Rain or Shine isn't just a cute motto you slap on a coffee mug. This is your new operating system.
Rain or Shine has been my personal guiding phrase for over a decade, and it acknowledges that there are going to be rainy days.. For all of us, in all seasons. So instead of wallowing in them, why not plant some seeds. Splash in puddles. Know that the sunshine is on its way.
Rain or shine also means,
lacing up for that 6am run you promised yourself, even when it's pouring and your bed feels like a warm hug.
It's hitting publish on that podcast episode, blog post, or business idea even when your inner critic is screaming "it's not perfect yet!"
It’s about recalibrating our minds to see that the rainy days are part of life, they are a necessary balance to the sunny days, and to fear them or try to avoid them is just blindness to how the world works.
If there’s one quick secret I can share with you before we begin, it’s that consistency beats perfection every …single… time.
And the entrepreneurs who WIN aren't the ones who only show up when they feel like it — they're the ones who build the muscle of showing up, even on rainy days.
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392 How to Show Up Consistently as an Entrepreneur (Even When You Don't Feel Creative)
Season 16
Monday, January 26, 2026 • Duration 35:40
Riding the Waves: Why "Boring" Weeks Kill Your Business (And What to Do About It)Quick Summary
In this candid solo episode recorded during a tight one-hour window, Kelsey reflects on eight years of podcasting and shares raw insights about her recent panic spiral in December, the beauty of business inconsistency, and a game-changing mastermind lesson: if your life is boring, your content will be too. This episode is a masterclass in showing up even when you don't feel inspired.
In This Episode
Celebrating 8 years and 400 episodes of podcasting
Kelsey's December panic attack: white space, scarcity mindset, and discount codes she regrets
Why the "best thing about entrepreneurship is inconsistency"
The accountability power of having a team and manufactured deadlines
How to hold yourself accountable when you're your own boss
A pivotal mastermind lesson with Lori Harder on creativity and content creation
Why your boring routine is killing your content (and what to do about it)
The Stan's Fries epiphany: doing one thing exceptionally well
How to create "life as content" without filming everything
Key Takeaways
Consistency beats perfection: Kelsey has shown up every week for 8 years, even when she didn't know what to say. The key is manufacturing accountability through team commitments and deadlines.
Business inconsistency is a feature, not a bug: Unlike a job that pays the same $4K/month regardless of effort, entrepreneurship allows you to make $100 one month and $100K the next. Embrace the waves.
Panic during slow seasons is normal but temporary: Kelsey's December panic (giving out discount codes, feeling like AI was making her obsolete) lasted 2-3 weeks. By January, business was back to normal. Don't make permanent decisions based on temporary feelings.
Boring life = boring content: If your week is the same routine on repeat (desk, Zoom, dinner, bed), you'll have nothing interesting to share. Creativity requires white space, new experiences, and intentional "doing cool shit."
Stay in your lane unapologetically: The Stan's Fries lesson—do one thing exceptionally well and don't waver when people ask you to expand. They only sell fries with salt and vinegar. No ketchup, no credit cards, no apologies.
Memorable Quotes
"The best thing about being a business owner is the inconsistency. Let me say that again: the best thing about being a business owner is the inconsistency."
"If you look at your life right now and your life looks pretty boring, my guess is that your content isn't hitting."
"We often build confidence by keeping the promises we make to ourselves."
Resources Mentioned
Kelsey's Website: KelseyReidl.com
Kelsey's Podcast: Rain or Shine (350+ episodes featuring Canadian entrepreneurs)
Instagram: @KelseyReidl
Mentor Collective Mastermind by Lori and Chris Harder
Wave Mastermind (Kelsey's mastermind program)
Rachel Melinda (DJ and content creator example)
Stan's Fries (local fry shop in Kelsey's town)
About the Host
Kelsey Reidl is an entrepreneur, fractional CMO, and host of Rain or Shine (formerly Visionary Life). She's been podcasting for 8 years, helping entrepreneurs show up consistently and build sustainable businesses. She runs the Wave Mastermind and specializes in marketing strategy, website design, and business growth. Kelsey is a mom to a 2-year-old, an avid mountain biker, and a firm believer in the "rain or shine" mentality.
