Good AF Consulting's Amalia Fowler and Inside Google Ads' Jyll Saskin Gales share a live, unedited conversation originally broadcast on YouTube and LinkedIn. Amalia and Jyll discuss Google Ads strategy in 2025, building a business as a PPC expert, and more. Come be a "fly on the wall" for this candid, in-depth conversation with two PPC besties <3

Follow Amalia on LinkedIn https://www.linkedin.com/in/amaliafowler

Follow Jyll on LinkedIn https://www.linkedin.com/in/jyllsaskingales

Learn more about PPC Zone at https://ppc.zone

ZATO Marketing's Kirk Williams and Inside Google Ads' Jyll Saskin Gales attended Google Marketing Live 2025 in Mountain View together. In this live, unedited conversation originally broadcast on YouTube and LinkedIn, Kirk and Jyll discussed GML news, writing their bestselling books, growing a brand in PPC, and more. Come be a "fly on the wall" for this candid, in-depth conversation with two leaders in the PPC industry.

Follow Kirk on LinkedIn https://www.linkedin.com/in/ppckirk 

Follow Jyll on LinkedIn https://www.linkedin.com/in/jyllsaskingales/ 

Learn more about PPC Zone at https://ppc.zone 

Ameet Khabra is a PPC powerhouse with over 16 years of experience, global accolades, and a passion for sharing her knowledge.  A former Google Partners Ambassador and Rising Star, she's spoken at top marketing conferences and leads a thriving online marketing agency, Hop Skip Media.

You can find her on LinkedIn: https://www.linkedin.com/in/adwordsgirl 

For more from the December 2024 event, visit https://ppc.zone/events/ppc-zone-december-2024 

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

ppc.zone is exclusively sponsored by Optmyzr, one of the leading automation PPC management suites to help you run your Google, Microsoft, Amazon, and paid social ads. Sign up for a free full functionality trial at https://optmyzr.com?utm_source=ppczone&utm_medium=sponsorship 

Andy Cooney is the Co-founder of Marcode, a paid search intelligence tool. He's worked in digital for 15 years, from startups to working with some of the world's largest brands. There aren't many situations he hasn't seen. Over the last few years he has been focused on the future of search, with a keen eye on breaking out of the black box to improve campaigns. 

You can find him on LinkedIn: https://www.linkedin.com/in/andycooney1 

For more from the December 2024 event, visit https://ppc.zone/events/ppc-zone-december-2024 

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

ppc.zone is exclusively sponsored by Optmyzr, one of the leading automation PPC management suites to help you run your Google, Microsoft, Amazon, and paid social ads. Sign up for a free full functionality trial at https://optmyzr.com?utm_source=ppczone&utm_medium=sponsorship 

Abby Nelson has been in healthcare marketing for the last ten years, and PPC advertising for the past 7 years. She is a subject matter expert and strategist for Google Ads and has started her own digital marketing consulting agency where she runs Meta Ads and provides Google Ads audits and training for her clients. Her areas of PPC ads expertise include healthcare, manufacturing, insurance, finance, higher education, and non-profit organizations. Having built and ran hundreds of Google and Meta ads, she is an expert in virtually every healthcare service-line campaign. 

You can find her on LinkedIn: https://www.linkedin.com/in/abbynelson1 

For more from the December 2024 event, visit https://ppc.zone/events/ppc-zone-december-2024 

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry
ppc.zone is exclusively sponsored by Optmyzr, one of the leading automation PPC management suites to help you run your Google, Microsoft, Amazon, and paid social ads. Sign up for a free full functionality trial at https://optmyzr.com?utm_source=ppczone&utm_medium=sponsorship

Lou is a digital marketing specialist who is big on ethical and consent-based marketing. They have worked in the digital marketing industry since 2011, are a lifelong learner, and passionate mentor to online business owners.

You can find them on LinkedIn: https://www.linkedin.com/in/loukozlevcar 

For more from the November 2024 event, visit https://ppc.zone/events/ppc-zone-november-2024 

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

ppc.zone is exclusively sponsored by Optmyzr, one of the leading automation PPC management suites to help you run your Google, Microsoft, Amazon, and paid social ads. Sign up for a free full functionality trial at https://optmyzr.com/blog?utm_source=ppczone&utm_medium=sponsorship 

Adrienne is the Co-Founder and Head of AI & Performance Marketing at Second Banana Bunch.  She has experience in SEO, SEM, and Paid Media channels with a strong focus in CRO, paid search andYouTube. As a champion of ethical AI and AI enthusiast/evangelist, she empowers small to medium-sized businesses by integrating AI LLM platforms and tools to optimize strategies and enhance customer engagement. Adrienne’s approach is rooted in empathy, focusing on building authentic relationships and delivering purpose-driven marketing strategies for both B2B and B2C sectors.

