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What happens when farmers stop struggling alone and finally get the marketing and mindset tools they need?

In this episode of The Profitable Mindset Podcast, host Charlotte Smith steps back and lets her Farm Marketing Mastery clients tell their own stories. These aren't hypotheticals—they're real farmers who were losing money, burning out, and wondering if they'd have to give up farming altogether.

You'll hear from Alyssa, who ran her first-ever five-day subscription launch and sold almost double what she'd made in any single month over ten years of farming. From Stacey, who made back twice her program investment in under 30 days and now sells $17-per-pound chicken breast in one of the poorest counties in North Carolina. From Vanessa who went from $25,000 in year one to over $300,000 by year three.

But here's what makes these stories different: it's not just about the money. Farmers share how their marriages improved, how they stopped crying over marketing, how they finally believed in themselves enough to raise their prices without flinching. One farmer's husband quit his off-farm job. Another built a farm store. Several went from sold-out waitlists to calm Sunday planning sessions with their spouses.

If you've ever wondered whether direct-to-consumer farm marketing actually works—or whether you're just not cut out for the business side of farming—this episode is your proof that it's possible.

Farm Marketing Mastery registration is open this week only.

Click HERE and Let's Meet!

Chat with us to see if Farm Marketing Mastery can break you out of marketing misery.

FREE Master Class:

The Farm Marketing Fix

Sign Up HERE

Why do your gorgeous farm photos get dozens of likes but zero sales? Charlotte Smith has the answer—and it's probably not what you think.

In this Q&A episode of The Profitable Mindset Podcast, Charlotte responds to questions pouring in from farmers who signed up for her upcoming Farm Marketing Fix webinar. These aren't hypothetical problems—they're the real struggles keeping small farmers stuck.

The first question hits hard: "I have a small flower farm and I can't sell hardly anything. I put it on Facebook and I get likes and shares, but no money." Charlotte breaks down what's missing: a clear call to action and a defined brand. Without both, you're entertaining people instead of converting them into customers.

She introduces the Rule of One Framework—the system her successful clients use to cut through overwhelm: one ideal customer, one core message, one primary platform, and one call to action. When farmers narrow their focus this way, marketing finally starts making sense.

Charlotte also tackles a question about marketing mindset, explaining why the farmers who succeed share a specific belief: marketing is serving people, not pushing products. She shares what she discovered after years of teaching—students with identical training and similar products had wildly different results based entirely on their beliefs about selling.

The episode wraps with advice on transitioning from wholesale to direct-to-consumer sales, and why comparison marketing ("our beef is better than the grocery store") actually backfires long-term.

If you're creating content consistently but your bank account doesn't reflect the effort, this episode will show you what's missing.

Click HERE and Let's Meet!

Chat with us to see if Farm Marketing Mastery can break you out of marketing misery.

FREE Master Class: The Farm Marketing Fix

Sign Up HERE

I just got off coaching calls with brand new Farm Marketing Mastery clients, and I keep seeing the same patterns over and over again.

These farmers are making mistakes that are costing them thousands of dollars and countless hours—and they don't even realize it.

Here's what might surprise you: You're probably stuck in at least 3 of these traps right now. Most farmers are in 4 or 5 before they get help.

And here's the thing—these aren't complicated problems. But they ARE keeping you exhausted, overwhelmed, and unprofitable.

In this episode, I reveal:

• The biggest lie you're telling yourself about time (and what to do instead)
• Why selling multiple products is actually costing you money
• The one shift that helped my clients make more in 60 days than they made all last year
• How your thoughts are literally creating your broke results (backed by science)
• The counterintuitive truth about email that most farmers ignore

Some of this might be uncomfortable to hear. It might even seem to go against what everyone else is doing. But that's exactly why it works.

If you're working sunrise to sunset, not paying yourself, and feeling like you're spinning your wheels—this episode is for you.

"Charlotte, I didn't believe you at first, but we trusted you. We made more money in 60 days than all of last year." — It's not magic. It's focus.

Click HERE and Let's Meet!

Chat with us to see if Farm Marketing Mastery can break you out of marketing misery.

 

Click HERE for 4 Simple Steps to Create More Time and Profit On Your Farm Free Training in October

Dana immediately 3x'd their farm's meat sales when she implemented my email marketing program.
Not because she's a unique special unicorn.

She's an average farmer, like you and me, who decided she needed to invest in training to reach the goals she had in mind.
Here's Dana's Full Success Story on the Profitable Mindset Podcast
She didn't stop at just my email marketing training. She implemented all the mindset coaching I offered each week.

She continues to be more and more profitable every year since.

And in 2019, the farm income supported Dana quitting her day job and now be home full-time on the farm and with her kids.