391 From Real Estate to Reinvention: The Hospital Phone Call That Changed Everything w/ Brittany Anderson (Accountability Coach)
Season 16
Monday, January 19, 2026 • Duration 37:08
From Real Estate to Reinvention: Brittany Anderson on Accountability, Community, and Building a Life You Actually WantQuick Summary
Brittany Anderson, founder of Momentum Collective and host of the Mom Sweat Sanity podcast, shares her journey from family real estate business to stay-at-home mom to thriving business owner. In this heartfelt conversation, Brittany reveals how building authentic community led to her coaching practice, why accountability is about more than just showing up, and how moms can give themselves permission to grow without apology.
In This Episode
Why Brittany walked away from a lucrative real estate career just 12 hours after having her third baby
How hosting monthly gatherings for moms (without Instagram or a website) laid the foundation for her entire business
The real reason we quit on ourselves more than anyone else
Why Friday trail runs with girlfriends are Brittany's secret to sustainable entrepreneurship
The shift from "balls to the wall" workouts to truly listening to your body
How to schedule your biggest goals without the fancy tools (hint: it starts with asking for help)
What's actually working in 2024/2025 for growing a coaching business
Key Takeaways
You're allowed to reinvent yourself at any stage. Life seasons change, and so can you. Your kids are growing, why shouldn't you?
Consistency beats perfection. Showing up regularly, even when you don't see immediate results, is what builds trust and ultimately converts into business.
Ask for help before asking for apps. The most powerful accountability tool isn't a scheduling system—it's a support system of people who see you.
Start with community, not content. Brittany built her business by gathering real women in her living room, not by perfecting her Instagram grid.
Give yourself what you give your kids. When you show up for yourself, you're teaching your children they're allowed to do the same without apology.
Memorable QuotesResources MentionedAbout the Guest
390 She Works 2 Hours a Week and Her Business Still Grows—Here's How
Season 16
Monday, January 12, 2026 • Duration 49:28
Building a Business That Honors Your Energy: Emily Fraser's Journey from Burnout to BalanceQuick Summary
Emily Fraser returns to share how she built a thriving online business that generates consistent revenue while working only 1-2 hours per week. After a traumatic brain injury ended her teaching career, Emily discovered how to create a business model that honors her energy limitations—and teaches others to do the same. This candid conversation explores the reality behind "passive income," the power of setting boundaries from day one, and why sometimes the most profitable thing you can do is rest.
In This Episode
How Emily's car accident and brain injury led to the creation of The Spoonie Mentor
The concept of "bright lines" (boundaries) and how they shaped her entire business model
Building an evergreen group program that runs with minimal weekly involvement
Why Emily eliminated a profitable business coaching program (and what that taught her)
The truth about expansion and contraction cycles in business
How her business continued generating revenue during IVF, pregnancy loss, and family grief
Redefining consistency: what it means when you're not posting on social media for months
The danger of jumping from guru to guru and constantly changing your business model
Why "desperation repels dollars" and how to build from abundance instead
Key Takeaways
Design for your constraints first: Emily set "bright lines" before launching—no evening work, limited Zoom calls, maximum 2-4 hours daily. This wasn't negotiable, and every system was built around these boundaries.
Revenue-generating activities only: Every 25-minute work session focused exclusively on activities that would generate income. Everything else got outsourced or eliminated.
Maintenance is a valid season: Between expansion and contraction lies maintenance—a season where systems run, revenue flows, and you don't have to be "on." This isn't failure; it's the reward for building well.
Your worth isn't your work: Emily had to actively reprogram the belief that productivity equals worthiness. Her business generates income even when she's grieving, healing, or simply living life.
389 STOP Hiding Behind PLANNING & PERFECTION! (Do This Instead!)
Sunday, January 11, 2026 • Duration 01:02:32
In this raw, candid solo episode recorded fresh off a full day of client calls and mastermind facilitation, the host makes a compelling case for why market research conversations are the most overlooked yet powerful strategy for business clarity. Drawing from real client experiences and the example of entrepreneur Jonathan Goodman's 100-call approach, this episode challenges the common tendency to hide behind planning and perfection. Instead, it advocates for immediate action through conversations with potential clients—even when you don't feel ready. With practical frameworks for offering free audits in exchange for insights and using AI tools to analyze patterns, this episode delivers both inspiration and implementation strategies. It's a must-listen for any entrepreneur who's been stuck in planning mode or unsure about their next business move.