You can find her on LinkedIn: https://www.linkedin.com/in/adrienneshaver 

For more from the November 2024 event, visit https://ppc.zone/events/ppc-zone-november-2024 

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

ppc.zone is exclusively sponsored by Optmyzr, one of the leading automation PPC management suites to help you run your Google, Microsoft, Amazon, and paid social ads. Sign up for a free full functionality trial at https://optmyzr.com/blog?utm_source=ppczone&utm_medium=sponsorship 

Dii Pooler is the founder and lead strategist at Pooler Digital, a consultancy focused on optimizing Google Ads campaigns and providing educational resources for businesses and PPC professionals. With over a decade of experience managing high-budget campaigns across platforms like Google, Meta, and Bing, Dii has driven significant growth through data-driven strategies and creative execution.

You can find her on LinkedIn: https://www.linkedin.com/in/diipooler 

For more from the November 2024 event, visit https://ppc.zone/events/ppc-zone-november-2024 

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

ppc.zone is exclusively sponsored by Optmyzr, one of the leading automation PPC management suites to help you run your Google, Microsoft, Amazon, and paid social ads. Sign up for a free full functionality trial at https://optmyzr.com/blog?utm_source=ppczone&utm_medium=sponsorship 

Solange Abraham is a B2B Growth Specialist who previously worked at Google and Salesforce. She’s based in Dublin, and now runs House of Solange, a consulting firm that creates elite sales strategies for women-led B2B companies. 

You can find her on LinkedIn: https://ie.linkedin.com/in/solange-abraham 

For more from the October 2024 event, visit https://ppc.zone/events/ppc-zone-october-2024 

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

ppc.zone is exclusively sponsored by Optmyzr, one of the leading automation PPC management suites to help you run your Google, Microsoft, Amazon, and paid social ads. In preparation for Q4, Optmyzr is sharing new data to help you achieve the best results from your ads. Learn more on the Optmyzr blog at https://optmyzr.com/blog?utm_source=ppczone&utm_medium=sponsorship 

Brooke Abbott began as an analyst in 2019 and has quickly emerged as a leader in Paid Search. In 2024, she was named a Cynopsis Rising Star in Marketing, recognizing her innovative approaches and leadership. With a strong foundation in hospitality and travel marketing, Brooke excels in shaping business strategies and crafting integrated marketing solutions. Her expertise extends beyond technical skills to include building strong relationships, advancing thought leadership, and leading high-performing teams. 

You can find her on LinkedIn: https://www.linkedin.com/in/brooke-a-abbott 

For more from the October 2024 event, visit https://ppc.zone/events/ppc-zone-october-2024 

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

ppc.zone is exclusively sponsored by Optmyzr, one of the leading automation PPC management suites to help you run your Google, Microsoft, Amazon, and paid social ads. In preparation for Q4, Optmyzr is sharing new data to help you achieve the best results from your ads. Learn more on the Optmyzr blog at https://optmyzr.com/blog?utm_source=ppczone&utm_medium=sponsorship 

Sonia Beroud is a seasoned PPC & SEO consultant with 12 years of comprehensive digital marketing experience under her belt. After refining her expertise in-house & at digital marketing agencies for a decade, she founded her consulting firm, berso, in 2021. berso's mission is to empower SaaS & E-commerce brands to increase their sales & revenue through a holistic search engine marketing strategy that seamlessly integrates organic & paid search, driving significant business growth.

You can find her on LinkedIn: https://www.linkedin.com/in/sonia-beroud 

For more from the October 2024 event, visit https://ppc.zone/events/ppc-zone-october-2024  

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

ppc.zone is exclusively sponsored by Optmyzr, one of the leading automation PPC management suites to help you run your Google, Microsoft, Amazon, and paid social ads. In preparation  for Q4, Optmyzr is sharing new data to help you achieve the best results from your ads. Learn more on the Optmyzr blog at https://optmyzr.com/blog?utm_source=ppczone&utm_medium=sponsorship 

Sophie Logan is the PPC lead at Beauhurst, a private company database tool based in the UK. A lover of all things Lead Gen, Sophie has a particular interest in B2B and SaaS brands, and specialises in both Search and Display Campaigns. Sophie has spoken at numerous conferences and industry events including Friends of Search and the International Search Summit. She is also a Platinum Google Ads Product Expert, a regular contributor to Search Engine Land and a Girls in Marketing mentor.

