rain or Shine (formerly Visionary Life). She's been podcasting for 8 years, helping entrepreneurs show up consistently and build sustainable businesses. She runs the Wave Mastermind and specializes in marketing strategy, website design, and business growth. Kelsey is a mom to a 2-year-old, an avid mountain biker, and a firm believer in the "rain or shine" mentality.

Brittany Anderson, founder of Momentum Collective and host of the Mom Sweat Sanity podcast, shares her journey from family real estate business to stay-at-home mom to thriving business owner. In this heartfelt conversation, Brittany reveals how building authentic community led to her coaching practice, why accountability is about more than just showing up, and how moms can give themselves permission to grow without apology.

• Why Brittany walked away from a lucrative real estate career just 12 hours after having her third baby
• How hosting monthly gatherings for moms (without Instagram or a website) laid the foundation for her entire business
• The real reason we quit on ourselves more than anyone else
• Why Friday trail runs with girlfriends are Brittany's secret to sustainable entrepreneurship
• The shift from "balls to the wall" workouts to truly listening to your body
• How to schedule your biggest goals without the fancy tools (hint: it starts with asking for help)
• What's actually working in 2024/2025 for growing a coaching business

1. You're allowed to reinvent yourself at any stage. Life seasons change, and so can you. Your kids are growing, why shouldn't you?
2. Consistency beats perfection. Showing up regularly, even when you don't see immediate results, is what builds trust and ultimately converts into business.
3. Ask for help before asking for apps. The most powerful accountability tool isn't a scheduling system—it's a support system of people who see you.
4. Start with community, not content. Brittany built her business by gathering real women in her living room, not by perfecting her Instagram grid.
5. Give yourself what you give your kids. When you show up for yourself, you're teaching your children they're allowed to do the same without apology.

• On entrepreneurship:
• "Being an entrepreneur, it never turns off. We are our own business, we are our own builder, we are our own brand. It really is a 24-7 job, so being able to find that niche for you to make sure you're replenishing yourself is just so important."
• On why we quit on ourselves:
• "The biggest promises we make should be to ourselves. We're also the easiest one to quit on because we'll put everything else before us. Just know that you're worth it and that you will surprise yourself time and time again, the more you just start."
• On growth and permission:
• "When we start showing up for ourselves, especially as a mom, you're giving your kids the permission to do that way sooner than we have been doing. That's my hope and my dream, that my kids just know that they are fully supported by us standing behind whatever they want in this life and just do you without apology."

• Instagram: @BrittanyAndersonCoaching
• Website: BrittAnderson.com
• Podcast: Mom Sweat Sanity
• People & Podcasts:
• Brendon Burchard
• Lori and Chris Harder
• Dr. Stacy Sims
• Mel Robbins
• Kelsey's Website: KelseyReidl.com
• Kelsey's Podcast: Rain or Shine (350+ episodes featuring Canadian entrepreneurs)
• Instagram: @KelseyReidl

Brittany Anderson is the founder of Momentum Collective, a coaching practice and community for women focused on personal and professional development. A former realtor turned stay-at-home mom turned entrepreneur, Brittany hosts the Mom Sweat Sanity podcast and has completed multiple Ironman triathlons. She lives in British Columbia with her husband and three teenagers, and takes every Friday off to trail run with her girlfriends in the mountains.

Emily Fraser returns to share how she built a thriving online business that generates consistent revenue while working only 1-2 hours per week. After a traumatic brain injury ended her teaching career, Emily discovered how to create a business model that honors her energy limitations—and teaches others to do the same. This candid conversation explores the reality behind "passive income," the power of setting boundaries from day one, and why sometimes the most profitable thing you can do is rest.

• How Emily's car accident and brain injury led to the creation of The Spoonie Mentor
• The concept of "bright lines" (boundaries) and how they shaped her entire business model
• Building an evergreen group program that runs with minimal weekly involvement
• Why Emily eliminated a profitable business coaching program (and what that taught her)
• The truth about expansion and contraction cycles in business
• How her business continued generating revenue during IVF, pregnancy loss, and family grief
• Redefining consistency: what it means when you're not posting on social media for months
• The danger of jumping from guru to guru and constantly changing your business model
• Why "desperation repels dollars" and how to build from abundance instead

1. Design for your constraints first: Emily set "bright lines" before launching—no evening work, limited Zoom calls, maximum 2-4 hours daily. This wasn't negotiable, and every system was built around these boundaries.
2. Revenue-generating activities only: Every 25-minute work session focused exclusively on activities that would generate income. Everything else got outsourced or eliminated.
3. Maintenance is a valid season: Between expansion and contraction lies maintenance—a season where systems run, revenue flows, and you don't have to be "on." This isn't failure; it's the reward for building well.
4. Your worth isn't your work: Emily had to actively reprogram the belief that productivity equals worthiness. Her business generates income even when she's grieving, healing, or simply living life.
5. Test live before automating: Run your offer live multiple times, gather feedback, and ensure it works before creating evergreen systems. Automation amplifies what's already proven.

• "The less I do, the more I earn. I've really focused on these affirmations and implementing these beliefs of what I desire."
• "Every time I've had huge wins in the business, it's been followed by periods of dips because I subconsciously struggle to allow myself to receive."
• "Desperation repels dollars. Approaching anything in business with that mentality is going to set you up for failure."

• Emily's Website: thespooniementor.com
• Kelsey's Website: KelseyReidl.com
• Kelsey's Podcast: Rain or Shine (350+ episodes featuring Canadian entrepreneurs)
• Instagram/Social: @KelseyReidl
• Spoon Theory (energy management framework)
• Internal Family Systems (IFS) by Dr. Richard Schwartz
• Time-based pacing strategies
• Custom mobile app for community building
• The Thriving Spoonie Pathway (signature program)

Emily Fraser is the founder of The Spoonie Mentor, where she helps people with chronic health conditions build businesses and lives that honor their energy. A former music teacher whose career ended after a traumatic brain injury, Emily transformed her recovery journey into a thriving business model that proves you don't have to hustle to succeed. She's supported over 100 people through her signature program while working just a few hours per week.

In this raw, candid solo episode recorded fresh off a full day of client calls and mastermind facilitation, the host makes a compelling case for why market research conversations are the most overlooked yet powerful strategy for business clarity. Drawing from real client experiences and the example of entrepreneur Jonathan Goodman's 100-call approach, this episode challenges the common tendency to hide behind planning and perfection. Instead, it advocates for immediate action through conversations with potential clients—even when you don't feel ready. With practical frameworks for offering free audits in exchange for insights and using AI tools to analyze patterns, this episode delivers both inspiration and implementation strategies. It's a must-listen for any entrepreneur who's been stuck in planning mode or unsure about their next business move.

1. Action Creates Clarity: Stop waiting for the perfect plan. Clarity emerges through real conversations with potential clients, not more solo planning time.
2. The 5-10 Call Minimum: Before investing heavily in branding or website development, commit to at least 5-10 market research calls to validate your direction and understand your client's language.
3. Early Pivots Save Thousands: One client discovered in month two (through pro bono sessions) that her planned niche wasn't right for her, saving months of misaligned effort and tens of thousands in wasted branding costs.
4. Leverage AI for Pattern Recognition: Use tools like ChatGPT or Claude to transcribe and analyze your market research calls, identifying common problems, language patterns, and objections across conversations.
5. Being "In the Work" Generates Endless Ideas: Client-facing days naturally produce content ideas, direction, and inspiration, while isolated planning days often lead to creative blocks and uncertainty about what's relevant.

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/ 

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose 

Kelsey Reidl shares her unconventional journey from HR professional to wellness entrepreneur to full-stack marketing consultant. She breaks down her Three M's of Marketing framework, debunks common social media myths, and reveals why mitigating risk—not taking blind leaps—is the secret to sustainable business growth.

• How Kelsey went from HR certification to traveling the world as a fitness instructor and nutritionist
• The evolution from nutrition coaching to becoming a marketing consultant
• Why Instagram might be wasting your time (and how to know if it's actually working)
• The Two-Pronged Approach to choosing your marketing channels
• Breaking down the Three M's of Marketing: Mission, Mindset, and Main Ingredients
• Why influencer and micro-influencer marketing is more powerful than celebrity endorsements
• The two pillars every business needs: saying things about yourself AND having others say things about you
• Practical advice for starting a business without the desperate energy
• How to create a 90-day marketing plan that actually works

• Don't assume social media is your golden ticket. If you're spending 8-10 hours a week on Instagram and getting zero clients, it's time to reassess. Marketing requires experimentation and giving strategies at least 90 days before making judgments.

• Start where you have energy. Choose marketing channels based on what excites you AND where your ideal clients are paying attention. Introverts might thrive with podcasting while extroverts excel at networking events.

• The Three M's of Marketing: Mission (know your goal), Mindset (play the long game and experiment), and Main Ingredients (your 3-5 core marketing channels). This framework keeps you focused and prevents burnout.

• Mitigate risk when starting out. Keep a side income stream while building your business. Wake up early to give your best hours to your dream, but maintain financial security to remove desperate energy from your entrepreneurship.

• Build visibility through two pillars: Say things about yourself (website, social media, networking) and have others say things about you (podcast features, Google reviews, collaborations, speaking engagements).

