QuadCast: A Digital Marketing Podcast – Details, episodes & analysis

Welcome to Copy That, the new series from QuadCast that's all about copywriting.

In our very first episode, host Lewis sits down with freelance copywriter Eleanor Jones to talk about how she began copywriting straight after graduating in 2020, why her old blog posts are off-limits, and how she turned a pandemic side hustle into a full-time creative career.

From navigating feast-and-famine freelancing to writing eBooks on burnout, to the eternal debate of “to niche or not to niche,” Eleanor shares candid insights, plenty of laughs, and a few truths every aspiring copywriter needs to hear.

If you’ve ever wondered what it takes to turn a love of words into paid work, or want to hear two writers nerd out about dashes, blank pages, and everything in between, this is the episode for you.

Connect with Eleanor on LinkedIn.

A quick intro to Copy That, a new QuadCast series all about copywriting - the real kind.

Hosted by Lewis, this series features one-on-one conversations with copywriters from all kinds of backgrounds, talking honestly about how they work, how they started, and how they’re figuring it out.

New episodes drop weekly.

Subscribe, follow, and stay tuned.

Welcome back! We're back from a brief Summer hiatus to explore some marketing trends we've seen thus far in 2024.

If you want to read more on digital marketing trends in 2024, check out our blog.

Music from ⁠⁠⁠#Uppbeat⁠⁠⁠ (free for Creators!): ⁠⁠⁠https://uppbeat.io/t/moire/new-life⁠⁠⁠ License code: G9SCINP8RPI9FMYA

In this episode, Lewis takes a look at zero-click content, an emerging method of engaging audiences directly on their preferred platform with integrated content that does not necessitate leaving the platform.

If you want to read more on zero-click content, check out our ⁠blog⁠.

Music from ⁠⁠#Uppbeat⁠⁠ (free for Creators!): ⁠⁠https://uppbeat.io/t/moire/new-life⁠⁠ License code: G9SCINP8RPI9FMYA

In this episode, Lewis takes a look at the viral marketing campaign behind Charli xcx's 2024 studio album 'BRAT'. Lewis talks about the effectiveness of the campaign, the strategies used to expand the campaign's rollout, and the unprecedented impact that the campaign had on wider culture and society.

If you want to read more on this viral case study, check out our blog.

Music from ⁠#Uppbeat⁠ (free for Creators!): ⁠https://uppbeat.io/t/moire/new-life⁠ License code: G9SCINP8RPI9FMYA

In this episode, Lewis is joined by Em, Kirsty, Sara and Tim as they watch and discuss BrightonSEO's talk "How Video Can Elevate Your Google Rankings and Improve Your EEAT". The team talk about video incorporation opportunities and how AI prompts can help with EEAT.

Music from ⁠#Uppbeat⁠ (free for Creators!): ⁠https://uppbeat.io/t/moire/new-life⁠ License code: G9SCINP8RPI9FMYA

This week, Em takes the reins again as she sits down with Tim to discuss the development projects that AlphaQuad has taken on. They talk about their favourite projects, development and assistance tools, and the memories they've made along the way.

Music from ⁠#Uppbeat⁠ (free for Creators!): ⁠https://uppbeat.io/t/moire/new-life⁠ License code: G9SCINP8RPI9FMYA

Disclaimer: We had some technical difficulties with audio when recording this episode.

In a very special episode of QuadCast, Lewis and Sara are joined by Sandra Williams, an Optimisation Expert at Google. Sandra answers your burning questions about properly optimising campaigns, what campaigns can be the most effective, and how there's no such thing as too much optimisation when it comes to your Google Ads.

Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCINP8RPI9FMYA

Oh, how the tables turn! Meet Lewis, a Digital Marketing Copywriter at AlphaQuad...and our host of QuadCast.

In this episode, Em sits down with Lewis as he shares his journey from his first email marketing role (which came to him very unexpectedly) to starting at AlphaQuad in May 2023. He also shares his highlights of AlphaQuad thus far, his love for biscuits and how his degrees prepared him for his work.

Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCINP8RPI9FMYA

Meet Isaac, a member of AlphaQuad whose job title eludes us to this day.

In this episode, Lewis sits down with Isaac as he shares his unique perspective as an AlphaQuad team member who is also a university student. Discover Isaac's view on AI generative tools, the intersection of political campaigns and digital marketing strategies, and if the T-1000 is really coming back from the future for us all.

Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCINP8RPI9FMYA