Key Takeaways:
Action Creates Clarity: Stop waiting for the perfect plan. Clarity emerges through real conversations with potential clients, not more solo planning time.
The 5-10 Call Minimum: Before investing heavily in branding or website development, commit to at least 5-10 market research calls to validate your direction and understand your client's language.
Early Pivots Save Thousands: One client discovered in month two (through pro bono sessions) that her planned niche wasn't right for her, saving months of misaligned effort and tens of thousands in wasted branding costs.
Leverage AI for Pattern Recognition: Use tools like ChatGPT or Claude to transcribe and analyze your market research calls, identifying common problems, language patterns, and objections across conversations.
Being "In the Work" Generates Endless Ideas: Client-facing days naturally produce content ideas, direction, and inspiration, while isolated planning days often lead to creative blocks and uncertainty about what's relevant.
Thanks for tuning into this episode. All links, events & offers can be found below.
The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |
388 Kelsey's In The HOT SEAT! Wasting 10 Hours a Week on Instagram? Here's What to Do Instead
Season 16
Tuesday, January 6, 2026 • Duration 52:28
Kelsey Reidl shares her unconventional journey from HR professional to wellness entrepreneur to full-stack marketing consultant. She breaks down her Three M's of Marketing framework, debunks common social media myths, and reveals why mitigating risk—not taking blind leaps—is the secret to sustainable business growth.
In This Episode
How Kelsey went from HR certification to traveling the world as a fitness instructor and nutritionist
The evolution from nutrition coaching to becoming a marketing consultant
Why Instagram might be wasting your time (and how to know if it's actually working)
The Two-Pronged Approach to choosing your marketing channels
Breaking down the Three M's of Marketing: Mission, Mindset, and Main Ingredients
Why influencer and micro-influencer marketing is more powerful than celebrity endorsements
The two pillars every business needs: saying things about yourself AND having others say things about you
Practical advice for starting a business without the desperate energy
How to create a 90-day marketing plan that actually works
Key Takeaways
Don't assume social media is your golden ticket. If you're spending 8-10 hours a week on Instagram and getting zero clients, it's time to reassess. Marketing requires experimentation and giving strategies at least 90 days before making judgments.
Start where you have energy. Choose marketing channels based on what excites you AND where your ideal clients are paying attention. Introverts might thrive with podcasting while extroverts excel at networking events.
The Three M's of Marketing: Mission (know your goal), Mindset (play the long game and experiment), and Main Ingredients (your 3-5 core marketing channels). This framework keeps you focused and prevents burnout.
Memorable QuotesAbout the Guest
387 From Accountant to Seven-Figure Exit: Building Systems, Scaling Smart, and Starting Over with Staci Millard
Season 19
Monday, December 22, 2025 • Duration 01:02:32
Quick Summary
Staci Millard shares her journey from burned-out accountant to seven-figure business exit and back to entrepreneurship with Thrive Accounting. This conversation dives deep into the realities of scaling a service business, the identity shifts required to become a true entrepreneur, and why community and human connection are more critical than ever in our AI-saturated world.
In This Episode
• The pivotal hospital room moment that changed Staci's entire business philosophy
• How to remove yourself from your business without losing quality or control
• The real difference between being a service provider and being an entrepreneur
• Why Staci sold her successful firm for seven figures and what happened during her year "off"
• Building Thrive Accounting: Creating a values-aligned business the second time around
• Balancing personal brand building with actual business growth
• The referral strategy that brings in multiple clients from single sources
• Why the future of marketing is community, not algorithms
• The biggest money mistake entrepreneurs make (hint: it's about gross margin)
• How to talk about money openly without it being weird or salesy
Key Takeaways
Remove yourself early: Building systems that allow your business to operate without you isn't just about scaling—it's about creating a sellable asset and protecting your mental health.
Service provider vs. entrepreneur: There's a massive identity gap between "I do great work" and "I build businesses that do great work." Recognizing this shift is crucial for growth.
