Quality during Design – Details, episodes & analysis
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Quality during Design is the podcast for engineers and product developers navigating the messy front end of product development. Each episode gives you practical quality and reliability tools you can use during the design phase — so your team catches problems early, avoids costly rework, and ships products people can depend on.
You'll hear solo episodes on early-stage clarity, risk-based decision-making, and quality thinking, along with conversations with cross-functional experts in the series A Chat with Cross-Functional Experts.
If you want to design products people love for less time, less cost, and a whole lot fewer headaches — this is your place.
Hosted by Dianna Deeney, consultant, coach, and author of Pierce the Design Fog. Subscribe on Substack for monthly guides, templates, and Q&A.
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Publication history
Monthly episode publishing history over the past years.
Stop Being a Witness to Decisions That You Should be Helping to Shape
Season 6 · Episode 19
jeudi 12 mars 2026 • Duration 11:58
Have you ever walked into a meeting (design review, planning session, phase gate) only to realize the decision was already made? That the discussion was just theater, not dialogue? You weren’t there to shape the outcome. You were there to witness it. If that’s happened to you, you’re not alone.
In this episode, Dianna explores why this happens, why it feels so frustrating, and most importantly how to fix it.
In this episode:
• Design reviews are often theater because of the system: decisions are made before the meeting, not during
• Real influence happens upstream, not in the formal meeting
• Three practical steps to shape decisions before they’re locked in
Stop waiting for your moment to shine. Start shaping the moment before it happens. Share this with someone who’s been a witness too many times.
Visit the blog post for additional notes and transcript: https://deeneyenterprises.com/qdd/podcast/stop-being-a-witness
If your team is still catching problems too late — let's talk.
→ Schedule a free discovery call: Dianna's calendar
Want insights like this?
→ Subscribe to my newsletter: qualityduringdesign.substack.com
Get the full framework.
→ Pierce the Design Fog
ABOUT DIANNA
Dianna Deeney is a quality advocate for product development with over 25 years of experience in manufacturing. She is president of Deeney Enterprises, LLC, which helps organizations and people improve engineering design.
Karli Auble THRIVEs: Positive Psychology Meets Engineering Rigor (A Chat with Cross-Functional Experts)
Season 3 · Episode 17
jeudi 26 février 2026 • Duration 35:58
In this episode of 'Quality during Design', we delve into how engineers can avoid mistakes and oversights by managing stress and enhancing performance.
Host Dianna Deeney interviews Karli Auble, an engineering leader at a global firm in the defense industry. She has unique expertise in systems engineering and positive psychology, with a master's degree in both disciplines.
Karli shares insights on her THRIVE framework, focusing on thoughts, habits, relationships, instincts, values, and environments. She emphasizes the importance of recognizing 'error codes' in our bodies, applying practical tools, and fostering better communication within teams. All with an eye of better engineering outcomes.
Listeners will learn actionable strategies to improve their work.
Visit the podcast blog for more info, including how to contact Karli.
If your team is still catching problems too late — let's talk.
→ Schedule a free discovery call: Dianna's calendar
Want insights like this?
→ Subscribe to my newsletter: qualityduringdesign.substack.com
Get the full framework.
→ Pierce the Design Fog
ABOUT DIANNA
Dianna Deeney is a quality advocate for product development with over 25 years of experience in manufacturing. She is president of Deeney Enterprises, LLC, which helps organizations and people improve engineering design.
How to Choose Risk Tools That Actually Help Decisions
Season 6 · Episode 10
jeudi 9 octobre 2025 • Duration 08:44
If you reach for the nearest “risk” template, it might cause more problems.
There are two very different jobs we ask risk tools to do. In this episode, we talk about how to pick the one that actually moves your project forward.
- identification tools for unknown unknowns (like FMEA and preliminary hazard analysis) that systematically surface risks to users, systems, and environments
- decision tools for known unknowns that clarify impact, likelihood, and uncertainty so teams can choose a path with confidence.