You can find her on LinkedIn: https://www.linkedin.com/in/sophielogan 

For more from the September 2024 event, visit https://ppc.zone/events/ppc-zone-september-2024 

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

ppc.zone is exclusively sponsored by Optmyzr, one of the leading automation PPC management suites to help you run your Google, Microsoft, Amazon, and paid social ads. In preparation for Q4, Optmyzr is sharing new data to help you achieve the best results from your ads. Learn more on the Optmyzr blog at https://optmyzr.com/blog?utm_source=ppczone&utm_medium=sponsorship 

Duane has been called an international man of mystery and digital nomad by friends. He has lived in 6 cities across 3 continents and visited 60 countries around the world. Over the years Duane has had the opportunity to work with brands including LARQ, Birdies, Pela Case, The Lost Co and Tiger Companies. Him and his team help ecom, DTC and retail brands grow through strategy, PPC marketing, and data.

You can find her on LinkedIn: https://www.linkedin.com/in/duanebrown/ 

For more from the April 2025 event, visit https://ppc.zone/events/ppc-zone-april-2025 

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

Alfred Simon is a technical Google Ads and GTM nerd with almost a decade of experience in this field. He’s a SEA specialist at Adwise - Your Digital Brain, a full-service digital agency in the Netherlands. He also works on some freelance projects on the side because when you do something that you love, only 8 hours a day won't be enough. Alfred blogs at https://www.pitcocy.com 

You can find him on LinkedIn: https://www.linkedin.com/in/alfred-simon-4b7121137 

For more from the September 2024 event, visit https://ppc.zone/events/ppc-zone-september-2024 

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

ppc.zone is exclusively sponsored by Optmyzr, one of the leading automation PPC management suites to help you run your Google, Microsoft, Amazon, and paid social ads. In preparation for Q4, Optmyzr is sharing new data to help you achieve the best results from your ads. Learn more on the Optmyzr blog at https://optmyzr.com/blog?utm_source=ppczone&utm_medium=sponsorship 

Rising from PPC exec in 2014 to starting her own consultancy 8 years later, Hannah setup Zora Marketing to support brands with local customers to get better performance from Google and LinkedIn ads campaigns.

You can find her on LinkedIn: https://www.linkedin.com/in/hannah-strong-ppc 

For more from the September 2024 event, visit https://ppc.zone/events/ppc-zone-september-2024 

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

ppc.zone is exclusively sponsored by Optmyzr, one of the leading automation PPC management suites to help you run your Google, Microsoft, Amazon, and paid social ads. In preparation for Q4, Optmyzr is sharing new data to help you achieve the best results from your ads. Learn more on the Optmyzr blog at https://optmyzr.com/blog?utm_source=ppczone&utm_medium=sponsorship 

Sophie Fell, Two Trees PPC's Director of Paid Media, has spent the last near-decade of her life working in Paid Media. In that time, she's successfully managed over $200M in ad spend for national and global brands such as LinkedIn, VUE Cinemas, Juicy Couture, FILA, and National Trust. In addition to being hands-on in the accounts and leading on paid media strategy, Sophie has authored two books and countless blogs on the topic! Sophie excels at running successful paid media campaigns while sharing her top tips with the community.

You can find her on LinkedIn: https://uk.linkedin.com/in/sophiefellx 

For more from the August 2024 event, visit https://ppc.zone/events/ppc-zone-august-2024 

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

ppc.zone is sponsored by PPC Live and Inside Google Ads

Learn more at https://ppc.live and https://learn.jyll.ca/iga

Santosh Kumar is the Founder and CEO of Guided PPC, a Google Ads agency specializing in Ecommerce DTC brands. Prior to this, Santosh was the Director of Google Ads Specialists at Solutions 8, where he managed over 200 Google Ads accounts and $5 million in monthly ad spend.

You can find him on LinkedIn: https://www.linkedin.com/in/dmsantosh/ 

For more from the August 2024 event, visit https://ppc.zone/events/ppc-zone-august-2024 

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

ppc.zone is sponsored by PPC Live and Inside Google Ads

Learn more at https://ppc.live and https://learn.jyll.ca/iga

Nissha Goenka is a passionate digital marketer offering comprehensive 360-degree digital marketing solutions. With a focus on Google Ads and SEO, she provides personalized 1:1 mentorship to help businesses maximize their online presence and drive growth.

You can find her on LinkedIn: https://www.linkedin.com/in/digitallynisha/ 

For more from the August 2024 event, visit https://ppc.zone/events/ppc-zone-august-2024 

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

ppc.zone is sponsored by PPC Live and Inside Google Ads

Learn more at https://ppc.live and https://learn.jyll.ca/iga

Meriem Nacer has 13+ years of paid media experience, specialising in PPC and Paid Social. She offers consultancy, audits, management, and training for global brands and agencies, with budget management experience totalling over £150M annually across various sectors. A published author and certified PTLLS trainer, Meriem enjoys gaming and crocheting animals in her spare time.