• "I'm being influenced in the best possible way because I want to know what somebody else's experience is. I want to be influenced so that I can make informed purchases."

• "The number one question to ask is, am I having a good time? Because if the answer is no, no, no, no, no, I worry about that business."

• "Business doesn't just grow by accident—it takes time and nurturing and energy and patience as well."

Kelsey Reidl is a full-stack marketing strategist, fractional CMO, and founder of WAVE Events. Based in Paris, Ontario, she helps service-based entrepreneurs build custom marketing strategies that actually work. With 15 seasons and 350+ episodes of her podcast she's interviewed everyone from the founder of 1-800-GOT-JUNK to NHL players and small-town content creators. Kelsey is passionate about bringing entrepreneurs together in small towns and helping them scale to consistent six-figure years without the burnout.

Thanks for tuning into this episode of the Rain or Shine Podcast. All links, events & offers can be found below!

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events | https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Subscribe to my personal Email Newsletter |

www.kelseyreidl.com/dose 

• Join the next WAVE Live Event in Ontario, Canada | https://www.kelseyreidl.com/waterloo

Staci Millard shares her journey from burned-out accountant to seven-figure business exit and back to entrepreneurship with Thrive Accounting. This conversation dives deep into the realities of scaling a service business, the identity shifts required to become a true entrepreneur, and why community and human connection are more critical than ever in our AI-saturated world.

• The pivotal hospital room moment that changed Staci's entire business philosophy

• How to remove yourself from your business without losing quality or control

• The real difference between being a service provider and being an entrepreneur

• Why Staci sold her successful firm for seven figures and what happened during her year "off"

• Building Thrive Accounting: Creating a values-aligned business the second time around

• Balancing personal brand building with actual business growth

• The referral strategy that brings in multiple clients from single sources

• Why the future of marketing is community, not algorithms

• The biggest money mistake entrepreneurs make (hint: it's about gross margin)

• How to talk about money openly without it being weird or salesy

1. Remove yourself early: Building systems that allow your business to operate without you isn't just about scaling—it's about creating a sellable asset and protecting your mental health.
2. Service provider vs. entrepreneur: There's a massive identity gap between "I do great work" and "I build businesses that do great work." Recognizing this shift is crucial for growth.
3. Do what you say you'll do: The foundation of referrals isn't asking for them—it's consistently delivering on promises and overdelivering when possible.
4. Lead with value: Whether it's coffee chats, networking events, or social media, always ask "how can I provide value?" rather than "what can I get?"
5. Community over content: In an AI-generated world, genuine human connection and community are becoming the most powerful differentiators in business.

"I've never been as depressed as I was in that year off. I thought it was gonna be freedom and it was not at all because I no longer had a way of using my gifts and contributing." — Staci on discovering that contribution is core to her identity

"Your personal brand really has to coincide with what you're doing and be more about sharing what you're building than simply being about building you. It's gotta be about a business." — Staci on integrated personal branding

"We cannot do business if we're not talking to people. Period. End of story." — Kelsey on the non-negotiable need for human connection

• Book: Making Money is Killing Your Business

• Book: 10x is Easier than 2x by Dan Sullivan

• Book: The Almanac of Naval Ravikant

• Vanessa Van Edwards - Body language and networking expert

• Carly Ottaway / Web Awards - "Document, don't create" philosophy

• Small Business School Podcast (Staci podcast) - Episode on gross margin and pillars of profit

Staci Millard is a CPA, entrepreneur, and the founder of Thrive Accounting, a firm dedicated to helping entrepreneurs experience more joy and freedom in business through strategic financial guidance. After successfully scaling and selling her first accounting firm for seven figures, Staci returned to entrepreneurship to build a values-aligned business focused exclusively on serving fellow business owners. She hosts the Small Business School podcast and is passionate about community, financial transparency, and helping entrepreneurs understand the real numbers that drive business success.

Instagram: @stacimillard

Podcast: Small Business School https://podcasts.apple.com/ca/podcast/the-small-business-school-podcast/id1695210366

Business: Thrive Accounting https://thriveaccounting.co/

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/ 

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose 

What does it take to leave a comfortable corporate career and build a food brand from scratch? Adam D'Eramo, co-founder of Awake Caffeinated Chocolate, made the leap from PepsiCo to entrepreneurship over a single lunch conversation with two friends—and hasn't looked back in 12 years.

In this episode, Adam shares the unfiltered reality of building a consumer brand: from testing their first product in a college convenience store to watching 75% of their customers disappear overnight during COVID.

He breaks down the critical difference between having an idea and having a viable business opportunity, reveals how a persistent team member saved the company by pushing for e-commerce (when the founders resisted), and explains why resilience isn't just helpful for entrepreneurs—it's a prerequisite for survival.

This conversation is for anyone wrestling with the "golden handcuffs" of a stable career, wondering if their side hustle could become a real business, or looking for honest insight into what it actually takes to stay alive as an entrepreneur when everything falls apart.

• The pivotal lunch conversation that sparked Awake Chocolate's founding
• Why "golden handcuffs" kept Adam at the breaking point—and how he broke free
• The crucial difference between having an idea and having a business opportunity
• How a college convenience store test proved Awake had product-market fit
• Surviving COVID: Losing 75% of customers in one week and the fight to stay alive
• The team member who persistently pushed for e-commerce (and saved the company)
• Building a culture where ideas are welcomed and continuous improvement is the standard
• Why resilience is the most unglamorized secret of entrepreneurial success

• Start before you're ready: If you're waiting for the perfect moment to leave corporate, allocate time on the side to test your idea. The journey of 1,000 miles begins with a single step.
• Ideas vs. opportunities: An idea becomes a business opportunity when people will pay for it AND you can turn a profit. Market test early and often.
• Use digital research tools: Concept testing through apps costs just a few hundred dollars and provides feedback in under 24 hours. Awake uses this multiple times per year.
• Break big problems into small ones: During COVID, Adam and his team focused on solving the problem right in front of them—this week, this month, this quarter—rather than being overwhelmed by the enormity of the challenge.
• Listen to your team: The marketing manager who persistently advocated for Amazon and e-commerce ultimately helped save the business during the pandemic when all physical locations closed.

• "I think the hardest regret for me to carry for the rest of my life would be if I didn't try this. A regret of inaction."
• "There's no substitute for executing an actual market test. When we found out we were selling 20 bars in a week, it was euphoric."
• "Are you a quitter? Quitters are losers. If no, then it doesn't look good today, but you've gotta find a way to solve this problem."
• "I haven't heard a single story that was all sunshine and rainbows. Everybody's had adversity. Resilience isn't just a nice attribute for an entrepreneur, it's a prerequisite."
• "The biggest strength of our partnership is that we know what we don't know. It's liberating to go find people who have that knowledge and capability."

Adam D'Eramo is the co-founder of Awake Caffeinated Chocolate, a functional snack brand that launched in 2012. After leaving PepsiCo with his co-founders Matt and Dan, Adam has spent over 12 years building Awake from a campus-exclusive product to a nationally distributed brand available in major retailers across Canada including Costco, Shoppers Drug Mart, Loblaws, and more. Adam is passionate about entrepreneurship, continuous improvement, and building teams with an entrepreneurial mindset.

• Awake Chocolate Website: AwakeChocolate.ca
• Instagram: @AwakeChocolate
• LinkedIn: Adam D'Eramo

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/ 

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose 

Quick Summary

Cait, founder of Mind With Matter, shares her journey from working in Australia to returning to Canada to launch her mental performance and sports psychology business. In this honest conversation, she opens up about overcoming self-doubt, the importance of community, navigating challenging days as an entrepreneur, and why "mind with matter" beats "mind over matter" every time.

In This Episode

• Why Cait decided to leave full-time employment to start her own business
• The pivotal advice that changed her perspective: "The job you want might not exist yet"
• How she landed a contract with Canada Games (after thinking she'd "never get it")
• The difference between knowing your values and actually connecting with them
• Practical strategies for working through tough business days
• How to discern between fatigue and fear when motivation is low
• Building community in a new city as an adult entrepreneur
• Why curiosity and joy are essential tools for getting unstuck

Key Takeaways

• Trust the alignment: Instead of forcing outcomes, Cait operates from a place of abundance, trusting that what's meant to work out will work out—and that saying no to misaligned opportunities creates space for the right ones.
• Community is non-negotiable: From practitioner meetups to supervisor check-ins to honest conversations with friends, Cait credits her support network as essential to her success and mental health as an entrepreneur.
• "Good enough" is enough: On challenging days, Cait chunks down her tasks and asks, "What do I need to do to be good enough today?" This mindset shift removes the pressure to be extraordinary every single day.
• Actions precede feelings: Whether building community or starting a business, waiting for motivation or perfect conditions means waiting forever. Taking action creates the feelings you're seeking.
• Fatigue vs. fear: Learning to distinguish between genuine exhaustion and fear-based resistance is crucial. Cait test: Try working for 10 minutes. If momentum doesn't build, your body genuinely needs rest.

Memorable Quotes

"If I didn't try to execute some of these ideas, the pain of regret would be a lot worse than the pain of potentially failing at them."

"There's a very big difference between knowing your value and connecting with your values."

"Every car needs coolant. The more I try and push myself to be amazing on this shitty day, the harder it's going to be for me to show up tomorrow."