Memorable QuotesResources MentionedAbout the GuestConnect with Staci
386 How to Know If You Have a Business Opportunity (Not Just an Idea)
Season 16
Monday, December 15, 2025 • Duration 44:00
What does it take to leave a comfortable corporate career and build a food brand from scratch? Adam D'Eramo, co-founder of Awake Caffeinated Chocolate, made the leap from PepsiCo to entrepreneurship over a single lunch conversation with two friends—and hasn't looked back in 12 years.
In this episode, Adam shares the unfiltered reality of building a consumer brand: from testing their first product in a college convenience store to watching 75% of their customers disappear overnight during COVID.
He breaks down the critical difference between having an idea and having a viable business opportunity, reveals how a persistent team member saved the company by pushing for e-commerce (when the founders resisted), and explains why resilience isn't just helpful for entrepreneurs—it's a prerequisite for survival.
This conversation is for anyone wrestling with the "golden handcuffs" of a stable career, wondering if their side hustle could become a real business, or looking for honest insight into what it actually takes to stay alive as an entrepreneur when everything falls apart.
In This Episode
The pivotal lunch conversation that sparked Awake Chocolate's founding
Why "golden handcuffs" kept Adam at the breaking point—and how he broke free
The crucial difference between having an idea and having a business opportunity
How a college convenience store test proved Awake had product-market fit
Surviving COVID: Losing 75% of customers in one week and the fight to stay alive
The team member who persistently pushed for e-commerce (and saved the company)
Building a culture where ideas are welcomed and continuous improvement is the standard
Why resilience is the most unglamorized secret of entrepreneurial success
Key TakeawaysMemorable QuotesAbout the GuestConnect
385 Building a Mental Performance Business: From Self-Doubt to Success with Cait Leavitt of Mind With Matter
Season 16
Sunday, December 7, 2025 • Duration 40:49
Quick Summary
Cait, founder of Mind With Matter, shares her journey from working in Australia to returning to Canada to launch her mental performance and sports psychology business. In this honest conversation, she opens up about overcoming self-doubt, the importance of community, navigating challenging days as an entrepreneur, and why "mind with matter" beats "mind over matter" every time.
In This Episode
Why Cait decided to leave full-time employment to start her own business
The pivotal advice that changed her perspective: "The job you want might not exist yet"
How she landed a contract with Canada Games (after thinking she'd "never get it")
The difference between knowing your values and actually connecting with them
Practical strategies for working through tough business days
How to discern between fatigue and fear when motivation is low
Building community in a new city as an adult entrepreneur
Why curiosity and joy are essential tools for getting unstuck
Key Takeaways
Trust the alignment: Instead of forcing outcomes, Cait operates from a place of abundance, trusting that what's meant to work out will work out—and that saying no to misaligned opportunities creates space for the right ones.
Community is non-negotiable: From practitioner meetups to supervisor check-ins to honest conversations with friends, Cait credits her support network as essential to her success and mental health as an entrepreneur.
"Good enough" is enough: On challenging days, Cait chunks down her tasks and asks, "What do I need to do to be good enough today?" This mindset shift removes the pressure to be extraordinary every single day.
Actions precede feelings: Whether building community or starting a business, waiting for motivation or perfect conditions means waiting forever. Taking action creates the feelings you're seeking.
384 Why I Disappeared for 2.5 Months (& FINALLY revealing a REBRAND after 350 episodes)
Season 16
Sunday, November 30, 2025 • Duration 37:46
Quick Summary
After a two-and-a-half-month hiatus, Kelsey returns to announce the podcast rebrand from "Visionary Life" to "Rain or Shine." This deeply personal episode explores the philosophy behind the new name, why consistency matters even when life gets hard, and how planting seeds during difficult seasons leads to future growth. Kelsey shares vulnerable insights about business ownership, seasonal transitions, motherhood, and the courage it takes to make changes when something feels stagnant.
