PRO/JECT : Marketing, Mindset & Making It Work—On Your Terms – Details, episodes & analysis

In this conversation, Christina and Sharon discuss the complexities of pricing and financial management for entrepreneurs.

Sharon shares her journey from a background in music and food to becoming a pricing consultant, emphasizing the emotional challenges of pricing and the importance of understanding consumer behavior.

They explore the significance of in-person marketing, the need for effective budgeting, and the role of debt in business.

The discussion highlights the necessity of aligning marketing strategies with business objectives and the value of consumer research in shaping successful business practices.

Find more information about Sharon here.

In this heartfelt and hilarious episode of PRO-JECT, Christina sits down with Helena Kaylin, the founder of MINDD Bra and a former colleague from their Under Armour days. Helena’s journey from working on railroads to revolutionizing lingerie is anything but ordinary—and neither is her product.

We dive into:

• What it really takes to invent and scale a product

• How her experience at Victoria’s Secret, Calvin Klein, and Under Armour led to creating the gold standard in wire-free bras

• The emotional and mental impact of wearing uncomfortable lingerie

• Why simplicity, adaptability, and customer education are key pillars of her brand

• Entrepreneurship in your 50s and how corporate life prepped her for building something bold

This episode is for anyone who’s ever worn a bra, built a product, or doubted their own timing. Helena’s unapologetic perspective and Christina’s signature real-talk create a candid conversation about what it means to lead with vision, adaptability, and a dash of humor.

👙 Want to feel more confident in your skin and your product ideas? This one’s for you.

Follow MINDD bra here or venture over and buy one yourself here!

In this episode of Pro-ject, I’m joined by Julie Cushen, founder of Lilaque Nail Polish and PhD in chemical engineering. We talk about Julie’s journey from working in startups to launching her own plant-based nail polish brand, and the challenges of navigating the beauty industry’s often misleading marketing claims.

Julie breaks down the science behind her product, dispels common myths around 'toxic' beauty ingredients, and shares how sustainability plays a role in her formulations. If you're an entrepreneur or beauty enthusiast, this episode is a must-listen!

#BeautyScience #SustainableBusiness #CleanBeauty #Entrepreneurship #NailCare

In this holiday-themed episode of Pro-ject, I dive into holiday marketing strategies designed to help small businesses and e-commerce brands stand out in a season full of noise.

This episode covers the four main holiday consumer mindsets—deliberate, deal-seeking, determined, and devoted—and offers actionable advice on tailoring your approach to each group.

From when to launch your promotions to simplifying your messaging and segmenting your audience, these insights will help you make the most of the busiest sales season. If you’ve been considering paid ads, I also share why now may not be the best time to start and suggest focusing on your existing audience instead.

Join me for tips, timelines, and tricks to keep your holiday marketing stress-free and effective.

#HolidayMarketing #SmallBusinessTips #EcommerceStrategy #CustomerExperience #MarketingMindset

In this episode of Pro-ject, we take a deep dive into productivity through the lens of human design.

Whether you're a generator with endless energy or a projector like me, your energy type plays a crucial role in how you work. I break down the different types—generator, projector, manifesting generator, reflector, and manifestor—and offer practical tips for how each can optimize their schedule for maximum productivity.

We’ll also talk about how to redefine what productivity looks like, so you can work in alignment with your natural energy patterns. Tune in to find out how you can work smarter, not harder!

And if you'd like to book a Human Design Reading with me ($125 for an hour session and a take-away PDF), hit up my Calendly here: https://calendly.com/christina-hunt-/45min

#HumanDesign #ProductivityHacks #EntrepreneurLife #SmallBusinessGrowth

In this episode of Pro-ject, we dive into Branding 101—the essentials every business owner needs to know. From color theory to font selection and logo creation, learn how to build a visual identity that evokes the right emotions and attracts customers.

We also explore messaging strategies through a Brand Identity Map, helping you connect visuals and messaging to drive sales. Ready to build a brand that resonates?