Resources Mentioned

Mind With Matter (Cait's business specializing in mental performance and concussion support)

Canada Games (where Cait served as mental performance consultant for Team BC)

Squamish, BC (Cait's current home base and community hub)

About the Guest

Cait Leavitt is a sports psychologist and mental performance consultant who specializes in concussion recovery support. After gaining experience working in Australia and with various athletes and teams, she founded Mind With Matter—a practice rooted in the philosophy of working with what is, rather than pushing through at all costs.

She currently serves clients from Squamish, BC, where she balances her work with her love of mountain biking and cycling.

Connect

Website: https://www.mindwithmatter.ca/

LinkedIn: https://www.linkedin.com/in/caitleavitt/

After a two-and-a-half-month hiatus, Kelsey returns to announce the podcast rebrand from "Visionary Life" to "Rain or Shine." This deeply personal episode explores the philosophy behind the new name, why consistency matters even when life gets hard, and how planting seeds during difficult seasons leads to future growth. Kelsey shares vulnerable insights about business ownership, seasonal transitions, motherhood, and the courage it takes to make changes when something feels stagnant.

• Why Kelsey took an extended break and what she learned during the pause
• The origin story of the "Rain or Shine" philosophy and what it means
• How the 52 Pickup Method led to the podcast rebrand
• The importance of showing up consistently, even when things are difficult
• Why business owners are feeling collective heaviness right now
• The 90-day accountability framework for understanding your current results
• Making November the best month ever with intentional planning
• Seasonal transitions and the gift of slower, more introspective seasons
• Behind-the-scenes updates: speaking gigs, WAVE event, teaching, and motherhood

• Your marketing plan isn't static—when something stops feeling good, it's okay to pause and reassess
• The "rain or shine" mentality means showing up consistently regardless of circumstances, knowing that sunny seasons follow rainy ones
• If you're unhappy with your current results, look back 90 days and take accountability for what you did (or didn't do)
• Planting seeds during difficult seasons changes your relationship with those challenges
• Slowing down in winter months isn't weakness—it's an opportunity for strategic thinking and planning
• Changing direction doesn't mean you're making a mistake; sometimes it's the exact risk you need to take

• "Planting seeds inevitably changes my feelings about rain." —Lucy Shaw
• "The more somebody complains, the less accurate their perspective of the world is." —Dr. Rangan Chatterjee
• "I want to know that there's sunshine coming on the rainy days... by planting seeds, we can enjoy the rainy season."
• "To kill time or to wish time away just feels like the biggest waste of life."

• Visionary 2026 Workshop: Annual business planning session on December 17th (www.kelseyreidl.com/2026)
• All Things Visionary Newsletter: Weekly insights at www.kelseyreidl.com/newsletter
• The 52 Pickup Method: Kelsey's framework for setting weekly goals
• My First Million Podcast: Discussion on the importance of unscheduled thinking time
• Ed Mylett Show: 90-day accountability framework
• Chris Williamson Podcast: Dr. Rangan Chatterjee's perspective on complaints
• Bandit Creative: Designed by Josie for the Rain or Shine rebrand

Kelsey Reidl is a marketing strategist, business consultant, and host of the newly renamed Rain or Shine podcast (formerly Visionary Life). With over 350 episodes and seven years of podcasting, she helps entrepreneurs build sustainable marketing strategies while navigating the ups and downs of business ownership. She's also a speaker on topics like ranking on ChatGPT, a course creator, and a mother balancing it all with her signature "rain or shine" philosophy.



• Instagram: @kelseyreidl
• Website: kelseyreidl.com
• Newsletter: kelseyreidl.com/newsletter

Seven and a half years. Over 300 interviews. Countless solo episodes. And now, it feels like the podcast is ready for its next chapter.

In this episode, I share a preview of where the show is heading, why podcasting continues to feel like the most authentic way to connect, and how I’ve been rethinking what truly matters in the content I create.

I take you behind the scenes of the rebrand currently underway with new cover art and fresh interviews already recorded, while reflecting on the balance between saying “yes” to opportunities and protecting your energy. I also share a powerful quote that has reshaped how I view time and priorities.

Together, we’ll explore the importance of knowing when to move quickly with intention, when to slow down and create space, and how to avoid the “anxious middle” that leaves us feeling stuck. 

Plus, I’ll highlight why I consistently invest 10% of my revenue into events and masterminds, and how that commitment has elevated both my business and mindset.

What you’ll learn in this episode:

• Why podcasting still feels like the deepest, most authentic way to connect
• How to know when it’s time to reimagine your creative projects
• The “52 pick up” method I use for weekly goal-setting
• Why September energy can make us overcommit (and how to check yourself before you say yes)
• The difference between going fast, going slow, and getting lost in the anxious middle 

KEY TAKEAWAYS

• Stop loving in the Anxious Middle

• Your Business doesn’t have to look like everyone else’s 

• Isolation kills business

• It’s okay to rebrand and evolve

• Boundaries create freedom

TIME STAMPS

• [04:23] The “seven-year itch” and reflecting on the podcast’s evolution

• [08:00] Weekly goal-setting with the “52 Pickup Method”

• [11:40] Behind-the-scenes of the rebrand process

• [16:09] Saying “hell yes” vs learning to say no

• [19:14] Join our WAVE Elora In-Person Event

• [22:12] The importance of in-person events & communities

• [25:29] Why you can’t build a business alone



• [28:19] Going fast vs going slow in work and life

MENTIONED IN THE EPISODE:

• The 52 Pick Up
• WAVE Elora

CONNECT WITH KELSEY

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/

Subscribe to our Email Newsletter |

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What does it really take to build strength not just in the gym but in life and business?

This week we are sharing an episode where I sat down with Jennifer Van Barneveld (Coach JVB), owner of Strong Fitness Magazine and the powerhouse between Team Strong Girls. Her story is nothing short of inspiring.

Jennifer went from selling printer toner, to hitting what she calls her “MacDonald’s Miracle” rock-bottom moment, to building a 7-figure coaching business and leading one of the most recognizable fitness publications in the world.

Here’s what you’ll learn in this podcast

• Why you don’t need a perfect plan to start
• How to turn setbacks into fuel for growth
• The power of momentum and why clarity comes after action
• Jenni’s biggest lessons in leadership, resilience, and staying grounded through success.

If you’ve ever felt stuck, uncertain, or like you’re waiting for the “right time” to make your move, this episode is your reminder that strength isn’t about doing it all perfectly. It’s about moving forward, even when it’s messy. 

TO CONNECT WITH JENNIFER:

Jenn’s instagram: https://www.instagram.com/Coach_JVB/ 

Strong Fitness Magazine’s Instagram: https://www.instagram.com/strongfitnessmag/ 

Team Strong Girls’ Instagram: https://www.instagram.com/teamstronggirls/ 

CONNECT WITH KELSEY

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose

Kelsey dives into how to stay inspired, productive, and consistent in your business even when it feels like the whole world has checked out for the last week of Summer Holidays!

(But also, if you want to enjoy a dang holiday… please take it!!!)

She shares personal stories, practical strategies, and mindset shifts that will help you separate yourself from the pack during what can feel like a ‘slow time’ in business, and strategies to use this time to plant seeds for Fall success.

KEY TAKEAWAYS

• Why the “summer slump” doesn’t have to dictate your results.
• The power of separation season: how to get ahead when others are slowing down.
• Simple ways to set boundaries between work and fun hours.
• How to make your workspace (and work routine) feel energizing again.
• The difference between wearing your CEO hat vs. hobby hat — and why it matters most in the summer.

TIMESTAMPS

[1:30] Why “summer slump” is soo common for entrepreneurs

[2:53] Rewriting the narratives on why slow months don’t have to be slow

[4:19] How to leverage “Separation Season”

[5:22] Tip #1 Boundaries and structures work/play hours

[9:50] Tip #2 Jazz up your workspace to bring back creativity.

[11:53] Tip #3 Keep your CEO hat on (experiment, track data, and stay consistent)

CONNECT WITH KELSEY

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose

In this episode, Kelsey dives into one of the most common struggles for entrepreneurs: feeling deflated, unmotivated, or directionless. 

She shares her personal experiences, mindset shifts, and actionable strategies to regain confidence, rekindle motivation, and get back on track in your business. 

Whether you’re dealing with a rough month, client setbacks, or just general burnout, this episode is packed with practical guidance to help you bounce back faster and stronger.

KEY TAKEAWAYS:

• Normalize deflated moments: Every entrepreneur experiences low confidence or dry spells; knowing this helps you respond faster instead of feeling stuck.

• Content constraints for motivation: Limit your platforms and output to reduce overwhelm; set achievable content goals and stick to them consistently.
• Surround yourself with the right people: Engage with mentors, masterminds, peers, or inspiring content to challenge your thinking and reignite drive.

TIMESTAMPS:

[0:51] Why low confidence and lack of motivation are normal in entrepreneurship

[2:51] the highs and lows of leaving corporate life to run your own business

[7:29] Return to rituals to regain energy and inspiration

[12:56] Tip #2 How to put constraints around content creation to build consistency

[15:17] How to overcome perfectionism and get content out into the world

[17:50] Tip #3 Surround yourself with inspiring people (mentors, masterminds, peers)

CONNECT WITH KELSEY

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose

In this solo episode, Kelsey pulls back the curtain on the structure, focus, and boundaries that help her show up consistently in life and business.