She used the 5x Coaching Program in its entirety (coaching and classes) and grew their farm slowly and consistently without taking on a lot of debt.
But the biggest difference for Dana, like so many of my clients tell me, is how much calmer her life is now.

She's married, has young children, a busy farm making more money than ever, and she and her family are calm and balanced.

Yes, big farm challenges still come up, like 30% of their meat chickens dying earlier this year.
But she and her husband calmly move through the upset quickly and get back to calm.

In Dana's words:

"I LOVE how peaceful our lives are now.
In our past, we were working so hard.
Now we get off the farm - even in summer - and do so many fun things.
Our days are so much more calm and peaceful.
Yes, big upsets still happen.
And with coaching, I just face the challenge head on and maintain my cool
Even though we still own a busy farm."
Do yourself the biggest favor. Listen to Dana's interview now.
Next, plan on joining Dana and 250 other farmers in 5x Your Farm Sales coaching program on October 17th.
You'll change your life, too.
The rest of the world, especially the farming world, might try to tell you that you can't make a living farming

You absolutely can when you implement the skills I teach.
Don't leave your success up to free knowledge here and there you pick up on the internet. You won't get to profit. I know this.
I've been teaching and coaching for over a decade. Farmers who invest in personal and business coaching in 5x Your Farm Sales are building profitable farms.
Dana now lives a life where she's free, peaceful, calm, in control AND making a living on their farm.
This is for you, too. It's the hardest work you'll ever do. But - it's the most fulfilling thing you'll do.
And you'll pass the skills on to those around you, and you'll take them forward in your life in all your endeavors.

Click The Link Above to Listen to How Dana Built Her Profitable Farm Using the 5X Concepts.
Warmly,
Charlotte

Click HERE for 4 Simple Steps to Create More Time and Profit On Your Farm Free Training in October

"We just can't keep living this way…"    My client had her farm's "open" hours clearly posted, yet people were dropping in outside of farm store hours, hoping to look around and buy something.    My client was exhausted, frustrated, and falling really behind on her farm.   Click the Link Above for the powerful and simple solution in today's Profitable Mindset Podcast Episode   She wanted to give excellent customer service, and felt she couldn't give up the opportunity to make money!   So she dropped everything and showed them around.   But she realized her days were becoming longer and longer, and she was far less efficient.   She also couldn't risk offending them - what if they didn't come back or told others about the poor service?   This is a common complaint among farmers - once they start a farm, the public tends to think they can just stop in and get shown around.   Or worse, wander around on their own.   It sounds like a gracious gesture - to have an "open door" policy. I love the idea.   But for this farmer, she was now working seven long days every week due to the constant interruptions happening during the week.   She was frustrated, but also guilty and felt obligated to serve people.    It's totally unsustainable - you won't be able to keep this up long-term.   Today I teach you the difference between accommodating customers, giving really good customer service, and having boundaries.    In today's episode you'll learn:

• What are boundaries (they're not what you think)
• How to serve customers without letting them control our time
• Two magic phrases that make people immediately respect you and your time

You might be like my client, confusing boundaries with customer service.   How do we serve customers on our farm without letting them control our time and how we go about business?   Listen to Episode #184 Today and Create More Time and BETTER Customer Service.   Charlotte

Click HERE for my free training, 4 Simple Steps to Create More Time

Recently, a client requested coaching because she needed to increase her turkey price over last year by 50%, and she felt embarrassed to charge her customers so much more.   I KNOW she's not alone.   Today's Episode Will Help You Solve For This   Many of you are in the same spot - you tell me you need to collect deposits on your Thanksgiving turkeys, (or deposits on your meat, milk, flower CSA, etc.) but you added up your costs and realized you should be charging so much more.   You might feel sad, guilty, or even devastated when you calculate the cost of raising your farm products and then realize you've been losing so much money.   If you're like many, you didn't figure in any pay for yourself, so not only are you NOT getting paid, but you've spent time away from your families that you can't ever get back.   Today's Profitable Mindset Podcast episode HERE will help you    Because - if you stay stuck in confusion, overwhelm, guilt, or another negative emotion when it comes to charging a profitable price, you'll never do the marketing you need to do to sell them.   And you will go out of business.   OR, you'll have to forever pump money into your farm biz from your day job and never get off that hamster wheel.   Until again, you decide the hamster wheel life, the stress and anxiety isn't worth it, and you quit.   The farmers in the 5x Program who implement the skills I teach, create profitable farms.   They learn the skills necessary to set profitable prices and have an audience of people ready and willing to pay those prices using the marketing skills I teach.   And they start with the shift I teach in today's episode.   Let's get your farm profitable. This is the first step.   Charlotte   PS: 5X Your Farm Sales Opens Up Again October 17th. Plan on joining and spending the next year building your profitable, sustainable farm and calm life.