You can find her on LinkedIn: https://www.linkedin.com/in/meriemnacer 

Watch Meriem's presentation on YouTube: https://youtu.be/e9Jog8icgqs 

For more from the July 2024 event, visit https://www.ppc.zone/events/ppc-zone-july-2024 

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

ppc.zone is sponsored by PPC Live and Inside Google Ads
Learn more at https://ppc.live and https://learn.jyll.ca/iga 

Chris Ridley is Head of Paid Media at Evoluted. After nearly 10 years in the hospitality industry learning about customer service, personnel management and the difference between a lager and an IPA, Chris took the leap into digital marketing.

Over the last 5 years, he has come from being a marketing executive in a family-run stockholding company to leading the Paid Media team and promoting positive wellbeing within Evoluted.

Chris lives in Worcestershire with his wife Bex and their cocker spaniel puppy, Reggie. In his free time he enjoys setting PBs at parkruns, playing board games and watching NFL. Chris & Bex are expecting twins in November, and couldn't be more excited.

You can find him on LinkedIn: https://linkedin.com/in/chris-ridley 

Watch Chris' presentation on YouTube: https://youtu.be/H79xybVVxYk 

For more from the July 2024 event, visit https://www.ppc.zone/events/ppc-zone-july-2024 

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

ppc.zone is sponsored by PPC Live and Inside Google Ads
Learn more at https://ppc.live and https://learn.jyll.ca/iga

Thuha Wright has been a paid search specialist since 2006. She's a complete data nerd who loves the new GA4 (perhaps one of very few!). She's experienced in the travel and ecommerce industries, working with small to large budgets of £1K a month to £30K a day. If you need a scientific approach to your paid search strategy, or if you or your team need training on how to use GA4 for marketing, then Thuha is the expert to speak to.

You can find her on LinkedIn: https://www.linkedin.com/in/thuhawright

Watch Thuha's presentation on YouTube: https://youtu.be/GVo_VylVUmo 

For more from the July 2024 event, visit https://www.ppc.zone/events/ppc-zone-july-2024

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

ppc.zone is sponsored by PPC Live and Inside Google Ads

Learn more at https://ppc.live and https://learn.jyll.ca/iga

Creating value with PPC - a live panel featuring our speakers from episodes 13-15.

To see more from this event, visit https://ppc.zone/events/ppc-zone-november-2022 

Speakers:

• Verónica Ruiz is a digital marketing consultant with nearly 11 years of experience. You can find her on Twitter @verorumor
• Will Haire is the Co-Founder of BellaVix, a full-service Marketplace Marketing Agency for direct-to-consumer retail brands who want to aggressively grow sales on the world’s largest marketplaces like Amazon and Walmart. You can find him on LinkedIn
• Anu Adegbola has over 12 years of Paid Search experience - working within an agency, in-house, freelancer, and now with B2B Marketing Tech company Marin Software. You can find her on Twitter @TheMarketingAnu

Host:

• Jyll Saskin Gales is a marketing consultant, coach and teacher. She teaches digital marketing at Google, 3M, Jelly Academy, Elevate, Camp Tech, boutique agencies, Fortune 100 companies, 2 of Canada's top 20 fastest growing companies and more. She advises business owners across industries and sizes, helping them get the most profitable return on investment from their marketing efforts. You can find her on Twitter @jyllsaskingales and on TikTok and Instagram @the_google_pro

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

Anu Adegbola has over 12 years of Paid Search experience - working within an agency, in-house, freelancer, and now with B2B Marketing Tech company Marin Software. She loves data, Microsoft Excel, and automation & talking about the latest in the industry.

She hosts the #PPCChat Roundup podcast that is based on the Tuesday #PPCChat Twitter chat where experts from all over the world talk about the latest happening in the PPC world and share their experiences. She also started up PPC Live - a PPC Event in London UK, bringing 3/4 expert speakers to the UK community to talk about the many platform updates and how to keep up and keep testing. She has a passion for diversity and especially for building a platform for women to get ahead in the industry.

You can find her on Twitter @TheMarketingAnu

To watch or read Anu’s presentation, visit https://ppc.zone/events/ppc-zone-november-2022/anu-adegbola 

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

Marjorie Vizethann has spent 20 years in paid search, helping brands use Google Ads to drive real, measurable growth. She has worked with Fortune 500 companies at top agencies and led strategy for brands looking to scale profitably. Now, as CEO and Co-Founder of Alpine Analytix, she helps health, wellness, and fitness brands turn Google Ads into their most profitable paid acquisition channel. She built Alpine after seeing too many businesses waste budget on one-size-fits-all strategies that don’t deliver.