She shares her personal goal-setting system, called “52 Pick-Up,” and explains how assigning just one focus per week has transformed the way she approaches personal development and business growth.

Kelsey also opens up about social burnout, the need for better boundaries as a creative entrepreneur, and how simplicity in business leads to more impact, more referrals, and more peace.

If you're overwhelmed by goal setting, overcommitting, or the ever-changing world of digital marketing, this episode will help you breathe, simplify, and focus.

KEYSTAMPS

• Structure creates freedom

• Try the “52 Pick-Up” method: Focus on one area of improvement for 7 days to avoid goal fatigue and build real momentum.
• Boundaries matter: Over-socializing can drain creativity. Knowing your energy limits helps you show up stronger in your business.

TIMESTAMPS

[04:00] The “52 Pick-Up” goal setting method

[12:00] The cost of overextending socially as a creative

[14:00] How boundaries recharge your business

[21:00] The secret to simplifying your business model

[22:00] The power of “trigger words” for generating referrals

CONNECT WITH KELSEY

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose

In this solo episode, Kelsey shares a powerful reminder that sometimes the most unsexy habits in business, like tracking your numbers, are actually the most transformative. 

Sparked from a candid conversation with her local barista, who casually mentioned the coffee shop was up 35% this summer, Kelsey dives into why knowing your data can fuel motivation, guide smarter decisions and unlock next level growth.

If you’ve been stuck in a season of “feeling it out”, this is your nudge to bring a little structure to your entrepreneurial journey. 

KEY TAKEAWAYS

Wy fluffy advice like “just rest and receive” isn’t always the medicine your business needs

How to track both qualitative and quantitative data to align with purpose and profit

The difference between working hard on everything vs working smart on the right things. 

TIME STAMPS

[01:20] The truth about fluffy advice in online business

[06:17] What it looks like to prepare based on real data

[10:21] How tracking uncovers what’s working

[12:46] Simplifying your workflow using smart data insights

CONNECT WITH KELSEY

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose

In this episode, Kelsey breaks down the fundamentals of building a marketing funnel that converts. 

She shares practical strategies for consistent content creation, explores the evolving role of AI in search, and explains how small businesses owners can effectively allocate time to marketing. Kelsey also dives into navigating the balance between personal branding and separating your business identity from your personal self.

Lastly, she discusses the power of in-person networking and masterminds to grow your business in a digital world. 

Whether you’re a solo entrepreneur or scaling your marketing efforts, this episode provides valuable takeaways to help you stay visible, connect authentically and nurture your ideal clients. 

Amy and Kelsey also discuss:

• Mastering your marketing Funnels
• The importance of consistent content creation and 90-day marketing plans
• How AI *like ChatGPT) is reshaping SEO
• Time management tips for solo entrepreneurs to dedicate to marketing
• The value of in-person events and mastermind for business growth
• How connection and community fuel referrals and opportunities

TIMESTAMPS:

[05:10] How to create a clear marketing funnel

[11:30] How AI are changing search engine marketing

[15:00] The power of clear messaging and focusing your marketing niche

[22:00] Balancing personal brand with business identity

[30:10] The time commitment solo entrepreneurs should allocate to their marketing 

[35:10] The importance of 90-day marketing plans

[47:40] The value of local connections and referrals in business growth

TO CONNECT WITH AMY SUSSEX:

Website: https://thebusinessmanagementco.com/ 

Youtube: https://www.youtube.com/@TheBusinessManagementCo

Instagram: https://www.instagram.com/amy.sussex/ 

CONNECT WITH KELSEY

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose

In this solo episode, Kelsey is diving deep into a few big things that have been on her heart  including a major Instagram update that no one seems to be talking about.

Instagram just quietly changed the game by making your posts searchable on Google. Your captions now have SEO power which is huge for visibility, especially if you’ve been pouring into social and wondering why it’s not turning into long-term growth.

Kelsey also shares the full story behind the $750 she spent on a one-hour strategy session with Jenna Kutcher’s former CMO (what she learned, and why it was worth every penny).

You’ll also hear about:

• The highs and lows of receiving feedback (and how to not let it define you)
• The concept of expanders  and why surrounding yourself with the right people matters
• A simple content creation reframe that completely changed how she shows up online

Whether you’re working on your personal brand or just need a little reminder that what you share actually matters, this episode is full of mindset shifts and some seriously good marketing gems.

TIMESTAMPS

[01:01] The Duality of Feedback “That was amazing” vs “That was a waste”

[04:00] A massive Instagram massive! Your Instagram posts are now searchable on Google. 

[10:16] The $750 investment story behind booking the 1-hour 1:1 with Jenna Kutcher’s Former CMO

[16:56] Are you surrounding yourself with ‘expanders”

[20:06] From “Look at Me” to “Learn from Me” can flip the energy behind content creation and helps you lead with value

[24:30] Pushing past fear and centering your content around service, no perfection.

CONNECT WITH KELSEY

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose

This week I am sitting down with the host of The Unexpected Career Podcast on her show where we talk about non-linear paths, redefining success and building a business and life that aligns with your values.

From teaching fitness classes and selling essential oils to building a thriving solo consulting business and teaching at the very college she once graduated from, Kelsey shares how she followed her curiosity and created a life that feels meaningful in every season. 

In this conversation, Megan and Kelsey also talk about:

• What it really looks like to go from full-time employment to freelance work
• Why “leap and the net will appear” isn’t always the best advice
• How working part-time can support a more grounded, joyful start to entrepreneurship
• Building a business that fits your life and not the other way around
• Using your natural strengths to guide your next move

TO CONNECT WITH MEGAN:

• Instagram:https://www.instagram.com/theunexpectedcareer/ 
• Tiktok: https://www.tiktok.com/@unexpectedcareer?_t=8sery0sUV73&_r=1 
• Podcast: https://theunexpectedcareerpodcast.buzzsprout.com/ 

TIMESTAMPS:

[02:00] – Kelsey shares her earliest career dreams and why she pursued HR in university

[08:30] – How a personal interest in wellness led her to holistic nutrition

[11:40] – Navigating career pivots and early business experiments

[19:55] – The unglamorous (and very real) start of her freelance career

[22:21] – Saying yes to a full-time role… and realizing it was a mistake

[25:01] – The problem with “leap and the net will appear” advice

[27:50] – What Kelsey’s consulting work looks like now and why she ditched online courses

[31:39] – Connecting the dots: the thread that ties all her career chapters together

[34:45] – The advice she’d give her younger self (and why travel and curiosity matter)

[38:16] – Life after becoming a mom : choosing a slower, more intentional season

[42:00] – Why “seasonal thinking” helps make better, more aligned decisions

CONNECT WITH KELSEY

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose

Have you ever dreamed of writing a book but felt overwhelmed by where to begin?

In this episode, Kelsey sits down with Michael Foglio, founder of Foglio Publishing and creator of Memoir Co-Writer, to talk about all things books, publishing, and becoming an author (no matter your background or experience).

They dive deep into the state of the book industry in 2025, the differences between self-publishing and traditional publishing, and the mindset shifts needed to finally bring your book to life. Michael also shares how their new AI-powered tool, Memoir Co-Writer, is making writing more accessible than ever before.

Whether you're a seasoned entrepreneur looking to elevate your brand or someone dreaming of preserving your stories for future generations, this episode offers practical advice and inspiration to help you finally start writing.

They also chat about:

• Why books are not dying and who should consider writing one
• The real differences between traditional vs. self-publishing
• The 4 stages of publishing success
• How to turn your content (blogs, newsletters, podcasts) into a cohesive book
• Practical tips for overcoming writer’s block and building a writing routine
• Common mistakes first-time authors make and how to avoid them
• How to think about book marketing (even if you hate selling!)
• Ways to build buzz and create momentum for your book launch

Timestamps

[01:30] Michael talks about why books are actually on the rise

[04:00] The big differences between self-publishing and traditional publishings

[07:30] How anyone can write a book

[10:15] How to transform your blogs, podcasts, and newsletters into a cohesive manuscript

[13:00] Michael’s new AI Memoir Co-Writer Tool

[17:30] How Memoir Co-Writer Works

[20:30] Common Mistakes First-Time Authors Make

[24:30] Folio’s Four Stage Path to Publishing Success

[28:00] How visualizing your audience can help craft your book

[31:30] Tips for building a consistent writing habit and silencing self-doubt

[35:00] Setting small achievable goals can help you build momentum

[37:00] How to Market your Book successfully

[41:00] How to get started if you are feeling overwhelmed on where to start. 

TO CONNECT WITH MICHAEL FOGLIO

• Website: foglioprint.com 
• AI Writer Helper: https://www.memoircowriter.com/

CONNECT WITH KELSEY

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose

In this episode, Kelsey is joined by Dr. Rachel Corradetti-Sargeant to explore a topic that’s rarely discussed on the Visionary Life Podcast but incredibly important, fertility especially for high-achieving women balancing business and family goals.

Drawing from over a decade of experience as a naturopathic doctor specializing in fertility, Dr. Rachel shares the realities many women face when trying to conceive, the common challenges like PCOS and thyroid imbalances, and how stress and modern lifestyles factors play a crucial role.

