PR/etty Average – Details, episodes & analysis

Podcast details

Technical and general information from the podcast's RSS feed.

PR/etty Average

Bayly PR

Business

Frequency: 1 episode/241d. Total Eps: 50

A public relations and social media business podcast run by the BAYLY PR girls. This is the podcast for anyone interested in the fascinating world of business development and young women trying to figure it all out.

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Data updated on 07/09/2026

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Shared links between episodes and podcasts

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https://omnystudio.com/listener
50 shares
https://www.baylypr.com/
41 shares
https://www.voguebusiness.com/story/consumers/gen-z-broke-the-marketing-funnel
2 shares

https://www.instagram.com/baylypr
45 shares
https://www.instagram.com/graymindpsychology
2 shares
https://www.instagram.com/lucakante
2 shares

https://www.tiktok.com/@baylypr
37 shares
https://tiktok.com/@baylypr
2 shares

RSS feed quality and score

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RSS feed quality

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Score global : 53%

Publication history

Monthly episode publishing history over the past years.

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Latest published episodes

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How $10K and a spare bedroom built a global bag brand, with the co-founders of Eau Bags

Episode 50

Thursday, April 30, 2026 • Duration 01:10:12

We’re joined by sisters Claudine and Olivia Blondeau — the co-founders behind Eau Bags, the recycled nylon bag brand that's gone from a spare bedroom in Brisbane to David Jones, The Iconic and a global community in just four years.

We get into the real, messy version of building a brand from scratch: starting with $10K and three styles, the wine bar that took a chance on them as their first stockist, the beach photoshoot that landed them a Vogue cover model (yes, really), copycat culture, sales as a brand building activity, and the DM that changed everything. Honest, warm and packed with practical lessons for anyone building, or thinking about building, a product business. Find Eau Bags online at https://eaubags.com/ and @eaubags on socials.

Visit our website: baylypr.com

Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

See omnystudio.com/listener for privacy information.

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CBK was the OG influencer

Episode 49

Wednesday, April 1, 2026 • Duration 32:34

TikTok searches for Carolyn Bessette Kennedy grew by 9,100% in a month, and the show about two people who died in 1999 is breaking streaming records in 2026. Lucinda and Edwina unpack why Love Story: JFK Jr. & Carolyn Bessette has a chokehold on Gen Z and millennials alike — and dissect the brand marketing playbook brands like Rhode and Schwarzkopf are running off the back of it. And when living family members are outspoken about being against the show, where does ethics stand in all of this?!

Visit our website: https://www.baylypr.com/

Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

See omnystudio.com/listener for privacy information.

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Bring back the hamburglar!

Episode 48

Friday, March 27, 2026 • Duration 41:13

The McDonald’s CEO ate a burger on camera and the internet turned it into the brand’s biggest PR day… ever. So naturally, Lucinda and Harriet jump on the mic to unpack the PR fail heard around the world, plus, they deep-dive into the Bode x Levi’s “Barrel Racer Jean” collaboration and why it’s the all-American fashion collab done right, and take a quick look at Gucci’s AI-powered mystery game that’s turning collection launches into immersive experiences (whether or not there is any purpose to it all...).

Read more about Bode x Levi’s: https://www.highsnobiety.com/p/bode-levis/
Read more about Gucci La Famiglia: https://www.prestigeonline.com/sg/style/fashion/gucci-la-famiglia-mystery-unfolds-game-immersive-experience/
Follow us on IG: https://www.instagram.com/baylypr/
Follow us on TikTok: https://www.tiktok.com/@baylypr
Visit our website: https://www.baylypr.com/
Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

See omnystudio.com/listener for privacy information.

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Print is dying (again)… but PR isn’t.

Episode 47

Monday, February 16, 2026 • Duration 53:15

With the recent closure of Aussie media mainstays like T Australia, Cosmo Australia, and Business News Australia and the Beckham family fallout dominating headlines in recent weeks, this episode unpacks two cultural moments shaping the future of PR in real time.
Lucinda and Courts dive into what the latest industry shake-ups reveal about the evolution of media, the shifting role of traditional press, and why modern publicity is more layered than ever. From the decline of legacy publishing models to the rise of multi-channel storytelling, they explore how PR is evolving beyond placements into strategy, amplification, and audience-first thinking. We then turn to the Beckham family drama as a live case study in crisis comms, narrative control, and the power of (strategic) silence. Together, these moments offer a candid, insider look at how the PR playbook is changing — and what founders, creators, and brands need to understand to stay relevant in a rapidly shifting media landscape...

Lucinda's book recommendation: Heart The Lover by Lily King: https://www.goodreads.com/book/show/228110489-heart-the-lover

Visit our website: https://www.baylypr.com/

Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

See omnystudio.com/listener for privacy information.

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We need to apologise…

Episode 46

Wednesday, December 3, 2025 • Duration 56:17

Creators are burnt out, followers are ghosting, and the apps are in their “it’s not you, it’s me” era. In this episode, join Lucinda and Courts for a cultural debrief on why the internet feels like a haunted house full of people who refuse to comment… and why even apology marketing and trad-wife countercultures can’t distract us from the fact everyone’s quietly opting out..
Plus all the usual bits we have in there!