In This Episode
Why Kelsey took an extended break and what she learned during the pause
The origin story of the "Rain or Shine" philosophy and what it means
How the 52 Pickup Method led to the podcast rebrand
The importance of showing up consistently, even when things are difficult
Why business owners are feeling collective heaviness right now
The 90-day accountability framework for understanding your current results
Making November the best month ever with intentional planning
Seasonal transitions and the gift of slower, more introspective seasons
Behind-the-scenes updates: speaking gigs, WAVE event, teaching, and motherhood
Key Takeaways
Your marketing plan isn't static—when something stops feeling good, it's okay to pause and reassess
The "rain or shine" mentality means showing up consistently regardless of circumstances, knowing that sunny seasons follow rainy ones
If you're unhappy with your current results, look back 90 days and take accountability for what you did (or didn't do)
Planting seeds during difficult seasons changes your relationship with those challenges
Slowing down in winter months isn't weakness—it's an opportunity for strategic thinking and planning
Changing direction doesn't mean you're making a mistake; sometimes it's the exact risk you need to take
Memorable Quotes
"Planting seeds inevitably changes my feelings about rain." —Lucy Shaw
"The more somebody complains, the less accurate their perspective of the world is." —Dr. Rangan Chatterjee
Resources MentionedAbout the HostConnect
383 Rebranding, Boundaries & Building a Business That Fits You
Season 15
Tuesday, September 9, 2025 • Duration 32:22
Seven and a half years. Over 300 interviews. Countless solo episodes. And now, it feels like the podcast is ready for its next chapter.
In this episode, I share a preview of where the show is heading, why podcasting continues to feel like the most authentic way to connect, and how I’ve been rethinking what truly matters in the content I create.
I take you behind the scenes of the rebrand currently underway with new cover art and fresh interviews already recorded, while reflecting on the balance between saying “yes” to opportunities and protecting your energy. I also share a powerful quote that has reshaped how I view time and priorities.
Together, we’ll explore the importance of knowing when to move quickly with intention, when to slow down and create space, and how to avoid the “anxious middle” that leaves us feeling stuck.
Plus, I’ll highlight why I consistently invest 10% of my revenue into events and masterminds, and how that commitment has elevated both my business and mindset.
What you’ll learn in this episode:
Why podcasting still feels like the deepest, most authentic way to connect
How to know when it’s time to reimagine your creative projects
The “52 pick up” method I use for weekly goal-setting
Why September energy can make us overcommit (and how to check yourself before you say yes)
The difference between going fast, going slow, and getting lost in the anxious middle
KEY TAKEAWAYS
Stop loving in the Anxious Middle
On entrepreneurship:
"Being an entrepreneur, it never turns off. We are our own business, we are our own builder, we are our own brand. It really is a 24-7 job, so being able to find that niche for you to make sure you're replenishing yourself is just so important."
On why we quit on ourselves:
"The biggest promises we make should be to ourselves. We're also the easiest one to quit on because we'll put everything else before us. Just know that you're worth it and that you will surprise yourself time and time again, the more you just start."
On growth and permission:
"When we start showing up for ourselves, especially as a mom, you're giving your kids the permission to do that way sooner than we have been doing. That's my hope and my dream, that my kids just know that they are fully supported by us standing behind whatever they want in this life and just do you without apology."
Instagram: @BrittanyAndersonCoaching
Website: BrittAnderson.com
Podcast: Mom Sweat Sanity
People & Podcasts:
Brendon Burchard
Lori and Chris Harder
Dr. Stacy Sims
Mel Robbins
Kelsey's Website: KelseyReidl.com
Kelsey's Podcast: Rain or Shine (350+ episodes featuring Canadian entrepreneurs)
Instagram: @KelseyReidl
Brittany Anderson is the founder of Momentum Collective, a coaching practice and community for women focused on personal and professional development. A former realtor turned stay-at-home mom turned entrepreneur, Brittany hosts the Mom Sweat Sanity podcast and has completed multiple Ironman triathlons. She lives in British Columbia with her husband and three teenagers, and takes every Friday off to trail run with her girlfriends in the mountains.
Test live before automating: Run your offer live multiple times, gather feedback, and ensure it works before creating evergreen systems. Automation amplifies what's already proven.
"The less I do, the more I earn. I've really focused on these affirmations and implementing these beliefs of what I desire."
"Every time I've had huge wins in the business, it's been followed by periods of dips because I subconsciously struggle to allow myself to receive."
"Desperation repels dollars. Approaching anything in business with that mentality is going to set you up for failure."