Along the way, we call out organizational risks—supplier failure, regulation shifts, competitor timing—that belong in resilience planning, not product FMEAs.
If your team is still catching problems too late — let's talk.
→ Schedule a free discovery call: Dianna's calendar
Want insights like this?
→ Subscribe to my newsletter: qualityduringdesign.substack.com
Get the full framework.
→ Pierce the Design Fog
ABOUT DIANNA
Dianna Deeney is a quality advocate for product development with over 25 years of experience in manufacturing. She is president of Deeney Enterprises, LLC, which helps organizations and people improve engineering design.
The Gifts Others Bring
Episode 81
mercredi 21 décembre 2022 • Duration 11:35
What are the gifts others bring to new product development?
It takes intentional actions and acknowledgement to understand how to bring design inputs into our designs from other people.
We consider project teams like a neighborhood and how this frame of mind can help our designs.
Visit the podcast blog.
Other Quality during Design podcast episodes you might like:
The DFE Part of DFX (Design For Environment and eXcellence)
How to Self-Advocate for More Customer Face Time
Product Design from a Marketing Viewpoint, with Laura Krick (A Chat with Cross Functional Experts)
If your team is still catching problems too late — let's talk.
→ Schedule a free discovery call: Dianna's calendar
Want insights like this?
→ Subscribe to my newsletter: qualityduringdesign.substack.com
Get the full framework.
→ Pierce the Design Fog
ABOUT DIANNA
Dianna Deeney is a quality advocate for product development with over 25 years of experience in manufacturing. She is president of Deeney Enterprises, LLC, which helps organizations and people improve engineering design.
Next Steps after Suprising Test Results
Episode 80
mercredi 14 décembre 2022 • Duration 09:56
During product development, we're consistently looking for ways to learn more about the product in order to make design decisions. Some of that comes from test.
What do we do when our test results are...surprising?
We talk about some next steps I typically take when tasked with surprises: revisiting the purpose, understanding failure modes at test vs. what we expected (requirements and FMEA), finding a root cause (with the help of FMEA), and deciding what to do next.
Visit the podcast blog.
Other Quality during Design podcast episodes you might like:
How to Handle Competing Failure Modes
Remaking Risk-Based Decisions: Allowing Ourselves to Change our Minds.
5 Aspects of Good Reliability Goals and Requirements
If your team is still catching problems too late — let's talk.
→ Schedule a free discovery call: Dianna's calendar
Want insights like this?
→ Subscribe to my newsletter: qualityduringdesign.substack.com
Get the full framework.
→ Pierce the Design Fog
ABOUT DIANNA
Dianna Deeney is a quality advocate for product development with over 25 years of experience in manufacturing. She is president of Deeney Enterprises, LLC, which helps organizations and people improve engineering design.
Choose Reliability Goals for Modules
Episode 79
mercredi 7 décembre 2022 • Duration 09:56
We have a reliability target for our system. But we're not meeting it.
To avoid this scenario, what is something we can do in early development?
When we're figuring out our concept, we can better learn about our options. We can work with Reliability Engineers to understand what we know, the risk in what we don't know, and to prioritize reliability of the modules to be able to meet the reliability of our whole system.
We talk about using reliability allocation to help us choose reliability goals for modules of our product design.
There is much more on the podcast blog: graphics, lists, and extra links. Be sure to visit it at the website!
If your team is still catching problems too late — let's talk.
→ Schedule a free discovery call: Dianna's calendar
Want insights like this?
→ Subscribe to my newsletter: qualityduringdesign.substack.com
Get the full framework.
→ Pierce the Design Fog
ABOUT DIANNA
Dianna Deeney is a quality advocate for product development with over 25 years of experience in manufacturing. She is president of Deeney Enterprises, LLC, which helps organizations and people improve engineering design.
Start a System Architecture Diagram Early
Episode 78
mercredi 30 novembre 2022 • Duration 08:20
New product development projects are really exciting at the start. Even though we know very little about what the final product is going to look like, we can still use a quick graphical tool to help us direct our engineering attention.
We talk about ways to use a very simple System Architecture Diagram to help us investigate what is new, different, or has been a problem in the past. We also discuss ways we can continue to iterate on it throughout development to help us communicate and make decisions.
Visit the podcast blog, here.
Other Quality during Design podcast episodes you might like:
5 Options to Manage Risks during Product Engineering
What do we do with FMEA early in design concept?
If your team is still catching problems too late — let's talk.
→ Schedule a free discovery call: Dianna's calendar
Want insights like this?
→ Subscribe to my newsletter: qualityduringdesign.substack.com
Get the full framework.
→ Pierce the Design Fog
ABOUT DIANNA
Dianna Deeney is a quality advocate for product development with over 25 years of experience in manufacturing. She is president of Deeney Enterprises, LLC, which helps organizations and people improve engineering design.
Why Yield Quality at the Front-End of Product Development
Episode 77
mercredi 23 novembre 2022 • Duration 09:53
We can find Quality at the back-end of product creation, where it's used for compliance. We want to pick up some of it and move it to the front-end, where design decisions are happening. It's there that we can yield it like a tool to work with our cross-functional team, to help us with doing the engineering work that's important for great designs.
We explore why Quality can help us PRUNE the development process just by the nature of how it's used.
And we highlight the 3 areas that we focus on in Quality during Design: risk-based decisions, quality and reliability engineering partnership, and the user's process.
Visit the podcast blog for a transcript and more links.
Other Quality during Design podcast episodes you might like:
Quality as a Strategic Asset vs. Quality as a Control
More about the PRUNE strategy:
Quality during Design Framework: PRUNE - Quality During Design
The driving forces behind Quality during Design:
First time here? - Quality During Design
If your team is still catching problems too late — let's talk.
→ Schedule a free discovery call: Dianna's calendar
Want insights like this?
→ Subscribe to my newsletter: qualityduringdesign.substack.com
Get the full framework.
→ Pierce the Design Fog
ABOUT DIANNA
Dianna Deeney is a quality advocate for product development with over 25 years of experience in manufacturing. She is president of Deeney Enterprises, LLC, which helps organizations and people improve engineering design.
QDD Book Cast
Episode 76
mercredi 16 novembre 2022 • Duration 16:54
Where do we sometimes need to look for inspiration? Books!
We talk about 11 books in 5 different topics that are useful for different perspectives on engineering and design topics.
And I tell you what I'm most looking forward to reading next.
What book recommendations do you have for me?
Find a link to the book list on the podcast blog.
If your team is still catching problems too late — let's talk.
→ Schedule a free discovery call: Dianna's calendar
Want insights like this?
→ Subscribe to my newsletter: qualityduringdesign.substack.com
Get the full framework.
→ Pierce the Design Fog
ABOUT DIANNA
Dianna Deeney is a quality advocate for product development with over 25 years of experience in manufacturing. She is president of Deeney Enterprises, LLC, which helps organizations and people improve engineering design.
Engineering in the Color Economy
Episode 75
mercredi 9 novembre 2022 • Duration 10:11
What is engineering in the color economy?
We explore facets of sustainable economic models: Green, Blue, Yellow, and Orange.
Where do you fit in now? Where would you like to be? And how can you make design choices within each (or all!) of these color economies?
There's more on the blog for this podcast.
Want to download the 12 things checklist? Visit this link.
If your team is still catching problems too late — let's talk.
→ Schedule a free discovery call: Dianna's calendar
Want insights like this?
→ Subscribe to my newsletter: qualityduringdesign.substack.com
Get the full framework.
→ Pierce the Design Fog
ABOUT DIANNA
Dianna Deeney is a quality advocate for product development with over 25 years of experience in manufacturing. She is president of Deeney Enterprises, LLC, which helps organizations and people improve engineering design.
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