See omnystudio.com/listener for privacy information.

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End of an era

Episode 45

Thursday, November 13, 2025 • Duration 54:55

In this episode, we say a heartfelt goodbye to Lulu, our OG podcast queen, TikTok wizard, and the glue that’s held this mic’d-up circus together since day one. We reflect on her time at BPR, the legacy she leaves behind, and why every PR team needs a Lulu in their group chat (and their inbox). But it’s not all sad goodbyes… we’re also unpacking some of the wildest campaigns and media moments of the month, including Sydney Sweeney’s GQ Man of the Year interview (the most baffling profile we’ve seen all year?), the latest VOGUE cover, and a few more campaign reflections. Oh, and a little bit of opera singing thrown in there (soz to your ears in advance).

Visit our website: https://www.baylypr.com/

Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

See omnystudio.com/listener for privacy information.

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Alter egos, nepo babies...and the end of the polished PR era?

Episode 44

Wednesday, October 22, 2025 • Duration 37:27

KJ Apa’s wigged-out alter ego is dancing through the streets with fake teeth and a British accent, Anna Wintour has named her successor at Vogue, and we’re trying to figure out if culture has officially entered its PR fever dream...

First up, Courtney and Teagan dive into the Mr Fantasy phenomenon that has TikTok in a chokehold — wigs, street serenades, Chipotle brand deals and all. But is this a calculated PR masterclass, or just a celebrity in his chaos era?

Then it’s over to Vogue’s marble halls, where Chloe Malle — a self-proclaimed “proud nepo baby” — has officially stepped into Anna Wintour’s shoes. Is this the dawn of a new Vogue era or just the soft launch of legacy media 2.0?

It’s wigs, Wintour, and way too much discourse… welcome to the chaos economy I guess!

Follow us on IG: https://www.instagram.com/baylypr/

Follow up on TikTok: https://www.tiktok.com/@baylypr

Visit our website: https://www.baylypr.com/

Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

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Celebrity comebacks & TikTok drama

Episode 43

Tuesday, October 14, 2025 • Duration 48:03

Lucinda and Edwina sit down to unpack the latest in celebrity comebacks, TikTok drama, and social media chaos. From navigating public perception to re-establishing personal and professional brands, they explore how figures like Lindsay Lohan and Matilda Djerf are redefining what a return to the spotlight can look like.

Lindsay Lohan’s multi-faceted rebrand — from acting to producing, offers a masterclass in reclaiming narrative and purpose, while Matilda Djerf shares insight into managing past controversies, maintaining brand presence, and strategically engaging with the public. They also discuss the influence of social media trends, viral content, and how storytelling and personal branding intersect in today’s fast-paced digital world.

This episode dives into the lessons, strategies, and thought processes behind celebrity comebacks, alongside commentary on TikTok culture, influencer dynamics, and what it really takes to make a meaningful re-entry into the public eye.

Follow us on IG: https://www.instagram.com/baylypr/

Follow up on TikTok: https://www.tiktok.com/@baylypr

Visit our website: https://www.baylypr.com/

Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

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99% PR, 1% Gambling, with Luca Kante

Episode 42

Tuesday, September 9, 2025 • Duration 01:16:40

From posting gambling videos on a joke spam account to becoming a 250K-follower phenomenon, Luca Kante’s story is a masterclass in personal brand PR. In this episode, we unpack how his viral catchphrase “come on cuz” took over Instagram, what it means to have influence before intention, and why he believes 99% of what he does is PR — not marketing. Luca opens up about the responsibility that comes with reach, his pivot away from gambling, and how he’s using his platform to do good, including his campaign to donate $10K to men’s mental health. It’s raw, reflective, and a must-listen for anyone in digital media, PR, or content strategy.

Follow Luca on IG: https://www.instagram.com/lucakante/
Follow us on IG: https://www.instagram.com/baylypr/
Follow up on TikTok: https://www.tiktok.com/@baylypr
Visit our website: https://www.baylypr.com/

Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

See omnystudio.com/listener for privacy information.

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Rebranding therapy, with Meghan Gray

Episode 41

Monday, August 18, 2025 • Duration 01:04:43

Lucinda Bayly sits down with Meghan Gray, clinical psychologist and founder of GrayMind Psychology, to unpack the evolution of therapy — and how she’s redefined what modern mental health can look like. Known for making therapy approachable, elevated, and aspirational, Meghan shares her experience building a standout brand in a traditionally private and clinical industry. From positioning psychology as a proactive wellbeing tool to navigating brand boundaries in the digital age, this episode dives into how language, design, and storytelling are transforming the mental health space. They also explore the warning signs of burnout in high-pressure industries like PR and entrepreneurship, the emotional toll of always-on work, and how to set better boundaries.
GrayMind Psychology website: https://www.graymind.com.au/ GrayMind Instagram: https://www.instagram.com/graymindpsychology/ Follow us on IG: https://www.instagram.com/baylypr/ Follow up on TikTok: https://www.tiktok.com/@baylypr Visit our website: https://www.baylypr.com/ Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

See omnystudio.com/listener for privacy information.

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PR/etty Average – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

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Related Shows Based on Content Similarities

PR/etty Average – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other24

Instagram5

TikTok2

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other24

Instagram5

TikTok2