You can find her on LinkedIn: https://www.linkedin.com/in/marjorievizethann/ 

For more from the April 2025 event, visit https://ppc.zone/events/ppc-zone-april-2025 

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

Will Haire is the Co-Founder of BellaVix, a full-service Marketplace Marketing Agency for direct-to-consumer retail brands who want to aggressively grow sales on the world’s largest marketplaces like Amazon and Walmart.

Will has worked with eCommerce businesses for many years in leading the strategic planning, implementation, and tactical execution of marketing strategies for products across all Amazon business segments.

You can find him on LinkedIn

To watch or read Will’s presentation, visit https://ppc.zone/events/ppc-zone-november-2022/will-haire 

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

Verónica Ruiz is a digital marketing consultant with nearly 11 years of experience. She has worked in-house and in agencies, employee and freelancing, corporate and start-ups, covering broad areas such as content, brand, PR, SEO, CRM, affiliates. She has specialised in Paid Media for the last 8 years, mainly in the competitive travel industry, helping brands to grow and expand internationally.

You can find her on Twitter @verorumor or on LinkedIn

To watch or read Verónica’s presentation, visit https://ppc.zone/events/ppc-zone-november-2022/veronica-ruiz 

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

What's working now in PPC - a live panel featuring our speakers from episodes 9-11.

To see more from this event, visit https://ppc.zone/events/ppc-zone-september-2022

Speakers:

• Luna Rocha is a paid media strategist with five years of digital marketing experience, both in-house and agency-side. She currently works at Gatorworks in Baton Rouge with a variety of industries ranging from B2B to e-commerce. Luna specializes in captivating ad copy and campaign optimization using A/B testing. Her platform expertise includes Google and Bing Ads, TikTok, Snapchat, Facebook and Instagram, Twitter, Reddit and more. You can find her on Twitter @luna_ppc and on LinkedIn luna-rocha
• Ashwin Balakrishnan is a marketing strategist who specializes in content, CRO, and community. He currently leads marketing for Optmyzr, where his main focus is helping PPC marketers better understand how to use automation to improve team and account performance. You can find him on Twitter @TheCopyTrail
• Amalia Fowler is the Principal Strategist at Good AF Consulting, a marketing professor and a Top 25 PPC-er. After working with over 160 accounts across three agencies, her strategy work is driven by her desire to help small businesses understand the complex world of digital. You can find her on Twitter @AmaliaEFowler

Host:

• Jyll Saskin Gales is a marketing consultant, coach and teacher. She teaches digital marketing at Google for Startups, Jelly Academy, Elevate, The DMZ, Camp Tech, boutique agencies, Fortune 100 companies, 2 of Canada's top 20 fastest growing companies and more. She advises business owners across industries and sizes, helping them get the most profitable return on investment from their marketing efforts. You can find her on Twitter @jyllsaskingales and on TikTok and Instagram @the_google_pro

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

Amalia Fowler is the Principal Strategist at Good AF Consulting, a marketing professor and a Top 25 PPC-er. After working with over 160 accounts across three agencies, her strategy work is driven by her desire to help small businesses understand the complex world of digital.

You can find her on Twitter @AmaliaEFowler

To watch or read Amalia’s presentation, visit https://ppc.zone/events/ppc-zone-september-2022/amalia-fowler

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

Ashwin Balakrishnan is a marketing strategist who specializes in content, CRO, and community. He currently leads marketing for Optmyzr, where his main focus is helping PPC marketers better understand how to use automation to improve team and account performance.

You can find him on Twitter @TheCopyTrail

To watch or read Ashwin’s presentation, visit https://ppc.zone/events/ppc-zone-september-2022/ashwin-balakrishnan

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

Luna Rocha is a paid media strategist with five years of digital marketing experience, both in-house and agency-side. She currently works at Gatorworks in Baton Rouge with a variety of industries ranging from B2B to e-commerce. Luna specializes in captivating ad copy and campaign optimization using A/B testing. Her platform expertise includes Google and Bing Ads, TikTok, Snapchat, Facebook and Instagram, Twitter, Reddit and more.

You can find her on Twitter @luna_ppc and on LinkedIn luna-rocha

To watch or read Luna’s presentation, visit https://ppc.zone/events/ppc-zone-september-2022/luna-rocha

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

Ecommerce PPC: Let's get ready for the holidays - a live panel featuring our speakers from episodes 5-7.