Emily's Website: thespooniementor.com
Kelsey's Website: KelseyReidl.com
Kelsey's Podcast: Rain or Shine (350+ episodes featuring Canadian entrepreneurs)
Instagram/Social: @KelseyReidl
Spoon Theory (energy management framework)
Internal Family Systems (IFS) by Dr. Richard Schwartz
Time-based pacing strategies
Custom mobile app for community building
The Thriving Spoonie Pathway (signature program)
Emily Fraser is the founder of The Spoonie Mentor, where she helps people with chronic health conditions build businesses and lives that honor their energy. A former music teacher whose career ended after a traumatic brain injury, Emily transformed her recovery journey into a thriving business model that proves you don't have to hustle to succeed. She's supported over 100 people through her signature program while working just a few hours per week.
Mitigate risk when starting out. Keep a side income stream while building your business. Wake up early to give your best hours to your dream, but maintain financial security to remove desperate energy from your entrepreneurship.
Build visibility through two pillars: Say things about yourself (website, social media, networking) and have others say things about you (podcast features, Google reviews, collaborations, speaking engagements).
"I'm being influenced in the best possible way because I want to know what somebody else's experience is. I want to be influenced so that I can make informed purchases."
"The number one question to ask is, am I having a good time? Because if the answer is no, no, no, no, no, I worry about that business."
"Business doesn't just grow by accident—it takes time and nurturing and energy and patience as well."
Kelsey Reidl is a full-stack marketing strategist, fractional CMO, and founder of WAVE Events. Based in Paris, Ontario, she helps service-based entrepreneurs build custom marketing strategies that actually work. With 15 seasons and 350+ episodes of her podcast she's interviewed everyone from the founder of 1-800-GOT-JUNK to NHL players and small-town content creators. Kelsey is passionate about bringing entrepreneurs together in small towns and helping them scale to consistent six-figure years without the burnout.
Thanks for tuning into this episode of the Rain or Shine Podcast. All links, events & offers can be found below!
The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events | https://www.kelseyreidl.com/mastermind
Do what you say you'll do: The foundation of referrals isn't asking for them—it's consistently delivering on promises and overdelivering when possible.
Lead with value: Whether it's coffee chats, networking events, or social media, always ask "how can I provide value?" rather than "what can I get?"
Community over content: In an AI-generated world, genuine human connection and community are becoming the most powerful differentiators in business.
"I've never been as depressed as I was in that year off. I thought it was gonna be freedom and it was not at all because I no longer had a way of using my gifts and contributing." — Staci on discovering that contribution is core to her identity
"Your personal brand really has to coincide with what you're doing and be more about sharing what you're building than simply being about building you. It's gotta be about a business." — Staci on integrated personal branding
"We cannot do business if we're not talking to people. Period. End of story." — Kelsey on the non-negotiable need for human connection
• Book: Making Money is Killing Your Business
• Book: 10x is Easier than 2x by Dan Sullivan
• Book: The Almanac of Naval Ravikant
• Vanessa Van Edwards - Body language and networking expert
• Small Business School Podcast (Staci podcast) - Episode on gross margin and pillars of profit
Staci Millard is a CPA, entrepreneur, and the founder of Thrive Accounting, a firm dedicated to helping entrepreneurs experience more joy and freedom in business through strategic financial guidance. After successfully scaling and selling her first accounting firm for seven figures, Staci returned to entrepreneurship to build a values-aligned business focused exclusively on serving fellow business owners. She hosts the Small Business School podcast and is passionate about community, financial transparency, and helping entrepreneurs understand the real numbers that drive business success.
The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |
Start before you're ready: If you're waiting for the perfect moment to leave corporate, allocate time on the side to test your idea. The journey of 1,000 miles begins with a single step.
Ideas vs. opportunities: An idea becomes a business opportunity when people will pay for it AND you can turn a profit. Market test early and often.
Use digital research tools: Concept testing through apps costs just a few hundred dollars and provides feedback in under 24 hours. Awake uses this multiple times per year.
Break big problems into small ones: During COVID, Adam and his team focused on solving the problem right in front of them—this week, this month, this quarter—rather than being overwhelmed by the enormity of the challenge.
Listen to your team: The marketing manager who persistently advocated for Amazon and e-commerce ultimately helped save the business during the pandemic when all physical locations closed.
"I think the hardest regret for me to carry for the rest of my life would be if I didn't try this. A regret of inaction."
"There's no substitute for executing an actual market test. When we found out we were selling 20 bars in a week, it was euphoric."
"Are you a quitter? Quitters are losers. If no, then it doesn't look good today, but you've gotta find a way to solve this problem."
"I haven't heard a single story that was all sunshine and rainbows. Everybody's had adversity. Resilience isn't just a nice attribute for an entrepreneur, it's a prerequisite."
"The biggest strength of our partnership is that we know what we don't know. It's liberating to go find people who have that knowledge and capability."
Adam D'Eramo is the co-founder of Awake Caffeinated Chocolate, a functional snack brand that launched in 2012. After leaving PepsiCo with his co-founders Matt and Dan, Adam has spent over 12 years building Awake from a campus-exclusive product to a nationally distributed brand available in major retailers across Canada including Costco, Shoppers Drug Mart, Loblaws, and more. Adam is passionate about entrepreneurship, continuous improvement, and building teams with an entrepreneurial mindset.
Awake Chocolate Website: AwakeChocolate.ca
Instagram: @AwakeChocolate
LinkedIn: Adam D'Eramo
Thanks for tuning into this episode. All links, events & offers can be found below.
The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |
Fatigue vs. fear: Learning to distinguish between genuine exhaustion and fear-based resistance is crucial. Cait test: Try working for 10 minutes. If momentum doesn't build, your body genuinely needs rest.
Memorable Quotes
"If I didn't try to execute some of these ideas, the pain of regret would be a lot worse than the pain of potentially failing at them."
"There's a very big difference between knowing your value and connecting with your values."
"Every car needs coolant. The more I try and push myself to be amazing on this shitty day, the harder it's going to be for me to show up tomorrow."
Resources Mentioned
Mind With Matter (Cait's business specializing in mental performance and concussion support)
Canada Games (where Cait served as mental performance consultant for Team BC)
Squamish, BC (Cait's current home base and community hub)
About the Guest
Cait Leavitt is a sports psychologist and mental performance consultant who specializes in concussion recovery support. After gaining experience working in Australia and with various athletes and teams, she founded Mind With Matter—a practice rooted in the philosophy of working with what is, rather than pushing through at all costs.
She currently serves clients from Squamish, BC, where she balances her work with her love of mountain biking and cycling.
"I want to know that there's sunshine coming on the rainy days... by planting seeds, we can enjoy the rainy season."
"To kill time or to wish time away just feels like the biggest waste of life."
Visionary 2026 Workshop: Annual business planning session on December 17th (www.kelseyreidl.com/2026)
All Things Visionary Newsletter: Weekly insights at www.kelseyreidl.com/newsletter
The 52 Pickup Method: Kelsey's framework for setting weekly goals
My First Million Podcast: Discussion on the importance of unscheduled thinking time
Ed Mylett Show: 90-day accountability framework
Chris Williamson Podcast: Dr. Rangan Chatterjee's perspective on complaints
Bandit Creative: Designed by Josie for the Rain or Shine rebrand
Kelsey Reidl is a marketing strategist, business consultant, and host of the newly renamed Rain or Shine podcast (formerly Visionary Life). With over 350 episodes and seven years of podcasting, she helps entrepreneurs build sustainable marketing strategies while navigating the ups and downs of business ownership. She's also a speaker on topics like ranking on ChatGPT, a course creator, and a mother balancing it all with her signature "rain or shine" philosophy.
Instagram: @kelseyreidl
Website: kelseyreidl.com
Newsletter: kelseyreidl.com/newsletter
Your Business doesn’t have to look like everyone else’s
Isolation kills business
It’s okay to rebrand and evolve
Boundaries create freedom
TIME STAMPS
[04:23] The “seven-year itch” and reflecting on the podcast’s evolution
[08:00] Weekly goal-setting with the “52 Pickup Method”
[11:40] Behind-the-scenes of the rebrand process
[16:09] Saying “hell yes” vs learning to say no
[19:14] Join our WAVE Elora In-Person Event
[22:12] The importance of in-person events & communities
The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |
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