PT Profit Podcast – Details, episodes & analysis

In this episode of the PT Profit Podcast, we sit down with Dr. Marc Morris, an experienced nutrition coach and the creator of the Dr. Marc Method. We dive deep into how Marc built a career around combining scientific knowledge with practical coaching strategies, allowing him to coach over 2,000 clients and help coaches establish their own nutrition practices.

Key Takeaways:

* How Marc transitioned from a career in science to becoming a full-time coach and educator.

* The importance of understanding the science behind nutrition without getting bogged down by unnecessary complexity.

* Why a strong foundation in business and marketing is crucial for nutrition coaches today.

* The Dr. Marc Method approach: combining nutrition science with practical coaching systems.

* How to help clients set realistic goals and the importance of patience when working through plateaus.

* Strategies for coaches to implement nutritional guidance while staying within their scope of practice.

Whether you're a seasoned coach or just starting out, Marc’s insights will inspire you to take action in your business and coaching practice.

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

About the Guest 

Dr. Marc Morris is a renowned nutrition coach with a PhD in Nutrition and a passion for helping others achieve their health and fitness goals. He started coaching in 2011 and has since coached over 2,000 clients, building a team to support his growing business. Marc is also the creator of the Dr. Marc Method, an online certification program designed to equip nutrition coaches with the knowledge and tools they need to succeed. The program focuses on bridging the gap between scientific nutrition principles and practical coaching systems, empowering coaches to achieve better client results and build sustainable businesses.

When he's not coaching, Marc is dedicated to teaching the next generation of nutrition coaches, helping them apply the science of nutrition in a way that is practical, effective, and client-focused.

Links:

* Dr. Marc on IG

* Follow Dr. Marc on YouTube: Dr. Marc Method YouTube Channel

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps:

Want to scale to consistent and predictable 20k months without adding more hours to your already packed schedule. Let me show you how for free

Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescaling

Conversion Content Framework - Turn your content into clients without pressure or sleaze even with a small following.

90 Days of Done for You Content that Converts:Your shortcut to create compelling content that sets you apart in the fitness industry without sacrificing your authentic voice, and gets your ideal clients excited to work with you without being pushy or sleazy.

The Complete 10k Per Month Blue Print - FREEhttps://ptprofitformula.com/your-10k-blueprint

Hey, hey, what’s going on! In today’s episode, I’m beyond excited to bring you something that I know will change the way you run your business. I’m thrilled to have my friend, the incredible Michelle Fernandez, joining us to teach you how to double your income and profit on a consistent and predictable basis. We’re going to dive into the marketing systems that can help you generate income without having to live on social media or grind away 12-14 hours a day.

Michelle has a proven process that I personally implemented, which increased my profit by 10% and my profit margin by 30%. If you’re a coach who’s feeling bogged down by admin work and tired of piecing together different tech systems, you do not want to miss this.

Here’s what we’ll cover:

* The 3 core marketing systems that every successful coach needs to scale.

* How to streamline your business with tech—even if you’re not tech-savvy.

* A step-by-step blueprint to generate leads and convert them without wasting time.

* Why tracking your customer lifetime value is a game-changer for growing your profit.

* How to build a marketing machine that runs on autopilot so you can do more of what you love.

I brought Michelle on because I know firsthand how overwhelming it can be to manage the tech and admin side of a growing business. But there is a better way! Tune in to learn exactly how you can implement systems that free up your time and double your revenue without needing new leads.

My Personal Takeaways:

* I remember when I first started implementing Michelle’s system and the results were instant. A 10% boost in profit and higher conversions on my sales pages were game-changing for me.

* It’s all about making data-driven decisions, and Michelle’s strategies will show you how to track what matters most.

* The moment I realized that spending hours in DMs wasn’t scalable, I knew I needed systems in place, and now my business runs so much smoother.

 Link Mentioned:https://optimafunnels.com/bsf 

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optin PT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin 

The Complete 10k Per Month Blueprint - FREEA step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint 

In this "Best Of" episode, we're highlighting an insightful conversation with Gerard Friedman, a seasoned coach with over 15 years of experience in both athletic training and health coaching.

In This Episode, You’ll Learn:

* How Gerard transitioned from working with high school athletes to training the general population.

* The differences between athletic training and general population coaching.

* The importance of individualized assessments to tailor programs that meet clients’ specific needs.

* Strategies to help clients build confidence, stay consistent, and achieve long-term fitness goals.

* How Gerard blends health coaching with personal training to support clients in making sustainable lifestyle changes.

* The role of experimentation and continuous learning in staying passionate and effective as a coach.

Key Takeaways:

* Personalized training is essential for helping clients achieve their goals, whether they are athletes or general population.

* Building confidence through gradual progress is crucial, especially for clients dealing with pain or previous injuries.

* Consistency is key—both in training and in adopting healthier habits outside the gym.

* Coaches should continuously experiment with different training methodologies to keep their practice fresh and effective.

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

About the Guest  

Gerard Friedman is a certified athletic trainer, personal trainer, and nationally board-certified health and wellness coach. With over 15 years of experience, Gerard has worked extensively with both high school athletes and the general population, helping them enhance their athleticism, reduce pain, and achieve their fitness goals.

Connect with Gerard:

* Website: bellhousefitness.com

* Instagram: @bellhouse_fitness

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps:

Want to scale to consistent and predictable 20k months without adding more hours to your already packed schedule. Let me show you how for free

Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescaling

Conversion Content Framework - Turn your content into clients without pressure or sleaze even with a small following.

90 Days of Done for You Content that Converts:Your shortcut to create compelling content that sets you apart in the fitness industry without sacrificing your authentic voice, and gets your ideal clients excited to work with you without being pushy or sleazy.

The Complete 10k Per Month Blue Print - FREEhttps://ptprofitformula.com/your-10k-blueprint

David Stark, head of sales for Expert VR and host of the Athletes Podcast, shares his journey and the three pillars he works within: software simulation development, podcasting, and a female athlete sports agency. He emphasizes the importance of time management, having a strong team, and being deliberate with one's time. David also discusses the challenges of managing multiple businesses and the need for patience and persistence. He highlights the importance of starting a podcast out of genuine interest and passion, and advises new podcasters to be consistent and patient with their growth. David also recommends putting podcasts on YouTube for additional exposure and shares tips on repurposing content for the platform. He emphasizes the power of podcasting in providing in-depth conversations and storytelling compared to radio shows and sports commentary shows. David discusses the lessons he has learned from interviewing professional athletes, including the importance of knowing oneself, being disciplined, and visualizing success. He also emphasizes the need for access to resources and support in achieving optimal performance. If you enjoy this episode, be sure to tag us on social with a screenshot of the episode!  

Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

About Today's Guest 

David Stark is an entrepreneur and the head of sales for Expert VR, a software simulation developing company. He is also the host of the Athletes Podcast, where he interviews professional athletes, coaches, and nutritionists. Additionally, he is a co-founder of a female athlete sports agency, aiming to provide exposure and brand awareness for female athletes.

https://www.theathletespodcast.com/

https://www.instagram.com/davestark1/ 

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstart

The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/

In today's episode, I'm excited to kick off a new mini-series which we'll be bringing to you on our Wednesday episodes. My aim with this series is to offer insights, inspiration, and practical steps that can help fitness professionals elevate their businesses. I'll be tackling common obstacles you may be facing and how to get past them. I'll also be sharing why consistency, customization, and data tracking are crucial elements for achieving success in your business. Future episodes will be coming out on Mondays, Wednesdays and Fridays so if you're tuning in now or have been for a long time, thank you so much for supporting the PT Profit Podcast and if you want to see the show grow please share it with a friend or share it in your story on social media and tag @bsimpsonfitness so that we can repost! 

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstart

The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/

In this episode, we brought Connor Haakenson onto the show to talk about how to use video in email marketing to increase deliverability and generate new leads. Connor shares his journey in sales and how he discovered the power of video in his outreach efforts. He explains how personalized videos can be created at scale using Orbit Reach and how this tool has revolutionized his sales process. Connor also emphasizes the importance of understanding client needs, asking the right questions, and providing value in sales conversations. He provides insights into increasing email deliverability and shares tips for effective follow-up strategies.

Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

About Today's Guest 

Connor Haakenson is the head of sales for Orbit Reach, a tool designed to create personalized video presentations. With a background in sales and a passion for providing value to clients, Connor has extensive experience in using video in email marketing to increase deliverability and generate new leads.

https://reachmorewithorbit.com

https://www.instagram.com/chaawks/

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstart

The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/

Weston Hirschauer is a powerlifting coach based in Boulder, Colorado. He shares his journey from being overweight in his youth to losing 70 pounds and becoming passionate about fitness. Weston explains how he got into powerlifting and coaching, and how he built his business in a new state. He emphasizes the importance of serving the local community and building relationships with lifters. Weston also discusses the challenges he faces as a coach, such as managing warm-up rooms and making accurate attempt selections. He shares his coaching philosophy of building confidence in his athletes and teaching them how to fish rather than just giving them the answers. Weston also talks about the importance of communication and trust in the coach-athlete relationship. He shares his strategies for staying engaged and interested in the work, such as always looking for ways to improve and not getting complacent. Weston also discusses his own lifting journey and the challenges he has faced with the deadlift. 

Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

About Today's Guest 

Weston is a powerlifting coach based out Boulder, Colorado. Weston got his start in powerlifting coaching after joining his university powerlifting club at Iowa State University and helping multiple lifters on the team to successful performances at the local and national level.

Weston's coaching style is based around finding the training approach that will work best for each individual athlete. Due to the struggles he faced in his own training, Weston dedicated himself to learn from every resource he could in order to drive progress. This has led him to developing a large pool of powerlifting knowledge which he uses to help his athletes succeed no matter how stubborn their training has been in the past.

Weston's coaching philosophy centers around building confidence in his athletes. Not only athlete's confidence in their own abilities, but also for each athlete to know that he is confident and believes in them. Weston understands the power the mind plays in performance and what having a strong support system can do for an athlete's success. The coach-athlete relationship is something Weston takes very seriously and does everything in his power to help his athletes be successful both on and off the platform.

Links:

https://goodliftperformance.com/https://www.instagram.com/goodlift_weston/https://www.youtube.com/channel/UCPZAky-DSDhhVKVUXtOjpMQ/

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstart

The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/

In this episode, we address the common issue of hating selling and feeling sleazy about it. We explain that our relationship with money and past experiences can shape our feelings towards selling. To overcome this resistance, we suggest examining our relationship with money and shifting our perspective on selling. We also emphasize the importance of taking no for an answer and selling at the right time. Ultimately, we encourage listeners to view selling as a service and an opportunity for clients to say yes to themselves. 

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstart

The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/

Online coach Cory Payne shares his personal journey of overcoming pain and how it led him to specialize in helping others improve their movement and build their bodies for life. He emphasizes the importance of addressing the body as a whole and not just focusing on specific areas of pain. Cory's approach focuses on shifting the center of mass backwards and creating a sense of safety in the body. He highlights the need for clients to take responsibility for their own movement and emphasizes the importance of retesting to track progress. Share this episode with someone that would benefit from Cory's story and tag us on social!

Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

About Today's Guest 

Corey Pain is an online posture and movement coach who specializes in helping clients overcome pain and improve their movement. He has a background in powerlifting and bodybuilding and has experienced his own journey of overcoming pain and limitations. Corey is passionate about helping parents and individuals with kids build their bodies for life so they can stay active and keep up with their children.

https://www.instagram.com/corypaynetraining/

cpaynetraining.com

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstart

The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/

In this episode, I discuss the common mistakes and misconceptions around sales calls and enrollment conversations. I emphasize the importance of removing resistance to making a buying decision and focuses on overcoming objections related to money, time, and fear. I also break down a three-step framework for effectively communicating through resistance, including getting clear on the objection, leaning in and acknowledging it, and then getting the person back to a "yes" conversation. Listen to the end for our exciting "Cold to Sold" program that will help YOU build a powerful enrollment process. Any questions? Reach out on socials @bsimpsonfitness

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstart

The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/