Tune in and get started with templates and resources available in our Slack channel (join for free here: https://join.slack.com/t/hausvonalbe/shared_invite/zt-2pksjozut-IXO_ysqwt~eb0xiKCM9zxA) !

#Branding101 #Marketing #SmallBusiness #VisualIdentity

In this episode of Pro-ject, we break down AI for Beginners, specifically designed for small business owners and entrepreneurs. Learn the basics of AI, how it can save you time and money, and discover practical tools like ChatGPT, Dall-E 2, and Zoho Zia that can transform your business operations.

Plus, get tips on how to use AI to create content, organize tasks, and manage your workflow. Tune in for simple AI prompts you can start using today to boost your productivity both personally and professionally!

Key AI Tools for Small Businesses:

• ChatGPT: Used for content generation, strategy building, and brainstorming.
• DALL-E: A text-to-image tool for creating visuals like logos or product concepts.
• Zoho Zia: A lead management and sales tool.
• Calendly: Streamlines scheduling meetings.
• Later & Tailwind: Tools for social media management and content creation.
• Email Automation Platforms: MailChimp, Klaviyo, and Active Campaign automate email responses based on triggers.

To get the free AI Prompt Document, join the free Community Empowerment Slack Channel, here: https://join.slack.com/t/hausvonalbe/shared_invite/zt-2pksjozut-IXO_ysqwt~eb0xiKCM9zxA

#AIforBusiness #Entrepreneurship #Productivity #Marketing #SmallBusiness

In this episode of Pro-ject, we dive into decision fatigue—what it is, how it affects us, and how to manage it, especially as business owners. From navigating the overwhelming choices in today’s digital world to understanding how decision fatigue influences consumer behavior, we break down practical ways to simplify your decision-making processes.

Plus, we explore the role of human design in decision-making and how understanding your unique design can help you navigate life’s choices with more ease and alignment. Whether you’re a business owner struggling with constant decisions or simply looking to reduce overwhelm in daily life, this episode offers valuable insights.

Stay tuned till the end for an introduction to new services, including Community Empowerment, a Slack channel designed for minority and women-owned businesses, and more about how human design can improve your decision-making as an entrepreneur.

To join the free Community Empowerment Slack Channel, click here: https://join.slack.com/t/hausvonalbe/shared_invite/zt-2pksjozut-IXO_ysqwt~eb0xiKCM9zxA

#DecisionFatigue #HumanDesign #BusinessStrategy #Entrepreneurship

Welcome back to Season 2 of Pro-ject! In this Office Hours episode, I catch you up on the last six months—what's been happening personally and professionally, and how life has taken some unexpected turns. From international travel to moving to Texas, losing clients, and rethinking my business, it’s been a year of growth, reflection, and learning.

I share insights on the shift in my career away from media buying and execution, focusing instead on strategy, mentoring, and staying true to my strengths. Plus, we dive into human design and how it's helped me better understand myself as a business owner and consultant.

This episode is all about embracing change, not forcing progress, and finding clarity in the quiet moments. Tune in to hear my journey and why sometimes, taking a break is the most productive thing you can do.

Next week, we’ll talk about decision fatigue and how it connects to human design—stay tuned!

Up for joining my free Slack community? Hit this link: https://join.slack.com/t/hausvonalbe/shared_invite/zt-2pksjozut-IXO_ysqwt~eb0xiKCM9zxA

#Entrepreneurship #MarketingStrategy #HumanDesign #PersonalGrowth #Project

Unlock the secrets of luck and manifestation in business with this enlightening episode! Dive deep into strategies to harness luck and manifest success as an entrepreneur. Tune in for practical tips and real-life stories that'll elevate your entrepreneurial journey. 🍀✨

And check out The Soul Circus Podcast for more conversations with Ella and other experts in the wellness field!

#Luck #Manifestation #Entrepreneurship #BusinessSuccess #PodcastSEO