To see more from this event, visit https://ppc.zone/events/ppc-zone-august-2022

Speakers:

• Cory Henke is a 5-year ad agency founder with over 15 years of experience in marketing, advertising, and business intelligence. You can find him on Twitter @coryhenke
• Mandeep Kaur is a full-time e-commerce business owner who uses the Amazon FBA model. She wears many hats in her business such as product developer, marketing specialist but takes pride in managing her brands PPC portfolio. She looks forward to speaking about the current state of Amazon PPC & how it will be essential to the future of selling on Amazon. You can find her on TikTok @mandeepamazonfba and on Instagram @mandeepkamazonfba
• Menachem Ani is a digital advertising expert with over a decade of success developing high-impact marketing strategies for online retailers and services clients. You can find him on Twitter @MenachemAni

Host:

• Jyll Saskin Gales is a marketing consultant, coach and teacher. She teaches digital marketing at Jelly Academy, Elevate, The DMZ, Camp Tech, boutique agencies, Fortune 100 companies, 2 of Canada's top 20 fastest growing companies and more. She advises business owners across industries and sizes, helping them get the most profitable return on investment from their marketing efforts. You can find her on Twitter @jyllsaskingales and on TikTok and Instagram @the_google_pro

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

Menachem Ani is a digital advertising expert with over a decade of success developing high-impact marketing strategies for online retailers and services clients.

You can find him on Twitter @MenachemAni

To watch or read Menachem’s presentation, visit https://www.ppc.zone/events/ppc-zone-august-2022/menachem-ani

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

Mandeep Kaur is a full-time e-commerce business owner who uses the Amazon FBA model. She wears many hats in her business such as product developer, marketing specialist but takes pride in managing her brands PPC portfolio. She looks forward to speaking about the current state of Amazon PPC & how it will be essential to the future of selling on Amazon.

You can find her on TikTok @mandeepamazonfba and on Instagram @mandeepkamazonfba

To watch or read Mandeep’s presentation, visit https://ppc.zone/events/ppc-zone-august-2022/mandeep-kaur

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

Cory Henke is a 5-year ad agency founder with over 15 years of experience in marketing, advertising, and business intelligence.

You can find him on Twitter @coryhenke

To watch or read Cory’s presentation, visit https://ppc.zone/events/ppc-zone-august-2022/cory-henke

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

John Greenhow is the founder of Clickt.ca. During seven years as a Marketing Director, John learned that real success starts with understanding a business’s financial performance, not just what’s happening inside the ad account. John helps businesses break through revenue stalls and profit plateaus with Google Ads strategies that deeply connect ad performance to overall business health. By bridging the gap between Google Ads, sales data, and conversion tracking, he ensures every click is tied to real revenue.

You can find him on LinkedIn: https://www.linkedin.com/in/john-m-greenhow11984/ 

For more from the April 2025 event, visit https://ppc.zone/events/ppc-zone-april-2025 

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

PPC: Beyond the Platforms - a live panel featuring our speakers from episodes 1-3.

To see more from this event, visit https://ppc.zone/events/ppc-zone-july-2022

Speakers:

• Sarah Stemen has worked in digital since 2007, with time spent on both the client side & the agency side. She is currently a Paid Search Manager at Marcus Thomas.  You can find her on Twitter @runnerkik and on LinkedIn sarahstemen
• Doug R Thomas is the strategist at Magniventris. Magniventris helps organizations make their digital marketing more inclusive, secure, ethical, and effective. Doug draws on his 12 years of multichannel digital marketing experience ranging from day-to-day production to boardroom strategy in SEO, web analytics, social media, email marketing, search ads, and OTT ads. You can find him on Twitter @ferkungamaboobo or send him an email dthomas@magniventris.com
• Armina Fareed is an SEO/SEM Specialist at System Soft Technologies. She is Degreed, Experienced, and Passionate about Digital Marketing, Marketing Analytics & Customer Success. You can find her on Twitter @arminafareed and on LinkedIn arminafareed

Host:

• Jyll Saskin Gales is a marketing consultant, coach and teacher. She teaches digital marketing at Jelly Academy, Elevate, The DMZ, Camp Tech, boutique agencies, Fortune 100 companies, 2 of Canada's top 20 fastest growing companies and more. She advises business owners across industries and sizes, helping them get the most profitable return on investment from their marketing efforts. You can find her on Twitter @jyllsaskingales and on TikTok and Instagram @the_google_pro

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

Armina Fareed is an SEO/SEM Specialist at System Soft Technologies. She is Degreed, Experienced, and Passionate about Digital Marketing, Marketing Analytics & Customer Success.