Free Training: 4 Powerful and Simple Steps To Create More Time

A couple of weeks ago I coached a farmer who was forced to take on debt due to a family illness.   Click the Link Above to Hear the Mindset Shift she Made   The debt made her feel like she was drowning.   Can you relate, if not now, at any time in your life?   Let's face it, if you own a farm, there's a great chance you've got some kind of debt.   Imagine having no more mortgage payments. Pickup trucks and tractors - paid off.    Credit card debt is paid in full every month.   I have client after client becoming debt-free after coaching with me for a year or two, three or five!   It's possible to get out from under the overwhelm of debt - but you've got to make a change in your mindset to make this happen.   As a matter of fact, if you DON'T change your mindset and instead pay off your debt… the old thinking will get you right back into debt again.   Everything you do to create a successful farm and life STARTS with how you're thinking about it.   Today's episode is the how-to on thinking about debt in a way that will move you forward toward freedom from the overwhelm of debt.   Listen to Episode 182 of the Profitable Mindset Podcast   Creating a more financially secure farm life IS possible for you.   Warmly,   Charlotte

Click HERE For Farm Marketing Bootcamp Invite - Starts September 11th

​Today's episode #181 of the Profitable Mindset Podcast is chock-full of marketing nuggets for your farm biz.​

Click the link above and you'll learn:

• The strategy I use to become profitable in the first couple of years on my farm
• How to find the right people for your farm products
• How to build your email list

My friends Sandy & Jeni interviewed me for their podcast about women and how we run our businesses. 

They aren't farmers. But they know some farmers. 

I opened their eyes as to the powerful business-people farmers MUST be.

Not only are we powerful in our businesses but our physical, mental, and emotional resilience and strength rival that of Olympic athletes.

We face extraordinary circumstances that most business owners never have to worry about.
Whether you're a grower, producer, or a sheep herder (or not), there are a lot of marketing nuggets in this one. ​

Click the Link Above to Go and listen.

Big hugs,
Charlotte

Click HERE For Farm Marketing Bootcamp Invite - Starts September 11th   Last week a farmer requested coaching because she was drawing a total blank when it came to writing emails and social media posts to market her beef.   This didn't just happen once, it was happening week after week.   You know what happens when you're stuck not writing sales emails and posts?   You don't make any, or enough, sales to pay the bills.   But it feels so REAL that you don't have anything to say when it's time to write.   This is a super sneaky mental habit that keeps farmers stuck when they try to sell their products.   It's not true at all - that you don't know what to say. But it feels true.   That's the power of coaching - you show up feeling so stuck, and within minutes, the coaching technology I use gets you unstuck. Soon, you're unstoppable.   We coached for 10 minutes and she inspired the most perfect marketing email - that you can copy word for word.    Just listen to today's episode, learn the process to get unstuck, then use the email I wrote right on air for her.
If you EVER get stuck not knowing what to say or what to post, this episode is for you.

You'll learn my exact process to:

• Get instant clarity on what to write about 
• Make quick, confident decisions during your marketing time
• Know *for sure* when you're on the right path

Enjoy,

Charlotte

Click HERE For Farm Marketing Bootcamp Invite

When you hear me say, "Farmers deserve to be able to charge profitable prices."

Do you believe me?

Or do you get blasted with doubts like...

• "People are struggling - I can't raise my prices."
• "I just need to sell MORE so I can keep our prices where they're at."
• "I'm already priced high - I can't raise my prices anymore."
• "I just need to become more efficient on my farm to have more profit."

Self-canceling like this is so common - and it breaks my heart.

The farm products you sell - from flowers to veg, meat to milk... are transforming lives everywhere.

But if you can't make money at it, you'll eventually go out of business, leaving your community scrambling for a substitute.

One of the biggest struggles I help farmers overcome is to finally get consistent cash flowing on their farm - AND at a profit.

>>You'll get a big leg up on how to do that in episode 179 of the Profitable Mindset Podcast HERE.<<
Getting cash flowing on your farm is not what you thought the process would be.

Today's episode will offer a perspective that'll help you shift to building your profitable farm with much more ease.

The farmers in the 5X Your Farm Sales program who implement the coaching and marketing training learn to raise their prices - sometimes by double - and then still sell out.

It's a learned skill to build a profitable, sustainable farm.

It's not a matter of having the best products around. You've got to develop the mindset and marketing skills that'll support your business.

Tune in to Episode 179 above and then...
...plan on joining us inside 5X Your Farm Sales in October.

You'll spend the next 12 months learning the business skills you need to be successful and be here serving your community for the long run.

Charlotte