We unpack the myth that “women can do it all” without consequences and dive into how timing, understanding your cycle, and environmental toxins impact fertility. Dr. Corradetti-Sargeant shares practical advice on how to navigate this journey without overwhelm, emphasizing self-compassion over perfection.

For entrepreneurs and busy women, this episode is a reminder that while ambition is vital, so is listening to your body, setting non-negotiable wellness habits, and seeking the right support when you need it.

Whether you’re just starting to think about family or deep in the process, Rachel’s wisdom offers clarity and hope. 

They also chat about:

• Why fertility awareness should start early, especially by your 30s

• Common hidden factors that can impact fertility like PCOS, thyroid issues, and lifestyle habits

• The nuanced role of stress in conception and why “just relax” is not enough

• How environmental toxins and everyday choices influence reproductive health

• Practical steps to balance your business ambitions with family planning

• The importance of personalized care and expert guidance in fertility journeys

• How to honor your menstrual cycle phases without overcomplicating your life

TIMESTAMPS:

[00:07:10] Why fertility conversations need to start early and how high-achieving women are uniquely impacts

[00:10:31] – The benefits of understanding your cycle and testing your hormones before you're ready to conceive.

[00:15:21] – Why “just relax” isn’t helpful advice

[00:23:29] – Free 6-pillar fertility wellness challenge and her masterclass on understanding your cycle.

[00:31:34] – How there’s no such thing as perfect fertility.

[00:38:25] – The impact of Infertility, pregnancy loss, and parenting shaped Dr. Rachel’s career journey.

[00:41:36] – The Systems That Keep Her Practice Running

TO CONNECT WITH DR. RACHEL CORRADETTI SARGEANT: 

• Instagram: https://www.instagram.com/dr_rachel_nd/ 
• Book an appointment: https://conceive.janeapp.com/locations/conceive-stoney-creek/book 
• Website: https://www.rachelcorradetti.com/ 

CONNECT WITH KELSEY

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose

In this episode,Kelsey dives into one of the hardest lessons in entrepreneurship: learning how to receive feedback, especially the kind that STINGS.

She shares a personal story about getting tough feedback early in her career and how it nearly broke her but ultimately became a pivotal moment in her growth. 

She also talks about:

• Why feedback often feels personal, and how to detach your worth from it
• The difference between constructive feedback and unfiltered opinions
• How to discern what feedback to keep and what to let go
• Kelsey’s journey of being told she “sounded like a Valley girl”—and how it shaped her
• How your energy suffers when you carry feedback that isn’t yours to hold
• A reminder that when you put yourself out there, criticism is part of the deal

This episode is your pep talk on how to navigate feedback without losing your spark.

TIMESTAMPS

00:00 — Why feedback is so hard for entrepreneurs (and why we need it anyway)

00:59 — Kelsey admits to avoiding feedback early on (no follow-up, no testimonials, no asking

In this episode, Kelsey sits down with digital marketing consultant Daniela Furtado, Founder of Findtable, a boutique agency that helps design and construction businesses grow their visibility online.

Daniela shares practical and realistic marketing strategies that work especially for those offering high-touch services, running local businesses, or wanting to build a more premium brand.

From leveraging Google Maps to getting over the fear of asking for reviews, this episode is packed with small shifts that can lead to big momentum.

If you’ve ever felt overwhelmed by SEO, marketing strategies, or wondered how long it actually takes to see results. 

In this episode, we chat about:

• The #1 platform you're probably ignoring (and why it still works)
• What marketing really looks like in year one
• How to get 5-star reviews that actually boost your ranking
• What to do if you run your business from home

TIMESTAMPS

[05:20] How using social media as a relationship tool can be powerful for your business

[11:05] She started her business from her parents’ house

[13:18] The power of niching down 

[16:35] The key factor that business and marketing advice is not a one-size-fits-all

[21:26] High-Touch Businesses need a different strategy

[22:58] Marketing starts with website foundations and tracking

[25:49] Marketing results are compound-based, not instant. 

[31:56] The most overlooked tool for local businesses is Google Maps

[34:05] How you can share your business address safely, get found and start ranking locally

[38:00] Tips for getting authentic, keyword-rich reviews and why video/photo reviews now matter more than ever. 

TO CONNECT WITH DANIELA:

Website: https://www.findabledigitalmarketing.com/

Email Newsletter: https://www.findabledigitalmarketing.com/newsletter/ 

CONNECT WITH KELSEY 

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/ 

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose

In this SOLO podcast episode, Kelsey pulls back the curtain on what’s actually working in her business right now and why she intentionally chose to double down on 1:1 coaching, even when the industry says that’s not the “Scalable” path.

She dives into how every investment she’s made in her business has played a role in leveling up both her business and her mindset. Plus, she shares the wild story of how she accidentally manifested her latest mastermind and teases a new private newsletter she’s been pondering up to share more behind-the-scenes.

TIMESTAMPS

13:00 What’s working in Kelsey’s world right now

16:40 How she declared May 2025 as her upgrade month

18:30 Her full-circle moment with Lori Harder

24:05 Why masterminds changed everything for her

40:00 A new business venture she is pondering about

CONNECT WITH KELSEY 

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/ 

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose

I just got back from a whirlwind trip to Las Vegas where I attended the Acquistion.com Scaling Workshop presented by Alex Hormozi and his team.

Definitely not the typical Las Vegas trip, that’s for sure! There was no gambling, no clubbing, and no fancy cocktail bars. 

However, I did get to spend 2 very full days learning from Hormozi’s team on whether my business was prepared to scale, how to identify the weak spots, and what the next steps for growth look like.

It was an incredible experience, and if you can afford the expense ($5000 USD ticket and flights + hotel) then I’d say go for it. The workshop delivered on ALL fronts and I’m glad I went.

The workshop is centered around the concept of ‘scaling’ (ex: growing your business with strategy, to the point where you could sell it if you wanted to). And as someone who runs a Marketing Consulting Company (Kelsey Reidl Consulting, Inc.) which is mainly centered around my own intellectual property, I am constantly negotiating with myself on whether I have chosen a sustainable model for my current life goals.

I wanted to surround myself with $1 million and $10 million dollar CEO’s to observe how they think, how they solve problems, and how they approach opportunity. Even though I knew I would have major imposter syndrome, I knew it was my next step. I also knew that it would push me to become a better, moer well rounded business coach for my clients.

So, Viva Las Vegas! Let’s do it!

In this episode, I’ll share:

• Why I decided to attend Alex Hormozis’ event
• My hesitations around leaving my family for the first time since my little guy was born! (being a mama entrepreneur is a TRIP!)
• What I thought of the workshop experience curated by the Hormozi team + the structure
• The key lessons I learned about Scaling
• Action I am taking and what I will implement

Enter to win 2 signed copies of the Alex Hormozi Books!

GIVEAWAY ALERT:

I’m giving away two signed Alex Hormozi books—100 Million Dollar Offers & 100 Million Dollar Leads!

Head to my Instagram post here for how to enter.

Contest ends June 17, so don’t wait!

Just head to my latest Instagram Post to enter to Hormozi Book Giveaway: https://www.instagram.com/kelseyreidl/

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/ 

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose

What happens when the life you thought you were building no longer feels like it fits? What if the path that once felt exciting now feels... heavy?

In this powerful episode, Lindsay Simcik, host of Almost 30 Podcast, joins Kelsey for a deeply honest and illuminating conversation about evolving through life’s biggest transitions.

From Saturn Returns to soul journaling to postpartum rediscovery, Lindsay opens up about her own journey of transformation. She shares what it was like to leave behind a version of herself that no longer aligned with who she was becoming and how motherhood became one of her greatest spiritual teachers.

Kelsey and Lindsay explore how in their late 20s and early 30s often demand a full-body, soul-level reckoning.

Together, they break down why this season of life can feel so intense, how to tell the difference between fear and intuition, and how to build a life that truly reflects you not the one handed to you by society, parents, or past versions of yourself.

Lindsay also shares the powerful inner tools she uses to stay grounded and connected like her soul journaling practice and energetic hygiene rituals and talks candidly about redefining success, slowing down in a hustle-driven culture, and learning to honor the natural seasons of life and creativity.

Whether you’re navigating the chaos of new motherhood, stepping away from something that used to define you, or simply trying to tune back into your inner voice, this episode will leave you feeling seen, soothed, and supported.

IN THIS EPISODE, WE ALSO CHAT ABOUT:

• What the Saturn Return actually is (and why it hits hard in your late 20s)
• The neuroscience behind feeling more conscious, clear, and emotionally grounded around age 26
• How to navigate moments when you realize your life isn’t aligned
• The spiritual power of surrendering to change
• Lindsay’s simple yet transformative practice of “Soul Journaling”
• Why getting quiet (and off your phone) might be the most revolutionary act
• How to read the messages behind your emotions instead of running from them

TIMESTAMPS

[06:22] The powerful moment Lindsay realized she needed to completely start over

[09:47] Why chasing “balance” was actually causing disconnection and resentment

[13:01] The unmistakable signs from the universe that pushed her to finally honor her own needs

[16:39] A deep dive into what a Saturn Return really means

[23:50] How she released old expectations and is courageously rebuilding her life in real time

[30:12] A comforting reminder that feeling like your life is “falling apart” is okay

[33:45] Embracing the magic and potential that comes with uncertainty

CONNECT WITH KELSEY 

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/ 

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose

What happens when three friends sitting on a coffee shop bench during a pandemic decide to reimagine what a coffee brand can be?

On this episode of the Visionary Life Podcast, Kelsey sits down with Sandrine Somé, Co-Founder of Nile Coffee, a black-owned coffee company that’s reshaping the industry by infusing every aspect of their brand with art and culture into everything they do!

Sandrine’s entrepreneurial spark didn’t ignite in a boardroom or brainstorm session. It happened way off the grid visiting her family in Burkina Faso, completely cut off from WIFI. What could have been an entrepreneur’s nightmare became her creative breakthrough. 

The idea for Nile Coffee was born on a bench outside SAm James Coffee in Toronto, where Sandrina and her friends spent countless hours talking about life, work and their dreams. They recognized the gap in the coffee space and an opportunity to build something that spoke directly to their creative community.

Rather than sell coffee as fuel for the 9-to-5 grind they positioned it as inspiration for 5-9 passion projects. In a market where nearly everyone’s coffee tastes good, they decided to stand out through culture, community and meaningful connection. 

Some of Nile’s biggest wins came not through big marketing budgets, but through authentic collaboration. This is your powerful reminder that success in business isn’t just about reach, it’s about resonance.

TIMESTAMPS

[03:21] Why traditional structures feel suffocating and how to carve out new ways to work and live!

[09:45] How Sandrine’s early entrepreneurial sparks and how design + cafe culture helped her imagine new kinds of gathering spaces.

[19:06] How her creative deepened when she gave herself full permission to rest and go inward

[34:14] How you should be building a business that serves the future version of you, not just the present moment.

[44:10] Rebuilding health, creativity, and work life from the ground up.

[51:25] What a ‘creative commune’ could look like

TO CONNECT WITH SANDRINE:

• Sandrine’Instagram: https://www.instagram.com/santreezy/ 
• Nile’s Coffee instagram: https://www.instagram.com/nilecoffeeclub/ 
• Estralar: https://www.instagram.com/estrelarsound/ 

CONNECT WITH KELSEY

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose 

In this episode, Kelsey opens up about a recent mountain biking experience that tested her physical endurance and mental toughness, offering valuable lessons on resilience, self-compassion, and embracing vulnerability during difficult moments.

She then shifts focus to marketing strategies for small business owners and entrepreneurs, emphasizing simplicity, authenticity, and stress-free content creation. Kelsey shares practical tips on creating engaging content like sharing short quotes, everyday life moments, and asking your community for support to avoid burnout and build meaningful connections.

Whether you’re a busy mom balancing multiple roles or an entrepreneur overwhelmed by marketing demands, this episode offers inspiring insights and actionable advice to help you build resilience and simplify your marketing approach.

TIMESTAMPS

[2:15] Motherhood isn’t about sacrifices but about growth, having boundaries and self-care moments. 

[10:30] The importance of recognizing off days, allowing emotions, and how struggles build resilience in life, sport, and business. 

[15:00] How to bring ease and joy back into marketing by sharing simple content

[23:00] Tips on prepping your marketing for the summer

CONNECT WITH KELSEY

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/ 

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose 

In this episode, Kelsey chats with Robyn and Monika, the powerhouse besties and co-founders behind Mint Cleaning, a wildly successful natural cleaning product company born out of a tiny town in British Columbia.

These two met at a mom group and became instant friends, and launched a cleaning company the very next day (seriously!). Within hours, they had a waitlist and they’ve been riding that momentum ever since.

We get into their incredible origin story, how they transitioned from service-based to product-based business, and how Mint Cleaning has grown into a million-dollar brand with a cult following.

They share the bold moves that helped them get noticed (hello, Jillian Harris brother’s hand-delivery), the behind-the-scenes of their Dragon’s Den pitch, and how they navigate social media with intention and fun.

Robyn and Monika also open up about balancing motherhood guilt with entrepreneurship, managing business growth, and staying grounded through the ups and downs.

This episode is packed with real talk, lots of laughs, and loads of inspiration, especially if you're dreaming of building a business with heart and hustle.

TIMESTAMPS:

[02:06] The shift from a service-based business to a thriving product line

[04:00] How to stand out in a crowded market

[06:45] How taking bold, aligned action made all the difference in their growth.

[15:10] Challenges of juggling business responsibilities with family life and the ever-present mom guilt.

[27:02] The power of taking risks to get noticed.

[28:50] How their appearance on Dragon’s Den elevated their visibility

CONNECT WITH MINT CLEANING:

• Facebook: https://www.facebook.com/mintcleaningserviceucluelet
• Instagram: https://www.instagram.com/mintcleaning_/
• Website: https://mintcleaningproducts.com/
• Tiktok: https://www.tiktok.com/@mintcleaning_
• Youtube: https://www.youtube.com/@mintcleaningproducts

CONNECT WITH KELSEY

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/ 

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose 

In this episode, Kelsey chats with Kristina Bartold, an expert in building community and relationship capital.

Kristina is the Co-founder of @thesocialsnippet & @highvibe.women as well as a social media expert, and podcast production + events maven.

We dive deep into the strategies and importance of community building, networking, and the reality of growing a business, especially when navigating the highs and lows.

Kristina shares her journey of how she got into launching a social media agency, lessons learned from both successes and challenges of having over 80 clients (wow!!!), and why they started the High Vibe Women brand and event for Women Entrepreneurs in Canada. 

Plus, she gives us an inside look at her favorite podcasts, how she’s borrowing belief from other entrepreneurs, and the crucial role relationships play in business success.

Key Takeaways:

• The power of community and how to engage effectively.

• Building relationships and network capital for business growth.

• The importance of finding a community that will uplift you and help you thrive in your journey.

• It’s not about doing more; it’s about connecting with the right people who can open doors and provide support.



Where to connect with Kelsey:

Thanks for tuning in, I hope you have a visionary day and if anything resonated, I look forward to hearing from you!

Get a ticket to WAVE x Paris, ON (March 28th)

https://www.kelseyreidl.com/paris-2025

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/ 

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose 

In this episode, Kelsey is sharing four of the biggest business lessons she’s learned over the past 7+ years of running her personal brand and consulting agency. These aren’t just strategies, they’re mindset shifts that have shaped how she navigates both work and life.

From staying consistent without burning out, to making space for personal wins (not just business ones), she’s pulling back the curtain on what’s really helped her stay grounded and inspired, even when things get hard.

She also chats about the magic of showing up as your full, authentic self and how leaning into an abundance mindset can open way more doors than you'd expect.

She also chats about:

• Why your podcast doesn’t have to be polished to be powerful
• How letting your audience into your world creates unshakable trust
• The secret sauce behind why people actually hire you (hint: it’s not just your credentials)
• The power of genuine referrals and how to start making them more intentionally
•  A simple abundance mindset shift that changes how you show up for your community

Resources from the episode:

• Deepak Chopra’s 21 Day Abundance Challenge
• Bob Proctor’s meditation

Timestamp:

• [2:27.00] The danger of perfectionism and why it’s better to just start
• [7:15.00] Business Lesson #1 - Win in life while building your business
• [12:00.00] Business Lesson #2 -Balancing consistency vs alignment
• [18:44.00] Business Lesson #3 - Why your brand should sound like you
• [24:47.00] Business Lesson #4 - Living with an abundance mindset and the power of referrals

Where to connect with Kelsey:

Thanks for tuning in, I hope you have a visionary day and if anything resonated, I look forward to hearing from you!

Get a ticket to WAVE x Paris, ON (March 28th)

https://www.kelseyreidl.com/paris-2025

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/ 

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose 

Welcome back to another episode of Visionary Life!

Today we are chatting with the Founder of Ripples Consulting, Ola Adeyemi.

Ola is one of those people who walks into a room and makes you feel like you’ve known her forever. An ex-manufacturing boss from the UK, now an entrepreneur in a brand new country, she knows what it means to start from scratch and build something powerful.

In this episode, we also discuss:

• Why getting out of your comfort zone is where the magic happens
• The real power of knowing your numbers (don’t skip this!)
• How Ola shifted her mindset from employee to business builder
• What it takes to reverse-engineer your six or seven-figure dream
• And how showing up for community can change your whole trajectory

If you’re ready to get your idea off the ground and actually make it happen, this episode is for you. 

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/ 

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose 

When Nate dreamed up Flow State Bike Co, it was never just about bikes. It was about belonging. 

He saw this gap in the local bike scene, no real hub for mountain bikers and gravel rides, to go meet, grab a coffee, talk trail conditions, and feel like they belonged.

But making the LEAP from idea to reality? That’s often the hardest part.

Nate spent over a year crafting a 90-page business plan. Not because he has to but because he needed to be fully aligned with his vision. That document became his compass.

And then… when he opened the doors. Not knowing who would show up… the COMMUNITY came in full force. They were ready. Not just for a shop. For this shop. His vision.

In this episode, we chat about:

• Why your vision isn’t “too specific”
• How slowing down to reconnect with your “why” can give you the clarity you need to move forward
• What happens when you build something rooted in real purpose, people feel it, and they will show up.

If you’re ready to get your idea off the ground and actually make it happen, this episode is for you. 

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/ 

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose 

Welcome back to another episode of the Visionary Life Podcast.