You can find her on Twitter @arminafareed and on LinkedIn arminafareed

To watch or read Armina's presentation, visit https://ppc.zone/events/ppc-zone-july-2022/armina-fareed

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

Doug R Thomas is the strategist at Magniventris. Magniventris helps organizations make their digital marketing more inclusive, secure, ethical, and effective.

Doug draws on his 12 years of multichannel digital marketing experience ranging from day-to-day production to boardroom strategy in SEO, web analytics, social media, email marketing, search ads, and OTT ads.

You can find him on Twitter @ferkungamaboobo or send him an email dthomas@magniventris.com

To watch or read Doug's presentation, visit https://ppc.zone/events/ppc-zone-july-2022/doug-thomas

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

Sarah Stemen has worked in digital since 2007, with time spent on both the client side & the agency side. She is currently a Paid Search Manager at Marcus Thomas. 

You can find her on Twitter @runnerkik and on LinkedIn sarahstemen

To watch or read Sarah's presentation, visit https://ppc.zone/events/ppc-zone-july-2022/sarah-stemen

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

Welcome to ppc.zone, a monthly live event for PPC practitioners.

ppc.zone is elevating new perspectives and insights in the online advertising industry, by providing a platform for everyone to advance their skills.

I'm your host, Jyll Saskin Gales, and I'm thrilled to introduce you to new speakers with new ideas every month.

Subscribe to this free podcast to get 4 episodes per month:

• 3 x 7-minute talks from our speakers
• 1 x 15-minute panel discussion

To learn more, apply to speak and save the date for upcoming live events, visit https://ppc.zone

Join Jyll Saskin Gales, Google Ads Coach and founder of Inside Google Ads, and Santosh Kumar, Founder and CEO of Guided PPC, for this conversation about Jyll's new book, Inside Google Ads: Everything you need to know about Audience Targeting, and how to win with Google Ads in 2025.

Like this episode? Hate this episode? Let us know on LinkedIn

Follow Jyll on LinkedIn: https://www.linkedin.com/in/jyllsaskingales 

Inside Google Ads book: https://jyll.ca/book 

Inside Google Ads course: https://learn.jyll.ca/iga 

Inside Google Ads podcast: https://jyll.ca/insidegoogleads 

Follow Santosh on LinkedIn: https://www.linkedin.com/in/dmsantosh 

Guided PPC podcast: https://www.guidedppc.com/podcast 

The importance of storytelling in PPC (The KPI Conundrum) | Charley Brennand | PPC Zone February 2025

Charley Brennand is the founder of the PPC Academy and an active PPC consultant who’s worked with with household names such as JD Sports, Domino’s & Debenhams. Based in Manchester, Charley is passionate about creating spaces for performance marketers who’ve ever felt underestimated or overlooked. 

Through PPC Academy, she’s building a supportive community where people can connect, learn, and grow. Whether it’s her consulting work, community events, or the upcoming Performance MCR conference, Charley brings a real, no-nonsense perspective to the industry, proving that collaboration and kindness go a long way in PPC. She shares her journey, her insights, and why staying connected to the work matters so much.

You can find her on LinkedIn: https://www.linkedin.com/in/charleybrennand/ 

For more from the February 2025 event, visit https://ppc.zone/events/ppc-zone-february-2025 

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

Keeping PPC & Digital Marketing Simple | Tec Tony | PPC Zone February 2025

Anthony Lloyd, or Tec Tony, is your go-to guy for data-driven strategies and nerdy things! As a Data Engineer and International Business Consultant with 9+ years of experience, he specializes in helping small businesses grow their online presence with impactful PPC marketing campaigns, working with companies in 14 different countries. With a passion for empowering businesses to succeed online, he brings a blend of expertise and a holistic approach to digital strategy. 

You can find him on LinkedIn: https://www.linkedin.com/in/anthonytectonylloyd/ 

For more from the February 2025 event, visit https://ppc.zone/events/ppc-zone-february-2025 

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

3 Reports to Save Google Ads Budget for Local Services | Nikolina Tomaskovic | PPC Zone February 2025

Nikolina Tomašković is a Google Ads specialist who works with local service businesses across Europe and the USA, having helped 50+ businesses succeed online. She helps entrepreneurs get more leads and make the most of their advertising budgets through Google Ads campaign management, coaching, and audits. Nikolina proudly supports business owners who care about delivering excellent services, helping them reach more customers and bringing one-on-one attention to every client's business growth. In her spare time, she enjoys meditation and landscaping, which help her stay focused and detail-oriented.

You can find her on LinkedIn: https://www.linkedin.com/in/nikolinatomaskovic/ 

For more from the February 2025 event, visit https://ppc.zone/events/ppc-zone-february-2025 

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

What do you get when you put two Google Ads experts, course creators and content creators together? An in-depth, honest, unedited conversation covering Google Ads, running a business, and more.

Join Jyll Saskin Gales, Google Ads Coach and founder of Inside Google Ads, and Tomasz Abbott-Wieczorek, PPC Freelancer and founder of PPC Profit Club, for this conversation. You may think of us as competitors, but we're more interested in being collaborators.

Like this episode? Hate this episode? Let us know on LinkedIn

Follow Jyll on LinkedIn: https://www.linkedin.com/in/jyllsaskingales

Inside Google Ads course: https://learn.jyll.ca/iga

Inside Google Ads podcast: https://jyll.ca/insidegoogleads

Follow Tom on LinkedIn: https://www.linkedin.com/in/tomaszaw

PPC Profit Club: https://www.ppcprofitclub.com 

Robyn has been heralded as one of the country's foremost leaders on the topic of selling and marketing products on Amazon.com. Robyn has been a guest on shows like Entrepreneur on Fire, Confessions of A Marketer, and speaks at shows all over the world about marketing on Amazon including SMX Munich, Pubcon, Prosper, and more. Robyn is the co-founder of Marketplace Blueprint, a digital agency that specializes in listing optimization and advertising on Amazon. She has over 15 years of experience of selling online on Amazon, eBay, and other eCommerce venues.

You can find her on LinkedIn: https://www.linkedin.com/in/robynjohnsonaz/

For more from the October 2025 event, visit https://ppc.zone/events/ppc-zone-october-2025

PPC Zone is sponsored by Cookiebot by Usercentrics. Start your free trial today, while supporting PPC Zone, at https://usercentrics.sjv.io/ppc-zone
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Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

Melanie Katz is a digital marketer with 10 years of experience in paid media, campaign optimization, and data-driven strategy. Some of her favorite projects include simplifying complex workflows, designing marketing tests, and uncovering insights that drive growth. In ad agency roles, she worked with clients including UNIQLO Canada & Conair. Currently, she is building the in-house retail marketing program at Lucky Jack Gear in Portland, OR.

You can find her on LinkedIn: https://www.linkedin.com/in/melaniekatz

For more from the October 2025 event, visit https://ppc.zone/events/ppc-zone-october-2025

PPC Zone is sponsored by Cookiebot by Usercentrics. Start your free trial today, while supporting PPC Zone, at https://usercentrics.sjv.io/ppc-zone
[affiliate link]

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

Reva Minkoff is the Founder and President of Digital4Startups Inc., a full-service marketing agency that specializes in PPC advertising, Google ads, paid social media, search engine optimization, email marketing, and analytics. A graduate of Harvard University and an EMBA from the Quantic School of Business and Technology, Reva currently resides in Chicago. She has helped hundreds of companies with their digital marketing via her company, helped hundreds more through her mentorship at 1871 and The Founder Institute, among others, and taught several thousand people digital marketing in over 100 countries via her courses on Udemy.

You can find her on LinkedIn: https://www.linkedin.com/in/revaminkoff/

For more from the October 2025 event, visit https://ppc.zone/events/ppc-zone-october-2025

PPC Zone is sponsored by Cookiebot by Usercentrics. Start your free trial today, while supporting PPC Zone, at https://usercentrics.sjv.io/ppc-zone
[affiliate link]

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

Susan Yen is a PPC strategist with 7+ years' experience helping brands grow through data-driven campaigns. Speaker, team leader, and advocate for inclusion.

You can find her on LinkedIn: https://www.linkedin.com/in/susan-yen

For more from the August 2025 event, visit https://ppc.zone/events/ppc-zone-august-2025 

Grab your very own Unofficial Google Ads Merch at https://jyll.ca/merch - all proceeds support keeping PPC Zone free and accessible to all!

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

Matt Shenton is a Paid Search expert and Biddable Director at Croud, where he leads high-performing teams and delivers data-driven digital strategies for top brands. With over a decade in performance marketing, Matt is known for combining technical depth with practical, results-focused insight.

He’s the host of The Paid Search NYC Podcast and organizes regular Paid Search events in New York City, bringing the PPC community together to share ideas, trends, and strategies.

You can find him on LinkedIn: https://www.linkedin.com/in/matt-shenton-10990429

For more from the August 2025 event, visit https://ppc.zone/events/ppc-zone-august-2025 

Grab your very own Unofficial Google Ads Merch at https://jyll.ca/merch - all proceeds support keeping PPC Zone free and accessible to all!

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry