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Success isn’t about grinding 24/7, it’s about having a clear vision and trusting it through the highs and lows. In today’s episode, Caroline Moss and Maddy Birdcage sit down with Katie Tingle, founder of Sabbia Co., a skincare brand where plant-based medicine meets cosmetic science. We discussed what sustains a long-term business: alignment, resilience, and staying true to your purpose.
Katie, a Full Library™ student, gets real about the moment she almost walked away from it all, the mindset shift that brought her back, and how she rebuilt a business that now feels more fulfilling, aligned, and profitable than ever. If you’ve ever felt like giving up, this episode is for you.
Episode Highlights
- Why vision beats hustle when it comes to lasting success
- The moment Katie almost shut down Sabbia Co. and what changed her mind
- How brand psychology and audience schemas helped her rebuild with clarity
- The danger of chasing short-term revenue without a long-term mission
- The 1% rule and why tiny, intentional interactions create customer loyalty
- The power of organic content and top-of-funnel marketing for sustainable growth
- How trusting the right people in your team can help you step back
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Connect with us:
Connect with Katie + Shop Sabbia Co.:
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here
To discover the school, visit https://birdcagemarketing.com.au/