Today we're talking about Social Media Content Creation... and more specfically, what to do when you get into one of those pesky content creation ruts.

You know, those times when inspiration seems to have packed its bags and left town?

Yep, I've been there too!

In this episode, I’m diving into my own experiences of shaking off the cobwebs and finding that creative spark again.

I’ve discovered this cool little routine I like to call the R.U.T. method – Repeat, Uplift, Teach. It’s been a lifesaver for me in getting back on track with my social media content.

Plus, I’m sharing some thoughts on using AI tools like ChatGPT.

Let’s get into it!

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/ 

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose 

Welcome back to another episode of Visionary Life!

It’s just me today, your host, and I’m sitting down to reflect on the wrap-up of Q1 and all the exciting opportunities (& challenges!) that come with a fresh season.

Honestly, the rhythm of entrepreneurship is such a ride, and I want to share how I’ve been balancing high-energy days with quieter moments for creativity and reflection.

I’ll walk you through some personal highlights and the challenges I faced over the last few months, like navigating a jam-packed schedule with limited childcare, tracking key business metrics (yes, I’m obsessed!), and leaning into the energy that a new season brings!

We’ll also chat about why goal setting feels so aligned during Q2 and the difference between building a business from passion, past profession versus solving a problem.

I also open up about learning to stay flexible and keeping the energy light hearted in the home & in general... to make both life and business flow easier.

Hit play, and let's dig in!

This week, we have an extraordinary conversation with Julie Cole, the co-founder of Mabel's Labels.

Not familiar with Mabel's Labels? Mabel's Labels story begins in 2003 when four busy moms noticed a huge gap in the market for durable kids' labels.They are the original waterproof name label for kids.

Julie shares her incredible journey from starting a basement business to creating an international marketplace leader, all while being a mom of 6.

We dig into:

• Balancing entrepreneurship with motherhood,
• How Mabel's Labels grew to massive success (which marketing strategies they used) and how that has evolved over the past decade
• The importance of personal branding,
•  Knowing When to Abandon a Business Idea
• How to navigate challenges like self-doubt and imposter syndrome as you grow
• Business and life hacks for 'doing it all' (one of which is to do a Time Study to see where you can find more time in your day)
• The (sometimes) Unromantic Reality of Entrepreneurship (like needing to stay up to date on the ever changing landscape... like AI!)
• And more!

With her infectious energy and wealth of experience, Julie's story will motivate you to embrace the chaos and the beauty of entrepreneurship.

Plus, if you've ever felt the push and pull of raising a family while growing a business, Julie is here to tell you how it's done!

Don't miss out on Julie Cole's tips for marketing, managing time, and making impactful business decisions. Whether you're a seasoned entrepreneur or just starting your journey, this conversation is packed with practical advice and genuine inspiration. So, let's dive into this visionary episode with the incredible Julie Cole!

Connect with Julie: https://www.instagram.com/juliecoleinc/

www.mabelslabels.com/juliecole

Connect with Mabel's Labels: https://mabelslabels.ca/

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/ 

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose 

In this special roundtable discussion, Kelsey brings together 3 incredible clients and Mastermind members—April Miranda, Angela Lopes, and Heather Haigh—to explore the intricacies of entrepreneurship, from the initial spark of inspiration to the challenges of balancing the many hats we all wear.

We dig into candid reflections on the importance of self-care, the power of community, and how to navigate both the highs and lows of running a business.

Episode Highlights:

Finding Work-Life Harmony:

Our guests, April Miranda, Angela Lopes, and Heather Haigh, shared their personal stories about balancing the demands of entrepreneurship with personal life. Heather Haigh's reframe from "work-life balance" to "work-life harmony" offers a fresh perspective on managing our time and energy.

Embracing the Entrepreneurial Roller Coaster:

April Miranda talks about the identity shifts and challenges she faced, especially navigating her business alongside motherhood. Her journey from yoga teacher to Reiki practitioner highlights the importance of staying true to your evolving passions.

Overcoming Social Media Comparison:

The roundtable addressed the all-too-common trap of social media comparison. Our discussion emphasized the importance of creating rather than consuming, setting boundaries, and being authentic online.

Staying True to Your Unique Path:

Heather Haigh reminds us that not every business journey needs to be the same. The value of saying "yes" to a variety of opportunities when starting out is emphasized, allowing for discovery and organic growth.

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/ 

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose

Get a ticket to WAVE x Paris, ON

To connect with April; https://www.instagram.com/aprilmiranda/?hl=en

To connect with Heather: https://www.linkedin.com/in/heathermhaigh/?originalSubdomain=ca

To connect with Angela: https://www.linkedin.com/in/angela-lopes-leadershipconsultant/?originalSubdomain=ca

It's a SOLO show and after a quick LIFE UPDATE I share insights on the energy it takes to pursue big dreams and why consistency is key in business, and I go on to talk about three energy leaks that might be zapping your energy, killing your time, or derailing your focus.

We talk about the role of notifications, perceiving everything as urgent, and tracking tasks that drain you. Plus, there's a little chat about sleep as a new mom too (any other toddler mamas?)

Time Stamps:

• [00:01:36] I reflect on starting the podcast back in 2018 and the crazy recording experiences I had
• [00:06:08] Client expectations and the time it takes to build a business
• [00:09:04] Introduction to the concept of energy leak and How to Overcome Common ENERGY DRAINS in Life & Business (to BOOST your productivity!) 
• [00:12:22] First energy leak: phone notifications
• [00:17:13] Second energy leak: thinking everything is urgent
• [00:22:49] Third energy leak: tracking tasks that zap energy
• [00:26:18] BONUS! Importance of sleep and personal experiences

Where to connect with Kelsey:

Thanks for tuning in, I hope you have a visionary day and if anything resonated, I look forward to hearing from you!

Get a ticket to WAVE x Paris, ON (March 28th)

https://www.kelseyreidl.com/paris-2025

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/ 

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose 

Hey visionaries! Welcome back to another episode of Visionary Life!

I've got the amazing Lana Pribic on the show (it's her 4th appearance!) and trust me, you're gonna wanna stick around for this chat.

Lana's a storytelling queen, moving from snapping boudoir photos to diving deep into the world of psychedelics and now, she's on this new adventure with Kanna Wellness!

We go all over the place in this episode—from her style journey, to business ups and downs, to the advice she would give to new entrepreneurs.... and everything in between.

Not to mention, we're dropping some good vibes about staying creative and embracing all those changes life throws at us. So if you're ready to get inspired and maybe a little challenged, hit play, soak it all in.

Connect with Lana:

https://www.instagram.com/modernpsychedelics/

https://www.instagram.com/kannawellness.co/

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/ 

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose

Paris x WAVE Event: March 28th. Tickets are 80% sold out: https://www.kelseyreidl.com/paris-2025

Today, Stu McLaren shares his Tips for Creating Sustainable Recurring Revenue through Membership Models.

Stu McLaren has extensive experience helping entrepreneurs develop membership models, so this episode explores the exponential growth of the subscription economy and its potential to provide stability and predictable profits for business owners. Stu shares valuable insights on building meaningful relationships in the business world, launching successful memberships with a small audience, and retaining members by ensuring they experience continuous progress.

If you're curious about launching a membership or simply want to learn more about sustainable business models, this episode offers essential guidance from The Memberships guy, himself - Stu Mclaren.

Connect with Stu: https://www.instagram.com/stumclaren/

Stu's website: https://stu.me/

Grab a copy of the new book: https://stu.me/predictable-profits

Time Stamps:

10:57 Practical Steps for Building Business Relationships & Growing Your Network

15:26 Why Stu prioritizes Thoughtful Gestures

16:59 Lighthearted Networking: Building Authentic Connections

20:54 Paris Women's Entrepreneurial Networking Event Highlighting Community Building

24:05 Eliminating months with low revenue by adding in recurring subscriptions and membership offers

29:37 One-on-One Client Model: Why it's Not Scalable & what to do about it

40:14 Prioritize Outcomes in how your do your membership marketing

50:45 "Iterative Launching and how it accelerates the Path to Success"

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/ 

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The IRL Event You’ve Been Craving Is Finally Here.

Most women think that the biggest financial leap will come from that fresh new design on your site, that one reel or a specific Pinterest post.

However, in our experience, it is actually the community that you surround yourself with that starts the WAVE of momentum in business growth.

Get a ticket to our upcoming IRL event in Paris, Ontario.

https://www.kelseyreidl.com/paris-2025

Can I share a quick success secret with you today? It’s a secret that will make you $1000’s or even millions over the coming years.

This is advice that my first business coach told me many years ago, and it has really stuck with me and proved to be true.

It’s not revolutionary,

It’s not sexy,

It’s not to ‘start a Pinterest account, create a membership, build an email list, or launch a digital course’ like all the gurus are telling you.

Those things can come later. Right now, they’re not the priority.

Become laser-focused on your ‘thing’.

Whether it’s digital marketing, gluten-free sourdough recipe creating, or becoming the best spin instructor on planet earth.

Read everything you can about it. Create content around it. Share it with friends and family. Host free workshops. Immerse yourself completely in this one thing—and commit to it long-term.

By long term, I mean years & years & years!

Play the long game.

Success comes from dedicating yourself to one niche, one message, and one plan. Not jumping from idea to idea, strategy to strategy, or social media platform to social media platform.

building a thriving business isn’t about shortcuts. It’s about becoming the go-to person for your niche.

The question is—what’s your niche.

-

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/ 

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose 

Get a ticket to our upcoming IRL event in Paris, Ontario.

https://www.kelseyreidl.com/paris-2025

In this episode, I'm sharing my recent thoughts around TIME.

Time is so fascinating, isn't it? We've all heard the expression 'Beyonce ALSO has 24 hours in the day...' and then suddenly felt poorly about our lives. But what does the expression actually mean?

Yes, we all have 24 hours in the day.

But we don't all THINK about those hours equally!

In this episode, I ponder the concept of time. And I ask questions like...

• can we expand time?
• can we contract it?
• what does it mean to KILL time?
• how do we live multiple days in 24 hours?
• do we all treat 24 hours the same?
• what are some time management tips?
• can I work an '8 hour day' in just 2 hours?

And more!

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/ 

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose

Is being a 'Professional Namer' a real job? You bet it is!

I'm interviewing Alexandra Watkins, the Founder of Eat My Words and The Branding Pro Who Made Wendy’s Baconator A Household Name. Pretty neat, right?

Alexandra Watkins is a leading and outspoken authority on brand names with buzz. 

For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google.

Her breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine.

Her personal "Name Hall of Fame" includes Wendy's Baconator, Neato robotic vacuum, Burger King’s Mac n’ Cheetos, Spanish language school Gringo Lingo, and frozen yogurt franchise Spoon Me. 

We talk about:

• The Importance of Naming
• Your brand name shouldn’t look like someone got drunk and played scrabble
• Why is naming a brand important
• Choosing a name that incorporates surprise, entertaining elements, and dopamine
• Whether brand names influence purchases, or not
• The painful consequences of bad branding
• When to invest in hiring help
• Whether your brand name can make or break you
• How to even START the brainstorming process of a brand name
• Why do we get SO tripped up with naming.
• And more!

Connect with Alexandra: https://eatmywords.com/our-chefs/alexandra-watkins-brand-name-consultant/

Connect on LinkedIn: https://www.linkedin.com/in/alexandrawatkins/

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/ 

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose 

Today, we are delving into the crucial topic of building trust and becoming a better marketing strategist in your own business.

There is nobody more qualified to chat about this topic than Jonathan Goodman, founder of the Personal Trainer Development Center.

In this episode, Jonathan sheds light on everything that is WRONG with modern marketing right now.

In particular, we chat about...

• avoiding the pitfalls of over-reliance on social media
• creative marketing strategies designed to engage and build trust within your local community
• the high-risk route of chasing internet fame
• the “Triangle of Trust” model from Jonathan's book
• philosophies regarding friendship dynamics in business
• why offline word-of-mouth referrals surpass social media success
• the importance of quality over quantity in client acquisition

If you love this episode, you should grab a copy of Jonathan's Book called The Obvious Choice.

No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms.

Jonathan Goodman—one of the world's leading experts on helping people simplify their business—reveals proven frameworks for increasing efficiency, praying to the social media gods less, and mastering the art of finding your customers.

Follow Jonathan Goodman:

• Twitter: @itscoachgoodman
• Instagram: @itscoachgoodman
• YouTube: Jonathan Goodman
• LinkedIn: Jon Goodman
• Podcast: The Obvious Choice
• Weekly Newsletter: 5 Reps on Friday

Get Jonathan’s Latest Book:

The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/ 

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose 

We're BACK with Season 15, baby!

Not only are we celebrating 15 seasons of the podcast, but we're also celebrating 7 years of the Visionary Life Podcast.

Yes, you read that right. We have been creating, producing, and sharing weekly episodes for 7 whole years.

I still remember when I started this podcast with NO clue what I was doing, and I would travel around Toronto on public transit and show up at people's studios, offices, apartments and bring them to my tiny bachelors apartment to record with a $150 microphone.

Let's just say, a lack of equipment didn't ever hold me back!

7 years later, we're still here and I think we've made some SIGNIFICANT upgrades.

Let's get into this weeks episode where I share some New Years Update + Marketing Predictions for 2025.

Some of the trends discussed include:

• why memberships are slowly dying off
• a return to supporting our local community and boost in IRL events
• having friends who are entrepreneurs is vital
• should you worry about scaling if you're not even making money?
• and so much more

GET ON THE WAITLIST FOR OUR MARCH EVENT: https://www.kelseyreidl.com/paris2025

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/ 

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose 

This week, I’m pulling back the curtain on what a week in my life really looks like.

Of course, every week is different. But I wanted to sit down 7 days in a row, and record what happened behind the scenes.

I chronicle:

• what I eat to stay fueled (and how I keep meals mega simple around here)
• what I do during my 2 days of child-care
• how we fit in a 1x weekly date night
• spending as much time as possible with Freddie each week, and taking him on adventures
• and more!

Like many of you, I (try to) juggle all the hats—mama, entrepreneur, friend, creative, wife, home chef, workout enthusiast... it's a lot!

And I'm far from having it figured out, but I can say with certainty that I have more energy in this phase of life than I've ever had before because I'm clear on my priorities.

Enjoy!

Episode show notes can be found on my website |

https://www.kelseyreidl.com/

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/ 

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose 

Visionary Mama: Fresh Content About Pregnancy, Fertility & Entering Motherhood | 

https://www.kelseyreidl.com/mama 

Growing Your Business Beyond Social Media in 2025: "One of the things that I hear from my clients is that they feel like they don't want to be on social media forever or that they hate social media.".

What about you? Are you...

• Frustrated with the Social Media Algorithm?
• Not seeing the results you once were?
• Wondering if there's a better way to build your business that doesn't rely on Social Media?

We're diving into growing your business without relying on social media in this episode of the podcast.

In this episode, Kelsey talks about...

• Her personal journey balancing motherhood and entrepreneurship and wanting to be more 'offline'
• Three impactful ways to grow your business beyond the social media hamster wheel.
• Results from hosting workshops
• How to pursue meaningful partnerships and collaborations
• Getting more word of mouth marketing strategies in place
• & more

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/ 

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose 

Visionary Mama: Fresh Content About Pregnancy, Fertility & Entering Motherhood | 

https://www.kelseyreidl.com/mama  

Back with a Solo Catch Up Episode this week!

In this short solo life update, I'm talking about:

• Florida trip recap: do I regret travelling with my 11 month old? How did it go?
• How much does a Santa Claus at the Mall make ($$$)
• Why it's important to know your Business Core Values when making decisions!
• Black Friday Sale Ideas
• Ryan Holiday vs. Taylor Swift
• & MORE!

Enjoy, visionaries!

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/ 

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose 

Visionary Mama: Fresh Content About Pregnancy, Fertility & Entering Motherhood | 

https://www.kelseyreidl.com/mama  

It’s easy to get caught in a business rut or funk, and the reality is that there will be highs & lows at every level of your entrepreneurial journey!

The secret lies in how you manage your funks, and having the right tools to ride it out and to lessen the impact it has on your mood, your motivation and your mission to create impact in this world!

In this episode, I share 5 ways to get out of your funk and overcome challenging times!

Give this episode a listen anytime you're craving a business boost!

Episode show notes can be found on my website |

https://www.kelseyreidl.com/

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/ 

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose 

What's working when it comes to Social Media Marketing, right now?

If you ask me... it's LinkedIn!

(psssst: follow me there! https://www.linkedin.com/in/kelseyreidl/)

Even though LinkedIn has been around for 20+ years, it's more alive than ever before - especially for

B2B interactions and industry-specific content.

LinkedIn is also a great platform for new online business owners, because it supports thought-leadership by facilitating professional updates, creating space for professional content, and it offers the chance for advanced targeting for B2B marketing.

You thought it wasn’t a very sexy platform, and that might be right, but it’s where opportunity is right now!

Time Stamps:

00:00 We are feeling totally disenchanted with Instagram, so here's what to try instead

05:44 Two 'must follow' accounts for learning LinkedIn from the 'pros'

08:23 Why I love LinkedIN (& the types of opportunities available)

15:59 Tips for creating engaging content on LinkedIn

25:12 Recap of my Top 3 Strategies

Episode show notes can be found on my website |

https://www.kelseyreidl.com/

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/ 

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose 

Today we're diving into the inspiring journey of CPG founder and mentor Mike Fata, a nine-figure entrepreneur and co-founder of Manitoba Harvest.

In this episode, we explore Mike's personal brand strategy (he's CRUSHING on LinkedIn), treating platforms like Instagram as dynamic trade shows, and the importance of building genuine community connections.

Mike shares invaluable insights on engaging with content, the necessity of continuous self-improvement, and optimizing your schedule for high-ROI activities in business and in life.

We also delve into Mike’s inspiring personal health journey—shedding 100 lbs of weight and championing the benefits of healthy lifestyles as entrepreneurs who often neglect themselves in pursuit of business growth (at all costs).

We also discuss his strategic networking approach, prioritizing collaboration over competition, and the importance of fostering a "minimum viable community" for significant sales impact.

Follow Mike on Instagram

Follow Mike Fata on LinkedIn

& be sure to get a copy of his book - it's chock full of practical business advice!

Episode show notes can be found on my website |

https://www.kelseyreidl.com/

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/ 

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose