Emily Henegar started her cookie business when she was eleven years old. Her first sale was nineteen dozen cookies, sold door to door on one street, with a clipboard and business cards she printed at home.
Fifteen years later she makes custom cookies for Harry Styles, Taylor Swift, Dolly Parton, Paul McCartney and Beyoncé. She's been commissioned by Nissan Stadium. And she still bakes out of a home kitchen in Nashville.
In this conversation we get into pricing your work when the people who love you think it's too expensive, why a cramped kitchen made her better at her craft instead of limiting it, and the reframe that changed how her customers treat her.
If you're building a cottage food business and quietly waiting for a commercial kitchen before you take yourself seriously — this one is for you.
FIND EMILY
Instagram: @cookieinthekitchen
cookieinthekitchen.com
FIND PROOFED
proofedpodcast.com
Instagram: @proofedpodcast
Proofed: A Baker's Journey is a podcast for bakers and makers building something magical — one batch, one brave decision, one quiet morning at a time. Hosted by Raina Shults, founder of Sprinkle Me Sugar. New episodes weekly.