PR's Top Pros Talk – Details, episodes & analysis

Kevin Whalen, Partner at the Guyer Group, addresses some misconceptions about analyst relations. He emphasizes that leaders must be transparent about their company’s challenges to forge a strategic path forward. Kevin discusses various meeting formats and details their unique benefits. He also shares valuable resources that can help organizations navigate their growth journeys.

Lauren Meckstroth, Vice President at Fahlgren Mortine, shares how her team spots trends that clients can contribute to. She emphasizes the importance of selecting the right storytelling medium based on the scope of the subject. Lauren also explains the benefits of taking risks if it makes sense for a client.

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Mikey Sadowski, Vice President of Global Communications at Intrepid Travel, and Amy Skelding, Managing Partner of the UK Travel Practice at FINN Partners, discuss how they incorporate local perspectives into their storytelling. Mikey explains the two questions he considers when evaluating a new product. Amy highlights how public relations play a crucial role in strategic decision-making.

Dan Hunter, Senior Managing Director and Head of Financial Services for the Americas, in the Strategic Communications practice at FTI Consulting, shares how the C-suite can best support their CEO by focusing on risk mitigation and building trust with stakeholders. Dan shares valuable insights on how CEOs should prepare for a thought leadership campaign. Dan also talks about his views on the Metaverse. 

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Dave Jacobs, Co-Founder and Co-CEO of Homethrive, shares how Homethrive’s platform supports caregivers and their families. Dave explains the methods he utilizes to stay connected to his distributed workforce including in-person collaboration, engaging video updates, and more. Dave also urges leaders to start conversations about their caregiving experiences to encourage other employees to do the same.

To learn more about supporting employees who are caregivers, read Homethrive’s recent article.

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Doug Simon: dougs@dssimonmedia.com 

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Stacey Grimsrud, Vice President at Bospar, talks about her background in local TV news and why the platform is still vital for brands to get their message across to consumers. Stacey shares valuable advice on what specific material communicators should include in their pitches to make them stand out to reporters and drive results for companies. Stacey also discusses how communicators can be an advocate for newsrooms as companies conduct massive layoffs across the country.

To share your feedback, contact:

Doug Simon: dougs@dssimonmedia.com 

or

news@dssimonmedia.com - 212.736.2727

For more info go to: https://www.dssimon.com

Stacey Bernstein, CEO of M Booth Health, shares key findings from the Pharma Brandemic 2022 report. She discusses how consumers are increasingly seeing pharma brands as lifestyle brands and why pharma brands should commit to more transparent and authentic messaging as a result. Stacey highlights why consumers are more empowered and informed about their healthcare decisions since the pandemic started. Stacey also discusses the impact of communications in 2023. 

Download the full report here.

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Doug Simon: dougs@dssimonmedia.com 

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Whaewon Choi-Wiles, Director of Corporate Communications for Audi of America, defines the “Great Reflection” and explains how it impacted her career change. She lists key questions communicators can ask themselves and their teams that go beyond the surface level. Whaewon also shares her excitement for Audi of America’s future including their sustainability mission.

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Doug Simon: dougs@dssimonmedia.com 

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Lisette Paras, President & Founder of Gravitate PR, shares the key questions she asks clients to get a deeper understanding of their full ecosystem. Lisette also describes working with global companies and the evolution of technology PR.

To share your feedback, contact:

Doug Simon: dougs@dssimonmedia.com 

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Lori Jung, Co-Founder of Hudson West PR and Marketing, explains that the new pivot for 2023 includes preparing for the unexpected. Lori shares the importance of having open communication with clients by implementing weekly calls and quarterly meetings to determine PR-based tactics. Lori also describes some ways communicators can work smarter with reporters to increase media coverage for their clients.

To share your feedback, contact:

Doug Simon: dougs@dssimonmedia.com 

or

news@dssimonmedia.com - 212.736.2727

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